FEATURE / HOSPITALITY
By Mr Rajesh Shetty, General Manager The Acres Lifestyle Club & The Fern Residency
HOW HOTELS AND PRIVATE CLUBS CAN RETAIN A BRAND RECALL AMIDST CUSTOMERS IN TIMES OF COVID-19
In the time of social distancing and home quarantine, travel and hospitality are among the worst impacted sectors
T
he impact of the current COVID 19 pandemic on multiple industries is being noticed across the world. In the time of social distancing and home quarantine, travel and hospitality are among the worst impacted sectors! The hospitality industry is highly dependent on tourism which has borne the brunt of the current situation. This has led to multiple cancellations of room bookings, occasion celebration and even general dining, greatly impacting their
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APRIL 2020 Tourism India
revenues and raising concerns of possible layoffs post the pandemic crisis. Private Lifestyle clubs, which offer F&B, activities and event venues, are mostly dependent on members and guests for revenue generation. The current lockdown has impacted not only the footfalls but also the rising cost of maintaining the expensive infrastructure without actual revenues coming in. It has also adversely impacted
