Over the past two years, the Town of Victoria Park has undertaken a significant community engagement process to review its current event offering, and what it might look like for local residents, and visitors, resulting in the Town’s first Events Strategy 2022–2026.
Events (and activations) are special, in that they can positively contribute to our community in many different ways.
• Enliven public open spaces
Events attract people to a location they otherwise might not have visited
Creates a welcome and interactive street life
Animated public spaces create a local identity, sense of belonging and pride.
Engage our community
Improve access to arts, culture, history, and education
Create an innovative and empowered community
Facilitate an inclusive community that celebrates diversity
Develop and grow local talent
Offer opportunities for volunteerism, involvement, and local connection to place
Grow an engaged audience of residents and visitors.
Generate economic benefits
Increased frequency of visitation through activation and increased pedestrian activity
Increased pedestrian activity generates economic benefits to local businesses
Facilitates a strong local economy
Research and statistics show that events on average generate $3 for each $1 invested.
"EVENTS ATTRACT PEOPLE TO A LOCATION THEY OTHERWISE MIGHT NOT HAVE VISITED."
The Annual Events Plan is a document that details what will be delivered by the Town of Victoria Park in the coming year, as well as outline the Days of Significance the Town intends to acknowledge.
The Town will work collaboratively with local community groups and stakeholders so the Annual Events Plan complements other event and activity offerings. Through this document, all parties have a clear understanding of focus areas and resources for the coming year related to events produced and supported by the Town’s Events team and other internal teams.
The Events Strategy has a clear vision, principles, and objectives for the Town of Victoria Park for the next four years which can be found in detail in the Events Strategy document. In summary, the vision, principles, and objectives are:
Vic Park is loved, local and alive
community
Creative and artistic
and inclusive
Support and grow local
Sustainable and green
Burswood Park
J.A. Lee
Charles Paterson Park
G.O. Edwards Park
Rayment Park
Raphael Park
McCallum Park
Koolbardi Park
John Bissett Park
Fletcher Park
Hawthorne Park
Parnham Park
Carlisle Reserve
Kate Street Reserve
John MacMillan Park
Harold Rossiter Park
Fraser Park 18 Edward Millen House and Park 19 Higgins Park and Playfield Reserve
Rotary Park
Houghton Reserve
The Town of Victoria Park currently undertakes a range of roles in events and festivals, such as:
The Town delivers and is fully responsible for the event.
Delivery may be wholly organised in-house; outsourced to a contracted event manager or a combination of in-house leadership and delivery with contractors. Can also be produced through a partnership arrangement.
The Town provides a financial contribution and/or in-kind support for an external organisation.
We provide in-kind and financial support for events organised by others through targeted funding programs, as well as partnering with other agencies to co-deliver/contribute to external opportunities.
The Town assists the creation, attraction or presentation and approval of events but without providing material assistance.
We coordinate the event approvals process for events in the Town ensuring events are safe, fun, and able to meet community needs. As well as ensuring regulatory requirements are met, we empower and develop event organisers through skills development and the sharing of information and advice.
The Town will strongly advocate for events and activities.
We are a champion and advocate for events so they may deliver positive outcomes to community and catalyse partnership opportunities.
The Town contributes to promotion of the event to the public.
We utilise the Town’s marketing and communication resources to promote ‘what’s on’ to maximise benefits and generate audiences.
We categorise events within the Town using the following definitions:
Event category
Hallmark / Iconic
• Iconic
• Broad appeal
• Significant local impact
• 20,000+ attendees
• Generate significant publicity and visitation from outside of Vic Park.
• Specialist subject
• Major impact
Major event
• 2,000–20,000 attendees
• Intrastate, wider Perth audience
• Niche
• Minor impact
Community event
• 200 2,000 attendees
• Local/regional audience
• Celebrating a specific occasion
• Very minor impact
• 0–200 attendees
Local event
• Local audience
• Targeted activations undertaken in the Town for a specific purpose.
Event Organiser: Summer Street Party
Partner/Supporter: Movies by Burswood
Approver/Host: 4WD Show/AFL at Optus Stadium
Event Organiser: Twilight Concert Series Partner/Supporter: Arts Season
Approver/Host: Big Boy Toys Expo
Event Organiser: ANZAC Day
Partner/Supporter: Car Free Day
Approver/Host: Summer Jam
Event Organiser: Remembrance Day
Partner/Supporter: Town grant funding recipients
Approver/Host: Veteran and Classic Car Club meet
Event Organiser: Pop-up Street Performers Program
• Create vibrancy, repeat visitation, boost aesthetics, and enhance experience.
Partner/Supporter: Vic Park Community Market
Approver/Host: Fun Runs hosted by different charities
In 2022–2023, we plan to deliver a broad range of events for our community and its visitors in line with the Events Strategy.
Below are the Town’s signature events where the Town is the event organiser/producer appearing in chronological order. Please note, this list does not include all events delivered by the Town and is intended to highlight our ‘showcase’ events.
Event Name Playtime in the Park 2022
Description A family friendly event that provides the community with opportunity to participate and connect with other families within their place to build strong and healthy relationships. This event is targeted to family with young children with kids’ activities and activations. The event is only promoted to residents living in a walkable distance to local neighbourhood park or reserve.
Budget $7,500
Date Sunday 23 October 2022
Venue Hawthorne Reserve Place Victoria Park
Event Type Local event
300
Principles Connected Community
and Artistic
and Inclusive
and Grow Local
and Green
Highly engaged community
Year-round vibrancy
Something for everybody
business supported
Description The Vic Park Business awards are a celebration of local businesses and are run annually by the Town. The awards provide the opportunity to local businesses to gain recognition for their achievements and showcase themselves to the wider community.
Date
November 2022
Venue Mineral Resources Park Place Lathlain
Type Local Event
Principles Connected Community Creative and Artistic
and Inclusive Support and Grow Local Sustainable and Green
Highly engaged community
Year-round vibrancy
for everybody
business supported
Description Every year, on 11 November at 11 am — the eleventh hour of the eleventh day of the eleventh month — we pause to remember those men and women who have died or suffered in all wars, conflicts, and peace operations.
Date Friday
November 2022
Venue Memorial Gardens Place Victoria Park Event Type Local event
Principles Connected Community
and Artistic
and Inclusive
and Grow Local
and Green
Highly engaged community
Year-round vibrancy
for everybody
business supported
Description The jewel in the crown of the Town’s event portfolio, the annual Summer Street Party is a cornerstone and much-loved community event that attracts around 30,000 attendees regionally and nationally. The much-loved Summer Street Party creates a purpose and attracts significant additional visitation and economic benefits to our Town.
Budget $110,000
Date Saturday 19 November 2022
Venue Albany Highway (Causeway end)
Place Victoria Park
Event Type Hallmark / Iconic
Estimated Attendance 30,000
Principles Connected Community
Creative and Artistic
Diverse and Inclusive
Support and Grow Local Sustainable and Green
Highly engaged community
Year-round vibrancy
Something for everybody Local business supported
Description This event is targeted to 25-40 age group, this includes young families. The event is fully licensed with a pop-up bar allowing singles, families, and friends to get into the Christmas spirit, enjoy the music, grab a bite to eat and participate in some free family- friendly activities.
Budget $15,000
Date Friday 9 December 2022
Venue Memorial Gardens
Place Victoria Park
Event Type Community event
Estimated Attendance 1,000
Principles Connected Community Creative and Artistic
Diverse and Inclusive
Support and Grow Local Sustainable and Green
Highly engaged community
Year-round vibrancy
Something for everybody Local business supported
"WE PLAN TO DELIVER A BROAD RANGE OF EVENTS FOR OUR COMMUNITY AND ITS VISITORS IN LINE WITH THE EVENTS STRATEGY."
Description
Name Arts Season
Description
throughout the
Event Name ANZAC Day 2023
Description 25 April is the dedicated date for Australians and New Zealanders, at home and overseas, to commemorate ANZAC Day. It is a day of national and international significance that gives people of all ages the opportunity to pause and reflect on the service and sacrifice made by those who have served and continue to serve, to defend our nation.
Budget $25,000
Date Tuesday 25 April 2023
Venue Memorial Gardens
Place Victoria Park
Event Type Community event
Estimated Attendance 1,500
Principles Connected Community Creative and Artistic
Diverse and Inclusive
Support and Grow Local Sustainable and Green
Highly engaged community
Year-round vibrancy
Something for everybody Local business supported
Description The Town is proud to host monthly citizenship ceremonies on behalf of the Department of Home Affairs. It is the final step for residents living in the Town of Victoria Park in their journey to become an Australian citizen by making their pledge at a citizenship ceremony event. (Events are by invitation only). Budget $25,000
Date
18 July
2023
February 2023*
March 2023*
April 2023*
May 2023*
June 2023*
*Dates still to be confirmed when parliamentary sitting dates have been released Early 2023.
Venue Makuru Function Room – Town of Victoria Park Administration Building
Place Victoria Park
Event Type Local event (invitation only)
Estimated Attendance 50–60 attendees per event (Includes Conferees and guests)
Principles Connected Community Creative and Artistic
Diverse and Inclusive
Support and Grow Local Sustainable and Green
Highly engaged community
Year-round vibrancy
Something for everybody Local business supported
Description This event is everyone’s favourite dogs’ day out celebrating families and individuals with dogs – to connect with the neighbourhood, join in on the pooch parade and support local pet businesses.
Budget $15,000
Date Sunday 7 May 2023
Venue Koolbardi Park Place Carlisle
Event Type Community event
Estimated Attendance 800
Principles Connected Community Creative and Artistic Diverse and Inclusive
Support and Grow Local Sustainable and Green
Increased local identity
Highly engaged community
Year-round vibrancy
Something for everybody
Local business supported
Description The Town’s celebration of residents who have lived, loved, and thrived in the Town for 50 years or more. The event acknowledges and celebrates members of the community who still reside in the Town and have played an important part in shaping the Town into what it is today.
Budget $8,000
Date June 2023
Venue Makuru Function Room – Town of Victoria Park Administration Building Place Victoria Park
Event Type Local event (invitation only)
Estimated Attendance 80−100
Principles Connected Community Creative and Artistic Diverse and Inclusive
Support and Grow Local Sustainable and Green
Increased local identity
Highly engaged community
Year-round vibrancy
Something for everybody
Local business supported
There are many days of cultural and religious significance celebrated in Australia and around the world, with the Department of Home Affairs listing over 130 recognised days of significance occurring each year.
Local Governments are often asked to be part of these celebrations, which can be challenging as there are so many occurring each year that are important to our community. To be able to provide a sustainable program of support for days of significance, our priority for 2022−23 will be the following days:
Event Organiser/Producer
Partner/Supporter
NAIDOC Week
3−10 July 2022
Dry July July 2022
Approver/Host Advocate
Communicator/Promoter
Event Organiser/Producer Partner/Supporter
Approver/Host Advocate Communicator/Promoter
Event Organiser/Producer
Partner/Supporter
Activation/Micro event Marketing and Communications support Flag Raising Street Banners/Installation Mayor/Councillor Attendance
Activation/Micro event Marketing and Communications support Flag Raising Street Banners/Installation Mayor/Councillor Attendance
Homelessness Week
1−7 August 2022
R U OK Day
8 September 2022
Approver/Host Advocate
Communicator/Promoter
Event Organiser/Producer
Partner/Supporter
Approver/Host Advocate
Communicator/Promoter
Activation/Micro event Marketing and Communications support Flag Raising Street Banners/Installation Mayor/Councillor Attendance
Activation/Micro event Marketing and Communications support
Flag Raising Street Banners/Installation Mayor/Councillor Attendance
Activation/Micro event Marketing and Communications support Flag Raising Street Banners/Installation Mayor/Councillor Attendance
Activation/Micro event Marketing and Communications support Flag Raising Street Banners/Installation Mayor/Councillor Attendance
Activation/Micro event Marketing and Communications support
Flag Raising Street Banners/Installation Mayor/Councillor Attendance
Activation/Micro event Marketing and Communications support Flag Raising Street Banners/Installation Mayor/Councillor Attendance
Activation/Micro event Marketing and Communications support Flag Raising Street Banners/Installation Mayor/Councillor Attendance
Activation/Micro
Marketing and Communications support
Flag Raising Street Banners/Installation
Attendance
Activation/Micro event Marketing and Communications support
Flag Raising Street Banners/Installation Mayor/Councillor Attendance
Event Organiser/Producer
Partner/Supporter
Youth Week
April 2023
Approver/Host Advocate
Communicator/Promoter
Event Organiser/Producer Partner/Supporter
Activation/Micro event Marketing and Communications support
Flag Raising Street Banners/Installation Mayor/Councillor Attendance
National Volunteer Week
21 May 2023
Approver/Host Advocate
Communicator/Promoter
Event Organiser/Producer Partner/Supporter
Activation/Micro event Marketing and Communications support
Flag Raising Street Banners/Installation Mayor/Councillor Attendance
Families Week
May 2023
Approver/Host Advocate
Communicator/Promoter
Event Organiser/Producer Partner/Supporter
Sorry Day 26 May 2023
Approver/Host Advocate Communicator/Promoter
Event Organiser/Producer Partner/Supporter
Activation/Micro event Marketing and Communications support Flag Raising Street Banners/Installation Mayor/Councillor Attendance
Activation/Micro event Marketing and Communications support Flag Raising Street Banners/Installation Mayor/Councillor Attendance
National Reconciliation Week
May−3 June 2023
Approver/Host Advocate Communicator/Promoter
Event Organiser/Producer
Partner/Supporter
Men’s Health Week
June 2023
Approver/Host Advocate
Communicator/Promoter
Activation/Micro event Marketing and Communications support Flag Raising Street Banners/Installation Mayor/Councillor Attendance
Activation/Micro event Marketing and Communications support
Flag Raising Street Banners/Installation Mayor/Councillor Attendance
EVENTS AND ACTIVATIONS ARE SPECIAL, IN THAT THEY CAN POSITIVELY CONTRIBUTE TO OUR COMMUNITY IN MANY DIFFERENT WAYS.