Town Taster Magazine Media Kit

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TownTaster M

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For the love of food . . .

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October 2011

Volume 1 • Issue 1

Best Of:

Business Spotlight

Waterfront Dining

Read about our feature restaurants of the month

Enjoy delicious meals and amazing views at these fabulous waterfront restaurants

Meet the Chef

Preferred Menus

Who's Who in Area Eateries

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Communit y calendar of food-related upcoming events

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Taste-ful Events

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Welcome! the TownTaster magazine . . .

About TownTaster

P

lease help us welcome the newest addition to the food and dining scene in Manatee & Sarasota Counties! The TownTaster Magazine is a truly unique concept - combining a consumer’s love of food and their desire to stay connected with the latest food trends along with a love of finding great dining deals at the best restaurants around town.

October 2011 • Vol. 1, Issue 1

Publisher

PCI Publishing, LLC 941-548-1908 info@towntaster.com

PCI Publishing has taken their 38 years of experience and designed a publication that will connect our community in a TownT whole new way. aster M

For the lov e of food

Looking for a great place to eat? Love saving money? Want to try something new? Enjoy community events?

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August 2011

Best Of Waterfron t Dining

Volume

Enjo y deli ciou s mea and ama ls zing view s at thes e fab wat erfr ont ulou s rest aur ants

Sales

Business Spotlight

941-275-9355 sales@towntaster.com

Rea d abo ut feat ure rest our aur ants

In Each Issue • Read reviews of your favorite local establishments & their specialty dishes in our Business Spotlight • Find specials each month that will tickle your taste buds • Enjoy attention grabbing articles that will explore the food world at its finest • Keep updated on the times and locations of all hottest events, grand openings & festivities in our Taste-ful Events section

www.Town Taster.com

• CONTENTS • Page 2 . . . . . . . . . . . . . . . . . . . . . . . . . . Welcome to TownTaster Page 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Why Advertise? Page 4- 5. . . . . . . . . . . . . . . . . . . Advertising Opportunities Page 6 - 7. . . . . . . . . . . . . . . . . . . . . . . Sample Ads by Category Pages 8-9 . . . . . . . . . . . . . . . . . . . . . . . Sample Preferred Menus Page 10-11 . . . . . . . . . . . . . . . . . . . Our Official "TownTaster"? Page 12. . . . . . . . . . . . . . . On the web ~ www.TownTaster.com 2

TownTaster For the love of food . . .

1 • Issue 1

Editor

Valerie Longo 941-932-8884 valerie@towntaster.com

Social Media

Lenny Longo lenny@towntaster.com

TOWN TASTER

Town Taster reserves the right to accept, modify, or reject any and all content submitted for publication, whether paid or otherwise, solely at its discretion. Unless otherwise expressly noted, Town Taster and PCI Publishing, LLC does not endorse or warrant any products or services contained herein. The opinions expressed herein are those of the authors. Submitted materials will not be returned. Adver tising rates and information available from: PCI Publishing, LLC, 1202 Gary Avenue, Suite 13 Ellenton, FL 34222 Phone: 941-548-1908 Town Taster is published monthly. Subscriptions are FREE - to continue receiving Town Taster on a monthly basis, visit our website at TownTaster.com. Periodical postage is paid in Bradenton, Florida.


Why Advertise? Targeted Demographics 

Avg. Household Income $75k+

Avg. Ages 30-75

High Discretionary Income

Consumers with a "Love for Food"

Distribution 

Subscription based

Centralized mailings to most populated areas

Mailed directly to consumers

Available at high profile locations around town:  Grocery stores  Hotels  Real estate rental offices  Other local hot spots

Make your advertising dollars count!  The TownTaster is the most attractive, effective and affordable, highlytargeted print media in the Gulf Coast region  We are the ONLY free food and restaurant magazine available at your local grocery store offering a one-of-a-kind marketing niche  Our targeted market ensures your advertising dollars are at work for you - and not wasted on blind mailings or hard-to-find passive locations  We are the only "all food" content publication that is published monthly providing you maximum frequency on your dining specials.  Utilize our unique Business Spotlight and highlight your business to residents & seasonal visitors looking for something new and exciting. Food lovers desire something new, let them know you are there!  We are social media experts! Let us promote your business to the local social media food scene and enhance your marketing experience with TownTaster Facebook and Twitter.  Not the same old stuff! Our "Best of Series" will have readers anxiously awaiting the next issue offering a wide variety of anticipated content and buzz!  Professional and targeted reviews are written each month to help highlight your specialties and drive traffic in your door!  Over 10,000 copies of each issue with a pass-along-rate of 12,500 are mailed and distributed at local high profile locations for high penetration to food lovers everywhere.  Subscriptions are FREE! Available for viewing on our website too - TownTaster.com for maximum exposure

TownTaster

For the love of food . . .

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Advertising Options Advertising to fit your budget... Make your advertising dollar work for you as you choose from one of our many advertising opportunities. We are proud to bring you an affordable advertising medium that combines superior print quality with credible distribution methods. BUSINESS LISTINGS Business listing consists of name, address & phone number

QUARTER PAGE Quarter page ad consists of a 3.5” X 4.75” full-color ad.

Fine Dining Chuck's Steak & Wine...............941-123-4567 3456 Main Street, Sarasota

Sports Bar / Pizza / Deli

HALF PAGE

Joe's Tavern..............................941-890-1234 250 Main Street, Sarasota __________________________________________

One-half page ad consists of a 7.25” X 4.75” full-color ad.

The House of Pizza....................941-555-8888 1000 Olive Avenue, Bradenton

FULL PAGE Full Page ad consists of a 7.25” x 9.5” full-color ad.

OUTSIDE BACK COVER Full Page ad consists of a 8.5” x 8” full-color ad (under mailing address portion) 4

BUSINESS LISTINGS

TownTaster For the love of food . . .

Casual Dining Starfish Bistro............................941-123-4567 1122 Beachfront Drive, Holmes Beach

Specialty China Dragon Buffet..................941-234-5678 456 Eigth Avenue West, Palmetto


BEST OF SERIES:

Each month a feature article will name 4-5 restaurants as being the “Best Of ” in a specific theme. Our “Best Of ” articles are an excellent method for advertisers to place their business on a pedestal and influence readers to come to their establishment.

Upcoming Feature Articles: October - Waterfront Dining November - Holiday Dinners

December - Inventive Rolls January - Happy Hour

BUSINESS SPOTLIGHT:

A tremendous value-added opportunity for your Gulf Coast business to be singled out and gain the additional exposure you have been seeking. We have one "Business Spotlight" available per issue. This advertorial encompasses a two-page spread with full color photographs. Our editorial department will interview the business owner and an impressive "Business Spotlight" feature article will accompany your photographs.

PREFERRED MENUS:

Put your best foot forward by showcasing your menu in our "Preferred Menus" section. Encourage the right customers to come in by showing them your unique menu items and daily specials. Entice new customers with a great menu and a strong message.

Meet the Chef - Who's Who In Area Eateries:

This advertorial is designed to let our readers get to know the chefs behind the best creations in town. They’ll read about the passion behind the food and the background stories of some of our town’s finest dining establishments. Whether new to the community or one of Sarasota’s well-known names in food we will sit down and talk with the master behind the scenes to get an insider’s view for our readers.

Recipe of the Month:

Every month we choose a seasonal ingredient and give our readers an in depth analysis of its history, harvest and cooking tips. The Recipe of the Month / Cocktail of the Month is an advertorial that will accompany this feature article. Your chef, restaurant and recipe will be showcased in this half-page advertorial with full color photos.

Additional Opportunities TownTaster

For the love of food . . .

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Sports Bar / Pizza / Deli

Joe’s Tavern $

5

Domestic Pitchers Sat, Sun 3-6pm

The House of Pizza Dine In or Carry Out

941-555-8888 Bradenton’s Finest Pizza

Happy Hour Everyday 3-11pm

250 Main Street Sarasota 941.890.1234

Voted “Best Sports Bar” 2011

of Holmes Beach

Manatee's Newest Locale for Casual Seafood Dining, Music and Cocktails

Casual Dining

Fresh Fish Served Daily

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941-123-4567 1122 Beachfront Drive Holmes Beach

TownTaster For the love of food . . .


Specialty

C hina Dragon Buffet DAILY SPECIALS Monday - Kids eat Free Tuesday - 2 for 1 Lunch Specials Wednesday - $5 off $50 or more Thursday - Free Eggroll with purchase Friday - Live Entertainment

4 5 6 E i g h t h A v e n u e W e s t , P a r r i s h • 9 41 -2 3 4 - 5 6 7 8

In Beautiful, Downtown Sarasota

Chuck’s Fine Steaks & Wines Fine Dining

Featuring one of the largest selections of wines in Southwest Florida Call today for reservations . . . 941-123-4567 TownTaster

For the love of food . . .

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Preferred Menus

é Corner f a C 777 Coffee Court Sarasota, FL

941.999.1122 Hot Drinks

12oz. 16oz.

Latte....................... $2.75 Mocha................... $3.00

$3.25 $3.50

Espresso with steamed milk and chocolate,

16oz.

Iced Latte .........................................$3.50 Iced Mocha . ....................................$3.75 Chilled espresso,milk and chocolate over ice

Iced Coffee ......................................$2.00

Topped with whipped cream

Cappuccino......... $2.75

Cold Drinks

$3.25 Espresso with steamed and frothed milk Americano............ $1.50 $2.00 Chai Tea Latte ..... $3.50 $4.00 Hot Tea ................. $1.50 $2.00 Apple Cider.......... $2.00 $2.50 Hot Chocolate .... $2.25 $2.75 Spiced Cocoa ..... $2.75 $3.25 Turtle Mocha . ...... $3.50 $4.00

Chilled brewed coffee over ice [reg. or decaf]

Frappe – Blended coffee.................$3.75 Ice blended coffee smoothies with whipped cream

Frappe-Blended Coffee Crunch.......$4.00 Skinny Frappe Freeze Smoothie......$4.25 Frappe- Flavored Shake . ................$3.50 Fruit Smoothie[frappe freeze)..........$4.00 Botanica Fruit Tea Smoothie............$4.00 Green Tea Smoothie.........................$3.75

~ DAILY SPECIALS ~ Full Bakery 6am-2pm Monday - 2 for 1 Chai Tea Lattes Tuesday - $1 Bakery Items with Coffee Thursday - $5 Breakfast Combos Friday - $2 Frappe Smoothies

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TownTaster For the love of food . . .


D E L I

Salads

Sandwiches

The Big Chef

Ham, turkey breast, Swiss, cheddar, tomatoes, kalamata olives, hard-boiled egg slices on mixed salad greens. 6.99

Chicken Club Salad

Natural, grilled chicken breast, romaine and iceberg lettuce, grape tomatoes, sliced avocado, cheddar, asiago, bacon. 7.69

Taco Salad

Lettuce, organic blue corn tortilla chips, topped with your choice: chili or Southwest chicken chili. Garnished with cheddar, sour cream, Southwest spices, guacamole, pico de gallo. Salsa on the side. 7.09

2 Elm Street ~ Anna Maria Island 941-777-2345

BLT

Bacon, lettuce, tomato, mayo, toasted on whole grain wheat. 5.99

Tuna Melt

Tuna salad, Swiss, mayo, tomato, grilled on whole grain wheat. 6.19

Deli Club

Preferred Menus

Karen's Organic Toasted whole grain wheat with ham, turkey breast, bacon, cheddar, Swiss, lettuce, tomato, mayo. 6.79

MANAGERS SPECIALS Half-Sandwhich with a cup of Soup OR Fruit, chips & pickle 6.99 Half Sandwich with Side Salad, chips & pickle 7.99

All products organic, nitrate-free with no artificial colors or dyes

Game Day Sports Bar & Grill APPETIZERS Spinach & Artichoke Dip..... $6.59 Bacon & Cheddar Skins..... $5.29 MVP Supreme Nachos....... $7.29 Loaded Cheese Fries......... $5.29 Chicken Tenders................. $4.99 Buffalo Tenders................... $5.79 BURGERS Angus Beef Burger............. $6.99 Patty Melt........................... $6.59 Mushroom Swiss................ $5.99

SALADS Side Salad.......................... $1.99 Caesar Salad...................... $3.49 House Salad....................... $3.99 Grilled Chicken Salad......... $7.99 Chicken Caesar Salad........ $7.99 SIDE ORDERS Sampler Platter................. $13.99 Large Basket of Fries......... $2.79 Basket of Onion Rings........ $2.99 Chips and Salsa................. $2.59

HAPPY HOUR - Sat & Sun 3-close 444 Touchdown Ave. ~ Anywhere, USA 123.456.7890

DAILY SPECIALS SUN

$1 drafts

MON

50¢ wings

TUES

$2 hot dog (12")

WED

$2 margaritas

THURS $5 pizzas FRI

All Day TGIF Happy Hour

SAT

$2 samplers

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Where will we Each month a winner will be chosen from entries on our website, facebook and various contests to be an officical TownTaster. Our “TownTaster” will visit a chosen restaurant and enjoy dinner for two. Their feedback will help form a review to be featured in the next month’s issue of the TownTaster magazine.

isited by a en v n“ e O sb a f h

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Local restaurants will earn the official TownTaster Seal of Approval!

This resta ura nt

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It's our motto:

APPROVED co w.T ownTaster.

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TownTaster For the love of food . . .


find our next

TownTaster? How it works:  Building bonds between TownTaster readers and local restaurants.  Each restaurant reviewed will receive official TownTaster Window Decal  Giving our readers a “hands on” chance to share their dining experiences  Bringing a tasty spin to a truly local magazine

TownTaster

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Follow us on the web:

www.TownTaster.com • Read monthly issues • • View our weekly polls • • View and print local coupons • • Subscribe to receive your “FREE” monthly issue in the mail • • See what food events are happening around town • • Enter contest/drawings •

PCI has been always been so helpful and thoughtful.

"PCI has been always been so helpful and thoughtful. I would hope to continue working with you for many years to come" Sunlake Estates, Grand Island, FL

We prefer to use PCI because of its professionalism.

"We prefer to use PCI because of its professionalism. We know we will always receive a 'first class' directory from helpful, talented and accurate people." Southport Springs, Zephyrhills, FL

We have advertised with PCI for over 15 years.

"Just a note to thank you again for another year of fantastic service. We have advertised with PCI for over 15 years and have always been very satisfied. We have found the books to be a wonderful source of advertisement as the residents in the park use the books.
As you know, in this day and time it is important for a business to use their advertisement dollars wisely. We feel we are getting our money's worth with you." Lacy Boltin
Boltin Pest Control, Inc., Dade City, FL

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12 TownTaster For the love of food . . .


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