Step into the legendary realm of Masters of the Universe: Battleground, where your epic adventures come to life with our skirmish board game. Our collection brings the iconic characters and battles to your tabletop, delivering an immersive experience in the universe of He-Man and his allies and enemies. Find the perfect elements to enhance your gaming sessions, catering to both dedicated fans and newcomers to the Masters of the Universe saga.
Mattel is a leading global toy and family entertainment company as well as the owner of one of the most iconic brand portfolios in the world, which includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, Monster High, Scrabble, Polly Pocket, Uno, Pingu, Barney and Matchbox. Mattel’s mission is to create innovative products and experiences that inspire fans, entertain audiences and help develop children through play.
Ever since its founding in 1945, Mattel has proudly been a trusted child empowerment partner, encouraging generations to explore the wonder of childhood and reach their full potential. Over the years, it has also evolved its IP slate, turning many of its brands into franchise powerhouses with enormous licensing potential.
As Mattel looks ahead to its momentous 80th anniversary in 2025, Mattel and its valued partners will complement the toy business by amplifying the company’s brand purpose and enhancing the connection it has with its fans.
In recent years, Mattel’s franchise potential has expanded to new heights:
• Hot off the back of the biggest movie of 2023, Barbie has never been more relevant in her 65-year history. This year, Mattel celebrated in style as Barbie opened an exhibition at the Design Museum, featured as a landmark project at London Design Week and starred in another exhibition in Milan.
• The continued momentum of Hot Wheels shows no signs of slowing down, with crosscategory launches such as the Let’s Race series, the continuation of the Legends Tour and collaborations with fashion brands such as Bershka fuelling brand growth and fan engagement.
• Mattel will launch Barney’s World for a new generation with a brand-new animated series, set to debut globally in 2024 on Cartoonito on Cartoon Network and streaming on Max.
• Beyond the Barbie movie, the Mattel Films development slate features 15 alreadyannounced movies: American Girl, Barney, Bob the Builder, Hot Wheels, Magic 8 Ball, Matchbox, Major Matt Mason, Masters of the Universe, Polly Pocket, Rock ‘Em Sock ‘Em Robots, Thomas & Friends, Uno, View-Master and Wishbone. Mattel Films is also developing Christmas Balloon, a holiday family drama based on all-new IP.
Since 1959, Barbie’s brand purpose has been to inspire the limitless potential in every girl. That message has never been more relevant than it is today. Having long defied the 3-5-year lifecycle of a toy’s popularity, Barbie has inspired three generations of kids, highlighted over 250 careers and sold more than a billion dolls.
Launched as the original girl empowerment brand, Barbie started off life as a revolutionary idea: a doll that would inspire girls to explore their limitless potential. Today, Barbie continues to empower journeys of self-discovery that unlock a world of possibilities for tomorrow.
By playing with Barbie, kids can imagine all the things they can become while developing important social skills such as empathy. The Barbie Dream Gap Project champions gender equality and shows girls they can be anything. Now the most diverse doll line on the market, Barbie represents a brighter future where all kids feel included.
In the world of Barbie, kids can cruise in a pink convertible with the top down, share a DreamHouse with their friends or explore over 250 dream careers. There’s no limit to what they can imagine in a world of possibilities where ‘You Can Be Anything’.
Playful, imaginative and inspiring, Barbie represents not only a world of fun and make-believe, but also the belief that kids can make the real world a better place. With its commitment to inclusion, the Barbie brand is creating a brighter future where everyone feels welcome. Bringing out the inner child and inner optimist in all of us, Barbie transcends generations by connecting with fans of all ages, and from the toy box into hearts across the globe, Barbie forms an unbreakable bond. More than a doll, Barbie has become a lifestyle - a movement that encourages children and adults alike to live more joyfully.
From female firsts to famous collaborations, Barbie is both a reflection of the times and a snapshot of pop culture. While celebrating Barbie’s 65th anniversary this year, Mattel has continued to spark imaginations and influence conversations around the world through ground-breaking exhibitions, iconic partners and unmissable collaborations.
Barbie®: The Exhibition, the Design Museum’s major new show, runs from summer 2024 to spring 2025. On display is a rare, 1959 first edition Barbie - known by collectors as the ‘No. 1 Barbie’ – as well as 250 other remarkable objects. The exhibition charts the 65-year design evolution of the world’s most famous doll, with guests coming face-to-face with important and distinctive dolls, from the first Barbie to move to the first Barbie to talk. On show are a total of 180 significant dolls, all of which have been a part of the Barbie universe and made a cultural impact throughout the decades. The exhibition explores Barbie’s changing appearance in line with evolving cultural shifts surrounding diversity and representation, while also presenting exclusive, behind-the-scenes insights into Mattel’s design processes and a detailed exploration of the Barbie doll as a technically and materially innovative creation.
Barbie®: The Exhibition ticket sales have exceeded all expectations, and the complementary Barbie exhibition store takeover is the most successful Design Museum installation to date. Expect to see the exhibition touring in the future.
Further expanding the franchise potential and museum presence of the brand, the Barbie: A Cultural Icon exhibition opened in Milan at Next Exhibition ahead of Milan Fashion Week. The exhibition spotlights 65 years of fashion and inspiration, offering visitors a retrospective look at Barbie and the undeniable way she’s shaped culture. The exhibition runs until February 2025.
Few brands can start conversations and create headlines like Barbie. This year alone, Barbie has furthered its brand purpose by honouring Role Models Dame Helen Mirren, Venus Williams Shania Twain and Kylie Minogue, created a one-of-a-kind doll of Her Majesty Queen Camilla - which was unveiled at Buckingham Palace - and extended its philanthropic partnerships with the WOW (Women of the World) Foundation and the Prince’s Trust.
Barbie continues to innovate within its toy and franchise development, offering something for every fan, at every age. The brand expanded its diversity journey by unveiling the first blind Barbie doll earlier this summer. In line with the brand’s purpose, the doll was created to allow even more children to find a Barbie that represents them, and to inspire all children to tell more stories through play.
Offering children a fresh way to play, complete with surprises and signature style, Barbie’s Mini BarbieLand range debuted to an incredible response this summer. Barbie tapped into the mini trend by introducing the brand’s most iconic dolls, vehicles and play sets in a smaller scale, perfect for building out Barbie’s world in a smaller space as well as on-the-go play or display.
Mini Barbieland includes fan-favourite Barbie lines including Barbie Fashionistas, Barbie Color Reveal, Barbie Cutie Reveal and Barbie Pop Reveal, integrating the surprise and delight of the unboxing experience into the mini version of the dolls for ultimate collectability.
The Mini Barbieland dolls are complemented by a small-scale replica of the iconic Barbie DreamHouse. The DreamHouse comes complete with a surprise mini Barbie doll, mini pet and pet accessory - and of course, each house has a working elevator, slide and pool. Kids can also take their Mini Barbieland dolls along for the ride with the Mini Barbie DreamCamper, Dreamplane, Dreamboat, Convertible Car and Jeep.
At Milan Design Week, Barbie and Italian design company Kartell launched a brand-new collection across Toys and Furniture consumer products. The stunning collaboration combined iconic Barbie styling with renowned Kartell Italian interior design to create collectible toys and adult-sized pieces. Five of the most iconic chairs from Kartell (AI, Venice, Louis Ghost, Masters and Ero/s) were reproduced as toys in actual doll size, all with a Barbie-inspired twist. The limited collection showcases elevated design and delves into the future of plastics through innovative materials that keep sustainability in mind, including bamboo and 100% FSC-certified recycled paper packaging. The line also represents the first Barbie Signature collection featuring only Barbie doll-sized furniture.
Kartell also created a limited run of the Barbie brand’s Masters and Louis Ghost chairs, available exclusively for Barbie fans.
The HMD Barbie Phone brings the charm of retro flip phones back into the spotlight, combining the iconic style of Barbie with modern digital well-being features. With interchangeable covers, nostalgic designs, and fun customisation options, this collaboration offers a unique, fashionable way for consumers to take a break from their smartphones, making it a standout in today’s market.
Barbie teams up with Krispy Kreme to celebrate 65 years of empowerment with a collection of doughnuts inspired by Barbie and her flair for fashion. Each doughnut features unique designs and bold flavours, blending the iconic style of Barbie with irresistible sweet treats that add a touch of glamour to everyday life.
Barbie re-entered the FMCG aisles earlier this year thanks to a perfectly pink partnership with Heinz. The launch of Heinz Classic Barbiecue Sauce – a limited-edition pink vegan mayo with BBQ sauce - followed last year’s continued Barbiecore craze. After mass public demand, the sauce was brought to life in time for BBQ season and sold out instantly.
In 1989, the era of big hair, big sleeves and big fashion, Polly Pocket made ‘tiny’ big. With colourful compacts that fitted easily into the front pocket of kids’ favourite jean overalls, Polly was ready for on-the-go play, transforming even a simple car ride into a surprise-filled adventure.
35 years later, Polly Pocket continues to make the ordinary extraordinary, inviting fans to immerse themselves in Polly Pocket adventures at home or on-the-go, anytime, anywhere.
Polly Pocket continues to be one of the Mattel portfolio’s strongest brands, being the No. 9 global Doll property and No. 3 global Play Set Doll property.
Polly Pocket is a trailblazer of tiny collectibles. The microsized dolls and compacts maintain their cultural prominence and consumer appeal, offering kids the opportunity to carry Polly with them wherever they go.
For more than three decades, Polly Pocket has been inspiring kids and fans to find extraordinary in the everyday. From her sense of adventure to her iconic style, the Polly brand shows fans that there are so many tiny worlds to discover and lots of big surprises hidden along the way.
Polly Pocket’s storytelling adventures not only resonate with today’s kids, but also evoke a deep sense of nostalgia among adults who grew up with her. As the ultimate nostalgic doll, she bridges generational gaps, creating cherished memories for the young and the young at heart. Nostalgic adults connect with Polly Pocketcore, reclaiming the joys of childhood and infusing bold and playful fashion choices into their closets for a dose of Polly fun.
In August, Mattel celebrated the brand’s milestone anniversary, as well as the big impact this tiny doll has had on fans, by bringing the compact experience to life like never before. With surprising brand collaborations, nostalgic product launches, IRL experiences and more, the Polly Pocket possibilities are endless.
Outside of the toy aisle, fans can join in the 35th anniversary celebrations with Polly Pocket-themed products across Fashion, Accessories, Pet Accessories and Cosmetics. Global partners include Cider, Pacsun, Loungefly, Sassy Woof, Little Shop of Pins, Beauty Creations, Impressions Vanity and Cakeworthy.
As a beacon of Y2K style, Polly Pocket inspires the fashion community to marvel in mini. Amid the resurgence of 2000s fashion, the mini trend has taken GenZ by storm in recent years, dominating runways, red carpets and TikTok’s ‘For You’ page.
Polly Pocket’s vibrant wardrobe has captured the hearts of fashion lovers around the world for decades. We’ve seen designers hone her aesthetic more than ever, sparking the rise of Polly Pocketcore, which is all about being playful and bold with fashion choices.
Leading brands, including Loewe and GCDS have channeled their inner Polly during Fashion Weeks by incorporating elements such as plastic-like skirts, glossy structured tops and compact inspired purses into their collections. Polly Pocket footwear is also one of the summer’s hottest trends. Celebrities have been donning chunky platform heels reminiscent of Polly shoes, from platform loafers to sky-high sandals. For FW23, Loewe created a collection with pieces channeling Polly Pocket. With pastel colours and gummy textures, the collection offered Polly and fashion fans alike the opportunity to experiment with creative, playful and joyous fashions. At 2024 Milan Fashion Week, the GCDS fashion show Toys for Adults unveiled its FW24 collection, nodding to childhood icons, including Polly Pocket, who was spotted on the runway with miniatures inspired by the iconic Heart Bag.
Polly Pocket has collaborated with Truffle Shuffle to introduce a nostalgic collection of apparel and accessories that capture the playful spirit of the classic toy. Featuring vibrant designs and retro elements, this range taps into the ongoing trend for 90s nostalgia, appealing to fans who grew up with Polly Pocket.
Skinnydip has teamed up with Polly Pocket for a fun, youthful collection that includes phone cases and apparel. This collaboration combines Polly Pocket’s miniature world charm with Skinnydip’s trendy, contemporary aesthetic, offering a unique blend of nostalgia and modern fashion.
By reimagining the brand with new content and dolls, Monster High has better connected with, and made a greater impact on, issues that are core to the brand purpose: inclusion, diversity and community.
Kids have always connected with the way Monster High dolls use freaktacular style to express what makes each of them unique. The new set of dolls, created for the next generation of fans, appeals to contemporary trends such as more vibrant colours. The brand is also allowing for even more storytelling opportunities by representing a wider array of body shapes and looks.
Mattel Creations, Mattel’s eCommerce and content platform for creators, collaborators and innovators, has delivered a new way for alumni, collectors and super-fans to engage with their beloved cast of ghouls. The Monster High Haunt Couture range features new screamium versions of the core dolls, all of which sport fangtastic fashion trends.
The Monster High Skullector series recreates iconic horror films in Monster High form, with true-to-movie movements and spooktacular details. Previous drops, which have sold out quickly, include Chucky + Tiffany, Elvira, The Nightmare Before Christmas, Dracula, Beetlejuice and Lydia, Pennywise from It Chapter Two, the Grady Twins from The Shining and Greta Gremlin from Gremlins.
Monster High has announced Project Belonging, a new programme committed to creating a world where every kid feels like they belong and is proud to be their authentic self. Project Belonging is yet another step in Monster High’s journey to becoming a champion in the mental health space. In line with the overall brand ethos, Monster High wants to create a world in which everyone can feel proud of who they are, by uncovering a greater understanding of belonging in adolescence.
Kids’ entertainment leaders Mattel TV and Nickelodeon teamed up to produce a spooktacular global series which united the fangdom with its ghoulorious content. Fans then kept up with the ghoulest kids in school with the live-action movie musical, Monster High: The Movie, as well as its sequel, Monster High 2. Viewers also follow the character’s stories through the animation Monster High: The Series.
Mattel has partnered with Universal Pictures and Academy Award-winning producer/screenwriter Akiva Goldsman, under his Weed Road banner, to develop Monster High, a live-action theatrical film featuring an original story based on the popular fashion dolls imagined as the children of legendary monsters.
First introduced in 2010, Monster High immediately became a beloved expansive universe rich with inclusive storytelling and doll play, fostering a fandom that spans generations. The brand continues to encourage fans of all ages to embrace their authentic selves and what makes them unique.
Robbie Brenner, president of Mattel Films, said: “Monster High helps fans discover the great beauty in being true to yourself and celebrates the unique sensibilities at the core of who we are as individuals. We’re proud to partner with Universal Pictures and the brilliant Akiva Goldsman to usher this important message to audiences worldwide.”
Akiva Goldsman, who is also a producer on Mattel Films’ Major Matt Mason, starring Tom Hanks, added: “I’ve been fascinated by Monster High since my daughters were obsessed with the dolls as kids. I’m thrilled to once again join forces with Robbie Brenner and our friends at Mattel to help bring this iconic property to life.”
Hot Wheels ignites the challenger spirit. As a multigenerational franchise beloved by the adult automative community as well as kids of all ages, this $1.2b brand has become the No. 1 global vehicle property and enjoys a presence in over 150 countries. More than just a toy, the brand has evolved into a franchise and multi-channel play experience with segments in everything from gaming, digital and automobile parts to licensed apparel, merchandise and live events.
For decades, the brand has both influenced and been influenced by car culture. As a powerhouse within the automotive world, Hot Wheels continuously expands and evolves beyond its limits through premium partnerships, innovative activations and engaging experiences, driving global relevance through pop culture.
Hot Wheels has increased its position in the custom car building community by creating the world’s largest annual international custom car show tour: the Hot Wheels Legends Tour. This now spans 16 countries (and is growing all the time), with its 27 global stops, both live and virtual, visited by over 8m attendees to date. Annually, the Hot Wheels Legends Tour also generates over 7b PR impressions. The tour invites thousands of global Hot Wheels fans to compete each year to be in with the chance of having their custom car builds immortalised as the next 1:64 scale piece of Hot Wheels history.
Live Nation and Raycom-Legacy Content Company, in partnership with Mattel, are bringing Hot Wheels Monster Trucks Live back to the UK following hugely successful sell-out shows earlier this year.
As the world’s No. 1 Monster Tuck Die-Cast toy brand, Hot Wheels Monster Trucks Live gave the brand a strong start to 2024. This immersive experience brings audiences the only opportunity to see real-life versions of the famous Hot Wheels monster truck toys.
The 2024 UK tour has welcomed an incredible development in the form of the Hot Wheels Monster Trucks Live Glow Party, bringing a whole new level of fun and excitement to arenas across the UK. The Glow Party production features a laser light show, spectacular theatrical effects, dance parties and Hot Wheels toy giveaways. Fans can also enjoy a special appearance from a transforming robot as well as highflyers from the Hot Wheels Monster Trucks Live Freestyle Motocross team.
Hot Wheels Monster Trucks Live Glow Party will return in the first half of 2025, debuting new truck 5-Alarm to 29 markets in North America and 10 markets across Europe including the UK and Spain. For the first time ever, the tour also includes dates in Australia.
Hot Wheels has elevated its position in the custom car building community by creating the world’s largest annual international custom car show tour, the Hot Wheels Legends Tour. Now spanning no less than 16 countries and five continents, thousands of global Hot Wheels fans compete each year to have their unique custom car builds immortalised as a piece of Hot Wheels history in 1:64-scale.
The UK winner of this year’s event was announced at the Gravity Show at the NEC, with a 1983 Austin Mini owned by a trio of musicians – Dominic Whittle, Gary Selby and Mike Williams – crowned UK champion. The Mini ‘Mentley’, as it’s known, now goes forward to the global final, with the overall winner of the tour given the honour of seeing their life-size vehicle become part of the Hot Wheels line-up as it is transformed into a scale reproduction die cast toy.
Hot Wheels and Zara Kids have collaborated to infuse children’s fashion with the thrill of the racetrack. This global collection features race-inspired pieces such as printed tees, bomber jackets and tracksuits that celebrate adventure and self-expression, making it a vibrant and energetic addition to kids' wardrobes.
Bershka and Hot Wheels have joined forces to reinterpret the vintage racing trend with a contemporary twist. The collection blends Hot Wheels' iconic legacy with Bershka’s modern fashion sensibility, featuring bold graphics, nostalgic washes and retro racing elements that appeal to both collectors and fashion enthusiasts alike.
Season 2 of the hit animated series Hot Wheels Let’s Race debuted in September on Netflix, after the first season spent four weeks in the Global Top 10 TV (English) and reached the Top 10 TV rankings in 69 countries.
In Season 2 of Hot Wheels Let’s Race, Coop, Spark, Mac, Brights, Axle and Sidecar buckle up for all-new thrills. Developed by Mattel Television Studios and inspired by the world’s No. 1 selling toy, the actionpacked comedy series features even more epic cars, jaw-dropping races, extreme stunt contests and thrill-seeking challenges suitable for the entire family. Patrick Stump, the award-winning musician, singer-songwriter and lead Fall Out Boy vocalist, composed, recorded and produced the theme song for Hot Wheels Let’s Race, in addition to leading the composition of the score, underscore and music cues for all episodes.
With the Camp Champ Grand Prix completed and a winner crowned, Season 2 centres on the racers as they move on to the camp’s next level of training at the Ultimate Garage. The kid racers prepare for their toughest challenge yet, as whoever wins the next set of races gains the ultimate prize: control of the Ultimate Garage and everything in it. The stakes are higher than ever, with Season 2 marking the introduction of Cruise, the mysterious new racer and driver of the scary-fast Street Shrieker.
This summer, the Hot Wheels City Experience opened its first European venue at the BEC Arena in Manchester. Featuring 10 exhilarating and interactive stations, the 6,000-square-metre experience includes a design centre, immersive museum, playground, gamer zone and Hot Wheels Lab. Designed to appeal to all generations, visitors could explore curated Hot Wheels collections as well as the captivating history of the brand.
Thomas & Friends celebrates its 80th anniversary next year. Throughout the decades, Thomas has been a trusted friend to generations of children, introducing little ones to the bigger world around them through the wonder and awe of trains as well as through adventure and discovery. A purposeful brand with friendship and teamwork at its heart, the famous little blue engine has made hundreds of new friends, embarked on global adventures and visited numerous new countries.
The 2D animation look and updated style of the current Thomas & Friends content is a favourite with the next generation of fans, while still retaining the core characteristics of continuing characters as well as the Island of Sodor. Consistent refreshing of the content, to reflect the changing times, keeps Thomas & Friends relevant with pre-schoolers and parents who can relate to the journeys that Thomas embarks on. The new content, All Engines Go, is a huge ratings success. Continuing into 2025, there are exciting new episodes to come including a Christmas special set for release this year.
Last autumn, Thomas & Friends embarked on a journey to explore the effects of train play on children’s development. The findings of the comprehensive review, carried out by researcher Dr. Salim Hashmi from King's College London in partnership with the Thomas & Friends brand, revealed that children who play with toy trains can develop better thinking and social skills. This form of play provides valuable opportunities for children to learn and practise collaboration, cooperation and social understanding while interacting with others. Moreover, playing with toy trains allows children to develop and refine essential thinking skills, contributing to their problem-solving abilities.
Dr. Hashmi said: "The research findings emphasise that playing with toy trains, such as those offered by the Thomas & Friends brand, offers children a rich learning experience. Constructing tracks, arranging train cars and envisioning scenarios during train play can stimulate cognitive development and enhance critical thinking, spatial analysis and decision-making skills. Collaborative play with toy trains encourages teamwork, negotiation and turn-taking, as children share resources, ideas and responsibilities."
To bring Laying Tracks to Success to life, Thomas & Friends partnered with Netmums to create a series of engaging and informative articles and videos for parents showing the benefits of train play. The campaign included social media, newsletters and editorial links, ensuring the campaign reached parents at every step of their Netmums browsing journey.
Mattel and Warner Bros. Discovery have teamed up to return Barney, Mattel’s iconic purple dinosaur, to television screens for the first time in 14 years. Barney’s World, a new animated series featuring original music and updated takes on Barney classics, is launching in the UK on MAX and Cartoonito on Monday 14th of October. Select episodes of Barney’s World will also be available on YouTube, where the first episode will debut early on 11th October.
The new Barney’s World is set in a playground and sees Barney joined by dinos Billy and Baby Bop, as well as their three kid best friends, David, Mel and Vivie. Through action-packed, music-filled adventures, Barney helps the kids and audiences explore big preschool emotions, showing them how to love themselves, others and their communities.
Originally launched in 1988, Barney quickly became a global sensation, captivating audiences with the friendly dinosaur and his larger-than-life personality. The Barney & Friends series aired on top broadcasters globally, including 14 seasons on PBS in the United States, with its final episode airing on 2nd November 2010.
While Barney’s World was developed for pre-schoolers, viewers of all ages will feel nostalgic singing along with Barney and his friends again. Today’s parents, many of whom grew up with the lovable dinosaur, can now create memories with their own children as they experience this new take on a beloved classic.
Barney’s World premieres with 52 x 11-minute episodes featuring familiar faces and new characters alike, including:
• Jonathan Langdon (Zombies) as Barney - A singing and dancing purple dinosaur who embodies love, Barney is a great listener who helps his friends work through challenges in a way that is caring to themselves and others.
• Bryn McAuley (Hotel Transylvania: The Series) as Baby Bop - A charming and opinionated dinosaur who is an advocate for all feelings, no matter how big or small.
• Jonathan Tan (Rubble & Crew) as Billy – An energetic dino who loves action and loud sounds. With a strong sense of self awareness, Billy encourages kids to express their feelings and care for themselves.
• Jayd Deroché (Super Why’s Comic Book Adventures) as David – An empathetic, self-aware and caring kid, David loves giving big hugs and has an infectious laugh that he shares with his friends, older brother and younger sister.
• Diana Tsoy (CoComelon Lane) as Mel – Mel is active, competitive, and always up for a challenge. She is multiracial from Korean and Mexican heritage, speaks three languages and loves to share her culture with her friends.
• Ella Paciocco (Vocal Star) as Vivie - Vivie is wildly creative and loves to paint and perform. She lives with her Nonna, and together they enjoy cooking, sharing Italian traditions, and caring for their friends and family.
“The goal of Mattel Television Studios is to develop and distribute episodic and long-form content that expands Mattel’s characters and storylines across linear and streaming platforms worldwide,” says Josh Silverman, chief franchise officer, Mattel. “Barney nurtures the power of love in all of us, and we are thrilled to bring him back to fans all around the world. We hope this modern revival leaves an impression on young audiences, imparting lessons that will positively influence them as they grow up.”
Barney’s World is co-produced by Mattel Television Studios and Corus Entertainment’s Nelvana. It is executive produced by Michelle Mendelovitz and Josh Silverman for Mattel and by Athena Georgaklis, Doug Murphy, Mellany Welsh, Troy Reeb and Pam Westman for Nelvana.
Fans can follow Barney on social media for more exciting updates - @barneythedinosaur on TikTok and Instagram, and @Barney on YouTube.
www.rmsint.com | sales@rmsint.com
RMS International renewed its licensing agreement with Mattel earlier this year, securing a multi-property, multi-territory, cross-category deal across Barbie, Hot Wheels and Monster High. To ensure success across all its product ranges, the company focuses on four key attributes: onbrand product development, bespoke moulding, premium design finishes and collectability. Following a blockbuster movie year, RMS continues to experience strong demand for Barbie products, with no decline in sales. This follows a complete refresh of the 2024 product range, from Barbie Extra to Barbie Core, with a focus on key lines while maintaining strong on-brand DNA throughout the collection. Best-selling items include the back-to-school favourite, Fluffy Diary Set, which is finished in soft pink fur and has holographic details. The diary is joined by the Miniature Novelty Dreamhouse Stationery Set, featuring sweet-shaped highlighters and iconic eraser designs, as well as the fully bespoke moulded Paint Your Own Barbie Camper and Dolls set.
To support the launch of Mattel’s Hot Wheels: Lets Race on Netflix earlier this year, RMS developed a range of creative crafts for the vehicle loving enthusiast. Racing to the top of the best-sellers list is the Hot Wheels metal tech range, which lets kids build and customise their own vehicle based on the global powerhouse franchise. These sets encourage STEM play and include all the tools kids need to create their very own race car or monster truck, complete with moving wheels. Building on the success of its established arts & crafts collections, RMS has introduced the Paint your Own Collectible Car range. Additional models and designs will be released for 2025. With horror making a comeback, Monster High has been perfectly positioned for the older girls ‘fangbase’ and RMS’ licensed range has experienced year-on-year growth with all major retailers. Hot products include the Bead and Loom Cases, which come with branded charms stored away in a bespoke moulded skull case. The Fangtastic Beauty Set has also been a winning line. The coffin-shaped packaging contains all the beauty supplies required for monster makeover, from stick on nails to hair chalks, so kids can replicate the looks of their favourite characters from the show.
RMS’ product ranges can be previewed in the company’s northwest showroom. To book an appointment, readers should contact their existing RMS account manager or reach out to the Sales team on the email above.
(972) 507 390 260 | www.diamanttoys.com | sales@diamanttoys.com
Diamant Toys possesses an impressive Barbie collection within its portfolio of licensed ranges. The company has taken the beloved Barbie brand to new heights, crafting products that capture the spirit of the iconic character. Each piece in the collection features Diamant's unique IP, ensuring these Barbie products truly stand out in a competitive marketplace.
Diamant is proud to be one of the biggest names in the Glow Pads & Easels category. The company is known for its innovative and engaging products, one of which is the Glow Pad, its own IP. Over the years, the Glow Pads range has become a best-seller among consumers, especially children who love the vibrant, interactive experience it offers.
The Premium Glow Pad, an evolution of the original design, allows users to trace drawings and copy objects with precision. The eight interchanging LED lights and patterns create beautiful, eye-catching images that shine in the darkness and spark the imagination. In addition to its classic products, Diamant has also introduced the Mobile Light Pad; a portable, on-the-go Glow Pad with LED lights that kids can carry around with them for play anywhere.
Diamant’s Barbie collection is one of the company’s hit ranges, combining the timeless appeal of Barbie with the interactive fun of its Glow Pads. Whether it's a Barbie drawing pad or a Barbie-themed mobile light pad, these products continue to inspire creativity among kids. For a closer look at the 2024 Barbie collection and more, visit the full catalogue at www.amav. com/cat24/mobile/index.html
For 2024, MV’s Barbie outdoor toys range has been refreshed with bright, vibrant colours, eye-catching character graphics and inspirational slogans over a variety of scooters, bikes, tents, skates and more. The company’s extensive domestic range includes the deluxe tri-scooter, mermaid fixed inline scooter, 12” bike, 14” bike, safety helmet, inline skates and the wendy house tent.
The 14” bike features detailed graphics of Barbie and friends as well as a bespoke heart-shaped plaque. At the rear, there’s an integrated doll carrier complete with character graphics. Suitable for kids aged three years and over, this bike is ideal for children who are close to mastering riding on two wheels, as it includes easy to remove stabilisers. The bike’s spoked wheels and pneumatic deep tread tyres offer a strong yet comfortable ride with excellent grip.
The mermaid fixed inline scooter comes complete with a beautiful detachable mermaid tail doll carrier. Inspired by Barbie’s shimmering underwater mermaid world, this scooter brings the allure of Barbie mermaid to the streets with its vibrant colours, reversible sequin stem wrap and dazzling graphics.
When it’s time to wind down, the Dreamhouse wendy house tent is the ultimate haven for Barbie fans as they develop confidence in creating their own imaginary worlds. Designed for indoor and outdoor use with an integrated floor, water resistant coating, closed top and tie-back doors, this is a perfect open play space or hideaway for young children.
The Hot wheels Revver Scooter features a revving noise maker: kids simply twist it to hear the revving car sound. Motion activated light-up wheels and cool car graphics make this the perfect scooter for any car enthusiast. MV’s Hot Wheels range also includes bikes, tri-scooters, balance bikes and a helmet. The Monster High range, meanwhile, includes scooters, bike and skates featuring clawsome, fangtastic character graphics and designs.
It’s full steam ahead for MV’s Thomas and Friends range of bobbles, ride-ons, scooters and bikes, which all incorporate authentic character graphics with bright and bold colours. Included in the range is the Thomas and Friends 2-in-1 training bike. The ideal beginner’s bike, this product has a recently refreshed design as well as quick release pedals and stabilisers, making it easier to transform it from a balance bike to a pedal bike as the child grows in confidence.
01480 414 361 |
Bucher and Harrison has been working with Mattel since 2002 to create versions of the Scrabble game that complement and extend the core line. Since then, it has released over 70 SKUs under the Tinderbox Games banner, in 20 different languages ranging from Danish to Welsh and including English, Icelandic and Latin. The first release was the Classic Edition, a faithful re-creation of the original version from the 1950s, with wooden tiles, racks and a linen-hinged playing board.
The Prestige Edition features a beautiful wooden box to store the game, with integrated playing board and turntable as well as highquality wooden tiles.
The Large Print edition has extra-large tiles plus rules and a playing board designed for players with poor eyesight, specially developed in conjunction with the RNIB. The patented TileLock technology ensures that tiles slip easily into place and do not shift when the board is rotated. A Braille version is also available.
For keen players who aspire to higher scores and even more challenging games, Super Scrabble offers double the number of tiles and introduces Quadruple word and Letter Score spaces.
The new Scrabble Card Game delivers the ultimate in portability, dispensing with the board and allowing Scrabble to be played just about anywhere. Launched less than two years ago, it is already available in 12 different languages, with more to come.
Tinderbox Games also produces a giftable tin version with cool 50s colours and styling, the Retro Edition, as well as a range of Scrabble accessories including a turntable for use with standard folding boards, scoring books and devices.
In the UK, Tinderbox Games is distributed by John Adams.
Rubies’ special partnership with Mattel has brought beloved characters to life through costumes that captivate both children and adults. Among the growing Mattel licensed costume collection are fan favourites such as Fireman Sam, Monster High and Barbie. From pre-schoolers to adults, Rubies’ Mattel-licensed dress up range embodies the spirit of creativity and everyday play.
Perfect for little heroes in training, the new-look Fireman Sam costume is ready for its debut in 2024. With a modernised refresh of the Fireman Sam look, the printed jumpsuit and felt accessories, including an axe and helmet, are sure to ignite the imagination of kids. This costume invites children to step into the boots of the brave firefighter and role-play their favourite character, fostering a sense of courage and responsibility along the way.
The Monster High collection from Rubies offers a spellbinding assortment of costumes featuring characters Clawdeen Wolf, Frankie Stein and Draculaura. Available in both standard and deluxe options for kids and adults, these costumes are a bewitching choice for Halloween festivities. Each costume captures the essence of the ghoulishly glamorous characters, inviting wearers to embrace their inner monster with style and flair.
Consumers can also enter the enchanting world of Barbie with Rubies’ collection of classic Barbie costumes, including iconic personas like Princess, Astronaut and Ballerina. These costumes transport children into a realm where dreams come to life through imaginative play and they can be anything. Alongside the costumes, Rubies offers accessories such as the Barbie Sparkle Wig and DressUp Shoes.
In a nod to the billion-dollar blockbuster, Rubies presents the Barbie Movie collection, featuring costumes inspired by the 2023 hit. With the classic hot pink Barbie Cowgirl costume, available for both kids and adults, anyone can bring the magic of Barbie off the screen and into reality.
Looking ahead to the future, Rubies is set to expand its range of Mattel lines for 2025 and beyond, with a commitment to quality, creativity and honouring the enduring appeal of Mattel's iconic characters through dress-up and toyetic offerings. Contact the Rubies Team today or visit the website to find out more or to place orders for Halloween and Christmas.
01869 363 830 | www.ravensburger.com
Ravensburger continues to build on its Mattel licensed offering, demonstrating its ability to create captivating puzzle experiences for all fans of Mattel’s hit properties. 2024 marked the 65th anniversary of the world’s No. 1 doll, Barbie. To celebrate, Ravensburger expanded its puzzle offering with the launch of a children’s 100-piece XXL puzzle, which joined a line-up that includes popular, tried-and-tested formats such as 4-in-a-Box, 35-piece and 49-piece options. Adult puzzlers will enjoy the Barbie 1,000-piece Challenge puzzle, with its mindboggling Barbie design, as well as the 1,000-piece Barbie Fashion Icon puzzle, which showcases Barbie’s wealth of fashion looks. Taking things to another dimension, the recently launched Barbie 3D Puzzle Storage Box, with its 216 pieces, makes a fun and practical gift for any fan.
With Thomas & Friends’ 80th anniversary coming down the tracks for 2025, new introductions will continue to roll out. Young fans will love the Thomas & Friends Christmas 4-in-a-Box puzzle, which marks the first time special festive scenes have been celebrated in this ever-popular Ravensburger format. The puzzle joins the new Thomas & Friends My First Floor Puzzle and a raft of other favourite Ravensburger puzzle formats, each showcasing memorable moments and scenes from the much-loved franchise. Ensuring there is always something new for young Thomas fans to enjoy, Ravensburger is set to introduce further new items in spring.
www.sambro.co.uk | sales@sambro.com
Sambro International prides itself on building strong, long-standing relationships with world renowned licensors including Mattel. Partners for 12 years, a highly successful collaborative approach has resulted in Sambro’s growth as a business as well as the introduction of new and innovative products across the Barbie, Hot Wheels and Monster High ranges, among others.
Following the roaring success of the Barbie movie last year, the popularity of the iconic franchise shows no signs of slowing. Sambro and Mattel’s product development teams have worked together to create a range of toys that reflect the Barbie brand’s core DNA, trend-setting styles and fashionista status. The range has been designed to inspire creative play, whether kids are crafting their own outfits and accessories or pampering themselves with a spa party for them and their favourite Barbie doll.
The Barbie & Me Pedi Spa Party set, which comes complete with a foot basin plus spa salts and a Barbie doll, is perfect for pampering. The set features a playful yet sophisticated design that appeals to children aged six and over that are looking for to relax in true Barbie style. Other popular products include the Barbie Fashion Sew & Style Sewing Machine and the Designer Dreamhouse, both of which encourage aspiring fashionistas to get creative with their own unique designs.
A mainstay of the toy scene since 1968, Hot Wheels is another heritage brand, and Sambro’s new Hot Wheels Bumper Stationery Set is a back-to-school best-seller; it includes notepads, pencils, a ruler and sharpener, all adorned with images of fast cars and winding racetracks.
Following the exciting re-launch of Mattel’s Monster High in autumn/winter 2023, and to celebrate the release of the latest movie, the range continues to grow with new, exciting characters that encourage children to be their true selves and stand out from the crowd. Top products include the Monster High Surprise Activity Journal and the Craft Coffin.
The Monster High Craft Coffin pocket money craft line has been proving popular with retailers since launch and comes as a blind pack, with eight crafty surprises and a secret Monster High character lurking inside. The Surprise Activity Journal, meanwhile, is packed full of hidden surprises such as a secret whiteboard, hidden pens, scratch art and more. Starting at attractive low RRPs, the Monster High range offers plenty of play value and provides little monsters with hours of creative fun.
0161 737 7464 | daniel@sincocreations.com
Following the success of the Barbie Take ‘n’ Play Role Play Range, Sinco has announced the launch of three new additions for 2024: the Barbie Dentist Playset, the Barbie Pet Clinic Playset and the Barbie Doctor Playset. These sets are designed to inspire young minds, foster creativity and encourage children to dream big – all while engaging in imaginative role-play adventures.
The new Barbie role-play sets are designed with convenience in mind. Each set comes in a portable case, making it easy to store, carry and set up wherever, whenever. Whether at home, at a friend’s house, on the go or travelling, these compact cases ensure the fun never stops, allowing children to bring their favourite role-play scenarios to life no matter where play takes place.
A notable feature of these new sets is that they let kids set up and decorate their role-play scene. Each play set includes a variety of accessories and stickers, allowing children to immerse themselves fully in their imaginative worlds. Whether they're arranging dental tools in the Barbie Dentist Playset, organising medical supplies in the Barbie Doctor Playset, or preparing the clinic for furry patients in the Barbie Pet Clinic Playset, the customisation possibilities are endless.
Each set contains over 20 pieces. The Barbie Dentist Playset includes a role-play case, six utensils, a cup, two bottles, a hand sanitiser bottle, toothbrush, two sticker sheets and two teeth. The Barbie Pet Clinic Playset includes a role-play case, brush, food bowl, water bowl and bottle, pet carrier, stethoscope, six utensils, syringe, six check-up sheets, a small bench, a lamp and two sticker sheets. The Barbie Doctor Playset includes a role-play case, two bottles, a stethoscope, six medical utensils, a syringe, six check-up sheets, a pair of glasses, a thermometer, a hand sanitiser bottle, a vitamin pouch and two sticker sheets.
The new role-play sets encourage children to explore different careers and aspirations. Be it a doctor, dentist, or veterinarian, these play sets provide the tools for young minds to envision themselves in these important roles, nurturing their imagination, creativity and storytelling abilities.
Toy Shock’s Barbie Large Role Play Line goes beyond ordinary play sets, offering an immersive experience filled with light, sound and a wealth of accessories that make every playtime moment feel real. Each set in this collection is packed with an impressive number of detailed accessories that open up endless possibilities for storytelling and creative play. The Vanity Set comes with 12 accessories, including lights and sound, creating the perfect environment for glamorous makeovers. The Supermarket Set is even more elaborate, with 55 accessories and sound features that bring the hustle and bustle of shopping to life. The Kitchen Set, meanwhile, boasts 40 accessories with both lights and sound, allowing young chefs to cook up a storm with realistic effects. Perfect for those who dream of caring for animals, the Veterinary Set comes with 20 accessories as well as lights and sound, making the pet care experience truly engaging. From fashion design to cooking, shopping and veterinary care, there's a role play set in this collection for every child.
What sets the Barbie Large Role Play Line apart are the interactive features that bring each set to life. Lights and sounds are integrated throughout the collection, adding an extra layer of realism that makes playtime even more exciting. Children can prepare for a glamorous night out as their vanity lights up, or go shopping for groceries in a supermarket where the scanner beeps with each item. The kitchen's stovetop sizzles and the oven timer dings, while the veterinary set’s examination tools come to life with lights and sound. These lifelike touches help children become fully immersed in their play, encouraging them to explore new ideas and scenarios.
Each piece in this collection is made with high-quality materials built to last, ensuring children can enjoy hours of playtime, day after day. The attention to detail in every accessory and feature is a testament to Toy Shock’s commitment to providing toys that are not only fun, but also safe and durable.
023 9265 8255 | www.bladeztoyz.co.uk | sales@bladeztoyz.co.uk
Bladez Toyz has continued to grow its Mattel licensed range for 2024 with the launch of a Monster High range arriving this autumn/winter. The product line-up focuses on the successful Maker Kitz brand. Monster High fans can make bathtime spooky with the Make Your Own Bath Fizzers, simply by mixing the formula and placing it into the moulds. Whilst the formula sets, they can make their own packaging and decorate it with stickers. With STEM learning benefits and easy to follow instructions, the Science Maker Kitz provide children with everything they need to create creepy eyeball and vampire fang bath fizzers.
Alternatively, they can get creative with the all-new Monster High Bumper Activity Set. Designed in the style of the iconic School Bus, the set contains over 300 pieces kids can use to create amazingly ghoulish projects including pens, pencils, washi tape, ink stampers, stick-on gems and much more. It includes mini card dolls that can be dressed in the created outfits. Once kids have made their final looks, they can be displayed on the cardboard backdrop included. The set has a carry case so crafters can take all their projects with them wherever they go.
Within the Barbie range, Bladez Toyz introduces the all-new Barbie Mic-Drop Activity set, which includes everything needed for an aspiring superstar. Complete with card dolls, a backdrop for creations, pens, colour-in-sheets, stick-on gems and stickers, this kit is a great way to keep the kids entertained. The fun can be extended with the Barbie Bumper Activity Set. With a carry handle, over 300 pieces and a campervan themed colourin box, this set is perfect for crafting on the go and provides endless hours of fun.
Kids can also get ready to race with the new Hot Wheels Boneshaker Custom Racer Kit. All they need to do is pop out the pre-cut plastic panels, assemble the tough snap-fit parts, add the pull-back motor and use the permanent pens to give the car its own unique flair. Racers can then line up their creation against Rodger Dodger or Super Van Custom Racers in time for the green light. Following the successful launch of the Mini Maker Kitz Monster Trucks, Bladez Toyz will be also adding eight new styles for 2025. Made with easy snap-fit parts and tough rubber tyres, these mini monster trucks can take on the gnarliest terrains.
(48) 673 533 839 (ext. 2) | ww.archon-studio.com | sales@archon-studio.com
Archon Studios and Mattel bring the fabulous world of Eternia to the tabletop with two exciting new games - Masters of the Universe: Battleground and Masters of the Universe: Fields of Eternia.
Masters of the Universe: Battleground is a tabletop skirmish game that will have players assembling the perfect team of heroes or villains in an epic clash of muscles and magic. The Archon team, many of whom fell in love with the over-the-top antics of He-Man and the Masters of the Universe as children, has poured through every available source, ranging from the original comics and various animated shows to more obscure publications, to bring the most authentic experience to the game.
Due to the success of the game, a competitive scene soon emerged, and many tournaments are now taking place all over Europe with fabulous prizes to be won. The MOTU fandom has embraced Battleground and everything it has to offer, with the promise of more to come in the future keeping players engaged and forward-looking.
Masters of the Universe: Fields of Eternia is a tabletop board game that explores the adventurous aspects of the brand by replicating many of the iconic scenarios that the MOTU fandom has come to enjoy.
Early on during the design phase of the game, Archon took a long, hard look at the world of Eternia, pondering how one would go about traversing this strange world with its many iconic locations. Eventually, the developers settled upon setting the game, somewhat radically, in the ancient past of Eternia, that of Preternia. In doing so, the game was opened up to new possibilities and characters seldom seen in the main storyline. Players now have the chance to experience key events that would help to shape the world of Eternia, from the arrival of He-Ro and the techno-organic virus, to the Spell of Separation.
Although Archon would like to include absolutely everything Masters of the Universe has to offer, the alternate timelines, universes and varied continuities meant it has decided to stick to one all-encompassing MOTU line: the Classics range. The company’s initial release of these spectacular games was originally limited to Europe, but has recently expanded to the United States, Australia and New Zealand. Readers in any of these territories are therefore advised to keep an eye out for Archon Studios’ range of MOTU products.
