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THE MARKETING STEPS Market The Listing
A "For Sale" sign will be placed on your property
Install a very secure electronic lockbox, Supra, by the front door
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Text property information rider will be added to the "For Sale" sign
Have professional photos taken of the interior and exterior of the home
Your home will be promptly submitted to the local Multiple Listing Services (MLS). The remarks section will be customized to maximize the appeal to cooperating agents
Set up Showingtime to coordinate showings with owners and other agents
After each showing, we call the agent for additional feedback/client status changes since visiting the property
Call the seller to give results on ALL showing activity and share feedback- email updates service report
Analyze weekly real estate activity and discuss market trends and activity with sellers
A professional copywriter will copy for your property
You will be emailed a copy of your MLS listing for review
A high-quality digital marketing brochure will be prepared by our full production Marketing Department, highlighting the features of your home for cooperating agents and potential buyers
The listing will be placed on our premiere website with its own personalized page
Launch social media Facebook/Instagram campaigns featuring the home
Launch an SEO campaign directing traffic directly to your single-property site
Launch retargeting campaign for your single property website and to buyers searching online
Enlist the help of our own network of clients and colleagues by emailing them a special flyer describing your home and asking if they know of possible buyers
18. Send out an email to our list of buyers that are currently looking for a home
19. Add Listing information to specialty internet websites such as Realtors.com, Trulia, Homes.com, Zillow, Home Seekers, etc.
20. Modify Realtor.com and associated websites with additional photos and marketing information for maximum exposure
21. Prepare direct mail "Just Listed" announcements for selected target areas
22. Distribute e-flyer to ALL Realty Offices and agents
23. Send an e-flyer of the information sheet on your home to other Realtors for a specific geographic region
24 Email agents that have Listed or Sold properties in the area for the last 6 months to notify them of the new listing and for agents to solicit late buyer
25 Promote your property at the appropriate Associations of REALTORS meeting for maximum exposure to other cooperating agents.
26. Hold first Open House. Solicite feedback from prospects and other REALTORS to obtain information, which may improve the chances of selling your home
27. Qualify ALL incoming leads- log in services report to update seller (ongoing)
28. Advise Network Referral Program of listing
29. Provide marketing data to buyers and buyers agents from relocation networks
30. Convey price changes promptly to all Internet groups and remarket property as "Pri