The Tourism Victoria Travel Trade Planner has been developed to promote Victoria as a destination in the international tour industry by presenting easy-to-arrange, themed itineraries that have a broad appeal to travellers worldwide. Tourism Victoria uses this attractive, comprehensive guide at tradeshows such as Rendez-Vous Canada, Kanata, Spotlight Canada, Showcase Canada, and the National Tour Association, as well as distribution through Canadian Tourism Commission office, targeted direct mailing, familiarization tours, and for all sales calls and reservation/agent training initiatives.