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NEWS / CSR INITIATIVES
‘PROJECT 100’ BY
G ADVENTURES TOURS TO SUPPORT COMMUNITY TOURISM Mr. Bruce Poon Tip, founder of G Adventures, believes that travel has the potential to help change the world and the new projects have a strong focus on people as well as the environment
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ith a strong focus on helping the nature the first five projects is announced in ‘Project 100’ community tourism initiative. G Adventures and its non-profit partner, Planeterra have announced the same which is a commitment to have 100 projects built into G Adventures tours by the end of 2020. The five new projects bring the total number of Planeterra projects built into G Adventures tours to 80, will be launched between January and March this year. Each year, more than 100,000 travellers visit Planeterra projects, impacting the lives of 60,000 local people.
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February 2020 Tourism India
The new projects have a strong focus on people as well as the environment and include support of a new coral garden where travellers can snorkel in the Whitsundays, as
well as a ‘green corridor’ in Madagascar where they will plant trees in an area that has been heavily impacted by deforestation. Bruce Poon Tip, founder of G Adventures, believes that travel has the potential to help change the world, and says the company’s Project 100 initiative emphasizes the company’s mission to change people’s lives through travel. “It’s our goal for 90% of G Adventures’ smallgroup trips to visit a community tourism project that supports women and children, and Indigenous culture. Now more than ever we’re also looking at projects that empower local communities to protect their local environment at the same time”. All their projects are selected according to the biggest benefit to the community resulting from traveller numbers, particularly where women, youth and Indigenous people have been disadvantaged by a lack of access to education, jobs and income opportunities. The first five Project 100 projects are Dqae Qare San Lodge - D’Kar, Botswana, Reef Ecologic - Whitsundays, Australia, Soa Zara - Ranohira, Madagascar, Libaran Island - Borneo, Malaysia, Libaran Island - Borneo, Malaysia and Mesilou Home Stay - Borneo,
