ITALIAN HOLIDAYMAKERS TREND THIS YEAR Almost 60% of Italians will go on vacation this year, with 30% not yet decided to go or not and approx. 12% will not take a holiday. Of the 60% of Italian holiday makers, they will be careful with spending and where they go in order to limit the risk of catching Covid, or risk being stuck away from home if new restrictions come into place quickly. The vast majority will choose an Italian destination, with 64% visiting another region. Preferred accommodation remains the hotel with 35%, then house rental at 28% or B&Bs at 21%. 54% of bookings are for a week-long vacation while 21% of holidaymakers will take a few long weekends. Only 24% will leave for several weeks. What is very important is the quality of time spent on vacation rather than quantity. With regards to spending, 76% will not go beyond UK£1,675 and only 8% will go beyond UK£2,514.
CHOICE HOTELS ACQUIRES RADISSON HOTEL GROUP AMERICAS
Choice Hotels International, Inc. and Radisson Hotel Group have entered into an agreement to acquire the franchise business, operations and intellectual property of Radisson Hotel Group Americas. This addition of Radisson's 9 hotel brands in the Americas is a further success of Choice Company’s successful strategy to expand. The 624 added hotels have more than 68,000 rooms, expanding Choice Hotels' presence in the high-end and high-end hospitality segments, particularly on the West Coast and Midwest of the United States.
ALENTOUR AND PARIS CONVENTION AND VISITORS BUREAU ANNOUNCE PARTNERSHIP Alentour, the French digital platform for local tourism, and the Paris Convention and Visitors Bureau (OTCP) have signed a partnership to expand their catalogues of leisure activities. The objective: to develop the marketing of the territory's tourist offer. The Paris Convention and Visitors Bureau has been working alongside 1,700 Parisian tourism professionals to promote the capital. The OTCP continues to develop the offer in Paris by integrating all the players in the sector into its promotion and marketing strategy. Through its B2C reservation platform parisinfo.com, the OTCP offers a complete, varied and constantly renewed offer of leisure activities in Paris and Ile-deFrance. For its part, the B2B2C Alentour platform allows tourist accommodation to access a rich and varied catalogue of tourist activities near their establishments. These distributors can therefore offer their travellers, a smooth online booking experience. They will be able to ensure the availability of a desired activity, avoid queues and also be inspired by the discovery of new offers, off the beaten track. This partnership will add an additional distribution channel to tourist offers in Par is and Ile-de-France.
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