CHOPPER VIEW
Agility and innovation will be key in the post-COVID world Amit Shah, Joint President, Flexible Packaging Business, UFlex, explains how the company rejigged operations & delivered benchmark product innovations to fight COVID-19. IBT: What role has innovation played in the success of UFlex across its business divisions? Amit Shah: Innovation is not just a term, it is a part of our DNA. It is one of the key factors that has driven our growth and helped us in maintaining our leadership position in the market. We continuously keep doing newer studies and R&D, basis which we introduce newer innovative products to keep pace with the fastchanging world. Some of the remarkable innovations we have introduced lately are: easy tear structure for single-dose sanitizers; eco-friendly paper-based tubes with reduced plastic at source; six-layered N95 mask to prevent COVID spread; fast cure solvent-free adhesive SL 777A/999C; a water-based playing card OPV; and laser embossed cylinder for hand embossing effect, to name a few. IBT: Recently your company developed a Personal Protective Equipment (PPE) Coverall ‘Flex Protect’ in joint collaboration with IIT-Delhi and INMAS, DRDO. What are its key competitive USPs? Amit Shah: A few months back,
THE PRIMARY USP OF ‘FLEX PROTECT’ IS BREATHABILITY AS WELL AS ULTIMATE PROTECTION BY DESIGN. IT IS MADE OF 70 GSM, WHICH MAKES IT VERY COMFORTABLE AND FLEXIBLE, AND IS FIT TO BE WORN FOR LONG HOURS AS WELL.
14 | India Business & Trade • Jan - Mar, 2021
