Company Profile - ToyPal

Bringing soft toys to life

Toy World spoke to Sami Samiee to discover how the ToyPal brand is bringing something brand new to the tech and plush categories, with an innovative, patented device that can add a personalised story telling feature to any soft toy.

What exactly is ToyPal and how does it work?

ToyPal believes the company is leading the way in what we proudly call the "Toy-volution”, by transforming soft toys into dynamic companions that engage children’s imagination and emotions.

ToyPal brings soft toys to life by giving them a heart to connect and a voice to tell stories. Safely attachable to any soft toy, this patented device transforms cuddly companions into storytellers, delivering personalised tales that feel as unique as the child holding them. Through our AI-powered app, ToyPal replaces generic, one-size-fits-all entertainment with personalised storytelling. It empowers parents and children to explore creative, meaningful stories tailored to their unique worlds, fostering deeper connections and making playtime and bedtime both enriching and magical.

What do you think is ToyPal’s appeal for parents and kids?

Have you ever dreamed of your toys coming to life and talking to you when you were a child? We are making that dream a reality: toys speaking, sharing adventures and being more than just playthings. ToyPal transforms kids’ soft toys into best friends that talk, share personalised stories, and embark on magical adventures alongside them.

For parents, ToyPal feels like a little parenting superpower. It helps nurture creativity, spark imagination and reduce screen time, all while giving parents a way to connect with their kids through storytelling. Whether it’s helping with bedtime routines or creating moments of laughter and learning, ToyPal makes family life richer and a lot more magical and fun.

Tell us more about how users can personalise the stories in the app.

Personalisation is at the heart of ToyPal’s magic. When children hear their names woven into stories, alongside their family members, pets, friends or even favourite activities, the experience becomes uniquely theirs. It’s no longer just a story—it’s their story. This special touch makes kids feel seen, valued and celebrated, turning every tale into a source of joy.

For parents, this feature is a game-changer. Imagine wanting to encourage your child to tidy up their toys, share with a sibling, or be brave at the doctor’s. With ToyPal, you can craft a story where your little one is the hero, happily performing that behaviour and being rewarded with love, attention and affirmation. The chances of the child embracing that behaviour will skyrocket, because stories have a way of planting seeds in their hearts. ToyPal is not just another toy, it’s also a parenting tool, helping parents to guide behaviours with gentle whispers through stories that inspire, nurture and encourage children in meaningful ways.

What has been the reaction from consumers since the product launched?

The reaction has been heartwarming. Parents tell us how ToyPal has turned storytelling into something magical that their kids can’t wait for. Children’s faces light up when they hear their own names in the stories, and it’s become a treasured part of their routines, whether it’s bedtime, car rides, or those quiet moments in the afternoon. Kids love taking ToyPal everywhere with their soft toys, listening to stories where they are the hero.

How do you see ToyPal developing?

ToyPal’s journey is just getting started, and we’re excited about what’s ahead. One of our biggest dreams is to grow our library of stories by partnering with licensed characters that kids already adore. Imagine their favourite heroes and friends coming to life through ToyPal - it’s going to make story time even more magical. We’re also working to make ToyPal more interactive, creating deeper engagement and new ways for kids to connect with their stories. Combined with adaptive technology that tailors experiences to a child’s unique interests, ToyPal will feel like a trusted companion that grows alongside them.

Most importantly, we want ToyPal to make a real difference for every child, including those with special needs. We’re working on ways to use ToyPal to support emotional, social and cognitive development, ensuring it can bring joy and connection to every child who hugs their soft toy close.

As part of our 2026 expansion plan, we’ll be adding new languages and reaching new territories, ensuring that ToyPal’s magic is accessible to families across the globe.

What are your plans to introduce ToyPal to retail channels?

We’re actively working on expanding ToyPal’s presence in retail channels, focusing on partnerships with trusted distributors and retailers in key markets like the UK and US. To make ToyPal a standout product, we’re enhancing its packaging to highlight its unique features. Additionally, bundling ToyPal with wellknown soft toy brands is a key strategy, offering retailers complete packages that combine familiarity with innovation.

If you’re a retailer or distributor interested in bringing ToyPal to your customers, we’d love to hear from you. Please feel free to reach out to us at info@toypal.ai.