Toyworld oct 2016 by TOYWORLD MAGAZINE

October 2016 volume 6 issue 2

The business magazine with a passion for toys

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The Team...

CONTENTS October 2016 volume 6 issue 2

John Baulch

Publisher and Managing Editor john@toyworldmag.co.uk 01442 502 408 07932 651 207

28 Fresh

44 Brand Profile: WWE

Mark Austin

Advertisement Manager mark@toyworldmag.co.uk 01442 502 405

Anita Baulch

Circulation and Financial Director anita@toyworldmag.co.uk 01923 711 439

News

Opinion

Features

07 From the Publisher

30 Viewpoint

24 Company Profile: DKL

08 News

32 NPD column

26 Toy Fair 2017: Greenhouse Area

16 Industry Moves

37 Talking Shop

28 Fresh

18 Marketing World

94 Touching Base

34 Company Profile: Tobar

22 Licensing World

122 Allegedly

35 Character Licensed Merchandise 42 Company Profile: Sambro 44 Brand Profile: WWE 51 JCB Supplement 90 Brand Licensing Europe Preview

Clarabel Jones

Assistant Editor clarabel@toyworldmag.co.uk 01442 502 406

92 Company Profile: eOne

Contributors

David Ripley | Lutz Muller | The NPD Group | Mark Buschhaus | Stephen Barnes

Jonika Kinchin

Assistant Editor jonika@toyworldmag.co.uk 01442 502 406

51 JCB Supplement

90 Brand Licensing Europe Preview

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W from the publisher

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elcome to what I am delighted to say is the largest-ever October issue of Toy World. All 124 pages are packed with content which I hope you’ll find interesting and informative. This month’s edition inevitably has a strong licensing presence, coinciding as it does with Europe’s largest licensing exhibition, BLE, which opens its doors at Olympia in 10 days’ time. The extended Licensing World section in this issue incorporates a preview of this hugely successful event, as well as a comprehensive round-up of the latest character licensed ranges being launched over the coming months. We’ve also collaborated with JCB to bring you an exclusive, in-depth look at the company and its hugely successful licensing programme. With over 100 pages of licensing-related content in this edition alone, we’re aiming to position Toy World as the authoritative voice of the kids’ licensing sector in the UK. This month’s issue is also accompanied by a special pull-out supplement which we’ve published in conjunction with Mattel Licensing. The publication offers a wideranging overview of Mattel’s rich portfolio of power brands, including Thomas and Friends, Fireman Sam, Bob the Builder, Barbie and Hot Wheels. The supplement also features personal contributions from Mattel’s key licensee and retail partners, as well as details of a couple of properties – one brand new and one muchloved character which is about to be revived – which will be joining Mattel’s licensing line-up in 2017. With toy retailers increasingly looking to broaden their product offerings by stocking character-related lines which complement their core toy ranges and boost their margins, both the Mattel supplement and the character merchandise feature will hopefully give toy retailers plenty of fresh and innovative new product options to consider stocking. In addition to the extensive coverage of the world of licensing, we’ve also endeavoured to strengthen our editorial content block through closer partnerships with a number of key industry players. Starting this month, Toy World will be the only UK toy magazine carrying a regular monthly column from the industry’s

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premier information provider, NPD. The new, expanded column can be found on pages 32 and 33, where Melissa Symonds, NPD’s director of UK toys, looks at the influence and impact of licensed ranges on the overall toy market. There will be a few other interesting new developments to announce over the coming months - when I said last month that we weren’t resting on our laurels, I wasn’t kidding… Looking out into the wider toy market, there are plenty of reasons to be cheerful at the moment: Character Options and Hornby both issued upbeat financial statements last month, with trading at both companies reported to be in line with expectations. On the retail front, both The Entertainer and Shop Direct unveiled positive results, while Asda and Toys R Us revealed that while their respective turnovers were down, their profits were up significantly – the old adage that ‘turnover is vanity, profit is sanity’ appears to be the prevailing watchword at an increasing number of companies. However, it is also fair to say that some retailers are finding the current climate a little trickier: John Lewis’ latest results showed a whopping 14.7% drop in profits, with the retailer warning that it was in the process of “taking steps to adapt the Partnership for the future.” I also hear on the grapevine that recent NPD presentations have struck a note of caution, with trading in recent weeks rumoured to be somewhat below par. Hopefully it’s just a seasonal blip. I’m not sure that the weather has helped; one retailer tweeted in the middle of September that he found it strange selling advent calendars and sand pits in equal volume on the same day, which just about sums up the climatic conditions in the UK last month. We’ll be back next month when our gaze starts to switch towards 2017, with a feature covering the outdoor toy category and a sneak peek at a selection of first quarter product launches coming your way early in the New Year. But for now, with the festive selling season about to get into full swing (you can tell by the number of major retailers embarking on promotional campaigns), let’s all hope that the toy market can rediscover its mojo over the coming weeks and finish 2016 on a high. Three consecutive years of strong growth in the UK toy market really would be a fantastic performance to reflect on come the end of the year.

News Global Lego sales grew 10% in first-half of 2016

The Lego Group delivered a turnover of DKK 15,692m in the first half of 2016. Sales growth was driven by innovation in well-established lines such as Lego City and Lego Ninjago, as well as in the new theme, Lego Nexo Knights. Regionally, sales growth was particularly strong in both Europe and Asia with both regions achieving high double-digit growth, while sales development in the Americas region was flat year over year. Revenue in the first half of 2016 increased by 10% compared with the same period last year, measured in local currency. Revenue for the first half of 2016 increased by 11% to DKK 15,692m compared with DKK 14,142m for the same period last year. Operating profit for the first half of 2016 was DKK 4,655m, compared to DKK 4,607m for the first half of 2015, an increase of 1%. Executive vice president and chief financial officer, John Goodwin, commented: “It’s particularly impressive that we continue our high growth in Europe where we have our most mature markets. At the same time, we’re very satisfied to see high growth rates for Asia where we’re making considerable investments in capacity and capabilities. In the US, we acknowledge that we have not provided the initiatives and support needed to keep the same high level of growth. As a result, we have worked closely with our customers and dialed up our initiatives in the American market, in order to regain momentum.”

Big Potato named official partner of the Movember Foundation

Fully embracing the moustache-theme of its game, Mr Lister’s Quiz Shootout, Big Potato is partnering with the Movember Foundation. The charity promotes fundraising by growing moustaches, moving and hosting events to deliver breakthrough research and supports programmes focusing on prostate cancer, testicular cancer and suicide prevention. Big Potato will donate £2 from every copy of Mr Lister’s Quiz Shootout sold throughout October and November to the charity. Stickered product will be available for retailers to push the partnership in-store, and the brand will be encouraging people to hold their own fundraising quiz nights supported by downloadable Mr Lister question cards, especially written for Movember. These are also available on the free Big Potato app for a limited period of time. “Mr Lister quizmasters are usually only too happy to don the rubber moustache that’s included with the game,” said Big Potato’s Dean Tempest. “So, when seeking our first charity partner, the Movember Foundation felt like a great fit. As well as donating money from each sale to the Movember Foundation, we’re also donating hundreds of copies of the game to pubs throughout the UK to encourage their customers to buy their own copy from Movember.com, where all proceeds go to the charity. Retailers have also been keen to support the partnership with activity on their social channels, as well as with in-store signage that we’ve created. We’re sure their customers will love to be involved, and we’re confident there will be an uplift in sales.” Games delivered to retailers between October and November will arrive pre-stickered, and additional stickers can be requested direct from Big Potato. Retailers interested in getting involved with the initiative should contact Big Potato at hello@bigpotato.co.uk.

Toy Fair 2017 visitor and media registration now open

The show will take place at London’s Olympia from 24th to 26th January, returning to its Tuesday to Thursday format, with press day scheduled for 24th January. Visitors can attend the show free of charge by accessing the registration page through the Toy Fair website. “We’re set for another busy three days at Toy Fair 2017,” said Majen Immink, Toy Fair head of sales and operations. “It gives me great pleasure to welcome a significant number of first time exhibitors to the show, as well as a high rate of returnees and several companies who will return after a period of absence. I’d like to thank the industry for the support they’ve already demonstrated and we look forward to welcoming everyone in January.”

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News

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Toy Hub offers interactive app

Own Brand Plus

Toy World spoke to Addo Play’s David Martin and Mary Price about the company’s first year in partnership with The Entertainer in the UK, as well as its growing international footprint. TW: What was the thinking behind the products which make up the Addo Play range? DM: We believe we have created a range of high quality, everyday toys that offer exceptional value. We’ve taken the best-sellers across multiple categories and developed products which offer a variety of different play experiences, while giving our retail partners what they’re looking for – we think of it as ‘own brand plus’. Essentially each range gives the retailer a capsule offering; as the packaging is modular, they can take an individual range in its entirety or mix and match. TW: Are you pleased with the first year’s trading? MP: Less than 18 months since the company was inaugurated, Addo Play has created 10 sub brands and will have launched over 70 new products by the end of 2016. The first four brands to hit the market have been Ready Steady Dough, featuring Nick Jr branding; the Pitter Patter Pets mechanical plush range; generic plush line Snuggle Buddies and the Storm Blasters range of water guns. Six further brands will launch between now and Christmas each targeted at different age groups. DM: The proof of the pudding was whether the ranges would sell once they hit the shelves, and we’ve been delighted with the reaction so far. Storm Blasters sold out, helped by the good weather we had this summer, while the rate of sale of Ready Steady Dough in its first couple of weeks on shelf has also been really encouraging. TW: What are the key factors behind this successful performance? DM: Price point is, of course, key; we aim to offer exceptional value, which in practice means around half the price of the branded market leader. However, it is not just about price, product quality is equally important; we benchmark against the market leader and broader market competition, but aim to put a different spin on it. MP: We pay great attention to detail with every range we develop; a lot of work goes into each box to make it an Addo product. We want customers to be delighted when they open the box – it’s also important that what appears on the box is actually in the box. Each product has to deliver genuine value at a great price point, so it’s important to keep our overhead low. We have a small, like-minded team of 15 people in the UK and Hong Kong, all with great knowledge and experience of the toy market. This helps us to deliver the best possible quality and value. TW: What progress have you made across the globe? DM: We’ve already signed up 14 international markets, including Australia, New Zealand, South Africa, Italy, Poland and France, as well as a number of countries in the Middle East. We’re way ahead of where we thought we might be at this stage, but we’re still looking for partners in other key territories to grow our international reach. We will be showing the latest range in Hong Kong in October and January, where we’ve invested in a permanent office and showroom. Any international retailers who are interested in setting up an appointment to see the range can email hello@addoplay.com

As an independent retailer with a loyal customer base, it can sometimes be difficult to keep track of customers, and who buys what and at what time. Gerard Gourley, co-owner of Toy Hub in Dunblane, has taken matters into his own hands by providing his customers with an app that will let them know what they have in stock, remind them to come in for a visit, and give them an interactive rewards card. The new app enables customers to integrate their plastic loyalty cards onto the app, where every time they make a purchase, they can scan a special code which gives them a punch, and can get rewards and vouchers from the store. “It really has changed the way we do things,” Gerard said. “People always lose loyalty cards, but people hang onto their phones for dear life, and always have them on their possession.” The company that offers the app platform, Flok, is based in New York and contacted Toy Hub via Twitter. The app is free to download and is more economical for the company, costing nearly half the price of a yearly paper loyalty card system. It currently only works on Android and Apple devices, but paper loyalty cards are still available to use at the store. The app uses a geo-fence system, which means Gerard can tell when the app users are within 50 miles of the store, and will trigger a notification on a customer’s app when they enter the store. The app also comes with a robot messaging system that can liaise with customers about store opening times, products in stock and reminders about visiting the store. It can also reply to customers’ messages by being able to detect trigger words, answering questions such as ‘What are your opening hours?’. Gerard has also offered his customers a free punch on their loyalty card whenever they check themselves into the store on social media, in an attempt to bring more customers into the store and to get them using the app. “I strongly believe that this is the way we will operate things from now on,” Gerard continued. “Small indies can really get ahead of the game with this app. However, there is a fine line between helpful and annoying, so we need to make sure we get the right balance of using the robot service to alert customers.” Gerard hopes to install a similar robot messaging service on the company’s Facebook page to make sure customer messages over busy periods are not missed.

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DKL announces exclusive distribution of Fashion Angels

Sainsbury’s to open 30 new in-store Argos outlets

DKL will be launching the US craft brand and its selection of ranges, including portfolios featuring fashion design, sketching, Emoji and more. Included in the range is The Head Cases, 3D wall art of animal characters, and Tapeffiti, high resolution coloured tape. Also included are hair and beauty kits featuring nail art, make-up and jewellery, and just launched is new range Znapeez, a concept of colourful tiles that Znap together to make everyday items such as bags, phone holders and more. David Allan, sales and marketing director, commented: “The Fashion Angels range fits so well into our current portfolio of quality brands, and is in line with DKL’s growth plans to drive sales through all retail sectors, as well as offering a one-stop craft range.”

Shop Direct reports record profits

Shop Direct, owner of Littlewoods and Very. co.uk, has reported record profits, with 62% of its transactions now coming from mobiles. In its first financial year as a purely online retailer, the company’s pre-tax profit rose 44% to £150.4m. Shop Direct’s Littlewoods sold its 119 stores in 2005 to focus on its catalogue and online business. The catalogue ceased production in January 2015 after 80 years in business. Littlewoods has benefitted from the move to online shopping, and in particular on mobile phones. Four years ago, 72% of Littlewoods sales came from the catalogue and Alex Baldock, chief executive, said the company has been successful at migrating customers across to online. In the company’s results statement, Alex added: “2016 was our first full year as a pure-play etailer. Removing the shackles of the catalogue has been liberating, and has allowed us to invest in the areas that matter most to our customers - making their shopping experience easier and more personalised, particularly on mobile.”

Sainsbury’s said it would open 30 new Argos outlets, joining the 20 that have been trading for more than a year, as it kicks off the integration of its new acquisition. The retailer is hoping that many Argos staff will move from closed high street stores into its supermarket branches. Sainsbury’s said up to 600 head office jobs were potentially at risk, but has insisted the takeover of Argos will ultimately create jobs because new Argos stores and supermarket collection points would be opened. The group said it had no plans to close Home Retail Group’s head office in Milton Keynes or Sainsbury’s non-food management office in Coventry, although some functions may move between Milton Keynes and other Sainsbury’s office locations. Mike Coupe, chief executive of Sainsbury’s, commented: “This is the start of an exciting new phase for Sainsbury’s, Argos and Habitat. I’m delighted to be able to quickly capitalise on the benefits of our combined group.” In light of this news, John Rogers, CEO of Sainsbury’s-Argos, wrote to its suppliers to reassure them that all existing agreements they have either with Sainsbury’s, Argos or both companies will remain in place, as will their usual contacts and trading relationships with the buying teams and the company’s Asia Sourcing offices. All invoicing and payment process also remain unchanged.

The Entertainer’s Northern Ireland debut a success

The Entertainer’s first-ever Northern Ireland store opened on Saturday 13th August in Belfast. The excitement kicked off at 8.15am with two children from the Autism NI charity participating in a trolley dash, which took place in-store prior to the opening. The first 35 families through the door received a gift card with a value of up to £100, with £500 worth to giveaway. Local children were able to meet and have photos taken with Lego Ninjago characters along with Star Wars characters including the Storm Troopers, Chewbacca and Darth Vader. The fun continued for the rest of the day with face painting, balloon art and fun activities with local radio station Cool FM. Managers, Kirsty McCandless and James Rider, said: “The grand opening of our Belfast store was a fantastic success. We’ve had amazing feedback from the local community who are very excited to have The Entertainer within the town centre.”

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Industry Moves Geoff Sheffield joins MTW Toys

The former Toy Store director has joined the newly-formed company as VP for the UK and Ireland, where he will be spearheading the sales operation. The company, driven by Darran Garnham, has been appointed as the distributor for Thinkway Toys across Europe. Geoff told Toy World: “It’s an amazing opportunity and I am hugely excited about the range for 2017.”

Robert Mann and Simon McCrickard join Engino

Katie Rollings takes up role at eOne

Katie Rollings has taken on the role of head of UK licensing for eOne Family and eOne Licensing. Effective from September 13th and based in eOne’s London headquarters, Katie is now responsible for all commercial activity for eOne’s licensed properties in the UK including licensing, brand strategy, retail sales and retail marketing. Reporting to Andrew Carley, head of global licensing, Katie will manage the firm’s key alliances with UK licensees and retailers, identify new licensing opportunities and retail channels in addition to developing brand strategies and retail marketing initiatives that will drive commercial growth in the market.

Engino Toy Systems has announced the appointment of Robert as VP international, and Simon as UK sales director. Robert has held senior European and international roles in RC2, Tomy and Munchkin, and Simon has held senior roles within the UK, latterly with Famosa. Founder Costas Sisamos commented: “Robert has joined Engino at a crucial time in its development. We are investing significantly in new product, and Simon will assist in expanding our UK distribution. Support in the UK from existing partners has been encouraging, and we have reciprocated by airing our first market TV commercial. Both Robert and Simon’s experience will ensure our continued momentum and support to the trade.”

Chris Ashton and Ben Hoyle swell Groupon buying team

Chris has been appointed as category manager for toys, nursery, sports and pet care for the Northern Europe territory, and Ben has taken on the role of senior toy buyer. Chris, the former Toys R Us and Toy Store buyer who started his new role on 22nd August, replaces Paul Sanders, who has moved on to pursue a career with a consumables merchant. Ben, who was previously part of the Woolworths toy buying team, makes a welcome return to the buying side after a few years working on the supplier side of the industry with Hornby. Chris can be contacted on Chashton@groupon.com, and Ben can be reached on bhoyle@ groupon.com. Chris Ashton

Generation Media appoints Lisa Kinsella Generation Media has appointed Lisa Kinsella as associate director within the AV Investment team. Lisa has 16 years’ experience within Mediacom, including management of its children’s focused client portfolio. She brings extensive specialist knowledge of, and a passion for, children’s media having worked with many of the agency’s toys and games clients throughout her career at the Group M company. Lisa will be reporting to Jonathan Chambers, director of AV Investment, and working alongside the wider AV Team, assisting in the management of successful delivery of the agencies airtime portfolio and negotiating TV deals. She will also be part of the associate director’s team, steering the agency’s initiatives and helping to shape the future of Generation Media’s TV offer.

Ben Hoyle

HTi announces new appointment to its product team HTi has appointed NinaJo Uttley to the role of product manager. In her new role at HTi, Nina-Jo will be responsible for the development and management of HTi’s boys’ toys ranges across a portfolio of licensed and own in-house brands.

Toy World 16

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Marketing World K’Nex hosts Thrill Rides event at Thorpe Park

The company hosted a one day event at Thorpe Park Resort to engage a captive audience of families with a love of adventure. Showcasing new additions to the theme park-inspired line, Thrill Rides, as well as K-Force blasters, guests were able to build, blast and win prizes in The Dome before riding their favourite rollercoasters. A group of influential family bloggers were also invited to attend the event, who have since shared their experience of the day, also reviewing the key new additions to the K’Nex line-up. Bloggers and park guests alike enjoyed the Son of Serpent Giant Coaster, a free play building area that was packed full of construction kits, a K-Force blasting gallery and more. Paul Fogarty, K’Nex UK managing director, said: “We were thrilled to hold this pop-up event at Thorpe Park Resort, giving families the chance to try our latest, greatest toys. We’ve loved working with the theme park this year on K’Nex Science Workshops in the Thorpe Part Resort Education Centre, so it felt a natural progression for all involved to offer something special to their huge footfall of family guests too.”

The Bananagrams Challenge returns to schools

Kimberly Wyatt supports Fisher-Price #BeatBoBoogie Campaign

Fisher-Price has teamed up with the celebrity mum to encourage active play in its latest campaign. Celebrating the launch of new products in the Bright Beats line, the Bright Beats Learnin’ Lights Dance Mat, BeatBelle and BeatBowWow, the brand will be calling parents to showcase their children’s best dance moves with their own #BeatBoBoogie. The new initiative aims to encourage parents and their children to get involved in active playtime to help kids develop important social and physical skills. Kimberly and her 18 month old daughter will be championing the #BeatBoBoogie campaign, encouraging parents to share their photos, videos and comments on the Fisher-Price Facebook page. Fisher-Price prizes will be up for grabs for the best #BeatBoBoogies. Kimberly will lead the conversation through media and extensive social activity, driving awareness of the campaign and new product launches. The campaign will also be amplified through a partnership with Netmums.com, including a Facebook Live Chat with Kimberly and social media activity. The #BeatBoBoogie campaign is part of the wider marketing programme, including extensive pre-Christmas TV advertising, to continue to build on the success of BeatBo.

Hot off the back of the game’s 10th anniversary and building on the success of the first two Bananagrams Challenges, registrations are now open for the 2017 primary schools tournament based on the anagram game. The free-to-enter Challenge is open to children aged 7-11 years old. Through a simple process of elimination, each school aims to finds its champion, who then competes with other children from around the UK in a number of online games, all of which are built around Key Stage 2 spelling lists. The battle of words is set to culminate with 12 children earning a place at the Live Grand Final in London, in April 2017. At the close of a day of heats, one individual will be crowned Top Banana 2017 and land their school a £1,000 cash prize. Rena Nathanson, CEO of Bananagrams, commented: “With over The company teamed up with 25,000 children from 750 schools from around the UK entering our Hamleys in Regent Street to 2016 Bananagrams Challenge, we’ve been overwhelmed by the level host an exclusive takeover of interest in the game, the Challenge and most importantly words. to celebrate the launch of Now in our third year, I believe we’ve got the perfect formula for getting Greedy Granny. the game into the hands of thousands of children and their teachers, On Saturday 3rd encouraging fun with words and engaging new fans year on year. We September, Tomy also launched The Bananagrams Challenge in the US in 2016, which transformed the third floor was met with resounding success, attracting more than 10,000 pupils of Hamleys’ flagship store in from across New England. Expanding the challenge internationally is Regent Street, London, for a also part of our growth plan.” Greedy Granny takeover. The launch of Greedy Granny was also supported by traditional reviews and promotions. The game featured in a heavyweight marketing campaign that included TV (250+ TVRs), cinema advertising (1.5 million impressions), online video and social media. Emma Fryer, head of UK marketing, said: “We’ve had a strong start to the year with games, and are up 30% from 2015, moving up two places to the third biggest children’s games manufacturer. We expect Greedy Granny to strengthen our reputation and growth even further.”

Tomy holds Greedy Granny takeover at Hamleys

Toy World 18

Marketing World

Lego City teams up with Andres Ruzo

The world renowned volcanologist is working with Lego on its new Volcano Explorers campaign. In a collaboration between Lego City and National Geographic Kids Magazine, Andres is helping to bring to life the latest Lego City subtheme through an integrated communications campaign. The campaign saw its official launch on 29th September, where Andres attended a media launch at The Geological Society of London. Following this, National Geographic Kids will support the partnership with an editorial execution in its Forces of Nature issue which includes the opportunity to win the new Lego City Volcano Explorers collection. In addition, Lego City is also working with the British Geological Survey in a public engagement programme to include volcanology videos, a schools geology competition and inclusion at regional Dynamic Earth events, plus social media targeting. James Keen, brand manager for Lego City UK, commented: “We feel honoured to be working with Andres on our new Volcano Explorers campaign. The range has been designed to engage children through play and imagination, and we think that Andres’ involvement is a huge inspiration for both children and their parents. We have a long-standing relationship with National Geographic Kids Magazine, and once again their enlightening interpretation of our exploration themes is contributing to the emphasis on the realistic elements that the City brand encapsulates”.

Brainstorm launches marketing activity for Stikbot range including new TV ad The success of StikBots in the UK since its launch in January has been driven by a comprehensive marketing campaign implemented by exclusive UK and Ireland distributor, Brainstorm. September has seen a fresh burst of TV advertising across the UK and Ireland with the new ad, which features the Stickbot Zanimation Studio. The TV campaign comes off the back of a successful YouTube marketing campaign implemented throughout the summer by Brainstorm and Zing Toys, the creators of StikBots. PR coverage has been planned throughout Q4 and began on 24th September when the range appeared on CITV’s Scrambled programme in its popular feature, The Fridge. Brainstorm also exhibited at BlogOn on 25th September, showcasing the whole range to some of the most popular parenting bloggers in the UK.

Marvin’s Magic takes over Hamleys display windows

Over 30 years ago, Marvin’s Magic launched its first magic department within Hamleys’ London store, and has ensured that the magic tradition at Hamleys has flourished. Its magic sets combine the rich heritage of magic with cutting edge technology, and are attracting Regent Street audiences with its window display. Marvin Berglas, award-winning magician and creator of Marvin’s Magic, said: “We can’t give away any secrets, but our captivating window display at Hamleys will certainly give passersby a real treat, and if they’re lucky, they may even see me lose my head.” The window displays feature holographic gloved hands performing magic. The display will be in the window of Hamleys on Regent Street until the end of October.

Midco Toys celebrates 14th anniversary

The independent retailer celebrated its anniversary on Saturday 17th September with character appearances and more. Toy World spoke to David Middleton, owner of Midco Toys, to find out how he celebrated the anniversary in-store, and to uncover some of his thoughts looking back through the years in the toy trade. What is your favourite memory from the last 14 years? What did you do to celebrate your 14th anniversary in-store? I have so many great memories, the business is my life. Winning the best I laid in bed and cried because I’m now 14 years older than when I first opened independent retailer award a few years ago was pretty awesome, as well as my little shop in Burton, but we had lots of cracking stuff going off in-store. filling my old little shop in Burton with Star Wars Revenge of the Sith product; For starters, it’s jam-packed as we’ve been stocking up for Christmas, so there when it was delivered it filled the shop and went out on the street, and we had was loads of new cool stuff for everyone to look at. We also had Toby Toymaster to close. Toymaster shows are always memorable, and the general people that make an appearance. you meet when you run a shop stay etched in your mind forever. I’ve made a lot Freya Rabbit of Sylvanian Families fame came back, and we had a Sylvanian of friends over the years – the toy trade is a great place to be. Colouring competition and goodie bags to give away, as well as a car and caravan set to be won. Flair also sent Shopkins our way; Lippy Lips and Strawberry Kiss were both here giving away Shopkins blind bags, and there were also give-away Grossery Gang blind bags. We also had an appearance from Darth Vader and a legion of Stormtroopers, as well as an appearance from everyone’s favourite Bounty Hunter, Boba Fett. Were there any promotions? The shop is always full of awesome promotions and special offers, but on the day we offered 10% off everything in store.

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The Puppet Company Ltd. The

Pup Co pet mp any Ltd ÂŽ .

We are a UK based Design & Wholesale company supplying over 1000 high quality puppets and soft toys of all shapes and sizes! Have a puppet - Have fun!

www.thepuppetcompany.com Tel: +44 (0) 1462 446040

Toy World.indd 5

9/12/2016 10:48:05 AM

Licensing World Former Nickelodeon executive launches Larkshead Media

Tim Patterson, former VP director of programming at Nickelodeon UK, is joined by Clare Piggott and Rob Doherty in the launch of Larkshead Media, a new end-to-end media service company focused on children’s programming, with the specific aims of programme development, programme planning and brand strategy, investment, licensing, merchandising and international distribution. Larkshead Media already has a number of kids IP projects in the pipeline, including Q Pootle 5 (CBeebies) with Snapper Productions and new animation Planet Wrong for Aubergine Films & Melwood Pictures. Commenting on the launch, CEO Tim said: “Larkshead Media has been formed to deliver a first-class, go-to full service agency for children’s programming. It’s exciting to have so many great projects already in the pipeline.” As part of the launch, Clare Piggott has been appointed as director of licensing and merchandising, and Rob Doherty as director of programming and distribution.

Everything’s Rosie gets out and about

Rosie and Raggles have had a busy summer meeting their young fans. In June, they attended West End Live in Trafalgar Square, London which sees a footfall of over 600,000 people across the weekend. The Rosie marquee was packed full of fun activities including balloons, face painting, colouring-in, competitions and giveaways. Rosie and Raggles also put on a special dance performance which was streamed live across video screens to Leicester Square. The event was a runaway success for the fifth year in a row. In August, Alton Towers Resort in Staffordshire held a week of meet and greets in conjunction with CBeebies Land. Fans took part in daily competitions where Rosie prize bundles were up for grabs. In addition to this, on Sunday 20th November Rosie and Raggles will be heading to Regent Street to take part in the Hamleys Christmas Parade. With over one million people expected to attend, the event will see a stage show and meet and greets as Rosie and Raggles share the spotlight with some of the best loved toy brands in the CBeebies Cluster Zone.

Magic Light Pictures announces new animation for BBC One An animated adaptation of Julia Donaldson and Axel Scheffler’s The Highway Rat is set to premiere on Christmas Day 2017. Published in 2011 by Alison Green Books, The Highway Rat is a favourite among the Donaldson/ Scheffler portfolio. The animated half-hour special will be produced by Michael Rose and Martin Pope of Magic Light Pictures and directed by Jeroen Jaspaert, director of Stick Man. Animation services will again be provided by Triggerfish Animation in Cape Town. The Highway Rat marks the fifth adaptation by Magic Light Pictures of a Donaldson/Scheffler children’s book. The most recent, Stick Man, premiered on BBC One last Christmas achieving ratings of 9.3 million viewers, with an overall 41% audience share, making it the fourth highest rated programme of the day.

Gemma International to partner with Pokémon

The global phenomenon of Pokémon was first launched in Japan in 1996 as a video game for Nintendo’s Game Boy family system. Lindesay RuddClarke, founder of Gemma International, remembers the company’s success with the brand the first time around, and in 2001, Gemma celebrated the milestone of selling one million Pokémon greeting cards. Now the company will be launching a new range of cards, adding Pokémon to its expanding portfolio of licensed brands. Tim Rudd-Clarke, licensing director at Gemma, commented: “Pokémon was huge the first time round, and we are so pleased to be given a second bite of the apple. With more characters, more games and, most importantly, the addition of handheld gaming and interactivity, combined with a massive social media following, we are expecting big things. As leaders and innovators of the licensed greetings world, we’ve enjoyed recent success with a number of digital brands, and have no doubt that Pokémon will follow suit.”

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Company Profile DKL

A year of change for Toy World spoke to DKL’s sales and marketing director David Allan about the company’s growing portfolio, which now includes the fashion angels range. TW: How have you found 2016 so far? DA: 2016 has been a fantastic year for DKL, with sales up over 25% on last year. The company now offers over 200 products from nine distinctive brands. Our market-leading Hama range has enjoyed great success throughout 2016, with sales up 30% since last year. Some really exciting new introductions have played a big part in that growth, including the new Striped beads and Hama Small World. Social media has also played a key role, with fans posting their designs to the Hama Facebook page on a daily basis.

TW: How has Scentco performed this year? DA: We’ve been absolutely delighted with the reaction to Scentco since we first took the range on three years ago. In 2016 we’ve opened up a number of new accounts and retail channels, and we’ve also attracted many new consumers. Globally, over one million Smencils alone have been sold this year. The range is constantly evolving with new segments such as soft toys, key rings and pencil cases. Licensed Scentco items such as Finding Dory, Disney Princess and Tsum Tsum have proved popular and we’re about to launch several new properties including Spiderman and Marvel Avengers, with more coming on stream later. Promotion has been key to the sales increase, and we’ve utilised some innovative new communication channels. For example, we recently collaborated with the Savoy cinema chain to promote the new Finding Dory line, with fantastic feedback from the cinema and

customers.

TW: Can you tell us how your other brands have fared this year? DA: Breyer is a trusted brand which offers retailers a wide choice of model horses and accessories. Whenever a new model appears, the phone always rings: Valegro, the most successful Olympic horse ever, sold out as soon as we had stock. Breyer takes the company into a range of retail channels such as the equestrian, collectibles and toy markets. In-store promotions, fun days and events have all helped to boost sales. SmartLab joined the DKL portfolio in 2015 and it’s performed really well for us. The £10 price point is absolutely key to its popularity. Last Christmas the Squish Range – featuring the Human Body, TRex, Brain and Zombie – sold out really quickly, so this year we are prepared with a good level of stock. We have also added a selection of science products to the range, including the amazing Demolition Lab, Crash Test Dummy and Smartfone Science. Seeing the product in action makes all the difference, so we have posted videos on YouTube which show all the features. They have received so many views that we are now linking these to retailers. The growing popularity of STEM products has also lead to DKL introducing six new mid-year products to the SmartLab line, all at competitive price points. Scratch is a truly diverse range which crosses many sectors. Magnetic Darts has been the first big success with over 70 FSDU stands placed and repeat orders already coming through. The Retro range has also proved popular, while the designs and price points of Tin Telescopes, Kaleidoscopes, Pin Ball and Spinning Tops make them perfect pick-up lines. The Scratch Wood range also features a selection of great designs in really modern packaging - it brings wood totally up to date. Playmais has made many a number of key changes to the range, including modernizing the packaging, unveiling great support videos and, most importantly, introducing new look products backed by in-store support. The new Mosaic range is selling particularly well. The FSDU featuring key items really shows the product at its best, and we also offer in-store demonstrations to our customers.

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David Allan sales and marketing director A fabulous new brand has also been recently added to DKL’s collection. Fashion Angels launched in September with a “Teaser” Fashion Angels range featuring new products and great price points. Look out for New Znapeez, Tapeffetti, Portfolios and Emoji Sets. I firmly believe that Fashion Angels will become a best-selling brand for DKL in the long-term. The main launch of the range will be at the London Olympia Toy Fair, and I can’t wait to show retailers the full, extended range for 2017.

TW: Apart from the product ranges, what other attributes are key to DKL’s enduring success? DA: Customer service and communication are close to our hearts; supporting our customers is a key priority. We have recently appointed two new sales representatives, who have successfully developed relationships with existing and new customers. We have also extended our in-house sales and customer service team. Marketing is vitally important: we have invested in larger campaigns, a new website, social media and instore activity. In addition, trade shows such as London Toy Fair, Spring Fair and independent toy shows are important opportunities to showcase our ranges, introduce new products and meet new and existing customers.

2017A-TG017

CMY

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Feature

Toy Fair 2017

Flourishing in the Greenhouse Toy Fair’s Greenhouse Area is an exhibition space specifically designed for newer or smaller companies with something fresh and exciting to offer the industry. Clarabel Jones spoke to some of the area’s past and present exhibitors to find out how the Greenhouse Area has aided them in successfully launching their products into the marketplace.

hose who have wandered around the UK’s largest toy fair will recognise the Greenhouse Area from its friendly, vibrant atmosphere and the snippets of animated conversation that bounce from aisle to aisle. Often used as a launchpad for entrepreneurs making their debut in the toy trade, many companies exhibiting at Toy Fair for the first time use this space as a way of introducing themselves and their products to all the relevant retailers. It is where Toy World first appeared at Toy Fair in 2012. So impressed were we with the atmosphere, footfall and position at the very heart of Olympia, that we have maintained it as our Toy Fair home ever since, along with several other established companies who feel the same way. Toy World spoke to Majen Immink, Toy Fair’s head of sales and operations, to find out why the Greenhouse Area is such a valuable asset to the show. “The Greenhouse Area will celebrate its 14th year in 2017, and has become an ever expanding part of the show,” she began. “For exhibitors, it provides an invaluable opportunity for entrepreneurs with one or two products to get face-to-face with all the key buyers. For retailers, it’s an opportunity to discover the next big craze or trend in the industry before anyone else, and a chance to get ahead of the curve, which in today’s market is an unprecedented opportunity. Year on year, the feedback we receive from visitors is that

the area is one of their favourite go-to spots to identify new talent, new trends and stand-out products. It’s even so successful that some exhibitors, with established products and brands that started in the Greenhouse, return to the same spot year after year.” For 2017, Toy Fair’s Greenhouse Area is already sold out, and has more exhibitors than ever before. One company which enjoyed a hugely positive reception from the exhibition space is Morning Family, a startup company which first exhibited at the show in 2016. “As this was the first time we had attended Toy Fair, the Greenhouse Area was the best place to start,” Juliette Santos, the company’s UK and Germany sales manager, told Toy World. “Not only did it give us a feel for what a major UK toy fair is like, but the way we were welcomed by other exhibitors, the press and visitors was warm and very friendly. They understood that we were new in the game, and were helpful, kind and gave us valuable tips for the next time.” Having recently confirmed their stand at next year’s show in the main area, it’s clear that the Greenhouse Area successfully served its purpose for Morning Family, giving them the confidence and resources to build their presence at next year’s event. Despite moving onto another exhibition area, the team emphasised how much they enjoyed showcasing their products there, recommending it to other young companies like themselves. “One of the best things about the area was that we were close to our friends,” Juliette added. “It was fantastic to only be a stone’s throw away from the likes of Accentuate, Big Potato

Toy World 26

and the others like us who are trying to breathe new life into the games world: young and dynamic teams with fresh ideas to get everyday people around a table to play together once more.” Another Greenhouse exhibitor from 2016 that will also be returning to Toy Fair, but to the main floor, is Eduk8 Worldwide. Christine Lawson, the company’s managing director, agreed that the Greenhouse Area is ideal for Toy Fair first-timers who want to share their experiences with other small companies. “The Greenhouse Area was a good introduction to Toy Fair, and gave us an idea of what to expect for future years,” she explained. “Footfall was reasonably good and overall it was a reasonably priced exhibition space which gave us a good opportunity to chat with fellow exhibitors.” Another established company which has stayed loyal to the Greenhouse Area for several years now is Kidicraft, having always reported a positive reaction from the exhibition space. “Our experience of the Greenhouse Area has always been excellent,” Richard Greaves, the company’s business development manager, told Toy World. “All the new businesses are placed together, and are sought out by retailers who are looking for something potentially different. This also means representatives of these companies have the opportunity to compare experiences. The area is centrally placed in the main hall at Olympia, so it’s very easy to find, and another key benefit is that the stands are all ‘shell scheme’, so there are very few additional display and building costs.”

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Fresh

FRESH THIS MONTH:

Each month Fresh sets out to find the latest products that will have toy retailers reaching for the phone. In October we have new releases from: Anki, Creative Toys, Marvins Magic, Re:creation, Skip Hop and Vivid.

Genie-us ideas

Vivid’s new Genie Girls range is poised to be at the top of girls’ wish lists for 2017. Genie Girls is the latest launch from Vivid, set to hit the girls’ collectible market in 2017. Vivid’s major new in-house development, hitting stores in January, brings together collectability, fantasy, imagination and the power of making a wish. Genie Girls is set to be Vivid’s biggest ever toy launch, captivating girls with the product range and marketing plan. Genie Girls follows the story of a collection of Genie characters who, after being set free from their bottles, are ready to grant wishes from whomever is lucky enough to collect one. There are over 100 Genie Girl figures to collect in Series 1, each with a magical surprise. Every Genie Girl has a colour change secret; children can rub their finger over the right spot and make a wish to unleash the Genie’s power and see their colours change. With classic, rare neon and rare glitter Genies to collect, girls can search for their favourite characters. The product range delivers key spring/summer price points, combining collectible SKUs and playsets. The Genie in a Bottle collection includes two figures, collector file and a stackable bottle container in three different colourways. The five

and 10 figure packs give contain rare figures, and the Glo Lantern and Wish Book are ideal places to play and display the Genies. The Glo Lantern comes with a special light to give the Genies a glow, and the Wish Book also includes an exclusive gold bottle, gold Genie and sounds. Completing the range is the Wish Granter. Children can store the Genies in the orb, give it a spin and hear magical Genie sounds. Genie Girls will be supported by Vivid’s biggest ever marketing campaign, with a focus on TV advertising, YouTube campaigns and a full-scale sampling programme. All products within the range will be supported by an enchanting TV campaign, targeting over 2,000 spring TVRs across two creatives. A dedicated Genie Girls YouTube channel, featuring a series of playisodes and unboxing reviews, will be accompanied by a number of videos showcasing the brand and the product, working with some of the most-high profile influencers, building brand awareness and engagement amongst millions of viewers. Alongside TV and online activity, Vivid will be launching a sampling programme delivering hundreds of thousands of Genie Girl blind bags through both retail and consumer focused channels.

Toy World 28

Anki Overdrive Supertrucks

Anki Freewheel and X52, the new battle rigs, supersize the racing experience with a frame that is nearly triple the size of other Anki Overdrive Supercars. Beyond their size, Supertrucks will also introduce new weapons and game modes that will put players’ skills to the test. Freewheel and X52 will be available in the UK from 3rd October. The Supertrucks were created by Hollywood car designer, Harald Belker, whose futuristic vehicle design has been seen in films such as Minority Report and Total Recall. Each Supertruck comes with new weapon options including X52’s exclusive Pulse Ram, which will blast opponents off the track, and Freewheel’s Gravity Trap that will disable opponents’ Supercars, causing them to lose all control. Aside from commanding Supertrucks in any of Anki Overdrive’s open-play game modes, these vehicles come armed with their own exclusive game called Takeover. Players start each match in their chosen Supercars. Anyone that can break through a Supertruck’s defences will take control of the vehicle to wreak havoc on their opponents until another player disables them and takes command of the big rig.

Razor Crazy Cart Shift

Re:creation The latest member of the Razor Crazy Cart family has arrived. Building on the media excitement created by Crazy Cart, the Crazy Cart Shift has been designed to give slightly younger riders a drifting experience without the need of the trademark drift bar. Crazy Cart Shift can reach speeds of up to 8mph, and has a run time of up to 40 minutes on a single charge.

Super Hero Magic Set Marvin’s Magic Marvin’s Magic has created a Super Hero Magic Set which will appeal to anyone who has always dreamed of becoming a super hero. Consumers can master magical powers such as Super Strength, X-ray Vision, Levitation, Invisibility, Super Light Powers, Quick Change and much more. The set has just launched at Argos, and there are TV ads planned for later this year.

SoccerStarz

Creative Toys Company SoccerStarz are official mini football figures based on players from top teams from the Premier League and European league clubs. The SoccerStarz Elite fifth anniversary foilbag assortment and single figure blister pack range launched in September. Out now are new waves of the SoccerStarz single figure blister packs, including top players such as Man City’s Sergio Aguero, Everton’s Romelu Lukaku and new transfer signings such as Man Utd’s Zlatan Ibrahimovic and Chelsea’s Michy Batshuayi. There are hundreds of new SoccerStarz for football fans to collect for this 2017 season. SoccerStarz will be supported with TV advertising, coverage in top children’s and football magazines and product sampling.

Explore & More Baby’s View 3-Stage Activity Centre Skip Hop Designed in collaboration with a paediatrician, The Skip Hop Explore & More Baby’s View 3-Stage Activity Centre supports a whole body approach to play and learning. With toys that can be positioned anywhere, it features a 360 degree rotating seat that turns and stretches for bouncing. The Discovery Window lets babies see their feet while they play. As babies grow, the activity centre converts for easy cruising, ultimately becoming a clean, sturdy table for colouring and playing. With modern design, clean aesthetic and multiple uses, the activity centre is set to be a family favourite.

Viewpoint

David Ripley Groupon

The GO!-LDEN Quarter

Lutz Muller CEO of Klosters Trading Corporation, a provider of competitive insights in the mass retail space in the USA and Europe.

From toy idea to toy shelf – a long and winding road

e are well and truly into the home straight for trading now and as we enter the business end of the trading year, things inevitably start to get exciting in the toy market, with stock deals coming in from all angles on an hourly basis. From what is being offered, it is very easy to form a picture of what levels of commitment suppliers have put behind certain ranges and which retailers are cancelling lines based on limited sales performance. Certain lines that were anticipated to be in short supply will magically materialise very late and become available. For suppliers the net position ends up the same - they just have to work smarter on how the stock is allocated and pushed through the supply chain. This period is possibly the closest that buying teams get to experiencing the high volume trading floor environment in the City. With a majority of retailers’ top toy lists for Christmas now declared, it is much clearer who is backing what and where the chips are placed on the retail roulette wheel. Stock allocations are almost inevitable on the few key products that have consistently appeared on multiple top 10 lists, such as the Fisher Price Code-a-

pillar, Little Live Pets Snuggles and the Selfie Mic. Let’s hope there is still plenty of other core range toy stock to go around, despite the challenges both the shipping industry and the volatility in the foreign exchange markets represent. I will be listening with interest to the presentations at the forthcoming BLE show, with a particular focus on how The Pokémon Company have scaled their operation in a matter of weeks and the strategy behind how they plan to harness the hype of Pokémon Go to create a long term program for the licence second time around. I will also be interested to hear insight from various licensees on how Star Wars has performed this time around – I have had a few conversations with licensees who are not taking the licence forward into 2017, which based on how the new movie releases are phased appears to be an interesting move but I am sure these companies have done the commercial ‘math’ prior to making that decision. I am not for a minute suggesting that Star Wars has once again become over-licensed (for a third time) but just 12 short months after the product hit shelves for Episode 7, there appears to be plenty of excess stock available. See you all at BLE!

Is it safe for small children – small parts, cords and loops, magnets, sharp corners, chemicals, electrical issues etc.? • Is it suitable for a small child – size, weight, noise level? • Develop brand name alternatives. • Is it applicable to brand, licence or product line currently active by the company? • Decide whether to proceed or abort. This phase should not take longer than 3 months but could in extreme cases take as long as 12 months.

Most new toys that hit the shelves of the key retailers are invented in-house by toy company employees. Many are also brought to them by inventors who hope that the toy company will adopt the idea and pay them a royalty fee for it. In either case, the clock starts ticking from the moment the management decides that an idea is worth pursuing. Assuming that this moment occurs on January 1, 2017, and that it involves a preschool toy, to be sold at mass retail worldwide by a large U.S. toy manufacturer, then we are looking at July or August 2019 when the first product reaches retailers in time for their autumn range. In other words, the total development process should take less than three years.

In the event that the recommendation is to proceed, the second phase – that of commercial assessment – begins: • What is the competitive landscape – products, pricing, licences, in-store activity, media support? • What is the estimated cost of goods sold? • What is the resulting likely wholesale price level and is the toy competitively priced? • What is the resulting gross margin? • What are the low and high sales estimates in the U.S. and international markets for years one, two and three? • What are the estimated promotional costs for the same time frame? • What is the estimated profit and loss statement for the product in the same time frame? • Can the product be developed into a product line? • Decide whether to proceed or abort. This phase should take no longer than six months.

hen the consumer picks up a toy from a shelf at Wal-Mart early in December, little do they realize that what they hold in their hands is the end product of a three-year journey, during which the best minds in the industry agonize over every minute detail; the colour of a bow, the size of a wheel, the shape of the package. The first statistic to keep in mind is that half of the toys now on the shelf did not exist a year ago. The second statistic is that more than half of all toy sales in a year are made in the eighty days before Christmas. Both statistics tell you how important it is that the manufacturers and retailers get things right.

From this point onwards we are looking at three development phases. The first phase is the assessment of the toy: • Is it sufficiently different to what is already in the company’s product line? • Does it have a consumer benefit not provided by competitive products? • Is there a patent conflict?

Toy World 30

•

In the event that the recommendation is to proceed, and once senior management has given the green light, the third phase – that of product development – begins, involving the various company functions (legal, manufacturing, sales management.) This phase should take no longer than six months. • File patent application in key jurisdictions • File trademark application in key jurisdictions • Apply for EC examination certificate • Design and develop tooling

• Develop packaging designs • Develop mock-ups and prototypes • Develop manufacturing programme • Test manufacturing programme • Develop advertising and promotional programme • Present entire package to senior management. • Proceed or change (go back to drawing board). We are now at April 1, 2018. Assuming that senior management has given the green light, the sales executives responsible for liaison with the mass retailers will be briefed on the entire package. They in turn begin setting up appointments with the senior buyers at the retailers’ headquarter locations in the U.S. and Europe. These first exploratory meetings are basically designed to explain to these buyers what the company’s rationale and expectations for the product are. The buyers in turn will express their views and suggest changes – be that in pricing, product attributes, or product execution. These initial exploratory meetings are generally only available to the largest toy manufacturers. Follow-up meetings to refine product attributes and to showcase the product through the various phases of development take place at regular intervals until the final presentation takes place at the New York Toy Fair early the following year. This programme is reserved for the major manufacturers; other companies have to wait their turn at the scheduled toy fairs. First up is the Dallas Fall Toy Preview in late September which is designed to showcase new products scheduled for shipment next autumn. These previews are either held privately at the manufacturer’s showrooms or at the Dallas show. The DFTP show is open to all manufacturers who have registered and obtained space, but the majority of the companies exhibiting are U.S.based, with a few large European manufacturers also attending. The products shown will mostly be in mock-up format and provide retail price point ranges. The second event is the Hong Kong Toys and Games Fair held during the second week of January. The exhibitors there are virtually exclusively Chinese manufacturers, many U.S. manufacturers give it a miss, although companies such as Hasbro and Mattel fly in national buyers from all major markets to show them the product changes developed since their last meeting. As a rule, the visiting buyers, particularly those from the larger retailers, typically look for private label products from Chinese manufacturers who have no U.S. presence. The third event is the Spielwarenmesse in Nuremberg, Germany, held during the first week of February. This is the most international of toy fairs in that has more than 2,800 exhibitors from over 60 countries, including 820 exhibitors not attending any other fair; it also attracts 70,000 visitors from 120 countries including 20,000 visitors who only go to Spielwarenmesse. All major U.S. toy manufacturers exhibit there and their products are finalized, including packaging. For U.S. manufacturers, this is the single best opportunity to broaden distribution outside the U.S., be that in Europe or elsewhere. European manufacturers also see Nuremberg as a good opportunity to get to know the leading U.S. retailers. The fourth event is the New York Toy Fair which takes place in the third week of February. For the large U.S. toy companies this one is important for three reasons. One is that it gives them a last chance of showing the final product to the major buyers.

The clock starts ticking from the moment the management decides that an idea is worth pursuing

The second is to showcase their products to those retailers who have not been to either Hong Kong or Nuremberg. The third is that it is a media event covered by all major networks and represents a unique PR opportunity. While all this has been going on, the large U.S. toy manufacturers have continued a dialogue with the buyers and have developed their offering to include as many of the buyers’ suggestions as possible. This sometimes is difficult, since these suggestions are often in conflict with each other. These negotiations will eventually lead to compromises that totally satisfy no one, but do not totally turn off the major players either. Following these four fairs comes the hard part. The buyers have to begin prioritizing what they have seen, drill down further into product attributes and pricing for those products that have made the cut so far, and finally put together a fourth quarter assortment and planogram for their various store footprints. This is ideally complete by the end of March and the proposals go to the divisionals, who have the final say. Once this is all in place, between late April and early May, the buyers draw up a tentative schedule of purchase orders and communicate this to the toy manufacturer. In this context it is important to understand that the sum total of these POs is usually less than what the buyers expect to sell and what the manufacturers are expected to ship. Typically, the toy manufacturer is tasked to be ready to ship up to 25% more than the purchase orders schedule indicates. The importance of this last mile of the journey is best demonstrated by the chart below.

Worldwide Toy Seasonality

Source: Klosters Retailer Panel The typical toy manufacturer ships nearly three-quarters of its yearly output in the 100 days between September 1 and December 10. For the retailer, the fourth quarter represents more than half of his yearly toy sales. If either makes a mistake, the consequences are horrendous. That is why it takes nearly three years and countless sleepless hours by the best minds in the business to get it right.

Toy World 31

NPD Insight What is licensing to toys? Ahead of this month’s BLE event, NPD’s Melissa Symonds assesses the role that licensed toys play in the overall toy market and which properties have been stand-out performers so far in 2016

ust ahead of the annual Brand Licensing Europe show at Kensington Olympia, it’s unsurprising that The NPD Group has received a raft of questions regarding licensing performance in toys. How big is licensing in toys? What’s growing? What to look out for? While traditionally licensed toys account for around a quarter of all toy sales, an increasing amount of toy manufacturers are creating their own properties, with related character content which doesn’t fall under the traditional definition of licensing. Perhaps we should be looking at a wider entertainment view of the market… The NPD Group is now able to analyse the type of entertainment related properties in the market, capturing sales within segments such as Movies, TV/ DVD/Digital, Video Games and Sports. The combined sales of Movies, TV/DVD/Digital and Video Games account for 36% of all UK toy value sales year-to-date August 2016. TV/DVD/Digital is the largest with 20% of sales, ahead of Movies with 15% and Video Games with 2%. Sports properties account for an additional 2% of sales which leaves nearly £2 in every £5 spent on toys having an event, show or content outside of the toy itself. These areas are growing fast, up +10% in value YTD – over four points faster than total toy sales. Properties with major movies released in the last twelve months have had a big jump in toy sales, as you would expect. Star Wars has added over £31m to the market YTD August 2016, while Captain America and Batman V Superman added over £4m each, and more recently Finding Dory sold over £2m in August. With a few exceptions, these film properties have toy

sales that peak over cinema release date and a second peak in tandem to the DVD release. Star Wars is one property which bucks this particular trend; up to July, Star Wars sales grew by +150% each month, while the August growth slowed to a mere +85%. It may be a challenge to anniversary the Force Friday event in September, but Star Wars is still on course this year to become the biggest toy licence we’ve ever seen. With on-demand streaming and multi-channel access, TV and DVD properties are less date-reliant and can build up followers over a longer time period. New Preschool properties such as Blaze and the Monster Machines and Teletubbies have enjoyed strong toy sales; Blaze has performed particularly well in the Preschool Vehicles category, where nearly 90% of the brands’ sales have come so far. Meanwhile, Teletubbies sales are very focused on the Plush category – the 8 inch Talking Plush assortment is the best-selling Plush item in the market YTD August. Some older TV licences show that it is possible to combine heritage and new ideas with on-going programming and thereby continue to gain toy sales. Examples include Power Rangers, which has grown +37% and WWE, which is up +12%. Speaking of reviving mature licences with new innovation, Pokémon toy sales were already showing strong growth, up over 100%, even before the summer release of the Pokémon Go app. Since the UK release, not only has it becoming increasingly common to see children and adults wandering around local landmarks peering at their phones, but the toys sales of Pokémon have increased to over +300% growth, driving the Digital property growth and adding incremental sales to the Games segment. Games would have grown + 2% in August without Pokémon – with Pokémon included,

Melissa Symonds

Director UK Toys, EuroToys the category is up +15%. Another area of growth is properties owned by manufacturers who develop their content – either on their own or with partnered production companies through traditional TV programing, direct to DVD movies or online stories. Paw Patrol from Spin Master has been a huge success over the last two years and is now a top ten property across the total toy market: 70% of Paw Patrol toy sales are through Spin Master, with the remaining 30% coming from other licensees. My Little Pony and Barbie continue to develop characters and stories to support new ranges and increasingly to develop these franchises outside of toys. NPD UK Licence Tracker shows that that for children aged 0-14 years, toys only accounts for 40% of total licensed property sales, meaning that any toy that has the potential to turn into a franchise could more than double its toy value sales across the wider licensed market of Clothing, Publishing, School Equipment etc. Despite the high level of competition, toy properties with content have become increasingly important to the UK toy market and to the wider licensing market. Trying to forecast what the next big property will be is a challenge that the whole industry wishes it had an easy answer to. See you at BLE.

Entertainment Type Performance across total UK Toys ranked by value - YTD July 2016 vs. 15

Top 10 fastest growing subclasses across total toys ranked by value gained - YTD August 2016 vs. 15

TV/DVD/digital properties account for 36% of the market growth YTD driven by success of Paw Patrol, Shopkins and Pokemon – all doubling of more sales YTD

Subclass Playset Dolls & Collectibles Standard Building Sets

Unbranded

Non-Strat Trade Cards/Collectible Stickers

Brand

PS Vehicles

TV/DVD/Digital

Playset Doll Accessories

Movie

Action Figure Collectibles Reusable Compounds

Other Property Type

PS Figure/Playsets & Acc

Sports

Blasters/Shooters & Accessories

Video Digital Games

Action Figure Plyst&Acc

Music

12 400

Sales Gained £MM The NPD Group, Inc. | Proprietary and confidential

Source: NPD EPoS Retail Tracking

300

200

100

Value Sales £MM 1

The NPD Group, Inc. | Proprietary and confidential

Toy World 32

-20

-10

Sales Gained/Loss £MM Source: NPD EPoS Retail Tracking

There’s No Other City Like New York and No Other Show Like Toy Fair!

Property Progression: Total Property (Brand + Licence)

Jul 2016 Rank

Aug 2016 Rank

The Grossery Gang

#154

#57

Following the success of Shopkins collectibles, Flair GP’s recent launch of The Grossery Gang has jumped up 97 places in the top property rankings, just outside the Top 50 at #57, proving that collectible ranges for boys are about more than football stickers. For the month of August, The Grossery Gang was the #2 property in Action Figures Collectible subclass with £1 in every £5 spent on the category with the Surprise Pack blind bag the number two item. With Action Figures Collectibles up over +52% in value YTD August 2016, the Grossery Gang could help boost that growth in the final quarter of the year.

Top 10 fastest growing subclasses Collectible ranges have always been a key element of the UK toy market and 2016 looks set to be another big year for them with the three main collectible subclasses all amongst the fastest growing YTD: Playset Dolls & Collectibles, Non-Strategic Trading Cards and Collectible Stickers and Action Figure Collectibles. These three subclasses contribute a quarter of the total UK toy market growth with top selling properties like Shopkins from Flair and Mash’em/Fash’ems from Character Options continually performing well this year. Other properties like the World Cup Stickers take advantage of a small window of time to make an impact on sales. There have also been many new launches with Tsum Tsum, Num Noms and Star Monsters contributing to growth as well.

The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers and drive profitable growth. Sectors covered include automotive, beauty, entertainment, fashion, food/food service, home, office supplies, sports, technology, toys, video games, and wireless. To monitor what’s happening in the ever-changing toy market, NPD collects point-of-sale information from all major toy retailers. This information, combined with our analysts’ industry perspectives, delivers a comprehensive view of what’s selling and where. We also field over 12m consumer surveys annually to help industry leaders understand why consumers shop where they shop and why they buy what they buy. For more information visit www.npd. com. Follow NPD on Twitter @npdgroup

•More than 1,000 exhibitors •150,000+ products including 7,000 world debuts •4 days, 1 location – in the heart of New York City

Saturday-Tuesday, February 18–21, 2017 www.toyfairny.com

Feature

Tobar

Out of the Bluw

The Tobar Group is a rarity in the toy market, being a supplier through its trade arm Tobar, whilst also offering a retail channel with its Hawkin’s Bazaar chain of stores. Clarabel Jones spoke to chief executive David Mordecai to uncover how the company creates a differentiation between the Tobar brand and its retail arm, Hawkin’s Bazaar.

he Tobar Group went into administration in November 2011, and subsequently went through a management buyout backed by Merino Private Equity in December 2015. Now, the company is in the midst of a strategic change of direction. David Mordecai, who has been with the company for four and a half years, admits that one of the greatest challenges Hawkin’s Bazaar had faced preadministration lay in its ability to build trust amongst its customers. “Back in 2011, in effect the same products were being sold through Tobar and Hawkin’s,” he explained. “This means that when we had 120 stores, which is what we had prior to administration, it was much harder for our customers to trust us, particularly Toymaster members. This was a huge issue for us, so a key focus for us now is making sure we create two separate brands, with only a slight overlap.” Pre-administration, 100% of Hawkin’s Bazaar’s products would come from Tobar, but now that percentage is down to 25%, and is continuing to fall. “We’re trying to put completely different products into Hawkin’s, and to achieve this we decided to change

ourselves from a toy shop to a gift and gadget shop, looking for more branded items and gadgetry items in order to attract a slightly different audience,” David continued. “Now we also sell a lot of products which have a licence attached to it, such as Star Wars, and other movie-related licences. Our focus on gifts and gadgets has seen our L4Ls increase by over 11% in the last year.” On the Tobar side of the business, after putting a professional sales team in place last year, the company has revealed its plan to move towards selling more high-priced and licensed products, also adding in new distribution lines such as Zuru and Shilling which have brought in hit licences such as Finding Dory, and Maisto and Bburago who have the worldwide Ferrari licence. “Tobar used to consist of a range of products which were all sourced out in China and brought over to the UK, where we put them in our own packaging,” David said. “We still do that; that is the cornerstone of the company, and always will be. Now however, we are working more with our factories in the Far East to develop exclusive product and to apply our sourcing of these products to licences. By also adding in new distribution lines, we’ve got some brands to showcase alongside our own products, so it’s much easier to

Toy World 34

have conversations with big retailers and open doors. It’s also about building those relationships with our existing customers, and trying to do more with them.” In addition to this, the company’s recent acquisition of Bluw’s tooling is another step in the right direction. After striking a deal to buy the tooling and the IP for everything the company has produced, Tobar has already started to promote the new products at various toy fairs. “Having built Tobar to where it is now, and having our own products in distribution, one of the next stages for us was to do more development of our own products,” David explained. “This was always going to be a slow process, as we’re moving into an arena where we don’t have the in-house expertise. Bluw’s products fits perfectly into the toy/gift arena, which we’re trying to get into.” With the deal, Tobar took on Bluw’s head of design and another staff member based out in Hong Kong, who liaised with all the factories. “We suddenly went from having no expertise to having people who could do the job and who knew what was going on, plus we had all this new tooling,” he added. The company started to promote new ranges at Autumn Fair last month, and has plans to do a lot more next year, with various shows. “We’re bringing some product back to market, so it will be in our warehouse in October. We’ll be exhibiting at Nuremberg in Germany and Formex in Sweden, and the other big change from all of this is that we’ll have a booth in Hong Kong in January,” he said. “Bluw had customers from all over the world, so that’s another advantage this tooling has given us.” As a result of all these developments, Hawkin’s Bazaar and Tobar have never been stronger as separate entities, and it’s clear to see where the business’ huge turnaround has stemmed from. “Essentially, we’re trying to create two brands with a different product mix,” David concluded. “For this reason, we won’t be featuring any Tobar products in any PR that we’re doing with Hawkin’s, so as to avoid stepping on any retailer’s toes; the idea is to keep them separate.”

Licensing World

elcome to an extended Licensing World section – the largest we’ve ever published - which coincides with this month’s popular Brand Licensing Europe event. Over the next 100 pages, Toy World is delighted to bring you the latest information from the world of licensing – or, at least, all the interesting content which is relevant to the UK and European children’s market.

Whether you’re a licensee or a retailer, there is plenty here to get your teeth into: we’ve pulled together an exhaustive selection of the latest character licensed product ranges being launched into the UK market in the run-up to Christmas and early in the New Year; rounded up some of the licensingrelated news stories which have caught our eye in recent weeks and interviewed a number of key players from the licensing community. Last but certainly not least, there is an

extensive preview of the forthcoming BLE exhibition itself. In addition to covering the key properties which exhibitors will be highlighting at the show, we’ve spoken to a number of licensors about what the show means to them and to gauge their thoughts on what’s happening in the licensing field at the moment. If it’s the hottest developments from the licensing community you’re looking for, look no further. Your essential guide to the kids’ licensing world starts here…

43 90

92 Licensing World 35

Talking Shop Licensed to sell With the kids back at school, the temperature dropping and the leaves starting to fall, Christmas is just around the corner. Jonika Kinchin finds out what licences independent retailers will be supporting in the run up to the all-important seasonal period.

Alison Dries

Owner, The Toy Cupboard, Winchester I like to describe The Toy Cupboard as a traditional toy shop, but I make sure to stock licensed products as well to keep up with the trends and make sure we’ve got the classic licences. We always do well with the old favourites that you would expect to find in any toy shop, including Barbie, Peppa Pig, Fireman Sam, My Little Pony and Lego Star Wars. At Christmas we tend to see an increase in sales of more traditional items such as fancy dress, in particular superheroes and Disney Princesses. People always come in looking for jigsaws and card games for stocking fillers and games that all the family can play. These are often available in popular licences which only adds to their appeal. I’ve found that Lego Star Wars performs exceptionally well at

Christmas, most likely due to the fact that it appeals to all ages. In the run up to the seasonal period we are very selective in the ranges we choose, and try to avoid licensed product that retails over £30. This is because the majors will always cut prices on the predicted top 10 lines and TV advertised toys at this key Christmas time, which only de-values the brand and makes an already small margin non-existent. Every year there are licences that overshadow others, and the biggest surprise for me this year has been Pokémon. Due to it being the 20th anniversary for the brand, we had already decided to run more product but we never envisaged the wide age range of customers that these toys and trading cards would attract. Blaze and the Monster Machines has also been performing really well and only looks set to continue to grow, in both popularity and product.

Toy World 37

As a traditional toy shop in the heart of a traditional town such as Winchester, it is crucial to maintain a healthy balance of licensed and nonlicensed toys. The margins on licensed products are very tight and with both an Argos and Entertainer opposite we need to set ourselves apart and offer something different to the major retailers. Our strength comes from providing customers with a wide choice of toys and games from independent suppliers that the big supermarkets won’t have in stock. Licensing lends itself to a number of categories, but for us it performs best in the pre-school category. However, in terms of volume the pocket money ranges on licensed products such as My Little Pony Fash’ems and Paw Patrol Mash’ems are consistently high. The Lego licensed ranges also sell consistently well.

Amanda Alexander Owner, Giddy Goat Toys, Didsbury This year the licences that have done particularly well with us will come as no surprise, as Paw Patrol, Peppa Pig and different ranges of Lego have come up on top. The Lego Spider Man and Super Hero lines have done particularly well, with the highlights of Paw Patrol being plush, sticker books, and Mash’ems, which has also seen success with the My Little Pony licence. The Peppa Pig plush from Rainbow Designs has sold particularly well, along with the licensed sticker books. I’ve found that licences tend to perform best in the pre-school category of my business. In the run up to Christmas, I predict that Paw Patrol will only keep growing. I think it’s so popular because it gives children a real role-play offering that not all licences do. Each individual character serves a different purpose and has a different personality for children to imitate. I believe it is particularly important for pre-school licences in particular to provide a form of role-play, and it could be for this reason that the Finding Dory product line didn’t do

as well as expected. It was very hyped up but I believe that with it being focused around fish in the ocean, it makes it difficult for children to role-play and imitate the characters. I’m sure Lego will continue to do well with its Super Hero ranges, and I expect Star Wars to see a peak with the new movie coming out. I stock Star Wars ranges such as the action figure sets and the popular Chewbacca Mask, however I can’t really compete with the supermarkets – it just wouldn’t work out with the profit margins so I place greater emphasis on pre-school licences, as that’s what works best for me. I find that licensing tends to perform well within plush, action figures and sticker books, however the majority of my stock is non-licensed, purely due to the fact that my customers’ typical spend is around £14, usually consisting of a card, a toy and

wrapping paper, as the majority come in looking for presents and gifts for their child or younger relative.

Brian Buckby Owner, Blewetts of Hayle Toy Shop, Cornwall This year we’ve seen a variety of licences performing well, with a real mixture from TV, pre-school and movie properties. In the Night Garden, Postman Pat, and Fireman Sam have all sold reasonably well, but Paw Patrol definitely stands out as the top performer. We have also seen success with Num Noms, Little Love Pets, general Finding Dory products - and Twozies, which I really wasn’t expecting but it’s nice to get a pleasant surprise like that once in a while. The classic Thomas & Friends licence is still going strong with new products continually being introduced. We’ve also seen excellent sales from Tsum Tsums: we currently only stock the plastic ones, but they’ve remained popular. In the run up to Christmas, I’m anticipating that Twozies will only get hotter. We definitely didn’t order enough in initially. I expect that Trolls will really pick up with the release of the movie coming at the end of October, which will coincide nicely with the October half term. Paw Patrol is also only going to get bigger. The main category where we see the best performance from licensed product is preschool. Licences such as Paw Patrol translate well

to all categories, whether it’s plush, action toys or figures. Fireman Sam is also one of our top performers in pre-school licensing, and licensed jigsaws have also been performing well. If independent toy shops stock only licensed products, it becomes increasingly difficult to compete with the bigger retailers. Therefore, there must be a balance between licensed and non-licensed products. After 35 years in the

business, finding a balance between the two comes naturally to me. We make sure we’ve got the classic and hottest licences when people come in looking for them, but we also make sure to stock lots of the more traditional wooden toys, as well as classic board games such as snakes and ladders. As we live in a holiday town, holiday makers often comment on how nice it is to see a traditional toy shop still going strong.

If you would like to get involved with next month’s Talking Shop, please get in touch with Jonika: 01442 502 406, jonika@toyworldmag.co.uk Toy World 38

The UK No.1 in Licensed Greetings switchboard: +44 (0)1264 388400 sales hotline: +44 (0)1264 388436 e: enquiries@gemma-international.co.uk w: gemma-international.co.uk TW_0916_BoyGirlToys_Advert.indd 1

16/09/2016 10:37

Mandy Middleton Co-manager, Toys n Tech, Carlisle We sell anything and everything from board games and action figures to puzzles and collectibles, therefore we have an extensive licensed range. We make sure we cater for all ages by making sure we have a broad range of stock, from pre-school toys to adult collectibles. In terms of children’s licences, it will come as no surprise to anyone that Pokémon has really seen a lift this year; it was selling well before the launch of the popular app, but sales definitely increased significantly after the release. One of the reasons Pokémon is doing so well at the moment is that people are stocking up for Christmas now, to avoid disappointment. As for adult licences, we sell a lot of adult collectibles and other items such as action figures. Brands we do well with include classics from DC Comics and Marvel, Batman and Superman, Dr Who, and much newer TV and film properties including Game of Thrones, Lord of the Rings and Breaking Bad. Anything Harry Potter sells all year round and will continue to do so. Toys R Us has just opened up a branch down the street from us, so we’ve been trying to stock items that they won’t necessarily have. As well as Pokémon, we’re boosting Wasjig jigsaws for Christmas, as well as general licensed merchandise. Adult licences lend themselves well to the gift category, and can often show peak sales at the seasonal period. We see good sales from licensed posters, card games, board games, mugs, bowls, tins, signs, keyring, and other general merchandise, which we will be ordering more of to make sure we are well stocked. Action figures perform well for both adults and children as well as licensed plush, for example with classic licences such as Sooty and Sweep in puppet form. Trading cards are reliable sellers. We’ve also got in a small selection of Trolls, Marvel blind bags, Star Monsters and a few Num Noms. However, we try not to over commit to stock on these as a lot of other retailers compete. Although licensed items do take a main priority in our store and we have a really wide range, other items that we do well with that aren’t necessarily licensed include Playmobil, Hape, Orchard Toys, Tobar Flipping Ducks, Nano Blocks, dinosaurs from Papo, mobiles from Galt for babies, and Dobble. We’ve had a lot of keen interest in Magformers for Christmas. Suki soft toys, Britain’s range and Bruder tractors always sell particularly well over the festive season, as do radio control products, so we’re preparing for that by getting in a range of drones, radio control cars and big track items. Another quite out of the ordinary brand we’ve seen do well is Crazy Aaron’s Thinking Putty. We’ve found it to be one of those crazes where if one child has it, all of the children in that school want it. We like to stock things like this as none of the larger retailers do, which gives us an advantage and a talking point when sometimes the bigger shops can’t react fast enough to certain crazes and demands.

indie viewpoint

Mark Buschhaus and Stephen Barnes Toy Barnhaus

Waiting for the magic to happen

s we sit and write this, we are in the midst of an Indian summer in early September, even though our minds are firmly focused on Christmas. Hopefully by the time you read this, it will have cooled down and our customers’ minds will have turned onto more seasonal things too. Trade for August was mixed. As anyone who reads our column regularly knows, we do like rain, with most of our shops sited in shopping malls. However, August this year proved to be lovely for anyone enjoying a staycation and was very dry. The good news is we cleared a lot of summer products, and have a lot less left over this year than last. Nevertheless, footfall was a bit muted due to the hot weather. There were still several winners for the month though. Pokémon shows no sign of slowing down, even if there are not quite as many people wandering around with Pokémon Go on their phones now. At the moment, it looks as though it is one licence that really will be quite short of product for the rest of the year. Tomy are doing a good job of getting stock through, although the scale of it has caught everyone by surprise. At Toy Barnhaus, the trading card game and all the different sets are our best seller, and are so popular that it does not matter what price point they are, even sets up to £40 are selling. The girls’ collectibles market shows no sign of slowing down, with the release of Shopkins Happy Homes adding to the momentum of the Shopkins juggernaut. Two other new launches that have done well are Twozies from Character and My Mini Mixie Q’s from Mattel. The collectible market really does need a lot of close attention to keep on top of. As ever, we did our quick Sunday visit to Autumn Fair. It is always worthwhile for us, and this year was no exception. There was some great clearance on offer, along with the chance to visit companies we may not always see. Grossman can always be relied on to have some deals on at a show, and this year Martin even made us a cup of tea. He must have been bored (however, he does make a mean cup of tea.) Character licensed merchandise makes up well over half our products in store. Being in malls, people expect to see the latest ranges. One thing we have noticed this year compared to last is a lack of new licences that have performed well. Last year Paw Patrol was new and extremely popular, Bing did well, and several films including Big Hero 6 and Home were hits for a period of time. This year, the only newcomer that has performed really well is Blaze. Several major films have not really delivered much in the way of sales, with Angry Birds and Kung Fu Panda 3 hardly making a splash at retail. But looking ahead at the rest of the year, Trolls is one property that we have high hopes for. Anything linked with Trolls has been selling well so far, and we are yet to see the impact of the official products which launch imminently. Last year Star Wars was the one licence everyone was after, and it did well, although not all products were winners. With a more focused range for Rogue One, along with the positive reaction to Episode 7 from last year, we are hopeful that it will sell through better this year. One property which we would say is definitely under-licensed is Harry Potter. With the Fantastic Beasts film arriving this November, the Cursed Child play being a sell out in the West End, and the books continually on school reading lists, it is the one licence we get asked for constantly, and all we can really offer is dress up. Anyway, enough from us, and happy trading for Autumn.

Toy World 40

Our vibrant new Trolls range features children & teen’s costumes which are available to pre-order and foil balloons that are in stock now.

NEW COSTUMES AND FOIL BALLOONS FROM AMSCAN!

Movie in UK cinemas 21st October 2016

Feature

Sambro

Northern Star

Toy World spoke to Sambro’s Nikki Samuels about the company’s licensed ranges and how 2017 is shaping up. TW: Which licensed ranges have performed well for Sambro so far in 2016? NS: Paw Patrol has been a real success story: products have sold phenomenally well across all the categories we hold the licence for. We have some great new additions coming up and expect the brand to continue to perform well in 2017. Frozen is still one of the hottest Disney properties and our refreshed 2016 ranges have proved popular with both retailers and consumers. Tsum Tsum has been a phenomenal success across the board – our products have perfectly complemented the collectible and stacking element of the craze, the 3D erasers have sold particularly well. TW: Which new properties do you think will be successful in the run-up to Christmas? NS: There have been some huge film releases this year and we expect our Finding Dory collection to perform really well. We also have a brand new Trolls range launching in time for Christmas. TW: Which new licensed ranges coming through for 2017 are you excited about? Star Wars will be huge again next year and our range will be extended across a variety of categories including novelty, arts & crafts and outdoor. The Despicable Me 3 movie will also launch in 2017; our Minions range has led the way in terms of innovation within the stationery sector. The new products will span stationery, bags and novelty toys and it looks set be very successful. We will be also introducing a selection of Pokemon bags and stationery. Pokemon bags were huge the first time around and we hope to replicate that success with this new take on the craze. In addition, we will launch a braod range of Cars 3 merchandise including bags, stationery, arts & crafts and novelty toys. There are also some great Lego Batman and Lego Ninjago bags to watch out for, as well as an exciting range of Blaze and the Monster Machines products. Our popular Play Doh arts and crafts collection will also be extended, as well as our My Little Pony range.

TW: Sambro produces licensed product across a wide range of categories: what advantage does this offer the licensor and also your retail partners? NS: As we continue to expand we are adding more and more categories to our licensed roster, which benefits both the licensors and our retail partners. We work with some brilliant licensors and have cultivated these relationships over a number of years. Licensors trust us to create high quality innovative products and this has allowed us to work across more and more categories, as we are able to deliver against their targets while staying true to each property. The fact that we work across so many categories is beneficial to our retailers, who are able to stock full licensed ranges at multiple price points. All of our categories complement each other, so customers are able treat us like a one-stop shop for all of their licensed products. The breadth of our licensed collections also means that retailers can add lines they may not usually select. Our operations department is second to none and therefore we can ensure that customers receive products quickly to capitalise on licences when they are at their peak. We are also heavily investing in expanding the pan-European arm of our business and have a raft of licensing deals which will enable us to extend the number of markets we sell to. TW: What do you perceive as your strongest licensed categories, and are there any product areas you’re looking to build on next year? NS: Arts & Crafts has always been a huge category for us and our bespoke tooling has allowed us to replicate products across different licences. Bags has also become one of our largest categories: we have created a selection of totally original lines including our EVA, lenticular and plush bags. We have also created a brand new Soft Lines division headed up by Lara Singer. Next year will see the launch of brand new licensed products never seen before from Sambro, including hair accessories, caps, apparel - the product development in this division has been relentless and the quality of the products about to launch will not only appeal to our existing retailers,

Toy World 42

but will open up new sales channels for us. Our hard lines division is headed by Collette O’Kane and her dedication to improving and expanding this area of our business has been outstanding. We have many exciting new lines in both areas that we cannot wait to share at the beginning of 2017. TW: How important is it for you to deliver good value price-points and margins within your own licensed ranges? NS: Supplying high-quality licensed product at competitive prices is the most important aspect of our business. We have invested heavily in our own tooling and this enables us to create licensed products cost-effectively without compromising on quality. We also pride ourselves on the sheer breadth of our product ranges, which allow any retailer, whatever their budget, to capitalise on a hot licence. TW: What are the biggest challenges facing licensees at the moment? NS: One of our biggest challenges is growing our team. We have some amazing people working not just here in the UK, but also in Amsterdam and Hong Kong, and we are always looking for high calibre staff to work in our buying, design and marketing departments to enable us to keep the company growing in line with our ambitious plans.

Feature

WWE

Then, Now, Forever Toy World speaks to Warwick Brenner, WWE Vice President EMEA & ANZ, Licensing, Consumer Products, to find out more about the brand’s enduring success TW: How has the WWE brand performed over the past few years? WB: Our brand continues to evolve and 2015 was a record-breaking year in terms of revenue. WWE saw a 46% year-over-year growth internationally. WWE is the number one sports channel on YouTube and we have more than 700 million social media fans around the world. With our recent brand extension, our talent roster is deeper than ever, and we’re planning to host 500 live events this year. TW: What makes WWE special? WB: WWE is a global entertainment company whose mission is to put smiles on people’s faces around the world. We tell stories of good versus evil with family-friendly athletic performances 52 weeks a year. Fans engage with the brand via multiple touch points: TV, WWE Network, digital and social media, movies, music, live events, consumer products and through more than 150 Superstars on the WWE roster TW: How integral is TV to the brand’s ongoing popularity? WB: TV partnerships are a key component to the ongoing success of the brand. We have 78 international broadcast partners, with Sky being our UK partner. The brand features across eight different Sky channels, with programming aired every day, giving us over 11 hours’ exposure each week. Now that Raw and SmackDown each have their own distinct rosters of Superstars

and storylines, there is more content than ever. The action is like a soap-opera, with constantly evolving storylines, while all the content is PGrated making the show suitable for the entire family. TW: Can you tell us about the WWE Network. WB: WWE Network is the first-ever direct to consumer digital network that provides both a 24/7 live linear channel and VOD content. In a little more than two years, we have secured 1.5 million subscribers worldwide, and it is available in more than 180 countries. We also have 700 million fans on social media and the WWE App has been downloaded 30 million times. WWE is consistently among the top 3 most-viewed YouTube channels in the world on a monthly basis. TW: Live events presumably remain a pivotal driver for the brand? WB: We put on more than 500 live events around the world every year. There have been three UK live tours in 2016, featuring 27 individual shows. TW: How has the consumer products division - and in particular the toy category - fared recently? WB: We enjoyed 26% growth across the consumer products division in 2015, which is a recordbreaking performance for the brand. Our consumer products division continues to grow with over 30 local licensees here in the UK in

Toy World 44

addition to nine global partnerships with leaders in class. Toys represent a major segment of the licensing programme: Mattel is our master toy partner, and the WWE range’s consistent performance in the action figure category shows the power and collectability of the brand. Mattel currently has the number one item in the action figure category year-to-date having launched 66 unique action figures in the UK. The core range will also see the introduction of WWE Zombies this autumn, while for 2017 there will be 77 unique action figures to collect in the spring range. New innovation will also drive collectability this autumn and throughout 2017: Three Count Crushers will be popular this winter, bringing WWE to life with large-scale figures that kids can interact with. The new Tough Talkers segment will launch in the spring, bringing the Superstars to life and featuring real phrases and real rivalries. There are also dedicated collectors’ ranges – Defining Moments for 2016 and Retro Throwback figures for 2017 – while other range highlights include the TV driver Crash Cage, Championship Belts, Mask assortments, the Roman Reigns Gauntlet and much more. In addition, we have added a selection of new worldwide leading partners to the licensing programme, which we believe continues to feed both high desirability and collectability across our diverse consumer fan base. Jakks Pacific has introduced a range of role play and dress-up items, which has just launched

here in the UK. The range will be extended in 2017 and we see Jakks as an integral partner for the future. Playmates, our new diecast partner, has joined forces with WWE to launch a new line of racing toys, called WWE Nitro Sprints and Nitro Machines. The WWE Nitro Sprints are mini, motorized figures that are stylized in WWE Superstar signature ring gear. The WWE Nitro Machines are fast-rolling, die-cast vehicles featuring WWE Superstars. These will launch in the UK and Europe in Q1 2017. Flair will distribute the range in the UK. Bandai: S.H.Figuarts by Bandai Tamashi Nations, will be releasing highly detailed ‘Attitude Era’ figures based on Stone Cold Steve Austin and The Rock. The figures stand 6.3” tall and are fully articulated. Comic Group will distribute the range in the UK. Jada Toys, our global partner on the diecast

Metals figure line, are launching a range of unique (and heavy!) collectibles, including John Cena, Sasha Banks and Finn Balor, this autumn, with more lines to follow in 2017. Underground Toys will be distributing in the UK. Funko, also distributed in the UK by Underground Toys, will launch a new range of pop vinyl collectible figures in the autumn, as well as the brand new Mystery Minis blind bag collectible range. Topps is another great global partner with a brand new range of Slam Attax Takeover launched this autumn. Winning Moves have recently launched WWE Top Trumps, WWE Monopoly and WWE Guess Who with additional lines in development for 2017. Publishing: our program continues to grow from strength to strength including a wide range of new Hardback, Paperback and Annuals

launched this year. In-fact our WWE Kids Magazine produced by DC Thomson is the 7th largest Primary Boys’ Title here in the UK, selling on average 375,000 copies each year. 2K is our key gaming partner, and we see this as another important pillar for the brand. WWE 2K16 earned critical press and fan acclaim, and now WWE 2K17 arrives with stunning graphics, ultra-authentic gameplay and a massive roster of WWE and NXT’s popular Superstars and Legends, releasing globally on October 11th 2016. The company is also expanding its mobile gaming offering, incorporating a mixture of freemium and pay-to-play options. Fremantle Media our EMEA Home Video partner has launched 25 titles this year, including all PPVs and 13 multi disk, themed, Superstarled and match compilation titles. Over the years, WrestleMania has consistently been the best selling sports title. We also have established and new licensees in many other categories, including Cooneen, Amscan, GB Eye, Dreamtex , TV Mania, Danilo, Morphsuits, DNC and Greencore TW: What are the key beats to look out for in 2017? WB: We have a number of major tours and payper-view events taking place in 2017, including WrestleMania 33 on Sunday, April 2nd, which will be taking place in Orlando, Florida. This global pop culture extravaganza is the equivalent of other brands’ theatrical releases, and we will be creating impactful in-store and press activity in the run-up to this and each of our events. In 2016 we ran bespoke promotional campaigns with numerous retailers including Smyths, Argos, Tesco, Toys R Us, ASDA, The Entertainer, Toy Store and HMV. We also created a bespoke TV advertisement with Smyths which became the most-viewed video ever on the retailer’s YouTube channel. For 2017, we will again look to create interaction with retailers, using our superstars in a variety of ways, including personal appearances and meet and greets.

JAKKS PACIFIC HAS LAUNCHED A FULL LINE OF WWE PRODUCTS WITH A WIDE VARIETY OF PRICE POINTS AND WAYS TO PLAY AS A TOP WWE SUPERSTAR. FROM EXCITING ROLE PLAY TO 31” ARTICULATED ACTION FIGURES, THE PRODUCT RANGE IS AS BIG AND BOLD AS THE FRANCHISE ITSELF.

Dress Up WWE character suits. This range allow kids to dress up as their favourite superstar – John Cena or Brock Lesnar. The basic set features a printed fabric top and mask, while the deluxe padded Muscle Suit comes with a Championship Belt and Mask.

Power Props. Each set includes a soft foam replica prop along with a dress up shirt. Props such as Money in the Bank Case or Trash Can Lid look just like the ones used in the ring.

Plush Wrestling Superstar Buddies. At 26” tall and 22” wide, this range of enormous wrestling plush is perfect for body slamming and role playing.

01344 638900 | jakksuk@jakks.net

Feature

Character Licensed Merchandise

Over the following pages, Toy World presents a selection of the latest character licensed products and ranges which will be hitting the market in the run-up to Christmas or launching in the first quarter of 2017. And we’re not just highlighting mainstream toy ranges; many toy retailers of all shapes and sizes now stock a variety of licensed lines in order to offer their customers the widest possible choice and boost their margins. So you’ll find toys, stationery, posters, homewares, books, party goods and balloons, greeting cards, bedding and many other categories besides.

Mattel 01628 500 111 | www.mattel.com The Fisher-Price Thomas & Friends toy ranges continue to build momentum with the launch of the new TrackMaster Thomas Sky-High Bridge Jump Set, new Minis collectible engines including the Motorised Raceway playset, and the My First All Around Sodor playset. The new Bob the Builder range includes the fully interactive RC Super Scoop, which features motorised digging action plus the Scoop Stand stunt, alongside the Mash & Mould Sand Playset, which features kinetic sand. Fisher-Price’s licensed properties continue to grow with the arrival of the Fisher-Price Go Jetters range, which includes the new Jet Pad playset and the disco-dancing Ubercorn Talking Plush. The company’s Bing range’s success is also set to continue with the introduction of Best Friends Bing & Sula Interactive Talking Plush, which features special technology allowing them to talk, sing and play games together. Continuing to drive collectability alongside speed, stunts and storytelling, the Blaze and the Monster Machines toy line welcomes the Monster Dome Playset and the new transforming vehicle, Transforming Fire Truck Blaze. The Ghostbusters range brings to life key themes from the new Ghostbusters film, featuring the 6” Ghost Action Figure Assortment and Glow in the Dark Mini Figure Assortment. An action-packed range from Batman v Superman: Dawn of Justice includes 6” Figures, the Epic Strike Batmobile Vehicle, Voice Changer Helmet and Kryptonite Strike Blaster. Disney Pixar’s Cars sees the launch of the new Mack Truck Playset, while DreamWorks’ property Dinotrux continues the Power Revvitt and diecast assortment, bringing themes from the Netflix series to life. WWE introduces the Crash Cage Playset and continues the WWE Figure Assortment, which features iconic characters.

Trends UK 01295 768 078 | www.trendsuk.co.uk Trends UK’s new range of Peppa Pig electronic learning toys has already seen great demand since the launch in summer 2016. Leading with the hero item, Peppa’s Alphaphonics Campervan, and TV line, Trends UK is also offering Peppa’s Flip & Learn Phone, Peppa’s Singalong & Learn Microphone and Peppa’s Laugh & Learn Laptop. The Peppa Pig ELA range is designed to help pre-schoolers develop early learning skills including understanding colours, phonetics and numbers through interactive play features. Trends UK is supporting the launch with TV advertising and lifestyle PR campaigns. Reaching large audiences of mums with pre-school children, the new Peppa Pig ELAs will also be promoted on UKMums.TV this autumn with a campaign taking over the homepage, featuring creative content across the site and endorsements through parenting blogger reviews. Sales of the licensed Shopkins Kinstructions toys from The Bridge Direct, distributed by Trends UK, has seen product flying off the shelves. Wave 2 will be available from October, introducing even more Shopkins Kinstructions sets to build and collect. Featuring Mix and Match buildable Shopkins figures and scenery, the Shopkins Kinstructions range enables children to build their favourite Shopkins scenes and sets. The Wave 2 collection includes the deluxe supermarket food court, frozen treats stand, food fair truck, baby shop and a bakery. All the sets can be added together to create the ultimate Shopkins world. Trends UK is supporting Shopkins Kinstruction with TV advertising, PR and marketing activity throughout the year, including competitions in magazines such as Shopkins and Sparkleworld.

Toy World 48

08453 070707 www.rubiesuk.com

Character Licensed Merchandise

Chicco 01214 549 707 | www.chicco.co.uk

Amscan International 01908 288 500 | www.amscan.co.uk Recently Amscan has introduced costumes into its offering which complement its ranges, whilst providing great convenience to customers. It’s now looking to expand its licensed offering further into the dress-up category. Alongside its existing evergreen Barbie costume range, a new selection of Trolls children’s costumes will be launching this year. Top ranges from Amscan include preschool brands such as Paw Patrol, which remains a favourite. Having launched an initial party range in 2015, Amscan was able to launch a new pink themed range this year which is already proving popular with the pre-school girls market. The company is also welcoming Teletubbies back to its portfolio with a newly refreshed ensemble of partyware and balloons. Evergreen properties are also consistent performers including Disney and Marvel, plus Thomas & Friends and Fireman Sam. More recent additions to the licensed collection include Finding Dory, Shopkins balloons, plus some Disney Tsum Tsum foil balloons. DC and Marvel Superhero ranges continue to be in demand, and there are new ranges currently being worked on for 2017. Another new range comes in the form of The Great British Bake Off, ideal for summer, garden parties or any baking event.

Character Options 0161 633 9800 | www.character-online.co.uk Peppa’s Home & Garden Playset includes figures, furniture and accessories for imaginative play. Other favourites include Grandad Dog’s Pirate Boat, Miss Rabbit’s Train, plus many more. Classic playsets such as Outdoor Fun and Peppa’s Party will also be available. Another favourite is the Princess & Sir George range, which is back to delight a new generation of fans. The hero of the collection will be Princess Peppa’s Palace, packed full of royal characters and regal furniture. The line-up of Peppa Pig plush has also been extended this year with the arrival of the feature plush toy, Laugh with Peppa. Character Options’ Ben & Holly range also continues to grow, making it a top pre-school licence choice. The Elf Rocket Playset offers imaginary space adventures for children, whilst the triple-tiered toy contains features such as a distress beacon and torch, spinning magical jelly rocket fuel and a control room. The Scooby-Doo collection features fully articulated 5” scale action figures, with new baddies introduced for autumn/winter. Fans can create their own Scooby-Doo adventures with the Mystery Machine and Mystery Mansion Playsets. Also new is Stretch Scooby; children can stretch the pooch up to three time his original size. Character Options is also the home of other top licensed brands such as the squishy collectible Mashems, which includes Finding Dory and My Little Pony collections, as well as Teletubbies and Fireman Sam.

Toy World 50

Chicco is launching three new Disney Princess licensed products this year. Two new Cinderella and Snow White stroller dolls are also being added to the growing range. The dolls clip easily to strollers and prams, and feature key themes from the classic fairytales. The Cinderella stroller doll benefits from a textured glittery clock and pumpkin ring with sliding mice, whilst the Snow White doll has a textured apple and mirror. The Disney Princess range also signals a move into the plush sector for Chicco, with the launch of three iconic electronic soft textile princess dolls. Cinderella, Snow White and Rapunzel all feature real fabric princess dresses for sensory stimulation, and each doll has three different melodies and sound effects. Chicco has also embarked on a partnership with Fiat to develop a new radio controlled toy car. The car is based on the Fiat 500 sport car and is controlled using a steering wheel-shaped remote, which also features a horn. The Fiat 500 RC will be another hero product in the already successful family of RC products by Chicco, such as Billy Big Wheels and Johnny Coupè.

#digtheadventure with JCB Kids 0715 - JCB Consumer Products - 2016 Toyworld Trade Mag Advert 240x315mm.indd 3

jcbkids

licensing@jcb.com 01889 593499 31/08/2016 13:54

Welcome to the first ever JCB supplement issue in conjunction with our friends at Toy World. Having been in the toy and licensing arena now for a while, we felt the time was right to share with our colleagues, friends and partners the complete story of JCB â&#x20AC;&#x201C; from where we started up to the current day. We were excited to put this issue together and to be able to showcase some great case studies from our licensees, as well as chat more about the JCB brand in terms of the journey so far and the development along the way, including key campaigns and plans for the future. Bringing everything together collaboratively was a great opportunity for us to portray the true breadth of the range and to highlight JCB as a strong licensing brand full of British heritage, exceptional quality and fantastic values. We hope you enjoy reading our story, and we look forward to seeing you all at BLE 2016.

Sam Johnson General manager â&#x20AC;&#x201C; Worldwide Licensing JCB Consumer Products

1953:

JCB backhoe loader is born with the Mk 1 Excavator

1971:

JCB 110, The worldâ&#x20AC;&#x2122;s first hydrostatic crawler loader, proves our pioneering spirit

1977:

JCB 520 telescopic handler, a new concept, takes the industry by storm

1950 1970 1940 1960 1945:

Joseph Cyril Bamford begins the business that bears his initials.

1963:

JCB 3C takes backhoe performance to new levels; a design classic

1964:

JCB 7 becomes JCBâ&#x20AC;&#x2122;s first crawler excavator

The story of JCB is one of innovation, ambition and sheer hard work. From small beginnings building agricultural tipping trailers in 1945, to the global force in manufacturing the company has become today, JCB has constantly pushed the boundaries in our desire to be the best. My father and company founder Joseph Cyril Bamford’s motto was, “Jamais content”, and that is exactly right – we are never content with our achievements. But I believe that even he would be amazed by what the company has become. Today, we have 22 plants on four continents and more than 750 dealers around the world. Anthony Bamford, Chairman JCB

1990:

1993:

1997:

JCB Fastrac becomes the world’s first fully suspended, high-speed draught tractor JCB robot skid steer loader becomes the world’s safest skid steer The multi award winning JCB Teletruk, an innovative forklift, is launched

2010:

JCB Eco machines take machine efficiency and productivity to new world-beating levels

2011:

The Story of JCB Visitor Centre opens at our World HQ in Staffordshire

2012:

Official opening of JCB’s new factory in São Paulo, Brazil

2013:

The millionth JCB machine is built – a 22-tonne JS220 tracked excavator in shimmering silver

2016:

The revolutionary JCB Hydradig machine is unveiled to a worldwide audience

1990 2010

1980 1980:

JCB 3CX marks the construction industry’s largest investment in a single machine

2000 2006: 2 JCB 444 diesel engines power the JCB

Dieselmax to the diesel word land speed record

General manager worldwide licensing Sam Johnson explains how JCB’s licensing programme has grown and evolved into the successful enterprise it is today. relationship with the Britain’s Farm brand dates back as far as the early 1960s. How many licensees do you now have on board? For our overall licensing programme we now have over 50 partners, over half of whom focus on the kids sector.

When did the licensing programme launch, and what was the initial thinking behind it from JCB’s perspective? Our first licensing deal was struck in 1996 with Debenhams for kids and adult clothing. Previous to this, JCB had always had a popular range of directly sourced merchandise including models and clothing, which sold incredibly well to JCB machine dealers and their customers and at large agricultural shows like the annual Royal Agricultural Show. The success of the merchandise sales to these customers and at those events prompted the JCB family to think about the wider market and a broader reach. The deal with Debenhams offered a perfect platform to test that appeal, and it worked right from the start, especially in the kids’ area. Debenhams even invested in a short TV advert which featured the JCB kids clothing and a JCB model toy. Who were the initial partners? Besides Debenhams, JCB also recruited TLC to help kick-start the wider licensing programme for the digger brand. HTI (then Halsall) and Tomy (under the Britain’s Farm brand) were two of the first partners on board in the kids area, with other partners secured for DIY tools, safety footwear and a handful of other categories. You must be delighted that some of the earliest partners are still a key part of the licensing programme… It’s a great testament to the strength of the JCB brand and our partners that we continue to count HTI and Tomy as key partners in the kids and collector categories. Our new long-term deal with HTI will take our master toy partnership beyond the 20 year mark, and our

What do you see as the key attributes of the JCB brand that make it attractive to licensees and retailers? The strength of the brand for licensees and retailers in the home UK market first and foremost comes from JCB being a trusted and well-recognised British brand. Licensees hook onto the brand because they can see its heritage and longevity, which, like the machines, is built to last. Retailers can similarly be rest assured that their customers young and old have grown up with JCB machines as part and parcel of their urban or rural landscapes. JCB ultimately delivers a fairly bold and simple brand promise that appeals as much to young families as it does to older relatives. Ultimately, what is it that makes the brand stand out from other boys’ brands? The durability and authenticity of the JCB brand helps to mark JCB out amongst a crowded market full of CGIborn properties. The rich heritage and long history of JCB gives a weight behind the brand that other newly created brands do not have. I think we also have a strong narrative from early infants (My First JCB) through to older children, who collect the authentically detailed toys and models. Do you feel it’s an advantage that the brand isn’t reliant on TV ratings? Very much so. Not being reliant on TV ratings has helped to keep the JCB brand evergreen in the market place, whilst other brands have come and gone in the last two decades or so. How important is the cross-generational appeal of JCB to its long-term success as a licence? With over 70 years heritage and generations of small children developing a fascination for big yellow diggers, the JCB brand appeal extends easily through to grandparents and beyond. When we go out and about with live events, we often talk to the older generations who have fond memories of the machines and the company, whilst their younger relatives are playing with our toys. We know that this simple appeal across generations helps our sell through when it comes to our consumer

products – whether it be a toy, kids clothing or a JCB battery. Our entire licensing programme revolves around sustainable long-term partnerships, and this can only really be achieved by gaining the trust and loyalty of multiple generations. What is the core target age group that the licensing programme focuses on? My First JCB really kicks in for early infants with a sweet spot of 2-3 years. Core brand JCB toys and merchandise lifts the age group higher – from 3 through to 10+ for those children that continue to collect the authentic diecast models. Overall it’s the 2-6 years audience that we continue to focus on and get the best feedback from. Which new licensing deals have you signed up in 2016? We are lucky to already have a strong stable of long-term licensing partners in key categories within the kids sector. In 2016, we have further strengthened our portfolio with a number of new licensees. Kids at Play will launch a new foot to floor Excavator toy this autumn, aimed at young children. At the older end of the age spectrum, Oxford Diecast will kick off with a collector range of 1:76th and 1:50th scale JCB machine models in Q3. Other new partners in 2016 include Fashion UK for children’s apparel in retailer M&Co and Haynes for a first ever Haynes JCB manual, based on the iconic JCB Backhoe Loader. Are there any categories that you are still looking to license? We are always open to new ideas and alert to the latest trends. The JCB founder, Joseph Cyril Bamford, had a favourite motto ‘Jamais content’ and that is very much our mantra: never content to think we’ve covered all bases and ticked all our boxes. There are a number of areas that we’ll be looking to explore further with existing and new partners over the coming months, and Brand Licensing Europe will be an important stop along the way. What are your future aims for the licensing programme as you move towards the 75th anniversary of JCB in 2020? As well as renewing significant deals with our key kids’ partners, we have very exciting plans in the experiential arena, which will bring more consumers in direct engagement with the JCB brand over the next few years. The 75th anniversary will be a major milestone, celebrated across our various sites globally, and we are confident that our licensing and retail partners will harness the benefits of the increased activity and exposure that this brings. We will continue to focus on core licensing categories to ensure our ranges remain relevant for consumers and that sustainable growth continues.

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JCB full page.indd 1

06/09/2016 12:55

Dig the Adventure

– by Caroline Potter, Licensing Executive JCB Consumer Products

The outdoor arena is where the JCB brand is most trusted and identified with, and this is no different when it comes to our JCB Kids programme.

s a company, we know and understand the importance of getting kids outdoors, where they can enjoy the fresh air and explore the world around them. Because of this, we ensure that toys are built to last outside, clothing can withstand the rough and tumble of outdoor play and marketing activities encourage families to interact and experience the brilliant outdoors, whatever the weather. In 2013, we launched the JCB Fresh Air campaign on the back of a survey we conducted into family habits and lifestyle choices when it comes to children spending time outdoors. The results were not overly surprising, showing that less time was spent together as a family and more time was spent indoors in front of screens. From this, the Dig the Adventure programme was born: a programme designed to encourage outdoor adventures, whether that be woodland walks, digging in the garden or bug hunts. The aim was to spread the word about how fun the outdoors can be, how there is always a new adventure to be had and how simple activities don’t need to cost the earth. To enhance the Dig the Adventure message,

we partnered with a number of sites to create JCB-themed outdoor experience zones, where children can get up close and personal with both real machines and toy diggers. In addition to the four Diggerland sites in the UK, plus one site in the US, last year we supported the creation of four more themed locations - the JCB Zone at Gullivers Matlock Bath, JCB Young Drivers zone at Junction One Retail in Antrim, JCB Scoop attraction at the Ice Cream Farm in Cheshire and the JCB Big Dig Zone and Giant Maze at the National Adventure Farm Park in Staffordshire. There are also further plans in place for new partnerships for 2017.  We also felt we could carry these successful experiences through to pop-up events, and this summer we took the campaign to Countryfile Live at Blenheim Palace and The Big Feastival in the Cotswolds. Being able to reach over 180,000 visitors at family focused events was hugely valuable, and this is something we will definitely be looking to repeat going forward. We have put a lot of effort into our online presence, and the hashtag #digtheadventure is the cornerstone of any social media activity, including blogger programmes, twitter parties and celebrity engagement. We are also thrilled to be working with Busy Bees nurseries this year, the UK’s number one childcare provider, with a brand takeover for their

Wild Welly Wednesday during enrolment week. The theme of the day saw kids popping on their wellies and exploring the great outdoors – a perfect synergy to the message JCB is conveying. With more exciting plans in the pipeline for 2017 and beyond, it’s safe to say Dig the Adventure is a campaign that has longevity, value and true purpose, and will hopefully change family life for the better.

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@ THE JCB EXCAVATOR WITH DETACHABLE TRAILER UNIT AND HARD HAT.

High quality ride on JCB Excavator with multi-positional excavator arm and multi positional bucket scoop. Complete with detachable trailer and hard hat. 360 degrees turning unit, easy movement with foot to floor power. Ideal for all children 3 to 6 years.

Sales department Kids@Play LTD, 11 Welsh Street Chepstow, NP16 5LN

0111/16 kids@play - JCB.indd 1

> Email: UK @kids-at-play.com > Tel: 01291 429007 > Fax: 01291 627680

21/09/2016 15:00

Bruder Toys

+911 75209 256 | www.brudertoys.com The JCB 5CX Eco Backhoe Loader is a true multi-talent. In addition to the tilting, locking and changeable front loader bucket, the Backhoe Loader is equipped with a fully-functional rear bucket excavator featuring two outriggers to stabilise the vehicle and enable any excavating task. The front loader arm is linked to a onehanded operation mechanism and features a cleverly positioned trigger button. Full control of the JCB is ensured, even after having positioned the construction worker using one of two opening cabin doors, thanks to the additional Bruder drag link, fitted through the roof hatch. Four-wheel steering also ensures a tight turning circle. In addition to tread tires, the JCB 5CX Eco Backhoe Loader is equipped with an off-road front axle to safeguard traction on almost any surface. A special work of art can be found in the middle of a roundabout in Fuerth, Germany, the permanent installation of famous sculptor, Lorenzo Quinn. The power of imagination and freedom of creativity flow through the hands of a child, playing with life-size replicas such as a JCB Micro Excavator, a JCB Dumpster and some construction workers - products from Bruder Toys. The approximately 16m long and 3m high sculpture is called Dreams Come True, and was unveiled in June 2014. It is a donation of Bruder Toys to the city and enriches the direct neighbourhood of Bruder headquarters.

Tomy

01271 336 155 | www.tomy.co.uk Britains has created perfectly replicated JCB construction vehicles and tractors, with a selection of Excavators, Loaders, Loadalls and Fastrac Tractors, recreating the real-life machine to the finest detail. Features such as hydraulic pistons, which raise and lower the front loader arm, and the backhoe arm which swivels 180°, sliding along the rear rail, add to its authenticity. The company’s excavator models come complete with the new look JCB with a rotating cab, functioning arm with bucket and rubber tracks. The Britains JCB Fastrac tractor range is designed with quality, stability and playability in mind. All the tractors and vehicles are developed to be compatible with other items in the Britains range, including farm implements and accessories. In 2017, the company will launch new models to add to its collection.

Kidsaw

01455 848 969 | www.kidsaw.co.uk Kidsaw has joined forces with JCB to produce a range of children’s bedroom furniture developed around the My First JCB characters. The Joey junior bed is the company’s most popular item. This piece takes a 140cm x 70cm mattress and incorporates Kidsaw’s unique slot-together technology. Accompanying the junior bed, Kidsaw has developed a desk and chair which look just like Doug, the tipper truck. There’s also a table and chair set, bedside cabinet, bookcase, a toy box which is shaped like a builders skip, a push-along, a play box and an easel. Also in the range is the Big Kids single bed, which is based on the real 4CX. All items have a role-play element to encourage learning through play.

UNDER CONSTRUCTION

Precision die-cast scale engineering at surprisingly inexpensive prices As one of the most respected and collected model makers in the world, Oxford Diecast are proud to offer a vast array of authentically created model vehicles from days gone by, up to the present day. Future releases in our 1:76 range include these superb JCB models, previewed here.

763CX

Superbly packaged and reproduced in meticulous detail, each of these die-cast models are created by craftsmen and finished by hand to standards of quality rarely seen before in examples of this scale at such affordable prices. Ford Transit SWB Medium Roof - JCB 76FT027 1:76 RRP £4.95 Due Q4/2016

Land Rover SII LWB Canvas - JCB 76LAN2016 1:76 RRP £4.95 Due Q4/2016

76MK1

JCB 3CX Eco Backhoe Loader 763CX001 1:76 RRP £22.95 Due Q1/2017

Talk to us to find out about over 1,000 model vehicles available.

Contact Tim Mulhall: tim@oxforddiecast.co.uk 07531523434

OXFORD DIECAST LTD. PO Box 62, Swansea SA1 4YA Tel: 01792 643500

See more at:

www.oxforddiecast.co.uk

distributed by:

Robbie Toys Limited Unit 11 Anson Close Pysons Road Industrial Estate Broadstairs | Kent | CT10 2YB Telephone 01843604448 Email: sales@robbietoys.co.uk www.robbietoys.co.uk

rolly toys | Franz Schneider GmbH & Co KG | Siemensstrasse 13-19 | D-96465 Neustadt b. Coburg | www.rollytoys.com

Robbie Toys

01843 604 448 | www.robbietoys.co.uk Robbie Toys’ range of JCB products includes the JCB Minitrac Foot to Floor Tractor with tipping front dumper, the JCB Kid Pedal Tractor and Removable Trailer, the JCB Kid Pedal Tractor with Front Loader and Removable Trailer, the JCB Kid Pedal Dumper Truck with tipping front dumper, the JCB Pedal Junior Pedal Tractor with Front Loader and Rear Excavator, the JCB 8250 Fastrac Pedal Tractor and the JCB 8250 Fastrac Pedal Tractor with Front Loader. Each pedal JCB vehicle has rugged off-road wheels, adjustable seats, anti-slip pedals, opening bonnet (with the exception of the JCB Kid Pedal Dumper Truck), protected chain drive, three year manufactures warranty and a full spare part back-up service. The loaders have an easy release mechanism for the less able child, and can be scooped, tipped and returned using the handles and levers on the vehicle.

HTI

Golden Bear

01952 608 308 | www.goldenbeartoys.com Construction is going large this autumn/winter with the new Stacking Stanley Mega Truck. The biggest vehicle in Golden Bear’s Big Wheeler team, Stanley measures 43cm long. The truck features six chunky super-sized wheels for both indoor and outdoor play, and also comes complete with five different shaped blocks, which can be used to fit within the corresponding shape within the bucket, or stacked to create a tower. Each colourful block is numbered to help children with simple number and colour recognition. For added play value, there is also a manual tipping bucket which children can use to load, transport and tip.

01253 775 544 | www.HTIgroup.co.uk HTI brings construction themes to life through vehicle play and role-play with JCB. New for autumn/winter 2016 are 7” sand play Excavator and Skid Steer construction vehicles, which add to the existing range consisting of a Dump Truck and Wheeled Loader. With detailed styling, the new mini vehicles extend the already popular freewheeling sand play core range to the JCB range. The chunky vehicles are available individually in two, three and four-packs. HTI’s JCB diecast construction vehicles enable juniors to create their own JCB construction site with an assortment including scale replica backhoe, tractor and trailer, front loader and dump truck. The 120cm tall RC Crane, Giant Dumptruck and Backhoe Loader offers JCB play on a mighty scale. For fun on four wheels, HTI provides the JCB Fastrac Foot-to-Floor Ride-On, winner of the Right Start 2016 Award. For supercharged mobility there’s also a rugged Battery Operated Quad and Digger Ride-On. For construction role-play, the new JCB Pop-Up Workbench features an easy assembly system that allows the Workbench to be built and packed away in one go, and is supplied with a host of accessories.

Kids@Play

Oxford Diecast

01291 429 006/7 | www.kids-at-play.com The new JCB Excavator from Kids@play puts the child at the heart of its design. Featuring realistic 360 degree turning, a multi-positional control arm and bucket, simple foot to floor mechanism control and non-slip handle holds, this ride-on is perfect for any budding JCB driver. A detachable trailer unit and JCB workmanâ&#x20AC;&#x2122;s hat complete the product.

07531 523 434 | www.oxforddiecast.co.uk Oxford Diecast will be developing a range of JCB articulated models. Starting in miniature 1:76 scale, initial items from the range will include the 3CX Eco Backhoe Loader, Major Mk1, Service Van and Land Rover Support Vehicle. As well as the easily recognisable yellow branded versions, over time Oxford Diecast will use its painting skills to produce other versions, including the famous Union Jack branded 3CX. These will be the first items of a growing range of vehicles in several different scales, allowing customers and collectors to build up a range of JCB vehicles. The models will be in stores from late 2016 into 2017.

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Talking Heads Toy World spoke to a host of JCB’s licensees to find out what they see as the main strengths of the brand, and why they enjoy being part of the licensing programme.

Katherine Pierce

Golden Bear JCB is a fantastic brand with a vast amount of heritage behind it, so we’re hugely proud of our My First JCB product line which we helped develop with the JCB team. Our kid tough construction vehicles range is based on real-life JCB vehicles, so we work very closely with JCB to ensure that every new character vehicle we produce meets the high standards expected from JCB and our consumers. In addition, it is an immensely fun brand to work on as we have been able to give the products their own personalities, sitting them perfectly within the pre-school market.

Alison Downie

HTI With an incredible relationship of 16 years, JCB is HTI’s longest running licence partnership and a great example of long-term brand development. Our success as master toy licensee is testament to the strength of the brand, and a clear translation of the core brand values that consumers instantly recognise and appreciate. It’s a name that is synonymous with durability, British heritage, innovation and hardworking construction machines, and those are the key elements of the brand’s DNA that HTI continuously strives to embed into its entire product development of JCB vehicles, role-play and ride-on toys. We are tremendously proud of our association with Europe’s number one construction brand; it’s a delight to have such a great collaborative relationship with such a diligent and cooperative team. Being part of the JCB licensing programme affords us commercial perspective, a real understanding of the consumer, and the development of toy lines that are absolutely on brand.

Natalie Frow Lyndon Davies

Oxford Diecast I joined the diecast model industry in the 1970s at Mettoy, running the Corgi and computing factories here in Swansea. I subsequently acquired the factory and continued making diecast models. We now have a modern production facility in China, along with a global network of offices in the UK, US and Hong Kong. Our company moto is ‘To compete in every segment of the market’. The partnership with JCB is clearly an important one, with a global British headquartered brand. We’ve spent a number of years preparing for the development and launch of a comprehensive range of the brand’s vehicles, and it’s clearly something the market has long been waiting for. The demand and pre-orders for the JCB vehicles is fabulous. It’s been a joy to work with JCB so far; they’re open to ideas, helpful and most of all one of the most professional licensors we’ve worked with. Long may they continue making great vehicles for us to miniaturise.

Tomy Britains is Europe’s oldest specialist in agricultural toys and collectibles, and remains a leader in perfectly replicated diecast miniatures whilst keeping true to its 95+ year heritage. As a leading manufacturer in tractors and construction vehicles, JCB is one of our key licensors, and we currently have a strong range of products in our portfolio. Over the years we’ve established a strong relationship and have been working closely to ensure we have the latest models and best sellers to keep the collection constantly refreshed and updated, for enthusiasts as well as to encourage farm toy role-play for children aged 3+. Britains can be found in specialist toy and farm shops. For more information on our new JCB releases, check out our Facebook page @BritainsFarmToys.

Malcolm Evans

Kids@Play It’s a privilege to be part of the JCB licensing programme. It’s a highly regarded British brand with the recognised iconic colour and design; the best possible partnership for our toy excavators. Working in conjunction with JCB we have designed the excavator to be a true representation of one of their key machines, seen through the eyes of a child. A lot of thought was given to how 3-6 year olds play, and what they would expect from the toy. At Kids@play we sincerely believe in bringing the fun back to childhood, and this JCB product does just that.

Bob Newbery

Robbie Toys We have been associated with JCB for 10 years now, and in our market of children’s pedal construction and agricultural vehicles it is an iconic brand: quintessentially British, with three letters recognisable by parents and children of all ages throughout the UK. JCB is our joint top performing licence in this area, and is an essential brand in our massive portfolio of tractor licences. Vehicles from J. C. Bamford Excavators Limited (or as it is better known, JCB) brings to mind the words tough, hardworking, durability, distinctiveness, dependability, allterrain, rugged, construction and reliability. All the above adjectives are applicable to the Rolly Pedal and non-pedal JCB vehicles.

Jason Leech

Kidsaw The JCB brand has given our products prestige, as parents feel confident when buying into a product that has the endorsement of such a well-known company. We all grew up with JCB. I remember the dancing diggers; it’s in our sub-conscious, and as parents we’re happy to pass that endorsement on. Through the JCB products, Kidsaw has been nominated for numerous licensing awards, coming as runners-up on three separate occasions.

Top 12 Brand Facts 1. The JCB Song by Nizlopi reached Number one in the UK singles chart in December 2005. 2. The Dancing Diggers display team perform around the UK and abroad, and have been described as the down to earth version of the Red Arrows.

3. JCB Dieselmax is the world’s fastest diesel powered car, shattering the world record with an average speed of 350mph in 2006. 4. The JCB GT is officially the world’s fastest Backhoe Loader, clocked at over 72mph. 5. Over one million machines have been made by JCB since it began in 1945; the one millionth machine was celebrated in 2013 and was

chrome plated to mark the special occasion.

6. JCB is in the Oxford English Dictionary as ‘a type of mechanical excavator with a shovel at the front and a digging arm at the rear’. 7. JCB has won more Queens Awards than any other UK company – a total of 30 since its first in 1969. 8. JCB machines have regularly featured on TV programmes from Top Gear to Love Your Garden. 9. In 2014 JCB announced plans for a new £30m championship golf course next to the main JCB world headquarters in Rocester, Staffordshire.

It is due to open in 2018 and could potentially host a major tour event.

10. The chairman of JCB Lord Bamford was born on the day his father Mr. JCB started his business.

He therefore shares his birthday with the anniversary of JCB.

11. JCB has manufacturing plants in the UK, US, Brazil, India and China, and employs around 12,000

people around the world.

12. JCB and its employees/partners have raised millions for charity over the years. The JCB Mud Run is

now an annual event in both the US and UK, each involving over 2,000 very muddy runners.

The Sales Partnership Distributors Ltd Ancastle House Gravel Hill Henley on Thames RG9 1TP Tel: 01491 412415 Fax: 01491 412915 Contact Name - James Triptree

Character Licensed Merchandise

Dreamtex 0844 499 8465 | www.dreamtexltd.com Dreamtex is working on a new Power Rangers collection in time for the movie launch next Easter, and is also anticipating the launch of Animal Jam, which is currently proving to be a hit in the toy sector. The recent launch of Bing has expanded the already successful pre-school range, which also includes a re-vamp of the Very Hungry Caterpillar designs as well as the bright and colourful Mr Tumble product, available now. Also available is a new duvet set featuring both Dangermouse and Penfold on each side, adding to the range of reversible designs. There are three new WWE designs for autumn/winter, and more foam hand-shaped cushions are on the way. There are also new products being added weekly to the official Emoji range. New artwork is in development for the second Paddington movie to be released in 2017, following the success of the first film.

DKL Marketing 01604 678 780 | www.dkl.co.uk Disney Tsum Tsum Smencils’ CDU holds 24 gift tubes, each with three Smencils included. There is a different Tsum Tsum character on each tube. Tsum Smencils are available in a CDU of 18 packs or as individual five packs. Tsum Tsum licensed Gel Crayons and Smens are also available to complete the entire range. The Tsum Tsum licence also includes the new Scentco Squeezables, a set of six collectible Disney characters. The Squeezables release a scent when they’re squeezed, and each features a hang clip for children to attach to their bags, pencil cases and more. New for 2016 is the Finding Dory licensed range which includes Smencils, Smens, Smarkers and more. The products have delicious scents, including blueberry pie, bubble gum and cotton candy. Disney Frozen scented stationery is another offering from Scentco, also including Smencils, Smens, Smarkers and Gel Crayons. There is also a Disney Frozen FSDU which can help effectively merchandise different lines from across the collection. The Disney Princess range has proven popular with pretty packaging and a variety of fruity scents. There are five different princesses and individual scents to collect. Across the whole Disney licensed range, the scents last for two years. Each scent is released from recycled newspapers, eliminating any concerns parents may have over toxic ink. DKL also offers Disney licensed Hama ranges including Disney Frozen, Disney Cars and Disney Princess. The company supports the Scentco and Hama range with a full marketing campaign, including in-store events, social media, PR and planograms.

Click Distribution 0330 123 2559 | www.clickdistribution.co.uk Panini kicked off Q4 by launching its FIFA 365 Sticker and Trading Card Collections, whilst Topps’ Match 16/17 collection is leading the way at retail. Panini’s new Peppa Pig sticker collection and Dream Big Princesses sticker collection will both be supported by multimedia marketing campaigns. October sees the release of the Trolls movie, accompanied by Topps’ Sticker Collection and Trading Card Game, Icon’s selection of accessories and Zuru’s keychains, launching in September and early October. Topps will also launch The Official Star Wars: Rogue One Trading Card Game ahead of the film release in December. The company will also release The Official Star Wars: Rogue One Sticker Collection on 16th December. A heavy multimedia programme is planned to support the Star Wars: Rogue One collections. Zuru’s Tsum Tsum Series Two Mini Figures arrived in stock in September, with series thee due to arrive at the end of October. Series two is currently being supported by a strong media programme with TV campaigns running through to October. PR support and social media engagement is also proving successful, with consumers and bloggers interacting online. Zuru is also releasing Special Edition Christmas Tsum Tsums. Icon has a variety of licensed products set for release which include the likes of Paw Patrol, My Little Pony and Trolls. Products listed include a range of fashion, hair and dress-up accessories. Five Nights at Freddy’s hangers have proved to be successful, and accompanying them are the Five Nights at Freddy’s deluxe tins. These are scheduled to be released in early October along with Minecraft Series 3 hangers and Yo-kai watches.

Character Licensed Merchandise

Golden Bear 01952 608 308 | www.goldenbeartoys.com Following the success of the Run-along Fun Sounds Twirlywoos, Dance-along Peekaboo is joining the range, featuring sounds and music. Interactive Musical Chickedy and Chick are also new. Children can press their hands to hear phrases and tunes from the show, and watch the satin cloud on their tummies glow. The In the Night Garden range continues to grow, led by the new Musical Activity Pinky Ponk. My Best Friend Igglepiggle and Musical Makka Pakka with Light-Up Friends also join the range this autumn/ winter. The Mr. Tumble Something Special brand has been refreshed with a new look Mr. Tumble. A refreshed Talking Soft Toy will sit alongside the new Mr. Tumble with Lights and Sounds, Mr. Tumble with Fun Tumble Tapp, and a Fun Sounds Musical Car. New for this year is The Justin’s House Playset, which includes two figurines. Duggee Talking Soft Toy, as well as a small-sized Duggee and Enid the Cat, joined the Hey Duggee range this spring and sit alongside the Woof Woof Duggee Soft Toy. Measuring 43cm long, the Stacking Stanley Mega Truck from the My First JCB brand is the largest vehicle in the company’s Big Wheeler line, and features five shape-sorting stacking blocks and a manual tipper. Based on a collection of 3D animated sketches, the Oddbods toy range reflects the core values and humour of the show. The new range of Thomas & Friends plush and arts and crafts launched this autumn/winter. The portfolio includes the Glowing Musical Thomas plush, Small and Large Talking Thomas and Friends plush, Thomas and Friends Beanies, as well as a Mini Sketchy Fun and Felt Set.

HTi 01253 775 544 | www.htigroup.co.uk With a selection of high profile brands for character shaped cases that contain novelty toys relevant to each brand, HTi offers cases featuring characters from Avengers (Captain America and Iron Man), Spider-Man, Disney Princess Belle, Frozen (Elsa) and Minnie Mouse. Other cases available feature Thomas & Friends, Peppa Pig, My Little Pony, Ben & Holly and Minions. All accessories pack away neatly into the case. There is also an extensive selection of pocket money toy and bubbles ranges featuring Disney Princess, Finding Dory, Disney Frozen, Peppa Pig, Paw Patrol, Thomas & Friends, Blaze & the Monster Machines, Spider-Man, Avengers and Star Wars. Ranges will also be available from spring/summer 2017 for Bing and Shimmer & Shine. Teletubbies role-play and musical instruments are new for 2016. New role-play lines, with charactertooled features, sounds and light effects, include a My First Kitchen and Tea Set. The new musical range comprises a guitar, xylophone, keyboard and band sets. There is also an extensive range of Peppa Pig role-play toys, music and dolls prams, as well as pocket money toys and bubbles. HTi’s Peppa Pig House Kitchen is modelled on the character’s own kitchen. The company’s My Little Pony range includes the new Tea Pot Palace, which has lots of interactive sounds and light-up effects. HTi also offers ranges of dolls prams with evergreen Peppa Pig, as well as Disney character brands such as Disney Princess, Frozen and Minnie Mouse. New wheeled ranges featuring character licences include Bing, Blaze & the Monster Machines, Shimmer & Shine, Despicable Me, Disney Descendants, Frozen, Toy Story and Ultimate Spiderman.

GP Flair 0208 643 0320 | www.flairplc.co.uk Flair’s Teenage Mutant Ninja Turtles range is continuing to be a hit as the figures attract fans of the Teenage Mutant Ninja Turtles 2: Out of the Shadows film. The range includes a figure assortment plus a deluxe series of figures which come with additional features, sounds and battling actions. The Super Deluxe figures stand approximately 28cm tall, with multiple points of articulation. Each includes the character’s signature weapon. Another top licensed range in Flair’s portfolio is Doc McStuffins, which has grown with the addition of the Toy Hospital collection. Accompanying the new Toy Hospital TV series, Flair has launched Doc’s Magical Toysponder and the Care Cart, which comes complete with lights, sounds and an X-ray machine. The Doc McStuffins range also has a new role-play offering in the form of the Toy Hospital RolePlay Set. With new branding to match the TV series, the Role-Play Set includes tools and an ID badge. More fun tools, such as a stethoscope, can be found in the new Toy Hospital Bag Set. Ooshies, the new collectible licensed pencil topper range, features a whole host of heroes and villains from the world of DC Comics’ Justice League and Disney’s Marvel Heroes. There are over 80 pencil toppers to collect, including rare glow-in-the-dark and titanium Ooshies, as well as gold plated limited editions. The Shopkins brand has also been strengthened this autumn with the launch of series five, and the newly launched licensed spin-off, Shopkins Happy Places.

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Character Licensed Merchandise

Just Play 0208 643 0320 | sales@flairplc.co.uk GP Flair’s Just Play division has a character licensed portfolio which includes the master toy range for The Lion Guard, a new range for Shimmer and Shine, a plush range for the Disney Princesses, plus a role-play range for the Trolls film. Just Play’s The Lion Guard characters are available to collect in a variety of ways. The foil bag minis are collectible figures and accessories that are compatible with the Defend the Pride Lands Playset. A new Training Lair Playset has launched in time for Christmas, and a range of talking plush and feature plush add to this collection. The Leap ‘n’ Roar Kion Animated Plush comes with a motion sensor and push-activated roar and pounce features. Just Play is supporting the range with a heavyweight marketing campaign including TV, PR and digital support. With the Trolls Poppy Style Station, girls can create different styles for Princess Poppy, and for themselves, using the accessories provided. The line will be TV advertised following the movie’s UK premiere at the end of October. Launching this month is Just Play’s Shimmer and Shine role-play range which includes the Ponytail assortment, the Dress-Up Trunk and the Dress-up Box Set. Plush characters also join the range. The four assorted styles include the Shimmer and Shine genies and their two pets. Also new are the Disney Princess and Disney Frozen styling heads, and Disney’s Beauty and the Beast, Cinderella and Tangled plush dolls. There will also be a range of feature plush to support Disney’s Moana. Other licensed collections include Barbie, Kate and Mim-Mim, Monster High and Goldie and Bear.

IMC Toys 01904 720 908 | www.imctoys.com This summer IMC launched its Mickey & Minnie master toy range, partnering with all major retailers. Popular pre-school play patterns have set the themes for the range, including Outdoor Adventure, Sunday Fun Day and To the Rescue. Key lines include To the Rescue Fire Station, Minnie’s Magic Restaurant and Minnie Fashion Dolls. To bolster the play value of the range even more, IMC Toys has also developed a new technology to be included within the playsets: IMT (Interactive Magnetic Technology). Thanks to this special technology, playsets will come to life. Figures can activate lights and sounds when placed inside the playsets. This autumn/winter will be the first phase of the Mickey Mouse and Minnie Mouse launch, where IMC has created a new range of Mickey Mouse and Minnie Mouse products, warming up for the arrival of Mickey’s Roadster Racers in 2017. To support the launch, IMC has invested heavily in TV campaigns, with over 3600 TVRs planned for autumn/winter 2016. In addition to TV support, IMC is partnering with Disney Junior to run on-air competitions and online advertisements.

Jumbo Games 01707 289 289 | www.jumbo.eu Jumbo Games has announced a new partnership with Mattel to produce a range of Thomas & Friends and Bob the Builder foam puzzles in the UK. The new Thomas & Friends range will be available in January and will consist of Jumbo’s foam puzzle formats, Giant Foam Floor Puzzle and 4-in-1 Shaped Bath Puzzles, offering both retail and consumers something different in this category. For Bob the Builder, Jumbo will be launching a range of three jigsaw puzzles this September, focusing on 4-in-1 Shaped Puzzles, 9-in-1 Puzzle Bumper Pack and a Puzzle Assortment featuring three images for children to collect. Following the launch of the puzzles, the pre-school friendly Giant Playing Cards will also be available in time for Christmas. New licences for adult puzzles include Poldark, Game of Thrones, Thunderbirds and Coronation Street.

Character Licensed Merchandise

KD UK 01727 827 194 | www.kdplanet.com/uk KD UK’s Noddy’s WhoWhatWhere Tablet features in each episode of the new TV series Noddy, Toyland Detective. The WhoWhatWhere Tablet helps Noddy and friends complete missions through various games. Children can now learn about numbers, colours, letters, instruments, shapes and more. The Tablet helps children develop important learning skills such as hand-eye coordination, sound recognition, and imaginative role-play. It lets young ones enjoy hours of creative role play and is ideal for both indoor and outdoor play. The Paw Patrol Blazon features three different game play modes - learning, quiz mode and sequence games. Children can discover shapes, numbers, colours and fun facts about their favourite pups, answer questions, and play games of ‘follow me’ as they watch the lights and repeat the sequence. Children can play alone or challenge their friends. The Blazon also features lights that allows little ones to play in the dark. The Blazon is designed to help children develop important learning skills such as shapes, numbers and colours, logic, memory, fine motor skills, hand-eye coordination and role-play.

Paul Lamond 02072 540 100 | www.paul-lamond.com The newest addition and eagerly awaited title to join the family games portfolio is Ant and Dec’s Saturday Night Takeaway board game. Other popular family board games include Gogglebox and the Mrs Brown’s Boys Ultimate Party Game. In the Paul Lamond licensed football range there are special edition Liverpool FC, Arsenal FC, Real Madrid, Barcelona FC and the new Official UEFA Subbuteo game sets available. There are also licensed Rubik’s Cubes and 3D Stadium Puzzles on offer for a number of UK football clubs including Liverpool, Chelsea, Manchester City and Arsenal FC. A special edition Where’s Wally Rubik’s Cube is also available. When it comes to licensed puzzles, Paul Lamond has 100 and 250 piece jigsaws available from a multitude of famous children’s brands including Jacqueline Wilson, Danger Mouse, Where’s Wally, Scooby Doo, Horrid Henry, Rainbow Magic and Diary of a Wimpy Kid. Brand new to this line up are three 250 piece Danger Mouse Mystery Puzzles. Children can read the story, assemble the puzzle and solve the mystery. Specifically created to keep pre-schoolers entertained, Paul Lamond also has a host of games and puzzles available for the classic brands: Noddy, The Very Hungry Caterpillar, We’re Going on a Bear Hunt, Guess How Much I Love You and Dinosaur Roar. Paul Lamond also has a range of licensed craft available including a Thomas & Friends Activity Table Cloth, Paint By Numbers sets for Rainbow Magic, Dinosaur Roar and Thomas & Friends and new for this autumn are three craft box sets featuring Cbeebies star, Boj.

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Parragon 01225 478 888 | www.parragon.com There will be a continued focus on Parragon’s Storytelling Adventure Tins, with launches across Disney Princess, Disney Pixar, Marvel and Nickelodeon’s Paw Patrol. Each collectible tin is packed with five storybooks, story dice, character cards and press-out characters, which will stimulate the imaginations of children and encourage family play. There will also be new licensed additions to Parragon’s 2-in-1 Jigsaw range, supporting key licences Bob the Builder and Moana, as well as continuing favourites, Finding Dory and Paw Patrol. Each 2-in-1 Jigsaw set comes with a storybook, double-sided jigsaw and colouring crayons. Launching this year is the Book Bag gifting range. Filled with four storybooks, the Book Bags allow children to enjoy stories on the go. Three book bags will launch with Disney Princess, Marvel and Paw Patrol. There will also be a comprehensive social media plan to support these at launch. Further driving Parragon’s gifting range is the Sweet Dreams Library, again supporting key licences including Disney’s Frozen and Nickelodeon’s Paw Patrol. The library includes five bedtime stories, which will help children to fall asleep, whilst the carousel gently turns as it plays a night-time lullaby and projects a soft light show. The Disney Pixar Finding Dory Bedtime Buddy brings the delight of this summer’s blockbuster to night time, helping to create a relaxing bedtime routine. Each set comes with a storybook with a 10-step bedtime routine and a 10-minute story. The box packaging transforms into Dory’s coral bed and comes with a Dory plush toy.

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Character Licensed Merchandise

Tactic Games 01483 332 070 | www.tactic.net This September saw the launch of Tactic Games’ The Secret Life of Pets games range. The range consists of three games: 3D Snakes & Ladders, Kimble Pop n Play and a Giant Domino game. Players continue the adventures of Duke, Gidget, Chloe and Max in the city of Manhattan with the 3D Snakes and Ladders game. The game board is tiered to emulate a 3D city. Kimble Pop n Play is a classic game that never fails to entertain families and the younger players. This version of the game features Duke, Gidget, Chloe and Max playing pieces and a Manhattan playing board. The Giant Domino game features all of The Secret Life of Pets characters on giant colourful domino tiles which are ideal for younger players.

Spin Master 01628 535 000 | www.spinmastertoys.co.uk Spin Master’s range of Noddy toys based on the show, Noddy, Toyland Detective, encourages imaginative play and includes beloved characters such as Noddy, Revs and Smartysaurus, amongst others. Noddy’s Remote Control Car is currently being TV advertised, and is easy for pre-schoolers to drive with forward or reverse buttons. Noddy’s car, Revs, comes complete with light-up headlights and real engine and horn sounds. Also featured in the commercial is Noddy’s House Playset. Its key features include a lift, slide, turntable, removable spaceship bed and sounds that are highlighted in the TV campaign. The playset comes complete with Noddy in his vehicle, and is compatible with all Noddy figures. The Noddy & Friends Figure Multipack features all the favourite characters from the show. This gift pack includes a Smartysaurus figure and a detective glass. Noddy Collectible Figures are also available separately. The range is completed with an assortment of Rev ‘n Go Pullback Vehicles, 8” and 10” high quality plush toys and a premium Noddy Talking Plush. In spring 2017, Spin Master will also debut a full range of The Powerpuff Girls products, including plush, figures and playsets.

TOY MASTER ADVERT 2016.indd 1

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Sakar International 02476 518 500 | www.sakar.com Sakar International is rolling out its line of CD+G karaoke machines. Kids can take centre stage with a variety of karaoke machines ranging from a variety of brands including Disney’s Frozen, Descendants, Disney Princesses, My Little Pony, Hello Kitty, DC Superhero Girls, and making its international debut Dreamworks’ Trolls. Compatible with all portable music players and devices, children can read the words with the built-in viewing screen and an easyto-read LED display. Each Sakar International Karaoke Machine comes complete with a CD+G showcasing two bonus chart-topping hits. The karaoke machine lights up on its own to the beat of the music. Sakar International’s wide range of kids-safe headphones are designed specifically for children. These headphones include volume limiting technology giving each young listener an amplified listening experience without forgoing safety. Compatible with all devices, the kidssafe headphones are convenient and versatile, allowing easy portability wherever a child goes. Completely customisable with an adjustable head strap, the kids-safe headphone is designed for maximised comfort with cushioned, over-the-ear cups to provide rich and clear quality sound. Sakar’s kids-safe headphones come in a variety of designs from brands such as Batman, Superman, My Little Pony, Hello Kitty, Teenage Mutant Ninja Turtles, DC Superhero Girls, Beat Bugs and more.

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Schle ich 01279 870 000 | www.schleich-s.com This March saw the worldwide struggle of Batman V Superman, and to celebrate Schleich has new figures of the heroes, together with further characters added to the Justice League collection. In January, film versions of Batman and Superman became available in a scenery pack, along with single figurine packs of Batman in the character’s new armour suit and the new Wonder Woman. Collectors can also add classic versions of Wonder Woman, Aquaman and Cyborg to their Justice League collections. New villainous representation was also introduced from January, including Batman vs Harley Quinn. Following suit, July saw the superheroes meet even more of their arch enemies, as Batman vs Bane and Superman vs Lex Luthor Scenery Packs become available. The DC Comics collection will be supported by a full marketing and PR campaign for 2016.

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U.S. Patent No. 6,782,675

Character Licensed Merchandise

Rainbow Designs 01329 227 300 | www.rainbowdesigns.co.uk The newest property to join Rainbowâ&#x20AC;&#x2122;s portfolio is Thomas & Friends. The new My First Thomas & Friends collection offers a range of activity and developmental toys featuring the famous blue engine, which hit shelves in September. The My First Thomas & Friends collection joins a host of renowned brand ranges that include Peppa Pig for Baby, Guess How Much I Love You, The Very Hungry Caterpillar, Paddington, Peter Rabbit and The Snowman and The Snowdog. New products available from Rainbow Designs this autumn include the interactive Talk to Me Paddington and My Name is Paddington feature plush toys, Guess How Much I Love You Peek-a-Boo Nutbrown Hare, Activity Thomas and Tummy Time Activity Playmats in both the Peter Rabbit and My First Thomas & Friends collections. Other distinguished brand collections on offer from Rainbow include Elmer, Miffy and Air Puppy.

Pyramid International 01162 843 682 | www.pyramidinternational.com Marvelâ&#x20AC;&#x2122;s Doctor Strange comes to cinemas this October. Pyramid will be supporting this blockbuster with a range of products including mugs, posters, canvases, rubber keyrings and festival wristbands, with a range of notebooks available for the classic comic book version of the character. Fantastic Beasts and Where to Find Them is another box office hit for Warner Brothers. As a prequel to the immensely popular Harry Potter stories, Fantastic Beasts takes place in 1920s America and follows Newt Scamander, who is played by Eddie Redmayne. Pyramid will be backing this monumental release with a complete range of expertly designed products including posters, wooden prints, rubber keyrings, sticker packs, framed art and a magical exposure clock. The company also has a broad range of classic Harry Potter merchandise available, meaning Fantastic Beasts presents a wide variety of opportunities at retail. Finally, Pyramid will also be supplying ranges for upcoming films including Moana, Star Wars Rogue One and Assassins Creed, as well as classic lines for Marvel and DC Comics.

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Branded Distribution Ltd, First Floor, 1 Chapel Street, Carlisle, CA4 8DE Trade sales enquiries: sales@brandeddistribution.co.uk Main reception: 01228 586 100

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Character Licensed Merchandise

Spearmark 01480 213 633 | www.spearmark.co.uk

Posh Paws 01268 567 317 |

Spearmark’s range of licensed products continues to go from strength to strength. From new pre-school licences including Blaze & the Monster Machines, In the Night Garden and Shimmer & Shine, to older children’s brands such as Guardians of the Galaxy and Trolls. Spearmark’s range for each licence includes insulated lunch bags, many of which are available with either 3D lenticular or moulded panels which bring the characters to life. Each bag is then complemented with a co-ordinated drinks bottle for out of home use, as well as a range of in home drink ware, 3D dome tumblers, twisty straws and the popular three piece set which includes a drinks tumbler, bowl and plate. For each of the key children’s licences, Spearmark also creates full figurine comfort lights, which can be used to help children sleep better. They softly change colour and come ready to use with batteries included. Spearmark’s latest comfort light figures, due for release in October, include two of the key characters from the Trolls movie: Poppy & Guy Diamond. The company is also extending its range in the already popular Paw Patrol character sets, creating the hero girls character, Skye. Spearmark’s comfort lights are ideal for the Christmas gifting market. To support these comfort lights, Spearmark has created a marketing campaign, starting from October, which will include both digital and social media advertising as well as in-store activations.

www.poshpawsinternational.co.uk Posh Paws has announced its brand new plush collection based on the upcoming Walt Disney Studios Animation film Moana. The Moana plush range will be available from late October, just ahead of the 2nd December movie release. The comedy adventure tells the tale of an adventurous teenager, Moana, who sails out on a daring mission to save her people. The plush collection will feature characters from the film, including Moana, Maui, Pua, HeiHei and a series of Kakamora’s. The host of characters will also be available in a range of different sizes The plush gives a new spin on a Disney heroine which will capture the kids market and the timing of the movie also provides a great opportunity for Christmas gifting. These soft toys will make an ideal present for the movies target audience. Moana is not just for Christmas, with a summer feel-good vibe this brand is expected to remain strong at retail in spring/summer 17, with additional categories launching throughout summer 17.

Vivid Imaginations 01473 322 000 | www.vividimaginations.co.uk Series two of the CGI remake of Thunderbirds Are Go will launch this October. To coincide with the new programming, Vivid has extended its Thunderbirds toy range. New launches include Supersize TB3 Playset, which is packed full of features including smoke, lights, sounds and two mini action figures, along with the POD Assembly Set, where five PODs can be created such as the Mole and Dozer, each complete with sounds. For the first time, TB5 will be introduced to the vehicle range, plus there is a new Vehicle Superset 2.0 containing TBS, FAB1 & TB5. Vivid will continue to support the range with a heavyweight TV advertising campaign alongside the launch of series two. Vivid’s range of Care Bears has something for little ones and big kids, from the Bean Bag Plush up to the interactive Sing-a-Longs, which talk, sing and dance, either on their own or as a group by sensing another Sing-a-Long is nearby. New for autumn are the collectible Blind Bag Figures, which have been popular in the US. The plush range has been a great success at retail to date, and will continue to be supported by TV advertising. In addition to this, Crayola has aligned with DreamWorks Animation in launching a new range of arts & crafts products to coincide with the Trolls movie. The line-up covers all needs and price points, from the Colour and Sticker Book and Giant Colouring Pages, to the Small Art Case featuring 40+ pieces of all the Crayola tools.

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Over 50 million dynamic books and gifts created every year featuring favourite licensed character brands

Storytelling Tins

Packed full of storytelling adventures with 65+ pieces

My Book of Everything

Storybook Collections

With over 100 stickers

Includes 6 awesome stories

Happy Tins

Packed full of stories and activities Innovative book and gift formats driven by popular licenses to complement toy strategies Visit: www.parragon.com | Tel: +44 (0)1225478888 | Email: uk_info@parragon.com Connect with us @parragonbooks

Character Licensed Merchandise

Lego 01753 495 000 | www.lego.com The latest Lego Marvel Super Heroes set includes three minifigures: Doctor Strange, Karl Mordo and The Ancient One. Doctor Strange’s Sanctum Sanctorum features a portal beast with rotating teeth, moving eyes and tentacles that can trap minifigures, shelves for mystical artefact accessories, a levitation effect for two minifigures, and a levitation function for Doctor Strange’s cloak. The set was made available from 1st August nationwide. Star Wars fans can fly Poe on a rescue mission in the Resistance X-Wing Fighter to protect Lor San Tekka’s home from the attacking First Order Flametrooper. This detailed X-Wing Fighter features opening wings and a cockpit, four spring-loaded shooters, retractable landing gear, removable engine and a detachable BB-8. The Lego Marvel Super Heroes, Spider-Man: Web Warriors Ultimate Bridge Battle set includes a bridge section, trap door, web prison, Goblin Glider, taxi, police ATV and a Spider-Man, Spider-Girl, Scarlet Spider, Aunt May, Scorpion, Kraven the Hunter and a Green Goblin Minifigure.

Branded Distribution 01228 586 100 | www.brandeddistribution.co.uk Two Pacman lamps are on offer, which are both mains powered. The Ghost lamp is 20cm tall, and comes with a remote which allows fans to choose from one of 16 colours, which can be set on one of four modes, allowing the Pacman Ghost lamp to strobe, phase, flash or fade. It also comes with a brightness adjuster. The Pacman lamp also comes with a remote control to not only turn the lamp on and off and adjust the brightness, but also randomly activates one of 12 original in-game sound effects. The sound effects will play every time the light is switched on, but there is also an option to switch Pacman on without the sound effects.

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Rubie’s Masquerade 08453 070 707 | www.rubiesuk.com New from Rubie’s is a series of licensed kids’ dress-up ranges to tie-in with upcoming blockbuster movie releases due this winter. The J.K Rowling-penned Fantastic Beasts & Where To Find Them movie, due in November, will expand on the everpopular Harry Potter universe. Rubie’s new Newt Scamander costume based on the lead character is sure to be a huge hit for the Christmas season, and especially Book Week 2017, along with the new Hufflepuff robe and scarf. December will see the release of the new Star Wars spin-off, Rogue One, and Rubie’s will be adding to its already vast catalogue of Star Wars licensed costumes with a new range including key characters Jynn Erso, K-2SO and the Death Troopers. Costumes at various price points will be available to order this month in the run-up to movie release. Elsewhere, the Disney universe will grow further with the addition of a new character, Moana, from the upcoming animated feature film. For this, Rubie’s will be introducing a new dress-up range for girls, available at two price points for the classic and ‘deluxe’ versions.

Character Licensed Merchandise

Clementoni 0208 782 1134 | www.clementoni.com Clementoni is expanding its puzzle category even further with the addition of one of the year’s hottest licences – Trolls. It is already being tipped as one of the year’s biggest film releases, and will feature on a range of Clementoni puzzles from September, with the added extras of glitter and velvet.

Gemma International 01264 388 400 | www.gemma-international.co.uk Gemma International has announced several new cards, wrap and party signings to complement its licensed portfolio. The range of licences on offer include classics Peppa and Thomas, Pusheen the Cat and Trolls, offering a wide range of choices across its greetings and partyware ranges. Gemma’s licensing team has recently secured the cards and wrap licence for Pokémon and girls’ collectibles Num Noms. It has also signed Animal Jam across cards, wrap and party, in collaboration with National Geographic, for children who love animals and the outdoors. The company continues to bolster its licensed portfolio to provide a variety of market-leading licences to retailers. Gemma’s greetings ranges include ages, no age and relation cards with various finishes and co-ordinated gift packaging.

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H Grossman 0141 613 2525 | www.ozbozz.co.uk H Grossman has introduced a whole host of merchandise from the Ghostbusters movie, which was released in the UK in July. Ghostbusters has a high brand recognition factor, and the new movie introduced the famous “Who you gonna call?” tag to a new generation. Grossman introduced a comprehensive line-up of scooters, skateboards, pogos, helmets, bikes and a range of pocket money items from whoopee cushions to wobblers. It has also introduced Slime, which comes with collectible figures immersed in the goo. The cast of pet characters from The Secret Life of Pets has something for everyone, and Grossman has the licence for wheeled goods and pocket money toys with a full selection from scooters to sand sets on offer. New for Q4 are Power Rangers licensed products, including scooters and a range of Emoji outdoor toys.

High Resolution Design 0203 488 1558 | www.highresolutiondesign.co.uk High Resolution Design will be debuting its Thunderbirds Are Go range at the Thunderbirds Are Go series two premiere at the BAFTA, and will also be on-stand with ITV Studios GE at BLE 2016. The full range will be available from High Resolution Design this November, lining up with the launch of series two that hits screens in the new teatime time slot this autumn. Thunderbird 5 plush will be joining the range at Toy Fair 2017 in January on stand B65. High Resolution Design also has distribution deals in the pipeline with Amazon, Argos and Harrods, and will be rolling out the range to New Zealand, Australia and the US in the coming months. The company’s London-themed 3D plush toy range has also seen success, selling out within seven weeks of the launch.

Character Licensed Merchandise

Little Brother Books 01392 427 799 | www.littlebrotherbooks.co.uk Little Brother Books has secured a range for 2016 including leading brands WWE & Shoot. It has also created a new partnership with magazine publisher Future Publishing, bringing its Games Master and Comic Heroes imprints to annuals for the first time, with dedicated titles behind Minecraft, Clash of Clans/Boom Beach, YouTube Gamers and Superheroes. The company has further reinforced its position in annuals with the news that it is the official publisher for Pokémon Annuals. This news was warmly welcomed by Little Brother Book’s entire retail base, with significant widespread support confirmed for this Christmas. The company has secured significant retailer support, including introducing new national retailers into annuals for the first time.

Pioneer Europe 0800 251 215 | www.QualatexEurope.com Qualatex balloons and party products would be a great addition to any toy store. With a wide range of popular licences available, such as Star Wars, Frozen, Finding Dory, Spiderman, Avengers, and many more - as well as expertise, retail solutions, and training - Pioneer Europe makes sure the retailer is successful and profitable from the start. Recently awarded distribution rights for Procos Partyware, Pioneer Europe now offers the complete party package. Training and retail solutions are on offer to stores to help simplify the sales process.

Re:creation 0118 973 6222 | www.recreationltd.co.uk Adding power to Re:creation’s portfolio this year are My Little Pony, Paw Patrol and Thomas & Friends. The Company’s Make-a-Bar range, which already includes a strong performing Minions Edition, has recently welcomed the introduction of a My Little Pony Edition Twin Bar Pack. Fans of Equestria can now design and create their own chocolate bars featuring their favourite pony characters. Each kit includes everything children need, including three colours of Belgian chocolate, molds and templates. The Make-a-Bar range will benefit from digital and PR support. Announced at London’s Toy Fair, Re:creation has also recently launched a range of Inkredibles activity book titles featuring one of 2015’s best performing licences, Paw Patrol, and Thomas & Friends. The range of titles features a number of proprietary ink effects, and each comes complete with ink effects pens to bring colouring pages and puzzles to life.

John Adams 01480 414361 | www.johnadams.co.uk John Adams has expanded its Disney Princess licensed portfolio with two new Jelly Stickers Light & Sparkle lines, including a Fairy Lights set which comes complete with six jelly paints, Disney Princess jelly stickers, a string of 10 soft glow battery powered LED lights and 10 Jewel Castings. The Disney Princess Night Light & Projector will also join the collection for autumn. The set comes complete with everything kids need to make the 2-in-1 Night Light and Projector, to create a soft night-time glow or project a jewel light show. The set includes six jelly paints, three Disney Princess inserts and a rotating LED lamp unit with a jewel dome. Also joining the Disney Princess licensed range will be the Disney Princess Rapunzel BloPens Creative Case set featuring five Rapunzel stencils, and packaging that turns into a mini easel.

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licensingworld Going rogue

Toy World spoke to Argos’ chief toy buyer, Linzi Walker, about the retailer’s recent live stream unveiling of the new Rogue One toy range. Were you pleased with the reaction to the Rogue One live stream unveiling? I was delighted - Argos has never revealed a new toy range in a live broadcast before, but we felt this was a great way to create drama around the new Star Wars Rogue One toy collection and the other Star Wars lines we’ve added to our offering. The audience reaction during the stream – and indeed in the days since – has been extremely positive: more than 15,000 people have now viewed the stream. What were the main comments and questions you received from viewers during the programme? As we expected, the biggest question on everyone’s fingertips was “when can I get my hands on the toys?”. With the live stream running at the point when we could start taking pre-orders, Argos was able to satisfy that demand in advance of the toys being physically available to purchase on 30 September. Viewers were impressed with the diversity of the new toy range and we saw reactions really spike when our expert panel were showcasing the new Propel Star Wars Battle Quads. The other thing fans seemed keen to know was whether we were giving any of the new toys away; we followed the live stream up the next day with a fantastic competition for people to win a Star Wars bundle. Why did you decide on the midnight timing for the event? Midnight was the first moment the toys could be seen and shared with the world – with Star Wars being such an important toy range, we wanted Argos to be the retailer where people could both see the new toys and order them first. Do you feel that having a new Star Wars-related movie every year is a positive thing, or is there a risk of overkill in terms of product sales? The key to avoiding overkill is to ensure diversity in the ranges: It’s important that it isn’t just the same toy being churned out year after year, and Star Wars has absolutely got that right. At Argos, we know there’s always going to be demand for the key action figures, but it’s been great to also add some really unique spins on toys to our range this year, such as the Nerf Glowstrike darts, and even the reinvention of BB8 with Sphero’s Battleworn edition with Forceband.

Winning Moves launches Cluedo: Game of Thrones

This year the company is launching Cluedo: Game of Thrones, in partnership with HBO Global Licensing. Featuring a double-sided game board, two different mysteries to solve and more, this twist on the mystery game will entrench fans in a world of intrigue and betrayal. There are 12 suspects in total, six of which characters reside in the Red Keep and six which reside in Meereen. The six weapons include a Crossbow, Poison Vial, Arakh, Faceless Man, Catspaw Assassin Dagger and Battle Axe. Cluedo: Game of Thrones also includes 21 Intrigue Cards (including 13 Master of Whisperers and eight White Walkers), six custom movers, a custom scoring pad and instructions. Claire Simon, marketing manager at Winning Moves, commented: “We’re delighted to be launching Game of Thrones Cluedo, and we know it will be wellreceived by fans of the show and our other Game of Thrones games. There is always an element of mystery in the show and Cluedo is the perfect way to bring these elements home in a fun, challenging game.” Cluedo: Game of Thrones will be available in the UK this month.

PMS International’s Gosh! Designs strengthens licensed range Gosh! Designs from PMS International has some striking new ranges across a variety of new signings. Launched at Autumn Fair last month were bright and stand-out ranges from Betty Boop, Sonic the Hedgehog, Sonic Boom, Mr. Men & Little Misses, The Smurfs and Sesame Street. The company’s Smurfs range covers a variety of categories from impulse price points, with value for money art sets and pocket money toys releasing in time for the Sony Pictures movie in March 2016. Novelty plush is a key feature of the Sonic the Hedgehog range, including slippers and hats. The Sesame Street collection extends into pocket money, stationery lines and gifting, including 3D relief mugs and cushions, and the Mr. Men & Little Misses range features favourite characters as reversible plush and seat belt buddies. The new signings are additions to a growing licensing portfolio available in retail from early 2017 across plush, art and craft, outdoor play, novelty gifts, pocket money toys and stationery.

Are there any particular Rogue One lines you’ve been impressed with? Certainly the Death Trooper Blaster with GlowStrike, which is an Argos exclusive, the imposing 20 Inch Death Trooper figure and, from Lego, both the Krennics Imperial Shuttle and Tie Striker are hugely impressive in the level of detail.

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Brand new With a whole host of new and exciting initiatives, this year’s Brand Licensing Europe event is looking to be bigger and better than ever before. Clarabel Jones spoke to the show’s organisers to find out what visitors can expect from this year’s event.

ith a number of new exhibitors representing a huge variety of categories at BLE this year, alongside the return of leading brands such as Nickelodeon, DreamWorks Animation, NBC Universal and The Pokémon Company International, BLE’s brand director Anna Knight believes this year’s show will be the most successful yet. “Registration is tracking well ahead of last year, with some fantastic licensees, manufacturers and retailers already signed up to attend,” she told Toy World. “This year there will also be a real focus on the experience of our visitors, with many more staff on hand to help and assist people with their specific questions.” One of the most noteworthy developments that will be putting 2016’s show head and shoulders above its predecessors is its new Matchmaking Service, which Anna says is already seeing a high uptake with both exhibitors and visitors alike. “The Matchmaking Service is a tool that allows pre-registered visitors and exhibitors to pre-arrange meetings,” she explained. “This is a really significant new addition which we hope will drive real value to everyone participating. The service allows visitors to search for IP owners, categories or products of

interest and request a meeting with exhibitors that match these criteria. We first launched the service at Licensing Expo in June 2016, and we’re really excited to continue the success at BLE with a truly global Licensing Group initiative. Engagement is already very high, with over 2,000 meeting requests sent a month before the show. For this reason, we would encourage anyone attending BLE this year to sign up as soon as possible, as meetings are on a first come first served basis, and exhibitors are booking up their time already.” However, BLE’s Matchmaking Service isn’t the only new development that will be changing the scope of this year’s show. The event’s Retail Licensing Club, which officially kick-starts on Tuesday 11th October, the first day of the show, is another new initiative which the show’s organisers have prepared to help visitors keep a finger on the pulse of the licensing industry. “The Retail Licensing Club is a year-round networking and education programme for all retailers to stay up to date with the latest trends and forecasts within licensing,” Anna explained. “Other new initiatives to expect this year include the Product Showcase within the Brands and Lifestyle zone, where we’ll be showcasing a range of cross-category products, with the aim of demonstrating the real potential of brand licensing.” Another great initiative, which was launched at

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BLE to give junior retailers the opportunity to gain a deeper understanding of the complex licensing industry, is the Retail Mentoring Programme. “Retail plays such an essential role in licensing, and this course helps to give an all-round picture of the industry,” added Anna. “The Retail Mentoring Programme sees retailers attend seminars, licensor visits and a day judging products for the Licensing Awards, culminating with a visit to BLE where they can put their learning into practice. This year’s programme welcomed over 50 delegates from companies including the likes of Marks & Spencer, Halfords and Asda.” “On top of this, 2016’s seminar programme has a lot of exciting content including a programme on kids licensing from NPD, a fantastic brand licensing panel featuring Pink Key Consulting, presentations from the V&A, Unilever, Cath Kidston & Beanstalk and a series of roundtables hosted by LIMA.” With this in mind, Brand Licensing Europe clearly holds its status as a must-attend event for anyone working in the toy licensing community, and its success is only set to continue with the addition of new initiatives and exhibitors. Over the next few pages, Toy World presents a comprehensive preview of this year’s show, which contains everything toy licensees need to know about the hottest upcoming brands for 2017 and beyond.

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Masking around Toy World spoke to Andrew Carley, head of global licensing at Entertainment One, to find out what makes PJ Masks so popular, and what plans are in place for 2017. What is the background to the PJ Masks programme? PJ Masks is based upon a French series of picture books, Les Pyjamasques, by Romuald Racioppo. The animated TV series is a collaboration between eOne, Frog Box and French animation studio TeamTO, along with Disney Junior, which airs the show globally, and France 5, the FTA broadcaster in France. The series is about three six year-olds who are able to assume alternate superhero identities - the PJ Masks - when they slip into their pyjamas at night and activate their special bracelets. There are three superhero characters, Owlette, Gekko and Catboy and three regular villains, Romeo, Night Ninja and Luna Girl. Together, the three heroes go on adventures, stop crimes, defeat villains, solve mysteries and learn valuable life lessons.

What was the initial reaction to the show when it launched in the US and France? It has been an instant hit. In the US, Q1 viewing figures showed a reach of eight million kids aged 2-5, including four million boys ages 2-5. It has been a similar story elsewhere around the world, and we’ve already had a second series of 52 episodes approved for production and set to air in autumn 2018. We are very pleased with the reaction to it so far, and there’s still a lot more to come.

Why do you believe the show has proved so popular? Superheroes are a favourite with so many age groups at the moment. A lot of that is of course due to the popularity of the films, but we noticed that while young children, particularly boys, love superheroes

and action content, there wasn’t a great deal of ageappropriate content for the pre-school market. Role-play and pretending is such an important part of children’s play at that age and PJ Masks taps right into that with the idea that bedtime, which is a special time for a child anyway, does not have to be an end to the day’s adventures but, in fact, a beginning. It’s important to add as well that the show offers positive messages for children about responsibility, honesty, being a good friend and learning how to work in a team.

What broadcast plans are in place for the UK market? The show launched in the UK on Disney Junior in February of this year, and already the channel has significantly increased output from one slot on Wednesday with one repeat on Saturday and Sunday, to multiple daily slots from Monday to Sunday. It has been the number one rated series on the channel during its first six weeks on air, and episodes that premiere on Wednesdays have seen a 40% uplift in the channel’s viewing figures in the 4-7 year-old age group. Also as I previously mentioned, there is a second series in the pipeline.

When will the consumer products programme start to roll out in the UK? You will start to see products launch in the UK from next year. Flair is distributing the Just Play toy line in the UK, which includes action figures, playsets, vehicles, plush, dress-up and role-play. Elsewhere, we’ve signed distributors in key territories and merchandise will also roll out across Europe and the rest of the world in 2017.

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Andrew Carley, head of global licensing, Entertainment One

We will be introducing PJ Masks to our European partners at BLE, and are looking to sign additional partners to complement our core toy programme. We are already in advanced discussions in a number of key categories, which we hope to have signed by the end of the year.

What feedback have you had from retailers to the brand? Across the board the reaction has been overwhelmingly positive from retailers, who can see the commercial potential of the show. The superhero characters are aspirational and each one has their own vehicle, which is extremely cool, so it instantly translates well into consumer products. Having both male and female lead characters also means that product can appeal to both genders. There haven’t been many new properties breaking through in recent years, and retailers are keen to see exciting, fresh new properties like this. So, based on the runaway success of series, and the quality of the products from our licensing partners, we anticipate that they are going to enjoy major sales and we will be working with them to make PJ Masks a success story in-store as well as on screen.

touchingbase

Brand tour As this year’s Brand Licensing Europe event draws ever closer, Clarabel Jones speaks to a number of exhibitors to find out what they have in store for licensees, and what challenges the future holds for the licensing community.

Kelly Gilmore

Warner Bros. Consumer Products

Marianne James Nickelodeon

BLE is one of the biggest and probably most important shows in our market; it serves as a key venue to showcase what we are excited about, meet with partners and get a snapshot of what trends and issues are affecting the industry. Due to the attendees BLE attracts, there is no other event that offers such wide-ranging business opportunities in Europe. BLE is certainly a focal point for Nickelodeon and Viacom Consumer Products. A big focus for Nickelodeon and Viacom Consumer Products this year is pre-school. Our pre-school offering is greater than ever before, with something for everyone. We’ll be going through future plans for current retail hits Paw Patrol, Half-Shell Heroes and Blaze and the Monster Machines as well as Shimmer and Shine, which will be arriving in UK stores at the time of BLE. In addition, we will also be showcasing our home-grown pre-school hits Digby Dragon, Lily’s Driftwood Bay and Wissper. We’ll also be taking partners through plans for our evergreen properties Teenage Mutant Ninja Turtles and SpongeBob SquarePants. Innovative licences and encouraging new IP continues to be a challenge for the licensing community, with public demand so strong for trusted franchise and movie brands. It is key that we continue to look at new properties in order to keep the marketplace vibrant and fresh and encourage new talent.

At BLE this year, we will be focusing on DC, including DC Super Hero Girls, which is our new property which introduces a new superhero universe designed especially for girls, as well as Wonder Woman, the most iconic female superhero of all time, who should not be missed in her solo feature film that debuts in June 2017, following her introduction in Batman V Superman. There will also be plenty of buzz around the hotly-anticipated theatrical film, Justice League, as well as other DC properties, including the new animated television series, Justice League Action, Teen Titans Go!, and the DC TV primetime slate of The Flash, Arrow and Supergirl, amongst many others. We are also excited to spotlight J.K Rowling’s Wizarding World, which is delighting fans once again with the release of Fantastic Beasts and Where to Find Them on 18th November. The licensing programme will be inspired by new creatures, characters and locations to deliver product targeting tweens, adults and collectors. In addition, we will also feature our classic animation properties with the new television series Wabbit – A Looney Tunes Production, The Tom and Jerry Show and Be Cool Scooby Doo. Scooby Doo will also be back on the big screen with a fully CG film S.C.O.O.B, coming soon from Warner Bros. Pictures and WAG Pictures. With Mattel as the global master toy partner, DC Super Hero Girls is exciting as it’s all about empowering girls to discover their own unique powers. Licensees around the world are supporting the programme that crosses more than 30 categories, from toys including action dolls, action figures and action role-play, to costumes, apparel, accessories, publishing and much more. The product is rolling out in more than 35 countries around the world. Lego is our official construction partner, IMC will have a youth electronics and role-play range, Sambro will have pocket money and creative play items, D’Arpeje will bring out a collection of outdoor scooters and skates, plus great protective accessories, and Sakar has range of electronic items. The Wonder Woman feature film, from Warner Bros. Pictures, will also be supported by Warner Bros. Consumer Products with a global licensing and merchandising programme for fans of all ages. We’re also very excited about Warner Bros. Animation’s new series of Justice League Action which is coming soon, along with the highly anticipated action-adventure feature film Justice League, which is also hitting screens next year. The challenge in the licensing community is always striving for originality in what is a very competitive sector and with the sheer amount of properties that are vying for shelf space at retail. That’s what’s great about a property like DC Super Hero Girls, as it draws on the unique heritage of the DC Universe in an original and exciting new way that brings these iconic female DC characters to girls, kids and an entirely new audience, which is key to standing out in the licensing market. In a market that is undergoing some natural consolidation, Warner Bros. Consumer Products is wellplaced, with a very strong portfolio that offers new and exciting content, characters and stories with proven performers that will surely make 2017 another huge year.

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Launched on TV in over 70 countries worldwide with Disney Jr and on France 5 in France Series 2 in production for delivery Autumn 2017

Over 1 million downloads of first gaming app since launch June 2016

Music videos available now and new interstitial content ready Spring 2017

Brand new app launching internationally Autumn 2016

PJ Masks ÂŠ Frog Box / Entertainmxent One UK Limited / Walt Disney EMEA Productions Limited 2014.

Graham Saltmarsh Turner Broadcasting

Brand Licensing Europe is a fantastic opportunity to showcase all your key properties to the whole licensing industry in one big colourful go. Our key properties for the show this year are the ever-popular Adventure Time, the new Powerpuff Girls, Ben 10, The Amazing World of Gumball and We Bare Bears. The licensing industry has always faced challenges from currency fluctuations to an ever increasing number of properties fighting for shelf space, but the more challenges there are the more inventive the products become and the more creative the industry is at bringing them to the market.

Alison Watkins Beano Studios

We are delighted that Beano Studios is officially launching at BLE this year. It is a great way for us to showcase all of our properties, and to engage with such a wide range of retailers and licensees in such a vibrant and exciting event. Beano has undergone a major renewal with the launch of the new Beano.com website, which will become a destination entertainment network for kids aged 7 to 10 over coming months. In support of that, we have a whole new design direction for consumer products which harnesses all of the amazing attitude of Beano and its characters, as well as acknowledging the comic charm of its heritage. We will also be unveiling a new CGI-animation series, Dennis & Gnasher Unleashed, where we will see our beloved characters with a whole new look. There’s also a new design direction and content plan around the iconic girls’ magazine from the 70s, Jackie, so visitors to BLE this year should keep an eye out for the disco ball on our stand. For Beano Studios, the challenges in the licensing market at the moment are centred around how we talk to our consumers and get our products in front of them. Pressure on retail shelf space, especially when trying to launch something new, is always hard, so as an IP owner we want to be flexible and imaginative, working with our licensees to create great product which is supported by a strong consumer communication and retail strategy.

Jason Rice Sega

BLE is the biggest and most important event in the trade calendar for us. It’s our one opportunity to showcase all of our IPs at an event which truly catches all areas of our trade under one roof. To not be involved would be crazy. We’ll be showcasing the full breadth of our Sonic franchise this year. We have new games, a new season of Sonic Boom and new licensing partners to show off. As you know, this has been a huge year for Sonic, and we’ve been celebrating his 25th birthday with a whole host of events and new product ranges. Next year is set to be even bigger as we build towards a whole roster of new content across the full range of platforms, including next generation consoles. It’s exciting times. In terms of the challenges we’re facing, the licensing market is evidently more cluttered than ever before, with new IPs and relaunches of old ones. Simultaneously, we are contending with the ongoing consolidation of bricks and mortar retail and shelf space, resulting in the dominance of a small number of super power retailers working in partnership with a handful of global licensors.

Rikesh Desai BBC Worldwide

Over the years BLE has become bigger and more important for our business. It’s the one event that allows us to build key relationships, showcase our brands and talk to our partners and retailers. Every year new licensees and retailers are searching for properties that can help expand their business and reach new audiences, and we believe that BLE gives us the perfect platform to showcase our portfolio of growing new and established global brands. At BBC Worldwide we’re fortunate to have a strong portfolio of diverse brands which provide a complete offering across all genders and age demographics. For BLE 2016, we’re returning with our pre-school friends including loveable Huggable Duggee and the dynamic Go Jetters. Established and popular brands such as Doctor Who, Top Gear, Sarah & Duck and Something Special under the Mr. Tumble banner will also be represented at the stand. Personally, I think the main challenge currently face the licensing community is working out how we continue to delight the fans through new and exciting partnerships. Fans’ expectations and market dynamics evolve so quickly and keeping up with this can be challenging, so with this in mind, it’s important we identify suitable partners that have a track record of delivering quality and are as passionate about our brands as we are. An example of this is our recent partnership with Fisher Price for Go Jetters; for me this sets the benchmark in terms of ambition in the way we bring content to our fans and how we continue to deliver innovation.

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Visit us at BLE Stand C40 For Licensing queries, please contact: EUROPE, MIDDLE EAST & AFRICA:

US, CANADA & LATIN AMERICA:

REST OF WORLD:

Jason Rice Email: jason.rice@sega.co.uk Tel: +44 (0) 208 996 4568

Anoulay Tsai Email: anoulay.tsai@sega.com Tel: (747)400-2410, ext. 203

Rika Shirai Email: rika.shirai@sega.com Tel: +81 3 6871 7122

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Nickelodeon & Viacom Consumer Products 0203 580 3016 | www.nick.co.uk Stand D10 With the show floor redesign and the company’s booth positioned on the main aisle facing the entrance, this year Nickelodeon & Viacom Consumer Products (NVCP) will be taking centre stage at BLE this year. NVCP has also taken sponsorship of the gable window and show bags, and will be presenting the MTV Bar for a second year. At the show, the company will be showcasing its growing line-up of preschool properties. Paw Patrol remains a global smash hit, and one of the top global pre-school properties at retail this year. A top choice for boys and girls, demand for consumer products is mirroring the property’s on-air success. The toy line from Spin Master closely follows the storylines and themes from the show, and Nickelodeon has also moved into CPG categories for the property. Blaze and the Monster Machines product launched in EMEA less than a year ago, and is off to a strong start. The science, technology, engineering and maths curriculum in the show is a hit with parents, and the races, chases and stunts are engaging kids across multiple platforms and in multiple territories. Kids can re-enact the rivalries and adventures of Blaze, Crusher and the rest of the Axle City gang with the toy line from Fisher-Price, alongside the array of other consumer products available. The new completely CGI-animated season of Shimmer and Shine has recently debuted on Nick Jr, and consumer products are launching in the UK, with a full EMEA roll-out set for 2017. Following the successful launch seen in the US, the company has high hopes for product in the UK and for the continued success of the property. In addition to these North American-originated properties, Nickelodeon & Viacom Consumer Products will also be going through programme and product plans for home-grown IPs, including the award-winning Lily’s Driftwood Bay, the recently launched Wissper and Digby Dragon, which debuted in July and was the top Nick Jr. programme during that month. The company will also be giving a sneak peek of one of its newest pre-school properties, Nella the Knight. Nella is a one-of-a-kind princess, and the company is excited to share news of the new series with its partners. Outside of the pre-school sector, Nickelodeon & Viacom Consumer Products has its evergreens: Teenage Mutant Ninja Turtles and SpongeBob SquarePants. Both properties are hits with kids and adults alike, and the company has long-terms plans for them. Both are supported by lots of new content across on-air and digital. For Turtles, the company has season five launching in 2017, and season eight of SpongeBob is currently airing with seasons 10 and 11 already greenlit. Season five of Turtles will include specials perfect for consumer products. In addition to this, SpongeBob has his own Broadway show opening soon, and he will also be taking another foray into the fashion world in 2017. Nickelodeon & Viacom Consumer Products also has some exciting news and opportunities to share around its 90s properties such as Ren & Stimpy and Hey Arnold!.

Sony Pictures Consumer Products www.sonypictures.com Stand A10 Sony Pictures Consumer Products (SPCP) is heading to Brand Licensing Europe 2016 with an exciting lineup of film licences, featuring new properties and enduring franchises all of which include partnerships with top tier licensees and retailers from around the world. SPCP’s highly anticipated tentpole theatrical release of Emojimovie: Express Yourself leads the presentation slate this year, along with a strong line-up including Smurfs: The Lost Village, the first live action/CG adaptation of the beloved classic Peter Rabbit, The Star, and the Hotel Transylvania franchise, which includes the third instalment of the film and a new TV series. Among the featured live-action properties are Jumanji, starring Dwayne Johnson, Kevin Hart and Jack Black, and Dark Tower, based on Stephen King’s successful book-franchise, starring Matthew McConaughey and Idris Elba. Rounding out the line-up is SPCP’s classic brand portfolio that features Ghostbusters Classics, Karate Kid, the Men In Black franchise, the Underworld franchise and Easy Rider, among others.

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NITRO CIRCUS

O NE O F THE WO R LDâ&#x20AC;&#x2122;S FAS TES T GR O WI NG Y O U TH ENTER TAI NM ENT BR ANDS

LICENSING

VIDEO GAMES, APPAREL, TOYS, SPORTING GOODS, HOME

SOCIAL MEDIA OVER 150 MILLION TOURING 100+ SOLD OUT SHOWS

TOTAL IMPRESSIONS EACH MONTH

TELEVISION

BLE BOOTH A20 LICENSING OPPORTUNITIES FRANCESCA LISLE-GRIMSHAW francesca@lislelicensing.com CASSIE DOMBROWSKI cassie@nitrocircus.com n itrocircus.com

GRAY IS TRIM AREA / INSIDE GRAY IS FINAL TRIM

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Art + Science International 01903 885 669 | www.artistsandscientists.com Stand A85 Kazoops! is a new animated pre-school series which launched on CBeebies in June 2016. Following the adventures of sixyear-old Monty and his best friend Jimmy Jones, the family pet pig, the animated series demonstrates the value of critical thinking and creative play. There’s a song at the centre of every episode, giving visually rich adventures that are crucial to the story. Since launching on CBeebies, Kazoops has attracted an average 24% audience share, and is performing well on BBC iPlayer. There are 78 episodes, and it also launched on ABC in Australia in August, and globally on Netflix in September. The first partners are on board, with products in development for launch in 2017, and there are many more licensing opportunities available. Action Man, the hero that inspired whole generations, is now 50 years old. Art + Science International is launching a new limited edition range of figures in autumn 2016, featuring the best of the 60s and 70s features: the flocked hair, the hands that grip, the signature scar, an Action Man booklet and the iconic dog tag. Apparel and gifting lines are in development, and there are now licensing opportunities available for all product categories. Subbuteo is one of the world’s most iconic and biggest table football games, with almost 70 years of heritage. Since the successful relaunch in 2012, the brand has grown with licensees in gifts, apparel and homewares. There are now opportunities to be part of this growing programme. Celessence is a micro-encapsulation technology which allows fragrances and skin-care actives to be applied to multiple surfaces. Licensing partners worldwide include Marks and Spencer, Macy’s, Clarks, Stride-rite, Febreeze and many more. There are opportunities to add scents to all kinds of licensed products, with co-branding opportunities also available. Plasticine is a classic British brand which is over 120 years old, and is now available to be licensed. Retro advertising images are available alongside the current style guide, which presents co-branding opportunities with characters. Stylophone is the original pocket synthesizer and one of the iconic and most popular electronic musical instruments of the 20th century. It’s been used by many famous artists, including Davie Bowie and the Kaiser Chiefs, and has sold over four million units. A new style guide is in development, with licensing opportunities across a number of categories now available.

BBC Worldwide julie.kekwick@bbc.com/jason.easy@bbc.com | www.bbcworldwide.com Stand E20 BBC Worldwide comes to BLE this year showcasing new product and licensees which extend popular BBC brands to new audiences. For 2016’s show, the company is returning with its pre-school friends Hey Duggee and Go Jetters, as well as established global brands Doctor Who, Top Gear and pre-school brand Sarah & Duck. Go Jetters has had a strong year after making its debut earlier in 2016. Fisher-Price, the brand’s global master toy licensee, launched its first raft of toys in the UK earlier this year, with further roll-outs planned for other markets. Multiple deals already secured include Aykroyd and TDP for nightwear, underwear and swimwear, and Blue Sky Designs which is creating a range of art, stationery and activity products. Current licensees for the brand include publishing partner Penguin, which is releasing a range of companion books, Immediate Media for magazines, Ravensburger for puzzles and games, as well as a selection of apps developed in-house with Scary Beasties. Series two of Hey Duggee is premiering on CBeebies this autumn, and master toy partner Golden Bear is currently developing new product ranges for autumn/winter 2017. There are also three Hey Duggee apps created with Scary Beasties, including The Big Badge App, The Outdoor Badge app and the Hey Duggee Colouring app. For publishing, Penguin has created a range of Hey Duggee companion books, and in October the Big Bumper Hey Duggee DVD will launch into all major accounts. New licensees for this year include Aykroyd, TDP and Blues for clothing, Blue Sky Designs for a range of art, stationery and activity products, Star Cut-Outs for life-size standees, and Kinnerton for confectionery products. Immediate Media’s Hey Duggee Magazine and the Hey Duggee Show for CBeebies Land at Alton Towers have also proved to be a success. BBC’s pre-school brands in international markets are going from strength to strength, with Go Jetters and Hey Duggee amongst the top performing shows on ABC Kids in Australia. In the US, Hey Duggee is off to a strong start on Nickelodeon Junior, landing in its top five shows. Doctor Who returns to BLE with master toy licensee Character Options, following the success of Twelfth Doctor Second Sonic. BBC also has some Doctor Who product coming down the line including a Tardis Shed from Monster Factory, and role-play games from Warlord Games. Returning licensees for the brand include Aykroyd, TDP and TV Mania for clothing, and DreamTex for bedding. With a refreshed presenting line-up that has sold to more than 130 territories this year, Top Gear has added a range of new licensees including Zeon, TDP and Aykroyds. This is in addition to its partnerships with Topps, DreamTex, Kinnerton, Danilo, Cooneen and 50 Fifty. Golden Bear recently refreshed and redesigned the Something Special offering under the new banner of Mr Tumble Something Special. The brand has increased TV advertised product lines, including a vehicle and new feature plush for 2016. Sarah & Duck’s merchandise line features plush toys from Posh Paws, with further BBC DVDs and a number of best-selling apps including a Day at the Park and the Sleepover. A new licensee for the brand is Carte Blanche, adding to existing products that include Dreamtex for bedding.

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Bringing brands to life on stand

A20

Developing merchandise programmes for leading brands.

Join us and let the adventure begin!  +44 (0)1937 586 237  info@lislelicensing.com  @Lisle_Int

lislelicensing.com

SERIES 2 ON AIR NOW!

10 million viewers since launch

Number 1 in time slot for Kids 4-6

Over 35 million iPlayer requests Airing now on Nick Jnr in the US!

Over 60,000 fans on Facebook!

Visit us at Brand Licensing Europe at stand E20 For all licensing enquiries please contact: Rikesh.Desai@bbc.com (+44)208-433-2931 Jason.Easy@bbc.com (+44)208-433-3692

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Bulldog Licensing 020 8325 5455 | www.bulldog-licensing.com Stand F2 Bulldog Licensing is presenting a mixture of brands at BLE 2016. The statistics surrounding the Shopkins brand show that more than 600 million characters have been produced around the globe, over a billion views have been recorded of Shopkins videos on YouTube, and the Welcome to Shopkins World app has been downloaded nearly 10 million times, topping the iTunes charts in more than 11 countries to date. A rapidly growing licensing programme features over 40 partners across a wide range of categories, including toy, stationery, apparel, publishing, games, party goods, posters and homewares. Also from Moose Toys is Grossery Gang, which builds on the success of Shopkins with a new range of collectible characters. Season one is now on sale, supported by a website, upcoming app and regular YouTube content. Twozies is also one of the latest offerings from Moose Toys. A range of babies and pets that do everything together, Twozies first need to be collected and matched together. In total there are over 140 characters to collect, including Super Rare and Limited Edition characters. Miraculous: Tales of Ladybug & Cat Noir, is another new brand in the Bulldog line-up. Ladybug stands as the only girl superhero starring in her own original animated TV series, already ranking number one on the Disney Channel UK. Miraculous, brought to the world by ZAG/Zagtoon and Method, is criticallyacclaimed, has number one rankings in most key markets and global TV coverage with TF1 in France and Disney Channel throughout EMEA, LATAM, and Korea. In the US, Nickelodeon has seen the show rise to number four for all girls’ programming. Season two and three are in production now. An action doll, role-play and plush range from Bandai is set to launch exclusively in Toys R Us in Q3, followed by a full market roll-out in 2017. Garfield is the recognisable cartoon cat featured in over 2,100 newspapers across the globe. The feline is responsible for book sales in excess of 200 million copies to date, two feature-length live-action films, and three CGI-animated movies, as well as thousands of lines of licensed merchandise. Current licensees include Sambro for bags and stationery, Misirli for nightwear, socks and underwear, Ravette for publishing and J Fox for accessories. Garfield apparel is also a major seller on the high street with Blues, Poetic Gem and BCI all on board. Angry Birds is the mobile game that became a global phenomenon. The various games in the franchise have been downloaded more than three billion times in total, and Angry Birds is now a massive property with a reach across generations. The Angry Birds Movie has boosted the brand’s profile even further. Yo-Kai Watch is the hit anime that follows a boy who gets a special watch empowering him to discover mysterious beings called Yo-Kai. Cartoon Network screens the show every weekend morning and evening, backed by major marketing support, including trailers and website competitions. A host of licensees are also on board across apparel, bedding, toy, video games, greetings, stationery and more.

Turner Broadcasting 020 7693 1000 | www.cartoonnetwork.com Stand D50 Leading the company’s line-up will be the 2016 revivals of Ben 10 and The Powerpuff Girls. The new-look series of 40 x 11 minute episodes will premiere on Cartoon Network channels in EMEA and APAC this autumn, before rolling out to North America and LATAM in 2017. Playmates has been confirmed as the global master toy partner, with Giochi Preziosi appointed as its pan-European distribution partner. Led by the toy line, the consumer products programme will begin rolling out from autumn 2017. This year has also seen Blossom, Bubbles and Buttercup make their highly anticipated return in a reboot of The Powerpuff Girls. The new series of 40 x 11 minute episodes launched across EMEA in April, and a second season has already been greenlit. The new show retains the playful, offbeat humour and action of the original, but has been refreshed for a new generation of fans. Global toy partner Spin Master will launch its toy range in Q1 2017 across EMEA, with fashion, accessories, gifting, homewares, publishing and back to school products closely following. At BLE, Cartoon Network will also present opportunities for Adventure Time. The adventures of Finn and Jake continue to draw record audiences, with over 45 million fans regularly tuning in to watch the show across EMEA. The show currently boasts more than 100 licensees in the region, and a raft of high profile partnerships including Lego, Dr. Martens, McDonalds and Desigual are successfully fuelling interest in the brand. The multi award-winning comedy family sitcom, The Amazing World of Gumball, will also feature on the presentation slate. Spain and Italy have led the licensing programme rollout for the global TV show, and Cartoon Network is now looking to expand into the back to school, toy, apparel, publishing and FMCG categories. Cartoon Network’s new animated show, We Bare Bears, launched across EMEA last October. The adventures of bear brothers Grizz, Panda and Ice Bear and their attempts at assimilating modern-day human society are already captivating fans, and Cartoon Network will be talking more about the licensing opportunities at this year’s show.

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FremantleMedia Kids & Family 0207 6916 000 | www.fremantlemedia.com Stand E55

Entertainment One 020 3691 8509 | www.entertainmentone.com Stand C50 The company’s new CGI animated pre-school TV property PJ Masks will be making is debut at the show, where the licensor will unveil opportunities for the ratings winner which soared onto TV screens around the world this year. Global licensing phenomenon Peppa Pig will lead the charge on the licensor’s presentation slate, which also includes Ben and Holly’s Little Kingdom. Peppa Pig is an established and leading pre-school property in numerous territories including the UK, Spain, Italy, Greece and Russia, and is rapidly gaining a foothold in countries such as France and China where retail recently launched. The brand now generates over $1bn in worldwide retail sales per annum, with over 800 licensees supplying products globally, over 13 million app downloads, 11 million books and 10 million DVDs sold worldwide. A strong line-up of best in class partners, a live stage show touring throughout 2016 in the UK, France, the Netherlands, Greece, Latin America and Russia, a partnership with Costa Cruises, theme park attractions in the UK and Italy and a new series of 52 episodes currently in production all combine to ensure a high level of brand exposure worldwide. eOne’s new CGI animated superhero TV property PJ Masks has become a ratings hit since launching to strong audience figures on Disney Junior in the US in 2015 and around the world, as the series rolled out globally on the Disney Junior network from 2016. It is also now a hit TV show in multiple territories including the UK, France, Spain, Italy, Germany, Portugal, Canada and Australia and a second series has been greenlit for production. A full licensing programme will launch in the US in autumn 2016, with consumer products rolling out internationally in 2017. Rounding up eOne’s trio of acclaimed pre-school properties is Emmy and BAFTA award-winning animated series Ben and Holly’s Little Kingdom, which hails from the creators of Peppa Pig. The company continues to build the established licensing programme in the UK with new marketing partnerships and updated toy lines from master toy partner Character Options. The show is also finding new audiences as broadcast and licensing are gaining momentum in Spain and Latin America, and plans are underway for a merchandise launch in the US in 2017.

FremantleMedia Kids & Family (FMK) is a worldwide leader in family entertainment and one of the most dynamic independent producers, licensors and distributors of engaging content in the sector. Sold to over 110 territories, Kate & Mim-Mim is the popular pre-school series with proven international appeal. Just Play’s new toy range continues apace in US and in the UK, where it is distributed by Flair. The launch was supported by activity at high profile blogger events, BritMums and Blogger Bash, in addition to extensive advertising support and PR activity with coverage across multiple US radio stations and the Huffington Post. Autumn activity includes a special appearance at CBeebies Land in Alton Towers, as well as various festivals. Book titles from Penguin and Random House roll out in the US, and the new Super Kate DVD launches in the UK alongside a number of DVD titles in the US. An extended TV special, Kate in Oz, will air on CBeebies ahead of the second series, supported by an extensive promotional campaign. In addition to this, a marketing campaign with Whipper Snapper will reach over 300,000 families with activities placed with a number of leading UK outlets including Thomson, Nuffield Health, Fayre and Square and Wacky Warehouse. A second series of Danger Mouse is currently in production. This spring/summer saw the UK roll-out of Jazwares’ toy range, inspired book titles from Penguin and the launch of the monthly Danger Mouse magazine from DC Thomson, which has been supported extensively at retail. Quark Games, the new DVD from Universal, hit shelves in August with the Christmas special, Merry Christmouse, following in Q4. Dreamtex’s bedding is now available online at major retailers, with apparel to follow this autumn. A replica of the iconic Mark IV took to the UK roads this summer and will appear at a number of key events and retail activations over the coming months. A digital media advertising campaign is also planned to coincide with more new episodes on CBBC this autumn. As new Danger Mouse continues to soar, so does the demand for classic Danger Mouse products. After strong sales at Mothercare, a refresh on the DM Classic Babywear line is set to hit stores this autumn/winter. Universal is set to launch the repackaged Complete Collection DVD Box Set, and the Danger Mouse: Declassified book will hit stores midOctober. Bitz & Bob is a new comedy adventure with a twist, due to launch on CBeebies in late 2017. Combining funny and whimsical stories with key principles of STEAM (Science, Technology, Engineering, Arts and Maths) the show is designed to entertain and encourage pre-school viewers to get involved in crafting, engineering, experiments and exploration. FMK holds the full global rights for the series and is actively looking for key licensing partners.

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Shopkins are the super cute, fun, small characters that live in a big shopping world!

#1 girls t oy brand in the UK s the i s e i p p Sho ing l l e s p to l in l o d n fashio the UK

Over 1 billion views of Shopkins content on Youtube

First DVD launching October 2016

www.bulldog-licensing.com Tel: +44 (0) 20 8325 5455 Email: info@bulldog-licensing.com

Over 240 million Shopkins sold worldwide

New, lon g content er airing now!

Visit us at STAND F2!

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Lisle International Licensing 01937 586 237 www.lislelicensing.com Stand A20 Lisle International returns to BLE this year with an array of licences to suit multiple categories, alongside some new properties making their London debut. From humble beginnings in 2003 to a smash TV series which has aired in 60 countries, Nitro Circus has exploded to global popularity. In 2010, the TV show was transformed into a family and kids oriented live tour which has travelled the globe and cultivated a legion of fans. In 2015, Nitro Circus secured a multi-year strategic alliance with NBC Sports Ventures to develop new original content and new TV specials, including Nitro World Games in July 2016. Nitro Circus delivers a 360 degree IP business across television, live touring, social media, world class athletes and a new consumer products business. Nitro Circus is now embarking on a global licensing and consumer products programme, offering a complete cross category offering for retailers and consumers across apparel, headwear, toys, video games, sporting goods and home décor. Studio Pets by Myrna is the ultimate pet imagery brand. Much of it can already be seen on products in the UK such as calendars, greeting cards, stationery, posters, mugs and online personalisation. An exclusive gift range is also due to launch for Valentine’s Day at Clintons. UK licensee categories are available across home, textiles and apparel. Masha and the Bear is a family show which has been growing in popularity. Master toy, apparel, publishing, stationery, arts & crafts, puzzles, DVD and vending plush have all been secured for the UK, and together with Simba Smoby a strategic retail launch was activated in 2015. With broadcast platforms across Cartoonito, Boomerang, Netflix, YouTube Kids and a global top five YouTube channel, there are still licensing opportunities available. Alvin and the Chipmunks is a classic global property created in 1958 that has been translated into a significant consumer products business, with albums, merchandise, DVDs and feature films. The new CGI animated series, ALVINNN!!! and The Chipmunks is geared to entertain The Chipmunks’ four generations of fans. 3D animated series Bottersnikes & Gumbles launched in the UK on CBBC on 25th July. The launch was supported with an extensive consumer and social media campaign with CBBC marketing support, including a branded page and other online coverage, plus a behind the scenes featurette. A mobile game is set for release this month. Bottersnikes & Gumbles also launched internationally in 17 languages on Netflix on 19th August, excluding the UK and Australia which join the service in summer 2017. The launch was supported by consumer and social media activity and an extensive blogger campaign. Autumn activity plans are ramping up with co-producer Cake, launching the international television sales campaign at MIPCOM in October and a buyers’ lunch at MIP Junior. Working with Electronic Arts, Ubisoft, Sega, Sony/GSN Games and other licensing partners, the Tetris franchise continues to be one of the most widely recognised video game brands of all time. In 2016, new licensing programmes were launched in the UK and Japan to bring new Tetris products and experiences to fans in those regions. Funtastic, licence rights holder of the brand Lionel Messi on behalf of Leo Messi Management, has appointed Lisle International as its agency for licensed product in core categories. Lisle will represent Lionel Messi’s brand and develop a full range of consumer products for the UK and international markets. Lisle will create a licensing programme with the best licensees, who can most successfully translate the brand into products for children.

ITV Studios Global Entertainment 020 7157 6163 www.itvstudios.com/merchandise Stand C20 This year will see ITV Studios Global Entertainment (ITVS GE) showcase its portfolio of ITV owned and third party properties. Hit boys’ action adventure show Thunderbirds Are Go will spearhead ITVS GE’s presentation slate, and the licensor will also be presenting opportunities for Classic Thunderbirds and its third party brands including animated kids’ comedy series, Oddbods, iconic toy property Playmobil, the Playmobil inspired kids’ TV series Super 4 and 70s music brand Village People. ITVS GE is making significant strides in strengthening Thunderbirds Are Go’s international presence, and has now sold the show into over 40 markets across Europe, Japan, America, Australasia and the Middle East. Season two is set to debut in the UK during Q4 2016, with a third season of 26 episodes slated for release in 2017. Thunderbirds Are Go continues to gain traction and is successfully engaging a new generation of fans with its storytelling and top-class production. ITVS GE is gearing up to launch merchandise programmes in several markets including France, Benelux and the Nordics this Q4. The global licensing programme for Thunderbirds Are Go is benefitting from the expanding line-up of broadcasters, with over 85 top-class licensees now signed up across all key categories. ITVS GE is also celebrating success as a full service licensing agent for a diverse line-up of third party brands including One Animation’s animated kids’ comedy series, Oddbods. The show is proving to be a hit on kids’ channel CITV, while on YouTube it recently surpassed 250 million worldwide views with a 500% viewership growth between May and June 2016 alone. ITVS GE will soon be announcing a number of new licensing partners to support the Oddbods toy range that recently launched in the UK across all major retailers and specialist stores. Super 4 also continues to perform well on CITV, and the highly anticipated second series will debut on the popular kids’ channel from spring 2017. To support this new content, master toy partner Playmobil will add new SKUs to its existing range. ITVS GE has the expertise to build an evergreen global franchise, as the firm is one of few licensors that can offer a strong broadcast platform, in addition to content production, consumer products management, brand support and distribution.

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MEET US AT BLE. STAND C20 FOR LICENSING OPPORTUNITIES: GLOBAL.KIDS@ITV.COM © ITV Studios Limited / Pukeko Pictures LP 2016 All copyright in the original Thunderbirds™ series is owned by ITC Entertainment Group Limited.

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The Pokémon Company International www.pokemon.com/uk Stand C45

Mattel 01628 500 205 | www.mattel.com Stand E10 Barbie, the iconic fashion doll, continues to engage and inspire girls of all ages, by reflecting the new reality of girls and their world as it changes. The brand continues to bring partnerships to life with key licensees in numerous categories, including fashion and role-play. Thomas & Friends steamed into 2016 with a new brand campaign based on Thomas’s core values of friendship, determination and teamwork, as well as a new racing theme driving brand affinity and engagement. Thomas & Friends anticipates a strong year in 2017, with dynamic new content alongside new toy and consumer product launches and extensive marketing campaigns. Building on the successful launch of Bob the Builder on Channel 5’s Milkshake! and Cartoonito, 2016 has also seen the introduction of 52 x 11 minute episodes. Series one has launched in 12 markets including UK (Milkshake), Germany (SRTL), France (FR5), Ireland (RTE), Portugal (Canal Panda), Belgium (Kesnet), Netherlands (Zappelin), Poland (Mini-Mini), Israel (Hop), South Africa (ETV) in EMEA with imminent launches also in MENA, Norway (NRK), Russia (Karusel), Turkey (Minika) and Spain (Clan). The franchise has also expanded with ranges from Fisher-Price and Simba Smoby, with more licensees signed up to launch in 2017. Fireman Sam continues with launches growing the franchise alongside strategic marketing campaigns. 2017 marks the brand’s 30th anniversary, supported with an extensive marketing campaign, as well as dynamic new content featuring a stellar voice cast. Hot Wheels continues to accelerate with a brand campaign empowering children to Make It Epic and go bigger, faster and higher. Bringing innovation to the infant and pre-school category, Fisher-Price leads the way in early childhood development with new category and product launches and impactful marketing campaigns. With a refreshed doll line, packaging and content, Monster High has partnered with Lady Gaga’s Born This Way Foundation to encourage kindness and friendship with the launch of the #KindMonsters movement.

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First launched in Japan in 1996, Pokémon has grown into a global success. Over 275 million copies of Pokémon video games have been sold worldwide, 21.5 billion Trading Card Game (TCG) cards have been shipped to 74 countries in 11 languages, and over 450,000 players take part in Pokémon events every year. 2016 has been a particularly exciting period for the brand as it celebrates 20 years since the launch of the first game. A year long period of festivities centred around the best-known Pokémon experiences, video games, the TCG and TV animation has engaged Pokémon fans old and new and kept the brand at the forefront of people’s minds. The Pokémon Company International continues to innovate in ways that sees the brand go from strength to strength. New games have been launched on new platforms for the franchise, which has increased fan engagement and created a buzz for the latest products. The latest global craze, Pokémon Go, broke the record for most downloaded app in the first week Apple’s App Store, and there is also huge anticipation for new Nintendo 3DS games: Pokémon Moon and Pokémon Sun. The market development team has signed multiple new licensees across a range of categories and has supported product launches with strong, inventive retail promotions. The brand’s broad appeal to both kids and adults has allowed Pokémon to reach beyond its traditional demographics and, as a result, toys video games and TCG have seen phenomenal sales growth. The next few months will see exciting activity around the Pokémon brand in the UK, particularly around apparel. A direct to retail deal with Zara has seen the global launch of Pokémon T-shirts across 80 countries, while Pokémon has announced that it has signed a global licensing deal with Dr. Martens for a kids and adult collection of boots, T-shirts and bags for Dr. Martens stores and major footwear stores which stock the Dr. Martens products. Pokémon is also working with new partners, and has recently teamed up with Insert Coin for a Pokémon range on sale at a pop-up store in London’s Old Truman Brewery. Additionally, Just Hype set up a second pop-up shop in a Central London venue in September. Soon Pokémon fans will be able to wear their Pokémon on their wrists with a new limited edition Pokémon timepiece being launched by RJ- Romain Jerome this autumn.

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Warner Bros. Consumer Products 020 7984 6100 | www.warnerbros.com Stand D30 Warner Bros. Consumer Products (WBCP) heads into BLE 2016 with a slate of franchises and partnerships with local, regional and global licensees and retail partners on board to support the studio’s content and properties. WBCP franchises include DC’s portfolio of film, television and animation offerings, Harry Potter and J.K. Rowling’s Wizarding World, classic animation including Looney Tunes, Scooby-Doo and Tom and Jerry, and many more. Celebrating her 75th anniversary, and with a solo feature film debut premiering in June 2017, Wonder Woman will be fully supported by WBCP with a licensing and merchandising programme highlighted by fashion-focused product and a wide range of global offerings. The DC Super Hero Girls franchise also takes centre stage at BLE, as it continues to encourage kids to play, watch, read and discover their own super-heroic potential. DC Super Hero Girls is supported with a global licensing and merchandising programme, led by master toy partner Mattel. Additionally, WBCP supports the studio’s DC film line-up, also including The Lego Batman Movie and Justice League, as well as the DC TV and animation portfolios, including Warner Bros. television’s live-action hits The Flash, Arrow and Supergirl, and Warner Bros. Animations’ Justice League Action and Teen Titans, Go!, among many other properties. WBCP’s footprint expands with Warner Bros. Pictures’ highly-anticipated return to J.K. Rowling’s Wizarding World with Fantastic Beasts and Where to Find Them, the first in a series of films that will hit cinemas on 18th November, marking the screenwriting debut of J.K. Rowling. With a worldwide roster of partners delivering products across multiple categories, including apparel, accessories, publishing, stationery, toys, collectibles and more, WBCP’s global licensing and merchandising programme will offer new characters, creatures and locations. WBCP’s animation franchise will also continue to highlight favourites such as Looney Tunes, Tom and Jerry and Scooby-Doo, with new content, including three new television shows from Warner Bros. Animation: Wabbit – A Looney Tunes Production, The Tom and Jerry Show and Be Cool Scooby-Doo. Fans will also be excited for Warner Bros. Pictures’ and WAG Pictures’ upcoming familyadventure, S.C.O.O.B.

Sega 020 8996 4568 | www.sega.com Stand C40 Sega is continuing to build on its vast and varied licensing portfolio with a number of new licensees, retail partnerships and TV successes across the Sonic the Hedgehog franchise, as well as its popular backcatalogue and retro brands. 2016 marks Sonic the Hedgehog’s 25th anniversary, and an assortment of limited edition ranges are being launched to celebrate. The company has recently partnered with PMS International for a comprehensive range of pocket money toys, games, plush backpacks, stationery and gifts. The range launched at this month’s Autumn Fair. In addition to this, Sega has also signed BWI Merchandising for a range of adult apparel and accessories for the UK, featuring the Classic Sonic the Hedgehog brand and Sega’s retro titles, including Streets of Rage and Alex Kidd. From apparel to art, Iron Gut has also come on board with Sega for a range of art programmes across a number of the company’s IPs. The deal is for limited edition prints across the retro IPs, including Streets of Rage, Golden Axe, Alex Kidd and Shinobi. Iron Gut is also celebrating Sonic’s 25th Anniversary by launching limited edition Sonic V Eggman prints. These are available now through multiple, independent and specialist gift retailers, as well as mail order. Specialty entertainment retailer, Forbidden Planet, will also be launching an exclusive range of Sonic 25th Anniversary merchandise at this year’s Legends of Gaming event at Alexandra Palace in London. The Sonic Boom universe, the most recent iteration of the Sonic the Hedgehog brand with an updated look for Sonic and his friends, continues its roll-out across the EMEA markets with the hit CGI show. Announced for its second season, it recently launched on Nickelodeon in Benelux and Germany. The show airs daily and is getting great viewership. In Spain, the show is a major hit on Clan, and Sega is set to announce a number of new licensing and on-pack promotional deals soon. Sonic Boom: Fire & Ice, the Nintendo 3DS exclusive video-game, just launched on the Nintendo 3DS family system across Europe. Releasing as part of Sonic’s 25th anniversary celebrations, Sonic, Tails, Knuckles, Amy and Sticks have all reunited, and players can instantly switch between them in-game to use their unique abilities. Fans can join Sonic and his crew as they master the elements and race through his world using the power of fire and ice to do battle with the villain, D-Fekt.

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No. 1 online social game for kids! Over 55 million registered users!

Core demo: girls aged 7-11

For licensing opportunities contact:

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Rockpool Licensing 07799 064 288 Stand E80 Animal Jam is an online playground taking the licensing and toy industries by storm. One of the largest social games for kids in the world, Animal Jam has seen over 55 million worldwide registrations, and is currently supported by master toy partner, Jazwares. Animal Jam is the brainchild of WildWorks, an interactive entertainment company and developer. Addressing a void in the marketplace, the company launched Animal Jam in 2010 to give kids a safe place to play online, in a closely supervised environment that parents could feel happy about. WildWorks has partnered with National Geographic, which shares its mission of exploring and sharing the wonders of the world. Animal Jam has become a place where kids can make discoveries about animals and nature, while socialising with other kids, customising their characters and dens, enjoying games and e-books, and watching National Geographic videos. The site provides many opportunities for STEM learning, and part of Animal Jam’s membership fees goes to conservation projects and programmes, providing the first opportunity for many players to become directly involved in conservation efforts. In the UK and Ireland, Animal Jam has more than three million registered users, and the average daily engagement time is 80 minutes. Jazwares has already launched ranges to great success in both the US and UK. Central to the launch are Adopt a Pet collectible dens, which have enjoyed success at retail, and plans for series two are already well underway. In the UK, Jazwares implemented a broad marketing campaign to complement WildWorks’ own brand activity, including a 900 TVR ad campaign, sampling programmes digital, print, nationwide cinema Kid’s Club campaign, social media and retail POS. Coming out of Las Vegas Licensing Expo, Animal Jam has rapidly emerged as a substantial licensing opportunity. Partners already on board include Cooneen and Misirli for nightwear, underwear and socks, Dreamtex for bedding, Gemma International for cards, giftwrap and party, IG Design Group for stationery and paper creative play and Posh Paws for bags and backpacks. More deals will be announced shortly. Most partners are targeting a spring/summer 2017 retail launch, but a couple will have some SKUs for autumn/winter 2016 on the back of Jazwares’ early success.

Talking Tom and Friends 0038 630 998 224 | www.talkingfriends.com Stand F32 Following on from success in the mobile world and digital fame, TV is just another platform that Talking Tom and Friends is taking in its stride. Talking Tom and Friends: The Animated Series has grown rapidly throughout Asia, Australia and Europe. Since being named the Best Animated Series for 2016 by Cablefax Program Awards, TV deals are rolling in. Its appearance on Boomerang in the UK, Asia and Pacific was only the beginning of a global TV tour. Networks in Australia, Asia and Europe are now jumping on board, and Talking Tom and Friends is quickly becoming a household name in countries all over the world, including the UK, France, Italy, Ireland, Israel and South Korea, to name a few. Talking Tom and Friends’ mobile, YouTube and social platform stardom has led to more than 4.7 billion app downloads and 270 million monthly active users globally in 230 different countries and territories. AppAnnie named Talking Tom’s app one of the Most Downloaded Games of All Time for Android, and the latest chart-topping mobile app sensation, Talking Tom Gold Run, became the number one gaming app in 137 countries within the first month of its launch. Talking Tom and Friends: The Series is one of the most popular CGI animated series on YouTube, and the momentum is still going strong with over 820 million views for the series on YouTube and the YouTube Kids app since the premiere in April 2015. The company is also excited to launch season two of the YouTube hit, which is set to premiere in 2017. The entire all-star voice cast will return to the small screen for 52 new episodes. Talking Tom and Friends’ energetic and spirited approach is felt in the quick growth and careful attention to detail in its licensing portfolio. A proven success track record has polished its licensee programme, and earned it a multitude of best practice cases that it shares and develops further. A wide array of over 1,000 consumer products in all major categories, and more than 70 licensing partners from all over the world, are accompanying Tom’s fans throughout their day. McDonald’s Talking Tom Happy Meal won the hearts of both South and North America, while confectionery giant Perfetti Van Melle Group has signed on across Russia, to be accompanied by Dolphin in the beginning of 2017. The company’s master licensing partner, Grandi Giochi, for Europe and Middle East and NovaBrink for Brazil will launch Talking Tom and Friends’ toys, and Asian and European markets are seeing a new fashion trend with Talking Tom and Friends’ apparel partner, Chen.

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An original animated series inspired by the songs made famous by the Beatles, sung by Eddie Vedder, P!nk, Rod Stewart, Robbie Williams and many others. Coming To Summer 2016

LICENSING OPPORTUNITIES OPEN

For licensing enquiries for EMEA please contact :

Darren Epstein, CENTA IP darren.epstein@creata.com (+44) (0) 7831 583 411

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NBCUniversal Brand Development 0203 618 8000 | www.nbcuniversal.com Stand E45 NBCUniversal Brand Development drives the global expansion of the company’s intellectual properties, characters and stories through physical and digital products, content and consumer experiences. Along with franchise brand management, NBCUniversal Brand Development includes NBCUniversal Consumer Products and NBCUniversal Games and Digital Platforms business units. At this year’s Brand Licensing Europe event, NBCUniversal Brand Development will showcase an expanding roster of properties from the company’s film and television creative partners, including Universal Pictures, Illumination Entertainment, DreamWorks Animation, as well as NBCUniversal cable and television. Premiering in the summer of 2017, Illumination Entertainment and Universal Pictures bring Despicable Me 3, the follow-up to global blockbusters Despicable Me and Despicable Me 2, as well as Minions, the number one animated film in 2015 that grossed $1.16bn worldwide. NBCUniversal is also looking forward to creating programmes with industry leaders for Universal Pictures and Illumination Entertainment’s The Secret Life of Pets 2, the next film in The Secret Life of Pets franchise. For upcoming live-action films, NBCUniversal will highlight Fast 8, the highly-anticipated eighth chapter in Universal Pictures’ global Fast & Furious movie phenomenon, launching in cinemas in April 2017. One of the most popular action-movie serials of all time, the franchise has earned more than $3.8bn worldwide. Focusing on best-in-class partners that capture the essence of the property, NBCUniversal will debut a new toy line with global master toy licensee Mattel, as well as an extensive cross-category merchandising programme for Fast 8. In June 2017, Tom Cruise headlines a new cinematic version of The Mummy. From sweeping sands of the Middle East through hidden labyrinths under modernday London, The Mummy brings an intensity and balance of wonder and thrills in an imaginative new take that ushers in a new world of gods and monsters. Looking ahead into 2018, the division is teaming-up with its new global master toy licensee, Mattel, to roll out a wide variety of toys and consumer products inspired by Jurassic World 2. Executive producer Steven Spielberg and stars Chris Pratt and Bryce Dallas Howard return for the next chapter in Universal Pictures and Amblin Entertainment’s Jurassic World. Mattel will design, produce and bring to market a wide variety of toys and consumer products inspired by the film franchise. Following the recent corporate acquisition of DreamWorks Animation, NBCUniversal Brand Development is now responsible for managing the DreamWorks Animation portfolio of properties for consumer and digital products globally. At BLE, DreamWorks Animation will showcase a vast portfolio of new and classic properties for film, television and digital platforms. Headlining the roster is Trolls, the upcoming feature film set to be DreamWorks Animation’s biggest and most expansive consumer products effort to date. For DreamWorks Television, Noddy continues to celebrate the success of his new original series, Noddy, Toyland Detective. Another classic, Voltron, also returns to the small screen with the series Voltron: Legendary Defender. DreamWorks’ How to Train Your Dragon will see the new hit television series, Dragons: Race to the Edge. Fans have embraced the original series Dinotrux both on the screen and at retail, and will soon see the upcoming series, Spirit Riding Free. In the digital space, AwesomenessTV, the multi-platform media company, continues to captivate an enormous audience with short and long form content, led by an ever-expanding roster of talent including more than 90,000 content creators.

Beat this Beat Bugs is a fascinating combination of 3D animation and the music of the Beatles. The first season was launched on Netflix earlier this summer, with another coming this autumn. Toy World spoke to Darren Epstein from Creata IP, who will be handling the UK and European licensing for this exciting new property. Why do you think Beat Bugs will be a successful property? Beat Bugs has the winning combination of amazing story-telling and characters that children can relate to; world class 3D CGI and the music library of the greatest band of all time, performed by today’s hottest artists. In my opinion it’s the most visually stunning kids’ TV show in the marketplace, bringing the same rigour, quality control and craft of a live-action movie to the small screen.

When will the products be launched at retail? We will launch in the UK and North America in spring 2017, with global rollout taking place throughout 2017. The response from retailers has been very strong, with requests to launch either exclusive or first to market product.

How integral is the Beatles music to the show? It’s the greatest music catalogue of all time. We’ve taken those songs, made them really child-friendly with incredible animation and the musical storytelling of the Beatles. It is a beautiful combination.

What are the licensing plans for Beat Bugs? BeatBugs is shaping up to having an extensive licensing programme: initially we’re looking to sign deals for toys, apparel and accessories, consumables, stationery, party, art & craft, consumer electronics, publishing, seasonal, digital games and ‘toys to life’. The biggest win is that we have secured the rights to use the music recorded for the programme within a significant range of our products.

How would you sum up the opportunity for licensees and retailers? Beat Bugs is different and innovative; there is nothing on TV like it. It has a revolutionary relationship between amazing content, animation and storytelling with the music of the Beatles. I don’t believe there is any other children’s property that has so many winning elements to it. It also has inter-generational appeal: while Beat Bugs is primarily targeting 3 - 7 yearold children, it uses songs that parents and grandparents will undoubtedly connect with, sung by today’s favourite artists.

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Topps 01908 800 100 | www.topps.com Stand G57 Topps will be announcing a number of new entertainment licensing agreements at this year’s BLE. The company, which invented the modern day trading card over 65 years ago, will be exhibiting its extensive range of licences at this year’s show. Visitors to the stand will be the first to hear about the vibrant new brands that will be launching across both sticker and trading cards in 2017. With an extensive range of stickers and trading cards, including Match Attax, the world’s most successful sports trading card game, Star Wars and WWE, there are business opportunities for retailers, distributors and promotional partners in all markets.

JCB 01889 593 499 | www.jcb.co.uk Stand F50 2015 was a record year for JCB Consumer Products, with over 10 million products sold. The company is retuning to BLE this year to highlight the full lifecycle and success of the brand. With a strong focus on the pre-school My First JCB range, older children’s categories and adult ranges, the stand will represent the breadth of the whole licensing programme whilst picking out the main theme across the kids’ brand. Built on a well-established profile for innovation, durability and quality in the construction and agricultural machinery sectors, JCB extends into a wide range of consumer products. From baby sleep suits and ride-on diggers to drills and workwear, the JCB stand at BLE will reflect the core elements of the brand, and is a great showcase for the latest products. Recent additions to the programme include new lines to the JCB Kids toy and apparel categories, including the new Stacking Stanley from Golden Bear, books from Igloo and the newly launched apparel range with M&Co. The company is also continuing to expand its workwear and safety footwear offering, along with award-winning tools.

The Copyrights Group 0203 714 1184 | www.copyrights.co.uk Stand F35 New partners have signed up ahead of Paddington 2, which is launching on 10th November 2017. New launches for 2017 include a range of movie tie-in products across plush and feature plush, toys and games, apparel and accessories, confectionery, back-to-school, home textiles, stationery, FMCG, books and more. There will also be ongoing new development and launches across the Classic Paddington ranges. New launches will be supported by high profile marketing and PR activity from longterm Paddington partners, as well as new movie partners. 2016’s international highlights include a Paddington promotion in the US with McDonalds in February and a Paddington-themed episode of Cake Wars which aired on The Food Network. In addition to this, Paddington has been chosen as one of the characters for the Kohl’s Cares Holiday programme, which launched nationwide in September. Paddington is also set to appear in the New York Macy’s Thanksgiving Day Parade in November. In the UK, Paddington will be a leading feature of the Bluewater Christmas, with activities including his own space in their Christmas grotto, turning on the Christmas lights, and in-mall branding and advertising. In Hong Kong, Sun Hung Kai shopping mall will be using Paddington for their Christmas decorations. Further mall activity in Hong Kong includes a Paddington premium promotion with Times Square shopping mall.New international product launches this year included a Paddington for Baby infant range, personalised products, melamine, lunch bags, social stationery, audio books, adult accessories and more. A new Paddington Shop opens this autumn at Paddington Station, offering a range of Paddington products and exclusive items. Paddington will be celebrating its 60th anniversary in 2018 with a specially designed logo, limited edition products and anniversary activities including exhibitions with original Paddington artwork and special archive items.

Beano Studios 020 7400 1030 | www.beano.com Stand B90 Beano Studios, a newly established, standalone division of DC Thomson & Co, will be exhibiting at BLE this October. Taking its first solo stand, Beano Studios’ presence at BLE will showcase the new-look Beano brand, a new CGI-animated TV series called Dennis & Gnasher Unleashed, and a new design and category direction around the iconic girls magazine of the 70s, Jackie. The launch of the new business provides extensive licensing opportunities across multiple categories over coming months, including toy, stationery, apparel and publishing. Beano.com, the newly launched entertainment network, will house the initial offering: a curated range of consumer products featuring the new Beano designs, hitting digital shelves in September. Beano Studios will then look to expand the cross category offering with a host of new licensees for BLE. With over 25 years’ experience in the arena, Beano Studios’ licensing charge is being led by Allison Watkins who joined the company as EVP of global consumer products in 2015. Prior to Beano Studios, Allison held roles at a number of major US studios, broadcasters and production companies, including DreamWorks Animation, Paramount and Walt Disney. Her role sees her tasked with heading up Beano Studios consumer products activations globally and securing licensees across categories for the refreshed brand.

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Contact Daryl Shute, Brand Director Magic Light Pictures +44 (0) 207 631 1800 daryl@magiclightpictures.com

BLE Aardman’s Early Man is Nick Park’s latest feature film, and the company is developing a licensing, publishing and promotional programme. Autumn will see the global roll-out of Shaun the Sheep Series 5, followed by new design themes, promotional programmes and digital assets. Morph will return with a new series of episodes before the end of 2016, and promotional activity featuring Timmy and Wallace & Gromit is planned for 2017. On board for American Greetings Entertainment’s Care Bears 35th anniversary in 2017 are Land of Nod with a direct to retail programme with bedding and plush, Nordstorm for a plush, apparel and accessory programme, and collaboration partners Boy Meets Girl, Wildfox, Freshly Picked and Ironfist for Dolls Kill. Just Play is supporting the Madballs consumer products programme with a coproduction of animated shorts. Spring 2017 will see the launch of blind bags and collectible 3” Madballs. DRi Licensing’s Roald Dahl brand celebrated its centenary year with the BFG movie. New lines included Rainbow Designs’ soft toy range of The BFG, Willy Wonka and Matilda, and the Whizzpopping BFG. There was also a

line of dress-up costumes from Smiffy’s, and a games and puzzles range from Lagoon. Dick Bruna’s Miffy is celebrating success on the small screen. Rainbow launched an infant toy collection this year, and a Big and Small range is also coming to market. Koko Rose Media’s new pre-school property, Flora of the Forest, opens the world of natural science and exploration to all kids. Licensing rights are managed by Think Tank Emporium in the US and Canada, Empire Multimedia in Asia and Burda Brand Licensing in Germany. With the debut of Series 2 in June, MGA Entertainment’s Num Noms is now in full distribution in the US and Canada. MGA is developing Series 3, 4 and 5. MGA is creating the first licensed products programme, partnering with over 40 manufacturers. MGA’s focus at BLE will be meeting with potential partners worldwide to expand the brand internationally. Rainbow will be showcasing Regal Academy, Maggie & Bianca Fashion Friends and World of Winx at BLE this year. Simba has signed a master toy deal for Maggie & Bianca Fashion Friends,

whilst Giochi Preziosi has agreed a pan-European master toy deal for Regal Academy, and will produce fashion dolls and accessories, playsets and role-play toys. Leading Rocket Licensing’s line-up will be Sony Pictures’ Emojimovie: Express Yourself. Rocket also represents The Smurfs: The Lost Village on behalf of I.M.P.S, alongside Breaking Bad, Better Call Saul and The Get Down. The agent’s line-up also includes The Very Hungry Caterpillar and the Dr. Seuss literary catalogue. Rocket continues to represent licensing for MGM across its entertainment portfolio which includes Rocky, Fargo and Vikings, and will also present opportunities for Mrs Browns Boys and DIY SOS. Arthur and the Minimoys will be Studio 100’s focus for the show, along with updates from Heidi, Nils Holgersson and Blinky Bill. The company will be offering visitors an exclusive look at first images and the trailer. Another focus will be the launch of Maya the Bee Season 2, broadcasting in 2017. Maya the Bee Movie 2 is in preproduction for release in 2018. Studio 100 will be premiering new images and trailers.

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Twentieth Century Fox Consumer Products’ (FCP’s) new TV content includes Bob’s Burgers and Son of Zorn, plus reboots from Prison Break and 24: Legacy. Family Guy and The Simpsons also feature. FCP will showcase Ice Age as well as Ferdinand, War for the Planet of the Apes and Alien: Covenant, plus The Greatest Showman. New for 2018 is Alita: Battle Angel, and the first Avatar sequel. Blue Sky’s Pigeon Impossible is scheduled for 2019. Key animations for Xilam include Oggy & the Cockroaches, Zig & Sharko and Rolling with the Ronks. The company also heads to BLE with a new pre-school animated series, Paprika. Another focus will be Oggy & the Cockroaches. Xilam is looking to extend the comprehensive licensing programme into other territories to coincide with the season five, six and seven launch. Zodiak Kids has taken on the consumer products rights for Tee & Mo, and will be showcasing the property at BLE. CBeebies has commissioned a 50 x 7 minute 2D-animated series from Plugin Media and Canada’s Radical Sheep Productions.

BRAND NEW SERIES KATE IN OZ TENTPOLE SPECIAL

Visit us at Booth E55

Tracy Griffiths VP Licensing & Consumer Products EMEA & Australia E: tracy.griffiths@fremantlemedia.com

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While offering my thoughts on the ongoing CMA investigation into the VTech / LeapFrog merger in last month’s Allegedly column, I focused on the inconvenience that the protracted process was causing VTech. Of course, it was remiss of me not to point out that LeapFrog is also very much impacted by the whole situation. LeapFrog remains an independent operating business and the team is clearly doing a sterling job in what must be challenging circumstances, evidenced by the very successful launch of LeapStart last month. I’m sure all parties want clarity, but while the process is ongoing, everyone involved can only focus on the dayto-day running of the respective businesses. Indeed, if the investigation does proceed to a second stage, that would take a minimum of 24 weeks to conclude, so there is the very real possibility that it could be well into 2017 before a final decision is reached….

Allegedly

Sarah Harding has left Toys R Us to join Mothercare, while Justin McGiffin has joined Rovio as licensing director hardlines for EMEA… Hamleys owner C. banner International has unveiled its half-year results, which contained some interesting nuggets. Although the majority of the company’s business remains in the shoe sector, toys now accounts for 16% of its turnover. While Hamleys made what was described as a “seasonal loss” in the first half, C. banner stated that it is on track to deliver profit in the second half of the year. It also revealed that it will be opening 29 further stores across the globe in the next six months, including a new flagship store in Nanjing this October. It will also be collaborating with department stores and shopping malls to extend its footprint across China next year. All of which is great news, but conspicuous by its absence was any mention of the Regent Street store, which many UK suppliers have suggested is in dire need of investment, both in terms of fixtures and also commitment to stock. However, whether London is a major priority for the new owner at this moment is very much open to debate… In other central London retail news, Lego has announced that it will be opening its new flagship store in Leicester Square on 17th November. The new outlet will be the biggest Lego store in the world, covering 914 square metres, ranged over two floors. There’s no denying that Lego is on fire: everything it touches at the moment turns to gold, and it is likely that the new store will follow the brand’s relentlessly upward trajectory. Hamleys may have fended off stiff competition from interlopers in the past couple of years, but it is about to come up against the Lego juggernaut. What happens in the coming months will give an indication not only to Lego’s power as a stand-alone retail brand, but also to C.banner’s commitment to maintaining its position as London’s pre-eminent toy retailer… Toys R Us has announced preliminary figures for the second quarter, which show that its turnover is marginally down, but more importantly that its profit has increased. I’m sure few will quibble with the old adage “Turnover is vanity, profit is sanity”, and Toys R Us certainly seems to finally be going in the right direction in the States, which has to be good news for the global operation and thus the worldwide toy community… Elsewhere on the retail front, Asda’s latest results mirrored Toys R Us’ recent announcement in that its turnover was down but profits were up significantly. The

performance was attributed in part to the slashing of overheads and shrinking of staff numbers – a reduction in the number of senior directors on the payroll alone saved a not insubstantial £1.6m… The Sainsbury’s acquisition of Argos has finally been completed. I received numerous copies of CEO John Rogers’ email to suppliers (sent to me in error, obviously), but it didn’t contain any bombshells. It did, however, reassure suppliers that existing agreements, as well as current contacts and trading relationships, would remain in place, but inevitably missed off the crucial words for now. Change has already begun though; it has already been announced that Sainsbury’s will be opening 30 new in-store Argos outlets by the end of the year. There is also talk of up to 600 head office jobs being at risk, although conversely Sainsbury’s has put on record that it has no plans to close either Home Retail Group’s head office in Milton Keynes or Sainsbury’s non-food management office in Coventry (for now?). Make of all that what you will, but we must assume that - like Brexit negotiations – there is much more going on behind the scenes than we’re being told about just yet. Interestingly, I have heard from several suppliers that Sainsbury’s quality control policy is far stricter than Argos’s, so it will be fascinating to see how that pans out next year… Quite a few toy companies have containers aboard vessels operated by stricken South Korean container line Hanjin. Hopefully the situation will be resolved soon, and suppliers and retailers will manage to get their goods in time for Christmas. But the broader picture is worth bearing in mind; Hanjin is the world’s seventh-largest container line and has been unprofitable for four of the past five years. If it’s that hard to make money in the shipping business, and demand is unlikely to increase in the short term, surely prices have to rise? Asda has managed to pay a not-insubstantial £450m dividend to its parent company Wal -Mart (while a further £500m was paid from another Wal-Mart owned company in the UK to a Dutch subsidiary owned by… you guessed it, Wal-Mart!). “A capital reduction to simplify group structure” was how Wal-Mart described the payments, in case that defence ever comes in handy to anyone reading this…

Adrian Leafe seeks new role

Adrian Leafe left John Crane at the end of September due to a restructuring of the business. He would like to stay in the toy, gift or nursery industry. If anyone is currently looking for an experienced and knowledgeable national account manager, they can contact Adrian directly on 07720 275 214 or via email at adrianleafe@gmail.com.

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Have Fun, Jump On Board With Us!

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