Illustrations: Irina Polubesov
Interview: Lia Patrício
Lia Patrício is assistant professor at the University Porto. Her research interests are service design for the customer experience and for complex service systems and value networks. She has coordinated several service design projects, such as the design of the Portuguese Electronic Health Record, and is the coordinator of the Marie-Curie Innovative Training Network entitle Service Design for Innovation, starting in January 2015 for four years.
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In this issue’s profile, Touchpoint editor Jesse Grimes speaks with Lia Patrício, Assistant Professor at the University of Porto. She is one of the leading members of the Marie Curie Service Design for Innovation - Innovative Training Network (SDINITN), which falls under the European Commission’s Horizon 2020 framework. I've recently heard that you've been successful in securing funding from the European Commission for a "Service Design for Innovation" project to be carried out by your university and eight other partners. Can you share some more information about this training program? Indeed, the Marie Curie Service Design for Innovation Innovative Training Network (SDIN-ITN) was recently accepted for funding within the Horizon 2020 framework. SDIN aims to fully leverage service design creative power to foster innovation. As you know, test
service design is a growing academic and professional field with great potential to foster service innovation. However, service design and service innovation frameworks are still dispersed, and better integration and systematisation is needed for widespread usage across organisations. SDIN is a research training programme that integrates service design and service innovation in a multidisciplinary approach. The SDIN network will specifically address the development of service design for innovation methods and tools, the design for increased stake-
