Nuremberg preview supplement 2024 by TOYWORLD MAGAZINE

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Nuremberg preview

Visit Our Booth Spielwarenmesse 30 Jan – 2 Feb 2024

OFFICIAL TOYLINE COMING IN SPRING 2024 COLLECTIBLE FIGURES 6 CM

MINI ACTION FIGURES 8 CM

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HUGGABLE PLUSH 30 CM

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Nuremberg

International invitation In just a matter of weeks, the global toy industry will once again be bound for the ‘ToyCity’ of Nuremberg for Spielwarenmesse 2024, which takes place from 30th January to 3rd February at NürnbergMesse GmbH. Toy World takes a look at this year’s international event and ponders what affect recent changes to the trade show calendar and the show’s format may have.

ffering five packed days of networking, entertainment, product inspiration, trade deals and much, much more, Spielwarenmesse 2024 is widely considered an unmissable event within the toy industry trade fair calendar. The second iteration of the hugely popular European show since lockdown, and the 73rd since the show began, this year’s show will welcome almost 400 new exhibitors across its 18 halls and a very strong turnout from across the globe. No less than 13 different countries will be represented on international pavilions that will host over 250 businesses from Australia, China, France, Georgia, Hong Kong, India, Japan, Spain, Taiwan, Thailand, UK, Ukraine and the USA. Indeed, the scrapping of the 2024 New York Toy Fair (the result of much to-ing and fro-ing

over dates and locations, hopefully now settled) is predicted to result in many more American visitors to Spielwarenmesse and the unveiling of far more new toy ranges that may ordinarily have been held back for launch in New York. Christian Ulrich, spokesperson for organiser Spielwarenmesse eG, also expects to welcome many more Chinese and Japanese visitors at the upcoming show, after lingering post-Covid travel restrictions impacted attendance last year. A rise in numbers from these countries will be a nice boost for Spielwarenmesse 2024, which is shaping up to be a much busier event than the already excellent 2023 iteration. Spotlighted trends this year include toys for kidults, a major focus for Mattel this year (as you can read in our exclusive article on page 14). In Hall 3A, the Life’s a Playground theme will be brought vividly to

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life through relevant product examples from its four core categories - Collectibles, Premium Collectibles, Creative Fantasy and Tabletop Games – while experts will be on hand to shine a light on new perspectives and ideas that could help retailers who already offer kidult products, or those looking to get into the space, maximise on their selections. Anyone with a little time on their hands is also strongly encouraged to pay a visit to Ultra Comix on Vordere Sterngasse 2, which offers four floors of comic-books, games, fantasy- and science fiction-literature, and kidult toys. Speaking exclusively to Toy World, Christian explains that older children and adults are turning to toys and games for a kind of escapism and a positive outlet for their expressionism. He says: “Often we see that those outlets are social too: games bring people together round a table so we can spend time with

friends and family. More and more adults are playing with toys, and they’re also becoming more confident in showing that they collect some quirky things – a bit like me with my Batmobile model.” A new, revamped Toys Go Green exhibition, meanwhile, titled A Celebration of Sustainable Play and Industry Innovation, will build on the success of the theme to date. Spielwarenmesse 2024 and Sustainable Toys Action Consulting (STAC), which says it is the first and only sustainability consultancy specialising in toys, have joined forces to elevate Toys Go Green at this year’s show, providing attendees with an exhibition exploring the landscape of sustainable play. Visitors will be able to explore a diverse range of toys designed to minimise their environmental footprint through eco-design, recyclability, the use of natural and certified materials and recycled and bio-based polymers. Additionally, the exhibition will showcase toys that educate kids about the environment and instil in them a sense of responsibility for the planet’s future. One of the big changes to the format of Spielwarenmesse 2024 sees the new TuesdaySaturday schedule replace that of Wednesday-Sunday, which Christian says reflects attendee feedback that the extra weekday would be better for both travel and footfall. While Christian also tells us that the move has been ‘very positively received’, it’ll be interesting to see how it alters peoples’ approaches to meetings and end-of-show travel. The final day of any trade show always tends to be a bit quieter, regardless of the overall running time, so Saturday will surely become the new Sunday (especially for international visitors). But will the occasionally awkward timing of international flights have an impact on whether

visitors depart on Thursday or Friday in order to be home in time for the weekend? Anecdotally, we’ve heard from some exhibitors that the last two days are both looking a little slower in terms of meetings. Hopefully, all this means is that these will be the days when remaining attendees take the chance to explore the halls at their leisure, in search of the new and unexpected, once their booked meetings are out of the way. After all, this would be in line with Christian’s own advice on making the most of things: “I would highly recommend visitors leave at least a few hours free to explore the show and really take in everything it has to offer, from the parties and talks to the trend areas and halls in which you might find something new and exciting.” Another change to proceedings is the ToyAwards being presented during Spielwarenmesse 2024, in Hall 3A on 31st January. Having previously taken place before the show opened its doors, this change to the scheduling means far more people can now participate more fully in the event. ToyNight has also moved, now taking place on the evening of the opening day of the show, and RedNight returns for 2024 on Thursday 1st February, having successfully debuted in February 2023. If you haven’t participated in RedNight before, the event lets visitors stroll around the show at their own pace in a relaxed atmosphere, and network with industry peers over food and drink. The following day, Friday 2nd February, visitors can blow the cobwebs away at the International Game Inventors Convention from 9am-6pm, which brings games inventors together with developers from both national and international publishing houses. They can also take part in the GamingHour once the show is over for the day.

There’s certainly no shortage of things to see and do for those who do stay to the end of the show. To tempt those who haven’t yet secured their ticket, two new offers are available for those travelling by air. Visitors coming to Nuremberg for the Spielwarenmesse via Turkish Airlines can receive a 15% discount on their air ticket, for economy and business class. For convenient onward travel from Munich airport, the organiser is also offering a bus shuttle service for the first time from the Tuesday to the Saturday. Bus tickets can be purchased in advance via the Spielwarenmesse Ticketshop. Tickets to Spielwarenmesse itself, meanwhile, include travel on local public transport in the Nuremberg, Fürth and Stein city area, meaning that for the entire duration of the fair, retailers and buyers can travel quickly and easily to and from the exhibition centre. Readers are reminded that day tickets and event tickets for Spielwarenmesse are only available online - no tickets will be sold on site. Tips on staying in the ToyCity of Nuremberg and information on travel and accommodation, meanwhile, can be found both on the website and the official Spielwarenmesse app. Of course, Toy World is also on hand to help with planning any trip to Spielwarenmesse: within the pages of Toy World’s first-ever standalone supplement focused on the show, readers can find a raft of information from leading toys and games companies heading to Nuremberg from 30th January to 3rd February. John Baulch, Mark Austin and Rachael Simpson-Jones will also be there. If you want to book an appointment with one of them, get in touch now as their diaries are filling up fast.

Company index Company Bandai Bayer Design Bildits Bladez Toyz Blue Sky Designs Brainstorm Bruder Business France Casdon Cheatwell Games Chengzhen Click Europe Cobi Commotion Distribution Connetix Craft Buddy Cra-Z-Art Creative (Small World) Creative Kids Dino Bikes Diramix Dulcop EWA Eco-Wood-Art Eolo Toys Funko Golden Bear Happy Line Toys Hasbro HTi Hyper Toys

Editorial Page

Hall & Stand Number

Company

60 Hall 4A, Stand B-10, C-09 N/A Hall 1, Stand D-19 78 Hall 5, Stand A-55 68 Hall 6, Stand C-20 N/A Hall 12, Stand B-03-7 76 Hall 12, Stand B-03-2 44 Hall 6, Stand C-31, C-37 86 Hall 12, Stand D-16 56 Hall 12, Stand C-04 54 Hall 10, Stand C-28 50 Hall 7A, Stand B-42 82 Hall 4, Stand B-89 76 Hall 4, Stand B-79, C-80 50 Hall 12, Stand A-04-6 60 Hall 4, Stand F-54 88 Hall 4, Stand D-10 64 Hall 6, Stand A-06 62 Hall 12, Stand A-06 88 Hall 4, D-90 94 Hall 7, Stand F-10 42 Hall 5, Stand D-67 48 Hall 5, Stand C-41 82 Hall 10.1, Stand B-10 48 Hall 4A, Stand C-14 / Hall 12, Stand H-03-1 53 Hall 12, Stand C-18-1 78 Hall 6, Stand C-39 76 Hall 6, Stand C-32, C-38 70 Hall 4A, Stand C-30, D-31, D-38 66 Hall 12.2, Stand P-09 94 Hall 7, Stand A-47

Hy-Pro IMC Toys John Leisure Just Play Keycraft Kidicraft KidKraft Konami Digital Entertainment B.V. Learning Resources Magna Tiles Make It Real Marvin's Magic Mattel MGA Entertainment Micro Scooters Mojo (HK) PlayMonster PMI Kids World Rainbow Designs RomaPrams Smiffys The Carat Shop The Noble Collection The Simba Dickie Group The Source Wholesale Wow! Stuff Wyncor YuMe Toys Zuru

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Editorial Page 62 40 84 44 92 52 44 12 54 92 90 72 14, 16 67 70 82 84 56 94 64 69 38 42 72 52 38 90 80 40

Hall & Stand Number Hall 7, Stand C-29 Hall 12, P-26 Hall 12.2, Stand P-12 Hall 6, Stand C-11 Hall 4, Stand D-60 Hall 12, Stand A-04-3 Hall 3, Stand A-42 Hall 10.1, Stand D-14 Hall 5, Stand B-06, C-05 Hall 4, Stand A-85 Hall 4, Stand D-17, E-18 Hall 12, Stand C-02-1 Hall 12.2, Stand P-15 Hall 12.2, Stand P-08 Hall 7, Stand F-09 Hall 6, Stand A-03 Hall 10, Stand F-01 Hall 12, Stand G-05 Hall 1, Stand A-28 Hall 1, Stand B-07 Hall 9, Stand D-29, E-28 Hall 1, Stand F-05 Hall 5, Stand A-72 Hall 4, Stand C-04 Hall 4A, Stand C-31 Hall 4A, Stand B-26 Hall 12, Stand E-15 Hall 12, Stand F-13 Hall 12.2, Stand P-16/19/22

www.smoby.com

Nuremberg

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News Eugy furthers message of innovation and environmental consciousness with new models for 2024 This year will see yet more unique new Eugy models launched in the UK including Mandarin Duck, Frilled Lizard, Emu, Racoon and Tuatara. These colourful additions will launch at the first trade shows of the year and are a must-have for collectors joining the most recent introductions: Highland Cow, Armadillo, Sasquatch Bigfoot and Tortoise. The groundbreaking Eugy initiative was founded by Hoon Kim who was presented with the vast problems of the natural world while she was a professional travel writer. Faced with the heartbreaking sight of plastic waste lingering for centuries on Mount Everest, Hoon recognised the urgent need for action. Returning home to New Zealand, Hoon's commitment took a tangible form. A visit to a local recycling centre revealed stacks of cardboard, one of the most recyclable materials. This discovery marked the humble origins of the groundbreaking 3D cardboard animal puzzle, Eugy, a world-first invention protected by multiple patents worldwide. The sustainable, fun, safe and educational brand was crafted with a spoonful of cuteness to spread love for the planet. The current Eugy format, which is proving extremely successful, was first introduced in 2019 and the range now consists of 110 different patented designs, from an armadillo to a zebra. Eugy, which began as a sustainable craft, has become a collectible phenomenon with fans eagerly awaiting the release of new designs. Eugy stands as a testament to the power of innovation and environmental consciousness. The craft has transcended borders and is now available in stores in more than 40 countries. In turn, the environment is being rewarded through Eugy’s charitable contributions to a host of animal and environment protection organisations. Eugy is patent protected, and the company is proactive in taking legal action to protect its rights against manufacturers, importers and retailers who attempt to copy the brand. Eugy is being exhibited at Spielwarenmesse by three of its exclusive distribution partners: Brainstorm (UK & Ireland) hall 12, stand B-03-2; Carletto (DACH) hall 10.0, stand H-10/I-11; and Safari (North America) hall 5, stand A-30, B-31. Distributors interested in becoming a Eugy partner should contact Kim Carter by email: kidsinternationalmarketing@gmail. com or call 07770 661 461.

Zuru unveils permanent exhibition stand at Nuremberg Toy Fair Zuru‘s new permanent exhibition will be found in Hall 12.2 at the International Toy Fair in Nuremberg. In a move that follows the company’s recent unveiling of its flagship campus in El Segundo, LA, the company says such permanency at the trade fair further cements the long-term growth plans of the business. On a total of 750 m², Zuru will showcase its new products in two ultramodern showrooms equipped with numerous screens and a lounge directly adjacent for subsequent meetings. “Our new permanent stand at the trade fair in Nuremberg is built utilising our innovative showroom framework taken from our new Los Angeles campus. This immersive ‘first of its kind’ experience blew everyone away upon opening last September and far exceeded our own expectations. It is a modular system, which has been fully designed in-house, so incorporating it into our new permanent space in Nuremberg was always part of our strategic plan as we roll it out globally. We can’t wait to welcome all our customers, with Nuremberg now firmly positioned as the flagship Zuru exhibition on the 2024 Toy Fair calendar,” commented Will Collinson, general manager, Zuru UK & Ireland. Zuru will be represented at the International Toy Fair in Hall 12.2 with stands P16, P19 and P22. For sales enquiries, please contact sales@zuru.com.

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Company Profile

Konami

How Konami is bringing in new players to the Yu-Gi-Oh! TCG Ahead of its return to Spielwarenmesse, Konami Digital Entertainment B.V., the company behind the globally best-selling TCG Yu-Gi-Oh!, tells Toy World how its accessible new starter set is perfect for encouraging those new to duelling to pick up some cards and dive right in.

ccording to Konami Digital Entertainment B.V. (Konami), the Yu-Gi-Oh! TCG is a tapestry of memories. One single card can speak to so many things. It could be the ace card of someone’s favourite Yu-Gi-Oh! anime character, a character that shaped that person’s childhood, or perhaps it’s that one priceless card kept prized in a beloved, ever-glittering collection. Maybe it’s even the card that completes the deck that wins the Yu-Gi-Oh! World

Championship, watched by avid players across the globe. There are more than two decades of unforgettable memories locked within the Yu-Gi-Oh! TCG. There are also many more memories yet to be made and a new generation of players to make them. In recent years, Konami has made a concerted effort to make new memories and bring in more and more new players. Konami works very closely with retail partners, big and small, to bring fresh faces in. An important part of each new player’s journey is demoing the Yu-Gi-Oh! TCG to them at partner stores. Konami encourages and assists retailers with finding demonstrators well versed in the game. Ideally, demonstrators should be able to showcase the game with the right materials in a fun, engaging and accessible way. In the UK, the number of in-store Yu-Gi-Oh! TCG tournaments and events is growing rapidly year-on-year, with more and more people attending. That growth is translating to greater attendances at official Yu-GiOh! TCG tournaments. This, of course, parallels with more and more people not just playing the Yu-Gi-Oh! TCG but engaging with the events surrounding it, and with evergrowing sales numbers. Looking ahead, Konami is kicking off 2024 with a brandnew Yu-Gi-Oh! TCG product designed first and foremost with new players in mind one that acts a bit like a demo itself. The 2-Player Starter Set, currently scheduled to launch in Europe on 26th January, is the perfect way for someone completely new to the game to learn the ropes, whether that’s with a friend, their family or all by themselves. With more than 10,000 different cards in circulation and over two decades’ worth of development, the Yu-GiOh! TCG is brimming with depth. The 2-Player

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Starter Set is built with that depth in mind. It uses a careful mixture of handholding and encouragement to ease new players in. A Konami spokesperson told us: “Imagine a new player like someone who doesn’t know how to swim and the Yu-Gi-Oh! TCG like an Olympic-sized swimming pool. The 2-Player Starter Set is a bit like the shallow end, gradually getting deeper as that new swimmer becomes familiar with the pool. But it’s more than just that. It’s the arm bands and kick boards to help them stay afloat. It’s the swimming instructor to teach them everything they need to know at a comfortable, accessible pace. And, ultimately, it’s the platform to show them just how incredibly fun swimming can be – or to move away from the swimming analogy, duelling.” The 2-Player Starter Set comes with two complete decks, each one including 40 main deck cards and four extra deck cards. That’s a total of 88 cards, with eight of them being Ultra Rares, making it inherently ready for two players to get straight into duelling with this set alone. The set’s unique selling point (or ace card, as it were) is its 64-page comic book. This book is a step-by-step, complete demonstration of a duel. From setting up the decks to understanding what all the information on each card means, and from summoning a Monster card to activating a Trap card, the comic takes players through each element of play, bit by bit, literally guiding them through their very first duel. The comic book includes instructions using language that players of all ages and backgrounds can understand and enjoy. The instructions start off quite simple, before slowly putting the pieces together into the more advanced techniques. These are the very same techniques that form the backbone of the Yu-Gi-Oh! TCG, including duels played at the highest competitive level. Once both players have gone through this illustrated duel from start to finish, they’ll have mastered the basics of the Yu-Gi-Oh! TCG and will be ready to reassemble the decks and start their own duels without any guidance. These duels could be played alone, purely to see how all the different cards are played, or against a more experienced opponent to put the skills learned to the test. In time, players could even go from mentee to mentor and help bring another new player to the duel. More than that, players can launch their own journey into the Yu-Gi-Oh! TCG universe and begin making their own unforgettable memories. The 2-Player Starter Set can be that first weave on a brand-new tapestry - and there are surely countless more tapestries just waiting to unfold.

Special Feature

Mattel

Mattel targets Kidult market at Spielwarenmesse 2024 Firm in its belief that play is for everyone and no one is too old to play, Mattel heads to Spielwarenmesse 2024 to shine a spotlight on its raft of Kidult toy ranges as the fair itself does the same thing via its Life’s a Playground theme. Here, the company tells Toy World readers why this sector is so important and how its latest launches will keep fans of all ages engaged.

he adult fan base (AKA: Kidults) is nothing if not diverse, encompassing dedicated car enthusiasts, franchise lovers and gamers as well as everyday players influenced by trends or viral topics. However, Kidults are not just hardcore collectors: they’re also casual fans who may just want to remember their childhood, whether that’s through Barbie homeware, a Polly Pocket version of Friends’ most popular locations, or Little People versions of other favourite TV characters such as Ted Lasso. The adult fan market is also growing globally and expanding rapidly in the US. Kidult toy sales increased by $3.9b in 2022 compared to 2020, with 80% of that growth taking place in 2021 and continuing to progress through 2022. Europe has also seen major Kidult growth, with toy sales for adult fans increasing by 1b. Around 58% of Mattel’s adult fans are parents, meaning the company’s brands resonate not only with individual preferences but also within family contexts. For example, mums might buy themselves a Barbie signature doll for display while also purchasing a fashionista doll for their kids to play

with. Nostalgia plays a pivotal role, motivating 37% of adult fans' purchasing decisions. Mattel brands tap into this, from its very own core brands to licensed partners such as Super Mario, Ninja Turtles, Star Wars and WWE. As a leader in the toy space, Mattel offers a wide variety of toy ranges that appeal to consumers of all interests and ages as well as varying budgets. Its brands also offer longevity. Hot Wheels, Thomas & Friends and Barbie are cornerstones of grandparents’ and parents’ childhoods and are products they will continue to interact with throughout their lives. The success of the Barbie movie illustrates how brands can evolve. What started as a children’s brand is now a keystone of the cultural zeitgeist. Mattel has harnessed these moments to further connect with fans of all ages, creating a broad range of products spanning everyday dolls to high-end collectibles. The

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company also collaborates with best-in-class partners such as Universal, Warner Bros., Disney, WWE and others around the world to achieve an unmatched portfolio guaranteed to delight adult fans. Under the Mattel Creations platform, the company also produces high-end collectibles that offer room for self-expression. Mattel Creations sets out to create a new category connecting adults to toys and toys to art, offering an unrivalled experience in terms of what’s possible when adults and play collide. Read on to find out what Mattel will be showcasing at Spielwarenmesse 2024 in Hall 12.2, Stand P-15. The Hot Wheels Premium 1:43 Scale Vehicle range offers officially licensed replicas for adult collectors complete with Real Riders tyres and Metal/Metal bodies and chassis. Each Hot Wheels Premium vehicle features premium details for the ultimate in collectability and is slightly larger than

Special Feature

Mattel

the traditional Hot Wheels car. There are authentic decos on the officially licensed replicas. The Real Riders tyres, Metal/Metal body and chassis appeal to adult collectors who desire elite execution. There are 15-20 parts used in the construction of each collectible car, which may include headlights and taillights. With this level of detailing and style, these model cars look great whether being used for display or for play and are designed for adult collectors craving the premium execution of the Hot Wheels cars on a larger scale. The Hot Wheels Pop Culture assortment comprises die-cast Hot Wheels toy cars, trucks or vans on a 1:64 scale, all based on popular movies, TV shows or video games. Fans can celebrate the hottest pop culture properties with these high-quality Hot Wheels vehicles. Each 1:64 replica has authentic details true to the source material and features a Metal/Metal body and chassis as well as Real Riders tyres. The themed packaging boasts display-worthy art for enhanced collectability and various assortments are released throughout the year to ensure fans always have access to fresh selections featuring the coolest, hottest names in popular culture. The collectible Barbie Movie Skating Doll and Ken are sure to turn heads in an inline skating outfit pulled straight from the Barbie movie. Barbie wears a colourful leotard with a hot pink visor, matching biker shorts, and neon Impala inline skates. Created in the likeness of Margot Robbie, who played Barbie in the feature film, this doll makes a great gift for fans and collectors alike. Ken, meanwhile, wears a hot pink tee and colourful matching shorts complete with a visor, knee pads and neon Impala inline skates.

Polly Pocket brings the beloved TV series Friends to life in an exclusive collector compact, part of the brand-new Polly Pocket Partnership collector series. The iconic coffee cup exterior opens to reveal three nostalgic locations from the show. Fans can have a laugh around the couches at Central Perk with all six characters reimagined as micro dolls. Nine accessories and fun features offer Easter Eggs and play & display moments that capture popular scenes: they can take care of Chandler's pet chicken in the apartment or act out the iconic Thanksgiving scene, in which Joey gets a turkey stuck on hishead. This collectible compact is ideal for Friends and Polly Pocket fans alike. They can also act out a performance on the Central Perk stage with Phoebe, kick back in the recliners at Joey and Chandler's, or make dinner in Monica's apartment. For additional fun, the accessories peg into different areas of

the compact such as the Central Perk stage and apartments. Perfect for collectors, this set comes in premium displayable packaging with high quality materials and intricate details that celebrate the Friends fandom. Although the Masters of the Universe Origins Action Figure Assortment is inspired by the original cartoons from the '80s, the figures have distinctly modern features. At a 5.5” scale and with 16 moveable joints, these nostalgiainducing MOTU action figures can match poses from the 1980s episodes or be used to create all new moves and scenes. The figures have straighter legs, rounded shoulder muscles and an overall more realistic build than their cartoon design. Each figure comes with an all-new battle accessory that harks back to the original content as well as a mini comic. The Masters of the Universe Origins Cartoon Collection action figures, meanwhile, will bring back fond memories of the 1980s. Key characters are featured with a modern execution of their 80s looks and 16 articulated joints that allow maximum posability and battle readiness. E ach MOTU Origins Cartoon Collection 5.5” figure comes with a themed mini-comic book to provide story context and at least one accessory to accentuate storytelling or enhance an Eternian display. Offering something new and unique, the Masters of the Universe Origins Turtles of Grayskull posable action figures are the result of a crossover between Teenage Mutant Ninja Turtles and MOTU. These toys represent an exciting overlap of these iconic worlds. Each 5.5” action figure has 16 posable joints. The Turtles figures are outfitted with Eternian-style battle gear and the MOTU characters with Turtles-inspired armour. An included mini-comic illustrates the crossover storyline to help ignite creative action play covering both universes, and each figure comes with at least one story-related

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accessory. Nostalgic graphics on the packaging honour the heritage of TMNT while illustrations reflect the multidimensional drama. The Turtles of Grayskull make great gifts for MOTU and TMNT enthusiasts aged six years and older. Fans can collect all the figures as many of the accessories are modular and can be combined, swapped and shared. Star Wars Grogu 4.0 is a plush toy inspired by the fanfavourite Star Wars character that will delight both kids and collectors. If You Were, an adult party game, has players asking ridiculous questions and pointing fingers to win. There are no judges for this game: instead, the majority rules. The active player draws a question card and reads it aloud. There are two types of cards: multiple choice, where players vote with their fingers (1-5), and single question cards, for which fingers are pointed at other players. Questions might require players to think about who is most likely to get taken out first in a horror film or become embroiled in the first political sex scandal. Then, all players vote. Scoring Wheels help players easily keep track of points. The players in the majority each get a point (and bragging rights). If You Were a Party Game is a hilarious adults-only, laughterinducing game and is a great addition to any game night, birthday party or bachelorette party. This Jurassic World Carnotaurus dinosaur figure is the latest addition to the Hammond Collection dinosaur lineup. Measuring 17” long, this premium Carnotaurus figure has a posable wired tail, glass eyes and content-accurate deco reflecting its starring scene as the fierce antagonist during the volcanic-eruption in Jurassic World: Fallen Kingdom, where it faces off against the iconic T. rex (sold separately). This detailed figure of this large dinosaur species is highly posable, with a generous 18 points of articulation.

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Brand Profile

Connetix

Vital connections Australian construction specialist Connetix is entering 2024 off the back of a very strong 12 months, which witnessed multiple consumer awards, significant team growth and an expanding global sales structure. Rachael Simpson-Jones caught up with CEO Brea Brand about how Connetix is building on its current portfolio and how its appearance on the Q1 trade show circuit will boost brand awareness.

ince launching in June 2019, right before the Covid-19 pandemic, Connetix has enjoyed remarkable success, becoming one of the industry’s most dynamic and fastest growing young companies. Speaking to me from her home in Perth, Australia, CEO Brea Brand is clearly delighted with the progress her company has made since its earliest days. From 15 in 2022, the team has now more than doubled to 45 members, most of which are based in Australia, with some stationed outside the country. In the UK, Glenn Harrison heads up the team as International Sales manager while Steve Cox serves as sales manager. Kaylee Smith is the latest member to join the construction specialist’s team, onboarding as internal eCommerce manager. Her remit, Brea says, is to ensure the Connetix brand values are always retained. There are also several team members in the UK and EU whose job it is to assist with retailer and customer support. In addition to this behind-the-scenes growth, Brea is thrilled that Connetix’s range of uniquely beveled magnetic tiles took home a number of UK consumer awards last year, further filling a trophy cabinet that already contained several from 2022. The Connetix 120 Piece Pastel Creative Pack was the big winner, netting a raft of nods from top toy testers: a Made For Mums 2023 Toy Awards Editors’ Choice award, a Dad’s Choice

award and three Loved by Parents Awards (Silver in Best Educational Toy, Gold in Best Pre-School Toy and Platinum in Best Construction Toy). Across the rest of the range, the 50 Piece Rainbow Transport Pack and 212 Piece Rainbow Mega Pack were both honoured with 2023 Creative Play Awards. Connetix also took home three Toy Shop UK – Independent Toy Awards: the Transport Pack won gold in the Special Needs category, along with silver for the 48 Piece Pastel Shape Expansion Pack in the STEAM category and bronze in the Educational category with the 64 Piece Pastel Starter Pack. For Brea and her team, these accolades reaffirm everything that makes Connetix Tiles special and serve as a stamp of approval from both the wider toy industry and UK consumers. Many Connetix team members possess qualifications such as master’s degrees in teaching or childhood development, while Brea herself is a master’squalified early childhood educator and experienced upper primary school teacher and entrepreneur. Co-founder Dave Alexander has a strong background in engineering and finance. Like their consumers, the business duo are also both parents to growing kids. Combined, the team brings a huge amount of knowledge and passion to the design table and creates toys that fuel open-ended, explorative play in a range of settings.

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“As well as consumers’ homes and playrooms, Connetix is present in educational establishments across the globe,” Brea explains. “As a company, we’re passionate about getting our products into the hands of children everywhere, so we engage with nurseries, pre-schools and primary schools to place Connetix sets right at the junction where play and learning meet. As experts in how children absorb information from the world around them and transform it into developmental benefits that set them up for life, we truly believe our products belong everywhere kids are.” Connetix’s product portfolio continues to grow, with its safe and sturdy magnetic tiles available in an everexpanding variety of shapes, colours and sizes. Made from non-toxic, ABS plastic, free from BPA, lead and phthalates, Connetix Tiles are internationally safety rated and manufactured with ultrasonic welding and metal rivets to make magnetic tile play safer for little hands. The unique bevel design provides added durability and clearer refractions. At the time Brea and I spoke, the company’s new launches for 2024 were still under wraps; Brea tells me that one of the biggest challenges the company has faced is the number of manufacturers imitating new Connetix releases. Because of that, the company is careful not to reveal too much, too soon. Connetix is also looking into diversifying its manufacturing processes, exploring new

Company Profile and rapidly growing global manufacturing hubs that offer improved capabilities. Again, Brea is playing her cards close to her chest, and we agree not to mention which countries are on the table in the near future. However, Toy World is able to reveal that Connetix has recently expanded its manufacturing into India. “I can tell you that, come London Toy Fair and Spielwarenmesse, we’ll be showcasing extensions to our current best-selling ranges, including Pastel, Rainbow and Clear, and further in to 2024 we’ll be launching a whole new line that will immerse even more kids to the open-ended play our tiles promote,” Brea adds. “We’re always looking for new and exciting ways to enhance traditional magnetic play with our tiles too, and to elevate the interactivity on offer. In our experience, this is what really cements those developmental benefits we care so much about: the hand-eye coordination, fine and gross motor skills, colour and shape recognition etc. In our Ball Run packs, for example, you’ll find clear fluted tubes so you can follow the ball as it makes its way through the run, as well as ‘special effect’ tubes and split tubes that let kids race their balls against each other.” As you can see from the images on these pages (or if you’ve seen the product in person) you’ll know Connetix not only feel great to play with, but they also look great too. It’s therefore unsurprising that Connetix has built up quite the Instagram following over the past few years. The @connetix_tiles Instagram account has over 400,000 followers and counting, who love to watch the build inspiration videos the company shares (ideas include mini golf, spinning tombola-style tumblers, animal ‘Guess Who, car ramps and hologram-style optical illusions) and comment on the numerous beautifully styled pictures of Connetix constructions in action. Users also share their own creations using #connetixtiles (over 30,000 posts). The Connetix Facebook page, meanwhile, has 44,000 followers alongside a private Connetix Community Facebook group filled with over 17,000 passionate play enthusiasts and parents wanting to chat all things Connetix. The Connetix TikTok account has nearly 16,000 followers and there’s

Connetix

also a YouTube channel, LinkedIn and Pinterest page. The followers of these accounts are a combination of retailers and consumers, all of whom are kept up to date on the latest launches and award wins, while they can also take part in competitions and giveaways to win free sets. The company’s strong social media presence forms a vital part of its marketing efforts too, generating plenty of organic content across Instagram and Facebook. Connetix is also running print advertising campaigns across both consumer and trade media titles (including Toy World, naturally), exposing its growing product line to as many marketing channels as possible to raise its profile across the globe. It’s for the same reasons that Connetix (along with the rest of the industry) is about to tackle show season once again. The company exhibited at London Toy Fair and Spielwarenmesse for the first time in 2023 and will return to both events this year, keen to further cement its place in the toy landscape. Taking home the unofficial award for the longest trip undertaken to attend the show, Brea and her team also netted the London Toy Fair Best Stand Award for their hugely impressive, colourful and inventive stand, which placed the product front and centre and helped draw in visitors with its can’t-miss colour scheme. Brea says visitors to the stand at Olympia (UN68) can expect the same level of impact, while the company’s stand at Spielwarenmesse (Hall 4, Stand F54) will be even bigger and better than before. “At the toy fairs we’ll be making a real statement with our stands: that we’re serious players in this industry, that we’re here to stay and expanding all the time,” Brea explains, when asked how the company is approaching the UK and German shows. “We’ve made huge strides within the toy market, considering Connetix is only four years old, but there are still people out there we want to reach and the combination of the two trade shows will allow us to do just that. Our brand awareness is rising all the time but, of course, we want to keep expanding that awareness by

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demonstrating the unique qualities of Connetix and the myriad ways kids can play with it.” Indeed, for a young company, Connetix has achieved impressive global distribution: it is currently stocked in more than 1,300 leading retailers in 75 countries worldwide, and that number is growing all the time. Part of the reason for its penetration in the global toy market is the company’s unwavering commitment to its retail and reselling partners, which include toy stores, educational suppliers and therapy services. The Connetix website prominently features a store locator, which helps drive footfall into stores, and the company is also unveiling new retail and customer support programmes this year. Brea says: “We really value and prioritise the relationships Connetix builds with its retailers, so we nurture these relationships in a variety of ways. For example, we’ll always maintain open, consistent communication, operate a balanced pricing model and involve resellers in planned annual sales. This is why we’ve gained such a loyal and valued retail network. Retailers can also easily access support through our dedicated, world class support team, while also benefitting from a suite of company assets they can use according to their individual marketing needs.” “On top of all this, Connetix nurtures relationships with its retailers by taking the needs of smaller stores into consideration when making business decisions,” adds Brea. “This includes ordering stock and keeping a close eye on stock quantity. With over thirteen hundred resellers across 75 countries, we also warmly welcome and encourage feedback to help guide our trajectory and maintain the value of the brand.” To book an appointment with the Connetix team at either London Toy Fair or Spielwarenmesse, contact wholesale@connetixtiles.com or swing by the stands (London Toy Fair: UN68, Spielwarenmesse: Hall 4, Stand F-54).

Touching Base

ToyCity talk Exhibitors tell us what they are most looking forward to showcasing at Spielwarenmesse, and why exhibiting at the international show is important to their company.

Sam Chung - Sales manager, Chengzhen International One of the products I’m eager to showcase at the Spielwarenmesse toy fair is the Lamborghini Revuelto. Lamborghini is one of the most well-known car brands in the world, and it is a car that many people dream to have. Revuelto is a brand-new car, and it is the automaker’s first plug-in hybrid vehicle. It is also the successor of Aventador which makes it a truly special car. We are super honoured to have the official licence from Lamborghini to make this new model with light and sound function. After many successful ranges, I’m sure that all our customers will like this new addition. As an exhibitor, this toy fair is very important for us for two main reasons; firstly, because we can meet our customers in the flesh. Being based in China makes it difficult to get to meet all our customers face-to-face, so Spielwarenmesse give us a great opportunity to meet our global clientele every year. Additionally, most of our products are licensed items, the fair also gives us the chance to meet most of our car licensors, share information with them and discuss new car applications.

Amber Elliott - Website, Marketing & Social Media manager, The Noble Collection UK

The Noble Collection is looking forward to showcasing its new line of video game collector replicas from the fan-favourite sandbox game, Minecraft, at Spielwarenmesse 2024. The Noble Collection has been known for many years as a creator of prop replicas and collectibles from film and TV franchises such as Harry Potter, Game of Thrones and Lord of the Rings. This is the first time that it has ventured into the licensed video game market. This opportunity has inspired us to use elements from the game to recreate iconic items such as torches, ores and tools, as we imagine they would exist in the real world. Created with unique textured finishes inspired by wood, stone and ores, these collector replicas are our unique take on the many worlds within Minecraft. As visitors during the start-up days of our EMEA branch, the unseen size and qualitative diversity of the International Toy Fair impressed us from day one. Its history since 1949 in Nuremberg is remarkable, and its legacy still continues over 70 years later. Today, it is the most important business meeting place and high mass for our market on the continent. For 14 years, we have met our global customers and partners at our booth in Hall 5, and we will continue to welcome new customers and contacts in 2024 and beyond.

Greg Kirk - Marketing executive, The Carat Shop The Carat Shop is most excited to be showcasing its new Barbie collection. The already popular franchise skyrocketed due to the Barbie film release in 2024 and we have taken full advantage of the increase in interest to create a collection that we truly believe will resonate with fans of all ages. It also broadens our reach when it comes to the clientele we can bring on board, as it brings a fresh new brand, away from the magic of Harry Potter. Spielwarenmesse, as a trade show, is a huge opportunity for The Carat Shop to widen its span of stockists on a global scale. We took huge strides in 2023 and plan to capitalise upon this by making new business relationships and finding amazing stockists to work with across Europe and further. By the end of the five days, it would be fantastic to have a large and diverse number of new leads to take back to our wider sales team, as well as catch up with existing clients to find out how they are doing and share our new product ranges. We have three huge brands on-board for 2024 and are excited to see what next year has in store.

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Touching Base Dominique Peckett - Director, Smiffys The product range that I’m most looking forward to showcasing in Nuremberg has to be our Rocky Horror Show collection. It is such a classic, iconic licence with a cult following that, for us, truly encapsulates the essence of dress-up and escapism. Smiffys has exhibited at Spielwarenmesse for literally decades and must be one of the longest serving exhibitors. We consider it the number one trade show in the dress up calendar. Nuremberg Toy Fair gives us an opportunity to not just welcome new customers, but to strengthen relationships with existing ones, and we have no doubt that it will deliver again in 2024.

Steve Finch - Managing director, Click Europe

I’m delighted to be showcasing our new boppi 10 in 1 progressive toddler jigsaw puzzles. They’ve been doing so well since their soft launch in September 2023 and the response from parents and influencers has been great. boppi is viewed as a lot more than just a puzzle: thanks to the inclusion of the themed backgrounds, they allow the play to be extended. With our expansion into Europe and fully operational warehouse, the show gives us an opportunity to meet face to face with current wholesale clients. This is so important to trust and relationship building. This year we’re also hoping to build distribution relations so that we can get the boppi brand out to an even wider audience.

Mike Barratt -

Pete Thomson -

International Sales director, Make It Real Make It Real is proud to be introducing LinXo, a true innovation that combines construction and fashion. The product offers repeated creation and continuous playability, and we anticipate it will be loved by consumers and all our global retail and distribution partners. Make It Real products are currently listed and loved around the world in over 90 countries. Spielwarenmesse gives us the perfect opportunity to meet our partners from international channels in one place. For us, Nuremberg is the pinnacle of all the hard work by our design and customer marketing teams and our distributors and retail partners. We can finally sit together in person and formulate an action plan to realize our objectives for 2024. Spielwarenmesse is also a lovely opportunity for the Make It Real global leadership team to meet with our partners. This provides the full team an opportunity to truly understand international customer needs, which can be leveraged in the global commercial planning process.

Andrea John -

Managing director John Toys The product range we’re most looking forward to showcasing is the soap bubbles that we are exhibiting for the first time at Nuremberg. We have already secured great licences from Disney, Marvel, Universal and Mattel for this new product category and are excited to present them to our customers. We are really proud to have been exhibiting at the fair for the last 70 years. We find it is the perfect opportunity for us to present our new product ranges to customers – it is so important that they can touch the items and see the great quality. Equally important is meeting new customers from around the globe as we sell to over 40 countries. We look forward to sharing our ranges with our visitors and of course receiving their feedback.

Bayer Design

Michael Valenta - President, Magna-Tiles

We’re looking forward to exhibiting at Spielwarenmesse this year and will be showcasing our range that’s now available domestically in the UK for the first time. As it was previously an FOB only line, Nuremberg will be the first opportunity for UK visiting independents to see the range. We hope to talk to as many of them as possible during the fair. We’ll have everything from the Charlene supermodel styling head, our number one best seller in Europe, to our wide range of prams and buggies. These ranges from basic umbrella strollers right up to full travel systems which allow the swapping of a pram and car seat to create a one stop solution to transporting precious little ones – just like mum and dad. Buyers can also see our Charlene function doll – a 46 cm doll with 100 functions and 90 sentences - all in perfect English, and my own daughter did the voice over.

We are looking forward to showcasing the new Magna-Tiles Downhill Duo 40-Piece set, a highlight of our catalogue. Launched in August 2023, the Downhill Duo set won the esteemed US Toy of The Year Award in the pre-school category. Seamlessly integrating with all other Magna-Tiles sets, it introduces the first-ever magnetic figure and a revamped car designed to ride along the ramps and roads. Spielwarenmesse holds great importance to the Magna-Tiles team. Through this show, we have the opportunity to showcase our entire product catalogue to the global community. While one might argue that this can be accomplished virtually in today's digital age, our products, designed for young children, are so much more effectively demonstrated by a hands-on experience. We are committed to designing quality products that foster meaningful play, and merely presenting images and price lists falls short of conveying our passion. Each year, our company eagerly anticipates participating in Spielwarenmesse as it provides such a valuable opportunity to engage with our international retailers face-to-face, that we all thoroughly enjoy.

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Touching Base Omer Dekel - Chief operating officer, PMI We are equally excited for all our brands for different combinations of reasons, and we could not choose one over another. This year, we are proud to showcase several new master toy lines from our newly acquired licenses, Stumble Guys and The Creature Cases, and by popular demand, bringing series two of both Pudgy Penguins and Sonic Prime toy lines onto the show floor. We also have a surprise announcement for another brand-new toy line that we will reveal during the event, so stay tuned! I believe that it is important to build a true connection with our customers and attendees by sharing our genuine excitement for the new toys we planned while bonding over an in-person conversation. To us, Spielwarenmesse has been one of the most important international trade shows that can continue to bring our partners and major customers together. By the end of the five days at the event, we aim to drive excitement for our new products through the roof and give customers a chance to experience our products firsthand. We want to help our customers secure additional orders, especially in markets PMI has yet to reach, and we aim to do this by uniting PMI’s passion for toys and engaging interest from our attendees.

Chirag Shah - Chief operating officer, Hy-Pro

There are plenty of product ranges that I am looking forward to showcasing at the up-and-coming Spielwarenmesse toy fair. As the UK’s fastest growing sports equipment, licensing and scooter brand, we have a wide variety of stunning product choice that we will be presenting. These vary from Formula E scooters to our innovative Zinc Flyte scooter range, as well as officially licensed merchandise for some of the world’s biggest football clubs.

Being at Spielwarenmesse means that we are in the right place to meet the right contacts that will help our business flourish. It’s a great platform that allows us to put our products in front of the buyers for some of the biggest stores worldwide. It’s the ultimate toy buying destination for retailers, independents and multiples, and it provides suppliers like us with the chance to present our new launches with them.

Alison Downie - Global Licensing and Brand director, HTI Toys We're witnessing expansion and growth in the Colour Change range, particularly with the latest addition, Brain Wash, which is poised to become a standout favourite at the upcoming show. Filling the translucent, squishy brain with water and loading the Colour Change car to the back of the skull is such great fun, as is releasing the water by squeezing the brain and pulling down the lever to watch the skulls eyes spin and the Colour Change car fly. HTI holds a strong position at Spielwarenmesse and while our showroom might not encompass every product line featured in our Lancashire and Hong Kong showrooms, we are fortunate to have the space to highlight the top products from our key brands. Among them are Teamsterz, EVO Baby, Chic, Bubblz and Epic Fun, alongside our roleplay licences, including Peppa Pig, Bluey, Gabby’s Dollhouse and Baby Shark. Our international team from various corners of the globe participate in the show, allowing us to accommodate existing retailers and engage with new buyers from around the world. Given the extensive range of offerings and the presence of the global toy industry at Spielwarenmesse, it stands as a pivotal event for HTI to explore new business opportunities and establish valuable connections.

Michael Sacks - VP, Small World Toys Our Creativity Kits have been very successful these past few years and we expect them to enjoy plenty of attention at this year’s Spielwarenmesse. Our R&D team has done a great job at coming up with trendy new ideas and activities kids can spend a good amount of time both creating and playing with. We come to Nuremberg to meet with potential new customers and to touch base with our existing longterm customers. Our product performs best when you see it in person, play with it, try it out: the best way to connect with our products is to experience them. We’ll be presenting open packages for the buyers to touch and feel, making Spielwarenmesse a great place to see our complete range.

Massimo Pellegrino - CEO, Diramix I am most excited about showcasing our MonsterFlex line and the new licensed collections, Dragon Ball Super and Stumble Guys, which are already receiving a lot of interest from the market. It is important for me to be at Spielwarenmesse to meet with our partners and reinforce our business relations. We hope to meet new partners as well, this way we can expand our distribution in countries where we are not yet present.

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Touching Base Daniel Ward - Head of Sales, Craft Buddy

Laura Atorrasagasti ‘Marketing ninja’, Eolo Toys

Biggies, the super mega-size plush, is Eolo Toy’s hottest brand this year. Its rapid expansion into more than 40 markets within its first year is an impressive achievement and we are very happy with the trust placed in the brand. Thanks to this success, we will be showcasing the brand extension, Little Biggies, set to launch for the spring and summer 2024 campaign. The Nuremberg Toy Fair has always been essential for us. The timing, location, visitor profile and exhibitors make it one of the most important events in the toy industry. In fact, this year, the Eolo Toys group will have a presence with two of our companies: Toyzone and Eolo Toys. We see this event as strategically beneficial for showcasing the offerings of both companies, as well as for getting in contact with potential customers and staying in touch with our current ones.

The product I’m most looking forward to showcasing at Spielwarenmesse is the Harry Potter licensed collection. One of the most frequentlyasked questions when we meet with new partners at trade shows is: ‘Do you have a Harry Potter licence?’ and we are happy to finally be able to say ‘Yes, we do!’. Bringing the beloved Harry Potter characters and icons to our Crystal Art & Paint By Numb3rs ranges is bound to gain us a lot of interest from international partners. We can’t wait to see their faces light up when we show them the new range at Spielwarenmesse. Spielwarenmesse holds significant importance for us as it's the event where we meet and acquire new international distributors, key partners and venture into new markets. Müller, ROFU and Vedes are a few key German retail partners we met at previous shows and have since established an amazing relationship with. It’s a key stage to present all our new products to present to our existing partners, and - just as importantly - it’s an annual celebration of the toy industry where we can get together, catch-up, connect and have a few drinks.

Daniel DeLapa CMO, Creative Kids

The product range we are most looking forward to showcasing is Nano Crafts. It’s such an innovative and trend-driven line that doesn’t exist anywhere in the market to the mass consumer. Nano Crafts is a line that demonstrates the direction Creative Kids is going as a change-maker in the industry: being first to market, always innovating and focusing on what’s new. Creative Kids is one of the fastest growing global activity suppliers so exhibiting at an international show such as Spielwarenmesse is a no-brainer. We’re on a mission to have our products in the hands of consumers across the planet. There’s no better show to do that than Spielwarenmesse.

Andrei Kalesnikovich -

Chief executive officer, EWA

Fabrizio Frisoni - Sales

manager, Dulcop International S.p.A. All our products hold significance: buyers at Spielwarenmesse aren't just looking at the product itself, but at the extensive array of choices and the opportunity to explore tailored offerings for their specific needs. At Dulcop, our strength lies in being quick and adaptable and delivering personalised products. Furthermore, we provide a guarantee of safety and have already made substantial strides in minimising our environmental impact, which is an ongoing commitment. Spielwarenmesse holds a special place for us as a key event in the toy industry. With our active participation in over 50 iterations, we are confident that we have evolved into a noteworthy presence at the fair, establishing ourselves as a significant player in the industry.

Our core business since the foundation of the company has been the creation of moving mechanical models in the form of constructors. We are regularly expanding our product range in this area and will continue to do so, following positive feedback on them from our partners and customers. So, the product range which we will prioritise to present at Spielwarenmesse will be EWA puzzles and mechanical constructors. Spielwarenmesse is the largest toy exhibition in Europe, where all manufacturers of goods that can relate to the toys and games category take part. At this exhibition, we plan to meet our current partners, find new ones, discuss co-operation with both and, of course, let them see for themselves the current range and all the new products of EWA Eco-Wood-Art in person.

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Touching Base

Lawrence Rosen - Founder and chairman,

Phil Cassidy - Managing director, Casdon

Cra-Z-Art is excited about all the lines it will be exhibiting as this encompasses a huge range of toy items, from hot licences like Barbie, to collectibles like Crystal Surprise, and our popular line of on-trend fashion and beauty items from our Shimmer ‘n Sparkle brand. Of course, we’ll be showing many other innovative products as well, including new Slimy and Softee Dough products. We’ve had many successful shows in Nuremberg and we’re confident that will continue. Spielwarenmesse plays an integral role in selling-in our fantastic brands into the European market. Our goal is to maintain current thriving relationships with our existing retail and distribution partners, as well as extend our distribution into new markets and channels.

At Casdon, we’re beyond excited to have a brand-new licensed range to share with everyone at Spielwarenmesse. We are extremely proud to be launching the Ooni toy range, a brilliant addition to our already hugely successful foodinspired lines by Casdon, including Joseph Joseph and Kenwood. These lines are key to a child's development, as they not only encourage key development and imagination skills, but also teach children to have a healthy relationship with food from a very early age. Spielwarenmesse is a great way to spend quality time with our customers and the wider industry. We are hoping to have meaningful conversations and meetings with our customers and spend valuable time with our retailers to show them around and present some exciting newness to them.

Cra-Z-Art

Emma Charlesworth - Director, Roma Prams James Vallis - Managing director, Hyper Toys Our strategic growth in the last 12-18 months has been within the e-mobility categories. This is always a great category to showcase as it is constantly driven with new development on Hyper e-bikes, e-scooters, hoverboards and electric rides – and the product demos are such great fun too! Spielwarenmesse has always been, and continues to be, a fantastic global toy show where we can meet colleagues and friends, both old and new, from all destinations and retailers around the world. We look forward to meeting everyone and receiving strong (and hopefully positive) feedback as usual on our new product launches from buying teams from around the world.

This year, Roma will be attending Spielwarenmesse with a full collection of doll prams, complete with coordinating accessories. I’m most excited to showcase our latest fabric, the Teddy. Each of our ranges is designed around the fabrics, which reflect current trends in fashion and toy categories. The Teddy is classic but with a modern twist, featuring sherpa fabrics and a soft cream palette. The fabrics are featured across a range of models including dolls buggies, highchairs, car seats, backpacks and a soft sherpa blanket. There will also be a coordinating range in our full-size baby category, so little ones can be matching with mum. Roma is already listed in a wide selection of independent retailers, as well as premium retailer Harrods and some European distributors. Our goal for this year is to establish connections with more distributors and facilitate communication between stores and their respective local distributors to ensure the global visibility of the Roma range.

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Nuremberg Toy Fair Hall 6 Stand A03

Come and see what’s in store for 2024!

@mojofuneu Mojo Figurines www.mojofun.co.uk

MOJO (HK) LIMITED Suite 1102, 11th floor, Two Chinachem Exchange Square, 338 King’s Road, North Point, Hong Kong Tel: +852 25257381 Email: sales@mojofun.eu

Touching Base Florian Loh - Area sales

Chris Burt - Senior product

manager, Bruder Spielwaren GmbH + Co. KG

manager, Bladez Toys

We’re extremely proud and excited to present an entirely new line to the sophisticated fleet of Bruder vehicles at London Toy Fair: the Range Rover Velar series. We’re confident that with this latest addition to the range, the British Range Rover brand, Bruder will continue to capture the imaginations of customers and fans in the UK for years to come. It is remarkable that London Toy Fair is celebrating its 70th anniversary, but it just goes to show what a timeless show it is - as well as the reliability and year-round appeal of the toy industry, of course.

Tom Hudson - CEO, Marvin’s Magic

I’m most excited about our new Wicked Pranks range. These are classic pranks that we all know and love, combined with some really cool new innovations. The Marvin’s Magic team and I had so much fun putting this range together and pranking each other along the way. I don’t think our sales manager has forgiven me for slipping him a Cheesy Feet Sweet! Spielwarenmesse is important to us because it’s one of the most important shows in the toy industry, and since there is no New York Toy Fair this year, it’s even more important to meet our international partners. It’s great for building brand visibility around the world, as there are so many attendees from far and wide. I’m very keen to show the innovation that we have been working on in the background; I think people are going to be blown away by what we have up our sleeves. It’s also a crucial opportunity to meet colleagues from within the industry, to discuss business highs and lows from the past year and share what we are excited about in the future. Plus, there are some fabulous restaurants and pubs in Nuremberg.

Serge Wehbe -

Head of Marketing, Bildits Our latest thematic range of construction kits is, without a doubt, the line that we’re most looking forward to showcasing at the Nuremberg Toy Fair. Available for both our retail and education portfolios, we've revamped our core offering, upgraded our packaging and launched 10 kits that cover the fundamentals of the construction process. Whether you're laying bricks, pouring concrete, or constructing fortified columns, the Bildits experience is as real as construction gets. The Nuremberg Toy Fair is one of the most important events on our marketing calendar. The fair provides us with the platform to showcase our award-winning toys in front of the entire industry and get inspired by the latest trends and innovations. More granularly, we get the opportunity to meet retailers and distributors from all over the world and to discuss the prospects of launching new markets. If previous editions are any indication, we're highly optimistic about the prospects of meeting relevant professionals that can help us expand our presence globally.

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At Spielwarenmesse 2023, Bladez’s Minecraft range was so new that we only had a few items ready to show, but this year we will have a full range on display with many more Make Your Own characters, giant Make Your Own playsets and creative activity sets at a range of price points, which I can't wait for buyers to see all together. There was a real buzz at Spielwarenmesse last year. It was great to be back, and it reminded us that it's an occasion that can create unexpected opportunities. Last year, we came away with everything from small, but exciting, new projects to new distribution partners, so let's see what 2024 has in store.

Matias Ramdohr - CEO, Happy Line Our company is thrilled to present a wide range of exciting new products at this year's Spielwarenmesse. From the ultimate stress-relief Hey Butty fidget toys, to the enchanting animal play sets with adorable kitty characters, we have a range of exciting toys that I’m sure will capture the hearts and imaginations of children worldwide. However, if we had to choose just one, we can’t wait to showcase Rainbow Shaker, our newest art & crafts toy. By presenting Rainbow Shaker at Spielwarenmesse and introducing it to the market, we aim to promote mindfulness, self-expression and stress release in a fun and engaging way. We are excited to see the positive impact this product will have on children's well-being and the joy it will bring to families everywhere. By the end of the five-day event, we aim to have created a lasting impression with our innovative product range, leaving attendees excited and eager to explore our offerings further. We will strive to establish meaningful business partnerships, secure distribution agreements and expand our global reach, and we hope to gather invaluable market insights, identify emerging trends and gain a competitive edge by staying ahead of the curve. Ultimately, our presence at Spielwarenmesse is a testament to our commitment to excellence, innovation and building meaningful connections within the toy industry. We look forward to showcasing our products, engaging with industry professionals and leaving a lasting impact on the global toy market.

YuGiOhCardEU www.yugioh-card.com/eu

*Date subject to change

Nuremberg

Wow! Stuff

tony.white@wowstuff.com (UK and EMEA) sunny.walia@wowstuff.com (USA) Hall 4A, Stand B-26 There will be several highly anticipated launches at Wow! Stuff’s Nuremberg stand. Two blockbuster brands that were shown behind closed doors at the LA toy previews in September 2023 and New York Toy Fair are set to be revealed in full at Spielwarenmesse. An iconic Disney brand set to get Wow! Stuff’s Real FX treatment. Real FX makes licensed brand characters ‘Look Real, Feel Real and Sound Real’. Just like the multi award-winning Real FX characters previously, the new Real FX Stitch comes to life like never before. International retailers around the world are excited by this new item, and at the Spielwarenmesse, buyers and retailers will be offered a first look at the finished toy. Real FX Stitch will feature 100 actions and sounds and has already sold out for the 26th June launch, but more stock will be available for this autumn/winter. This super-realistic rendering of the adorable on-screen character will nurture, bite, sniff and speak, and measures 45cm tall. The mischievous, genetically engineered creature will be the ultimate best friend for Lilo & Stitch fans. The second innovation from Wow! Stuff is Crystal Wishies, a glowing Mystical Crystal which takes on a child’s wish and empowers them when they wear it. The crystal glows white, but changes colour when a new wish is activated by the child, who chooses it from the beautiful wish parchment scroll. Confidence is represented in amber, bravery in blue, good luck in purple and more. To empower the Mystical Crystal with the child’s chosen wish, it is placed into a bucket and lowered into the Magical Wishing Well. By following the instructions and pouring the wish mix in the correct order shown on the scroll, the well will erupt in multi coloured lights and sounds. After several seconds, the Mystical Crystal will glow in the colour of the chosen wish and the child can wear the crystal on the pendant or bracelet, repeating the process for a new or different wish. Crystal Wishies is a new IP from Wow! Stuff, centred around what the company is calling positive play. Wow! Stuff’s Wednesday offering will also grow in 2024. This spring, Wednesday Addams, The Thing and Morticia will be among the 12 characters available to collect in the connectable, collectible Nano Pods collection. Wednesday’s Secret Diary lets kids store all their notes and secrets in their very own Nightshade Society diary, which features an authentic leather-look, purple cover. The invisible ink pen allows notes to be concealed from prying eyes; when required, these writings can be revealed with the UV umbrella-shaped torch. Wow! Stuff’s Wizarding World Real FX Spell Master Wands and the Harry Potter Real FX Invisibility Cloak will see reinvigoration that will make immersive Wizarding World role-play more fun than ever before. The new Real FX version of the Invisibility Cloak will whisk fans out of the Muggle world, making it appear as though they’ve apparated. Users pick from inuniverse movie backdrops, don the cloak and film in selfie mode to appear as if they’re are invisible in Hogwarts, visiting the Grand Hall, the cobbled streets of Diagon Alley and more. Magic lovers can borrow Harry or Hermione’s Real FX Spell Master Wands, learning spells, counter spells and more, with the help of innovative tech.

The Carat Shop

01279 442 528 | info@thecaratshop.co.uk www.trade.thecaratshop.co.uk Hall 1, Stand F-05 The Carat Shop has announced the expansion of its brand portfolio with the launch of Barbie, Pusheen and Lord of the Rings jewellery and accessories for 2024. The move marks a significant step forward for the company as it continues to diversify its offerings and cater to a wider range of customers. Barbie will be brought to life in a collection of stylish and playful jewellery and accessories. The collection will capture the essence of Barbie's fun and vibrant personality, offering a range of pieces that are perfect for everyday wear and special occasions. Pusheen, the adorable and internet-famous cartoon cat, will also be joining The Carat Shop's family of brands. The Pusheen collection will feature a variety of charming and whimsical jewellery and accessories that are sure to delight fans of all ages. Lord of the Rings will be honoured with a collection of intricate and detailed jewellery and accessories. The collection will capture the magic and wonder of Middle-earth, offering fans a way to show their love for the beloved series. In addition to its new brand launches, The Carat Shop will unveil a new exhibition stand build and layout for 2024. The new stand will be showcasing the company's extensive product range in a brand-new way and will be first seen at London Toy Fair, where The Carat Shop will be exhibiting its new brands and products. Alongside its new offerings, The Carat Shop will continue to showcase its best-selling Harry Potter jewellery and accessories. With the continued success of its seasonal products year after year, Spielwarenmesse will be one of the first shows where the Carat Shop will be unveiling its 2024 offerings for the festive period. The company remains committed to providing fans with a wide range of products that celebrates the magical world of Harry Potter. The Carat Shop is committed to providing high-quality, licensed products that appeal to a diverse range of customers. The company offers many different FSDU and POS opportunities for its product ranges and has faith there will be something for every interested customer at the show. With its plans for 2024, The Carat Shop is poised for continued growth and success.

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Nuremberg

Zuru

www.zurutoys.com | sales@zuru.com Hall 12.2, Stands P16, P19 and P22 With Zuru’s new permanent exhibition stands situated at the International Toy Fair, the company will showcase newness for its bestselling IPs and latest licensed ranges for the year ahead. For Mini Brands, the show will highlight major launches for the year ahead including the upcoming Mini Sneakers, Books, Fashion and new licensed Make and Create lines. With #sneakerstok and #BookTok trending across TikTok, Mini Brands further taps into this space through its own brand channel. The Minis have been given a new look with fresh branding and a host of new inspirational licence partners adding to the appeal amongst all ages and interests. Intricate detailing has been applied to each of the collectibles which include the likes of Reebok, Sketchers, Airwalk and Prince trainers for the Sneakers line, complete with real laces and shoeboxes for storage. Mini Brands Books include tiny, readable versions of classics by Dickens, CS Lewis and Roald Dahl, alongside modern literary hits such as Diary of a Wimpy Kid and Dog Man. Fresh packaging design has also been applied to 5 Surprise, plus a new brand platform for the 2024 range to provide a streamlined approach for the themed, pocket-money priced, evergreen surprise collectibles. XShot will present its move into the girls’ market, introduce newly themed skins, and an all-new combo range, tapping into the success of the recent XShot Insanity launch. The XShot Fast-Fill Water range features the best value blasters in the market. The patented fast-fill technology enables users to refill each blaster in just one second, allowing more time to play and resume water-blasting long before their opponents. The XShot Fast-Fill Hydro Cannon has a 1000ml water capacity, can blast up to distances of 10m and comes complete with a shoulder strap for increased portability and assisted use. Bunch O Balloons expands its seasonal and outdoor portfolio with new lines including a Tropical Pool, the Shark Bite Slide, Octopus Splash Pad and Bunch O Balloons Reusable Water Balloons with magnetic technology that allows the water balloons to be used multiple times and with up to 1,500 reusable splashes per balloon. Plush IP, Rainbocorns, reveals new themed ranges including Monstercorns, Kittycorns and Eggzania Fariy Mania. New webisode content produced in partnership with Moonbug, plus the introduction of a new Rainbocorns Roblox game, will further increase the brand experience and consumer reach. The Smashers Dino Island Mini T-Rex Battles debuts a new battling-play and surprise collectibles unboxing experience for the long-standing Smashers IP, while the show provides a platform for the launch of the new Smashers Junior sub-range, further driving mass reach for the brand. New Robo Alive lines comprise the core offerings of technology, theatre and value. Hero SKUs for the year ahead include the Volcano Dino Fossil Find, and a water-activated Great White Shark which is fully articulated to swim and stalk just like the real thing. Zuru will also present its current and new line-up of Snackles. The licensed, collectible plush IP combining cute characters with replicas of some of the world’s hottest licensed snack brands, welcomes three new characters, along with all-new combinations, brand-new licences and size options.

IMC Toys

01904 720 908 | www.imctoys.com info.uk@imctoys.com Hall 12, Stand P26 The upcoming Nuremberg Toy Fair will see IMC Toys unveil its new global brand strategy, which sees the company focus on fresh product development for top-performing evergreen ranges, reimagining best-selling brands, and expanding into new categories. In 2024, the spotlight remains firmly on Cry Babies, the company’s best-selling nurture doll brand, with a focus on age-appropriate play patterns and timeless themes. A content launch in June 2024 is poised to transform the Cry Babies narrative, immersing characters in a realistic day care setting and igniting a revival of nurture and collectible dolls. The evolution continues with Cry Babies Magic Tears becoming Cry Babies Playtime, introducing captivating dollhouse play and interconnected playsets. Within the Playtime Day Care Babies line, dolls come to life with mechanical crawling action, personalised accessories and real tears revealing cute designs. The Cry Babies range undergoes a visual rejuvenation with a fresh colour palette, ushering in interactive Toddler dolls and waterproof Newborn Bathtime dolls with colour-changing features. Expanding the Cry Babies Day Care Babies core range, new additions boast lifelike outfits, pacifiers and baby bottles. The Cry Babies Morning Routine doll promotes positive behaviour, with clapping and dancing as a reward for completing routines. Meanwhile, the engaging Goodnight Starry Sky Hannah, a soft-bodied sleep comforter, projects a starry sky and plays soothing lullabies. IMC introduces Be Loved Babies, a traditional doll brand offering realistic babies with a soft-touch skin texture, providing an authentic nurture play experience. Baby Paws expands with new characters and introduces an interactive Labradoodle puppy that boasts various functions and transforms into a convenient backpack that allows children to take it wherever they go. Club Petz debuts Koala Mama, an interactive plush featuring lights and sounds along with a magical surprise function. The innovative MixIt Makes offers a unique dough compound for creating characters and accessories in just four minutes. Finally, the outdoor toys category welcomes Color Clash, a chalk ammo blaster, and Jet Disc, seamlessly combining the features of a frisbee and air glider.

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Nuremberg

The Noble Collection

(32) 2 648 93 53 | www.noblecollection.co.uk donaat.deboodt@noblecollection.com Hall 5 Booth A-72 The Noble Collection is looking forward to showcasing its new line of video game collector replicas from the fan-favourite sandbox game, Minecraft, at Spielwarenmesse 2024. The Noble Collection has been known for many years as a creator of prop replicas and collectibles from film and TV franchises such as Harry Potter, Game of Thrones and Lord of the Rings, but this is the first time that the company has ventured into the licensed video game market. With the Minecraft range recently launched at New York Comic Con and in The Noble Collection’s London store, The Noble Collection uses elements and textures from the game to recreate iconic items such as torches, ores and tools as they would exist in the real world. Also available in the Minecraft range is a brand-new chess set, in which players can choose to be Overworld Heroes or Hostile Mobs. Much like the game, some assembly is required, with four interlocking quadrants and wood and metal-like textures making up the board. With many finely sculpted licensed chess sets available across The Noble Collection’s range of properties, bestselling sets include the Harry Potter Wizard Chess set, Lord of the Rings, Jurassic Park and a Tri-Dimensional Chess set from Star Trek. The Noble Collection’s well-established range of collectible Wizarding World replica wands has recently been expanded with a brand-new character, Defence Against the Dark Arts teacher Gilderoy Lockhart. Visitors to the booth can see the expansive range of wands available, as well as many finely crafted prop replicas from the Wizarding World, Middle-earth and beyond. Recently, The Noble Collection has seen the return of several items from its Vault, a treasure trove of retired items from its past, slightly reimagined for new collectors to enjoy and to retain the special value of the original items. These include a prop replica of Harry Potter’s Glasses, housed in a leatherette keepsake box, and an intricate resin sculpture of the Goblet of Fire. While Minecraft marks The Noble Collection’s first partnership within the gaming world, it still continues to expand its existing TV and film properties with new products and developing relationships for new, as-yet unannounced properties. To book an appointment or get in touch, please contact Donaat De Boodt at the details above.

Diramix

+390267481415 | www.diramix.com | sales@diramix.com Hall 5, Stand D67 Founded in 2013, Diramix focuses on collectible products that are widely available on Italian newsstands. Over the past 10 years, it has acquired a leading position in the newsstand market, and has expanded globally thanks to MonsterFlex, a line of stretchable characters now distributed in over 35 countries worldwide. The MonsterFlex brand was created with the intention of bringing children's favourite monsters into every home, with unique and eye-catching design at affordable prices. The character design takes place in-house, with the help of highly experienced illustrators and 3D designers. In addition to the focus on design, the tactile and playing needs of children were considered, with the aim of creating characters that are appealing to their imaginations and while being ideal for the needs of manual play. MonsterFlex characters are extendable and malleable to stimulate children's imagination, encouraging them to create stories and fights, whether playing alone or with others. This approach has paid off, enabling MonsterFlex to reach its 6th series, to which the spin-offs Dino, Aqua and Combat have been added as mini and maxi versions. More recently, MonsterFlex has been joined by renowned evergreen properties such as DC Superheroes and Dragon Ball Super. Dragon Ball Super MonsterFlex were created under the supervision of Toei Animation and Shueishua, to bring the highest level of detail to fans of the series, who will find the main transformations of Goku and Vegeta and other iconic characters such as Future Trunks, Piccolo, Jiren and Golden Frieza within this line. The decision to acquire the Dragon Ball property is due to the continued interest of children in the characters and their stories, which garner acclaim from generation to generation. 2024 will mark the 40th anniversary of Dragon Ball, a year packed with celebrations. The line is already being distributed in several countries, such as France, UK, Spain, Turkey, Greece, and further global expansion is planned. Finally, 2023 marked the addition of Stumble Guys to Diramix’s portfolio. Alongside the card and sticker collections for the Italian market, 3D mini figures (three different series of 26 models), and MonsterFlex stretchable characters were produced for world debut in all markets. Stumble Guys is a successful multiplayer video game created in 2020 and available on several platforms. It is played online in rounds consisting of 32 players, who must compete by overcoming different obstacles to reach the finish line. Before each game, players can choose their own stumbler to compete with. The variety of characters and settings, as well as the ability to escape the traps, make Stumble Guys an adrenaline-pumping and immersive game, offering multiple possibilities for development. Sales have already started for worldwide distribution, with huge investments in TV campaigns and the support of renowned creators for digital coverage on YouTube, Twitch, and Instagram. As of now, Diramix influencers’ campaign has generated more than eight million views. Diramix's challenge is to provide complete and cutting-edge product lines, meeting the demands of different consumer targets.

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We are going to Spielwarenmesse

NUREMBERG INTERNATIONAL TOY FAIR 30th Jan - 3rd Feb 2024 Hall 7, 7 Booth F-09

tradeorders@micro-scooters.co.uk

Quality Obsessed

Planet Friendly

Scooting Pioneers

Built to Last

micro-scooters.co.uk

Nuremberg

KidKraft

www.kidkraft.com | mark.inett@kidkraft.com Hall 3, Stand A-42 KidKraft is committed to creating award-winning, high-quality products that are ‘Made For Make Believe’. The company continues to reimagine and reinvigorate the most timeless forms of play to deliver an advanced lineup of fun, sustainable and safe products that keep imagination alive and the planet healthy. This January, KidKraft brings its creativity to the Spielwarenmesse international trade show and encourages attendees to stop by its stand, where it’ll be showcasing its 2024 product portfolio. KidKraft recently unveiled its entrance into the gaming category with the launch of Beat Board, an innovative wooden electronic balance board game. The company is bringing the fast-on-your-feet balance challenge to the show, giving visitors a chance to test their skills as well as take a sneak peek at a new game launching in 2024. Infusing the same sense of creativity into the rest of its core categories, KidKraft will also highlight a complete line-up of indoor items and outdoor offerings, including the Cloverdale Swingset, which elicits a new wave of imaginative play experiences. The new wooden, compact dollhouses, including the Toteables Cottage Dollhouse, come fully assembled so kids can skip the wait and head straight into play time, while the Create & Cook Serve & Store Dinner Set and Ultimate Real Working Kitchen are perfect for kids wanting to role-play dinner time at home. During the show, the company will also showcase its lineup of 2023 play sets, dollhouses and role-play offerings including the Champion Wood Dollhouse & Horse Barn, Cozy Escape Playhouse and Farm to Table Play Kitchen.

Just Play

www.justplayproducts.com | uksales@justplayproducts.com Hall 6, Stand C-11 Licensed by Hasbro, the FurReal range features old favourites as well as fresh innovations. Highlights of the range include the FurReal My Minis. The all-new Bernadoodle from the FurReal Walkalots line has an automatic lead for children to push along as they watch the pup wobble and make realistic sounds. The Wagalots Ragdoll Kitty swishes its tail and makes sounds. Autumn/Winter will see the launch of even more pets, and a comprehensive 360 marketing campaign across Europe. The new Disney Junior Ariel toy range is inspired by the series set to premiere this year on Disney+ and Disney Channel before making a splash on FTA. The collection has been designed to capture the enchantment of the underwater world and the Caribbean flair of the show. The Bubbles Fun Doll creates a cascade of bubbles, and the Pop Tails Doll & Case provides customisation options with various tails, fins and accessories. Just Play will support the launch with a comprehensive global marketing campaign. Spring 2024 will see the launch of the Disney Doorables Technicolour Takeover in the top performing Mini Peek and Multi Peek Items. The series includes 50 characters and features an additional 10 special-edition Technicolor Takeover figures with a unique ombre design. When lined up in the proper order, the full set creates a rainbow of colour. There’s more in store for 2024, supported with full marketing. In 2023, Just Play sold over 1m units of the Stitch Capsule, and the range expands in 2024 with the That's So Stitch Blind Capsule Figures, That's So Stitch Large Figure and the Stitch Mystery Capsule. Crack Me Up Stitch feature plush will debut in autumn/winter.

Bruder

(353) 67 63800 | www.bruder.de Hall 6, Stand C31-C37 Bruder will be showcasing a range of its latest new products at Spielwarenmesse 2024. Young Bruder fans will be able to get their hands on several new products joining the company’s agricultural assortment as well as new vehicles joining the leisure, construction and municipal categories. On show will be three new products due to launch in the first two months of the year. The first is one of the world’s ultimate leisure vehicles: the Jeep Wrangler Rubicon Unlimited with Kayak and Kayaker. This impressive model combines off-road fun with the advantages of getting up close to nature by taking to the water. Perfect for all agricultural fans, February will see Bruder launch a new, indispensable agricultural accessory: the Lemken Cultivator Koralin 9. The Bruder 3000 and 4000 series tractors are the perfect companion for this impressive, combined disc harrow cultivator. Bruder will also be showcasing the MB Sprinter Police Emergency Service Vehicle, a new addition to the Bruder police force. This vehicle comes complete with a bworld Policeman so kids can role-play of a wide variety of police operations, from traffic controls to search and rescue operations. Suspects can also be taken into custody using the cell in the back of the van, if necessary. Bruder toys are made of high quality, recyclable plastics. Production takes place exclusively in the EU, mainly in Fürth/Bavaria, and an extensive spare parts service ensures long-lasting playability and plenty of fun. As always, buyers will be able to get a first-hand look at these new products and more at the international toy fair in Nuremberg, where Bruder looks forward to welcoming visitors to it stand.

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Nuremberg

Dulcop

www.dulcop.com | commerciale@dulcop.com Hall 5, Stand C-41 Founded in 1938, Dulcop International S.p.A. is the largest manufacturer of soap bubbles and bubble toys in Europe, boasting an impressive array of over 300 products available in a various range of sizes from 60ml to 5L. These include: Soap Bubble Standard 60ml (36-piece display and packs/blister cards on demand), Soap Bubble Maxi 175ml (16-piece display), Soap Bubbles Glass 300ml (12-piece display), Giant Kit Bubble Refill from 0.5 to 5L, Bubble toys (wands/blaster), plastic bubbles and bubble machines. Dulcop’s team of experts takes care of every detail of the production process, ensuring excellence at each stage and soap bubbles that captivate imaginations across more than 50 countries. Whether they are soap bubbles, bubble toys or plastic bubbles, Dulcop guarantees safety. The company’s bubble solution is certified hypoallergenic and compliant with CLP thresholds, EU Directive 2009/48/CE. It is also free from Kathon, gluten and perfume. In alignment with Dulcop’s commitment to the circular economy and reducing its environmental impact, the company’s standard 60ml bottles have been monochromatically white since 2021. Production undergoes several daily automated controls and Dulcop’s immediate traceability system adds an unparalleled layer of safety and reliability for all the company’s customers. The company says that by choosing Dulcop, stockists will gain a reliable partner with regards to safety and experience, as well as one of the widest range of graphics —both licensed and non-licensed—available on the market. Buyers benefit from a continuously refreshed assortment of properties at their disposal, with 32 graphics options available in the catalogue and 14 more available upon request. Moreover, Dulcop understands the power of soap bubbles as a unique and engaging promotional tool: its customisable bottles are designed to make a lasting impression at events, sponsorships and giveaways. The company’s team is dedicated to bringing brands to life through the enchanting world of bubbles. Visitors to Dulcop’s website can explore the 2024 product catalogue to see more of the company’s graphics options, including captivating designs inspired by popular franchises such as Paw Patrol, Peppa Pig and Bluey. In 2024, the company introduces the Medium Bubble Gun with Stitch graphics and will unveil two new character-themed designs - Wish and Spidey & Friends - in its 60ml Standard Soap Bubbles option.

Eolo Toys

sales@eolohk.com | www.eolo.com Hall 4A, Stand C-14 Eolo Toys will be returning to Spielwarenmesse this year with a big change. After years of exhibiting in Hall 12.0, Eolo will now be in Hall 4A. Taking centre stage will be Biggies, which will have a prominent and impressive showcase due to the massive success of the brand in many markets. The introduction of Little Biggies further enhances the brand's presence, promising an awe-inspiring display that will make a big impression on visitors. Keeping the same patented unboxing experience, which is the brand’s seal of identity, this new offer addresses the trend of small toys that kids can carry everywhere. Cutie Pops, one of the latest additions to Eolo’s portfolio, will also experience an important execution, due to the amazing acceptance that the brand has had at recent industry gatherings. These small plush toys are predicted to become the latest collectible craze, with the Clip, Pop and Connect system. They provide endless possibilities, enhancing creativity. Cutie Pops are supplied with codes that can be redeemed on the Cutie Land App, providing not only a toy, but a ‘phygital’ experience. The evergreen star of Eolo’s portfolio, Jiggly Pets, will also be showcased during the fair, providing a wide assortment of characters and price points that cater to every necessity. Jiggly Pets features a unique combination of thermos plastic rubber (TPR) material and electronic features, perfectly stimulating for kids’ senses. The brand is just introducing Jiggly Bugs. The revolution in electronic pets, these little bugs run all over their playground and are set to become the latest sensation. New brands from the company, such as Squish Babies and Chain BreakerZ, will also make an appearance. The combination of TPR and electronics is still a seal of identity of Eolo; following the success of this combination for the Gummymals brand, the company has applied the technology to its newest creations and is constantly innovating it with combinations of new materials. In the electronic plush category, Furry Tails and Pixel Hugs are expected to be a great success. With over 30 reactions and sounds, Furry Tails is one of Eolo’s strongest products of the last season and will be showcased for the first time at Spielwarenmesse. Pixel Hugs, one of the company’s latest developments, is a new revolution in electronic plush toys. The company says that it is the only robotic dog in the market that is fully soft, with no internal hard plastics. Other key brands in the plush segment, like Sprint, Glowies and Party Pets, will be on show at Eolo Toys’ booth. The outdoor segment will be represented by Kites R2F, the flagship brand of the company. With a journey of over 40 years in kite manufacturing, the brand will be showcasing the latest additions and new developments. In the licensed category, the company is planning an impressive presentation of Fidget Dolls, one of the latest additions to Eolo’s portfolio. These collectible little dolls are six of the Disney Princesses, with each of them featuring various fidgets and a keyring, making them perfect for kids to take everywhere they go. Other ongoing key licensed items, like the company’s inflatables and water toys range, and novelty products, will also be on show at the fair. In addition to these brands, Eolo will be exhibiting new developments, never presented before, and highly encourage customers to visit the company’s booth.

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Commotion

01732 225821 | www.commotion.co.uk info@commotion.co.uk Hall 12, Stand A-04-6 Commotion has announced its return to the 2024 Nuremberg Toy Fair. The company plans to showcase the highlights of its range of educational toys and unveil 30 new lines. As a global wholesale distributor for over 40 years, Commotion has made a name for itself by providing a diverse range of quality educational toys to resellers around the world. The company is committed to fostering learning and takes a strategic approach to distribution. The complete catalogue boasts an eclectic mix of toys, designed to engage children of all ages and abilities. From sensory toys for the littlest ones to tactile activities for toddlers and open-ended play sets for older children, Commotion offers products that not only entertain, but also educate. The team designs or sources every toy, ensuring that it meets the highest standards of quality, safety and educational value. Commotion says that when a retailer chooses to stock its products, they can be confident of offering marketable and meaningful offerings to customers. At Commotion, the partnership with resellers goes beyond just supplying toys. The company believes in nurturing relationships and offering a suite of support services to its partners. The experienced business development team provides associates with market insights for better product selection, promotional materials to boost sales and training sessions to effectively communicate the unique selling points of each product. Commotion takes immense pride in its Tickit brand, which is designed and developed in-house in close consultation with specialist advisors across the education spectrum. The company’s objective with every single product is to inspire children's natural curiosity, broaden their knowledge and aid their development as they learn through play. Commotion has highly anticipated new additions to Tickit's existing ranges that will extend play value and allow for greater selection flexibility. The new wooden Town, Jurassic, Space and Castle discovery dividers are designed to be used inside the sensory mood discovery table, or on the floor, to create small world-play scenes and encourage an understanding of different landscapes. The chunky wooden picture block sets, featuring real photographic images, help spark conversations about animals, their habitats and the environment. The vibrant translucent colour bugs, shells, jewels and fish counters are a fun addition to maths activities, imaginative play scenes, and light panel play. There is also woodland trail treehouse, wooden dinosaur blocks, wooden lacing shapes and many more coming with the Discovery range. As the demand for educational toys continues to surge, Commotion is poised to meet it head-on. With its combination of quality products, operational excellence and unwavering support, Commotion strives to maintain its position as a go-to wholesale distributor for educational toys in the global market.

Chengzhen International

(852) 2312 0610 | www.mstoys.com | sales09@caipotoys.com Hall 7A, Stand B-42 Chengzhen, a Hong Kong-based toy company, will be exhibiting at the Nuremberg Toy Fair under its own brand, Metal Speed Zone (MSZ). In recent years, Chengzhen has created a wide range of licensed cars, offering top-quality, heavy metal die-cast vehicles for today's market. Chengzhen’s best-selling series is the 1:32 series, featuring interactive sounds and lights, with approximately 100 models available. The 4.5" (1:43) series, equipped with a pullback mechanism, includes about 90 different cars. These meticulously crafted models, with official car brand licences, are ideal for everyday playtime, collecting or seasonal gifting. The highlight of this year's stand will be the 1:24 racing series. There are currently around 30 models in this scale, including racing cars such as BMW M4 GT3 with liveries. Additionally, Chengzhen is expanding the line to include Formula One racing cars. The company has collaborated with the McLaren Formula 1 team to introduce the new 1:24 MCL60 F1 2023 car. This highly detailed model includes a driver helmet and is planned to hit the market in Q1 2024. A BMW M Hybrid V8, an electric hybrid race car in the same scale, is also in development. Several car models, in 1:32 scale with light and sound features, are set to be released this year and will be showcased at the fair. These models offer realistic light and sound effects that activate when kids open the doors or pull back the car, including headlight and taillight illumination, as well as engine and horn sounds. Lamborghini’s first plug-in hybrid supercar, Revuelto, will be a hero line along with other fast cars such as the Maserati MC20 and BMW 3.0 CSL, which in reality is limited to 50 vehicles worldwide. During the past year, Chengzhen has also launched a 1:64 series, which will be another focus at Spielwarenmesse. MSZ models in this series are officially licensed and feature a unique working wheel suspension. In just one year, the series has expanded from 12 models to around 30, with plans for further expansion this year. New models, like the Pagani Utopia and McLaren 765LT in this scale, will be released later in the year. In addition to these developments, the company is extending its motorcycle and superbike vehicle line under the popular Austrian brand, KTM, in 1:12 and 1:18 scales. These models feature real shock-absorbing and suspension wheels. Motorcycles from other famous brands are also under development and are expected to be launched in the second half of the year. For more information, please contact Sam Chung at the details above.

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The Source Wholesale

01306 646 885 | www.thesourcewholesale.co.uk Hall 4A, Stand C31 The Source Wholesale will be returning to Spielwarenmesse, with lots of new lines launching in 2024. The team is excited to launch Punchkins in 2024, with stocks available from June. Punchkins is a new brand of collectible plushies that are filled with personality. Each plushie is created to be a highly relatable gift to give to a favourite person; from cute and cuddly to smart and sassy, there’s a Punchkin to give for any occasion. Each Punchkin features a punny punchline that’s tailored to its personality. If the witty wordplay isn’t enough, its expressive eyes and dangly legs make the plushies even more lovable. Each plushie has a weighted bottom, which allows it to sit upright no matter where it is put. This makes them a great accent piece for any home, office, bedroom and more. Besides its wide range of toys and games, The Source Wholesale offers an extensive choice of decorations and novelty and sensory lighting for children’s bedrooms. From realistic jellyfish lights and twister lamps to rainbow pin art and smiley neon lights, it has a variety of products to offer. The company range of 3D Marvel lights is set to attract a lot of attention. This range of bedroom night lights features favourite Marvel superheroes and is one of The Source Wholesale’s bestselling ranges in Europe, with a lot of exciting developments planned for 2024. Its Red5 brand stands for quality and affordable tech and electronics and is home to a wide range of electronic gifts, such as remote-control drones, vehicles and robots, but also electronic gadgets, audio and electronic games and toys. The ever-evolving Red5 range never stops pushing the boundaries of possibilities. The Source Wholesale even has gifts for teenagers and big kids of all ages. There are electronic gadgets, retro games, remote control and teenage stress products, and a range of STEM construction kits that have been found to do well with this audience. The company also offers a fantastic range of innovative novelty, yet affordable, impulse and stocking fillers. As a rapidly growing supplier The Source Wholesale works with some of the biggest retailers on the high street as well as smaller independents, in 30 countries around the world, working direct to retailer and with key distribution partners. With distribution centres and business branches in the UK, the Netherlands and the USA, The Source Wholesale can supply swiftly and efficiently, no matter how big or small an order.

Kidicraft

www.kidicraft.com | 01282 505 988 | sales@kidicraft.com Hall 12.0, Stand A-04-3 Kidicraft continued to expand its1,000pc traditional puzzle ranges such as Nostalgia, Hornby, Airfix, Corgi and Ye Olde Shoppe during 2023. New designs will continue to be rolled out in 2024, with new brands also becoming available. New designs being released in January will include Dambusters, an iconic image from the Airfix archives, detailing a Lancaster Bomber on a moonlit night raid. From the Hornby brand, Kidicraft also has the Deltic, The Black Watch, a locomotive from this class much loved by enthusiasts. Other releases include Sherman Tank Firefly Vc, Hawker Hurricane MKL and Steam locomotive No. 92002. A total of 19 new releases are scheduled for January and February 2024. The new 1000pc puzzles feature some of the most iconic aircrafts that hobbyists will know and love. There is something for beginners, collectors and enthusiasts alike. Further development, research and feedback from consumers has also meant upgrades on packaging: each product will now have a six-language details section on the rear of the retail box, and a 34cm x 24cm full colour poster insert included. Kidicraft will also be releasing four 3D Night Light Puzzles. The first four designs are Unicorn, Fox, Owl and T-Rex. Each of the 3D Night Light puzzles contain over 40 pieces and a completed stand, approximately 25cm tall. Each design comes with its own set of instructions, LED and USB power cable and has simple assembly without the need for glue. Each puzzle piece has tabs or slots which hold nicely together. No batteries are required as the Night Light is powered via its USB cable; the USB can be plugged into a portable devise or other USB power sources. For more details on all of Kidicraft’s ranges, please get in contact via the details above. Kidicraft is continually adding new designs and ranges throughout the year. Readers can also stay informed on social media platforms or via the Kidicraft website.

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Funko

Nuremberg

020 3376 3223 | www.funko.com Hall 12, Stand C-18-1

Funko has captured the attention of enthusiasts and collectors alike as it gears up to showcase its latest releases at Spielwarenmesse. The pop culture collectibles company, known for its iconic Pop! figures, is set to exhibit an array of products across its various lines and categories, including Funko Pop!, Bitty Pop!, Loungefly and the newest additions from the recently acquired pop culture brand, Mondo. With a commitment to delivering unique and high-quality collectibles, Funko is looking forward to connecting with both long-time partners and newcomers alike. From the highly detailed to the adorably stylised, Funko Pop! figures have become a cultural phenomenon, capturing the essence of beloved characters and personalities from movies, TV shows, video games and sports in a compact and collectible form. With collections across Jumbo, Keychains, Deluxe and Town, the expansive and alluring world of Funko Pop! offers something for everyone. The Bitty Pop! line takes the charm of Funko Pop! and condenses it into microsized collectibles. Perfect for those who crave collectibles that fit into smaller spaces without compromising on personality, Bitty Pop! promises to be a delightful addition to the Funko family for youngsters and adults alike. With incredible success across 2023 featuring properties such as Disney Classics, Marvel, Five Nights at Freddy’s, Star Wars, The Nightmare Before Christmas and Harry Potter, 2024 boasts upcoming releases from Toy Story among many others, as well as an expansion of the form factor. Funko has established itself as a force in the world of fashion accessories with the ever-popular Loungefly collection. The brand is renowned for its stylish mini-backpacks, wallets, crossbodies and accessories adorned with intricate and eye-catching designs inspired by the world’s most iconic pop culture titles. The latest evolution of Loungefly is the Pets range, featuring harnesses, collars, leashes and treat bags. Loungefly’s fusion of fashion and fandom creates a unique and appealing selection of products for fans to explore and submerge themselves in. The recently acquired Mondo brand is known for its premium collectibles. Mondo's dedication to craftsmanship and innovation aligns seamlessly with Funko's commitment to delivering top-tier products for collectors. Funko’s acquisition of the Mondo brand speaks to aspirations of connecting to new and exciting audiences.

DOLLS PRAM SPIELWARENMESSE

HALL 1, B-07

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Nuremberg

Cheatwell Games

02392 524098 | www.cheatwell.com sales@cheatwell.com Hall 10, Stand C28 Cheatwell Games’ latest range includes new games and puzzles, complementing old favourites and covering all popular categories. Walk Like a Chicken is a cross between hide and seek and charades. Players search for character discs hidden around the house, but there’s a twist. If kids are looking for the chicken, then they walk like a chicken; if it's the robot, they need to start doing their best robot dance. This game exercises both body and mind. How Do You Doodle? is a drawing game with a difference. If the card selected reads ‘draw a boat’, some players might draw a ship, while others draw a cruiser. The aim of the game is to guess what the others have doodled from the choices on the card - everybody’s drawing the same thing, just differently. In the game of Act Fast, one Guesser attempts to guess the charades that the Actors are miming, but all players are acting at the same time, against the clock. Inter-Galactic Plumber sees the galaxy become gridlocked with hazardous asteroid fields, and players are tasked with de-clogging the space lanes using their plungers to remove asteroids and gaining points along the way. New additions to the Games for Gifts series include Word Stars, a rapid race to solve a mystery word before the timer runs out. Players must crack the clues to see the mystery word start to emerge, and the faster it’s solved, the more stars are won. With hundreds of hidden words to guess and lots of creative clues to solve, Word Stars is ideal for word lovers and lateral thinkers. Also joining Games for Gifts will be the ever-popular song-guessing game, Humm Bug and Cheatwell’s fun party game, Pickles to Penguins. With It Fits…, players dream up answers to given statements. The aim is to choose an answer that fits the selected card and as many face-up cards as possible – and convince opponents that the answer truly fits. Next 5 Words is a quick-fire lyric guessing game for all the family. Players appoint a DJ, open a streaming service and choose the genre to begin. The DJ stops the music at a random point and then it's a race to roll a musical note and sing, or say, the Next 5 Words correctly. Complementing the ever-popular Top Trivia Ultimate, 5,000 trivia questions on a wealth of general knowledge topics, the new Decades Edition will cover the fads, fashion and facts from the 1960s to the 2010s. Cheatwell is now the distributor of the Opoly range of games. Each Opoly covers a different interest, from dogs to dinosaurs, wines to zombies, and cats to Christmas. Each Opoly comes complete with a themed playing board and cards, piles of cash and the obligatory themed metal playing pieces. The extensive Cobble Hill range of jigsaw puzzles has joined the Cheatwell portfolio of puzzles, with fabulous images, blue-board puzzle pieces and sturdy puzzle boxes with linen print finishes. There are over 130 styles to choose from covering every interest, and roll-away mats, sorting trays, glues and other puzzle paraphernalia are also available. Three new images are being introduced to the popular World’s Smallest Jigsaws range. Each puzzle comprises 1,000 pieces but is just A3 in size, making them highly challenging and hugely collectable. Cheatwell is also reducing its box sizes and removing single-use plastics in its continuing efforts to drive down its carbon footprint.

Learning Resources

01553 762276 | www.learningresources.co.uk sales@learning-resources.co.uk Hall 5, Stand B-06 and C-05 Numberblocks is the award-winning, global hit TV series that helps young children build a solid foundation in early years maths principles. Children around the world watch the series on the official Numberblocks YouTube Channel, on broadcast TV such as BBC and on streaming services such as Netflix. Under the global master toy licence, there will be even more ways to play and learn with these funloving characters in 2024. The colourful Numberblocks Rainbow Counting Bus vehicle set, with seven figures, is ready to bring Numberland to life with 12 songs, sounds and lots of colourful number features. Blockzee is the friendly monster who loves big numbers and comes to life as the Numberblocks Blockzee Balance Activity set. As children use the interactive balance, her mouth moves to show greater than, less than and equal to signs. Joining these launches are two new Numberblocks MathLink Cubes sets: the MathLink Cubes Numberblocks Counting Sheep Farm and MathLink Cubes Numberblocks Express Train. Each is based on a popular episode and, as with other best-selling Numberblocks MathLink Cubes Activity sets, makes the on-screen learning magic real for children as they build the Numberblocks and recreate the lessons from these episodes. Rounding off the first half of 2024 is the new Numberblocks Playing Cards, which has two new card games, as well as updates on four classic ones. Kids can take the #KanoodleChallenge and become the Kanoodle Ultimate Champion. Kanoodle logic puzzle games are engrossing tabletop games that encourage spatial reasoning, problemsolving and critical and strategic thinking skills. Kanoodle has become a hit on social media with over 627m views on TikTok, where fans around the world share and engage with its distinctive puzzling qualities. Players solve 2D and 3D puzzle challenges by placing the colourful and uniquely shaped puzzle pieces on the Kanoodle game board. Challenges start off simple and become increasingly complex as players progress through the Puzzle Guide. The Early Years offering continues to grow with the Growing Garden Greenhouse Colour and Number playset and Peekaboo Gnome Homes, both made from recycled materials. Like last year’s Hero, the Design & Drill Rivet Pop workshop, the new Rivet Pop Café set gives children the opportunity to design their own pizzas. Learning Resources is a go-to for early screen-free coding and has launched the Space Rover Deluxe Coding activity set, packed with missions that will develop children’s understanding of simple coding as they solve Stem challenges. There are more challenges in the new Stem Explorers range, while young scientists will be dazzled by the Rainbow Reactions Preschool Science Lab. Buyers can book a meeting with Learning Resources’ sales team for a personal tour of its stand to preview the more than 80 new launches for 2024. (See contacts above). They can learn more about Learning Resources’ exclusive show offers and find out how to benefit from trade customer support that will help to grow sales instore and online.

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Nuremberg

PMI Kids World

+972-52-4614444 | www.pmi.co.il | omer@pmi.co.il Hall 12, Stand G-05 PMI Kids World is bringing new licences to life with the arrival of brandnew toy lines from popular gaming and entertainment IPs. Arriving at Spielwarenmesse and launching in 2024, the industry-recognised toy company is set to release a variety of licensed action figures, play sets, collectible figurines, plushies and more as newly established licensees of Stumble Guys and The Creature Cases. Supported by a global fanbase, PMI will also launch the second toy line series of the web3 megabrand, Pudgy Penguins, and the iconic Sonic Prime gaming and entertainment licence in 2024. With a positive track record of collaboratively creating toys based on the vision of the toy company and licensors, PMI and its product design team have brought new ways to connect audiences with the IPs they adore. From action figures replicating the mould of beloved characters to colourful vehicles and play sets based on the creative direction IPs had established, PMI Kids’ World continues to share the spotlight as a global toy partner with licensors and retailers across the globe. Upcoming toys from Stumble Guys and The Creature Cases are perfect examples of the elevated attention to detail PMI prides its products on. Stumble Guys is a mega-popular PC and mobile phone game, based in the Battle Royale genre. Awarded as a top 10 most downloaded mobile game in 2022, the rapidly growing gamer fanbase can collect their favourite in-game characters as collectible figures and plush in spring 2024. Generating over 800m views for its television debut in China and ranked as Netflix’s top 10 series in 2022, the world of The Creature Cases comes in toy form with vehicle play sets based on ones showcased in the show. The Multi-Terrain Motorcycle, Mice Squad Van and the R.O.N Jet play set are all compatible with 3-inch figures from this new toy line which will land on shelves in the winter of 2024. Bolstered by the success of both toy lines in 2023, PMI will also release series two of Pudgy Penguins and Sonic Prime products. The Pudgy Penguins toy line continues to expand its current selection with adorable Pudgy Penguins dressed in onesies, collectible figure packs, new plush designs and more as they arrive in stores in Q1 of 2024. Sonic Prime Season two will have an expanded variety of figures and plush as well for A/W 2024. Additions to toy lines for both beloved IPs include advent calendars that will be arriving closer to the holiday season. PMI Kids World will also share two surprise announcements at this year’s Spielwarenmesse.

Casdon

www.casdon.com casdon@carouselpr.com Hall 12, Stand C-04 Known for its unrivalled reputation in creating miniature versions of well-known household items, Casdon is set to showcase a brand-new line at Spielwarenmesse in 2024. Following on from its best-selling lines of roleplay Dyson vacuum and hair styling products, the classic Henry and Hetty cleaning products and the latest De’Longhi Barista Coffee Machine, Casdon will be launching a new pizza oven and topping station under the new Ooni brand licence. Showcased at Spielwarenmesse, the collection will include the Casdon Ooni Koda Pizza Oven and the Casdon Ooni Pizza Topping Station. Always working closely with licence partners, the toy manufacturer has worked in tandem with Ooni, and the new toys are exact replicas of the real-life version, featuring a real flame-effect light that fuels imagination and makes pretend play come alive. The charmingly realistic Ooni Koda Pizza Oven includes a miniature oven, made from recycled plastics, Pizza Peel and Pizza Cutter Wheel, all crafted to mirror their life-sized counterparts. The oven is the star of the show that little ones can slide the six-slice circular pizza in and out of, making their pretend pizzas into perfection. Alongside the Pizza Oven, the Casdon Ooni Pizza Topping Station is made from recycled plastics and includes a Pizza Peel, four-slice Square Pizza and a removable topping lid section, to keep the topping options fresh. With a choice of six pizza toppings: mozzarella, pepperoni, basil, pepper, mushrooms and pineapple, and removable sauce pieces, little ones can mix and match flavours to create their dream pizza every time. As well as the new Ooni licence, Casdon is set to showcase a range of updated products from existing ranges, staying true to its live playfully motto. From new features and accessories added, to brand new products, the Casdon stand will be sure to impress once again. Visitors to Spielwarenmesse can head to the stand listed above to test the new products in real life, as well as get insight from the brand.

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Nuremberg

Bandai

020 8324 6160 | sales@bandai.co.uk | www.bandai.co.uk Hall 4A, Stand B-10, C-09 Nuremberg provides the backdrop for Bandai to showcase its portfolio of toy and collector ranges for the year ahead, presenting the latest in brand development and planned marketing activities across all territories. Following its recent appointment as distributor in the UK and key EU markets for the iconic collectible range Littlest Pet Shop, Bandai has supported the brand relaunch by introducing a new range of collectible pets and playsets to the legacy toy collection, appealing to a new generation of collectors and superfans. With classic bobble-head motion and personalised accessories, there are 60 cute characters to collect in series one. From the blind Single Pet Packs and Pet Trio Collector Tubes to the Pets Got Talent and Fun Factory Playsets, the range offers pocket-money purchase options and affordable gifting. Hero lines include the Beach Besties Collectors Five Pack and Barnyard Fun Collectors Five Pack. Each pack includes five themed pets, accessories, collector card, leaflet and a redeemable code for use within the new Littlest Pet Show Roblox game. Bandai’s Anime Heroes line of 15cm figures include Naruto, One Piece, Jujutsu Kaisen and Bleach, while its Ultimate Legends action figures provide 12.5cm character versions of fan-favourite series Naruto and Naruto Shippuden. Dragon Ball remains a staple of the business portfolio, with action figures spanning appeal from mass playability to display collector pieces. The highly detailed and posable 15cm Dragon Stars continue to introduce new character waves, with an always-in-stock strategy for the most popular figures. Standing at 12.5cm tall, the Dragon Ball Evolve action figures are more suited to younger audiences and act as the perfect entry into Dragon Ball play. Specialist collector ranges that cater to the collector market will feature at the show, including the Megahouse collection of anime and manga figures, and McFarlane Toys with licences including the DC Universe, latest movie launches and popular anime lines. Gunpla has become a mainstay of Bandai’s hobby division, with a range of Gundam model kits that cover varying levels of complexity and grading. Entry price-point collectibles range Chibi Masters will showcase existing anime lines Dragon Ball and Demon Slayer, alongside the introduction of new Spy X Family and Chainsaw Man waves planned for 2024. Minix brings a new generation of collectible figurines with cross-demographic appeal for older children, teens, kidults and collectors. Offering collections based on hit entertainment franchises such as Wednesday, Stranger Things, Squid Game and One Piece, and sporting legends including Rocky and Maradona, the range also taps into the continuing demand for all things nostalgia and retro. The Shokugan range brings characters from across anime and gaming to life in miniature collectible form. With plans for an extensive IP portfolio roll-out for the international market, the UK is braced for the return of the hugely popular Kirby Friends collection. A restock of the series kickstarts the year, followed by an all-new wave of characters for the Q2-Q3 period, alongside new Spy X Family collectibles with the latest wave of RelaCot figures and Mascot keychains. The all-new Sanrio range from YuMe Toys offers collectibles which have never before been available outside of Japan. Bandai UK will be showcasing its range of character keychains and light up collectible characters of a full cast of Sanrio favourites, such as Hello Kitty and Cinnamoroll.

Connetix

wholesale@connetixtiles.com | www.connetixtiles.com Hall 4, Stand F54 Connetix is an Australian, family-owned business creating award-winning, STEAM accredited magnetic tiles designed to spark creativity and imaginations. This year, Connetix will return to Spielwarenmesse in Nuremberg for the second year running. Last year saw a substantial period of growth for the brand, and the Connetix team is looking forward to announcing even more new innovations within its product line, displaying some of these on the stand in Nuremberg. Returning visitors to Nuremberg can expect the Connetix stand to be bigger and better than last year, with guests treated to epic magnetic tile builds, the newest shapes and hands-on fun; they will be able to send wooden balls shooting through impressive ball run designs. Connetix magnetic tiles have strong magnets, added safety features and a unique bevel design that provides durability and strength without the need for internal or external bracings. Showcasing the three colour ranges, vibrant rainbow, earthly pastel and dazzling clear, the Connetix stand promises a buzz of excitement and colour. Visitors will be able to experience first-hand the benefits of open-ended toys and gain an understanding of how Connetix supports children to learn through play, while exposing them to STEAM concepts and skills. Play Experts will be available to share insight into the rich learning and development opportunities Connetix play promotes. Connetix has made an impact in global advertising and targeted marketing initiatives throughout 2023 and expects to expand upon this throughout the year. By providing dedicated support to valued retailers, engaging with social media channels, growing its email database and the Connetix community, the team is proud to share open-ended play worldwide. Connetix innovative ideas and product range has garnered global recognition, having received both nominations and several coveted awards in the toy industry around the globe. For further information, contact Connetix through the details above.

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Over 100

Growing Greenhouse Colour & Number Playset

new products on

display at Spielwarenmesse

New

New Early Years

Barnyard Pounding Bench GeoSafari® Jr. Talking Dino Explorer

New Social & Emotional Learning MathLink® Cubes Sheep Farm Activity Set

Express Your Feelings™ Sensory Bottles Rainbow Counting Bus

Blockzee™ Balance Activity Set

To learn more contact your Learning Resources Sales Manager. Call 01553 762276 email sales@learning-resources.co.uk www.learningresources.co.uk

Nuremberg

Small World Toys

www.smallworldtoys.com | Contact@SmallWorldToys.com Hall 12, Stand A-06 Small World Toys has been a leading toy manufacturer since 1962. The company’s mission is to offer children of all ages a range of unique, fun, innovative, safe and endearing toys. As an industry leader, Small World Toys is committed to safety and to observing international testing requirements. The Small World Toys business is expanding and thriving, offering proprietary products from its successful brand portfolio: Small World Creative, Small World Fashion and science and learning brands, as well as Ryans Room, IQ Baby, Neurosmith, TechArt, Gertie Balls, Small World Living and more. Continually seeking out new markets and innovative products, Small World Toys has beneficial distribution partnerships with companies around the world. All the company’s products are based on the concept of learning through experience and fun while its games enhance skill development while offering children hours of enjoyment. Small World Creative, the company’s leading brand, resonates with consumers thanks to the activities it offers. Parents appreciate the educational aspects of the games, which help develop motor skills, creativity and imagination, while kids simply enjoy the fun play patterns and themes. Small World specialises in producing high-quality toys that offer a complete play experience, giving special attention to the smallest of details. All components needed are included, as well as detailed instructions which promise fun and satisfaction. This line also highlights a wide variety of materials put into use in new and original ways. Another leading line is the 2D to 3D paper-based line, which allows kids to turn flat printed cardboard into creative 3D builds. Spanning everything from a castle and fort to a mirror frame and room decorations, the company offers a full range of original cardboard fold-and-decorate products. Small World Fashion brings the latest fashion and beauty trends; from jewellery to the latest nail designs, the sets contain everything required for creating the finished look. A standout is the Hair line: braids are made easy, beads and feathers can be used to decorate the hair and coloured chalk adds a splash of individuality. Kids pick the look and Small World Toys makes it real. The company has also seen a very positive reaction to its 3D art pen, which offers creative kids plenty of added value. Small World Toys has developed a unique technique for building models with the 3D pen and provides a detailed tutorial for frustration-free play, as well as all the materials needed. The company’s busy R&D division provides fresh ideas for innovative items and is constantly striving to develop new products that will see Small World Toys rank among the top tier of toy and game developers. Small World Toys’ production facilities comply with the highest international standards of quality and safety requirements, while all production is done in-house, including at its own printing facility. This enables the company to provide a high level of service and support to its customers, allowing OEM customisation, product adjustments, multilanguage requirements and more. Small World Toys’ professional customer management department, as well as its highly motivated and skilled sales force, provides seamless service and support at every level by continually offering an assortment of successful branded products that will generate significant year-round sales at retail level, and by shipping its customer’s orders accurately and on time. The past year has been one of growth for Small World Toys. Recently, the company has brought an international marketing and sales expert on board, focusing on new customers with long term growth and expansion plans. To find out more and to book an appointment, contact the team on the details above.

Hy-Pro

01582 670 100 | www.zincsports.com Hall 7, Stand C-29 Hy-Pro will be showcasing its licensed merchandise in Nuremberg along with its new Formula-E e-scooter launch. Hy-Pro has licences with some of the world’s biggest sports clubs like Manchester City, Liverpool, Barcelona, Chelsea, Arsenal and Tottenham Hotspur, as well as with UEFA, across products like footballs, water bottles, table footballs, side bags and boot bags. Visitors to the Nuremberg International Toy Fair will be able to experience one of the company’s latest brand launches, which combines the excitement of Formula-E with the innovative world of e-scooters. Zinc has partnered and worked closely with the Formula-E team in the UK to create an exclusive licensed product range which showcases Hy-Pro’s 15 years of product development and insight with the advancements of the all-electric racing championship. The slick and desirable new product range - available now - mirrors the Formula E ethos and brings the acceleration and exhilaration of electric cars to e-scooters with this aspirational and recognisable brand.

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Nuremberg

Cra-Z-Art

www.cra-z-art.com | consumeraffairs@cra-z-art.com Hall 6. Stand A -06 Cra-Z-Art, a manufacturer of toys, activity, art and school supply products, will once again be exhibiting its latest creative and on trend toy items for 2024 at Nuremberg Toy Fair. Cra-Z-Art is known for discovering hot trends and quickly bringing quality products to the market for children and adults to enjoy. Some of the key new items that the company will be displaying at the show include new Shimmer ‘n Sparkle beauty and fashion items, Cra-Z Slimy World of Mini Mania, Crystal Surprise Collectables and Barbie make-up kits. Like all of Cra-Z-Art’s products, these items inspire kids to be creative and explore a fun world of imaginative play. The company’s popular, mainstay Shimmer ‘n Sparkle beauty and fashion line includes a number of new introductions such as the Glitter and Shimmer Airbrush Designer. This activity set allows children to create designs with glitter and polish by using the easy-to-use pen style airbrush tool. No batteries or power is needed to operate. The all-new 5 in 1 Light Up Super Spa Salon is a pretty heart shaped tub to luxuriously soak and massage feet. Features include colour changing lights, bubbling water, pedicure footrest, scented pedi-soaks, fashion polishes, nail stickers and more. Everything kids need is included for a real spa experience at home. The Fashion Bead Jewelry Studio features Tila beads and a unique bead threader to easily design and make beautiful bracelets, rings and necklaces in minutes. Cra-Z Slimy World of Mini Mania allows kids to make adorable, collectible miniature Slimy creations with tiny components and fun add-ins. There are four themes including Slushy Sno Cone, Cupcakes, Refreshers and Boba Tea. Each comes in a fun, compact globe that contains all the necessary ingredients. The all-new sparkling Crystal Surprise Collectables are magically unique in the world of collectible figurines. Each sparkling, faceted crystal figure features a cute embellishment and a fun accessory to complement. Series One includes a unicorn, kitty, puppy, penguin and more, which come in a re-usable sparkly container, as well as blind bags. New Barbie licensed products include Glitter Nail Studio, 3 in 1 Ultimate Glitter Beauty Set and 2 in 1 Sparkling Mani-Pedi Nail Case. Based on the recent hit Barbie movie and the revitalization of the popular brand, these items, all incorporating the Barbie theme, are expected to be well received by consumers. Glitter Nail Studio allows children to be their own nail artist, while designing and creating sparkling nails using the colour changing light-up dome. The 3 in 1 Ultimate Glitter Beauty Set lets kids create fashion beauty style for hair, nails and body. The set features salon style hair chalk, stencils, bio-degradable glitter, fashion jewellery tattoos, gems and more. The 2 in 1 Mani-Pedi Nail Case features Barbie fashion shades of nail polish, scented pedi-soak, sequins, bio-degradable glitter, nail art stickers and more, and everything conveniently stores in the unit. All of Cra-Z-Art’s new items planned for 2024 proactively conform to new EMEA sustainability legislation. For further inquiries, please contact Cra-Z-Art at the details above.

Roma Prams

www.romaprams.co.uk | hello@romaprams.co.uk Hall 1, Stand B-07 Roma will be returning to Nuremberg Spielwarenmesse and showcasing a full dolls pram collection with coordinating accessories. Each of its ranges are designed around the fabrics, which reflect current trends in fashion and toy categories. The company reports that its focus this year is to work with more distributors around the world and put more stores in contact with local distributors to ensure the Roma range is discoverable worldwide. One of the lines that will be showcased at Spielwarenmesse is the Teddy collection. This collection features sherpa fabrics and a soft cream palette for a classic look with a modern twist. The fabrics are featured across a range of models including dolls buggies, highchairs, car seats, backpacks and a soft sherpa blanket. There will also be a coordinating range in the full-size baby category, so little ones can be matching with mum. In the Polly sparkle range, mermaid reversible sequins are a showstopper. The Polly is available in single and twin models, as well as smaller coordinating products. For 2024, the Polly will be available in bundles and one box solutions, offering a range of products available as add-ons to a pram purchase, so returning customers can purchase additional items in their chosen fabric. Each of the Roma fabric ranges feature a dolls pram in single and twin versions. These are designed to be a child’s main gift for a birthday or Christmas, with many of the smaller items purchasable to form a collection. Building on the success of last year, Roma will introduce a new colour in the egg dolls pram range, as well as coordinating faux fur accessories. The new shade, Hush Violet, reflects current trends in the nursery industry, and a collection of accessories is available to maximise retailer margin and ensure a range of play activities for children. The egg dolls pram features a two-in-one seat that converts into a carrycot, as well as a foldable chassis. Also new for 2024 is the egg dolls pram backpack, an exact miniature version of the best-selling egg pram backpack. Roma provides a bank of images, studio videos and lifestyle videos for each collection. The company offers support in social media assets, web listing optimisation and shop floor POS including totems and fabric swatches.

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HTI

01253 778 888 | www.htigroup.co.uk | info@htigroup.co.uk Hall 12.2, Stand P.09 HTI Toys will return to Nuremberg to present its extensive product lines. The company is looking forward to showcasing products from brands that have newly emerged, and existing brands that have expanded since it last presented at Nuremberg. The Teamsterz brand has again shown incredible growth since the last show. The huge investment in developing new toys for the vehicle brand and the introduction of new innovative lines means Teamsterz will form over 50% of the stand. Showcasing for the first time at Nuremberg will be the new Beast Machine hero line - the Pirate Ship, setting sail for 2024. This product is jam-packed with features. Like other areas of Teamsterz, the pre-school ranges have also seen continuous expansion, with 2024 seeing the addition of a new pre-school category, Chunky Trucks, the perfect playmate for every car enthusiast 18 months and above, featuring chunky plastic rescue team designs. The ever-growing Teamsterz Colour Change sub-category launches a new playset, ‘Brain Wash’. This set features a Colour Change Beast Machines car. Users simply fill the translucent, squishy brain with water and attach the Colour Change car to the rear of the skull. They can then release the water by giving the brain a gentle squeeze, and pull down the lever to witness the spectacle of the skull’s eyes spinning and the Colour Change car taking off. These innovative Colour Change cars react to temperature, transforming their colour in warm water and reverting in icy cold water. The EVO team will also introduce inspiring additions to the 2024 EVO line-up, offering all round scooter solutions for all its partners and various distribution channels. EVO is expanding the range this season with targeted areas of innovation, and this year sees the injection of new trend-driven dinosaur-themed battery-operated vehicles. As Peppa Pig’s established roleplay partner, HTI Toys’ popular collection has continuously expanded. With a focus on value positioned products that are packed with features, a notable addition to the Peppa Pig line up for 2024 is Peppa’s Dashboard. Players can start the engine with the key and use the steering wheel to change the direction of Peppa’s car. This product also includes light and sound features as well as added Velcro straps, making the toy an ideal companion for long journeys. HTI and Bluey’s recent roleplay alliance has been a huge success, with new lines being added every season. HTI's Bluey line of roleplay toys is right on trend with consumer desire for feature-packed products at great value, which is shown in the new products available in 2024. The range for this season now includes the Bluey My First Tablet, My First Remote Control and, most notably, Bluey’s Camera. Users can take selfies with the lens mirror, press the clicker spinner to create a colourful world when looking through the viewfinder, while the soft, easy grip handles make this product suitable for small hands. HTI Toys is a proud partner of the multi-awardwinning nursery brand, Chicco, creating a range of replica toys under the Baby Chic brand that are made to encourage nurturing roleplay; they’re fun, and stylish with a refreshed pink fabric for the new season. Offering great value and newness for 2024 is the Chicco Ulala Playtime Pushchair, with features such as a detachable table with bead maze, a removable cup holder, an adjustable hood and more. Epic Fun is a rapidly expanding brand for HTI Toys, the range of traditional family games with a modern twist provides an extensive offering for retailers, now with the addition of licensed character games. In the last 12 months, HTI has seen new additions to its portfolio, most notably the launch of the new Stretcherz range. This range is filled with different stretchy beasts and monsters to collect and stretch, and the HTI team is looking forward to showing off all the additions to this range at the coming show.

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MGA Entertainment 0845 0533 333 | www.mgae.com Hall 12.2, Stand P08

L.O.L. Surprise! continues to dominate the collectible market due to the constant product innovation and maintains its place in Circana’s report as the number one UK Collectible and Playset Dolls. L.O.L. Surprise! maintains a focus on unboxing in all upcoming launches in 2024, with strategic innovation that drives collectability. The latest L.O.L. Surprise! collection will include a range of new products and instantly recognisable licensed partnerships, under the L.O.L. Surprise! Loves brand. L.O.L. Surprise! has announced a collaboration with Sanrio to honour Hello Kitty, in celebration of her 50th anniversary in 2024. The newly released L.O.L. Surprise! Loves Hello Kitty limitededition collection features two L.O.L. Surprise! Tots, styled in their cutest Hello Kitty-inspired outfits and packaged in a brand-new Hello Kitty shaped ball, complete with ears and a 50th anniversary bow. Also joining the collection in 2024 is L.O.L. Surprise! Loves Crayola, which combines outrageous fun, surprise and creative expression, with dolls themed around iconic Crayola colour names. The Crayola Tot collection will feature nine unique Crayola colour-themed dolls, and the capsule collection will feature eight dolls, including crayons to create and design endless fashionable looks. 2024 is set to be an exciting year for Rainbow High, as it continues to innovate its popular animated series and character range. Designed to expand the Rainbow High world to appeal to younger ages, the Rainbow High school will see a portal into a new magical Rainbow World of creativity, friendship and endless possibilities, encouraging children to shine brighter together. In line with the series, the brand will be bringing back the original characters from series one as new fashion dolls, with a slime and sparkle twist. The characters include Ruby Anderson, Sunny Madison, Jade Hunter, Skyler Bradshaw, Violet Willow, Poppy Rowan and Amaya Raine, and each comes with its own pet, handbag and shoes. Since its launch in 2023, MGA’s Miniverse has seen incredible growth in the UK. The growth has been driven, in part, by partnering with some of the biggest crafting and Gen Z influencers on TikTok. The brand will be expanding into the entertainment space with new licensees in 2024. Two beloved family movie franchises will enter the Miniverse, allowing fans to collect and make their own ultra-realistic foods and accessories, with all the expected MGA’s Miniverse detailing and quality. The brand will also be adding more new lines to its core range, including lifestyle products, and allowing fans to build their own mini sets. Family favourite brand Little Tikes will be showcasing its new collection and launching the exciting new Little Tikes Story Dream Machine, a unique experience which brings story time to life. Children will be able to see, read and hear stories at the same time with this interactive, portable and easy-to-use projector. Following the success of its 2023 launch, the huggable and ultra-fluffy feature plush innovation Fluffie Stuffiez will launch a new lineup of characters for 2024. The latest collections will offer the same experience of collectability, ASMR and tactile play on a different scale, with new characters and unboxing experiences. MGA will also be launching an exciting new brand, combining its expertise in the fashion doll market with its passion for innovation and creativity. Like nothing else on the market, this brand will give children a chance to play, collect and customise for maximum play value. Leading doll brand Zapf Creation will also be at Nuremberg 2024. Home to some of the UK’s best-loved dolls that support social, emotional and physical development, with a focus on nurturing and imaginative play, the brand will be revealing new product development and offering fun demonstrations across both its Baby Annabell and Baby Born brands.

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Bladez Toyz

02392 658 255 | www.bladeztoyz.co.uk | sales@bladeztoyz.co.uk Hall 6, Stand C-20 Bladez Toyz will be unveiling brand-new licences for 2024. Following the addition of Minecraft to its portfolio last year, Bladez Toyz will be showcasing its extended range for 2024, including new heroes like Kai, Zuri, Ari and Efe, the iconic Creeper, a Llama and Wandering Trader Twin Pack, plus a giant Make Your Own Warden Ice Cave playset. These easy to build cardboard kits are completely plastic free and bring characters from the game to life in 3D form. Bladez will be launching a new Batwheels range in AW24 and has used its extensive experience in RC to create a fun and interactive pre-school range, featuring the much-loved characters from the programming. The Batwheels Gotham City Flexi Track set will include over 200 pieces of track so that children can build it up and then watch Batman whizz over bridges and through tunnels. The range will also include My First Radio Control vehicles, with easy-to-use handsets, and the Motorised Track playsets, a STEM set that promotes problem solving and dexterity. This pre-school range is an entry point to the high speed Batman RC range that was showcased at Spielwarenmesse last year. Bladez will be showing its updated 1:10 Batmobile this year, as well as the rest of its extensive range offering a variety of scales and price points. The 2024 Bladez Barbie range features new lines to celebrate key moments throughout the year, including Barbie’s 65th birthday. Launching in the summer, the Barbie Make Your Own Horse and Stables is inspired by the Olympics. The tough recyclable kit is easy to assemble and builds out Barbieland alongside Bladez’s Make Your Own Dreamhouse and Dream Rooms. Bladez will also extend its low-priced Science Maker Kitz range, with the addition of a Make Your Own Lip Balm, to sit alongside its Crystal Ballgown and Bath Fizzers sets which introduce children to STEM elements in a fun, colourful and engaging way. Another new addition to the portfolio for AW24 is Monster High, which has allowed Bladez Toyz to further build on its Creative Maker Kitz brand with the addition of the Make Your Own High School. Made from tough recyclable board, this easy to assemble kit stands over 1 metre tall, is doll compatible and includes stickers for customization. A range of low-priced Science Maker Kitz includes the Crystal Dress set which uses STEM elements to produce a magically spooky gown. Bladez will be building on the successful launch of Hot Wheels Mini Maker Kitz Monster Trucks in AW23 with an extended range of playsets offering even more accessories for supersize jumping and awesome tricks. Bladez will also be making additions to the Harry Potter range, with exciting new Light Up sets and more Make Your Own Characters joining Hedwig and Buckbeak.

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Smiffys

0800 590 599 | www.smiffystrade.co.uk www.smiffystrade.eu | sales@smiffys.com Hall 9, Stand D-29, E-28 Spielwarenmesse is always a key date in Smiffys’ calendar and 2024 is no different. The company is looking forward to heading back this month to showcase its latest costumes and accessories and highlight some incredible price reductions. Trolls Band Together was released in November and Smiffys has launched a Poppy costume with the iconic pink wig and character dress. Another hit movie from Q4 of 2023 is the latest animated release from Disney, Wish. Smiffys will be showcasing styles from the new movie, with basic plus and deluxe versions of the iconic character Asha’s embellished purple dress. Legendary children’s character, The Little Prince, has been loved by generations and Smiffys will bring the illustrations to life in costume. Featuring the iconic green jumpsuit and yellow hair the character is known for, the costume has a nostalgic appeal that spans generations. Adding to Smiffys’ Horror collection, new Warner Brothers styles will be presented at the show. Beetlejuice 2 is set to hit cinemas in time for Halloween 2024, and Smiffys is adding to the range with new styles from the movie. Another recent addition is The Rocky Horror Show, with a collection that has just launched to huge demand, and the company expects to see this continue into the 2024 season. The collection includes Magenta, Frank N Further and Riff Raff character costumes, wigs and accessories. Smiffys Halloween accessory collection has continued to grow. With hats, wigs, weapons and more, the range is perfect for customers looking for the finishing touches to their DIY looks. Smiffys will also be showcasing the Moon Creations and Smiffys Make Up FX cosmetics. The Moon creations collection is a great accompaniment to everyday and festival ranges, with face gems, UV paints, colourful make up and more. From kits to create themed looks for beginners, to liquid latex, scars and blood ideal for more advanced make up looks, the range features products for every skill level. Smiffys party wig collection features character and themed wigs to complement the costume range, including everything from 80s mullets to bright blue clown wigs. The Fever wig range offers premium quality fashion wigs in a washable and heat stylable fibre. The Fever range includes natural styles and colours, as well as bright hues that are ideal for festival looks, all displayed in premium reusable wig boxes. For a more experimental look, Smiffys’ officially licensed Manic Panic wig range allows customers to try out bright and bold new styles in the iconic colours. Smiffys will have exclusive special offers for customers at Spielwarenmesse, as well as over 5,000 price reductions across the range of up to 30%.

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Nuremberg

Hasbro

208 569 1234 | www.hasbro.co.uk Hall 4A, Stands C-30, D-31 Hasbro will continue bringing to life the brands and characters that its fans love in new, engaging and fun ways. In 2024, Hasbro will be delivering the products, entertainment and experiences that matter most to its multigenerational and global fanbase. The company continues to innovate for not only the consumer of today, but the fans of tomorrow, which show visitors will see firsthand with all-new product, such as Monopoly Knockout and Furblets, along with relaunches of beloved brands. The stand will clearly showcase Hasbro’s commitment to its current brands, while developing and launching exciting new global franchises designed to bring Hasbro to new heights. Hasbro will be showcasing key product launches and new innovations across brands including Nerf, Transformers, Monopoly, Hasbro Gaming, Furby, Dungeons and Dragons, Magic: The Gathering, Peppa Pig, Play-Doh, My Little Pony and more. Attendees to the stand will be invited to look at the company’s latest line up, with entertainment inspired products, games with cross generational appeal, kidult items and hands-on play experiences. Hasbro’s newest products will make ideal gifts for special occasions and perfect additions to fans and families’ play collectors. The brand-new Monopoly Knockout game is a family party game of sliding tokens and cash-grabbing fun. In this up-and-active version of Monopoly, players compete against opponents in a token showdown, playing in rounds, taking turns sliding tokens down the three-foot long gameboard and trying to land on properties. They must aim and slide carefully, because they can either collect cash or be forced to pay up, based on where their token ends up. Following the return of Furby in 2023, Hasbro will be showcasing the brand-new Furby Furblets at the show. Available in six different varieties, Furby Furblets are mini Furby electronic toys that sing and harmonize together, and even pair with Big Furby for a special interaction. With over 45 fun tunes, sounds and Furbish phrases to discover, these little friends are filled with big personalities. Kids can clip them to a backpack or other travel bag with the keychain clip to take the Furblets party anywhere they go. With lots of exciting announcements still to come, readers are invited to visit the Hasbro stand to find out more.

Micro Scooters

01206 381 334 | www.micro-scooters.co.uk Hall 7, Booth F-09 Micro Scooters is an importer and retailer of children’s and adult wheeled vehicles, delivering smooth, durable and refined rides. The range includes scooters, bikes, trikes, luggage, pushchairs and cars. This year, the company will be showcasing a broad range of its latest products at Nuremberg Toy Fair Micro's designers and engineers aim for harmonious design - finding the right balance between form and function is central to what makes Micro a safe choice for consumers – recognised and loved worldwide. The range of children's, teenage and adult scooters fuses innovative design techniques with engineering expertise. The neochrome finishing on its 2-wheeler scooter ranges has been a sales success, and the company is confident that it will continue to do well in 2024. Taking on-trend street style and applying it to a thoughtfully engineered scooter is precisely what cash-strapped consumers are looking for, and the Neochrome ranges mean consumers do not have to scrimp on luxury. Micro’s 2024 range of nursery products will feature pushchairs, ride-ons, 2-in-1 space hoppers, balance bikes and travel systems. A vast range of new products have been designed for tomorrow's consumer. Generation Z will be the most significant new parent group in a few years, and this cohort's needs and desires are very different to those that came before them. Micro's designers and engineers have designed products that aim to exceed these needs, from one-click folding to multi-stage use, easy portability, 21st-century finishes and more. The range will be supported by an omnichannel marketing campaign targeting parents with toddlers. Micro's range also includes scooter luggage for all the family, in various finishes, styles and sizes, that will become available this year. Ensuring the journey is part of the adventure, the luggage range includes Micro’s classic Scooter Suitcase for adults, a junior-sized version with light-up wheels for kids and a clever, multi-functional ride-on suitcase, trolley and stroller for family holidays. This classic category has been reimagined, re-engineered and redesigned by Micro.

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The Simba Dickie Group

(49) 911 9765-01 | www.simba-dickie-group.com info@simba-dickie.com Hall 4, Stand C-04 The Simba Dickie Group presents a colourful new range of toys for all ages at Spielwarenmesse. The Majorette brand has many highlights in its product range. For six decades, the French manufacturer has been delighting collectors and car enthusiasts worldwide with its iconic diecast model cars. The reissue of the very first Majorette car - First Ever - is a tribute to the company's roots. Other new vehicles celebrate partnerships with brands such as Renault, Lamborghini and Porsche, there’s the new French Touch and a Deluxe line delivering French delicacies Baguette, Dijon mustard, Macaroons, olive oil, cheese and coffee to customer’s doors. Corolle, another French manufacturer, offers a comprehensive range of dolls for all ages and development stages. The super soft Corolle dolls will become friends from birth. The new Jeanne baby doll is lovingly designed and, like all Corolle dolls, characterised by its unmistakable, delicate vanilla scent. The new Bloxies collectible figures from Simba Toys are presented under the strapline, "It's hip to be square!". Animals such as the mole, hippopotamus or the on-trend axolotl come in a square, colourful design and offer fun unique play and collectability for children aged three and over. When the Bloxie is pressed, it reacts with funny movements. The owl rolls its eyes and spreads its wings, while the crocodile opens its mouth and wiggles its ears. Several Bloxies can also be stacked to form a tower and then the Bloxie on top of the tower can be pressed to make all animals move at the same time. The Bloxies are packed in a square surprise box and are available in six different colours for collecting and trading. In the second half of 2024, the range will be expanded to include three playsets. The new Screamerz product line is a trio of cuddly toys with a difference and consists of the purple Monkey Madness, the blue Babbling Bear and the pink Rambling Rabbit. The approximately 30cm stuffed animals have fluffy fur and big, googly eyes. The battery-operated plush offers several different functions. When users press lightly on their belly, they open their mouths and let out a short scream. If the belly is pressed a little harder, the screaming gets louder and only ends when the stuffed animal is let go again. Finally, when pressed and shaken at the same time, the Screamerz will let out a funny, wobbly cry.

Marvin's Magic 01582 849 000 www.marvinsmagic.com Hall 12, Stand C-02

Renowned for its inventiveness and creativity, Marvin's Magic is set to introduce an array of new, best-selling magical products at Nuremberg Toy Fair. Marvin's Magic is poised to unveil its upcoming Wicked Pranks range in the spring of 2024. This collection will feature a medley of side-splitting pranks and jokes suitable for both kids and adults, promising hilarious antics and playful tricks. The company will launch its latest collection Instant Magic, a revolutionary magic trick range especially crafted to resonate with the Gen Z, Instagram and TikTok generation. Recognising the evolving tastes of today's techsavvy youth, Instant Magic blends traditional illusions with modern flair designed to captivate and engage. Marvin's Magic is also expanding its product range within its Magical Arts and Crafts category, with an innovative addition, 3D Pop Posters. This ingenious creation serves a dual purpose, functioning as both a colouring sheet and a construction poster. Children can unleash their artistic talents by colouring these posters before transforming them into captivating 3D animal figures. At the heart of the Nuremberg Toy Fair experience will be the world-famous Marvin’s Magic live demonstrations, promoting all the innovative new products as well as the company’s established top-sellers. Visitors will be able to meet the team of pro magicians, actors and performers who will be on hand to showcase the full Marvin's Magic's range. They will have the exclusive opportunity to witness the products in action, experiencing firsthand the enchantment and thrill that each item brings.

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Happy Line

852 2367 2323 | www.happylinetoys.com Hall 6, Stand C-32, C-38 Happy Line is looking forward to introducing Spielwarenmesse visitors to three brand new additions to its collection, which will be launched in 2024. One of the ranges that will be showcased at the upcoming fair is Rainbow Shaker, and users can step into a world of vibrant colours and creativity with this thoughtfully designed art and crafts toy. The innovative bubble shaker ensures that the plush and colours stay securely contained, eliminating the need for parents to worry about post-play clean-up. This range is designed for children’s imagination to soar as they enjoy a world of mess-free colour and artistic expression. The QT Kitties are available in a captivating animal play set that aims to capture the hearts of children and cat lovers alike. With cute kitty characters and a host of accessories, the possibilities for imaginative play are endless. Additionally, the packaging itself can be transformed into a charming cat house, adding an extra layer to the playtime experience. Kids can indulge in play that teaches care and empathy with these feline companions. Happy Line will also be presenting Hey Butty, the ultimate stress-relief fidget toy. Hey Butty comes in two unique variations: squishy characters with surprises hidden in their bums, and stretchy characters who have very flexible and bendable bodies. Users can embrace the joy of squeezing, squishing and stretching thesplayful characters. As well as these three new brands showcasing innovation and fun, Happy Line’s booth at the toy fair will be brimming with even more entertaining lines. The team at Happy Line promises to offer a range that will cater to children’s imaginations across different age groups, personalities, likes and interests. At the company’s booth, visitors are invited to explore the wide variety of upcoming ranges firsthand, and staff members will be on hand to guide visitors through Happy Line’s world of play, as well as answer any questions.

Cobi Toys

07584 858 978 | www.cobi.pl Hall 4, Stand B-79, C-80

June 2024 will bring the 80th anniversary of D-Day, when major international commemorative events on both sides of the channel will mark the anniversary of the Normandy landings. This year’s D-Day anniversary will be a large-scale celebration and Cobi will be marking the occasion with a collection of six scaled models. One of the key products to be launched is the Higgins Boat (LCVP – Landing Craft, Vehicle, Personnel Carrier), a landing craft that was used during World War II and D-Day on a massive scale in Operation Overlord. The landing craft, which was designed by Andrew Higgins and built mainly of wooden plywood, was cheap to manufacture and extremely light, but it could also hold up to 3.6 tonnes of cargo and could reach speeds of up to 12 knots (14mph). The Cobi model of the Higgins Boat faithfully replicates its historical prototype in 1:35 scale. It has movable elements such as two machine guns with covers and a mechanism for lowering and raising the front ramp. Another important release is the Lockheed F-22 Raptor. The high-quality brick model with 695 pieces has been designed in a 1:48 scale, complementing the rest of the Cobi Armed Forces collection. Cobi has developed new bricks which are characteristic of the F-22, such as the aircraft nose, the cabin and vertical stabilisers. The model is perfectly finished, smooth like its real counterpart with Stealth technology. It includes an opening cabin and a detailed pilot figure wearing an oxygen mask. The plane's landing gear can be easily dismantled to showcase the model on the display stand, which also includes a plate with the plane's name and the US flag printed on it. The detailed model has been designed to be a real treat for collectors and enthusiasts of military technology and brick modelling. Another range being launched is a collection of entry level scaled aircraft and tank models. These have been specifically designed to encourage new modellers into the military modelling and construction market. A range of planes in 1:48 scale will be available and includes Mustang P-51, Mitsubishi A6M2 Zero, Yakovlev YAK 3, Yakovlev YAK1B, Hawker Typhoon Mk.IB and Supermarine Spitfire Mk.XVI. The tank ranges in 1:72 scale will be available in two different CDUs.

Brainstorm

01200 445 113 | www.brainstormltd.co.uk Hall 12, Stand B-03-2 This year will see yet more unique Eugy model launches including Mandarin Duck, Frilled Lizard, Emu, Racoon and Tuatara. These colourful additions will launch at the first trade shows of the year and are a must-have for collectors joining the most recent introductions: Highland Cow, Armadillo, Sasquatch Bigfoot and Tortoise. Eugy, the 3D cardboard animal puzzle, is a world-first invention protected by multiple patents worldwide. The sustainable, fun, safe and educational brand was crafted with a spoonful of cuteness to spread love for the planet. The current Eugy format was first introduced in 2019 and the range now consists of 110 different patented designs, from an armadillo to a zebra. Eugy, which is distributed exclusively by Brainstorm in the UK and Ireland, has become a collectible phenomenon with fans eagerly awaiting the release of new designs. Eugy will also be exhibited by its two other exclusive distribution partners: Carletto (DACH) hall 10.0, stand H-10/I-11 and Safari (North America) hall 5, stand A-30, B-31. Distributors interested in becoming a Eugy partner should contact Kim Carter by email: kidsinternationalmarketing@gmail.com or call 07770 661 461.

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Golden Bear

01952 608 308 | www.goldenbeartoys.com customerservices@goldenbeartoys.co.uk Hall 6, Stand C-39 Golden Bear’s evergreen sports brand, Smart Ball continues be a top performer, with 600,000 products sold across the whole range in the UK alone since launch. Ranked as one of the top manufacturers in the Sports Activity Toy industry, Golden Bear has continued to drive the successful Smart Ball brand with the launch of Soccer Bot. Following significant investment into consumer research and data-driven insights, the company identified a key gap in the market for indoor active play. Soccer Bot is the ultimate indoor football trainer, using smart sensor technology to keep track of the football and try and tackle it from the player. Since its launch, Soccer Bot has surpassed expectations and doubled sales projections in 2023. As a result, the Smartball range has grown 60% year on year, and it’s now a staple in Golden Bear’s portfolio, with plans to further expand its product offering. Since its launch in summer 2022, Golden Bear’s animatronic plush range, Curlimals goes from strength to strength, superseding sales forecasts by 100% within the first 12 months of launch. This pioneering plush brand continues to grow, with Golden Bear showcasing its biggest autumn/winter 2024 launch Mommy & Mimi at Nuremberg. With this sweet hedgehog family, kids can watch Mommy uncurl to reveal a surprise baby hedgehog nestled on her tummy. Responding to touch, with over 100 sounds and reactions, the pair can interact with the player and one another. Players can stroke Mommy’s head, rock them gently or place baby on Mommy’s tummy to hear them interact with loving words, sing songs and blow kisses. Another new feature of Curlimals allows users to see Mommy’s cheeks light up and Mimi’s tummy glow when they’re both content and happy. Golden Bear continues to expand its presence in the games arena, with a mix of family, party and tabletop games. After a successful 2023, launching a series of new games, the company will unveil a variety of new additions throughout 2024 – including Wheel You Dare, The Psychopath Test, What’s Your Favourite Toe, Fart Yoga and Glow Games. These games offer a mix of entertainment for the whole family with quizzes, challenges, skill-based games, interactive games and those providing pure hysteria. All games will be supported by PR and have tailored marketing plans. Central to its ongoing business growth, Golden Bear will continue its long-term licensing partnerships with Acamar, Wildbrain, and the BBC. Expansion for Bing is on the horizon, as Golden Bear prepares to launch the brand in France and Greece in 2024, boosting the company’s international success even further.

Bildits

+96 176 535 222 | www.bildits.com | sales@bildits.com Hall 5, Stand A-55 Bildits, the award-winning STEM construction workshop-in-a-box, is changing the way kids learn and play. The kits have replicas of real-world tools and equipment allowing kids to follow the real construction process to build an actual house in miniature. The experience nurtures creativity, curiosity and out of-the-box thinking, all while building psychomotor and cognitive skills in a fun, tactile way. It empowers young creators to explore their ingenuity while learning a range of valuable life skills. Kits include bricks, wooden doors, windows, roof structure, tiles, Bildits’ patented cement and putty mixtures, formworks of different shapes, paint, brush, trowel, shovel, measuring tape, bubble level and more. Catering for creators of all ages and interests, Bildits boasts a range of 10 themed kits available across three difficulty levels, suitable for kids aged six years old and above. The range begins with First House, an easy introduction to real-world engineering with actual construction tools and thinking. This kit is ideal for first timers and younger creators, with diverse tasks across the construction process that will keep them captivated from start to finish. Users can learn about bricklaying, roof installation and concrete pouring, while folding origami moulds and using Bildits’ patented cement mix to build a home just the way they like it. The Bildits offering culminates in The Construction Expert range. Players can choose from nine designs or create their own multi storey building by using the versatile moulds and Bildits’ own cement mix to build columns and slabs of various sizes. Users can learn how to create stairs, multi-angle columns and balconies from scratch by applying techniques used by engineers on actual construction sites. They can engage in a range of thinking strategies as they take this build from idea stage to a house that’s ready to move into. Endorsed by UNICEF at its inception, Bildits has won several notable industry awards and accolades. The Bildits Education Program was launched two years ago and is currently in partnership with 200+ schools globally. The Bildits Education programme is an award-winning workshop that introduces students to the world of construction as well as useful day to day topics through fun, hands-on experiences.

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YuMe Toys

www.yumetoys.com emeasales@yumetoys.com Hall 12, Stand F-13 YuMe Toys will make an appearance at the Nuremberg Spielwarenmesse in February 2024, showcasing its latest toys and collectibles. Known for its remarkable speed to market and expertise in launching products at the pinnacle of brand popularity, YuMe's primary focus in 2024 is to expand its direct-to-retail presence in Europe, forging close partnerships with national retailers and wholesalers. The highlight of its offering is the YuMe Hero Box, a collectible figurine range featuring iconic global entertainment brands. Putting a fun twist on character designs that highlight the characters' DNA, each Hero Box series typically comprises six to eight collectibles. The spring-summer Hero Box ranges feature beloved characters such as Spider-Man, Deadpool, Stitch, Harry Potter and The Nightmare Before Christmas. As the seasons shift to autumn-winter, YuMe introduces a collection of 6” statuettes with 360° diorama stages, including collectible sets from Marvel and Disney. In celebration of Hello Kitty's 50th anniversary, YuMe will present a range of collectibles available from early spring. This collection includes two blind box figurine sets, four keychain ranges with hand straps, and an assortment of Little Moon Light figurines. These unique collectibles glow at the touch of a button and change colours every few seconds, making them ideal for Hello Kitty enthusiasts. Building on the success of last year, YuMe launched DZNR, a highly stylised, premium-quality collectible plush range. In 2024, YuMe will adopt a new wave-driven approach, aiming to captivate a broad audience of gaming, anime, and content streaming fans. The company plans to launch three waves per year, featuring characters aligned with tentpole entertainment releases. In Q4 of 2024, coinciding with the highly anticipated release of Squid Game Season 2 on Netflix, YuMe Toys unveils a series of toys designed for fun and mystery. The range includes Squid Game Piggy Bank Mystery Capsules, Squid Game Bobble Hero, Squid Game Squish Hero and Squid Game mini DZNR Clip-on Plush. There are nine different Piggy Bank Mystery Capsules to collect, each featuring a key character along with accessories and background cards for display. Once opened, the capsule can be resealed, placed onto its display plinth and used as a conventional money box with the figurine on top. Finally, YuMe Toys will venture into the world of anime. Following the success of its Jujutsu Kaisen ranges in 2023, the company will launch figurine keychains and squishies for Dragon Ball, as well as figurine keychains for One Piece.

COME AND SEE US Hall 1 Stand F-05

CARAT SHOP TM

Specialising in the Manufacture and Sale of Licensed Jewellery and Accessories

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Nuremberg

EWA Eco-Wood-Art

www.ewaecowoodart.com | marketing@eco-wood-art.com Hall 10.1, Stand B-10 Eco-Wood-Art (EWA) specialises in producing high-quality wooden 3D mechanical puzzles, wooden jigsaw puzzles and wooden interior maps. The company has been operating for over seven years, during which time it has produced more than 150 unique models for more than 40 countries around the world. EWA is dedicated to providing its customers with high-quality, sustainable puzzles that challenge and inspire creativity. EWA will be exhibiting at Spielwarenmesse showcasing its latest product samples, packaging and catalogues, and visitors will have the opportunity to see and feel the products firsthand. Whether they are interested in EWA’s latest offerings or want to learn more about its existing products, samples and catalogues will give a comprehensive look at what the company has to offer. This Q1, the company will be releasing its Grain Harvesting Combine GH800. This beautifully crafted wooden puzzle is perfect for those who love a good challenge and appreciate the beauty of farm machinery. The Grain Harvesting Combine GH800 puzzle is made from high-quality wood, and the puzzle pieces are intricately cut, making it a challenging yet enjoyable experience for puzzle enthusiasts. Once completed, the puzzle forms a stunning replica of a modern grain harvesting combine in action, made up of 864 pieces in total, and its four speed settings set it even further apart from the competition. This puzzle is not only a stunning work of art but also comes beautifully packaged in a sleek and stylish black box. EWA’s knowledgeable managers will be at the stand to talk to visitors, and can provide detailed information about the terms of co-operation, as well as discuss payment and delivery options available.

Mojo (HK)

+852 2525 7381 | www.mojofun.co.uk | sales@mojofun.co.uk Hall 6, Stand A-03 2024 will see Mojo introducing new animals to its range which will be shared with attendees at Spielwarenmesse. The new figures include a European Hare, Atlantic Puffin, Hereford Cow Family, Geckos, Pot-Bellied Pigs and an iconic Emperor Penguin with Chick. In addition to the new animals, the company has remodelled some of its existing animals, such as the Lion, Lioness, American Bison and Clydesdale Horses. From January 2024, Mojo will be distributing Quercetti of Italy. This new range offers various pre-school and educational toys, all 100% manufactured in Italy. The product line is hugely popular in Europe but until now has had limited exposure in the UK. Mojo thinks it has huge potential, with eco-friendly lines Play-Bio and Play-Eco made from bioplastics and certified recycled materials amongst the brand’s best-selling ranges. The Quercetti range is good quality and is fresh and affordable for both buyers and consumers alike. An added advantage to manufacturing in Italy is the quick lead times: 14 days from order to arrival in Mojo’s UK warehouse. This will reduce supply chain waiting times and offers almost 100% stock availability throughout the year. The new range will be available from March 2024. This year will also see the launch of a new range, Mini Worlds, which consist of 12pc sets of mini figures in six styles. Packed in clear tubes with a fabric handle, each set makes an affordable starter pack for future collectors and great pocket money items packed with quality. Alongside the range, several styles and sizes of POS to display the product will be available. Whether retailers are looking for a natural wood effect, popular in book and gift shops; brightly lit LED displays, most popular in toy and department stores; or stylish and durable metal displays, there is a wide selection to choose from. All POS materials including consumer collecting booklets are FOC subject to minimum order values. Mojo’s commitment to delivering great customer service is a main point of focus. With its high-quality figures increasing in popularity, shelves are in constant need of replenishment, and the team aims to turn all orders around within 48 hours. Despite mounting pressure on margins, Mojo will maintain its current trade pricing for 2024. To get in contact with Mojo and make an appointment for Spielwarenmesse, get in touch via the details above.

Click Europe

020 8761 4421 | www.clickeurope.com | hello@clickeurope.com Hall 4, Stand B-89 Click Europe’s boppi brand will be front and centre in Nuremberg this year, as the company showcases its new to market, award-winning 10-in-1 toddler puzzles. Available to view at the stand will be the best-selling boppi 150-piece Round Puzzles. Currently available in eight designs, with a new unicorn and mythical theme arriving on the market from February, visitors to Spielwarenmesse will be among the first to see samples at the show. The eye-catching Tiny Trekker children’s luggage sets will also be on display. The boppi brand has been created to deliver affordable, educational and beautifully designed toys for children aged 18 months to eight years. All boppi jigsaw puzzles are illustrated by Canadian children’s illustrator Laura Watson. Click Europe will also be launching other exclusive new boppi products for 2024, including stacking cubes made from recycled card, an interactive ABC floor puzzle, and new pairs and domino games. These introductions kick off a whole new eco-friendly games category of products for boppi, with more to follow later in the year. Click Europe is an independent, family-owned London-based toy wholesale company, set up by directors and cousins Steve and Ian Finch almost 18 years ago. In addition to stocking its own brands – boppi, bopster, Landsurfer, and leisure brand Just be… - Click Europe is also an official re-seller of Playmobil in the UK and stocks many other wellknown brands including Hasbro, Marvel, L.O.L. Surprise! and Squishmallows, to name a few. To book an appointment, contact Ian, Steve and their sales team on the details above.

Nuremberg

John Leisure

0161 652 6661 | +49 8654 630820 | ajohn@john-toys.com Hall 12.2, Stand P12 John Leisure, alongside its partner company John GmbH based in Germany, will be showcasing its newest licensed balls, introducing a new line of soap bubbles and presenting a selection of water play and pocketmoney items at Spielwarenmesse. John Leisure’s play balls feature vibrant designs with the latest licences from Disney, Marvel, Barbie, Hot Wheels, Gabby’s Dollhouse, Minions, Jurassic Paw Patrol, Peppa, Hello Kitty and many more. It’s collection is well known for its high quality and craftsmanship. The company’s assortment of sport balls with a twist unveils new and innovative creations in soccer, volley and basketballs, offering an elevated sports experience. From timeless classics to trending favourites, the carefully curated collection promises to bring joy to kids of all ages. In addition to its renowned balls, John Leisure presents an expanded range of new product categories. Visitors to the stand can explore the captivating spectacle of bubble worlds with the latest collection of soap bubbles, and delight in outstanding features including bubbles with fans and pinwheels, adorned with eyecatching Disney, Marvel, Mattel and Universal licensed designs. As a special feature, the Disney and Marvel bubble wands have a 3D figurine on top, such as the Mickey Magic Bubble Wand with Light and Sound. Kids can remove the figurine, play with them and collect them all. All bottles and wands will be delivered in a printed PDQ for display on the shelf. John Leisure’s bubbles guarantee endless joy for both kids and adults, creating magical moments with shimmering iridescence that linger. John Leisure will be presenting collections from licensed bodyboards to water shooters, cap flyers, balloon launchers, reusable splash balls and water bombs. All water fun items are packaged either in PDQs or with a backcard for hanging, ensuring eye-catching presentation at the point of sale. New everyday and pocket money items that ensure sales throughout the year include new light-up, foam and high bounce balls, flying discs, skip balls, paddle ball sets, jump ropes, chalks, finger flingers, splat balls and more, all showcasing beautiful Disney and Marvel designs. To schedule a meeting with Andrea John, get in touch via the contacts above.

PlayMonster UK

www.playmonster.co.uk | 01628 488 944 trade@playmonster.com Hall 10, Stand F-01 PlayMonster UK will showcase a new line-up at Spielwarenmesse, as the company expands its UK portfolio. The best-selling FabLab range will see a new collection of pocket-money friendly FabLab Fruiti Tuttis which feature scented hair lights, nail art or glitter tattoos, packaged in a handbag where the handle doubles up as a bracelet. The FabLab spring collection also features new sets with glow-in-the-dark glitter tattoos, hair lights and nail art. The AW collection introduces FabLab Airbrush Artist and FabLab Jelly Glow Jewellery. The range uses cosmetic bio-glitter and tests to cosmetic standards. The iconic Spirograph brand is more popular than ever, with a loyal nostalgic audience continuing to buy into the range and new family audiences engaging in the new creative play-patterns. Two new sets are joining the range in 2024: Spirograph Doodle Pals and Spirograph Draw-Rings. Returning to its roots, PlayMonster is introducing new playsets to the magical My Fairy Garden Grow and Play range, featuring large growing areas, more creative activities, decorations, lights and sounds, adorable animals and articulated fairy dolls, plus price points to suit impulse buys and gift givers. The much-loved Playskool range retains strong brand recognition for quality baby and pre-school toys, and encompasses innovative new product development and some of the most beloved, nostalgic brands and products, reimagined to engage millennial parents and a new generation of kids. Playskool Glo Friends, glow-in-the-dark bugs that illuminate from morning to night, is already successful in the US, with strong sell through, high brand awareness and over a million views on TikTok. Launching in spring 24, the Classic Glo Worm has a new design and lullaby sound features, and a selection of new Active Play Pre-school toys will include On-The-Go Dress ‘N Play Puppy, Stack ‘N Sort Bento Box, Roar ‘N Ride Stacker and Touch ‘N Explore Alphabet. The famous Sit ‘N Spin activity toy has new licensed launches planned, and the Original MagnaTab uses magnets and a stylus to teach letters, shapes and numbers. PlayMonster UK’s games portfolio has new games concepts joining the ranks: Fast Blast, a game that is quick, easy and fun; Flying Squirrels - Feeder Frenzy, a frantic action game and Order Up Fish Market, where teamwork helps players succeed. The award-winning 5 Second Rule portfolio has sold millions of copies in more than 50 countries. In collaboration with Warner Bros. Discovery Global Consumer Products, PlayMonster has launched two new Harry Potter 5 Second Rule board and mini games.

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Build a house like a real engineer

Company Profile

Business France

Joie de vivre at

Spielwarenmesse A raft of French toy companies is poised to bring both innovation and cult classics to Spielwarenmesse 2024, offering attendees of this international trade show even more opportunities to refresh their ranges or try something new. Business France, the agency behind this year’s French Pavilion, tells Toy World readers what to look out for.

rom cutting-edge educational games, card or board games to timeless baby and toddler friendly toys, visitors can immerse themselves in a world of pure imagination at the French Pavilion at Spielwarenmesse in Hall 12, Stand D16. Revenue in the French toys and games market hit £3.68b (US$4.64b) in 2023. While growth is stagnating globally, the French toy segment is going against the grain and is expected to expand at a CAGR of +5.09% of between 2023-2030, with a focus on products designed to entertain, educate and encourage interaction between young minds. Learning for the world of tomorrow France’s thriving toy and games companies have leaned into technological advances to spark kids’ imaginations and contribute to the learning and development of young children. Bugali offers the perfect example of this, with its interactive tactile book which turns into a multilingual audiobook upon touching the pages. The company’s mission is to put children at the heart of their own learning with a tool that allows them to roam freely through imaginative stories at their fingertips. Continuing with the theme of storytelling, Lunii’s My Fabulous Storyteller takes the form of a retro, child-friendly radio and comes with a range of stories available in nine languages for ages 3-7+ via the Lunii app. Not only can children listen to stories, but they can also record their own stories on the app or have a family member record a story for them to listen back to. Lunii’s small and sturdy design is just right for children and can be used with headphones, anywhere, anytime. This screen-free entertainment system,

with no EMF emissions, is designed to stimulate children’s imagination and promote independent thought. Games of the future Board and card games remain a very important category within the French toy and games market. Indeed, French card and board games are pushing boundaries for fun and immersive experiences for children and young adults. Topla’s raison d’être is to design games that change the world. The company’s Sexploration range includes a set of inclusive games for informed sexual education, free from taboos, embarrassment and clichés. The aim is to help teenagers and young adults explore sexuality, steering away from the often-distorted version portrayed on their screens. Online and digital gaming is big business in France and the number of French online gamers is expected to reach 10.2m by 2028. Juduku (ATM Gaming) is riding the wave of the online gaming market surge, tapping into the recent trend of games popularised by titles such as Cards Against Humanity, aiming to surprise and uncover the innermost thoughts and feelings of fellow players. The DAFUQ app is ever-growing, with eight new packs being uploaded each month including PG to 18+ versions. Green play Toys for toddlers and pre-schoolers has long been the largest segment of the French market and this trend looks set to continue. One significant factor shaping this segment is the growing demand for sustainable and eco-friendly products. This shift is driven by heightened awareness of the environmental impact of toys, and consumers are actively

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seeking products crafted from recycled or sustainable materials. With a focus on quality materials and thoughtful design, Sophie La Girafe products are made to withstand the test of time. This iconic character enables children to explore the world with early learning sets or soothe teething discomfort with gentle, textured teethers. The brand dates back to the 60s, but its focus and natural and durable materials has rendered its products modern classics. Sophie La Girafe is already featured in UK stores such as Selfridges, John Lewis, Smyths Toys Superstores and Next UK. Another company rising to the challenge of sustainability for children’s toys is Le Jouet Simple, with its 100% recycled and recyclable hard plastic toys for young children. According to the company, toys have an average lifespan of only eight months, leading to approximately 100,000 tonnes of toys being binned annually in France. To buck this trend, Le Jouet Simple aims to support the circular economy by offering a line of durable and sustainable products that foster toddlers' and young children's creativity and problemsolving skills. From traditional but valiant giants to innovative up-andcomers, the French Pavilion will showcase the very best of the French toy and game industry at Spielwarenmesse. Visitors are invited to step into a word of French flair and imagination filled with everything from educational toys, card and board games to toddler and pre-school toys and much more in Hall 12, Stand D16. To set up a meeting and learn more, get in touch with Roselyne Fitzgerald (roselyne.fitzgerald@businessfrance.fr)

berg NuremFair Toy Stand Hall 12 4-6 A- 0

Home of educational play

Designed to be engaging and open-ended, tickit® toys support the curiosity approach, encourage inquiry-based play and allow little ones to develop their learning potential. Our innovative range offers fun, high quality, educational toys for all ages and abilities. Owned & distributed by Commotion Ltd. For information about becoming a tickit® reseller visit:

www.commotion.co.uk

Nuremberg

Craft Buddy

0203 417 6565 sales@craftbuddyltd.co.uk www.craftbuddyltd.co.uk Hall 4, Stand D-10 Craft Buddy is returning to Spielwarenmesse in 2024, showcasing a range of brand-new kids' crafts and collectible craft collections. The debut of Crystal Art Buddies and Disney 100 Crystal Art Sticker Albums last year demonstrated the brand's commitment to innovation in the creative crafts industry. This year, the company is redoubling its efforts to introduce brand-new licences and product ranges. Paint By Numb3rs Buddies represents an expansion of Craft Buddy’s award-winning Buddies collectible range into another flagship brand. It is the first product range of its kind in the market, combining the popular craft of painting by numbers with licensed character collectibles. This kid-friendly range features a selection of popular licensed characters including Stitch, Harry Potter and Spider-Man. This strategic expansion reflects Craft Buddy's ongoing pursuit of excellence and innovation, tapping into the desires of craft enthusiasts, pop-culture fans and collectors, and positioning itself as a leader in the ever-evolving market. Crystal Art Buddies is back with magic and more superpowers added in Series 3. Craft Buddy has announced its new licensed partnership with Warner Bros, encompassing all its renowned IPs, including the Wizarding World and DC Superheroes franchises. Favourite characters such as Harry Potter, Ron Weasley, Hermione Granger, Batman, Superman and Wonder Woman all feature, and the series will also introduce new characters from Disney, including classics like Donald Duck, Daisy Duck, Winnie the Pooh, Peter Pan, Tinkerbell and Frozen characters. To support the launch of the new series of Crystal Art Buddies, Craft Buddy will be conducting multinational marketing campaigns on digital and social media. Video ad campaigns, in both English and German, will be running across YouTube, Facebook, Instagram and TikTok platforms to target the consumer group primarily consisting of millennials and young parents.

Creative Kids

mdefreitas@creativekids.com Hall 4, Stand D90 With more than 25 years in the toy industry, Creative Kids will be showcasing dozens of new items and two completely new lines, DecoDen Designer and Nano Crafts, at Nuremberg Toy Fair 2024. As one of the fastest growing activity suppliers in the world, Creative Kids will be introducing and highlighting new tooled items, innovative play patterns and specialized proprietary formulas for compounds. Starting as a viral crafting trend on social channels with more than 480m views on TikTok, YouTube and Instagram, DecoDen Designer highlights the expansive bandwidth of creativity, with whipped silicon decorating cream that hardens after being applied to a surface. Being released in spring 2024, Creative Kids’ DecoDen Designer will include a tight, focused line initially launching with eight SKUs, ranging from journal decorating sets to starter packs and jewellery boxes. Targeted towards girls aged six and up, DecoDen Designer allows everyday regular items to be customized with coloured whipped cream and cabochon jewels for the ultimate personal touch. Two simple steps are all it takes: kids simply decorate with coloured DecoDen cream and then apply decorative cabochons. The already successful Creative Kids’ Nano Crafts range is set to expand. Using nano tape, Nano Crafts kits create enjoyable, easy-to-do crafts, from sparkly bubbles to squishy cubes of favourite characters. This viral trend has garnered more than 1.6b views on TikTok using the hashtag #nanotape and more than 10k posts on Instagram. Creative Kids is bringing this craft to the mass market in easily accessible kits with all the tools needed to create customizable nano creations. Transforming this tape trend into a craft line, Nano Crafts launched with 25 SKUs, ranging from basic nano tape refills to Deluxe Nano Crafts Creation sets, including tape, mix-ins and tools to inflate the tape into any creation imagined. Both DecoDen and Nano Crafts will be supported through social and digital platform content generation marketing assets, including how-to videos, as well as designs for FSDUs and CDUs. Both new lines will be on showcased at Nuremberg with demo opportunities and sample creations within the Creative Kids booth. Going into 2024, Creative Kids is proud to develop its licensing portfolio with new and expanded partnerships. After more than eight years of exponential growth, the company will be widening its partnerships with Paramount, Hasbro and debuting a newly formed relationship with the BBC, launching new products this year. For show appointments and sales information, contact Maria Betania de Freitas at the email above.

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! S E I T L E V O N Y O MAN T D R A W R O F LOOK

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ICENS L P O T L L A H F BALLS WIT

LE ITEM B B U B P A O S NEW

EMS T I Y E N O M T E & POCK N U JOHN GMBH F R E T A W NEW INDUSTRIESTR. 23 JOHN LEISURE LTD.

4B LAUREL TRADING ESTATE HIGGINSHAW LANE, ROYTON PHONE: +44 1 61 65 26 66 1

VISIT US IN HALL 12.2/P-12

WWW.JOHN-TOYS.COM

D-83395 FREILASSING PHONE: +49 86 54 63 08 0 CONTACT: AJOHN@JOHN-TOYS.COM

Nuremberg

Wyncor

(49) 176 476 88955 www.wyncor.com Hall 12.0, Stand E-15 Wyncor is a new global toy company established with a mission to create and deliver innovative and creative toys for its own intellectual properties and premium brands. Wyncor’s mission is to offer speed and flexibility to retailers and partners, best-in-class product development for alignment with partners’ IP content and premium quality and innovative products to consumers. Wyncor will offer a solid range of innovative and unique patented products, such as the Miraball, ReClay, SwopPop (patent filed), Mon Ami and Oozy Squeezy, and will produce licensed and non-licensed product lines. Wyncor will donate a percentage of global toy sales to Gustave Roussy, the leading cancer research hospital in Europe. The company has acquired global rights from three powerhouse companies, Hasbro, Zag and Emoji Company – the first of multiple new partners soon to be announced – for its first product launches this spring. For Hasbro, there is a Miraball for Peppa Pig, My Little Pony, Transformers (excluding Japan) and Monopoly. Miraball is a collectible toy that features two surprises. Boasting new patented technology, the 2.75-inch diameter colourful blind pack ball reveals three secrets. Under the wrap is a vibrantly painted metal dangler ball, and when the ball is popped open, a large hidden plush charm expands to over four inches in diameter, thanks to the innovation of a new ultra-shrinkable memory foam plush. Zag’s Miraculous brand has products already at retail including Miraball, SwopPop and Mon Ami Kwamis, with ReClay launching this spring. Mon Ami (French for ‘my friend’), is a range of 9.5-inch glossy and glittery-eyed animal friends that feature uniquely tooled 3D and three-layer resin eyes, 3D eyelashes and a stitched badge for authenticity. A new line is in production that features popular animals, including the axolotl, blue-ringed octopus, bat, penguin, narwhal and deer, with their resin eyes featuring a silver heart. SwopPop (patent filed) is a fashion-forward line of unique ‘minipop’ bags which are fully customisable and interchangeable with a wide range of Swops—handles, straps, ears and figurines; and Pop badges which make the pop sound. All Swops and Pops come in unique stackable and reusable transparent PopBoxes. ReClay is the first toy compound that transforms from a solid state to a fluid state, again and again. It becomes smooth and soft in warm water, ready to be shaped into any object, curing within minutes into a hard and durable item that can be displayed as is or painted with water-soluble acrylic colours. The product launches with eight colours, figurine moulds and a starter kit. Miraball and SwopPop will continue to spread fun, enthusiasm and emotions across the globe for the Emoji Company. Another of Wyncor’s first patented products to market is Oozy Squeezy, a sensory surprise in five ranges: DoubleDinos, Ghosties, Fruities, Solar System and Zag’s Miraculous. With a unique, rich and luxurious texture, additional fun features across the line include glow-in-the-dark, double squeeze, stardust and marble finishes.

Make It Real

www.makeitrealplay.com | wholesale@makeitrealplay.com Hall 4, Stand D17 / E18 Make It Real’s range of innovative, high-quality products reflects its core belief that nothing fosters development like hands-on experimentation and fun. The team takes pride in creating products that spark creativity, fuel imagination and encourage confidence. Make It Real distributes in over 90 countries around the world and looks forward to forging new connections at Spielwarenmesse 2024. With double digit growth year by year, 2024 is on track to be yet another incredible year for Make It Real. Its range of 2023 releases surpassed expectations and the Friendship Bracelet Maker, Party Nails - Glitter Nail Studio and Mini Pottery Studio continue to outperform in their respective retail and distribution channels. These new hits in 2023 inspired Make It Real’s design team to go bigger than ever before and the team has now created a pioneering approach to merging fashion and construction in the form of LinXo. The components of LinXo are flexible, connectable and wearable. Kids can construct a variety of creations by connecting the links and easily taking them apart to build and rebuild again. From 3D characters to jewellery and even light-up decor, the creative possibilities are endless with this complete construction system. With shipments beginning May 2024, Make It Real has a range of consumer options from impulse single packs to deluxe sets that come with hard storage cases at the top end. Make it Real is looking forward to welcoming all of its partners and retailers from around the world at Nuremberg. To book time for a demonstration of LinXo and see Make It Real’s full range in the categories of jewellery, fashion, beauty, design and décor, please get in contact via the details above.

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Nuremberg

Keycraft

01779 478 078 | www.keycraftuk.com Hall 4, Stand D-60 Keycraft will be appearing at this year’s Nuremberg toy fair with its impressive range of impulse pocket money and Living Nature realistic animal soft toys tailored to meet the needs of consumers. From beloved fidgeting favourites to timeless classics and retro products, Keycraft promises top-tier packaging, display solutions and design expertise that have been designed to take retailers’ shelves to the next level. Keycraft’s goal is to transform stores into an engaging and immersive space that captivates customers, keeping them in store longer and encouraging more purchases. The company’s display stands aim to be eye-catching and versatile, showcasing products attractively and guiding customers toward irresistible impulse purchases. The Keycraft team assures that with its assistance, retailer stores have the opportunity to become an unforgettable shopper destination, guaranteeing soaring sales. At Spielwarenmesse, Keycraft will introduce its brand-new range, Beadz Alive. A wide selection of vibrant colours and mesmerising beads are provided to bring playful shapes to life. Containing everything from squishy balls to slithering snakes, this collection is deemed suitable for all ages. Users can also enhance the excitement with Keycraft’s branded display stand, free with qualifying orders, creating an enticing area to draw customers in. As well as Beadz Alive, Spielwarenmesse visitors will be able to try out many more popular and trendsetting products from Keycraft’s new 2024 range. The Living Nature plush range is meticulously crafted for every animal lover. Whether it's a favourite animal or a cherished pet, Keycraft’s soft toys cater to every sentiment. From a tiny mouse to a giant fluffy polar bear, the extensive collection spans every continent, combining realism and irresistible cuddliness. Keycraft’s soft toys present an eco-friendly design which transforms post-consumer PET plastic into stuffing, giving these toys a new lease of life. Customers can be reassured of toys built to last; with the brand’s 10-year quality guarantee, if a soft toy has a defect within that time, they will be entitled to a refund or replacement.

Magna-Tiles

www.magnatiles.com international@magnatiles.com Hall 4, Stand A-85 Magna Tiles continues to lead the way in innovative educational toys. Introduced in classrooms over 25 years ago, the Magna-Tiles brand has established a reputation for providing enriching and meaningful play experiences; play which is fun and engaging, child-led, developmental and experience-based. Following a triumphant showcase at the 2023 American International Toy Fair, the Magna-Tiles team was honoured to receive the Toy Foundation’s 2023 Pre-school Toy of the Year Award (TOTY) for the Downhill Duo set. This recognition reaffirms Magna-Tiles as a brand committed to excellence and creativity in the world of educational toys. MagnaTiles has an array of sets that distinguishes it as a brand. The Magna-Tiles Downhill Duo 40-piece set puts kids in the driver’s seat. Children will have limitless adventurous possibilities with the first-ever, fully magnetic figures, dashers, ramps and roads. These versatile pieces create multiple building options. Young racers can build a large mega ramp, set up a side-by-side downhill duo race or create rolling hills to cruise along. The new magnetic figures add a new level of imaginative play and include magnets in the arms, feet and head to interact with existing Magna-Tiles pieces. Kid-powered dashers are specially designed to ride along the ramps and roads for frustration-free play. The wheels ride on the outside of tiles and a small brake on the bottom regulates speed. Downhill Duo is inspired by the bold colours of the Metropolis 110-piece set and the fan-favourite roads from the Builder 32-piece set and is a part of the new Magna-Tiles In Motion collection. Magna-Tiles’ Dino World 40-piece set features four oversized, fully magnetic dinosaurs in unique colours not found in other sets: the Pteranodon, T-Rex, Stegosaurus and Velociraptor. These dinosaur figurines vary in size, from three to six inches, and all have movable parts that are ready for action and imaginary play. The dinosaurs feature fiery volcanic themed tiles for kids to create their own prehistoric world and screen-free fun. Children can explore the expanded dino collection to spark curiosity in palaeontology and other STEAM topics. The Magna-Tiles Builder 32 Piece set is a fan-favourite, taking imaginative play and STEAM learning to new heights with extendable magnetic cranes and popular road tiles. Featuring wheeled chassis, popular road tiles and brick tiles to enhance construction-themed play, the set is a fun and unique way to introduce young minds to STEAM concepts like architecture and engineering. To discover more about the Magna-Tiles brand and explore its range of magnetic building sets, visit its exhibit at Spielwarenmesse or get in contact via the details above.

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Nuremberg

Dino Bikes

07850 779 797 | 07877 443 733 | sales@sjr-associates.co.uk Hall 7, Stand F10 Steve Richardson has been representing the Italian bike brand Dino for more than 20 years, with his daughter, Ria, assisting with distribution of the brand for the previous six years. Dino Bikes is based in Cuneo, Italy, and has been producing bikes for more than 100 years. To begin with, Dino was producing only kids’ bikes. However, over the last 15 years, this has shifted so that 75% are for kids and 25% are for adults. This allows the company to cater to customers seeking bike ranges that offer something for everyone; Dino offers a full bike solution for any retailer. Dino Bikes conforms to all EU regulations and its technical service is constantly tested by renowned European companies authorised to release safety and conformity certificates, such as the German company TÜV Rheinland. The company aims to offer flexible production to better satisfy client requests and strives to create the highest-quality bikes. Dino’s manufacturing facilities have tools that allow it to meet both goals, while using the best quality components and the most modern production methods. This approach results in continual quality control, both during production and on finished product. The company’s in-house laboratory conducts daily checks to ensure that all Dino Bikes products meet and pass strict European quality standards. Dino Bikes are supplied from Italy with no MOQs per bike. The full range includes licensed bikes as well as generic, with the Peppa Pig model proving to be a best-seller. For more details, contact Steve or Ria Richardson on the details above.

Hyper Toys

07775 706 929 | www.hypertoys.com | james@hyperbicycles.com Hall 7, Stand A-47 Hyper has been creating fun for over 30 years. It all started with Hyper Bicycles, established in 1990 by former Pro BMX Racer Clay Goldsmid. Since its inception, Hyper has produced millions of bicycles and has brought the same expertise and design capability to the toy business. With a successful range of bikes, scooters, ride ons and R/C vehicles, 2023 has seen the range increase with even more innovative products. The Hyper Hurricane and the Hyper Beast will bring innovation into the remote-control vehicle space in 2024. The nimble Hurricane delivers twists and spins using compact drift technology whilst the Beast transforms at the touch of a button to give users complete control. On the water, Hyper has updated its top-selling Hyper Pavati 2.0 remote-control boat with improved motors for even better performance and the latest designs, as well as launching a new nano version that is more convenient for indoor bathtub speed. In the ride on space, Hyper will be releasing the Hyper Bulldozer 12V, driven by a unique track system and completed with a hard hat for roleplay fun. This item will add a whole new play pattern to the category. Meanwhile, the mega-sized Hyper HPR900 UTV 12V will launch offering tremendous value for a two-seater ride on and aims to be a must-have for Christmas 2024. In bikes, Hyper has over 50 new models for 2024, most notably with striking new updates on the 12” and 16” Hyper Motobike, at new lower costs. Hyper will take centre stage again in 2024 at the Paris Olympics, where its top BMX athletes will once again compete to retain their Mens and Ladies Gold Medals. In electric scooters, Hyper has expanded the Hyperjammer kids electric scooter range, which sets a new standard for performance at an extremely competitive price point. 2024 will see the introduction of new colours, licensed versions and a lithium battery update.

Rainbow Designs

www.rainbowdesigns.co.uk | 01329 277300 Hall 1 Stand A28 Rainbow Designs will showcase many of its best-selling licensed character collections at Spielwarenmesse this year. Much-loved nursery and toy ranges on display will include Peter Rabbit, Paddington, Disney’s Winnie the Pooh and Mickey Mouse, with key product launches in all of these well-established collections. There are also several important character anniversaries to celebrate, as well as new character collections joining the Rainbow family for 2024. To commemorate the 30th Anniversary of the Lion King, Rainbow will welcome its new Disney Baby Lion King range in February, which will include the My First Simba Soft Toy, Simba Comforter and Ring Rattle, as well as the adorable and stimulating Simba Sensory Play Mat. There will also be new On the Go Mickey Mouse and Donald Duck Activity Toys to celebrate Donald Duck’s 90th Anniversary in June. Joining Rainbow’s award-winning Bedtime Cuddles Nightlights range for autumn/winter will be the Bedtime Cuddles with Winnie the Pooh Nightlight Soft Toy. There will also be fun new Attachable Chime and Teether Toys for Winnie the Pooh and his friends. Paddington is the nation’s favourite bear, and 2024 is set to be a huge year for this adored character with the highly anticipated release of a new movie and the third series of the award-winning TV preschool show, The Adventures of Paddington. This year will also see new product launches across all three of Rainbow’s best-selling Paddington ranges. There will be new, fun-packed mini play sets joining The Adventures of Paddington toy range, including Paddington’s Favourite Foods, Paddington’s Letter to Aunt Lucy and Paddington’s Football Fun. Joining the renowned Classic Paddington collection will be Cuddly Paddington wearing a Union Jack Scarf, Paddington in Boots in a Phone Box and the Classic Collector Paddington, in a Peggy Fortnum illustrated keepsake box.

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Nuremberg preview supplement 2024

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