StreetScape by Night 2009

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in this issue...

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(Cage Fighting) is an adrenaline rush. And it’s not as gruesome as people make it out to be.

Indashio is one of the youngest design talents to ever show at New York Fashion Week.

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Flair Bartending can get the crowd cheering and keep the drinks pouring.

Morehouse said his goal is to win the Gold Medal for the U.S. Olympic Team in 2012.

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Slinging INK - with an artist’s eye. Iron Age Tattoo Studio in the Delmar Loop.

on the cover... Indashio, winner of VH1’s “Glam God” Photo by Moises De Pena Photographer 212-380-6257 depena.m@gmail.com Works include: New York International Latino Film Festival, HBO, Urban Latino Magazine, Black Men Magazine, SSX, Today's Black Woman Magazine, Vain Magazine, EXO Limited magazine, Hot 97, MTV, VH1, Hot 97, Hip Hop Honors, Keshia Cole, Room 28, Don Cheadle, Fat Joe, Pistol Pete, Jaslene Gonzalez America's Next Top Model, Danity Kane, Valentino, Liv Tyler, NYC MB Fashion Week2008, Don Omar and more.

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PUBLISHER/FOUNDER Tom Hannegan

CONTRIBUTING AUTHORS Robin Seaton Jefferson Amy Armour

CONTRIBUTING PHOTOGRAPER Michael Schlueter

FASHION EDITOR Ola Hawatmeh

EVENT PLANNER Donna Costellia

ACCOUNT EXECUTIVES Beverly Groneck Kelley Lamm Judy Peters Tiffany Smith

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DISTRIBUTION Call Tom Hannegan at 636-949-2973 or via email at tom@streetscapemag.com Distributed to: Chesterfield, Cottleville, Dardenne Prairie, Maryland Heights, Lake St. Louis, St. Charles, St. Peters, New Town, O’Fallon, Weldon Spring, Wentzville, Wright City and Warrenton.

TPH Media 223 North Main Street, St. Charles, MO 63301 PH| 636.949.2973, FA|1.866.231.6159 Any reproduction of StreetScape By Night magazine or its contents requires publisher’s prior written consent. Street Scape By Night magazine aims to ensure that information is accurate and correct at all times but cannot accept responsibility for mistakes. Street Scape magazine reserves the right to refuse any advertisement and assumes no responsibility for submitted materials.

Unsolicited material must include a selfaddressed stamped envelope. © 2009 TPH Media. All Rights Reserved.

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C A G E O F F U RY [STORY] Amy Armour

With each punch, jab or knee to the groin the crowd goes crazy. Shouts of ‘hit him in the head’ or ‘use your knee’ echo in the building. The lights are bright and the fighters are ready to put on a show in the metal cage center stage. Several paramedics and a medical doctor standby cage side and an ambulance is ready and waiting outside.

It’s cage fighting at its best. And it’s visiting St. Charles County.

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Amateur fighters in the mixed martial arts (MMA) event ‘Cage of Fury’ were twisted like a pretzel, thrown across the cage and punched into submission on June 25.

“The best part of seeing mixed martial arts fight is seeing the action—seeing someone catch an elbow or put someone in a submission hold—that’s the best,” said Bryan Wood, who attended Cage of Fury.

And for entertainment between fights, bikini-clad women took to the cage to throw underwear and tshirts to the cheering crowd. The models also pranced

the circumference of the cage carrying signs announcing each of the rounds.

said Titus McDowell, an MMA fighter. “Nobody is looking to get hurt.”

One fighter was taken out of the cage on a stretcher at the Cage of Fury event. Justin Bush was picked up by his opponent Yohance Flager who threw him on the ground before dropping his weight upon him with his shoulder. Bush verbally tapped out before the onsite doctor rushed the cage and he was brought out on a stretcher.

The referees are also trained to keep a close eye on the fighters.

Terry Madden, owner of Mid America Sports Entertainment and Cage of Fury promoter, said he was immediately taken to the hospital after having trouble catching his breath.

“He’s fine. It was just bruised ribs,” said Madden, who stayed in the emergency room with Bush until 3 a.m.

Despite the fighter leaving in an ambulance, Madden said cage fighting isn’t nearly as brutal as people think it actually is.

“MMA fighting is safer than boxing. In boxing the primary target is the head,” said Brian Little, owner of Bushido Dojo, an MMA training gym. “And fighters (in MMA) can tap out and make it stop.”

“If they are not intelligently defending themselves the referee will stop the fight,” said Little.

And always present at the fights are a few paramedics, a doctor and an ambulance.

“I would rather err on the side of caution and have people complain that the fight stopped too soon, rather than someone getting really hurt,” said Madden.

It’s no easy feat to climb into the cage and fight in a MMA event. Fighters must learn and be proficient in several types of fighting, including boxing, kickboxing and wrestling. Fighters also get familiar with Jui Jitsu, a form of joint locks and choke holds in a standing position, and Brazilian Jui Jitsu which is the same moves in a ground position.

Stephen Berger Sr. attended Cage of Fury to check out the fighters training with his son Steve Berger Jr. at his MMA gym. “At this point now, (MMA) is safer than boxing,” said Berger Sr. The amateur fighting is regulated by the Combat Sports Commission which is overseen by the state of Missouri.

Cage fighting does not allow kneeing the opponent in the head. Fighters also cannot elbow or use their forearm on any part of the body.

“Using the forearm can be devastating weapon,” said Little.

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A chop to the throat is not admissible and an opponent cannot be hit on the back of the head. Everything else goes.

Fighters can verbally or physically ‘tap out’ which immediately stops the fight. “(Cage Fighting) is an adrenaline rush.

And it’s not as gruesome as people make it out to be. There are rules to it,” S T R E E T S C A P E by night [ 5 ]

Madden said there are two types of fighter in amateur fighting: fighters who want to go pro; and fighters who simply enjoy the fight.

McDowell, who works nights for UPS, would like to turn his fighting into a full time career. “I’m looking forward to going onto bigger fights,” said McDowell. And he plans to do that by training specifically to fight against each individual opponent.

Many fighters train at gyms that offer specialized MMA training. Madden said independent fighters who do not train at a MMA gym are at a disadvantage.“The guys that go to the gyms are more prepared and have better training,” said Madden.

Little has been training in traditional karate since he was five and he operates a gym in St. Charles that specializes in MMA training. The gym offers classes in karate, striking, Jui Jitsu and wresting. In addition, trainers put fighters through circuit training, drills and sparring.

Little has about 15 fighters in training. One of his fighters, Eric Hall, beat his opponent Mike Bryant within 32 seconds of the first round at Cage of Fury.

“That’s a record for our gym,” said Little. But it would also be great to fight for a longer time after training for months for a fight, he said.

“Training is a big part of cage fighting. You’re in trouble if you haven’t prepared,” said McDowell. “You also don’t want to over do it.” To keep in fighting shape, McDowell runs and bikes for cardio. He also weight trains and does body conditioning. McDowell spends about 15 hours a week at the gym. “I do anything that I know will help me,” said McDowell.

“I’m ready to fight right now.”

It’s a drive to fight, as amateur fighters definitely aren’t in it for the money. The State of Missouri does not allow promoters to pay fighters anything but travel costs for a fight.

And the cost to train at a MMA gym, which Madden highly recommends, is between $80-$150 a month, according to Little. Equipment—like a mouthpiece, cup, boxing gloves, headgear and rash guard-- can cost between $50 and $100.

“I love it. It takes time and dedication…I train hard,” said McDowell. “I give my best to give (fans) a show.”

Little said a fighter can prepare for an MMA fight with six months of hard training. Little said fighters generally train three nights a week for about 90 minutes.

McDowell has been amateur cage fighting for about 18 months. His record is 5-8, but he hopes to flip the numbers to his favor in the near future. He fights in the 135-lb weight bracket.

“I originally started out boxing when I was young. I saw (cage fighting) on TV and I decided I wanted to get into it,” said McDowell.

After jumping into the ring a little too early, the 29year-old McDowell took a step back and stepped up his training. McDowell trains with Stand Your Ground Gym in St. Louis. He spends three or four hours at the gym at least five times a week.

“It’s not a hobby. It’s a love for the sport,” said McDowell. “I’m ready to go. I’m willing to fight anybody.”

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FA S H I O N W E E K S P O N S O R

Chevys Founded in 1986 in Alameda, California, Chevys is an ultra-casual restaurant concept that offers guests an array of freshly prepared Mexican dishes in a relaxing atmosphere. Similar to other Real Mex restaurants, Chevys prepares its dishes daily from scratch using only the freshest ingredients. Chevys is a national brand with locations in 11 states. Chevys' store base includes 68 Company-owned restaurant locations and 33 franchised restaurants. With more than 19 years of successful operations, Chevys is the most widely recognized Mexican casual dining brand in northern California, and is the second largest Mexican casual dining brand in California in terms of number of restaurants, behind El Torito.

Designed to offer a fiesta for the senses, where every

Every day Gold’s Gym members demonstrate unbelievable feats of strength. They climb over 1.7 million flights of stairs, run a distance equal to over 23 times around the earth, bike the equivalent of 750 times across the United States, lift some 3.6 billion pounds and lose nearly 43,000 pounds of body fat.

With innovative programs for members of all ages, Gold’s Gym helps the novice gym goer who discovers fitness for the first time to Hollywood stars and professional athletes.

The company recently joined with AARP to keep seniors stay healthy and active at all ages.

Joe Gold opened the original Gold’s Gym “The Mecca” in 1965 in Venice Beach, California. Today, Gold’s Gym is the largest global co-ed gym in the world spanning more than 40 states across the U.S. and over 30 countries worldwide.

With a membership of more than 3 million people that train at its 600-plus gyms around the world, Gold’s Gym is redefining the meaning of strength.

Today, more than ever, people are looking for strength— the strength to be a better parent, the strength to overcome diabetes or the strength to be a better athlete.

The company’s gyms offer cutting-edge health and fitness programs including personal training and customized conditioning programs and a wide array of heart-pumping group exercise classes. These gyms are built to help people realize their goals and find their inner strength. They combine the most diverse amenities in the

industry with the best personal training to deliver the ultimate fitness experience.

The global staff of personal trainers and group exercise instructors at Gold’s Gym is the best in the business.

Whether it is a mom looking to get in shape after having a child, a marathon runner training for his or her next race or a Hollywood star straining for their next action movie, Gold’s Gym leverages over four decades of fitness experience to create personalized fitness programs that help its members realize their full potential.

Staff and members of Gold’s Gym say putting on a Gold’s Gym t-shirt means something special. It’s not street cred, they say, it’s strength cred. The wearer becomes part of a tradition of commitment and excellence that spans more than 30 countries and 40 states, while helping millions of people accomplish their dreams.

Such notables as Tiger Woods, Faith Hill, Nicholas Cage, Keanu Reeves and Jessica Alba have all used the company’s gyms to better themselves and achieve their personal fitness goals.

Gold’s Gym is a caring corporate citizen in each of its local communities as well. On a national level, they are proud to align themselves with the American Diabetes Association and to serve as a national sponsor of the “Tour de Cure”.

For more information on Gold’s Gym, visit www.goldsgym.com.

experience is fresh, fun and full of flavor, the concept is focused on the execution of its trend-setting Fresh Mex® menu and continuous innovation. Chevys uses a "Fresh Mex®" pledge which underscores the Company's promise that all products are made daily from scratch.

items, including the mesquite broiled skirt steak, fresh fish and shrimp fajitas. Chevys also offers a variety of salads and desserts. The theme of every Chevys dish is freshness, a characteristic understanding by the concept's signature, in-house tortilla maker, known as "El Machino,"

Chevys restaurants resemble a Mexican border town café or cantina with a vibrant and contemporary décor. The concept's menu offers an extensive variety of Mexican dishes including traditional enchiladas, burritos and tacos, as well as a variety of combination platters. In addition to more-traditional Mexican fare, the menu offers innovative

The food menu is complemented by a wide selection of margaritas and assortment of Mexican and American beers that guests can enjoy either during a meal or in the restaurant bar. Chevys recently upgraded its menu of drink offerings to include the house margarita made with Jose Cuervo Gold premium tequila.

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David Anthony Salon & Spa

HAIR [STORY] Robin Seaton Jefferson [PHOTOS] Michael Schlueter

Hair. We shave it. We wax it. We laser it. It seems we’re always losing the stuff from where we want it to be and growing it from everywhere else.

Thankfully we have more options than ever before on how to rid ourselves of the human hair.

David Anthony Salon & Spa offers waxing on every part of the body from the eyebrows to the bikini line.

It all starts at the “Skin Bar” where a licensed aesthetician will provide a complimentary face mapping analysis to assess the client’s specific skin needs. The Skin Bar is stocked with Dermalogica products that guests can sample before purchasing and even receive a mini facial.

Aesthetician Jenn Garlichs said patrons of David Anthony can partake of eyebrow shaping, lip waxing and full face waxing. They can wax their arms, legs, fingers and even their whole bodies. David Anthony offers bikini waxing as well as the infamous Brazilian wax. Male clients can have their chest or backs waxed.

Hair can be expected to stay away for three to six weeks following a wax, Garlichs said. But the important thing is to let the hair on the area to be waxed grow out at least a quarter of an inch prior to waxing. Because hair grows in several separate cycles, it simply is not possible to ever complete the waxing during all cycles, she said. “Hair growth comes back at different times,” Garlichs said. “It may not all be at the surface when a waxing is done.”

Garlichs suggests clients use an exfoliating scrub or alpha hydroxyl scrub prior to waxing to clear the follicles and help shed dead skin cells. She also suggests those who choose to shave unwanted hair use a hydrocortisone cream after shaving to help prevent red bumps on the surface of the skin. The bumps can be caused by leaving the blade in the shower, allowing it to collect bacteria.

Shelly Pisciotta, cosmetologist and aesthetician, as well as co-owner of David Anthony’s, said the Brazilian wax, also known as the “Playboy” is definitely a procedure better left to the professionals. She said clients choose the Brazilian wax—the removal of all hair from the genital area—for a variety of reasons. Mainly, it’s the clean feeling they get from ridding themselves of all the hair, she said.

Pisciotta offers a few tips for waxing of any kind. First, [ 8 ] S T R E E T S C A P E by night

Renaissance Plastic Surgery

never wax over the same area twice as the wax can burn or even lift the skin from the area. Also, no tanning before waxing, especially facial waxing.

“Tanning strips the barrier layer or the top layer of the skin, so we will be removing the second layer of skin when we wax,” she said.

underarms, back, chest, neck, chin, along the upper lip and other areas where unwanted hair is a concern.

Women should not have waxing done during their menstrual cycle as their skin is more sensitive during this time, Pisciotta said. Also, people who are using chemicals that speed up the exfoliation rate of the skin should not wax.

“The whole goal of hair removal is to kill the follicle or the root from which the hair comes,” Boschert said.

“We heat it up to destroy it and you either do that with electricity or a laser.”

Pisciotta said mechanical exfoliation is alright and even encouraged prior to waxing, such as an exfoliating scrub in the shower at home that exfoliates the top layer of skin. Retinol and other chemical exfoliation, however, can not be done prior to waxing, as chemicals are absorbed deeper into the skin.

Dr. Mark Boschert of Renaissance Plastic Surgery offers hair removal to help his patients enjoy a permanent reduction in unwanted hair.

Laser hair removal works by sending a beam of laser light to a group of hair follicles. The laser treatment has enough energy to destroy the hair’s root, but not enough power to harm surrounding skin.

This advanced option can effectively treat all colors of hair and all skin colors—even tanned skin, Boschert said. It can be performed on the legs, abdomen,

Boschert said electrolysis, an older form of hair removal, used electricity to kill each hair follicle. But the process was tedious.

It is the color in the follicle that allows the laser to pick it up so well, Boschert said. “We hit it with a high concentration of that light and the follicle absorbs the light and heats it up, basically destroying it.” Different lasers attract different colors of hair and follicles.

Blonde hair is harder to get rid of as there is less color to attract the laser.

But Boschert said hair removal is “never permanent” and cautions clients from believing anyone who tells them it will be. Unfortunately, the follicles can heal and the hair can return.

That’s why multiple treatments are often necessary, Boschert said. Six to eight treatments are recommended to “truly and significantly reduce the quantity of hair in a given area.”

Interestingly, it is also the fault of the follicle for men and sometimes women losing hair where they want it S T R E E T S C A P E by night [ 9 ]

to be. A follicle that is genetically preprogrammed to react to mostly testosterone will die at a certain age when less testosterone is present, Boschert said.

Today, surgeons, including Boschert, can take 5002,000 hairs from the back of a man’s head, where they are more plentiful and replant each follicle on the top of the head. It’s called Donor Site Dominance and it uses the hair that is not susceptible to the decrease in testosterone as a person ages.

Boschert said doctors have also found that medicines that help with prostate problems slow baldness.

Specifically, Propecia affects testosterone receptors.

Nevertheless, there is a reason for all of the hair people work so hard to suppress. Boschert said hair under the arms “wicks away water and keeps skin from rubbing on itself, as well as keeps it from chafing. So we shave it and then put on deodorant to keep from chaffing.

God figured it out a long time ago that we should leave hair there.”

For more information on laser hair removal, call Renaissance at 636-896-0600.

An ancient Eastern art form of hair removal is making a name for itself in the St. Louis area with “I Browse” at West County Center and “Eye Brows” at South County Center. Eyebrow Threading is an ancient technique that uses only a 100 percent cotton thread to shape the eyebrows with a clean and defining edge. “It creates clean lines with precision and refines the quality as well as the appearance of the face,” said Cosmetologist Christina Murray.

The procedure utilizes a length of thread, which is twisted back and forth along the hairs to be removed.

The twisting action of the thread traps the hair and lifts it out of the follicle.

Murray said threading causes less pain than waxing or tweezing; does not peel off a layer of skin; picks up the finest hairs from the surface leaving skin smooth; does not cause ingrown hairs; does not produce more hairs or make hairs stronger; and does not cause red or irritated skin.

Regrowth can occur anywhere from two to eight weeks after threading. “Hair growth is finer and with repeated threading hair becomes sparser,” she said.

“Unlike waxing where body hair has to grow long enough to get waxed again, with threading hair does not need to be long, but just above the skin.”

For more information on Eyebrow Threading, call 314835-0102 or 314-894-0102.

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I Browse eyebrow threading - Christina Murray

FA S H I O N W E E K P R O G R A M

The Meadows at Lake Saint Louis

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Kick-off day at The Meadows at Lake Saint Louis which organizers are dubbing "Be Seen at The Meadows" vintage clothing fashion-show, music, food and drink.

The Meadows at Lake Saint Louis is an open-air retail shopping center with over 30 stores located at the intersection of I-64/US 40 and Lake Saint Louis Boulevard.

It is owned, leased and managed by Davis Street Land Company in partnership with Bruce Johnston, a lifetime resident of St. Louis with more than 25 years of retail real estate experience. The principals of the Davis Street Land Company are responsible for such unique retail properties as Plaza Frontenac and The Shops at Clarkson Corner in St. Louis, Renaissance Place and Orland Park Crossing in Chicago, The Mall at Green Hills in Nashville, Tenn. and The Gardens on El Paseo in Palm Desert, Calif. To learn more, visit www.dslandco.com.

St. Charles Fashion Week would like to thank The Clowns, Chad Theatrical Shop and The Patt Holt Singers for providing entertainment.

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Indashio (VH1’s Glam God) with host of show Vivica Fox.

Photo Moises De Pena

Photo Moises De Pena [ 12 ] S T R E E T S C A P E by night

INDASHIO [STORY] Robin Seaton Jefferson

Design dynamo Indashio will descend on St. Charles County for the first St. Charles Area Fashion Week come September.

At 24 years old, Pittsfield, Massachusetts native Brad Batory, or Indashio, is one of the youngest entrepreneurs, fashion designers and stylists to seize the New York, Miami and Los Angeles runways.

Crowned the first “Glam God” after the grueling eightweek competition on VH1’s reality show, Indashio recently launched his self-titled collection and has outfitted an avalanche of celebrities from Nicky Hilton to Tyra Banks to Lil’ Kim. His “in-your-face” yet sincere attitude does away with formality and replaces it with earnest creativity and bon voyant flair. Indashio exudes a true artist’s sensibility mixed with old school New York chutzpa. He has received international notoriety from numerous publications including WWD, as well as frequent appearances on MTV and has been seen on such shows as 8th&Ocean and MADE. Indashio is known for incorporating charitable organizations, such as the “Make A Wish Foundation” into his fashion shows and is quickly becoming known as the “Humanitarian Designer”.

He has recently expanded his brand beyond his clothing creations with a fragrance and styling celebrities for magazines.

phrase she used to dismiss the ousted designers each week.

Indashio is one of the youngest design talents to ever show at New York Fashion Week. His “Five Years in Fashion” collection premiered at the Big Apple’s Fashion Week earlier this year and is currently touring the globe. His creations also turned out in Kingston, Jamaica for “Style Week Jamaica” in May, hosted by Saint International, the leading exporter of model talent from the Caribbean to the world fashion markets. Each year, this event hosts more than 30,000 attendees, including tastemakers and influencers who make up the fashion elite, celebrities and Jamaica high society. The event has been featured in international fashion media such as V Magazine, the JC Report, Fader, I-D Magazine, UK media outlet Pride Magazine and others.

Indashio’s “KOKETSO” collection was featured in the Spring in Johannesburg, South Africa.

A self-taught designer, Indashio began entering his creations in shows at the age of 19. His own favorite designers are Jeremy Scott, John Galliano, McQueen, Karl Lagerfeld, Patricia Field and Vivian Westwood.

Indashio is now preparing to star in a yet-to-beannounced VH1 show.

His creations are sold exclusively at Patricia Field in New York City and on his website at www.indashio.com. He hopes to sell affordable pieces through Target and Wal-Mart in the near future.

Samsung, Shane-Shawn, Cutler and Mehron have all sponsored Indashio.

VH1’s Glam God was crowned so last year by host of the show, film and television superstar Vivica A Fox. Glam God was designed to find the next hot celebrity stylist who has what it takes to be a visionary in fashion trends and can raise the bar in celebrity style.

Indashio fit the bill and won out against 11 other designers with the show’s first crown, a contract with leading style agency Artists by Timothy Priano, the coveted right to style for leading celebrity magazine US Weekly and $100,000 cash.

During the show, the would-be designers actually live together. Each packed his or her bags before the end of the every show in case they were voted off by the judging panel. But Indashio felt confident Fox would not be telling him to “Reach for the Stars”, the catch S T R E E T S C A P E by night [ 13 ]

FLAIR [STORY] Amy Armour [PHOTOS] Michael Schlueter

It’s not uncommon to stop by Lloyd & Harry’s in St. Charles on Saturday night and see Clayton Champagne pouring three cherry bombs at once-while sitting on the shoulders of his fellow bartender Greg Brazel who is pouring three drinks of his own.

The shoulder routine, called the Waterfall, is just one of many tricks the bartenders treat the crowd to on a Saturday night.

According to the Flair Bartenders Association, flair bartending is believed to have started back in the 1800s when Professor Jerry Thomas decided to light some scotch on fire while creating his signature drink for customers.

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Flair Bartending has gained popularity as bartenders across the country incorporate tricks and showmanship into pouring drinks. The Flair Bartending Association has more than 14,000 members worldwide.

Mike McLean, with the Flair Bartending Association, said flair bartending is most prevalent in Las Vegas, but it has made its way to St. Louis. McLean said many bars will offer onsite training once a month to teach some of the flair basics.

“To get the more complicated moves you need a lot of practice,” said McLean.

There are two types of flair bartending: working flair, which are quick and practical moves using items found behind the bar; and exhibition flair includes

crazy routines that are pure show, with no practical applications.

Nathan Wilson learned flair about six years ago while working at Harrah’s St. Louis Casino.

“Some guys from the Harrah’s Las Vegas came into train us. It’s another world in flair bartending in Las Vegas,” said Wilson.

Wilson took part in a three-day training process learning the basic moves of flair. He now uses flair each time he makes a drink at the iBar. Wilson often rolls a tin shaker down his arm or flips a bottle before a pour to keep the crowd entertained.

“For most of the basic moves it takes just about the same amount of time to make a drink,” said Wilson.

Brazel and Champagne work together once a week and put on a show on Saturday nights at Lloyd & Harry’s Bar on Main Street in St. Charles.

Champagne started bartending in college seven and half years ago.

He picked up his flair skills about a year ago.

“I have a number of buddies who worked at the Voo Doo Lounge at Harrah’s and I watched what they did and I picked it up,” said Champagne.

To practice Champagne would use water bottles and try out new tricks until he had it down. Wilson practices at work with other bartenders to keep his moves sharp.

“The reality is you get as much out of it as you put into it,” said

McLean.

Champagne said he does a lot of ‘stalls’ which involve balancing the bottle on his hand or forearm before flipping it up to make a drink. He also likes to do ‘halos’ which require him to pop a bottle in the air and catch it behind his head and bring it around his head, like a halo.

“I also do a lot of passing behind the back…it’s a lot of muscle memory, repetition and subconscious timing,” said Champagne.

Wilson is not much of a juggler, but he is a fan of quick working flair.

“I do a lot of stalls and throws behind the back,” said Wilson.

Flair can get the crowd cheering and keep the drinks pouring.

S T R E E T S C A P E by night [ 15 ]

“When you’re dealing with a bunch of people…you learn to tune out the unnecessary,” said Champagne. “I’m in the habit of doing it now.

I’m practicing and trying to learn new moves. It’s a good way to pick up chicks and its fun.”

Flair bartending can also earn bartenders bigger tips and draw more customers into the bar.

“When (a bartender) finds a break they might start (flairing) to bring customers back to the bar and drinking again,” said McLean. “A bartender’s job is to sell as much (liquor) as possible.”

The shoulder routine, also called the multiple tin pour, keeps business flowing at the iBar. “The most we’ve ever done is 12 shots at one time,” said Wilson, who holds another bartender on his shoulders. “People order so many shots so they can see the (routine).”

If a customer has the choice to go to a bar and pay $5 for a rum and coke, with no entertainment or with entertainment, the customer will choose the bar with entertainment, said McLean.

Customers are pulled into the routine as the bartenders juggle bottles, pass tins back and forth egg on cheers from the crowd.

“We go with the flow. It really depends on the crowd. With flairing you have to be able to gauge the crowd to determine whether the crowd would be into an intricate full blown routine,” said Champagne.

St. Louis bar-goers can check out flair bartending at the iBar and Voo Doo Lounge in Harrah’s St. Louis Casino, Lloyd & Harry’s and The Babylon in St. Charles. [ 16 ] S T R E E T S C A P E by night

FA S H I O N W E E K P R O G R A M

Foundry Art Centre 6:30 - 10:00 PM

e b m e t Se p www.foundryartcentre.org

The Foundry Art Centre is a dynamic, interactive interdisciplinary arts center dedicated to the creation and presentation of contemporary visual and performing arts. Its mission is to bring to a diverse community, visual arts, performing arts, and artists, by providing exhibitions, studio space, and educational programs that inspire. The Foundry serves as a rich cultural resource for the entire region.

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"Enchanting; cocktails to altar" fashion show.

An evening gown and bridal event will bring fashion into the week with an upscale, "Project Runway" -type challenge featuring design students from local universities and colleges at the Foundry Art Centre in St. Charles. Aerial acrobats will provide entertainment.

St. Charles Fashion Week would like to thank Chevys, for catering the Foundry event. Music provided by Complete Music Disc Jockey Service.

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FA S H I O N W E E K P R O G R A M

Grappa Grill 11:30 AM - 1:00 PM

Grappa Grill Ladies Luncheon and Fashion Show.

Fashions provided by Talbots at the Meadows Shopping Center. Attendees will be able to choose lunch from six (6) luncheon items off the special menu. Availability is limited.

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Situated only a few minutes from the Missouri River and the famed beginnings of the Lewis & Clark Expedition, the central location of the Saint Charles Convention Center makes it one of the most desirable meeting destinations in the Midwest region.

The Saint Charles Convention Center provides in-house catering, decorating, audio/visual, marketing, and event staffing for meetings and exhibitions. The award-winning Embassy Suites St. Louis-St. Charles rests adjacent to the Center and offers 296 suites and the Spa Botanica day spa. www.stcharlesconventioncenter.com

Saint Charles Convention Center 6:00 - 8:30 PM

Girls Night Out. "Bling & Buzz"- accessories & networking. Join us for appetizers and networking at the Saint Charles Convention Center. We will have several jewelry experts providing the "BLING" you provide the "BUZZ". All the Fashionista will be there.

Features speakers: Lethia Owens & Darin Slyman.

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NIGHT SHIFT [STORY] Robin Seaton Jefferson [PHOTOS] Michael Schlueter

Eric Clapton sang about it, claiming that “after midnight” we “let it all hang out.” We “cause talk and suspicion.” And we’ll “find out what it is all about.”

While the rest of us slumber away the dark hours, the third shift takes over. The minority of the workforce who sleeps during the day and works away the late night hours is said to be a different breed. They live a different life than the day shift crowd. So what does happen after midnight? Mamma said, nothing good.

face was red and burnt.”

Holtzer said she serves all kinds. “You got your happy drunks and your angry drunks—the ones who are having a bad night.” But all in all, she said she just tries to take their orders and keep them moving. “It takes a lot to rattle me. I’ve seen a lot of things.”

She said her first night two guys took a seat at her table, one proclaiming he would, “get naked” for some hash browns. “So he rips his shirt open and all the buttons pop off.”

But Erin Holtzer, who works the night shift at a local restaurant, would beg to differ. She said she her late night customers—albeit sometimes a little tipsy—keep her laughing and guessing.

The tips do seem to be better at night, though. “I think sometimes they’re so drunk they don’t know what they’re giving out, but we need them. Tell them to come on in. They’re going to get full for cheap.”

“The type of customers you get in the morning are different than those you get late at night,” Holtzer said.

“You get the bar rushes. But it makes the time go by faster, laughing at everyone. Sometimes it can get a little ugly though.”

Danny Shipley has been driving a cab for 15 years and “a lot of interesting stuff happens at night.”

Like the time the guy fell face-first into his chili. “One time a guy fell asleep in a steaming hot bowl of chili.

He woke up 20 minutes later and ate it,” she said. “His

A cabbie for ABC Checker Cab Company in Pagedale, Shipley said the girls just love to divulge their secrets to him. “Cab drivers are like bartenders, like psychiatrists. People tell us everything.”

Although Shipley has never been witness to a birth in the back of his cab, babies could very Cecil Exum - ABC Cab Co. well have been conceived there, as he said some patrons choose to take more liberties in a taxi cab then they might in other transportation modes.

It costs $2.25 to get into the cab, $1 for an extra passenger, and then $1.70 per mile and $1 surcharge for gas. He said the worst thing about being a cabbie is the chance that he could be robbed or at the very least cheated out of his fare. “You have to be more careful at night,” he said.

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“People will run on you. They say they are going to go in and get the money and they take off.” Shipley said one time a guy “skipped on him” and was later found in the hospital strung out on crack cocaine.

“You kind of know what areas to stay in and what areas to stay away from,” Shipley said. “But then you get the people who want to go two blocks and call a cab,” Shipley said, “or the drug dealers who are afraid to be seen in their cars. They may be staying in little motels and they have you take them to a house and say, ‘Wait for me, I’ll be right back’.”

Joe Plouder, who manages ABC Checker Cab Company, said he’s seen just about everything over the years. “Anything you can think of, it’s been done in a cab. You never know who’s getting in your cab. It’s a dangerous, hard life.”

Like the time one of his drivers picked up four Iranians who paid him $1,000 to take them across the border to Mexico. “By the time he hit Texas we had found him. He was detained for transporting illegal aliens,” Plouder said.

Or the time Shipley found a briefcase in the back of his cab with $50,000 in it after he dropped a man off at the airport. “I took it back to him. He was a diamond dealer. He handed me $1,000 cash,” he said. “The money was legit.”

Shipley said the worst case scenario, aside from physical danger, to driving a cab, is the cleanup. “Sometimes the people leaving the bars are really bad.

I’ve had them vomit in my cab. It’s up to the driver to determine the cleanup fee. I charge a $100 clean up fee.”

Karen Banta is a nurse in the Intensive Care Unit at St. John’s

Karen Banta St. John’s Mercy Medical Center

Mercy Medical Center in St. Louis.

A Level I Trauma Center, the hospital gets its share of interesting cases, she said.

“We get all kinds of stuff, the late night traumas, the car accidents and managing patients overnight,” she said.

It’s said that a full moon brings out the worst in people and Banta said it’s true. “It seems like we might have periods of low census in the hospital. The nights when there is a full moon, the beds start filling up.

The ER just gets bombarded with critical patients. It seems like it’s more accidental incidents or more

activity hazard and injuries than pneumonias or infections.”

Managing patients overnight can also be a challenge as many times fevers spike at night and conditions worsen.

“You might have worsening symptoms that require intervention in the middle of the night,” she said.

Peggy Nocchiero has seen a lot in her nearly 30 years of working the night shift in emergency departments. She said she chose the night shift after her husband died because it paid more and she could spend more time with her young son.

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Nocchiero said the full moon does correspond to an increase in patient volume at area hospitals and St. Joseph Health Center in St. Charles is no exception. “You get the crazies off the wall. The volume itself increases, but you also have an increase in psychiatric patients.

They say it affects the body, the mind. The ebb and the tide of the moon and all of that, but do we know why? No.” But late night in the ER brings out a different patient population in general, Nocchiero said. “We get a bit of a different clientele. A lot of homeless come in. It seems like there are more domestic disturbances and people caught at something whether driving while intoxicated or in jail or getting ready to go to jail. People think people just party on the weekends, but it’s throughout the week too.”

Nocchiero said working the night shift can be “very scary” at times.

“You don’t have as much security or ancillary people there. You are down a couple of hundred people.

The hallways are dark and the cafeteria is closed.”

Certain things that would seem strange to the average person are “the norm for us,” Nocchiero said.

“You have people come in by police. Some can be violent. The psychiatric patients can be violent, but most of the time it’s the intoxicated patients that can be more violent. Some people want to be restrained. Maybe they feel safe if they’re restrained. I don’t know.”

Nocchiero said she gets a lot of kids who try to hurt themselves because a boyfriend or girlfriend broke up with them. She said the strangest case was a young man who swore he was going to choke himself with his own hands. She told him it wasn’t possible. He tried anyway.

Nocchiero’s saddest nights are those during which parents must be called because their child has been injured or killed in a car accident or other incident. “Those are the ones that you come home and say, ‘God I can’t believe that happened. He was just a mile or two from home’.”

Possibly the weirdest case Nocchiero has seen was a gentlemen who came in with horrible scratch marks on his private parts—so serious in fact that sutures were required. He refused to call the police, saying that he would take care of the situation himself.

“Honestly a couple of days later the girlfriend comes in with a long stem barbecue fork stuck in her.”

Maybe Clapton was right.

Lo o king fo r a ro mantic new place fo r a date-night, o r to enjoy so me fine wine, beer, and music with a gro up o f friends? Visit the new “Victor And Victoria’s” W ine, Beer and Tapas Garden at 9036 Veterans Memo rial Parkway in O’Fallo n. Aggie’s Tea Room has added this new o utdo o r patio feature o n Wed-Sat. at 5pm. Yo u’ll enjoy a co zy, intimate setting surro unded by the beauty o f a lush English Garden. Add so me live, easy-listening music to so o the and entertain, and yo u’ve go t the perfect co mbinatio n fo r a wo nderful evening!

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FA S H I O N W E E K P R O G R A M

NEW TOWN 6:00 - 9:00 PM

Food & Beverage provided by New Town UCBA restaurants. After-Party hosted by IT Boutique.

www.newtownatstcharles.com

From the moment you drive into The New Town at St. Charles, you can’t help but feel as if you’re part of something special. Maybe it’s the feeling of yesteryear and tradition that’s alive and well around every corner. Maybe it’s the fact that people are actually outside—walking, running, biking, talking—regardless of the weather. And maybe it’s the sense of community in every sense of the word.

New Town is a vital community with an ever-growing list of businesses including a dry cleaner, massage parlor, dog grooming shop, hair salons, eateries, a fitness center, an adults-only swim club, and more. The community also boasts a spectacular outdoor swim facility. Shire Lane Pool Club includes a lap pool, baby pool, lazy river, changing rooms, and a snack shack.

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"Urban Expressions, 'A Vine Affair'" fashion show and wine tasting event at New Town. Boutiques from around the metro area will strutt their finest. Silent Auction will also be available for attendees and proceeds benefit Connections to Success and Our Lady's Inn. See the BEST of the BEST in boutiques as they cater to the fashionista in you!

St. Charles Fashion Week would like to thank Bobby Strickland for providing entertainment.

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A GOOD NIGHTS SLEEP [STORY] Robin Seaton Jefferson [PHOTOS] Michael Schlueter

Dr. Thomas Siler heads up the Centers for Sleep Disorders at SSM St. Joseph Health Center in St. Charles. Siler said some 40 million Americans don’t get the sleep they need and suffer from chronic health problems as a result.

The most common sleep disorder—affecting some 12 million Americans—is sleep apnea, a condition that causes the sufferer to actually stop breathing for 10 to 60 seconds again and again during sleep. These episodes in effect result in a drop in oxygen and can cause high blood pressure, an increased risk of heart attack and stroke and heart rhythm problems.

Spouses may say the sufferer snores very loudly or the patient knows that they quit breathing during sleep, Siler said.

Sleepiness during the day can also be an indicator of sleep problems at night, Siler said. Someone with a sleep disorder is five times more likely to die in a car accident than someone who sleeps well, he said.

Work injuries as well as productivity issues also come into play.

According to Siler, the first non-medical documented description of a sleep disorder can be found in Charles Dickens’ novel, “The Pickwick Papers” in which Dickens describes “Joey the Fatboy”—a boy who sits on a wall, sleeping all the time and snoring like a freight train.

It wasn’t until the late 1970’s that researchers developed Oximetry, a way to measure oxygen levels in the blood without a laboratory test, Siler said.

Anyone who has been in an emergency room and has seen the small white apparatus attached to a patient’s finger has seen Oximetry at work, he said.

“Prior to that, the only way we had to measure oxygen levels in the blood was to put a needle in an artery,” Siler said. “With an Oximeter, oxygen levels can be measured immediately and continuously.” [ 24 ] S T R E E T S C A P E by night

The first treatment for sleep apnea was a Tracheostomy, Siler said, or the process of cutting a whole in the airway from the throat. Dr. Colin Sullivan, an Australian physician, first described treating patients in the late 1980’s with Continuous Positive Airway Pressure or CPAP. The process involves applying positive pressure to the airway to hold it open. Either a mask is placed over the nose or nasal pillows are placed in the nostrils that are connected to a machine that blows air into the back of the throat, in effect holding the throat open to increase air pressure.

A very effective treatment, CPAP is usually covered by insurance, Siler said. Other treatments include weight loss, surgery and oral appliances.

The risk of sleep apnea increases with body mass, especially in men, as men’s necks tend to get bigger as they gain weight, Siler said. Fatty tissue in the body increases proportionately with fatty tissue around the airway.

Doctors can perform surgery removing the Uvula or the tip of the pallet. The pallet is what vibrates and makes all the noise during sleep. Some insurances will cover the cost of the surgery for moderate to severe sleep apnea, Siler said. But they usually won’t cover the surgery for mild sleep apnea, when the surgery would be most beneficial, he said.

Oral appliances hook on to the upper and lower jaw pulling the lower jaw forward. “Since the tongue is hooked into the lower jaw, it pulls the tongue forward and opens up the airway behind the tongue,” Siler said. “This works best for moderate sleep apnea.”

Siler said it’s important to consult a dentist who is certified in sleep medicine to prescribe the appliance.

“There’s an appliance selling on the Internet for $60 that’s a waste of money,” he said.

Some insurance companies cover the appliances— which can cost up to $1,000—and some do not.

Medicare will not pay for it unless everything else has failed, Siler said.

Siler said people have probably always suffered from sleep apnea, however since the advent of Oximetry, doctors are more aware of the condition. Also, the rate of obesity has increased the incidence of the condition.

Some 50 percent of the adult male population snores and about six percent of them have sleep apnea, Siler said. About 25 percent of the female population snores, he said. More men suffer from sleep apnea because they tend to gain wait from the waist up, whereas women gain from the waist down.

About 10 percent of people suffer from Restless Leg Syndrome (RLS) about three times a week. A motor disorder originating in the brain, RLS is an uncomfortable feeling in the legs characterized by an urge to move the legs while at rest. It can happen at different times of the day but is most common in the evening. The disorder can also result in periodic limb movements during sleep, causing awakenings from sleep.

Medications can be used to treat the metabolism of Dopamine in the brain, which is thought to cause the disorder.

Parasomnias are day time behaviors that happen when a person is sleeping, more commonly referred to as sleep walking. These disorders often occur in childhood and go away in adulthood, Siler said.

Alcohol can increase the risk of parasomnias. Alcohol acts as a sedative, but then as the body metabolizes the alcohol, the person tends to be awakened.

Sleep studies are usually covered by insurance, Siler said, although the studies are not the sole purpose of the sleep lab at St. Joseph. “We don’t just do sleep studies,” he said. “It’s all part of a sleep evaluation.”

The only sleep lab in St. Charles County accredited by the American Academy of Sleep Medicine, the Center for Sleep Disorders at St. Joseph evaluates the whole patient. A complete sleep history is done on each patient, wherein sleep problems are outlined and treatments are discussed. “This is a process rather than just a diagnostic test,” Siler said. “There are over 200 sleep disorders in the International Classification of Sleep Disorders. We look at and interpret each study.”

Siler is a diplomat of the American Board of Sleep Medicine and a fellow of the American Academy of Sleep Medicine. All SSM Centers for Sleep disorder locations are overseen by board-certified sleep physicians and follow the American Academy of Sleep Medicine’s standards for scoring and performing studies. The SSM Center for Sleep Disorders specializes in sleep-related breathing disorders such as sleep apnea. The center also provides the necessary expertise and specialized equipment to evaluate and care for patients with more rare or complex neurological sleep disorders like narcolepsy, abnormal motor behaviors during sleep, nocturnal seizures and Restless Leg Syndrome. For more information about the Center for Sleep Disorders at SSM St. Joseph Health Center, call 1-866-SSM-DOCS (1-866-776-3627).

Narcolepsy is a fairly uncommon sleep disorder, with only about one in 2,000 people suffering from the condition, Siler said. The disorder usually begins in the teenage years and results in cataplexy or weakness of the anti-gravity muscles in the body. The most common symptom is a weakness in the jaw or the knees that occurs with emotion.

Laughing often precipitates the cataplexy.

Sufferers are often paralyzed when they are waking up or going to sleep. “It’s related to muscle paralysis during sleep which is normal, but there is crossover between REM sleep and wakefulness,” Siler said.

Naps can help the condition as can medications such as Gamma-Hydroxy Buterate, or the date rape drug, he said.

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CHARITY SPOTLIGHT

CONNECTIONS

[STORY] Amy Armour [PHOTO] Michael Schlueter

The group that empowers determined individuals with a life plan and resources to achieve economic selfreliance has come up with yet another way to assist their clientele in finding a job—train them.

After over a decade of operation, founders of Connections to Success, Brad and Kathy Lambert now employ 15 staff members, organize over 600 volunteers and help over 1,500 clients from their offices in St. Peters. The organization's family of programs include Dress for Success Midwest, Professional Development, Pathways to Success, Wheels for Success and Faith and Family Connections.

At Connections to Success, preparing participants to enter the workforce is one of their main goals. “Most of our participants have never had the resources they needed to complete their education, develop job

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skills or attend training programs,” Brad Lambert said.

“Our participants want to work. They are committed to changing their lives and becoming self-sufficient. In many cases they don't know how or where to begin.

We take them step-by-step through the process of change.”

The idea came to the Lambert's as they attempted to built more relationships with the employers to whom they were referring clients. Brad said they were hearing more and more that clients were not job ready when they entered the workforce.

So the Lambert's tried to figure out how they could help their clients in that regard. What resulted was a cooking school of sorts at the old McKinley School Mall. Though talks continue on how and when to start the project, Brad said the idea is already blossoming into other high growth industries such as auto mechanics and technology.

“It's part of a bigger idea or strategy to try to provide our participants with job skills,” he said. “We want to give our participants the hard skills along with the soft skills that we provide to make them work ready. We want to make the individual productive on day one.”

The McKinley School seemed the best place to start.

The building has a full kitchen and dining area from which Connections to Success workers and volunteers could ready individuals for the food service industry, Brad said. Participants would learn basic cooking skills, waiting tables and serving. “We're putting together a base curriculum to prepare them for entry level jobs.”

Connections to Success gets its clients from word of mouth, referrals from other agencies, Missouri State Probation and Parole office, and the Community Council of St. Charles County. “There is a lot of collaboration among agencies in St. Charles County,” Brad said.

Of course the Lambert's have bigger dreams. “The big picture is that I would love to have a training academy providing a number of opportunities in different areas for skill development and career choice.”.

FA S H I O N W E E K S P O N S O R

Neutrogena Neutrogena Corporation, headquartered in Los Angeles, California, began its success story when, in 1930, founder Emanuel Stolaroff, started a small specialty cosmetic company called Natone. In the early years, Natone was a supplier to beauty salons usually associated with the glamour of the film industry. By the 1940's, Natone began manufacturing and distributing cosmetics for the retail market.

In 1954 on a business trip to Europe, Stolaroff heard of an unusual soap developed by Dr. Edmond Fromont, a Belgian cosmetic chemist. Fromont's patented formula produced a mild, clear soap that rinsed quickly and easily from the skin, leaving essentially no soap residue. Eleven minutes after washing with this unique soap, the skin was able to return to its normal pH - just one minute more than if it had been washed with only plain water!

Stolaroff believed there was a market for such a high quality soap and arranged to import and distribute the Neutrogena brand product in the United States. Setting the course for future growth, he emphasized the transparency of the soap to clearly communicate its difference. In addition, he targeted sales to new distribution channelsdepartment stores and better drug stores.

By 1962, Neutrogena soap was so synonymous with the company image that the company was officially changed to Neutrogena Corporation. Lloyd Cotsen, an

Integral member of the Neutrogena family, became president of the company in 1967 and made another key decision that would profoundly influence the future of the company-to promote the benefits of Neutrogena soap to the medical profession. The strong relationship between Neutrogena Corporation and dermatologists gave the company an exceptional competitive advantage.

As Neutrogena gained a unique acceptance by the medical profession, a new emphasis was directed toward marketing and research efforts to create a line of safe, mild, premium quality skincare products. In 1973, the company went public and by 1980, Neutrogena entered the haircare market.

Today, Neutrogena Corporation manufactures and markets a line of premium priced skin and hair care products which are distributed in more than 70 countries.

The respect and credibility earned by Neutrogena Corporation led to its acquisition by Johnson & Johnson in 1994. As a member of Johnson & Johnson companies, Neutrogena has the opportunity to preserve the "Neutrogenic way" while at the same time drawing on the breadth of Johnson & Johnson resources.

Now, more than ever, today's consumers equate health with beauty. Neutrogena stands naturally poised for tremendous future growth and an ever increasing number of satisfied customers.

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FRESH JEANS [STORY] Natalie Woods

Let’s start off the New Year with something that is near and dear to my heart and something that I think leaves a lot of women puzzled and confused... JEANS!! I know, I know… you’re all thinking, “jean shopping is worse than bathing suit shopping,” but it doesn’t have to be that horrific. We all have a love/hate relationship with our denim, but I’m hoping to turn that into all LOVE, because the right pair of jeans can make you look longer, leaner and sexier.

There are a couple things that you need to be prepared for to start off on the right foot and then everything should go more smoothly from there.

1. You have to try them on and be prepared to try on approximately 5-10 pair. Don’t go into a store with only 10 minutes and expect to work miracles. There is no way around trying them on the first go round – but once you find a [ 28 ] S T R E E T S C A P E by night

brand/style you love you may be able to skip this next time.

2. Be prepared to maybe spend $150 – in denim you really do get what you pay for and in a lot of instances the more expensive jeans have a much better fit. Also, if you wear them as much as I do, the cost per wear is tiny.

3. Find a smaller store with a good selection and knowledgeable salespeople. Having someone helping you who knows their brands and how they fit will make a world of difference and help narrow down your initial choices So now that we have the shopping ground rules out of the way, let’s move on to what you want to look for in a jean. (And these rules apply to all ages/sizes/shapes.)

Rule #1 I would scream this from the rooftops if I could: All pants (jeans

included) should hit you below your belly button. Meaning the top of the waistband should stop below your belly button. How much below your belly button will vary for everyone but if you have any pants that are above your navel you are doing your backside a disservice and making it look much larger than it is. Seriously, you should burn any pants that fit the above description. Also FYI – the fashion term for this distance/length is rise.

So where should your rise be? This is a much harder question to answer because it will depend on a lot of factors. A mid-rise jean should work for a majority of people. A few basic guidelines you should follow are • If you have a long torso and/or shorter legs, stick to a mid rise. This slightly shortens your torso and elongates legs.

• If you have long legs and/or a shorter torso you can go with a lower

rise. This will help you lengthen your torso so you don’t look like you’re all chest and hiney.

• And finally, if you are worried about your tummy DO NOT pick a rise that covers it completely. Denim is a heavy fabric and it only adds bulk to an area where you don’t want any more bulk. Pick a rise that cuts right across the middle of your mid section, which will help hold it in without adding bulk.

Rule #2 Never, ever, ever wear a tapered leg pant. This means that the leg opening narrows to your ankle so that the bottom of the pant is the skinniest part. I know some of you are thinking, “But that is really in right now”.

A tapered pant makes anyone but a 7 ft. tall model look like an ice cream cone and even if you don’t have hips a tapered pant will make you look like you have hips. And if you have hips – oh goodness – it’s not a good look.

Later in this article I will explain a way that you can get the “hot, modern” look of a slimmer jean without looking like an ice cream cone.

way down. A traditional boot cut will come in at the knee and this is OK as long as the difference between the width at the knee and the width at the bottom is not huge. You don’t want to do a flare because the knee is going to be super skinny compared to the bottom and it will just draw attention to your knees, make you look knockkneed, and break up the leg line.

Finally, I’ve been alluding to the skinny leg jeans that are really “in” now and here is the deal. Don’t be afraid -- we can all wear them with a slight modification. A straight leg jean looks good on all sizes and shapes because it does such a good job lengthening

the leg. So to get the hot modern skinny jean look – get a skinny straight leg and not tapered. This means that even though the leg opening is not as wide it is the same width from the top to the bottom. A couple of great options to try are the Citizens of Humanity Ava and the Paige Premium Denim Melrose.

I hope this has helped to de-mystify denim and I hope you all go out and find a pair of jeans that makes you look and feel FABULOUS. Natalie Woods is the owner of Daisy-Clover Boutique in Webster Groves, MO.

So now you’ve picked a rise and tossed all the tapered legs – what leg style do you want? There are a million options but I’m going to talk about the most popular right now – boot cut, flare, and straight leg (wide and skinny).

If you’re tall– wear whatever you want – they will all look fabulous on you. You’ll just want to pick the style that fits your legs best.

If you are vertically challenged like me, stick to a straight leg or mild boot cut. The main goal for someone not blessed with height is to look taller and a straight leg is the best option. Either a wide straight leg or a skinny straight leg will make you look your tallest because there’s no break in the line of the leg; the leg of the jean is the same all the

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ESTHER NASH [STORY] Robin Seaton Jefferson

Her motto is “Be seen and be remembered. Sparkle and shine like the superstar that you are.” Esther Nash says first impressions are everything. “It’s pretty much making an impression for a lifetime the first time, because you only have that one time to make a good impression. You have only that one chance, and if you blow it, that’s pretty much how they will remember you,” she said.

So, accessorize well, incorporate vintage--high and low end--and work within your budget.

Nash will be joining fashionistas across the greater St. Charles area during Fashion Week in September with her one-of-akind atelier style of clothing and bulky jewelry made of Finnish glass, Austrian crystals, precious stones, sterling silver and stainless steel.

Featured in “Teen People,” “New York,” “Cosmo Girl,” “Teen Style Monthly” and “Gotham”, just to name a few, Nash encourages girls to stay chaste the way she did for so long and not to be afraid to reach for their dreams.

She calls herself a “chick on a quest” and with good reason.

Born in Manhattan and raised in a single-parent home, this third generation New Yorker gives a lot of credit to her mother. She said she learned a lot from her mother and the stories and images of her immigrant grandparents who struggled in a new country. Her mother—a retired NYC Public High School art teacher with a master’s degree in art—took her to the Metropolitan Museum of Art almost daily and encouraged her to draw and create. She introduced her to the theatre and expanded her knowledge of the arts.

“Mom is a great support. She is very proud of me and encourages me to follow my dreams wherever they lead. My mother is extremely talented and brilliant.

She enrolled me in art classes since age five,” Nash said. “I would say my mother and sister are my heroes.

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everyone that they can, and they helped my career to take flight.”

A graduate of the Fashion Institute of Technology (FIT), Nash studied tailoring and sportswear and was given scholarships for Art and Design High School on New York’s east side. She took 10 years of art classes on scholarships at the Metropolitan Museum of Art, including two-year scholarships for the Arts Students League, the National Academy of Design and Cooper Union. She also studied painting, illustration, sculpting and photography. She figureskated for seven years, ballet danced for five years at the Joffrey Ballet and took gymnastics for 10 years at the Nova Gymnastic School.

She said it was her background at FIT that prepared her for the full professional life she leads today.

“At FIT, in order to graduate, they actually require completion of a time management course,” she said.

“It is a huge help to structuring a business and a life. I also have an incredible amount of energy and do not need more than five hours of sleep a night.”

Her clothing designs have made it to the “Sex and the City” TV series and are being shown at Patricia Fields in Soho. Her “Baby Doll” line is selling in a boutique called Booty in Japan.

Nash recently signed with Ikon Models in their celebrity division and she is being featured on “Style Warriors” on VH1, a show hosted by Kelis about five designers that are competing to be named best designer.

Nash said she designs for all ages and tries to remember that “everyone’s not perfect looking, a stick figure. A lot of designers forget that real people gain and lose weight. It’s upsetting because people think that you stay forever 21, and it’s not true. You have to move with the times. Otherwise you’ll be left behind if you don’t know how to change. I design for my mother. I make jewelry for her. When you’re designing for different ages, you have long skirts, short skirts, etc. You have to ask what people feel

comfortable wearing. Otherwise they won’t be a good advertisement for you.”

She said her highest high as a designer was when Anna Wintour, editor in chief of “American Vogue” attended one of her shows. She was later approached by a film maker that produced a documentary about the show called “Runway Job.” Not bad for an old-fashioned girl who did things the hard way. With no connections, a history of scholarships and an admirable work ethic, Nash had no backers, investors or family members to rely on. What she does have is talent.

A self-proclaimed designer, actress, columnist, model, emerging superstar and New York Socialite, Nash opened her first boutique at the tender age of 18. By the age of 20, she had opened three. Creating designs for herself since she was child, Nash said fashion design was her way of “expressing myself in the arts. Painting and sculptures was not enough. I wanted to share my design talent with others on a daily basis.”

Nash has had bit acting parts on “C.S.I.”, “Law & Order Original”, “Law & Order Criminal Intent”, “Law & Order S.V.U.”, “Life on Mars”, “Kings”, “Fringe”, “Gossip Girl”, “Damages”, “Rescue Me” and “Royal Pains”. She has been interviewed on “Guide to Golden Globes”, “Inside Edition”, “All Access”, “Street Smarts” and “Cinema Therapy”.

Nash is currently a celebrity fashion contributor with “Ocean Style Magazine,” a celebrity fashion gossip advisor with “Strange Dave” radio show; and owner and designer of Baby Doll and Sugar Daddy clothing lines and boutiques.

Nash’s fashions can be found at www.esthernash.com, Allan and Suzi in New York City, Booty in Tokyo, Japan and D Frank in Scottsdale, Arizona.

Esther Nash Q & A’S • How do you manage to do everything you do?

At FIT, in order to graduate, they actually require completion of a time management course. It is a huge help to structuring a business and a life. I also have an incredible amount of energy and do not need more than five hours of sleep a night. Lastly, I am lucky to have a publicist, and an attorney.

• How does your mother feel about your successes?

Mom is a great support. She is very proud of me and encourages to me follow my dreams wherever they lead. My mother is extremely talented and brilliant. She enrolled me in art classes since age 5. Yes, I am one of those “child prodigy” types.

• What did your mother do for a living? Was she an artist as well?

My mother, a second generation New Yorker, is a retired NYC Public High School Art teacher. She has a Masters degree in fine art.

• What is it like to try to make it in the biggest city on Earth without any help?

It’s a daily challenge of all my resources but it has made me so much stronger and wiser.

• Who is your hero and why?

I would say my mother and sister Shelly Nash are my heroes. They have an incredible work ethic. They help everyone that they can and they helped my career to take flight.

S T R E E T S C A P E by night [ 31 ]

EN GARDE! [STORY] Robin Seaton Jefferson

“Profoundly positive…effortlessly charming…” That’s how Anthony DiLauro, executive director of Boys Town New York describes Tim Morehouse—Olympic Silver Medalist fencer, motivational speaker and inspirational teacher.

Through hard work, focus and talent, Morehouse has realized his dream. Fighting his way past many obstacles on his road to Olympic glory, he has tried to give back to the sport he loves and to share his message of teamwork, positivism, goal setting and unique strengths.

His story is one of defying all odds. Nearly kicked off of the fencing team in the seventh grade because of his wild and erratic behavior at practice, he was not the best fencer on his high school team, nor was he recruited by any of the major Division I fencing colleges. He did not make a national competition quarterfinal until after his graduation from Brandeis University.

A New York native, Morehouse broke through the fencing circle in his late twenties, improving his national ranking each year since 2000. In January 2008, Morehouse reached a career high ranking of number one in the United States and number 11 in the world. He is a fivetime member of the United States Senior National Team and won a silver medal as a member of the 2008 Beijing Olympic team. He has now set his sights on an individual medal at the 2012 games in London.

In the meantime, he’s spreading the word about the sport of fencing and what it takes to be a champion. He is also the national spokesperson for Kid Fitness, encouraging young people across America to stay healthy.

Morehouse said his message is easily accepted by children and adults alike. “It’s one of the best sports that you can do,” he said. “Everyone has had the experience of playing as fencers when they were young. It’s that kind of fun but it’s a sport. It’s a mixture of boxing, dance and problem solving.”

Morehouse will soon be coming out with his first eBook, “Breakthrough Fencing”. He said the book will show readers how to master the intricate training processes, mental equilibrium and technical shrewdness demanded by the ancient sport of fencing. A definitive guide to the sport of fencing for beginners and experts alike, the book will tell Morehouse’s life story and how he went from being virtually kicked out of his first fencing class to garnering a place on the U.S. Olympic Team.

Morehouse captured the Bronze medal at the Dallas [ 32 ] S T R E E T S C A P E by night

World Cup in June. The win secured his world ranking of number 11 and his number one rating in the U.S. “To be 30 years old and still improving is very exciting,” he said. “Hopefully I can keep it going on the journey to qualify and go for the gold at the 2012 London Olympics.”

Morehouse has been featured in the Boston Globe, The New York Times, The Philadelphia Enquirer and Sports Illustrated and on MSNBC and NBCOlympics.com among many others.

In excellent physical condition, Morehouse said most people don’t realize “the intensity involved in training for fencing. We run, do plyometrics, core work and other moves that’ll help our endurance, explosiveness and speed. It totals up to six hours a day, including 90 minutes of cross-training four times a week. All of this has me burning up tons of calories, but I still watch what I eat and generally try to make smart nutritional choices.”

Morehouse said his goal is to win the Gold Medal for the U.S. Olympic Team in 2012. “No American male has ever won the gold for the U.S. in fencing,” he said.

Historically, the sport has enjoyed immense popularity in Europe, and top fencers usually come from France, Italy, Hungary, Russia and even China, he said.

Surprisingly, even the sport of fencing has changed with the times. “Everything is electronic now,” Morehouse said. “It’s more like Star Wars.” Fencers of today wear metallic jackets and masks like modern day knights. “When the saber hits the metal, a light goes on. It’s the only sport that is actually wired up,” he said.

Morehouse encourages would-be fencers to search the Internet, as there are fencing clubs in every state.

He said the mental facet of the sport is just as important as the physical, if not more. “Surround yourself with encouraging, talented people. Focus on what you can control,” he said.

For more information on fencing, Morehouse or his new eBook, visit www.timmorehouse.com.

S T R E E T S C A P E by night [ 33 ]

SMILE [STORY] Robin Seaton Jefferson [PHOTOS] Nichole Olea - Solea Photography

Nichole Olea wants her photography to generate feeling, not only in her audience but also in those being photographed. With over a decade of photography experience, Olea aims to make every photo session into a work of art. “When looking at your photography, you should feel like it has a soul,” she said. “I would like for my work to get a reaction out of you. I want it to convey an emotion.”

Her company—Solea Photography—was born from that notion. “Whether it is a senior portrait or a portrait of a newborn, I am capturing a moment in your life that can never be recreated,” Olea said. “This is who they were. This is what their life was at that time.

There’s a value to that. It’s not just a snapshot.”

Olea started experimenting in photography in middle school. “I was in a performing arts school in a mass media class and I knew that’s what I wanted to do,” she said. From there, Olea would go on to obtain her fine arts degree and begin work in her first studio in Solea Photography

1998.

Olea said her work is more than just getting the perfect shot. “I just loved to be involved in the process from way back when it was still film. From constructing the photograph to changing the visual effect with the camera, from the darkroom to now in the digital darkroom with the computer, I just loved the whole process.”

Solea Photography is a unique studio that Olea said tries to “capture the spirit in all of us.” Blessed with four children of her own, she is dedicated to passing down the special gift of a family heirloom through her work.

“Being part of such a big family, you learn quickly to just be yourself and enjoy life as it is handed to you,” she said.

Olea specializes in “environment portraiture” which allows her clients to pick the environment that best suits them. “Whether it’s a park or your home, I try to pick a location that’s comfortable for you.”

Photographing her clients in their personal spaces teaches Olea more about them as individuals. “I enjoy getting to know them as I’m photographing them and getting their personalities to shine through.”

Olea said she enjoys photographing high school seniors the most. “They’re so fun and youthful,” she said. “They’re just up for anything really.”

But no matter what the subject, Olea said there is never a dull moment in her profession. Like the time she was photographing a wedding party and all of the groomsmen simultaneously dropped their pants. Or even the time she was photographing New York Yankee player Ian Kennedy’s wedding while he worried that the playoffs might put the wedding on hold.

For more information on Solea Photography, call 636-751-1135 or visit www.soleaphoto.com.

[ 34 ] S T R E E T S C A P E by night

Solea Photography

OUR LADY’S INN MAKEOVER FOR A CAUSE CHARITY SPOTLIGHT

Makeover for a Cause teamed up with Our Lady's Inn to provide a wedding for Dusty King.

Makeover for a Cause (founder Ola Hawatmeh) was formed to help people in difficult circumstances achieve a total life improvement solution by helping them connect with their inner beauty and confidence. We work in conjunction with a variety of partner charitable organizations, providing health and beauty services to clients with such diverse needs as out of work women, children with cancer, and homeless individuals. In every case we seek to enhance the services of our partner organizations by providing services that compliment those of our partners and help the client achieve his or her goals.

Tina Strack Makeover for a Cause stylist provided hair and make up for the wedding

Our Lady's Inn provides pregnant women and their children shelter and hope for a new life through humble acts of love. Since opening in 1982, Our Lady's Inn has provided shelter and care to more than 4,500 pregnant moms and their precious babies and children. www.ourladysinn.org

Our Lady's Inn has two locations in Missouri—one in St. Louis and one in St. Charles.

S T R E E T S C A P E by night [ 35 ]

RAMONA HOEY [STORY] Robin Seaton Jefferson

Ramona Hoey knows needles, and hooks, and buttons, and sequins. In fact, there is very little this selftaught seamstress and designer can’t pattern, make or create.

“In 1978, my great grand mother, Ms. Jeanetta Manns, taught me how to sew and do needlepoint,” Hoey said. “I’ve been sewing since I was 12 years old. She brought in some material one day and said, ‘I want you to sew this material to this rocking chair without cutting it’. I was playing. I didn’t want to sew. It took me a week, but I did it. Then she started teaching me needlepoint, crocheting, rhinestoning and everything else.”

Hoey learned early on to respect the old woman who would unwittingly shape her future. “My great grandmother was a share cropper and her grandmother was Calamity Jane.

My fifth great grandfather was William Bill Cody Laws or Buffalo Bill.

My great grandmother said that every woman should know how to make clothing out of anything.”

Good thing too. Hoey went on to have five daughters of her own.

In high school, Hoey took basic and intermediate sewing and two semesters of tailoring from “Mrs. Williams, my seamstress teacher at Sumner High School.”

After graduation, Hoey’s imagination took over where her knowledge and equipment left off.

“I began to draw shapes and clothing on my own and began stitching by hand because I did not have a sewing machine.”

Through the latter 1980’s, Hoey concentrated on providing the necessities for her five children. In [ 36 ] S T R E E T S C A P E by night

the beginning, Hoey said she took her inspiration from President George Washington—or rather his suit. “I just loved the vest. I loved the knickers. I loved the bangled bow.

I thought, ‘How can I recreate that and make it mine’. I loved the way his clothes girded his body. They all fit close, with nothing hanging off of his body.”

Then in 1992, Hoey held her first fashion show at 4900 Washington Ave. in St. Louis. And Quazelle Fashion & Design Unlimited was born.

“My clothes are called Vintage Couture. I take everything from the old days and make it couture or new to this age.”

Hoey makes her own “minted” hats with her own molds. She designs and hand makes clothing for men, women and children, including negligees, suits, ties and hats. She contracts with Ebony Fashions in Chicago and does private alterations.

An ordained minister, Hoey also operates “For God’s Glory Ministry” (FGGM). No small undertaking for all she has in mind. She said it’s “a non profit organization with a ministry that will begin in the bosom of every individual person.” She said her goal is to “provide the poor with riches, the unbeliever with the truth...to heal the nation’s heart, save the soul of the lost man and strengthen our girls into great women and our great women into loving wives and our loving wives into strong mothers and our strong mothers into commissioners for Christ.”

Through FGGM, Hoey operates outreach services, women prison outreach, addiction outreach, women transitioning services and life skills services.

She said she is currently working on a transitional house for women who are released from prison.

Hoey holds fashion shows each year to benefit FGGM. “I tell these women to never give up on their dreams, no matter how hard it becomes. Even if you never reach that star, you still shine greater than the star.”

Her husband, Brian Hoey, has been an inspiration from the start, she said. “He has supported me to move forward.” Brian designs Tshirts and logos of his own.

But Ramona Hoey said she has never forgotten the gifts given to her from an elderly lady who just wanted to make her life easier. “I think my great grandmother would cry and say, ‘I told you so’. I think grandma would say thanks for being obedient and applying yourself to your gifts,” Ramona said.

“When she gave me a needle, she gave me a tool. I always say, ‘Remember with respect where you come from, and always know through Jesus all things are possible’.”

For more information on Quazelle Fashion & Design Unlimited or Ramona Hoey go to www.quazellefashion.com or www.prisonministry.net/fggm, email ramonahoey@gmail.com or call 314-437-6561.

S T R E E T S C A P E by night [ 37 ]

Fink, i n k .

[STORY] Beverly Groneck [PHOTOS] Michael Schlueter

Interview Brad. That was my assignment.

Brad. Round-faced, warm smile, quiet kid. I remember his gentle demeanor, mature insight, innate talent and humility. Still, that was over 25 years ago when, biweekly, that friendly child participated in my middle school Art classes at the Academy of the Sacred Heart, St Charles.

Throughout the years, I’d spotted Brad’s work around town (around triceps, around ankles, around wrists!) [ 38 ] S T R E E T S C A P E by night

when occasionally an exceptionally executed and well designed tattoo caught my eye. When asked of the artist, I’d often hear “Brad Fink of Iron Age.” I never take credit for the success of a student. Yet, this type of response always fills me with a warm sense of good nurturing.

So, without any idea of what lay in store, I ventured to Iron Age Tattoo Studio in the Delmar Loop. We had arranged to meet before business hours. I knocked once. The door opened and I was greeted by a round-faced, quiet man with a warm smile and gentle demeanor – a living billboard of his love for intricate design! In no time, I knew I’d found an old friend… still

S T R E E T S C A P E by night [ 39 ]

He humbly explains that he and his business partner, Mark Andrews, labored for nine months to bring their shop to its lively state. I willingly accepted the invitation of all this eye-candy and began to realize that this day would be memorable.

Perhaps a sombrero-wearing senorita, tattooed on the forearm of his grandfather, sparked Brad’s early fascination with this art form, for at the age of 15 he received his first tattoo. His wise, loving mother approved, possibly knowing that her only son needed something of his own choosing to define him. (Brad still uninhibitedly displays his beautiful, pre-maturely bald head.) Soon after, he acquired the necessary instruments and began bringing friends home as living canvas. By the age of 17, Brad was clocking in and checking the IDs of his clients. With no intention of becoming professional, under the encouraging instruction of “Honest Mitch,” his mentor and colleague, Brad began his journey to notoriety, that of a premier tattoo artist.

photo by Beverly Groneck

full of mature insight, innate talent and humility.

Brad welcomed me into his store-front business.

Before I could blink, I was inundated with color and motion. Curved walls, recycled fixtures, thousands of design choices, vintage tattoo collectibles, scruffy taxidermy - a carnival-like menagerie of eclectic items and, hanging center-wall in the waiting area, a poster for the International Tattoo Convention, London 2009, rendered by none other than. (He was contacted.

Obviously, the organizers knew it would be no contest.)

A curiously winding hall reflected the energy of this place. At the foot of the front counter, in precision cut mosaics, lay the symbolic tattoo-of-tattoos, “Mother,” scripted atop a huge red heart. This reference to rowdy, homesick sailors invited me to follow the tiles to the piercing room, staging area and additional tattoo stations. Brad’s talent far exceeds “pin” & ink. [ 40 ] S T R E E T S C A P E by night

Brad, along with Michelle Myles, is the co-owner of two shops in NYC. “Daredevil” opened in 1997 and “Fun City” in 2004. In addition to “Iron Age,” a fourth studio, a step back in time, is in process as Fink and Andrews anticipate the opening of their second St. Louis location, a nostalgic “tattoo parlor” on Morganford near Tower Grove.

No stranger to recognition, Brad appeared in Nightline’s tattoo special.

He tattooed Biff Henderson’s portrait - live - on David Letterman. He’s been featured in local media, seen in national publications, on Fuse Network and respectfully stepping around the bronze stars of artists of other accomplishments on the sidewalks of his revered “Loop.” All these sightings are very impressive, but of little significance to those who seek Brad’s talent to transform their skin with indelible reflections; images commemorating events, persons, symbols of accomplishment, inspiration, demons they’ve conquered and those they fear. Brad nods as he acknowledges no single or no dozen reasons as to his clients’ choices of image.

Walk-ins or those with appointments can choose from a myriad of pre-drawn designs, suggest an idea or present an original sketch. Have a foggy vision? Not to worry. The 14 plus, staff and accomplished guest

“If it weren’t painful, everyone would have them,” his shoulders lifted and sank in an easy, “that’sthat” gesture as he answered the inevitable question from this pureskinned inquirer.

“A small tattoo can be finished in 20 minutes and can cost as little as $50,” he continues. My curiosity spins.

He tells me that he owns one of only 10 existing 1876 Edison pens.

First used in the etching of copper and for paper perforations, this prized precursor was the spring-

board for the modern, electric, tattoo instrument. An eclectic collector, Brad enjoys ceremonial masks and is in the process of disassembling a dozer-destined, vintage Japanese tea house. His respect for cultural art is evident in the naming of each of his multiple collections.

Brad’s clientele can’t be categorized; all ages, professions, social and economic walks.

Those under the age of 18 need parental permission. He discounts the old perception that many who choose to be tattooed are “under the influence” and affirms that if they are, they’ve come to the wrong studio. He chuckles as he relays his latest refusal - to his fiveyear-old son who requested mommy and daddy allow him a tattoo of a “trash truck.”

I was particularly impressed with a framed photo hanging in Brad’s second story, private studio - that of a man’s backside covered from neck to elbows to knees with a wide-winged dragon and a k i m o n o wrapped, whitefaced, Kabuki character.

Amazing!

Just absolutely amazing! Brad commented that a creation of such magnitude takes six months or more with once a week s i t t i n g s , explaining that the healing process for an endeavor of that size requires down time, as it’s stressful for both body and mind. photo by Beverly Groneck

artists at Iron Age, recruited from around the world for their imagination, skill and professionalism, will mold your idea into a masterpiece. Tattoo artists receive their training through apprenticeships (and brave friends), as there is no formal education for this trade. Still, state and county certifications are available and, at Iron Age, dot the walls of the artists’ stations.

procedure rooms rivals any ER room. Station items are received from the studio’s sterilization room and kept in sterile containers.

Needles are factory-sealed. Lights, trays, wires, and hands are all covered in plastic.

The stereotypical, back-alley tattoo parlor is reflected only in the vintage tattoo banners hanging in Brad’s studio.

With an artist’s eye, Brad adds his signature flair to every design. The actual process is fairly simple. After a client’s approval and the agreed positioning of the image, an outline is transferred to the skin. The client rests atop a plastic-wrapped, flagged-striped, leather reclining chair as Brad dips his electric pen into thimble-sized cups filled with rich colors chosen from the palette of ink bottles neatly shelved on the wall behind him.

The tattoo machine buzz begins. It feels like skin quickly scraping brick. The outline is completed. Then color is filled in.

Recollections of a childhood, skinned knee. Twenty minutes pass. “It’s finished!” Joy overshadows minimal pain and another “Fink original” illustrates a chapter in someone’s story. The healing process for a small tattoo is minor, use the recommended moisturizer and keep it clean. Not too complicated.

How do I know all this?

Hmmm…can I trust you not to tell my dad?

Visit this round-faced, quiet fellow with a warm smile, mature insight, innate talent, gentle demeanor and a huge dose of humility at Iron Age Studios, 6309 Delmar Blvd, St. Louis, Mo 63130. or ironagestudio.com Tell him a proud Art teacher sent you.

The cleanliness of Iron Age’s S T R E E T S C A P E by night [ 41 ]

NO H2O [STORY] Robin Seaton Jefferson

Everything But Water really is everything but water.

Inspiring the hottest trends and styles, and shopped by many of the rich and famous, including Mariah Carey as well as the wives of the Rams and Cardinal players, Everything But Water is fast becoming the most influential swimwear retailer in the U.S. St. Louis Store Manager Amy Stillman said the swimsuit mega store offers a unique shopping experience, where customers can be measured precisely to achieve the perfect fit as well as choose swim and resort wear that can support, enhance, flatten, slim or elongate just about any figure. “Everything But Water delivers a swimwear shopping experience like no other,” Stillman said. “Our associates are fit experts, trained to outfit women in wardrobes that flatter and inspire confidence. Their knowledge spans trends, silhouettes and fit.”

Client services at Everything But Water include online shopping, personalized swimwear consultations, fit parties and special orders.

Jim Lloyd, CPA Julie Pryor Caryn Lloyd Watson, CPA Sue Miller

40 Portwest Court • St. Charles, MO 63303

636.946.3411 “Work Hard — Play Hard” [ 42 ] S T R E E T S C A P E by night

“Our broad merchandise selection focuses on key fashion trends and designers, including distinguished names such as Michael Kors, Trina Turk, Betsey Johnson, Juicy Couture, Becca, Gottex and La Blanca as well as emerging new designers from all around the world,” Stillman said.

Patrons can shop by category such as “Ours Exclusively”, separates, one piece, two-piece sets, D and DD cup sizes, resort wear and cover ups and accessories. Perfect fit solutions include support bust, enhance bust, flatten tummy, slim hips and rear, elongate legs, flatter full figures, long torso and mastectomy.

Everything But Water caters to special occasions including honeymoons, anniversaries, resort vacations and spring breaks. The international store keeps clients updated on all the hottest trends through its “2009 Trends and Look Book” as well as everything available now in florals, embellished, ruffles, animal prints and shades of purple.

A fit and style guide as well as a size chart allow shoppers to pick the style and size that is unique to them.

“Our specialty is ‘mix and match’ separates with literally hundreds of choices,” Stillman said. “Clients enjoy endless possibilities as they mix silhouettes from halters to tankinis to get the perfect fit. It doesn’t stop there. Our extensive one-piece selection enables us to satisfy and flatter an array of body types.”

Everything But Water is featured each year in the coveted “Sports Illustrated Swimsuit Issue”.

But Stillman emphasized that Everything But Water caters to every woman, from those who look like they could grace the pages of Sports Illustrated to those who might just dream of those figures.

“Our goal is to provide a swimwear shopping experience that will make a woman feel more beautiful and confident, an experience that she will share with her friends and that will encourage her to stop by and shop often.”

Stillman said at Everything But Water, shoppers will find the largest selection of designer swimwear as well as resort wear collections that can outfit any woman from head to toe. “Whether she is cruising the Greek Isles or gracing a cabana on South Beach, Everything But Water has fresh alluring styles available every day, every season to make her look fabulous.”

Everything But Water is located in Westfield West County, 143 West County Center on the upper level near Nordstrom's.

The phone number is 314-909-1928. Hours are Monday through Saturday 10 a.m. to 9 p.m. and Sunday noon to 6 p.m.

For more information, visit www.everythingbutwater.com.

Fashionista Ola Hawatmeh, reigning Mrs. St. Louis, owner of M3 and founder of Makeover for a Cause.

S T R E E T S C A P E by night [ 43 ]

CHARITY SPOTLIGHT

B R I D G E WAY

Since its inception in 1978, Bridgeway Behavioral Health has evolved into a multi-service agency.

Rooted in the philosophy that to serve an individual is to serve a family, and to strengthen a family is to strengthen a community, Bridgeway has earned a reputation as a leader in its field. Its integrated approach to treating addictive disorders, sexual assault, and domestic violence, provides clients with a comprehensive recovery plan. The professionals at Bridgeway understand the challenges of those struggling with substance abuse, addiction and cooccuring mental health problems and stand ready to offer the compassion, reassurance, and proven tools that people need to successfully recover.

Bridgeway is recognized nationally and locally for its innovation and excellence, and has earned a national reputation as a leader in its field. Actively involved in creating safe and healthy communities, Bridgeway staff serve on national, state, and community boards and councils to effect changes in public policy and services.

www.bridgewaycounseling.com

The DJ Makes the Difference.

Phone 314.991.5656 Toll Free 800.369.3535 Fax 314.991.3943 stl@completemusicinc.com 11224 Olive Blvd., St. Louis, MO 63141 www.completemusicinc.com [ 44 ] S T R E E T S C A P E by night

FA S H I O N W E E K P R O G R A M

Ameristar Pool & Spa Resort 7:00 - 10:00 PM There is nothing like the Ameristar St. Charles Casino Resort Spa in all of the St. Louis area. Its 397 luxurious suites are comfortable and versatile with oversized baths, sunken living rooms and floor-to-ceiling windows overlooking the Missouri River or the city of St. Charles. Tastefully appointed and furnished, every room contains exquisite amenities and features that will exceed the expectations of the most discerning guests.

Experience the new standard in casual luxury at ARA, the spa at Ameristar Resort Casino. Its 7,000-square-foot retreat is a refreshing escape from the everyday. Featuring captivating design, innovative spa experiences, and star quality service, ARA offers a unique spa destination for hotel guests and Missouri locals.

e b m e t Se p

r

7

www.ameristar.com

HOT! HOT! HOT! - Pool side at Ameristar Casino will host a sportswear, swimwear and lingerie show.

Featuring Indashio (VH1 Glam god) and Esther Nash (Sex in the City). Featuring Steve Huntley of Huntley Jeans. - Everything But Water Swimwear.

St. Charles Fashion Week would like to thank A Touch of Class Disc Jockeys for providing music for the event.

S T R E E T S C A P E by night [ 45 ]

RIVERFRONT RADIO [STORY] Robin Seaton Jefferson [PHOTOS] Michael Schlueter

With shows like “Babes and Beer”, “The Ground and Pound” and “Hip Hop 101”, “RiverfrontRadio.com” is fast becoming the talk of St. Louis.

Dubbing themselves “A music social network with live radio”, RiverfrontRadio.com started four years ago as a strictly Internet radio site, but has grown to become one of the best web-based radio and television networks running.

Owner John Hearst said the station, based at 4651 Hampton Ave. in St. Louis, will soon have a sister studio in New York City, just 40 minutes outside of Manhattan.

The new studio will host the station’s New York shows as well as debut a new host, Publicist Valerie Greensberg.

Her show will open the station up to actors, directors, producers and writers and the interesting an intriguing tales they have to tell about the film industry.

RiverfrontRadio.com has had its claim to fame in promoting independent artists who may otherwise have had a hard time getting air play because they were not signed on with major record labels, Hearst said. The station, which just recently added web T.V., makes videos for up-and-coming bands as well as conducts on-camera interviews with bands from all over the United States.

Hearst said it will not be long before RiverfrontRadio.com is available to the driving public as well. “When technology catches up in about five years, and the point comes when you can listen to Internet in your car, you will be listening to RiverfrontRadio.com in your car,” he said.

RiverfrontRadio.com currently hosts 12 live radio shows with eight more expected by October.

The “Chaos” radio show with Meagen Mercy and Tracy Trist is just what it sounds like—chaos. Live from 5 to 8 p.m. every Sunday on RiverfrontRadio.com, Mercy and Trist play a wide variety of music, interview guests and talk a lot of sex.

Describing the show as “Howard Sternish”, Hearst aid Mercy and Trist interviewed just about all of the bands that played in St. Louis for Point Fest as well as the DJ’s for 105.7 The Point.

Host Andy Kerman talks “everything [ 46 ] S T R E E T S C A P E by night

Mixed Martial Arts Outside The Cage” on “The Ground N Pound” radio show from 9 to 11 p.m. Wednesdays.

The show is dedicated to supporting and promoting MMA in the Midwest, especially in the Missouri and Illinois markets.

Newcomers Kelley Lamm and Chrissy Sargent will host “Babes and Beer” beginning October 1 and continuing every Thursday from 7 to 9 p.m. Lamm promises “a hilarious sexy talk show exploring what women want to talk about and what men need to know.” The show will also help promote charity causes, its first being “Stand up to Cancer”.

Letting his personal love of science lead him, Hearst is debuting another uniquely RiverfrontRadio.com topic.

He’s landed an astrophysicist and perhaps the input of NASA’s Jet Propulsion Laboratory for a radio show on the universe. “I put an ad on Craigslist saying I wanted an individual who could explain the universe to the general public,” Hearst said.

The Jet Propulsion Laboratory is the lead U.S. center for robotic exploration of the solar system, and conducts major programs in space-based Earth sciences and astronomy. It is also responsible for operating NASA's Deep Space Network. Hearst is hoping the lab will be a data contributor on his new show.

Hearst said he thought his listening audience might find interest in the little things about our world—like the fact that the next closest star to the Earth would take a person going 26,000 miles per hour 100,000 years to reach.

Still, the music end of RiverfrontRadio.com is its foundation. “Music is still interlaced with everything.

It’s still the foundation,” Hearst said. “We’ve created a platform for people with a great passion and drive to be on the radio and share that passion.”

Hearst said RiverfrontRadio.com’s demographic is 16 to 44 years. And alternative music is big among them.

“Genres are always born out of nebulas of other genres like the Seattle thing in 1990s,” he said.

Hearst started RiverfrontRadio.com after a short stint in the promotion business. After selling his interest in a furniture store, he said he “found out how hard it was to get artists on the regular radio” without any major recording label behind them.

“The days are over when one band can become the Rolling Stones,” Hearst said. “By the same token, you don’t necessarily need a major record label model to make it to a decent level.”

So Hearst continues his pursuit of creating partnerships and alliances with artists and small independent labels all over the country to build the solid reputation of RiverfrontRadio.com.

They’ve done live interviews with “Breaking Benjamin”, “Three Days Grace”, “Ludacris” and RUN DMC. They’ve hung out with “Hef” at the Playboy Mansion and Nelly in his hometown of St. Louis.

They’re also promoting some of the frontrunners to be.

Bands like “Lojic”, produced by Steve Ewing of “The Urge”, or the St. Louis band “The Upright Animals” are on RiverfrontRadio.com’s playlist.

RiverfrontRadio.com gets anywhere from 60,000 to 80,000 hits per day, one-third of them from the St. Louis area. They are seen in some 30 countries and host three Latino radio shows in South America, Mexico and Puerto Rico.

For more information on RiverfrontRadio.com visit them on the web.

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FA S H I O N W E E K P R O G R A M

The Columns Banquet Center 7:00 - 11:00 PM The Columns Banquet Center is family-owned and operated and has been in St. Charles since 1987 at 711 Veterans Memorial Parkway.

Hosting school banquets, weddings, award banquets and top tier charity events, The Columns has long distinguished itself as the destination of "The Event". Professional staff, excellent culinary delights and a beautifully decorated environment continue the tradition Tom & Ernie Dempsey envisioned when they and the partnership conceived The Columns.

From Chef John Shanahan, and his experienced staff comes a wide variety of cuisine, tempting and delighting for over 12 years.

The Columns has elegantly served over 3 Million since 1987. Through the years, The Columns Banquet Center has received multiple "Best Banquet Center" Awards.

http://columnsweb.com

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Esther Nash

US Olympic Medalist, Tim Morehouse

"FLASH!" - celebrity fashion show. "Hair and Flair" Challenges. The Best of Flair Bartending, The Best in Salons. See a celebrity fashion show of Indashio (VH1's Glam God) and Esther Nash (One of the Designers for the hit HBO Series Sex & The City) Special apperance

by US Olympic Medalist in Fencing, Tim Morehouse.

St. Charles Fashion Week would like to thank A Touch of Class Disc Jockeys for providing music for the event.

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NEW TOWN FOOD [STORY] Robin Seaton Jefferson

For the finest food and beverage in the St. Louis area and possibly the state, patrons need not look farther than New Town St. Charles, where fresh produce abounds and fine dining has arrived.

Padavans NY, slated to open in late September, is the brain child of Greg and Marcus Padavan, the former a twenty-year resident and businessman of St. Charles and the latter a seasoned chef who has traveled the world creating a menu that is sure to please just about every pallet who visits the restaurant.

Marcus Padavans spent his early adult life studying the culinary arts in Paris and then traveled throughout Europe learning his trade from some of the best chefs in the world, including Lorenzo Delmichi of Tuscany. “I then helped run two restaurants and a night club in New York,” Marcus said. The brothers will soon be opening Padavans Shack in Kona, Hawaii as well.

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Greg Padavans moved to New Town three years ago, and upon his brother’s visit, the two decided it was just the place to open their first joint venture. “New Town reminds me of The Hamptons in Long Island in the nineties,” Marcus said. “It is definitely the up and coming thing. I think it’s going to be the future of St. Charles.”

Marcus said he has cooked in Greece, Italy and France. He has worked as a private chef for the “rich and famous” including Johnny Carson, Cheech Marin, Robert Urich, the rock group Poison and the Revlon and Coca Cola families.

Marcus developed the menu for Padavans NY, which will include $15 to $25 entrees of French and Italian cuisine, as well as lobster bakes, sushi nights and midnight buffets.

“We are going to bring you food and taste that will overwhelm you. My presentation will be all edible

flowers and herbs. Everything will be made from scratch,” Marcus said. “That’s how passionate I am about my food, and people who come to taste my food will know how passionate I am. I am going for being one of the top five restaurants in St. Louis.”

also hosts more than 140 raised planting beds, including community gardens that grow cucumbers, tomatoes, green peppers, onions, potatoes and many other vegetables. Field crops of watermelon and pumpkins are currently in production as well.

The Brickhouse Bistro offers a casual dining atmosphere with contemporary American food, including steamed mussel with white wine and garlic and tomatoes, as well as Pasta Cheese Mezzaluna with half-moon shaped ravioli stuffed with ricotta and mozzarella cheeses served in house-made tomato sauce.

Everything grown on the farm is done so organically, Angie Tilford said. “We use no chemical sprays and everything is grown from seeds.” Angie said her husband Nate knows his business. He was born and raised on a 900-acre farm.

Owner Michael Fortner said Brickhouse “changes up its menu every 12 weeks almost in its entirety” to offer patrons refreshing and unique tastes they may not find elsewhere.

Brickhouse also hosts outdoor volleyball as well as up and coming and struggling music artists Wednesday through Saturday.

Located at 3245 Rue Royale St. in New Town, Brickhouse Bistro is open Monday through Saturday from 11 a.m. to 1 a.m. and Sunday from 11 a.m. to midnight.

For more information, visit www.brickhousebistro.com.

Brickhouse Bistro, like most New Town restaurants, will soon be creating its many delectable dishes with homegrown produce from the New Town Organic Farm, a joint venture between Greg Whittaker and Angie and Nate Tilford.

The 12-acre farm houses some 350 animals, from goats to donkeys to cattle to pot bellied pigs to chickens. It

The Tilford’s have also begun a horticultural side to the farm, where perennials, hanging baskets and poinsettias will be grown. The green houses contained therein will be used to start the many seedlings that will then be moved to the raised beds. Gardening classes for all ages are also offered on the farm.

The Tilford’s also operate Sugar Grove Market from 2 to 6 p.m. Wednesday through Friday. The open air market offers, among other things, all natural cleaning products and specialty items.

For more information on the farm, visit www.newtownorganicfarm.com or call 636-724-1315, Hey Kats and Kittens, Beatnicks, at 3331 Rue Royale, is open from 11 a.m. to 1:30 a.m. Monday through Saturday and Sunday from 11 a.m. to midnight. The “Groovy Delicious” menu includes chicken fajita nachos, American cuisine, sandwiches, seafood, soups, salads and lots more.

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possessions,” said Randy Williams, owner. “All of our culinary creations are delivered to you artistically and fresh from our kitchen to your table.”

Artwork is displayed throughout Beatnicks not only for the atmosphere it creates but as a supportive measure for struggling artists. Most of it is for sale.

Beatnicks also attempts to promote individual talent through music. “We encourage you to grab the microphone, play the instruments, sing a song or poem and enjoy the talents and individuality around you,” Williams said. “We fully support and encourage all forms of art and self expression.”

Domain Street Wine Bar has quickly become known as one of the premier wine and coffee bars in metro St. Louis, offering good wine, good food and good friends. The intimate space radiates warmth and relaxation in a smoke-free environment.

Located at 3301 Domain Street in New Town, the wine bar offers a relaxing atmosphere that feels like home—a third place of sorts where one can duck into, relax and enjoy a good glass of wine or a cappuccino

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with friends.

Domain Street Wine Bar also offers pizza, beer tasting and karaoke, as well as over 100 varieties of wine from around the world by the bottle, and a selection of wines by the glass, with prices starting at $4. Specialty coffee drinks, retail wines and gift certificates are also available.

Happy Hour at Domain Street Wine Bar is held from 4 to 6 p.m. Monday through Friday, offering $1 off all wines by the glass, and beer.

Domain Street offers light food fare, including rustic French baguettes and olive oil, two and three cheese plates and warmed Danish brie and basil pesto topped with roasted red tomatoes. Desserts include Chocolate Lava Divine and Mochi Ice Cream.

Domain Street Wine Bar is open from 4 to 11 p.m.

Monday through Thursday, from 4 p.m. to midnight Friday and from 3 p.m. to midnight Saturday.

For more information call 636-916-2092, or visit www.domainstreewinebar.com.

FA S H I O N W E E K P R O G R A M

St. Charles Family Arena Saturday & Sunday, Sept. 19 & 20

www.familyarena.com

With 17,900 square feet of exhibit space on the arena floor and 22,000 square feet on the upper concourse, The Family Arena is the perfect venue for concerts, family shows, sporting events, tradeshows, conventions, or corporate events. The Arena seats up to 11, 522 people. It features the Locker Room Bar & Grill, a stylish 2,500-square-foot restaurant and meeting facility with occupancy for 200. Full service catering is available with a catering kitchen on-site, including an executive chef, professional staff and extensive menu offerings for any occasion. The Arena also features dressing and locker rooms containing showers, restrooms, lockers, mirrors and carpeted areas. Two Star dressing rooms contain private showers, restrooms, mirrored vanities and lockers, two analog and two digital phone lines and carpeted areas. A green room may be used for media, production or office space.

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"Fashion Expo" The Greater St. Charles Fashion Week will culminate with a two-day fashion extravaganza featuring exhibitors, product demonstrations, entertainment, fashion shows, contests and giveaways. The Fashion Expo will be held Saturday and Sunday, September 19 and 20 at the St. Charles Family Arena. A $5 entry goes towards charity.

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Dr. Christian Prada

OLA & TOM’S

Nicole Genovese

BEST DRESSED

[STORY] Robin Seaton Jefferson [PHOTOS] Michael Schlueter

Prada has learned the delicate art of micro fat injection to the face and body.

Dr. Christian Prada Dr. Christian Prada earned his undergraduate degree from Cornell University and his medical degree from the State University of New York Health Sciences Center.

After completing a residency in General Surgery at Loma Linda University Medical Center, CA, he then completed a two-year fellowship in Plastic and Reconstructive surgery at Saint Louis University Health Sciences Center Division of Plastic Surgery.

Dr. Prada then received additional training by completing a 1 year breast and cosmetic fellowship under the direction of two famous plastic surgeons, Scott Spear, M.D. and J. William Little, M.D. at Georgetown University Hospital, in Washington, D.C. As well as having extensive experience in both facial and body cosmetic surgery, Dr. [ 54 ] S T R E E T S C A P E by night

Dr Prada returned to St. Louis in 2004 as an Assistant Professor in the Division of Plastic and Reconstructive Surgery at Saint Louis University Hospital. He was very active in both medical student and resident education and helped teach a course for physicians on Blepharoplasty, Browlift and Mid-Face lifts. In 2006, Dr. Prada joined St. Louis Cosmetic Surgery. Dr. Prada still maintains a clinical faculty position at St. Louis University and is involved in resident education.

Dr. Prada is board-certified by the American Board of Plastic Surgery and is an active member of many notable organizations. He currently serves as Vice President of the St. Louis Area of Plastic Surgeons and was recently elected member of Strathmore's Who's Who.

Dr. Prada's primary interests are cosmetic surgery and fast recovery breast augmentation. He has a special interest in fat transfers to the face and body. Other procedures of interest include body lifts, abdominoplasty, Next day lift, periaerolar breast lift and power assisted liposuctioning.

Nicole Genovese Nicole Genovese is the wife of Genovese Jewelers owner and presiden,t Joe Genovese. Nicole has worked in sales since graduating college and decided to bring her sales expertise to Genovese Jewelers in 2004 when she came to work as a part-time jewelry sales associate. Nicole personally sells over $2 million per year in jewelry. Nicole is also considered the face of Genovese Jewelers and is featured as the model in all of the store's print

Chris & Lisa Koon Travis Noble Jr.

advertising. Aside from helping her husband run the $12 million per year business, Nicole enjoys spending time with her husband and ten-year-old daughter, Sabrina. (photo taken at Cafe Napoli West)

Lisa Koon A self-proclaimed household executive, Lisa Koon has three children, Berkley, 12; Ava Rose, 9; and Gunnar, 6. She enjoys working out, traveling, going out with friends, listening to music and hanging out by her pool.

GAP and a couple of years later The Limited. Her senior year of high school, King developed a fashion merchandising promotion plan for a local boutique for DECA and won first place in districts and state championships.

Travis Noble

Chris Koon

Travis L. Noble, Jr. is an attorney at the law firm of Sindel, Sindel & Noble, P.C., a second generation law firm, originally founded in 1937

by Tebbs O. Forgey, Jr. and William F. Sindel. Noble, a former police officer and drug agent, became a partner in the firm in 2001. Noble’s areas of practice include criminal law, DUI and DWI, traffic violations, criminal trials, business crimes law and drug law. He has been a lecturer at the University of Maine, SMT College, Maine Criminal Justice Academy, Maine State Police K-9 Academy and the Missouri Criminal Law Institute.

Chris Koon has been with Northwestern Mutual Financial Network for 15 years. He is an avid marathoner, motivational speaker and a dedicated husband and father.

King graduated in 2005 with a degree in fashion merchandising and management from Missouri State University. At the college, she spent most of her efforts in the Clothing, Textiles and Merchandising Department assisting in the yearly fashion shows and becoming the editor of the Association of Clothing, Textiles & Merchandising Newsletter She later studied in Australia. Her last year of college, she developed a business plan for BLUSH Boutique in St. Louis. In 2006, King launched www.ShopBlushBoutique.com, an e-commerce shopping boutique.

Sarah King Sarah King owns and operates BLUSH Boutique in St. Louis. King’s love of fashion began at an early age when she started putting all of her allowance money toward Barbie clothes. At the age of 16, she began working retail at The

Sarah King

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MELISSA RAE BROWN Penny Rae Vintage was founded in 2008 by St. Louis native, Melissa Rae Brown. Melissa Rae fell in love with fashion design when she was only 8 years old. She started sketching clothing ideas with crayons, scrap paper and Mattell's state-of-the-art Fashion Design Stencil Kit! By the time she graduated high school, her wardrobe consisted of vintage finds and handmade dresses, shirts, skirts and accessories.

Melissa Rae attended Culver-Stockton College where she majored in Theatre and Education. She has been involved in over 60 productions since 1992-academic, community, and professional theatre--and has used her sewing expertise to assist with costume design and creation. After studying abroad in Europe at the University of London, Melissa graduated with her Bachelors Degree in 2000.

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experiences, and a diverse group of wonderful friends and family, Melissa holds the fundamental belief that all women were created beautifully. And that personal style should be creative, inspiring, and diverse.

it. Melissa Rae goes on regular treasure hunts to find vintage dresses, skirts, shirts and more. With a pair of scissors in hand and a new pattern on paper, she turns vintage fabric into modern fashion. www.pennyraevintage.com

Penny Rae Vintage offers one-of-akind fashion - each item as uniquely remarkable as the person wearing

Melissa Rae Brown

STEVEN HUNTLEY Shortly after graduating college, Steven Huntley, the young carpenter and wood block printer realized no one was looking for wood block printers anymore.

Steven Huntley

Working as a freelance production designer and window display artist for companies like Ralph Lauren and Jcrew, Steven developed an overwhelming interest in fashion and being the carpenter he is, wanted to recreate what he saw. So he apprenticed with a Turkish tailor to learn the ins and outs of fashion construction. A year later, he started Huntley Jeans creating high end, hand sewn, and completely custom made clothing for upscale New Yorkers attracting high profile clients.

Receiving an incredible amount of demand and wanting to give his designs to more people, Steve Huntley launched his full male ready wear line available now in select boutiques across the country.

Today, the line embodies the founding principles of Huntley Jeans, each piece is only available for a limited editions for a short period of time – keeping his designs as exclusive as possible. His line also uses the highest quality fabric available and every piece is conceptualized and manufactured in New York City, avoiding overseas sweatshop labor, using a high level of quality construction from industry veterans, and keeping his production as environmentally friendly as possible – reusing scraps and recycling unused materials.

Steven still designs custom made fashions and plans to expand his ready wear line to include female dresses, jeans, and tops. To get in touch with Steven for custom made clothing or to purchase his ready wear line, write to info@huntleyjeans.com S T R E E T S C A P E by night [ 57 ]

TA M I S C O T T UNIQUE BEAUTY - W i s h , B e l i e v e , B e c o m e !

[STORY] Robin Seaton Jefferson

It’s really nothing new. Tami Scott said makeup is an art that women have practiced every day for centuries to enhance their beauty. What is new is Scott’s innovative ideas on how to teach women what works for them and on what brings out their own unique beauty.

of any skin type, be hypoallergenic, look and feel light while still wearing long, and have a range of colors that would blend beautifully onto any skin color,” she said.

So Scott, armed with her knowledge and requests from clients, set about creating a professional quality makeup collection that would fulfill the needs of all women but still be easy to use.

“It goes back centuries, back to the days of Cleopatra and before. Whatever we can find to make ourselves pretty, makes us feel special. Makeup is an art that women practice to enhance their own beauty, and every artisan needs the right tools upon which to create a work of art and immeasurable beauty.”

Tami Scott Studio recently introduced the Tami Scott Makeup Collection—a fine-milled makeup line that lasts twice the life of most conventional makeup collections with a formulation that allows for minimal touch-ups.

But finding the right makeup and tools that will work for each individual’s skin can be a challenge. With years of experience as a professional makeup artist, Scott heard the same requests time and again.

From foundation to moisture tint, to loose and compact and bronzing powders, Tami Scott Makeup offers women a new line on their morning routine. Eye shadows, lip liners, and waterproof and lush mascaras as well as brow blender and professional brushes are all offered in Scott’s line.

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But even the best makeup does little to enhance a woman’s appearance if she doesn’t know how to apply it properly and in a way that is most flattering to her as an individual.

After more than two decades in the industry, Scott said she still loves the “art of it. Every woman’s face is unique and they don’t always know how to bring out the beauty in it,” she said. “As young girls, we copy off of our sisters, our friends, our neighbors. What works for them may not always look good on us. We don’t know until someone shows us how to bring out our own beauty.”

Scott also offers one-on-one makeup classes and training, unlike anything offered in the Midwest, to professionals as well as lay people to teach them about makeup.

As a Certified Master Trainer/Educator and Beautician, Scott has built an impeccable reputation as a personal beauty artist to hundreds of satisfied clients as well as serving as a highly sought after consultant and producer in the beauty and fashion industries.

Scott grew up in Missouri. She attended high school in St. Charles and beauty school in St. Louis. But she was bound for Los Angeles when a friend and would-be

model asked her to accompany her as her personal hair and makeup expert.

Scott spent six years learning about the fashion and entertainment industries in the City of Angels then returned to Missouri where she started her now thriving makeup studio.

With over 500 weddings to date, Scott has provided the makeup and hair styling for an average of 40 weddings a year. Scott has been featured in “St. Louis Bride Magazine”, “St. Louis Best Bridal”, “Suburban Journals”, “St. Louis Post-Dispatch”, “Riverfront Times”, “St. Louis Magazine”, “Where Magazine”, “Rave Weddings”, “The Knot Magazine”, and “St. Louis Bride & Groom Magazine”, among others.

Her work has been featured on The Learning Channel’s “Wedding Story” and on “Show Me St. Louis”.

She said the best tip she can give any woman is to keep it real. “Keep everything natural. You can’t go wrong with natural colors, and blend, blend, blend— no harsh lines.”

For more information on Scott, www.facebook.com/tamiscottstudio.com.

visit

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BOUTIQUE SPONSORS

FA S H I O N W E E K

Greater Saint Charles Fashion Week FUN FACT: Season 2 “Project Runway” reality television finalist designer Santino Rice is a native of St. Charles.

Wedding Gallery

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FA S H I O N W E E K

H A I R & M AKE UP SP ONS OR S

The Fashion Design degree from Lindenwood provides students with educational opportunities that will enable them to enter the professional world of fashion in a variety of areas, including design and manufacturing. Through studio and traditional courses, internships, and the use of state-of-the-art software, the graduate in fashion design is prepared to enter the competitive world of fashion or graduate school.

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FA S H I O N W E E K

MEDIA SPONSORS

www.stlwomensjournal.com

www.ampcreativeco.com

www.riverfrontradio.com

FA S H I O N W E E K

IN-KIND SPONSOR

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The designer of the Clutch for Cures collection is not your typical fashion designer. She does not reside in LA or New York. You are not likely to see her at many fashion runway shows, nor does she regularly jet off to Fashion Week Paris. The designer of the Clutch for Cures collection and owner of K.Peer Designs, LLC is Kellee Peer, a mother of six from St. Louis, Mo. The launch of K.Peer Designs evolved from Peer’s desire to start a business that would allow her to be creative and also have a positive impact on the world. In addition to getting a fun, functional and incredibly versatile purse, Kellee Peer’s current Clutch for Cures collection benefits six different charitable organizations.

Passionate about cause-related marketing and its possibilities, Kellee Peer is looking forward to expanding her innovative accessories product line to provide more fashion accessory choices and philanthropic opportunities to her customers in the future. If you have a worthy organization that you would like to benefit from a future K.Peer design, don’t hesitate to contact Peer at info@kpeer.com.

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S T R E E T S C A P E M A G A Z I N E | III