NEWS / APPOINTMENT
SAROVAR HOTELS PROMOTES SHATABDI DUTTA AS THE GMMARKETING
S
arovar Hotels and Resorts has announced the promotion of Shatabdi Dutta as the New General Manager – Marketing. The elevation is in line with the company’s efforts to strengthen its marketing department and bring urgently needed edge for the brand. In her new role, Ms. Dutta will be responsible for Databases –Quality, Quantity, and Targeting; Digital thrustSearch Engine Optimisation, Campaigns, Lead generation, viral content reach, Social Media traction, brand website productivity; marketing alliances, and Guest recognition. Shatabdi’s ongoing journey since 2013 within the organisation is illustrative of a team member who has continued to display positivity, ability to learn, and passion as exemplified in her work for communicating the values of brand Sarovar. She had actively coordinated in Sarovar’s major Marketing Campaign – “Happiness @ Sarovar”. She was awarded the coveted “Marketing Person of the Year” Award for her knowledge in increasing Sarovar’s brand visibility. 34 SEPTEMBER 2020 Tourism India 34
SEPTEMBER 2020 TOURISM INDIA
