Katrine Rau Ofenstein is service designer at GE. She is very passionate about solving problems on a systems level. Before joining GE, she worked as a consultant in Denmark and the US where she helped Fortune 500 companies, non-profit organisations and healthcare groups to identify business challenges and solve user problems through service innovation. Katrine has a MSc in Service Design from Aalborg University, Denmark and is on the management team for the Service Design Network as the National Chapter Principal.
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“I didn't plan on being so interested in this ethnographic study, but it quickly caught my attention.” Touchpoint decided to get to know more Katerine Rau Ofenstein, the principal of SDN National Chapters, who recently joined GE as one of their first service designers. How did you ever get in touch with Service Design? I started thinking about designing services before I even knew about the term. When I was traveling in Southeast Asia for half a year, I had a lot of time and interest in learning how people in other cultures where performing their services. I didn't plan on being so interested in this ethnographic study, but it quickly caught my attention. In the areas where I travelled, service
employees valued taking the time to connect with people in their work. It really opened my eyes to how much our rushed culture has change the world we live in and our expectations for good service. You were one of the first founders of a National Chapter of SDN - what made you push this forward? I was really interested in connecting with likeminded people and sharing stories. I was finding that there
