e ssential community
Volunteer Time Off
I S A VA LUA B L E N E W B E N E F I T I N WO R K P L AC ES by Jessica Steinhoff
In a recent conversation with Madison Essentials’ publisher, the topic of volunteer time off (VTO) came up. I explained that UW Credit Union has a successful VTO program in place, and was asked if I would be willing to write about it. The Giving & Sharing issue is the perfect place for this story. Volunteerism is woven into Wisconsin’s cultural fabric. According to the Corporation for National and Community Service, Madison has one of the country’s highest volunteerism rates. More than 40 percent of residents donate their time to a charity, nonprofit, or civic organization, while the national average is about 25 percent. What compels so many locals to lend a hand to a worthy cause? Individual generosity certainly plays a role, but it’s only part of the story. A key supporting actor is VTO, whose popularity is rising among Dane County employers. VTO programs give employees a paid break from their usual duties when they participate in company-approved volunteer projects, typically during work hours. The programs have been shown to bolster employee health, performance, and morale while providing community organizations with a reliable source of pro bono assistance. Plus, they’re a way to put a company’s values into practice. Millennial especially
job seekers attractive.
find VTO According
40 | m a d i s o n e s s e n t i a l s
to a recent Fortune report, this demographic favors companies that demonstrate a sustained commitment to community service. Pam Peterson, UW Credit Union’s chief human resources officer, has seen this preference play out in the hiring process. “Job candidates often tell us they’re looking for an organization that supports and aligns with their personal values. For many candidates, especially those who are millennials, volunteerism is one of these values.” Corporate citizenship is gaining importance among professionals of all ages. “Corporate social responsibility is increasingly becoming a factor as to why job seekers pursue one organization over another,” says Pam. “This is one reason our VTO benefit helps us to recruit and retain great employees.”
A SHARED SENSE OF PURPOSE VTO stems in large part from Silicon Valley, where Salesforce and other tech companies have sung its praises for years. UW Credit Union has helped lead the trend locally, along with employers Exact Sciences, Sonic Foundry, and others. Launched in 2018, UW Credit Union’s VTO program gives full-time employees 16 hours of paid volunteer time each year. They can spend this time at a wide range of nonprofits and community
agencies either individually or as part of a group. Pam says VTO provides team-building opportunities and helps employees with similar interests get to know one another better. All of this contributes to tighter bonds and a shared sense of purpose. “Through VTO projects, employees develop and deepen relationships at work. This contributes to a high level of engagement at their jobs and encourages them to stay with our organization.”
BUILDING BRIDGES, ERODING BARRIERS Many UW Credit Union employees find volunteer opportunities through the United Way of Dane County, where President and CEO Paul Kundert is chairing the organization’s 2020 Giving Campaign. Other employees initiate their own volunteer projects. Over the past two years, employees have stocked food pantry shelves, cleaned up the Ice Age Trail, and much more. Volunteering with kids is one of the most popular choices. TJ Ebert, a branch manager, has volunteered with SecureFutures, an organization that helps teens develop financial literacy through classes and one-on-one coaching. “High school is a critical time to develop healthy habits with saving and spending. It’s exciting to watch students create their first budget and see how successful they are at adding money to a savings account to reach a
