STYLE Jamaica Catalogue - Celebrating Jamaica 60

A Message from

Minister of Tourism

Hon. Edmund Bartlett, cd, MP

Our beloved island, which commemorates its 60 th year of independence this year, has long held sway the world over as a nation birthing formidable talent that has achieved greatness and enriched the spheres of music, art, culture, athletics, academia, and commerce. It would be remiss to not add the international fashion industry to the growing list of accomplished fields where our countrymen and women continue to blaze red-hot trails.

Finding favour with industry insiders and discerning consumers in North America and beyond, a growing cohort of Jamaican-raised designers in the Diaspora, including Brandon Blackwood, Edvin Thompson for Theophilio, Kirk Pickersgill and Stephen Wong for Greta Constantine, and Matthew Harris for Matteo, have been hailed by tastemakers as the next generation of design talent to watch. Their collective acclaim leaves no doubt that we are indeed ‘likkle but tallawah’.

Against this background, when coupled with recently released findings from leading market and consumer data company Statista that the global fashion industry is expected to be valued at $1.7 trillion in 2022, the remounting of the STYLE Jamaica shopping showcase by the Tourism Enhancement Fund’s Tourism Linkages Network (TLN) affords exhibitors a fantastic opportunity to seize the vast potential available to them. Whether courting tourist shopping dollars here on the island, or in turn, leveraging access to examine expanding into the world’s lucrative retail markets, STYLE Jamaica participants are given an advantageous platform to build upon.

The STYLE Jamaica showcase stands as a testament to the Jamaican government’s continued support of the local creative industries. Likewise, the TLN reaffirms its commitment to act as a bridge between Jamaica’s

tourism industry --- projected to earn US$3.3billion in 2022 from an anticipated 3.2 million visitor arrivals --and the country’s emerging designers.

While weather did not permit us to host the Jamaica 60 edition of the STYLE Jamaica showcase, we are proud to unveil this magazine which acts as a platform for home-grown fashion artisans to connect directly with prospective buyers interested in expertly crafted accessories, shoe wear and clothing.

It is worthwhile to note and raise toasts to the highprofile success that has been realised by STYLE Jamaica participants. The accessory fashion label Flowerchild 1999 led by Kaysian Bourke scored a major fan in music superstar Beyonce, who was photographed in Milan, Italy, wearing a Miah handbag from Bourke’s line three years ago. More recently, Tribe Nine Studios head Troy Oraine had a major moment this past April when Reggae Grammy Award nominee Jesse Royal wore one of Oraine’s distinct menswear ensembles to the music awards ceremony in Las Vegas. Both Bourke’s and Oraine’s breakthroughs are a clear signal of how artistic vision and fierce ambition can equate to entrepreneurial triumphs.

Teamwork, they say, makes the dream work. The fiveyear success of STYLE Jamaica would not be possible without the dedication of our Executive Director, Dr. Carey Wallace, Director of the Tourism Linkages Network Carolyn McDonald Riley and her hardworking team as well as Heads of the Shopping Network John Byles and Anup Chandiram. We extend immense gratitude to them all for their sterling contributions towards boosting Jamaica’s shopping tourism.

Let us lift up our designers and give support to their amazing artistic talents and shop local.

A win for Jamaican designers is a definite win for Brand Jamaica!

The STYLE Jamaica shopping showcase is an initiative of the Tourism Linkages Network, a division of the Tourism Enhancement Fund, which was created to connect our local designers and manufacturers to the tourism industry while promoting Jamaica as a shopping destination.

The STYLE Jamaica Shopping Showcase is executed annually in a tourist resort area to provide opportunities for local fashion designers and artisans to market, promote and sell to the tourism industry.

All products featured in this catalogue are Jamaican made. Click the designers’ name to visit their online stores.

Bresheh

IG: @roastbybresheh | Website: roastbybresheh.com

cooyah

D'NEXStEP Sandals

IG: @dnexstepsandals | Website: dnexstep.net

ENTWINE DESIGNS

IG: @by.entwine.designs

Scan to view ENTWINE DESIGNS in motion.

House of Fennel

IG: @houseoffennel | Website: houseoffennel.co.uk

Jessica's Fashion

Scan

lAMONA

IG: @lamonadesignsjamaica | la-mona-designs-jm.company.site

TRIBE NINE STUDIOS

IG: @tribeninestudios | Website: tribeninestudio.co

Scan to view TRIBE NINE STUDIOS in motion.

T&t Fashion

VICKY'S TReajas

IG: @vickys_treajas

WV FASHION

Scan to view WV FASHION in motion.

Credits

Troy O. Williamson

Creative Director & Wardrobe Stylist

Michael Moodie

Photographer

Randall Richards

Director/Director of Photography

Jemila Henry

Production Coordinator

Neochea Flowers

Production Asst.

Alyssa Foxton

Production Asst.

Darrly Robets

Camera Assistant / Gaffer

Ashae Foresythe

Camera Intern / BTS

Ta-Shan Adams

Wardrobe Asst.

Azuri Campbell

Wardrobe Asst.

Steven Morgan

Wardrobe Asst.

Tonisha Kong

Makeup Artist

O’Neil Baugh

Makeup Artist

Melleisa Dawkins

Hairstylist

Models

Tianne Marsha Raina Latoya Aziem Onajé

Rush Cam Presenter

Simone Harris

Project Manager

Antonio Mundell

Graphic Designer

Telephone: (876) 920-4926-30

Fax: (876) 920-4944

Website: www.tef.gov.jm