NEWS / INTERNATIONAL
VFTCB LAUNCHES MONTCO WELLNESS INITIATIVE To Make It Safe and Make It Healthy #MakeItMontco
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o help visitors specifically event planners and their guests in a post-COVID world the Valley Forge Tourism & Convention Board (VFTCB) has launched the Montco Wellness for Events initiative. The program is an expansion of the organization’s previously created Montco Wellness brand that highlights ways for people to unplug, relax, get back in touch with nature, focus on health and nutrition, and enjoy fitness and culture in the county Montco Wellness for Events serves as an information portal to provide updates on well-being measures during the public health pandemic. Thoughtfully designed with group needs in mind, the goal of the program is to provide easily accessible information to planners so they can make informed, confident decisions about hosting events in Montgomery County. The idea is for event planners to Make It Safe, and Make It Healthy when they #MakeItMontco. “Everyone’s safety, and health, is our number one priority,” said Lisa Karl, Vice President of Sales & Strategic Partnerships for the VFTCB. “We want to give people peace of mind, being that valuable go-to resource so people have important tools and timely information, creative ways to stay active and keep their immune systems 58
SEPTEMBER 2020 TOURISM INDIA
strong, and of course other things to do to improve their experience here. We want to help the once robust tourism and hospitality industry recover successfully, and bring that strong economic impact back to the region.” The portal provides links to current and real-time COVID-19 data, guidelines for events from the county, state, and Centers for Disease Control and Prevention, links to the corporate brand, and independent property, safety and cleanliness standards for hotels, venues, and attractions, and other stats, and maps, registration information to sign-up for ReadyMontCo official alert notifications about emergencies, and severe weather, etc.
Event planners can also explore the VFTCB’s redesigned meetings site that’s now broken out by market segment. Then, visitors can #MakeItMontco, and discover Valley Forge and Montgomery County’s rich history where there’s room to stay, and space to play, while safely social distancing – all just 18 miles from downtown Philadelphia. The Valley Forge Tourism & Convention Board (VFTCB) is a nonprofit, membership-based sales and marketing organization that actively promotes Valley Forge and Montgomery County, PA as a convention site and leisure visitor destination by encouraging patronage of its 600+ member hotels, restaurants, attractions, and services
