SUPPORTING VULNERABLE COMMUNITIES DURING COVID-19
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istara Airlines, a joint venture of Tata Group and Singapore Airlines, recently distributed over 100,000 nutrition and sanitization items as part of the ‘Vistara Wellness Initiative’. Aligned with Vistara’s continuous efforts towards giving back to the local communities it operates in, the initiative has been able to reach out to thousands of people across the country, and ongoing. Vistara observed the National Nutrition Month throughout September 2020 which was a collective effort wherein Vistara employees donated the sanitization and personal hygiene products and Vistara contributed dry food items to create over 1000 Wellness Kits. Each containing dry ration and sanitization items for a family of four, these kits were distributed to local communities across Vistara’s network in India including metros like Delhi, Mumbai, Chennai, etc., and other cities including Raipur, Leh, Srinagar, etc. The project is being executed in collaboration with a few NGO partners including Robin Hood Army who are managing the distribution. Ms. Rashmi Soni, Vice-president & Head of Corporate Communications and CSR, Vistara, said, “This pandemic has affect-
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VISTARA WELLNESS INITIATIVE ed all our lives in one way or another, but the challenges are of another magnitude of those who are disadvantaged. The ‘Vistara Wellness Initiative’ is built with the collective strength of our workforce to provide assistance to them in this time of need. As a conscientious corporate citizen with community service deep-rooted in our organisation’s ethos, this ongoing initiative is our sincere effort in providing aid in whichever way possible.”
The ‘Vistara Wellness Initiative’ was rolled out in April this year when the airline collaborated with Indian Hotels Company Limited (IHCL) to distribute over 50,000 long shelf-life nutritious food items to the frontline health workers. Since then, Vistara has stepped up its efforts by widening this initiative’s scope and supporting vulnerable communities severely affected by the pandemic.
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OCTOBER 20202020 TOURISM INDIA OCTOBER Tourism India
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