2012 Press File
Provence-Alpes-Côte d’Azur
Provence Gallery Application
Regional Tourism Board Provence-Alpes-Côte d’Azur Tel.: +33 (0)4 91 56 47 00 www.pressetourismepaca.fr
Provence-Alpes-Côte d’Azur
Provence Gallery App
Contents Press release
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1./ What is the Provence Gallery Application? 4 2./ How does it work? 5 3./ Two Illustrations 7
Appendix List of works and geographical locations 9
Provence Alpes-Côte d’Azur press contacts: Susanne Zürn-Seiller: s.zurn-seiller@crt-paca.fr Valérie Toche: v.toche@crt-paca.fr
+33 (0)4 91 56 47 13 - +33 (0)6 72 31 55 56
+33 (0)4 91 56 47 35 - +33 (0)6 08 37 32 50
Mélody Raynaud: m.raynaud@crt-paca.fr
+33 (0)4 91 56 47 38 - +33 (0)6 72 31 68 65
Rabiha Benaïssa: r.benaissa@crt-paca.fr
+33 (0)4 91 56 47 32 - +33 (0)6 09 08 96 00
Regional Tourism Board Provence-Alpes-Côte d’Azur Tel.: +33 (0)4 91 56 47 00 www.pressetourismepaca.fr
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Provence-Alpes-Côte d’Azur
Provence Gallery App
The Provence-Alpes-Côte d’Azur region is a genuine open-air museum! You can now discover the motifs Cézanne and other great artists painted in their masterpieces - for real! Using the Provence Gallery application, you can compare the works of the masters to the actual landscapes that inspired them! The Provence Gallery application allows you to: - geolocate yourself, to track down the nearby locations that inspired world-famous masterpieces, - discover the various works in high-definition! You can move around each painting and zoom in on the details while listening to an expert interpretation, plus details on the life of the artist and the techniques used, - search for a particular work or geographical area, - activate the Companion© alert, so you’ll know when you’re near a famous site, - join the masters by taking photos of the various scenes they painted, and win a holiday in Provence-Alpes-Côte d’Azur thanks to your masterpiece! With Provence Gallery, you can enjoy exploring the region in the footsteps of the world’s greatest artists!
Flashcode
I-Phone
Android
iPhone : http://itunes.apple.com/gb/app/gallerypaca/id500994945
Android: https://play.google.com/store/apps/details?id=com.voxinzebox.provencegalleryus
Regional Tourism Board Provence-Alpes-Côte d’Azur Tel.: +33 (0)4 91 56 47 00 www.pressetourismepaca.fr
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Provence-Alpes-Côte d’Azur
Provence Gallery App
1 - What is the Provence Gallery Application? Provence-Alpes-Côte d’Azur region is a genuine open-air museum, home to the landscapes that have inspired the world’s greatest artists! Today, the Provence-Alpes-Côte d’Azur Tourist Board invites you to enjoy a walk in their footsteps with the Provence Gallery application! Available as a free iPhone and Android download, this application offers mobile internet users tailored itineraries covering 50 sites painted by the masters. The Provence-Alpes-Côte d’Azur region has been a creative hub for centuries. Its powerful natural beauty, intense light and stunning colours seduced the world’s finest “motif painters” from the 19th century onwards. Some, like Cézanne, were born here, while others, like Dufy, just passed through, but all turned the local scenery into masterpieces!
It is Provence’s unique quality of light that attracts artists. “I go into the country every day. The motifs are beautiful and I spend my days better here than elsewhere”. These are the words Cézanne used to describe his work in his homeland countryside around Aix-en-Provence. Many 19 th-century artists were drawn to the region’s magnificent landscapes. Vincent Van Gogh set up his South of France studio in Arles, and it was here that he painted his fabulous sunflowers! He also stayed in Saint-Rémy-de-Provence, where he portrayed the magnificent local olive groves. His friend Gauguin joined him in Provence, also in the aim of working on colour. Picasso - a fervent admirer of Cézanne - bought up Château de Vauvenargues so he could wake up in the morning facing Sainte Victoire mountain!
“...the boats with their white sails, and little barks of many colours. But above all the light” was how Derain described the little port of L’Estaque in Marseille, also frequented by Braques, Cézanne, Dufy and Marquet. Martigues, nicknamed the “Venice of Provence”, attracted Ziem, Dufy and De Staël. Numerous artists involved in the Art Nouveau movement looked to the Côte d’Azur as a source of inspiration for their finest works. Signac launched the Pointillist movement in SaintTropez, while Matisse set up home in Nice to portray the town’s luxuriant gardens. Chagall, Fernand Léger and Picasso also came to the Côte d’Azur to seek material for their work. You will love exploring the wonderful artistic heritage of Provence-AlpesCôte d’Azur and discovering these fabulous landscapes for real!
The mythical light that instils the Côte d’Azur coast and inland areas is genuinely unique.
Regional Tourism Board Provence-Alpes-Côte d’Azur Tel.: +33 (0)4 91 56 47 00 www.pressetourismepaca.fr
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Provence-Alpes-Côte d’Azur
Provence Gallery App
2./ How does it work? Available as a free download on iPhone and Android, the Provence Gallery application offers tailored art itineraries throughout the region. Using the geolocation tool, mobile internet users receive an alert each time they’re near a site painted by one of the masters. They can also prepare their trip using the search options (by artist or geographical area). The 50 paintings contained in the application were selected on the basis of three criteria: - Site open to the public. - Painted by a famous artist. - Reproduction authorized. We have designed an itinerary covering the whole region, so visitors can appreciate its diversity and countless sightseeing opportunities.
Regional Tourism Board Provence-Alpes-Côte d’Azur Tel.: +33 (0)4 91 56 47 00 www.pressetourismepaca.fr
How to use the Provence Gallery application: The search function allows you to search for a specific work or geographical area.
If you activate the Companion© geolocation tool, your smartphone alerts you each time you’re near a landscape painted by one of the masters!
The drop-down menu is easy to use. Mobile internet users can also look up the various sites on a map.
The application uses Augmented Reality so you can appreciate the landscape and associated painting to the full.
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Provence-Alpes-Côte d’Azur
Provence Gallery App
2./ How does it work? All works are reproduced in high definition. You can move around each painting and zoom in on the details while listening to an expert interpretation, plus details on the life of the artist and the techniques used. An audio transcript is also available.
Create your own masterpiece!
View the works sent in by the Provence Gallery community
Take a picture of the landscape corresponding to one of the 50 paintings, rework it if you want, then submit it to our jury to win a holiday in the Provence-Alpes-Côte d’Azur region!
You can use the Companion © geolocation tool to notify your position and spot the nearby sites.
Regional Tourism Board Provence-Alpes-Côte d’Azur Tel.: +33 (0)4 91 56 47 00 www.pressetourismepaca.fr
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Provence-Alpes-Côte d’Azur
Provence Gallery App
3./ Two Illustrations Signac, La Bouée rouge (The Red Buoy) 1895, Paris, Musée d’Orsay
The little port of Saint-Tropez portrayed here by Signac was a peaceful and virtually forgotten place at the time. The artist set up home here because it offered a sheltered anchorage for his sailboat, the Olympia. This work shows a place that was very familiar to him - Quai Jean Jaurès – which he depicted in several works. After various preliminary sketches, he finally opted for this unusual vertical composition. The reflection takes up over half of the canvas, whereas the town and sailboats are pushed to the top of the scene, hence focusing the attention on how the sun plays on the water and on the touch of red introduced by the buoy in the foreground. The artist uses all his knowledge of colour here, which was inspired by the latest scientific research. By dividing the various shades, he manages to maintain the intensity of each colour without mixing them together, then heightens them using complementary colours.
Regional Tourism Board Provence-Alpes-Côte d’Azur Tel.: +33 (0)4 91 56 47 00 www.pressetourismepaca.fr
The whole canvas is actually built on contrasts: blues and yellows explode everywhere on the sunny house frontages reflected in the blue bay. The red buoy echoes the softer orange of the little sailboat in the background, emphasised by the use of green - its complementary colour. The play on reflection predominates and the liquid surface vibrates through the use of wider and wider brush strokes, which Signac successfully uses to soften this very geometric composition, based on vertical lines. Exhibited in Brussels at the “Salon de la Libre Esthétique” fair, it met with general acclaim. The poet Verhaeren saw “the clearest and most marvellous waters of the Fair” in it. Through his spontaneous gestures, the artist was said to have “expressed the vibrant song of colour and gentle, sunny lifestyle of the South of France”.
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Provence-Alpes-Côte d’Azur
Provence Gallery App
Georges Braque, le Viaduc à l’Estaque (Viaduct at l’Estaque) 1908, Paris, Musée National d’Art Moderne, Centre Georges Pompidou
After an initial Fauvist period, Braque returned to L’Estaque in summer 1908, in the footsteps of Cézanne. It was here that he painted a series of landscapes, which he systematically sought to simplify through the use of geometrical shapes. Far removed from the Fauvist approach, those works strived to render objects tangible, within a space he qualified as tactile. They focused on perspective, and turned their back on panoramic scenes. Here, the strong geometrical shapes of the roofs and aqueduct goes hand in hand with a simplified colour scheme, far more realistic than that of his Fauvist period. The brush stroke is also deliberately inspired by Cézanne, with smooth gestures for the architectural items and vibrant little parallel lines for the trees and sky. The blue shadows are outlined, further highlighting this simplified geometry. The accumulation of rooftops and the cubes use to evoke the houses in the centre of the composition accentuate their physical presence to the detriment of spatial realism: this dislocation of space is also inspired by Cézanne.
Regional Tourism Board Provence-Alpes-Côte d’Azur Tel.: +33 (0)4 91 56 47 00 www.pressetourismepaca.fr
But Braque intensifies it even further, as though an earthquake had raised the houses skywards. Oh his return to L’Estaque, his canvasses were refused by the “Salon d’Automne” art fair; Matisse himself – who was a member of the jury – spoke ironically about the “painting done with little cubes”. Braque nevertheless exhibited the fruit of his research in the gallery of a young art dealer, Henri Kahnweiler. Apollinaire wrote the preface to the catalogue… and the Cubist movement was born!
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Provence-Alpes-Côte d’Azur
Provence Gallery App
Appendix List of works and geographical locations in the Provence Gallery application 1
Paul Signac
Le château des Papes à Avignon
1909
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Vincent Van Gogh
L’asile Saint-Paul à Saint-Rémy
1889
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Vincent Van Gogh
Vue d’Arles
1888
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Vincent Van Gogh
Terrasse du café le soir, Place du Forum
1888
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Vincent Van Gogh
La nuit étoilée, Arles
1888
6
Paul Gauguin
Les Alyscamps
1888
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Paul Cézanne
La Montagne Sainte-Victoire
Vers 1887-1890
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François Marius Granet
La récolte des citrouilles à la bastide de Malvalat
1896
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Paul Cézanne
Château-Noir
1903-1904
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Félix Ziem
Le vieux Port vu du fort Saint-Jean
1840-1850
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Raoul Dufy
Les Martigues
1903
12
Henri Manguin
Marseille, fenêtre sur le Vieux-Port
1925
13
Emile Loubon
Vue de Marseille, prise des Aygalades, un jour de marché
1853
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Paul-Camile Guigou
Paysage de Provence, vue de Saint-Saturnin les Apt
1867
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Jean-Baptiste Olive
La corniche à Marseille
1880-1890
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Louis-Mathieu Verdilhan
Le canal Saint-Jean
1920
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Pierre Puvis de Chavannes
Marseille Porte de l’Orient
1869
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Paul Signac
L’entrée du Port de Marseille
1918
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Paul Cézanne
L’Estaque, vue du Golfe de Marseille
Vers 1878-1879
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Georges Braque
Le Port de la Ciotat
1906
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Georges Braque
Le viaduc à l’Estaque
1908
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Paul Signac
La bouée Rouge, Saint-Tropez
1895
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Henri Matisse
Luxe, calme et volupté
1904
24
Paul Signac
Saint-Tropez, le quai
1899
25
Charles Camoin
La place aux herbes, Saint-Tropez
1905
26
Pierre Bonnard
Paysage, Le Cannet
1924
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Pablo Picasso
La Baie de Cannes
1958
Regional Tourism Board Provence-Alpes-Côte d’Azur Tel.: +33 (0)4 91 56 47 00 www.pressetourismepaca.fr
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Provence-Alpes-Côte d’Azur
Provence Gallery App
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Raoul Dufy
Vence
1919-1920
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Marc Chagall
Couple au-dessus de Saint-Paul-de-Vence
1970-1971
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Nicolas de Staël
Le Fort Carré d’Antibes
1955
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Claude Monet
Le Fort d’Antibes
1888
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Claude Monet
Cap Martin
1884
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Claude Monet
Antibes, vue du plateau Notre-Dame
1888
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Pablo Picasso
Paysage de Juan-les-Pins
1920
35
Edvard Munch
Promenade des Anglais
1891
36
Henri Matisse
Tempête à Nice
1919-1920
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Jules Flour
Les sources de Vaucluse
1901
38
Paul Signac
Castellane
1903
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Paul Signac
Sisteron
1902
40
Charles Malfroy
Place animée à Céreste
1891
41
Charles Alexandre Bertier
Une rue à Barcelonnette
1880-1890
42
Victor Cassien
Château-Queyras
1830-1840
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Victor Cassien
La Grave - La Meije
1830-1840
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Alexandre Debelle
Embrun
1830-1840
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Alexandre Debelle
Guillestre
1830-1840
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Nicolas de Staël
Ménerbes
1954
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Nicolas de Staël
Les Martigues
1954
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Paul Camille Guigou
La rivière Aiguebrune à Lourmarin
1867
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Paul Camille Guigou
La Durance près de Puyvert (en fait vers Lauris)
1867
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André Lhote
Vue de Gordes
1912
Regional Tourism Board Provence-Alpes-Côte d’Azur Tel.: +33 (0)4 91 56 47 00 www.pressetourismepaca.fr
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