Touching Base
ToyCity talk Exhibitors tell us what they are most looking forward to showcasing at Spielwarenmesse, and why exhibiting at the international show is important to their company.
Sam Chung - Sales manager, Chengzhen International One of the products I’m eager to showcase at the Spielwarenmesse toy fair is the Lamborghini Revuelto. Lamborghini is one of the most well-known car brands in the world, and it is a car that many people dream to have. Revuelto is a brand-new car, and it is the automaker’s first plug-in hybrid vehicle. It is also the successor of Aventador which makes it a truly special car. We are super honoured to have the official licence from Lamborghini to make this new model with light and sound function. After many successful ranges, I’m sure that all our customers will like this new addition. As an exhibitor, this toy fair is very important for us for two main reasons; firstly, because we can meet our customers in the flesh. Being based in China makes it difficult to get to meet all our customers face-to-face, so Spielwarenmesse give us a great opportunity to meet our global clientele every year. Additionally, most of our products are licensed items, the fair also gives us the chance to meet most of our car licensors, share information with them and discuss new car applications.
Amber Elliott - Website, Marketing & Social Media manager, The Noble Collection UK
The Noble Collection is looking forward to showcasing its new line of video game collector replicas from the fan-favourite sandbox game, Minecraft, at Spielwarenmesse 2024. The Noble Collection has been known for many years as a creator of prop replicas and collectibles from film and TV franchises such as Harry Potter, Game of Thrones and Lord of the Rings. This is the first time that it has ventured into the licensed video game market. This opportunity has inspired us to use elements from the game to recreate iconic items such as torches, ores and tools, as we imagine they would exist in the real world. Created with unique textured finishes inspired by wood, stone and ores, these collector replicas are our unique take on the many worlds within Minecraft. As visitors during the start-up days of our EMEA branch, the unseen size and qualitative diversity of the International Toy Fair impressed us from day one. Its history since 1949 in Nuremberg is remarkable, and its legacy still continues over 70 years later. Today, it is the most important business meeting place and high mass for our market on the continent. For 14 years, we have met our global customers and partners at our booth in Hall 5, and we will continue to welcome new customers and contacts in 2024 and beyond.
Greg Kirk - Marketing executive, The Carat Shop The Carat Shop is most excited to be showcasing its new Barbie collection. The already popular franchise skyrocketed due to the Barbie film release in 2024 and we have taken full advantage of the increase in interest to create a collection that we truly believe will resonate with fans of all ages. It also broadens our reach when it comes to the clientele we can bring on board, as it brings a fresh new brand, away from the magic of Harry Potter. Spielwarenmesse, as a trade show, is a huge opportunity for The Carat Shop to widen its span of stockists on a global scale. We took huge strides in 2023 and plan to capitalise upon this by making new business relationships and finding amazing stockists to work with across Europe and further. By the end of the five days, it would be fantastic to have a large and diverse number of new leads to take back to our wider sales team, as well as catch up with existing clients to find out how they are doing and share our new product ranges. We have three huge brands on-board for 2024 and are excited to see what next year has in store.
Toy World 24
