StreetScape By Night 2010

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INTERVIEW WITH

MRS. AMERICA ANDREA ROBERTSON

FEATURING

N.Y.C. DESIGNER

JASON CHRISTOPHER PETERS INSIDE

Greater Saint Charles Fashion Week

UPCOMING DESIGNERS LOCAL BOUTIQUES

VICKIE NEWTON ROLE MODEL FOR THE COMMUNITY

experience Summertime m t the e

MEADOWS M W o at lake st. l louis

Coming in September, Missouri’s First Von Maur department store.

There is a place that waits.

Where storefronts line shopwalks and fresh air greets shoppers and families.

Featuring over 30 of your favorite shops, restaurants, and specialty boutiques.

Celebrate Von Maur’s Grand Opening at The Meadows Birthday Bash September 18th

This is The Meadows.

Premier Shopping. Distinctive Style.

Highway 40 & Lake Saint Louis Blvd. www.themeadowsatlsl.com | 636-695-2626 Open Monday-Saturday 10 a.m.-9 p.m., Sunday 11 a.m.-6 p.m.

JOHNNIE BE GOOD CONAN MUSICIANS PERFORM SEPT 19 AT THE SHELDON CONCERT HALL FUNDRAISER FOR THE COMPLETION OF JOHNNIE BE GOOD THE MOVIE Before they joined Conan O’Brien’s band, guitarist Jimmy Vivino, bassist Mike Merritt, and drummer James Wormworth toured internationally and recorded with Rock and Roll Hall of Fame pianist Johnnie Johnson.

These world class musicians will perform at The Sheldon Concert Hall, 3648 Washington Blvd, St. Louis, for “Johnnie’s Jam: A Tribute to Johnnie Johnson,” a fundraiser for the final stages of the music documentary JOHNNIE BE GOOD.

On New Year’s Eve 1952, band leader Johnnie Johnson hired a little known guitar player named Chuck Berry and they became two of the creators of rock and roll, influencing The Beatles and The Rolling Stones. Eight members of the Rock and Roll Hall of Fame conducted interviews for JOHNNIE BE GOOD: Keith Richards, Eric Clapton, Bonnie Raitt, Buddy Guy, Bob Weir, the late Bo Diddley, Joe Perry, and John Sebastian.

Learn more at Facebook.com/JohnnieBeGoodTheMovie and JJTheMovie.com.

Art Holliday Director/JOHNNIE BE GOOD 314-607-1819

Tickets for “Johnnie’s Jam” September 19 at 7 p.m. can be purchased at Metrotix 314-534-1111 Metrotix.com On September 19 at The Sheldon, filmmaker Art Holliday will discuss his seven year documentary project about the life and music of hall of fame musician Johnnie Johnson and show excerpts from the film-inprogress.

ST. CHARLES HUMANE SOCIETY UNCORKED A CAUSE FOR THE PAWS A wine and beer tasting event to benefit the St. Charles Humane Society was held on May, 2 at Wine Country Gardens in Defiance.

PUBLISHER/FOUNDER Tom Hannegan

CONTRIBUTING AUTHORS Robin Seaton Jefferson Amy Armour

CONTRIBUTING PHOTOGRAPER Michael Schlueter Lance Tilford

FASHION EDITOR Tami Scott

EVENT PLANNER Donna Costellia

ACCOUNT EXECUTIVES Judy Peters - Director of Sales Timothy Duffett - Marketing Manager Mary Ellen Renaud - Public Relations Coordinator

FASHION WEEK Kate Santellano - Fashion Week Event Producer Kristy Lee - Fashion Show Coordinator -

TPH Media 223 North Main Street, St. Charles, MO 63301 PH| 636.949.2973, FA|1.866.231.6159 Any reproduction of StreetScape By Night magazine or its contents requires publisher’s prior written consent. Street Scape By Night magazine aims to ensure that information is accurate and correct at all times but cannot accept responsibility for mistakes. Street Scape magazine reserves the right to refuse any advertisement and assumes no responsibility for submitted materials.

Unsolicited material must include a selfaddressed stamped envelope. © 2010 TPH Media. All Rights Reserved.

on the cover...

Jason Christopher Peters Photo by Nathaniel E. Thompson www.jerrismadison.com www.nickelstudiosnyc.com [ 2 ] S T R E E T S C A P E by night

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BODY PIERCING [STORY] Robin Seaton Jefferson

Bo Hayes can put 10 glow necklaces through the hole in his septum. He said he might wear them to concerts, along with additional pieces of jewelry in the many and varied pierced portions of his anatomy.

These would include his earlobes, the side of his nose, his tongue, and his left nipple. Hayes owns and operates The Ultimate Art Form Tattoo Studio in Wentzville, which he says is the oldest tattoo and piercing establishment in the state west of the Missouri River.

He said the piercings as well as the tattoos that cover [ 4 ] S T R E E T S C A P E by night

his arms, an earlobe and a portion of his body are for “shock value. I get a lot of respect,” he said. “When I go to a concert no one messes with me.” That could have something to do with the half-inch stainless steel rod he wears through his septum when he goes out to shows.

Nevertheless Hayes is more than a man expressing himself through body art or rebelling against society.

He is an artist. And for some of his clients, he is a lifesaver.

Holly Schuettenberg said Hayes changed her life. The

39-year-old Wentzville woman has survived cancer for 24 years. Diagnosed with ovarian cancer at 15 years old when she was in ninth grade, Schuettenberg lived a life filled with the fear of recurrence and the overwhelming dread of looking at her own body. “My dream was to wear a bikini and have someone stare at me not for the wrong reasons,” she said.

Schuettenberg has underwent 39 surgeries for ovarian, cervical and bone cancer in the last two decades.

She no longer has any of her female organs. She no longer even has a belly button. “When I look down I wanted to see something beautiful not something ugly,” she said. “People would look at me in a bathing suit and my skin was so tore up they thought I had been shot or cut up.”

After visiting seven tattoo artists and 10 plastic surgeons, Schuettenberg had nearly given up hope.

Then she met Hayes.

During six five-hour sessions, Hayes gave Schuettenberg a beautiful new belly and a new lease on life. Her body art reaches from just below her chest to just above her pubic bone. It consists of a Super Girl insignia which she said stands for her “girl parts” that were taken from her because of the cancer, two sparrows representing life, and roses and thorns to represent “all of the heartache” as well as “the coming out and blooming and growing.” Directly in the center of it all is a delicate sunflower where her belly button used to be. It creates the illusion that one is still there. Most people can not believe she doesn’t have one when she tells them. They never notice, she said.

Hayes doesn’t say much about the new life he gave to Schuettenberg although it’s obvious his art gives him pleasure.

He said he likes the realism most, the portrait tattoos he does for people who have lost loved ones and want that person’s picture permanently depicted on their body.

As for piercings, Hayes knows first-hand what he is offering his clients. He said the most common requests for piercings are the tongue, eyebrows, side of the nose, belly button and genitalia. The most painful are the rib cage, the inner elbow or “ditch,” the top of the foot and the front and back of the knees.

Simply put, body piercing punches out a part of the skin to create openings for jewelry. Practiced since ancient times when it was done by Egyptian royals

and Biblical times as a sign of status and attractiveness. Even the Romans pierced their nipples to hold their capes in place and to show strength and loyalty to their emperors.

Nose piercings were first discovered in the Middle East about 4,000 years ago. Earlobe piercing, the oldest and most common type of piercing was found on Otzi, also known as the Iceman. Otzi was found in 1991 in the Schnalstal glacier in the Otztal Alps between Austia and Italy. Europe’s oldest natural human mummy lived about 5,300 years ago. He had some fifty-eight tattoos and pierced ears that had been stretched seven to eleven millimeters in diameter.

Gladiators were sometimes forced to pierce their genitals with a ring, so as to prevent them from having sexual intercourse without their owner's permission.

Tongues were pierced in many Mayan, Aztec and American Indian cultures as part of religious rituals.

Women of these cultures also had their lips pierced which were stretched to insert wooden, gold and jade plates. Tribes in New Guinea and the Solomon Islands used to pierce their noses with bones, tusks and feathers. The practice of piercing has also been used to enhance attractiveness and sexuality.

Nipple piercing in women started in the 14th century when the necklines of dresses dropped so incredibly low that practically half of the women’s breast would be exposed. Women would decorate the nipple with gold chains, diamonds and silver.

Dermal anchors can be placed under the skin that allow the jewelry to be effectively embedded into the skin. One individual used the anchors to screw whiskers into his skin so he could look like a cat. A person can even change the shape of their body by implanting surgical steel into their skin that will hold larger pieces of jewelry or steel. Such is the case for people who want horns on the head.

While some people color their hair, others pierce their noses or implant horns upon their heads. Whatever the reason, the result is essentially the same. For all of history human beings have went to great lengths to alter their physical appearance. The difference substantively is how much pain a person is willing to tolerate to obtain the change and whether and how much they care what others think.

Ultimate Art Form Tattoo Studio is located at 2 East Main St. in Wentzville. For more information, call 636639-5415.

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PARTY IN YOUR PAJAMAS

Raffle proceeds to

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benefit

THOMSON PRINTING [STORY] Amy Armour Printing is in the family at Thomson Printing—and every customer is treated like family.

“With experienced graphic and print departments, Thomson meets and often exceeds client expectations,” said Mike Thomson, owner.

The company prides themselves in its ability to retain clients.

Thomson Printing was opened in 1980 when father and son, Mark and Mike Thomson, decided to start a sheet fed printing business. Mark and his father Ronald had been in the printing business since 1905— printing the local newspaper the Banner News.

Thomson Printing offers a full range of print, mail and marketing services. The printing company includes a state of the art graphic and design department who can take a customer’s job from the very beginning of an idea or put the final touches on your project.

In the last 25 years, Thomson Printing has grown steadily, moving three times as it outgrew its space. Now at its present location at 601 N. Kingshighway in St. Charles, Thomson Printing serves the Greater St. Louis Metro area with quality printing and design services.

Being family owned brings a personal touch to every job.

Thomson said with the owners involved in every level of the job process, there is a deeper attention to detail and personal service. “We try to make it a pleasurable experience,” said Mike.

“Thomson Printing gives full attention to each customer and partners with them to create a final product that is of the highest quality. Our goal is to deliver a piece that the customer is proud to use,” said Mike.

The commitment of family extends to each of Thomson Printing’s customers.

“If you asked someone who has been either coming to us for years or one of our newer customers, they would both tell you that they feel the enthusiasm of Thomson’s staff and the dedication that we put into doing the best job possible,” said Mike.

Thomson Printing targets companies who need short to medium print runs.

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BRADD YOUNG [STORY] Amy Armour

Singing on the huge stage at Fair St. Louis over the July 4th weekend was a surreal moment for local singer Bradd Young.

Young opened for John Legend at the St. Louis Fair on July 3.

“It’s more about being from St. Louis and the fair being such a big deal. I’ve been to the fair every single year and I’ve seen the artists play on the stage,” said Young. “I’ve always imagined being on that stage. It was a dream of mine.”

for local artists like former American Idol contestant Aloha Mischeaux and female R& B singer Nailee. One of his clients Donnie Banks recently released a new single with Lil’ Wayne and Yo Gotti. The song Women Lie, Men Lie has had lots of play time on HOT 104.1 FM in St. Louis.

Getting into the business is tough, but Young advises new artists to stay strong.

“Study the business. Never give up. It’s a hard business,” said Young.

Young said it was also a historical moment.

Young released his first single Grown Man last year. He recently released his second single—The Doctor—in mid July.

Young describes his music as similar to Prince, if he was born in the hip hop era of the 1980s, or like Kanye West if he was a singer instead of a rapper.

Young credits his love for music to his upbringing at the Unity Chapel in the heart of north city.

“I grew up at church and I was always intrigued with the music at church,” said Young.

By the time he was 12 years old, Young started playing his first instrument—the drums.

“From that point on I loved music,” said Young.

In high school, Young was part of a four man singing group that was modeled after groups like Boyz II Men. The group, called Plaz-e, would sing at the malls and at talent shows.

“We would win some and we would lose some,” said Young.

Young graduated from University City High School and shortly after graduation, he started his career in the music business as a producer.

“I always knew how to put music together,” said Young, who also writes his own songs.

Young is still a producer at RockHouse Entertainment [ 8 ] S T R E E T S C A P E by night

photo Demond Meek

“Aloha (Mischeaux) and I were the first local black artists to sing on that stage,” said Young.

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[STORY] Robin Seaton Jefferson It’s new. It’s painless. It reduces inches and body fat quickly.

Who could ask for anything more?

Dr. Paul Mills of Renaissance Plastic Surgery in St. Peters said the new laser therapy, called Zerona, can reduce inches from target areas, contour and reshape the body and tighten and tone loose skin.

The Zerona (trademark) LipoLaser works by using a patented and clinically proven low-level laser technology with emulsifies the adipose or fat tissue which is then released and passed through the body during its normal course of detoxification.

Zerona treatments are administered by aestheticians in 45minute sessions and are overseen by physicians at the office.

A non-surgical procedure, Zerona enables the reduction of several inches of body fat without the pain, swelling and extensive recovery time typically associated with liposuction or fat reduction surgery. “Zerona causes no soreness, no inflammation, and there is no down time to the treatment,” he said. Mills said his patients lose an average of 3.6 inches from their waist, hips and thighs.

A treatment session is a month-long process and costs about $2,000. After they are evaluated, patients begin on a Monday. For the first week, they complete light exercise, adhere to a regular diet, avoid alcohol, drink plenty of fluids and take a supplement of Niacin.

The Niacin will help to bind fat and excrete it from the body once the laser treatment has begun. Exercise is not required although it helps the patient achieve goals faster.

The laser treatment begins in week two and continues

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through week four. Monday, Wednesday and Friday, patients undergo a 45-minute session wherein they lay on a massage table and the laser light shines on their abdomen and thighs. After 20 minutes they are asked to flip and the laser shines on the back of their bodies.

Treatment can be continued in month-long stints.

Not everyone is a candidate for Zerona, depending on their body mass index, whether it is too high or too low.

The laser technology in Zerona (trademark) LipoLaser has been used to liquefy fat by doctors since the 1980s. The company’s website, www.my-zerona.com, states that tens of thousands of patients have been treated and no significant adverse effects have been reported.

Treatments are effective for use on the back of the arms, the upper and lower abdomen, chin/neck and jowls, knees, upper and lower back, inner and outer thighs, buttocks, love handles and the male chest. Use near the eyes is not recommended.

Results can be seen after the first treatment in some patients and in many cases the skin will begin to feel softer and firmer.

With each subsequent treatment, the results will be more noticeable.

Renaissance Plastic Surgery and its board-certified plastic surgeons, Drs. Mark Boschert, Paul Mills and Stefan Craig offer an extensive array of procedures for the face, breast and body. Some of the treatments their patients request more often include facelift, rhinoplasty, breast augmentation and tummy tuck.

For more information, visit www.rpsplasticsurgery.com or call 636-896-0600.

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JASON CHRISTOPHER PETERS [STORY] Amy Armour

When he was only three years old, Jason Christopher Peters would love to watch beauty pageants on television with his grandma. After the competition was over, he would take out his markers and pencils and draw crazy dress designs.

“I never really knew I had a talent in fashion, but fashion has always been in my life,” said Peters.

But he didn’t really figure it out until college. Peters was 18 and attending Chico University pursuing a degree in law, when a friend asked if would participate in a fashion show.

“So I went to the thrift store and re-created some outfits,” said Peters. “There were thousands of people there and they were going crazy cheering for my designs.”

After showing his designs in a series of fashion shows in 2001, Peters’ career took off quickly. By 2003 magazines were already comparing him to famous designers. Peters has been called “the future of fashion” by Genre Magazine, “the next up and coming fashion designer” by Beautiful Girl Magazine and Teen People Magazine compared Peters to “a young Roberto Cavalli."

In 2008, Peters was one of the 11 designers chosen for the CW show Stylista. He was on two episodes before getting cut. He said he still gets recognized from the show.

Peters has also been in the September and October 2008 Elle Magazine issues, as well as the spring 2009 issue of Bleu Magazine. He appeared on the cover of Rags N Riches Magazine last August. This [ 12 ] S T R E E T S C A P E by night

month, Peters is scheduled to grace the covers of 10 magazines.

Peters is currently filming a fashion documentary of his life.

But life wasn’t always charmed for Peters. He and his brothers were adopted by their grandparents Dolores May and John Manuel Peters. The family was poor, living on an income of only $10,000 annually.

A couple of years ago, Peters lost his grandma and his biological mother within a month of each other.

“That had a huge impact on my life, but I am still determined to continue on my grandma’s wishes of being a fashion designer,” said Peters. “I want to inspire people with my story and have an influential impact on the world and become a huge role model in this industry.

My grandma has taught me everything I know to this day about fashion design.”

Just last summer, Peters spent a month homeless, living on the streets of New York. He hid his homelessness, wandering the streets at night, sleeping in a friend’s work for a couple hours during the day—and still making it to Red Carpet events dressed to kill.

“I was willing to sleep on the streets and be homeless to follow my passion rather than go back to California,” said Peters. “My going home was like saying I give up. If I would have left New York my career would have been over.”

His debut line "Jason Christopher" by Jason Christopher Peters is a line that is heavily influenced by past, present and future experiences.

“I enjoy taking all of these experiences and turning them into

designs that are beautiful, tasteful, mesmerizing and one of a kind pieces, full of innovation that will truly change the fashion industry now, tomorrow and for years to come in the future,” said Peters.

Peters will bring his line to the Greater St. Charles Fashion Week August 25-28.

“Every show I do I leave people wanting more,” said Peters. “I don’t know if St. Charles is ready for this.”

Peters’ designs are strongly influenced by music. Some of his favorite artists include Christina Aguilera, Leona Lewis and Lil’ Wayne.

And not much a sketcher, Peters will listen to a song repeatedly while his mind “goes crazy” and he just starts to design.

“I’m a visual person. I will just grab the fabric materials and jewels and just do it,” said Peters.

Peters is a prime of example of persistence and determination.

“If you have a passion, you have to go for it,” said Peters. “Never give up on your dreams.

There’s not a day when I don’t wake up and thank God for everything,” said Peters.

Jason Christopher Peters Photos by Nathaniel E. Thompson www.jerrismadison.com www.nickelstudiosnyc.com S T R E E T S C A P E by night [ 13 ]

B E L LY DANCING [STORY] Robin Seaton Jefferson [PHOTO] Michael Schlueter

Women across the globe have adopted the alluring and feminine method of the dance for centuries.

Ladies of Egypt, Asia, India, Lebanon, Turkey, and Africa are all known for the traditionally Middle Eastern movement called belly dancing.

generations but no one is sure if the dance arose from the birthing rituals or the other way around.

Other theories abound that bellydancing was born out of the ancient Arab tribal religions, was a dance of entertainment or had roots in the Pharaonic times

But Westerners coined the term bellydance, especially for raqs sharqi, traditionally performed in restaurants and cabarets around the world. It’s also called Arabic dance by westerners or ciftetelli by the Greeks. Raqs Baladi is a folkloric style, danced socially by men and women of all ages in the Middle East.

The term bellydance, however, is a misnomer as every part of the body is involved in the dance; the most featured body part in raqs sharqi being the hips. And bellydancing takes many different forms depending on country and region, both in costume and dance style.

Kina Bryant, a St. Peters woman who teaches bellydancing and performs at the annual Rennaisance Fair and at other venues around the metro area, said theories on the origins of bellydancing are as varied as the types.

The authenticity of even traditional or classical forms of the dance is often hotly disputed. “Everyone has different opinions and outlooks on bellydancing,” Bryant said. “There are so many conflicting stories and everyone thinks theirs is the most traditional.”

One theory is that bellydance was originally danced by women for women in Middle Eastern cultures and was never to be seen by men. The theory helps counteract negative sexual stereotyping, but there is no written evidence to support it. “With most belly dancers the first impression is that it’s stripping,” Bryant said. “But it’s nothing like that at all. It can definitely be sensual and flirtatious. It’s all in how you express yourself while dancing.”

In Middle Eastern society two specific belly dance movements have been used in childbirth for [ 14 ] S T R E E T S C A P E by night

because of women depicted in carvings from the day. None of the theories has been proven however, History has it that the first recorded Western encounter with belly dance is during Napoleon's invasion of Egypt in 1798, when his troops encountered gypsy dancers. Bellydancing was later popularized in the 18th and 19th centuries, when Oriental artists depicted romanticized images of harem life. Also

around this time, dancers from Middle Eastern countries began to perform at various World Fairs, often drawing crowds in numbers that rivaled those for the science and technology exhibits. There was also the pseudo-Javanese dancer Mata Hari, who was convicted in 1917 by the French for being a German spy.

A massage therapist by trade, Bryant, who owns Chivani Bellydance & Sheherazade Company, started bellydancing some 13 years ago as a hobby. Her mom had taken lessons when she was little and her curiosity got the best of her. But within a year, Bryant was performing professionally with Aalim Bellydance of St. Louis.

Soon after, Bryant’s husband, Craig Bryant, who had played guitar and sung in rock bands as a teenager took up the doumbek drum. Before long their

are often surprised to find their muscles sore after bellydancing. “With bellydancing you use muscles differently than with any other exercise,” she said.

“People who work out, can lift weights, are toned and have a lot of endurance have strengthened their muscles in the way they exercise. Their muscles are strengthened in the upright position. They may be able to do 100 sit-ups but they have never done internal belly rolls. They may have never used the obliques that run down the side of the belly.”

It’s one of the reasons bellydancing is such great exercise. “It helps your internal organs. It stimulates your organs and is a great cardiovascular workout.”

Celebrities such as Shakira and Beyonce have added basic bellydancing movements into up-to-date music videos. Over the last few decades the dance has gained popularity and women are realizing that its features can be incorporated into a workout program.

Dancers can expect to burn no less than 300 calories in an hour of bellydancing. The pain of natural child birth can be lessened with regular bellydancing routines preceding the labor. And flexibility can be greatly improved with bellydancing. The various turns and twists boost the dancer’s ability to train joints without additional pain and the muscle core will be strengthened. Arms are polished with the lifts and exercises.

Kina said bellydancing can help with indigestion and banish bloating and other pains. The trademark movements contribute to the training of the abs. And bellydancing movements require meditation, thus making it a popular way of eliminating toxic emotions and releasing stress from the muscles.

The traditional bedlah is the costume most often used in the West. It includes a fitted top or bra usually with a fringe of beads or coins, a fitted hip belt and a skirt or harem pants. The classic harem pants are full and gathered at the ankle, but there are many variations.

Sometimes pants and a sheer skirt are worn together.

Skirts may be flowing creations made of multiple layers of one color sheer fabric chiffon.

daughter Ariel was playing the tapan drum, and son Draven was joining in. Today the Bryants perform in their own troupe, “Sheherazade,” named for the storyteller in “Arabian Knights.” The troupe consists of four instruments—doumbeck, tapan, acoustic guitar and the violin—and four dancers.

Kina said people who work out frequently and consider themselves in excellent physical condition

Props are often used in bellydancing, especially in American restaurant style, although some traditionalists frown on their use. Some of these include finger cymbals (zills or sagats), canes, veils, swords, candelabra headdresses, veil poi, fire sticks, tambourines, fans and snakes.

For more information on bellydance lessons call Kina at 314-494-1149 or visit her on MySpace at chuvanibellydancecompany.

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Charity Spotlight Bridgeway Behavioral Health FA S H I O N W E E K P R O G R A M

Put your game face on. Bridgeway Behavioral Health is looking for some players.

WEDNESDAY, AUGUST 25

The 5th annual Gala “A Game Night to Restore Hope & Rebuild Lives” will be held from 6:30 p.m. to 10:30 p.m. on Aug 21 at Amini’s Home Rugs and Game Room in Chesterfield.

LOCATION

The game store will close down for the evening to welcome gala-goers who will have the chance to shoot some pool, play ping-pong or try their luck with card games — all while raising money for a good cause. Local restaurants will offer samples of a taste of the area while players rest in between games on the store’s plush seating.

AMERISTAR CONFERENCE CENTER

6:30pm

THEME LOCAL PASSION FOR FASHION

CHARITY BRIDGEWAY BEHAVIORAL HEALTH

MC MRS. AMERICA, ANDREA ROBERTSON

ENTERTAINMENT THE LINDENWOOD DANCE TEAM

Tickets for the nonprofit’s biggest fundraiser of the year are $100 each, and proceeds from the event will be used for Bridgeway’s domestic violence shelters and sexual assault programs.

Bridgeway Behavioral Health operates the only shelter for women and children in St. Charles and Lincoln counties.

Ashly Curry, event coordinator for Bridgeway Behavioral Health, said in 2009 the number of women utilizing the Women’s Shelter in St. Charles County has increased 90 percent and the number of children has increased 66 percent. The women’s shelter has 17 beds for women and can house a maximum of 12 children. Women are allowed to stay for as long as they need.

“We usually have a full house. We’ve had to turn people away,” said Curry. The St. Charles shelter had to turn away 214 women and 552 children in 2009, due to a lack of space.

Women and children who utilize the shelter have access to many programs through Bridgeway designed to help them re-enter a much safer world.

Bridgeway will help women with safety planning for when they leave their homes, as well as help them get a new driver’s license, show them how to file an order of protection or how to hide a bank account.

RUNWAY LINEUP BETTY CHIBWE, VuVu STONE CACHE CARRIE’S BOUTIQUE IT BOUTIQUE AND MORE JOS. A. BANKS SEVE’S BOUTIQUE TALBOTS

“We will help them get the things they need to pick up and leave, so they can start a new life,” said Curry.

The nonprofit also has specially trained volunteers on staff to escort and support women to court through its court advocacy program.

In addition, Bridgeway offers support groups and education programs to teach women about the resources available to help them. Last year, Bridgeway provided 87 support groups for victims of sexual assault or domestic violence. The nonprofit was forced to turn away 131 women, 19 men and three teenagers for counseling this year due to full capacity.

The Sexual Assault Response Team (SART) is manned with specially trained volunteers who are available 24 hours a day. Volunteers will meet sexual assault victims at the hospital and sit with them in the emergency room to help them through the traumatic experience. The volunteers will also bring the survivor a toothbrush and sweatpants, so survivors will not have to go home in the clothes they were attacked in.

“We get approximately 30 calls to the hospital each year.

We also provided high school prevention education to approximately 3500 students this past school year,” said Curry.

Last year, the organization helped 258 women, 14 men and 12 teens with counseling and SART, providing 901 hours of therapy by licensed professional counselors.

All of Bridgeway’s programs are completely free of charge.

To learn more about the nonprofit or to purchase tickets for the Gala, visit www.bridgewaycounseling.com.

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BETTY CHIWBE [STORY] Amy Armour Recycling her clothes to create new and improved designs was just the start to Betty Chiwbe’s career in fashion design.

The South African native grew up poor and recycling her clothes was a necessity.

“I grew up with little money so I would recycle my clothes-adding beads or thread to change the outfit,” said Chiwbe.

“There was no luxury of dress shopping.”

Chiwbe would change her favorite outfit and make it unique by adding a jacket, removing the spaghetti straps or changing the dress length.

“I used that dress so many times,” said Chiwbe.

Chiwbe is inspired by her oldest sister Essy, who has designed clothes for her family, and also provided Chiwbe with a sewing machine for her creations.

“She is so good,” said Chiwbe.

After receiving lots of compliments on her designs, Chiwbe

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decided to turn it into a career. Chiwbe moved to the United States in 2000 with her husband Oliver.

Chiwbe describes her style as elegant couture with an African touch. Her designs are influenced by the diverse tribes of South Africa who wear long flowing dresses of beautiful fabrics.

“I try and bring out the feminine side of women,” said Chiwbe.

One of her favorite designs was created by accident. With a small piece of pure silk material left over from a previous design, Chiwbe turned it into a short, golden versatile dress.

The dress can be worn alone, over jeans, with stockings and boots or with a jacket.

“It came by accident, but I love it,” said Chiwbe.

Chiwbe designs clothing line for both men and women called VuVu Stone. And she encourages young designers to keep an open mind to allow the creativity to flow freely.

“You have to love it, because when you do, your mind can just go places,” said Chiwbe. “Be open-minded.”

To check out some www.vuvustone.com.

of

Chiwbe’s

designs,

visit

MRS. AMERICA [STORY] Amy Armour [PHOTO] John Fedele

Competition is in her blood.

And as a competitive athlete and reigning Mrs. America 2010—she’s good at it too.

Growing up in St. Charles with three older brothers, Andrea Robertson has played every sport imaginable. Robertson played soccer in college at the University of Missouri-Columbia, where she earned her bachelor’s degree in biology.

Even as she worked as a research biologist for a major pharmaceutical company after college, her love of sports, fitness and competition continued as she grew older.

Two weeks before competing in the Mrs. Missouri competition, Robertson qualified for “Team USA.” To qualify for “Team USA,” athletes must qualify for a national race and then place in the top 25 in that race. She made the cut, found out she was pregnant with her third child, and was unable to compete. But her goal is to make “Team USA” again.

Competing comes naturally for Robertson who decided in February 2009 to compete in the March competition for Mrs. Missouri. She won the competition and went on to win at the next level—Mrs. America.

“All of the women are established, all are beautiful and all are really nice. These women are all incredible,” said Robertson. “They’re doctors and lawyers and serving in the military.”

Robertson and her family then traveled to Vietnam to compete in the Mrs. World competition, where she placed as first runner up. “Going to the competition is really fun,” said Robertson.

With a love of fitness and sports, it’s no surprise that Robertson chose a platform she is very passionate about. As an ambassador for Mrs. America, Robertson has the opportunity to promote her platform “Fit for Life.” Robertson wants to spread the message that an active lifestyle can have a positive impact on a family.

“You can be athletic and you can still be feminine,” said Robertson. And she would know. Robertson is a competitive tri-athlete—and Mrs. America.

Andrea Robertson Robertson is also an ambassador for Women’s Sports Foundation, whose mission is “to advance the life of girls and women through sports and physical activity,” according its web site. She also serves on the Board of Fellowship of Christian Athletes of St. Charles County.

Besides being the reigning Mrs. American, Robertson is also a lifestyle model for West Model Talent Management and a stay-at-home mom to daughter Kylie, 5, son JD, 3, and new baby boy Rex. And somehow the working mother of three manages to live her platform, training constantly for local and national triathlons.

It’s not easy squeezing in hours of workouts during the week— but Robertson makes it work. To fit in seven to 15 hours of training each week, Robertson gets up early a couple days of the week before the kids wake up and works late into the evening after the kids are asleep. “It’s a choice and a commitment. I know what it feels like to get up at 6 a.m. to workout, but it’s what you have to do. You really have to find a way that it can work,” said Robertson. “ And having a supportive husband helps. “My husband has always been very supportive of me,” said Robertson, who will often squeeze in a run as soon as her husband gets home from work.

And as a former professional athlete, Roberton’s husband Ryan understands the commitment. Ryan played professional basketball in the NBA for a year with the Sacramento Kings. He later joined the European Basketball League which led the family across the world. The couple has been married for 10 years and has lived in five countries since then.

“I was born and raised in St. Charles and the place I always wanted to be was St. Charles. St. Charles is a great place to live and raise a family,” said Robertson.

In her spare time—between raising three children, modeling, and training for competition--Robertson loves to spend time with her family.

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BOUTIQUES [STORY] Amy Armour

It Boutique & More Shoppers looking for one-of-a-kind items that can’t be found anywhere else should check out It Boutique & More, located at 3237-1 Rue Royale in New Town.

Heather Highfield, owner of It Boutique & More, only purchases six of each item for the women’s apparel and accessory shop.

“And when it’s gone, it’s gone,” said Highfield.

Right now the popular items are distressed denim and big purses with rosette flowers.

It Boutique & More also offers its customers high quality merchandise without the hefty price tag. No item in the boutique has a price point over $100.

“We carry unique high fashion merchandise with everyday prices,” said Highfield.

She also looks for unique and obscure designers. It Boutique & More carries the designers Nick & Mo, Yumi and Hagezel.

“Everything is on trend,” said Highfield.

Clothing at It Boutique & More has a fun and feminine feel to appeal to the shop’s target age range of 22 to 45. Shoppers should be on the lookout for fur trims and lots of detail work for trendy fall fashions.

It Boutique & More also carries several fantastic jewelry lines, like Dogg Eared, Lenora Dane and PickUp-Sticks.

To keep on trend, Highfield travels to different markets nationwide, reads all the fashion magazines and pays attention to trends on TV.

Carrie’s Boutique Women looking for a trendy place to shop should stop in Carrie’s Boutique in O’Fallon.

Located at 107 O’Fallon Commons, Carrie’s Boutique is targeted for both the younger and older woman who is looking for an individual style—not a massproduced clothing line.

“Our tagline is ‘your friends won’t be wearing what you’re wearing,’” said new owner Stephanie Robinson. “Our clothing is not something you will see at Macy’s or at the mall.”

Carrie’s Boutique carries designers like London Times, Chaus, City Girl, Erin London, Yellow Box Shoes and Clara S. The shop carries everything from It! Jeans to dresses to Brighton accessories and handbags.

“We try to be unique and carry something that you would not find in other places,” said Robinson.

And the shop only carries four to six of each item to ensure a unique variety of clothing. As a result, the stock at Carrie’s Boutique is constantly changing.

“We get shipments all the time and we’re constantly adding new items every week,” said Robinson.

Visit the online shop at www.carriesboutique.com.

Cache No one will be wearing your dress at that next wedding—if you purchase it at Cache.

The store has a vast selection of special occasion dresses for prom, as well as cocktail dresses and gowns for an evening on the town. But, Cache only carries one to two sizes of each product.

To get fashions first, become a friend of It Boutique & More on Facebook. Highfield will announce new items on the shop’s Facebook page. But plan to respond fast—because the trendy items are hot sellers.

Cache may have 250 stores nationwide, but with the personal shopping experience it feels like a boutique.

Visit the online shop at www.itboutiqueandmore.com

Cache has three designers on staff who create the

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“We really cater to our customers,” said Bono.

Cache line for women’s sportswear, tops, bottoms and dresses.

The prices aren’t cheap—a top costs about $69—but the product is made to last. “You’re really paying for high quality and design,” said Bono.

Cache is located in The Meadows in Lake Saint Louis, West County Mall and the St. Louis Galleria. Visit the store online at www.cache.com.

“Talbots is transforming our tradition and is taking the classic pieces and updating them,” said Patterson.

“We’re taking our classic pieces and adding a twist, like more detailing so it can appeal to someone in her 30s.”

So, the same beautiful cardigan sweater can be paired with jeans for a younger woman or dressed up with pearls and slacks for older customers.

“It’s very transitional to all ages,” said Patterson.

Jos. A. Bank Men looking for classically styled and expertly tailored clothing for the business world need only shop at Jos. A. Bank.

Jos. A. Bank offers its customers all of the garments needed for a busy, professional businessman. From sports coats, dress pants and dress shirts to boxer shorts, dress socks and belts, Jos. A. Bank has it covered.

Customers can expect hands-on help and advice at Talbots.

“We are very customer-service oriented. All of our attention is on our customers,” said Patterson. “We can outfit you head to toe.”

Talbots can also offer its customers fashion advice and show them how to wear a specific piece, like a scarf.

To check out the online store, visit www.talbots.com.

“We’re an expert in men’s apparel,” said Mike Maender, manager.

The shop has been providing perfectly tailored dress clothing for men for the last 106 years. The shop targets the corporate gentlemen who wear business suits to work everyday.

“We can expertly tailor the items for a perfect fit,” said Maender.

Customers at Jos. A. Bank can also expect excellent customer service and attention with every visit to the store.

Jos. A. Bank has 486 locations nationwide, including The Meadows at Lake Saint Louis, Fairview Heights, Creve Coeur and Chesterfield.

Seve’s Boutique Shoppers looking for fun and trendy women’s fashions should check out Seve’s Boutique located at 201 S. Main Street in St. Charles.

Seve’s Boutique is co-owned by sisters Amber Dickens, 27, and Nicole Thrash, 33.

The 1,300 square foot shop is stocked with trendy, fashionable clothing for women who are looking for a more unique wardrobe. The shop carries all types of clothing from casual dresses and jeans to dressy tops and nightlife wear.

Talbots

“We only get six of everything, and we get new stock everyday,” said Dickens.

The stylish women’s apparel at Talbots is perfect for a woman in her 30s or a woman in her 70s.

The shop also carries the hard to find It! Jeans that are described as both comfortable and fashionable. And the price won’t break the bank. Seve’s It! Jeans cost between $60 and $90.

“We have something for everybody,” said Stacey Patterson, manager at the Lake Saint Louis Talbots at The Meadows.

The shop also sells fun gift items, like coffee mugs, wine glasses, flasks and pill boxes. And to complete an outfit, Seve’s Boutique also carries unique accessories like sunglasses, purses, jewelry and shoes.

Talbots carries only women’s apparel, from casual sportswear to career wear to jackets, shirts and dresses. The shop has very tailored pieces designed to fit all types of women.

To check out more visit the online shop at www.sevesboutique.com.

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CLUTCHES FOR CURES [STORY] Amy Armour No need to feel guilty for buying another purse.

Not only will customers have a fabulously unique clutch purse, but a portion of cost of the purse will be donated to a charity.

The Clutch for Cures collection was founded 18 months ago by designer Kellee Peer, owner of K. Peer Designs.

“I was in search of a new business where I could give back,” said Peer. “It was very important that I gave back to a worthwhile cause.”

When Peer saw the magazine clutch purses, she found her new career. “I re-designed them, got it patented and decided to sell them with part of the proceeds going to charity,” said Peer.

For every purse purchased for $79.99, $10 will be donated to one of the following charities: Colon Cancer Alliance, nest, iFred, Art Creation Foundation for Children, Family Violence Prevention Fund, National Foster Parent Association or the National Breast Cancer Coalition Fund.

Clutch for Cures started with six famous faces designs including Audrey Hepburn and Marilyn Monroe. Peer researched the women and found that Hepburn died from colon cancer and Monroe suffered from depression. In the

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beginning, donations for specific faces went to specific charities. The Colon Cancer Alliance was the first beneficiary of purse sales, as Peer’s mother passed away from the disease.

Now, customers have 45 designs to choose from several different categories, which include famous faces, arts and graphics, holidays and events and specials interests.

Customers can choose which charity will benefit from their purchase.

In the famous faces category, customers can choose from all spectrums of entertainment and history, from Barack or Michelle Obama to Jennifer Lopez to Jackie Kennedy to the Beatles.

Hardcore Twilight fans can now carry an Edward, Bella and Jacob clutch. And for the perfect purse for an evening of theatre—Wicked.

Customers can also create a semi-custom purse utilizing wedding or children’s pictures. And additional covers can be purchased for just $14.

Since starting her endeavor 18 months ago, a total of $8,000 has been raised to benefit the charities.

The purses can be found at Wild By Jen in Wildwood or at Jeanne’s Boutique in Clayton. The purses are also available online at www.clutchforcures.com.

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Charity Spotlight Habitat for Humanity of St. Charles County

FA S H I O N W E E K P R O G R A M

THURSDAY, AUGUST 26 LOCATION AMERISTAR HOME NIGHTCLUB

6:30pm

THEME VINTAGE to AVANTE-GARDE

CHARITY HABITAT FOR HUMANITY of ST. CHARLES COUNTY

MC MRS. AMERICA, ANDREA ROBERTSON

CELEBRITY PERFORMER BRADD YOUNG

RUNWAY LINEUP KATRINA BENNETT MARIA COPELLO NICOLE MOSS TRANG NGUYEN

It’s easy building green for Habitat for Humanity of St. Charles County.

The local nonprofit recently partnered with the Home Builders Association of St. Louis (HBA) and Laclede Gas Co. to build and certify all newly built Habitat homes ‘green.’

“Everything being built currently, and in the future, will be built green,” said Ashlee Johnson, executive director Habitat for Humanity of St. Charles County. “We think it’s going to be a great benefit for homeowners.”

Habitat for Humanity of St. Charles County recently received its green building certification from the National Association of Home Builders (NAHB), which is based on the NAHB Model Green Home Building Guidelines.

To achieve certification, the nonprofit had to complete several qualifications. The green building initiative looks at the lot design, how the land was prepared and developed, as well as water, energy and resource efficiency.

The ‘green’ homes all include low-flow toilets and faucets to save water, and a high-efficiency furnace and air conditioner to save energy. ENERGY STAR dishwashers and washing machines are also installed to help homeowners conserve water.

“In the long run it’s very beneficial to the homeowners with reduced utility costs--using less water and having high efficiency air conditioning and heating,” said Johnson.

Building a home with resource-efficiency is also key to building green. Whether it’s designing a home to utilize the most natural daylight or implementing strategies to reduce heat gain in the hot summer months, the ‘green’ houses are built tight to take advantage of all efficiency possibilities.

To keep the ‘green’ thinking going, the nonprofit also provides homeowners with a manual to help educate them about living environmentally friendly.

And the impact of the environment does not stop with the construction of the house. Johnson said all of the building materials are recycled on site.

Habitat for Humanity St. Charles County has closed on four homes this year and four additional homes are currently under construction. Johnson said three of the four homes under construction will be completed by the end of the year. One of the ‘green’ homes currently under construction in the Enclave of Eisenhower marks the first Habitat home in St. Peters.

“It’s nice to build in St. Peters and bring green to St. Peters,” said Johnson.

MARIELLA SHERRE - FIVE AT SEVEN

Habitat for Humanity utilizes about 2,000 volunteers annually. Johnson said the greatest need for volunteers is for the actual construction of homes.

LINDENWOOD COUTURE

“You don’t have to have a special skill set. Crew leaders provide on-site training,” said Johnson.

TAG

Volunteer opportunities are available all year round. To learn more about Habitat or to volunteer, visit www.habitatstcharles.org.

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DESIGNERS [STORY] Amy Armour Katrina Bennett Ten years ago, Katrina Bennett was working in an office—and she was bored to death.

Her husband Egzabia sat her down and asked her what she really wanted to do. “I love clothing and I’m really passionate about learning how to wear clothing,” said Bennett.

So, about 10 years ago Bennett took classes and learned how to sew. She went to Lindenwood University and earned a bachelor’s degree in fashion merchandising and fashion photo provided by design. Shortly after graduation, Katrina Bennett Bennett went to work as an assistant professor at Lindenwood University. She currently teaches beginning garment construction, fashion draping and two levels of pattern making.

She also designs a clothing line called Katrina Z’Chori. Her 13-year-old daughter Chori has acted as a model for Bennett’s designs. “I especially thank my daughter Chori who has been my model. She has been so patient with me,” said Bennett.

Not much of a sketcher, Bennett uses more of a hands-on approach to her designs. “I’m more of a freestyle person. I just go for it and see what I come up with,” said Bennett.

“You have to be yourself. You’re constantly learning new things…you have to do what inspires you.”

And over the years, Bennett has explored many different styles. “I’ve been through so many styles trying to find what I really love,” said Bennett.

Bennett’s first design was a light gold cocktail dress with black trim, but her favorite design was a two-piece gray and black suit.

At this time, Bennett describes her style as ‘polished.’ During Fashion Week, Bennett will be introducing a new line of dresses specifically designed for the modern, busy woman.

The dresses are clean, slick and chic. Bennett said the dresses are simple and clean, but have subtle details that make the dress stand out. “You will really standout and you’ll feel like a knockout,” said Bennett. “I guarantee you will love them.”

Bennett finds her inspiration for designs in the modern woman. “The modern woman has so much on her plate.

She’s busy and well educated and involved with charities,” said Bennett.

She also is influenced by designer Madeleine Zionnet. “You look at her work and it’s just phenomenal,” said Bennett, who also has been influenced by Calvin Klein.

Former professor Florence Dewan, who is the chair of the

& more

Lindenwood University school of Design, has made a lifelong impression on Bennett. “She has really helped me and encouraged me and pushed me,” said Bennett. “Working alongside her has been an inspiration for me to be a better fashion designer and professor.”

Her advice to new designers? “Don’t ever think that you’ve arrived…you should still be learning,” said Bennett.

Maria Copello

photo provided by Maria Copello

Maria Copello has loved fashion since she was a little girl. “Fashion has always been a big part of my life, as a kid I always liked to be innovative,” said Copello. “I love new trends and dressing in style.

I have a huge passion for design, and color and I enjoy creating new things.”

Copello will graduate from Lindenwood with a master’s degree in fashion design in December.

The first piece Copello designed was a strapless cocktail dress, made of a silk taffeta, with black and gold plaid fabric. “It had a big bow in the back. I wore it for a New Year’s party,” said Copello.

Her latest creation will be featured on Mrs. America. Copello designed a special dress for Andrea Robertson, Mrs. America, who will emcee two nights of Fashion Week.

Copello describes the dress as simple, yet sophisticated. “I designed a dress that would make her feel comfortable and feminine,” said Copello. “She was my inspiration.”

Studying fashion all the time has helped Copello grow as designer. “I study a lot, and I'm very determined in what I want,” said Copello. “I'm constantly learning new things, and pushing myself to be better.”

She describes her style as bohemian-chic. “I love bright colors, prints and textures,” said Copello. “I always take risks, I'm not afraid of experimenting and trying new things.”

Copello said her designs are targeted for strong and confident women between 17 and 45 years old. “(Women) who are not afraid of expressing themselves through fashion,” said Copello.

Copello finds inspiration all around her when she travels. “But my main inspiration is my native country Panama,” said Copello.

It’s hard for Copello to choose a favorite design because she loves them all. “I put my heart and soul into each and every one of my designs, they are all very important to me,” said Copello.

Copello’s advice to aspiring designers? “Be creative, be humble, and always believe in yourself,” said Copello.

S T R E E T S C A P E by night [ 25 ]

Trang Nguyen Trang Nguyen has loved to draw since she started kindergarten. By the time she was in junior high, Nguyen graduated to sketching clothes designed for her Barbie dolls. “I started sewing at home and hand stitching Barbie doll clothing…and I knew then that I wanted to be a fashion designer,” said Nguyen, whose mother Chau Van was a seamstress.

photo provided by Mariella Sherre photo provided by Trang Nguyen

Nguyen took sewing classes in college and recently graduated from Lindenwood University with a bachelor’s in fine art in fashion design. She will be moving to New York this summer to pursue her career as a fashion designer.

Nguyen finds inspiration for her designs from studying the people and places around her. “My inspiration comes from walking around or sitting down and looking at the place or my surroundings,” said Nguyen.

Nguyen said her style changes from time to time, but right now she’s interested in “sophisticated, classy, sexy and scandalous.” And that style will be featured in her line of garments she designed specifically for the fashion show during Fashion Week in St. Charles. Five of the dresses she will feature she describes as ‘very sexy, showing a lot of skin.’ “I love long dresses, like long evening gowns,” said Nguyen.

The remaining five pieces will feature both pants and dresses Nguyen describes as ‘casual elegance.’

Typically Nguyen prefers to use silky and smooth fabrics like silk chiffons and charmeuse to create her pieces, but she used gabardine, organza, silk chiffons, matte jersey and charmeuse fabrics to create the collection featured in the fashion show.

For aspiring young designers, Nguyen encourages them to think outside the box—and visit New York. “If you want to be a designer you should go to New York for an internship. It will be good experience and it will help you know how the fashion world is,” said Nguyen.

And Nguyen said don’t dismiss the knowledge of the college professors. “Listen to your professors. They know what they’re talking about,” said Nguyen.

Mariella Sherre - Five at Seven Five at Seven by Mariella Sheree offers affordable high-end luxury styles and women’s wear for contemporary, fashionforward women.

“Five at Seven by Mariella Sheree will debut its Spring/Summer 2011 collection, which will showcase 10 looks of contemporary tops, bottoms, dresses, and a couple of avant garde gowns,” said Mariella Sheree. The collection will also feature attractive colors including blacks, greys, whites, splashes of turquoise, as well as a blend of chiffon, cotton and polyester materials.

The online boutique, www.fiveatseven.com, with original designs by Mariella Sheree targets young professional women. “My target is women who shop rarely at the mall, mostly at boutiques, and who can also adapt to fashion and trends very well,” said Sheree.

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Sheree will present her spring and summer 2011 line at the Greater St. Charles Fashion Week. The collection includes shorts, dresses, and avante garde dresses.

“The design and inspiration behind the collection generated from various old Hollywood movies and the beautiful kaos of the fashion industry. The theme of the collection is called Beautiful Kaos Unfiltered. This unique and passionate collection expresses freedom, inner beauty, and glamour,” said Sheree. “The eminence of colors and fabric blends in this line are must-haves for every woman in the Spring/Summer 2011 season.”

Lindenwood Couture The School of Fashion Design in Lindenwood U n i v e r s i t y encourages the creativity of students throughout their academic careers. In their Intermediate Design class, students create art to wear pieces that allow them to show off their unbridled creativity.

They are encouraged to gather inspiration from any kind of source and use unconventional materials and techniques to make it a reality.

TAG Shoppers who want to bring a little vintage to their wardrobe should stop in at Timeless Authentic Garments (TAG).

Located at 6341 Delmar in the Loop, the vintage shop caters to trendy shoppers looking for unique clothing to set themselves apart.

Right now, Maxi dresses—long, flowing dresses that sweep the floor—are super popular at Tag. And the 1980s—in all its glory—are back in style and Tag has all of the pieces to keep both men and women in the trend.

“You will be on trend, and no one else will be wearing it,” said Laney Stout, with Tag. From rompers and jumpsuits to dresses to jeans, Tag has it all.

The all-vintage shop also carries a wide selection of accessories, bags and boots.

“We try really hard to stay stocked with what’s in trend right now,” said Stout.

Visit Tag online at www.tag-stl.com.

E V E RY T H I N G S A M [STORY] Amy Armour Forget fancy wrapping paper, Sam Miller wraps her Christmas presents in the comics.

Recycling was a part of her life even before she started her business Everything SAM, which takes recyclable items and turns them into useful products.

Miller can use newspaper to create a pillow, soda tabs to make a bracelet or old seatbelts to make a purse.

Her business was born three years ago after a class assignment bloomed into a career.

While taking a class at the University of Missouri-St. Louis, she was assigned to create something useful out of recycled material. Miller immediately thought of newspapers.

candy wrappers and potato chip bags to make useful items like placemats and coasters.

She’s even made a purse from old seat belts, tote bags from recycled sail boat sails, and a wastebasket from newspaper.

“It ballooned into this huge concept,” said Miller.

Miller attends trade shows and sells her unique items online at www.everythingsam.com.

“The purses are my favorite. As a woman I have a huge purse problem,” said Miller, who has made purses from newspaper, seatbelts, candy wrappers and soda tabs.

Miller can also custom make a bag using special newspapers, vintage magazines or restaurant menus.

Miller’s first recycled product she created was a square purse made from newspaper.

“The custom pieces are really fun. You get to use the papers that you can’t really throw away,” said Miller. “And it can also be used as a promotional piece for a company.”

“Originally it wasn’t very sturdy. But I got so many compliments and I started making them as gifts,” said Miller.

And while she’s making a living, Miller is also contributing to a green environment.

Miller then tried laminating the newspaper in a water resistant material which made the purse sturdier. And from that one square tote grew a line of purses, bags and accessories.

“It’s only going to get worse. I’m glad to help (people) become more eco-friendly,” said Miller. “There’s something that can be done with any kind of material. We just need to find a way.”

After her success with recycling newspaper, Miller started researching other possible materials. She found that she could use old

C L A S S I C S I G N S E RV I C E S Whether it’s a yard sign advertising a politician, a real estate sign geared to attract homebuyers or a commercial sign trying to draw in customers, Classic Sign Services can help.

Classic Sign Services has 30 years experience helping homeowners and real estate companies create the perfect signage to attract buyers.

Classic Sign Services can produce event signage, residential and commercial real estate signs, banners, yard signs or golf signage. The sign company can also help a company with everything from designing a logo to creating the sign to installing an electrical sign 265 feet in the air.

The company has a light duty crane service that can install and take down of all types of signage, as well as retro fit new energy efficient lighting. The company can also take care of lighting for parking lot maintenance, neon signs or general sign maintenance “We have a good working relationship with the cities in St Charles County,” said Bill Brinks, owner of Classic Sign Services. “We apply for permits to make sure a business is in compliance with cities (ordinances).”

Whether it’s an opening of a new business, the announcement of a new baby or an open house for a

[STORY] Amy Armour

REALTOR, Classic Sign Services can also create a customized banner, up to 84 inches wide and 150 feet long.

Classic Sign Services is an environmentally friendly company and it offers its customers quality service with less harm to the earth. “Our UV printer is environmentally friendly and creates no waste for our landfills,” said Brink. The printer does not use ozone depleting chemicals, volatile solvent or hydrocarbons. “This equals no harm to our environment,” said Brink.

And the ink is better for the clients. “The UV ink will hold its color longer in the sun than a solvent printer for lot less fading,” said Brink. Classic Sign Services stands proudly behind its work.

“I’ve had past customers say that new sign bought in 15 percent more business for us,” said Brink. “We did a LED message center for a church and they said they enrolled three new families. I had another owner of a fast food restaurant tell me he can change the message on his LED message center and within two minutes that’s what they start selling.”

For more information about Classic Sign Services, visit www.classicsignsmo.com.

S T R E E T S C A P E by night [ 27 ]

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Kelley’s

Deliciously Alive Show an entertainment experience!

www.westplexradio.com Kelley Lamm hosts “The Deliciously Alive Show” with her story telling co-host Janet. Lip smacking topics, sexy scoop, psychic insights, delicious dedications, hot talent and more!

SATURDAYS 9:00 AM ‘till NOON

S T R E E T S C A P E by night [ 29 ]

TA M I S C O T T [STORY] Amy Armour Tami Scott knew she wanted to be a part of the beauty industry since she was a little girl flipping through fashion magazines in her mother’s hair salon.

everything from foundation and blush to eye shadow and eye liner to shimmery lipsticks and lip glosses.

“I take pride in knowing what colors look best on everyone,” said Scott.

“My mom was a part of making people pretty,” said Scott.

“Cosmetology has just been absolutely what I am meant to do.”

While the makeup line does include some fun and trendy shades, the colors can be used on anyone—and nothing in the line will look garish.

Scott has been a beautician for 23 years, had her own salon and developed her unique makeup line. Scott is also the beauty expert each month for Great Day St. Louis on KMOV News 4.

“It can look good on everyone because all of the (products) have a natural base tone,” said Scott. “It’s a makeup line that you can’t make mistakes with. I want people to look and feel beautiful.” And the makeup is good for your skin and it lasts all day long—minimal touch ups necessary.

“I love what I do so much. I live for what I do for a living. It’s not work,” said Scott. “It’s so rewarding.”

After getting her license in 1988, Scott trained in Los Angeles for five years, taking classes and attending conventions to learn the latest trends and techniques in the industry. While in LA she also worked with models and photographers, and travelled on location with brides.

Scott has brought all the skills and knowledge she learned in LA back to St. Louis where she has an in-home studio that caters to clients for all their hair and makeup needs. From hair color and cuts to hair extensions and hair straightening, Scott can help brides, models or everyday women create their own unique, perfect look.

Scott said she was an innovator in going on location for weddings. For the past 15 years, Scott travelled to clients’ weddings to create the perfect makeup and hair for new brides.

In September, Scott will open the first make-up training academy in the Midwest. Scott will use her expertise and two decades of experience to teach professional makeup training in the academy located in Soulard. “It’s really a need here,” said Scott, who said the nearest makeup academy is in Chicago.

The academy will also include a makeup boutique and a Beauty Bar geared to women of all ages.

“Groups of women can come in and have a makeup party,” said Scott.

From bachelorette parties to mother/daughter nights to a night out with co-workers, Scott can help women apply makeup much more skillfully. She can answer questions, provide beauty tips and reveal some beauty secrets.

“Whether you’re 13 or 32 or 60, you always have questions about what looks best on me,” said Scott.

Scott also can provide a personal one hour makeup mentoring session for $75. Scott can teach clients their best colors, where to put them and how to look their best.

“I can teach you everything about what is best for you—for your skin tone, hair color, bone structure, eye color and lifestyle,” said Scott. “It all factors in.”

Scott developed a mineral-based makeup line in 1999, called the Tami Scott Makeup Collection, which includes

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“The makeup is fine milled and concentrated so it lasts longer in the container and on the skin without being heavy,” said Scott. “It’s rewarding to give people the gift of making them discover their beauty and showing them how to do it.”

For more information about Scott or her products, visit www.tamiscottstudio.com.

Beauty Tips from Tami Scott Mineral based makeup like Tami Scott Cosmetics is best for the skin. From Foundations & powders to shadows & blushes.

Start with a retexurizing face primer before foundation or powder. It makes your skin smooth & helps makeup glide on & stay on better. Also treats your face while you wear it for smoother skin.

Want your makeup to last longer? …..

Investing in better made cosmetics gives longer wearability. Better lines are more concentrated & are long lasting. Less expensive lines use fillers & they don’t last as long in the container or on your face.

Use Shadow Magnet (from Tami Scott) to keep eye shadow from creasing, fading or changing color.

To keep pencil eyeliner on for all day wear, line eyes & then use a tiny tip shadow brush & go over liner with matching eye shadow, this makes it almost waterproof!

Find a sheer lipstick that you love in a natural or neutral shade & try it with different colored lip liners to alter the color. It works! No more digging amongst five lipsticks in the bottom of your bag.

If your mascara doesn’t make your lashes as thick as you’d like no matter how much you put on…try dipping your finger in your loose face powder & touch lashes while mascara is still wet, wait a few seconds & apply more mascara!

Start with great Skincare- There is a phenomenal nontoxic skincare line available through Tami Scott called Glimpse. Remarkably cleansing & healing for the skin.

ON LOCATION BRIDAL STYLING

INTERNATIONALLY ACCLAIMED HAIR COLOR STYLING AND MAKEUP OVER YEARS OF EXPERIENCE USE OF HIGH END EXCLUSIVE COSMETICS

S T R E E T S C A P E by night [ 31 ]

100.7 [STORY] Robin Seaton Jefferson [PHOTOS] Michael Schlueter

Steve Kaspar and John Scheper

Nearly two decades after Steve Kaspar coined the term “Westplex” to describe roughly everything west of the Blanchette Memorial Bridge to Warren and Lincoln Counties, the second-generation radio broadcaster is celebrating the first anniversary of a new endeavor.

Westplex 100.7, the station Kaspar owns with partners John Scheper and Chris Blevins, is surpassing all of its founders’ expectations.

The station’s slogan—“Playing whatever we feel like”—basically sums up the sounds of Westplex 100.7.

“Our goal was to serve the Westplex community with a music format and a new station that appealed to people in their twenties, thirties and forties,” Kaspar said, “from Madonna to Metallica from Miley Cyrus to Slipknot. It’s literally ‘The Arch’ on crack.”

Kaspar also partners with his father Vernon Kaspar with stations KWRE AM 730 and KFAV FM 99.9. Vernon, a [ 32 ] S T R E E T S C A P E by night

lifelong broadcaster, has owned and operated KWRE since 1949. At 88 years old, Vernon also owns an AM/FM combination station in North Central Indiana.

Steve Kaspar and his newest partner John Scheper share a history of radio broadcasting—a family history.

Scheper’s own father, Jack Scheper, hosted the longest running continuous one-man talk radio show in the United States, “The People Speak”, from 1958 to 2008 on his station WHCO AM 1230 in Sparta, IL. The late Jack Scheper owned several radio stations in Illinois over the years.

Steve and John are heralding the first year of Westplex 100.7, and though the end product is a might different from what the creators envisioned, there is much to celebrate. “What we thought about starting and what we ended up with are two very different things,” John said. “”We wanted a local station for St. Charles, Lincoln and Warren Counties. And in all my years in radio, quite frankly I have never seen anything like this

happen.”

Despite a recession and the unique format of Westplex 100.7, the station’s founders are saying they are on to something. “This thing has exploded on two fronts,” Steve said.

“Both the listenership and acceptance and the demand for advertising have exploded exponentially.”

Steve and John started Westplex 100.7 with the idea of featuring high school sports along with a variety of music genres. They say today the station is a “marketwide player” that came about virtually overnight.

Admittedly, part of that success is due to the duo’s decision to use a personality-driven format.

“Where most large market radio is going away from personality-driven radio to songs and liners, we are going in the opposite direction,” John said. With Katy Kruze, formerly of KSHE FM 95; Beau Vighn, formerly of The Bull FM 93.7; and Joe DeNiro, formerly of FM Z107.7, Westplex 100.7 has grown into a formidable opponent for most of the St. Louis Metropolitan Area’s top stations.

“That’s amazing when you figure our signal only covers one-third of the St. Louis area,” Steve said.

But the on-air personalities aren’t the only ones getting credit. Steve and John said a “great staff that is passionate about the station” compliments the deal.

Office Manager Linda Ski, who has worked for both the former KXOK radio station and Atlantic Records, knows the business.

But Steve and John sum their success up with a mixture of one part luck and one part customer satisfaction. “We think we just did the right music at

the right time,” Steve said. “Listeners are demanding a variety of music. Shuffling of songs and iPods made it more acceptable to break out of the pigeon hole of radio music formatting.”

John agrees. “If it’s good we play it,” he said. John said it’s a near impossibility these days to keep up with any one kind of formatting and sometimes to even define them all. “We used to have 10 to 12 formats.

Now it’s up to 47. There’s news, news sports, sports talk, news talk, country, classic country, top 40 country, just to name a few. And that doesn’t even include the pie split into a million pieces with the rock format. You have progressive rock, alternative rock, classic rock, you name it.”

So to get around the confusion, Westplex 100.7 plays a little of most everything or as they say, whatever they feel like.

As for the Westplex, well, that’s taken off too. Since November 1991, when Steve first announced the name on his former FM station V100, businesses have followed suit, incorporating Westplex into their names.

The Westplex Information Network or WIN, a computer information entity started by the City of St. Peters, adopted the name as well.

Steve said at the beginning of the last decade of the 20th century, he went to the mayors of each of the cities in the Westplex asking for their “blessing but not their permission.”

The idea came from Dallas and Fort Worth, TX, Steve said. “Sixty years ago, the highway between those two cities was nothing but cactus and stubble. Texans chose the Metroplex to describe the now built up stretch of highway and the community, and it stuck.

“It’s pretty powerful when a radio station has the kahunas to name a community,” Steve said. “And you know you’ve made it when Channel 5 refers to traffic congestion in the Westplex.”

Westplex 100.7 is also streamlined online at www.westplexradio.com.

Tom Hannegan doing radio commercial to promote Fashion Week.

S T R E E T S C A P E by night [ 33 ]

ALOHA MISCHEAUX [STORY] Amy Armour Aloha Mischeaux has been feeling the beat of the music since she could clap her hands together. The 23-year-old St. Louis woman who made it to the Top 20 in American Idol in 2005 grew up with music in her heart and her voice.

The band consists of Monique Fox on the keyboards; Tiffany Brown on bass; Jackie Bergjans on guitar and Kayla Walker on the drums and Dell on the violin. The band also includes Tiffanie McMath, Reesha Archibald and Tasha Green as a back up singers, along with the only male Sean Chism.

“My grandmother told me when I was three years old and we took a trip to Witchita, Kansas I sang the entire way there and the entire way back,” said Mischeaux.

Mischeaux grew up listening to female artists Whitney Houston and Mariah Carey. “There’s not a lot of female artists right now that compare (to Houston and Carey),” said Mischeaux.

Mischeaux was raised in north St. Louis by her grandmother Gloria King. She attended University City High School before she was accepted to the American Music and Dramatic Academy in New York at the young age of 16. Besides choir class in school and the church choir, Mischeaux had no professional training or lessons.

Mischeaux describes her music as urban pop, similar to Alicia Keys or Rihanna, with an edgy appeal. “You can dance to it, but you can also really listen to the words. It’s a good mix,” said Mischeaux, who writes her own lyrics. “It’s young, but my grandmother likes it too.”

“I’ve always had stars in my eyes, and I’m very, very ambitious,” said Mischeaux.

Mischeaux released her latest single “Badd” in mid-July. “It’s a really cool song. It’s an up tempo club-like song,” said Mischeaux.

When she was 17, Mischeaux auditioned for American Idol in St. Louis with some friends. She said she wasn’t expecting much, but the singer/songwriter made it into the top 20 on Season Four of the popular singing competition.

“It was very nerve-wracking and it was a lot of work…but it was a good experience,” said Mischeaux, who roomed with American Idol winner Carrie Underwood.

And Mischeaux said she loved the fame created from the show. “You go from being a girl from U City to a being known everywhere in the country,” said Mischeaux.

Mischeaux started an all-girl band this year called ‘What She Said.’ The band opened for John Legend on July 3 on the St. Louis riverfront and has dates to play in St. Louis.

She was inspired to write the song when she was driving early one morning. A song from a car next to her caught her attention. “It was a terrible song, but I heard the sound of the drums and it made me think of Michael Jackson,” said Mischeaux.

“Sometime when I listen to someone’s conversation or a sentence, I get a melody for it. I’m very sensitive to words and sounds,” said Mischeaux, who writes all her songs.

She’s hoping to reach more fans worldwide with her new music and her girl band which plans to play throughout St. Louis and beyond.

“I have very supportive fans. And I’m just trying to make a name for myself right now,” said Mischeaux.

FULL HOUSE [STORY] Amy Armour It all started with a trip to a night club back in 1989.

When Matt Bryan visited the 25th Theater in Waco, Texas he was amazed with the beat mixing. “The DJ kept a seamless mix of music playing without interrupting the beat,” said Bryan.

Bryan was so intrigued with the music, he started working as a DJ. After high school, Bryan attended ITT Technical College where he earned his bachelor’s degree in electrical engineering. After graduation he worked in the medical field with lasers during the day, and was a DJ at night.

“I noticed that DJs weren’t beat mixing. They were just playing music,” said Bryan.

In 1995, Bryan decided to take his passion for music and people and invest in the industry full time. He started Full House Productions.

Whether it’s a wedding reception, a corporate event or a community fundraiser, Full House Productions can take care of your music needs.

But it’s not just about providing the perfect music to compliment an event. “You have to have a passion and you

[ 34 ] S T R E E T S C A P E by night

have to know how to read a crowd,” said Bryan. “You have to cater to everyone’s music genre, using a wide variety of mixes and getting everyone involved in the party.”

Personalized service sets Full House Productions apart from the competition. “We have a more personal side. We will find out exactly what your needs are and personalize it and customize it for you,” said Bryan.

Full House Productions will always honor the client’s play lists, as well as avoid the cheesy music like the Hokey Pokey or the Duck Dance.

And presentation is everything. Bryan said all of the sound systems are clean and the equipment is in excellent condition. The equipment can blend into the event, and avoid taking anything away from the party atmosphere.

“We think that every event is a special event and it needs to be done right,” said Bryan.

For more information about Full House Production, visit www.fullhouseproductions.com.

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S T R E E T S C A P E by night [ 35 ]

C A RY O ’ B R I E N [STORY] Amy Armour

“I love doing hair. But I love teaching someone else how to do hair better,” said O’Brien.

After failing to clean the pool when he was 15, Cary O’Brien was forced to work in his mother’s hair salon.

O’Brien spent the summer shampooing clients and sweeping up hair.

O’Brien said while he cuts hair well, it’s all about teaching his students to do better and “getting people to really grow as a hairdresser.”

Little did he know that during that summer in the 1970s, his mother Jo O’Brien introduced him to his life-long career in the beauty industry.

Cary O’Brien’s will be the exclusive hair team for the Greater St. Charles Fashion Week at Ameristar Casino Resort and Spa on Aug. 25-28.

By the age of 18, O’Brien had his cosmetology license and he took over his mother’s salon in St. Charles when he was just 21.

O’Brien is especially passionate about the business side of the salon.

In 1990, O’Brien and his wife Talisa opened their first salon, Professionals Limited, in St. Charles. In 1999, the couple opened Cary O’Brien’s Design and Color Spa located at 2107 Zumbehl Road in St. Charles.

Cary O’Brien’s Design and Color Spa is a full-service salon and spa. Customers can get a haircut or color, indulge in a pedicure and manicure or have their makeup done. The spa offers massage and body treatments, facials and waxing. In addition, brides-tobe can check out the pampering bridal services for their special day.

Clients at the salon can expect only the best.

“We have a minimum standard of excellence,” said O’Brien.

At Cary O’Brien’s Design and Color Spa, hairdressers are hired right out of beauty school.

“We take them through a training program, where they train on live models,” said O’Brien. “My job is to really grow our team, be a leader and help the team.”

The salon employs 27 and some of the employees have been with the company for more than a decade.

“Our vision is to provide an environment for our team to work and grow personally and professionally,” said O’Brien. “I take care of my team and their job is to make the guest feel better when they leave.”

O’Brien is behind the chair, cutting and coloring hair once a week in the salon.

[ 36 ] S T R E E T S C A P E by night

“My goal is to really advance the beauty industry,” said O’Brien.

O’Brien is on the board of directors for the Professional Beauty Association and the president of the salon section of the board. He also volunteers his time and expertise to local beauty schools.

While the salon carries a full professional line of products from Redken, Dermalogica, Rx Systems and Pureology, it also carries its own private label of products.

The O.B line is exclusive to Cary O’Brien’s, and includes shampoos, conditioners, hair gels, dry shampoo, mousse, hair paste and hair sprays. O’Brien said the products are all color-safe and promote a longer life of color. Each product is specifically designed for different types of hair—from coarse to fine to curly.

The product further specifies whether it will boost shine, volume or tame the wild curls. And the line also includes separate products for men.

“I love developing new products and sampling what will be next,” said O’Brien.

The biggest seller for the O.B line is the Rockin’ Oil Treatment, which is used to smooth out fussy hair. O.B whipped spray mousse is also a big seller.

The salon recently launched O.B mudd which is a flexible styling paste. Unlike a gel which can become sticky and crispy, the styling paste allows users to rework the hair even after the paste has dried.

In his spare time, O’Brien is extremely competitive, and he trains for marathons and ultra marathons.

S T R E E T S C A P E by night [ 37 ]

V I C K I E N E W TO N [STORY] Kate Santellano She describes her style as “classic with a twist of funk.”

She has won an Emmy as Best Anchorperson by the Academy of Television Arts and Sciences. She is a wellknown face to viewers in many different cities, having worked in Atlanta, Detroit and Little Rock. And now she is Emcee for the Greater St. Charles Fashion Week.

She is Vickie Newton, Anchor/Reporter for “News 4 St. Louis” with Larry Conners at 5 and 10 p.m. weekdays.

Almost 10 years ago Newton moved to St. Louis and immediately made an impact. Known for her timeless and stylish wardrobe and a kind heart, Newton spearheaded the formation of a partnership among organizations that promote literacy, including the Literacy Roundtable and St. Louis Rams. “It is important for me to have an understanding of our community, neighbors and understand who they are.”

That passion for helping others is what helped Newton decide to participate in this year’s show. “I support the idea of combining fashion with an opportunity to help others. It is a chance to be cute and charitable!”

Newton’s timeless style has made her somewhat of a fashion icon in the St. Louis area. However, finding the perfect outfit is not always as easy as it looks. “It is a hard balance to find stylish and age appropriate pieces,” said Newton.

photo provided by Vickie Newton

So what fashion item is a must for Newton? “Killer sandals are a must have in my wardrobe.” And Neiman Marcus Private Label cashmere wrap is something Newton cannot live without.

In her spare time, Newton enjoys reading, cooking and entertaining. And being an accomplished pianist, it is no wonder that her grand piano is one of her prized possessions (next to her opaque tights!).

Newton is looking forward to the Greater St Charles Fashion Week to “learn new fashion tips and to visit a part of the metro area that she does not get to visit very often.”

[ 38 ] S T R E E T S C A P E by night

The Cinderella Project [STORY] Amy Armour “We are all, it seems, saving ourselves for the senior prom.

But many of us forget that somewhere along the way we must learn to dance.” Alan Harrington, “Life in the Crystal Palace” (1959)

how lucky I am and not to take things for granted like a prom dress. I felt lucky to be a part of it and help these girls out who don’t have a lot. I also made some new friends.”

They refer to it as “prom dresses with a purpose” and essentially volunteers provide everything but the date.

Last year, “The Cinderella Project” collected over 3,000 used prom dresses for local teens who may not otherwise ever experience a young girl’s dream night— senior prom.

Some 50 agencies and high schools throughout the area make referrals to the project. Those girls then come in for private consultations. Students from the Fashion Department at Patricia Stevens College helped with the organization and setting up the boutique last year. The dresses were fitted and altered by volunteer seamstresses including Diann Swain and DIY Style in St. Charles. Other volunteer stylists do the girls’ hair and makeup on the big day. Jewelry is often donated as well. The Powder Room Makeup Oasis and Boutique of St. Peters gave full head to toe manicure, makeup and hair makeovers last year.

“It’s a special time for every girl and these girls would not be able to go to prom without this,” said Diane Wolferding, development director for the Community Council and organizer of the event. “It’s one less thing they have to worry about.”

The Community Council was honored recently for its efforts in 2010. The organization received the “Purple Dress Award” from “17 Magazine,” an umbrella organization over various corporate supporters of the program.

This year, the Community Council is seeking help in raising the funds it takes to get those dresses cleaned, fitted and distributed to the many young women who will step out in them in 2011.

“Wands & Wine” will begin at 5 p.m., Thursday, November 18 at the Winery of the Little Hills. For a $25 ticket, attendees can enjoy wine and appetizers and then head off for a private pre-holiday sales event at MOss Boutique, Fran’s, Stitches, European Accents, Main Street Books and the Little Hills Wine Shop. The evening will culminate at 9 p.m. with a chic silent raffle.

Thanks to many volunteers and the Community Council of St. Charles County, hundreds of local girls will again be dancing the night away at many area senior proms come next Spring.

The fundraising event, “Wands & Wine,” promises to be an evening of wine, girlfriends and shopping to benefit “The Cinderella Project.”

“Every girl needs to feel like a princess and everybody’s got their ball,” said Wolferding. “For girls not to experience that is a shame, when people have these dresses sitting in their closets. These dresses have been worn four, six, eight hours. What are you going to do with them? And the girls and the moms that donate get as big a kick out it as the girls who are getting them.”

Wolferding said the project specifically needs larger size dresses, including those sizes 14 to 30, as well as gift cards for shoes and restaurants.

For more information call 636-978-2277, www.cinderellastl.com, or email Cinderella@communitycouncilstc.org.

visit at

Wolferding said a lot goes into getting the donated dresses from the giver’s to the receiver’s closets.

The group, consisting mostly of volunteers, collects dresses throughout the St. Louis Metropolitan Area in the months leading up to prom season, but must find space in which to store them. A storefront is rented out in Mid Rivers Mall where volunteers will set up a boutique so the girls can experience the thrill of shopping for their prom dress. Volunteers must obtain fixtures and hangers and must transport the dresses from the various collection sites throughout St. Louis and St. Charles County. Girls come from as far away as Effingham, IL and Moberly, MO. Teen volunteers serve as personal shoppers. Ashley Hannegan, a 16-year-old at Lutheran High School in St. Charles, worked the boutique last year. She said she thinks she may have gotten more out of it than the girls she was serving. “I went around with the girls and helped them pick out their dresses,” she said. “It was a lot of fun. I got my friends involved. It made me realize

Ashley Hannegan, Cinderella Project teen volunteer photo provided by LaBelle Visage Photography

S T R E E T S C A P E by night [ 39 ]

Charity Spotlight St. Charles Humane Society

FA S H I O N W E E K P R O G R A M

All dog-lovers are invited to play in the park this fall—and help raise some funds for a local pet-loving nonprofit.

FRIDAY, AUGUST 27 LOCATION AMERISTAR HOTEL EVENT LAWN

6:30pm

THEME JEANS, LINGERIE and SWIMWEAR

CHARITY ST. CHARLES HUMANE SOCIETY

MC VICKIE NEWTON

CELEBRITY PERFORMER SEVIIN LI

FEATURE DESIGNER JASON CHRISTOPHER PETERS - NYC

The annual “Trails for Tails” event will be held on September 12 on the St. Charles riverfront in Frontier Park.

The pet-friendly event will feature a one-mile walk for owners and dogs and a pet contest where pooches can compete for “Best Dressed” or show off their best tricks.

The event will also include several vendors including vets, groomers and rescue groups.

The event will benefit the St. Charles Humane Society located at 1099 Pralle Lane.

The St. Charles Humane Society is the only no-kill shelter in St. Charles County. The shelter rescues dogs and cats and provides a safe haven until the pets find a permanent home. The shelter—which opened in 1973— has helped hundreds of animals each year.

The St. Charles Humane Society is not affiliated with any other humane society and it receives no local, state or federal funding. The nonprofit relies on private and corporate donations and grants.

The shelter rescues pets from owners who can no longer care for them, as well as many local shelters that are overcrowded. The St. Charles Humane Society—which has space for up to 60 cats and 30 dogs—is almost always full.

“We are sometimes able to prevent them from being euthanized,” said Kim Brown, executive director.

The organization also has help from pet ‘foster parents’ who take in pregnant or young kittens or puppies who aren’t quite old enough to be placed in the shelter.

Brown said the foster families keep animals with special needs, enabling the shelter to save an additional 30 pets.

“Foster families enable us to further our mission. We can’t have pregnant animals or animals that are very young. It opens us up to helping those kind of animals,” said Brown.

HODA ABDIAN

Families looking to add a new puppy or kitten to their household can check out the many animals featured on the nonprofit’s website www.stcharleshumanesociety.org. Families will need to fill out an application—which can be downloaded on the web site—or come in person to the shelter. The St. Charles Humane Society also has mobile adoptions once a month.

RACHEL GRAYEM — T-SHIRTS for JEANS

If a family has other pets, the St. Charles Humane Society will host a ‘meet and greet’ to introduce the new family member to the existing pets.

ALLYCE KING SWIMWEAR

“We want to make sure it’s the right fit for the pet…and make sure the pet will fit into the family’s lifestyle,” said Brown.

KRISTY LEE COLLECTION

The nonprofit is always in need of volunteers to help, whether it’s answering phones, helping with events, socializing the animals, or simply petting the puppies.

RUNWAY LINEUP

“We have lots of opportunities available to help and we can match up your interests with our needs,” said Brown.

JASON CHRISTOPHER PETERS SWIMWEAR APPLE BOTTOM JEANS DIYStyle [ 40 ] S T R E E T S C A P E by night

For more information about the St. Charles Humane Society, or to volunteer, call 636-949-9918.

Runway Lineup [STORY] Amy Armour

Hoda Abdian Fashion design was not the first passion for recent Lindenwood University graduate Hoda Abdian.

Abdian moved with her family to the United States from Iran at the age of photo provided by Hoda Abdian 14. After getting her beautician’s license after high school, she worked for seven years.

On her first trip home to Iran, Abdian was shocked with the lack of support.

“People (in Iran) look very down on hair stylists. It’s usually the last choice for a woman. It was a shock to me because I was so proud of who I am,” said Abdian.

“People would say to me, ‘why are you deciding to brush hair for the rest of your life.’”

So, Abdian decided to go to college where she could pursue a more accepted career—but also have the freedom to express herself. Abdian graduated in May from Lindenwood University with a bachelor’s degree in fashion design.

“I take inspiration from everything that happens on a daily basis,” said Abdian. Her inspiration for the collection came from all of the females back in Iran who are not allowed to wear certain colors or show too much skin.

“In Iran women are such prisoners in their own wardrobes. They can’t express themselves. They have to follow the rules that society puts on them,” said Abdian.

Swimsuits for women are forbidden in Iran, which is exactly why Abdian chose swimsuits for her first collection.

In her ‘Shackled’ collection, the women will be wearing locks and chains over the designer swimsuits representing being chained down by society.

“It’s time for them to break free,” said Abdian. “It inspired me to want to start this movement and I hope

and pray that a lot of females will follow me and transform one mind at a time.”

Abdian advises aspiring designers to be positive. “A lot of people like to say no. Don’t take no for an answer.

Each no should motivate you more and more to become better,” said Abdian. “My sewing was terrible until the last couple of semesters of school. And I told myself I was not going to look at my sewing machine as a monster—but my best friend.”

And it worked, Abdian became a better seamstress.

“It’s just a state of mind. You have to be positive” said Abdian.

“The sky’s the limit. Go after what you love.”

Rachel Grayem

photo provided by Rachel Grayem

Rachel Grayem doesn’t feel comfortable unless she is wearing at least one unique item. So, it’s no wonder that her designs push the envelope.

The first piece Grayem designed was a silk scarf that she hand painted with skulls and crosses all over it. It caught the attention of porn star Jenna Jameson and landed Grayem a spot in InStyle Magazine. “It ended up being the first of numerous scarves that Jenna Jameson bought from me as well as the start of my business,” said Grayem.

Grayem has designed a t-shirt collection called Mati, which means “eye” in Greek and refers to “the evil eye that wards off evil”.

“My line really draws from other t-shirt designers like Lauren Moshi and Wildfox,” said Grayem. “My target market is anyone from a pre-teen to women in their late thirties, early 40's. It’s for anyone that appreciates the unique and for all those who make life colorful.”

Grayem lives her designs, and she has two styles she dresses in: work and play. “They’re totally different so I sometimes say I lead a double life in terms of my clothing,” said Grayem. “Generally, though, I'm S T R E E T S C A P E by night [ 41 ]

always trying to push the envelope without being too outlandish. I like to be edgy, but at the same time (be) very classic and chic.”

King’s swimsuit designs have been used on contestants for Miss Teen USA, Miss America and Ms. Hooters International.

Her Mati collection is available at specialty boutiques through the United States, as well as Tokyo and Dubai.

Grayem said her collection is most prominent in California and Florida.

King finds inspiration for her designs just by travelling and visiting New York City. Art museums also provide inspiration to her designs. “I’m obsessed with art museums. And I love looking at historical garments,” said King, who is also interested in historical costume.

“My favorite piece I've designed was a set of three skulls called "Here No Evil, See No Evil, Speak No Evil," said Grayem. “It was an image of three skulls that played off the three monkeys you see often…It was very popular and to me for a while seemed like the piece I was known for that everyone wanted.”

King describes her style as very girly, very feminine and very sparkly. “I like to use very bright colors, with a lot of sparkles,” said King, a former model and pageant participant.

Grayem attended Stephens College and studied abroad at American Intercontinental University of London. She graduated from Stephens College in 2005 with a degree in fashion design and art.

King will present her Allyce King Swimwear line during the Greater St. Charles Fashion Week. She will show five of her brightly colored one-piece swimsuits that have been used in the Miss Teen USA competition, as well as some of her two-pieces that have been worn in the Miss USA competition.

Grayem advises young designers to never give up.

“It’s really tough and there are times where you want to give up but remember its what you love to do,” said Grayem “Getting a second job to help support your passion isn’t a bad idea either.”

To check out, or purchase, some of Grayem’s designs visit www.maticollections.com.

Her swimsuit line is also carried in Sassy Chic, a pageant store in Kansas City, as well as DIY Style.

King advises young designers to find their special niche. “Find your niche market because there are a lot of designers out there and you need to set yourself apart,” said King.

Kristy Lee

photo provided by Kristy Lee

Allyce King Allyce King has been sewing since she was a little girl. Her mother, Cindy Cummins, taught her to sew at the young age of six and King has loved it ever since. She took lots of art classes and continued to sew in high school. One of her first creations was her senior prom dress.

King attended Stephens College in Columbia, Mo. where she earned her bachelor’s degree in fashion design and product development. While in college, King started designing patterns for McCalls.

While exploring different styles of clothing, King fell in love with knitwear and swimwear. “I was one of the only ones in my class that liked to design swimwear. I loved it,” said King.

After graduation in May 2009, King decided go out on her own and launch a swimwear and resort line— called Allyce King Designs.

Sewing quilts with her grandmother was the start of a career in fashion for Kristy Lee. Lee started sewing quilts with her grandma when she was only 12 years old.

By the time she was in high school, she taught herself to sew and made all of her formal dresses for school dances.

After deciding a career in fashion would make her happiest, Lee attended Lindenwood University.

She earned her bachelor’s degree in fashion design last year, and she is currently completing her master’s in business administration.

Lee’s first design in college was a long white Grecian gown, with chiffon draping fabric across the chest and silver brooches. “I’m still most proud of that dress,” said Lee. Lee likes to use basic fabric and colors to allow for her

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design to make an impact. “I like very classic silhouette and clean lines. I like to use simple fabrics in an interesting way,” said Lee. “I want the design to stand for itself.”

DIYStyle (Design It Yourself Style) had its start in 2007 as a national website, www.dyistyle.net, designed to encourage a younger generation to learn to create and sew fashion.

Lee will present her new collection of lingerie and evening wear at St. Charles Fashion Week. Her collection was inspired by the latest “Alice in Wonderland” movie. Lee said the collection is very girly and whimsical and will feature lots of ruffles— along with a dark element.

“A lot of what we design for DIYStyle projects come from popular designs that we see can be interpreted easily for the beginning sewer,” said Cindy Cummins, owner. “The web site has evolved into a video podcast show and a pattern line with McCall Pattern Company.”

Lee’s designs are often inspired by the art direction in movies. She also draws inspiration from art and architecture.

Evening wear is her specialty and her favorite type of clothing to design. “I love to make a (gown) to compliment the female form and make it elegant and flattering for a woman,” said Lee.

The company expanded its local reach in 2009 when it opened the DIYStyle Workshop—to teach sewing and fashion classes—at 804 North Second Street in St. Charles. In June, the DIYStyle Boutique opened next door to the Workshop at 806 N. Second St. The boutique features local St. Louis and St. Charles County designers, which include Allyce King, Cummin’s daughter

Her advice to young designers is to be prepared to work hard. “(Fashion) is tough. It’s a lot of hard work and dedication. To really get by you need to be committed,” said Lee.

“We show the fashionistas how to create fashion,” said Cummins. “And now we also support local fashion designers to sell their collections, fully supporting the DIY ethic.”

Apple Bottoms Jeans

The web site continues to grow new members.

Cummins said typically two new fashion projects go up each month, and most of them have a video that shows how to do the project.

Finding the perfect pair of jeans is difficult for every woman.

But not if you try Apple Bottoms Jeans By Nelly.

“It’s very hard for a woman to find a pair of jeans that fit in the thigh, the waist and the butt. We’re the best at providing the whole package,” said James Ferrell, with Apple Bottoms Jeans. “Apple Bottoms jeans were created to fit women with curves.”

Ferrell said the Apple Bottoms Jeans woman is strong, independent and intelligent—a well rounded woman.

And the jeans are designed to be worn on a lazy Saturday, a Sunday in church or to work on Monday.

Apple Bottoms Jeans—which can be found in Macy’s Department stores in St. Louis—come in sizes 0-14 in juniors, sizes 14-24 in women, and in toddler sizes for children.

Apple Bottoms Jeans were created in 2003 by St. Louis music artist Nelly, as well as Yomi Martin and Dan Kelly.

DIYStyle Fashionistas who are looking for a new sewing project, want to learn more about fashion, or simply want to check out clothing from local designers, can check into DIYStyle.

“We post all the instructions with it on the website so that you can DIY. In between our project videos we have designer interviews, fashion show videos, and more just to mix it up a bit. Visitors can also add comments to our blog that we update as often as we can,” said Cummins.

Cummins has always loved to sew and create clothes.

“I think I thrived on the aspect of having the coolest clothes that no one else had. I decided to make it my career early on and just really love what I do. Now that we are working with a lot of local fashion designers, helping them to make their dream careers work I feel like I am coming full circle,” said Cummins, who has a bachelor’s degree in clothing and textiles and a master’s in instructional technology. Cummins said new designers should go for their dreams—but be prepared to work very hard.

“If you really want to be a designer and have the vision you must also have the drive. Talking and dreaming about it are not enough. Be ready to pull out all the stops and be confident in what you design and your style,” said Cummins.

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Getting to know SEVIIN LI [STORY] Kate Santellano With songs like “Good Together” and “MVP,” Seviin Li is quickly becoming one of St. Louis’ favorite music performers. Born in Madrid, Spain, and having lived all around the world, Telisha Lee, or Seviin Li, speaks to your heart as she takes her experience with diverse cultures and effectively combines the eclectic influences into a unique sound that tastefully melts genres together.

Successfully blending Gospel, Jazz, Hip-Hop, R&B, and Alternative music makes it hard to put a “label” on Seviin and that is just the way she likes it. For she is not just a singer, she is a vocalist / song writer / actress. She embodies the poise, personality and powerful stage presence that draws her audience in. “My diversity is what sets me apart. I like all music and enjoy creating my own style.”

Most recently Li collaborated with Murphy Lee on “Age of 21” for his album "UCME". She also did a collaboration with him on his song “Regular Guy” on his 2003 platinum selling album “Murphy’s Law”. She has also had the privilege to share the stage with national recording gospel artists Shirley Murdock, Dottie Peoples, and Twinkle Clark. She has shared the stage with old-school artists such as Cuba Gooding, Sr. and Apollo legend David Peaston.

Having accolades such as Best Soloist of the Year from the Midwest Conference of Christian Artists (MCCA), and voted one of the best female vocalist from St. Louis has helped put Seviin on the fast track to being one of the best female vocalists.

You can find Seviin performing the lead role, Treasure, in the gospel stage play “The Fight for Amazing Love”, written and directed by Michael Harper. The show premiers August 7, 2010 at 2:00 p.m. at The Roberts Orpheum Theatre. For more information and additional show times go to www.robertsorpheum.com.

Debuting her first single this fall “Good Together”, Li looks forward to a long music career that will continue to captivate the listener with her eclectic energy and style. photos provided by DERRTY ENTERTAINMENT

The youngest of three girls, Li enjoyed singing in the church choir as a child. “My father is a musician. He is a singer, song writer and pianist,” Li said. “Growing up we were known as the Lee sisters as we traveled to different churches and sang.”

While studying music at Florissant Valley Community College, Seviin Li was urged to audition for a part in the Gospel play “Be Careful What U Pray For,” and ultimately spent the next 9 years touring with the company in hit performances such as “I Need You Now,” “Tell Hell I Ain’t Comin,” “P.H.A.T. Girls Don’t Cry,” and “A Fool For Love.”

Q & A with Seviin Li • What is your Favorite Movie?

• Right now it is Step Brothers. I can’t get enough of it!

• What is your favorite hobby?

• Cooking. I love to make homemade vegan cheese.

• What is your favorite food?

• Vegan macaroni • What is your favorite restaurant?

• Easy. Lemon Grass • Who are some of your favorite musicians?

• Lauryn Hill, Jill Scott and Pink • How do you take care of yourself with such a fast paced lifestyle?

• 9 years ago I turned vegan. It has really helped me take care of myself. It is a lifestyle that helps keep my body in shape. I also love working out!

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Xanadu Public Relations [STORY] Amy Armour [PHOTO] photovideoimage.com It’s all about the buzz at Xanadu Public Relations.

Xanadu Public Relations helps its clients create a positive buzz in the media world.

“When we create buzz, we're essentially building interest and strengthening our clients' relationship with the media and the community. We put our clients' services or events in the spotlight by getting mentions in newspapers, magazines, television and online,” said Cillah Hall, owner of Xanadu Public Relations. “Getting an instudio interview with respected anchors and reporters is a very effective way that we create buzz for our clients. It's a third party endorsement that makes people feel like your event is the place to be, or your product or service is something they need to pay attention to.”

The St. Louis-based company offers a wide variety of services for its clients ranging from media relations and media training to crisis management and event planning.

The public relations company can write press releases, arrange news conferences and place client stories in major news outlets. Xanadu—which means uptopia—specializes in increasing company visibility in the media.

“If you are looking for that buzz and media exposure—that’s what we do really well,” said Hall.

Hall spent six years as a news producer for KSDK-News Channel 5 in St. Louis before transitioning into public relations. Prior to that, she worked as an assignment editor and web producer at a CW television network affiliate. Her experience behind the scenes in the media provides her clients with an insider’s look into the world of media.

“We understand the media more than the average person,” said Hall. “We know what the media wants and that gives us an edge. My experience in media relations separates me from a lot of the public relations companies out there.”

Xanadu can also help its clients with media training, an important aspect of a successful public relations campaign.

“Most television interviews last three minutes or less. It's important that our clients stay on message and communicate things that they want the public to know early in the interview,” said Hall. “It sounds easy, but it takes some skill in order to be effective. In a crisis situation, reporters are

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trying to get the 'scoop'. If an organization is going through a crisis that could potentially damage its reputation, the spokesperson and the head of the organization have to have the skills needed to respond when an enthusiastic reporter attacks.”

Clients can also expect a bit of the spectacular at events hosted by Xanadu Public Relations.

“I have the ability to bring A-listers to events which can create an extra buzz and a little bit of the spectacular,” said Hall. “We also create buzz by adding a little 'Je nai Sais Quai' to a client's event. That special something that gets people excited, like a special appearance by well-known entertainer, sports figure or politician.”

One of Hall’s first clients was Murphy Lee, an award winning Grammy artist and platinum selling recording artist. Lee was also a member in the St. Louis Lunatics, a hip hop group which also included Nelly.

Xanadu Public Relations can help clients in all different fields, from small businesses to nonprofit organizations to local and national celebrities.

“We want to create a buzz for every client,” said Hall.

And clients can expect hands-on, personal service from Hall.

“One of the benefits of a small business is that we are intimately involved with our clients,” said Hall.

Xanadu also added Celebrity PR to its list of services and welcomed entertainment public relations maven Mani Savilay to the company.

“Her experience working with music artists and other celebrities is an added benefit for Xanadu clients," said Hall.

In addition to the connections that Xanadu has, the company has great relationships with other publicists who help bring additional A-list clients to events.

“I understand what the media wants, how they work and what I need to do to get my clients what they want. Some of the clients that I am working with were previously represented by large PR companies with lots of added costs. What they love about Xanadu is the fact that it's small.

We take the time to listen, we build relationships with our clients and we customize our services to fit their needs,” said Hall.

For more information, visit www.xanadupr.com.

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We s t M o d e l & Ta l e n t M a n a g e m e n t [STORY] Amy Armour [PHOTO] John Fedele

As a former professional model with more than 20 years of experience, Gail Lasater knows the industry.

The experienced model opened West Model Talent Management, a full-service, exclusive boutique agency for models, actors and stylists in St. Louis, six years ago.

“I knew I wanted to be more than an agent. I wanted to help build careers in a focused and methodical way,” said Lasater.

The agency specializes in fashion runway, fashion print, commercial/lifestyle print, on camera commercial TV and film. Models represented by her agency have been placed in local and national publications.

“As an ex-professional model, I use that experience to help with the development of all of our models,” said Lasater. West Model Talent Management provides all its models and actors with on-going training, workshops and development programs to assist in the development of their careers.

“We don’t want to send anyone out without the know-how or the tools to be successful,” said Lasater.

The West Model Talent Management development program includes on camera workshops, fashion runway workshops and makeup application workshops.

“Sutton has created close ties with agencies in larger markets, like Miami, Chicago, New York and Los Angeles,” said Lasater. “Our presence is now known nationally.”

Lasater said West Model and Talent places its models with agencies in major markets nationwide including New York, Los Angeles, Miami, Chicago, Dallas and in Europe.

A few of the agencies where West models are placed include: Ford Models, IMG Worldwide, Next, Marilyn, Storm, Vision Los Angeles and Factor Women.

Since St. Louis is a secondary market for models, the close ties with larger agencies across the United States will give West Talent the opportunity to help local models grow in larger markets.

The agency recently booked its first national fashion spread in Seventeen Magazine. The eight-page spread will feature 17-year-old Colleen Quigley from St. Louis in its October 2010 issue.

Being a model isn’t easy and neither is getting into the industry. Lasater advises aspiring models to visit a legitimate agency to get a truthful evaluation—and no portfolio is necessary.

“All I need to see is the raw person,” said Lasater. When looking for new model talent, Lasater looks for height—a minimum of 5’7”—and physical fitness. The model must also be photogenic, have an interesting face and absolutely no tan.

“We also encourage our talent to take advantage of the many opportunities in St. Louis for acting workshops, boot camps and classes,” said Lasater.

“The number one enemy to a model is the sun,” said Lasater.

“Skin and hair are her business. She must have impeccable and beautiful skin. Wear sunscreen every day and stay out of the sun.”

The agency is small—but that is intentional. “We stay small by design. We want to represent the best talent in St. Louis,” said Lasater. “We represent quality, exceptional talent.”

Models and actors represented by West Model Talent Management can expect hands-on service and hand holding from their agency.

The agency started a talent division two years ago to help actors of all ages, both male and female.

“We nurture and develop them to be successful in a larger market,” said Lasater.

“We will always be there for our talent. We support them and get them ready for a larger market.”

“Our talent division is growing by leaps and bounds. We are very busy with camera work,” said Lasater.

Lasater’s 24-year-old daughter Sutton--also a former model-joined the agency in January as an assistant director. In her position she has been scouting, developing and placing talent.

S T R E E T S C A P E by night [ 49 ]

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Charity Spotlight OASIS Food Pantry

FA S H I O N W E E K P R O G R A M

SATURDAY, AUGUST 28

In the last year OASIS Food Pantry has seen nearly a 60 percent increase in its client base. Hard economic times are forcing many families to rely on food pantries to stretch their grocery budget.

The OASIS Food Pantry, recent recipient of The Living Faith Award, is a 501(c)(3) non-profit charitable mission dedicated to providing food and hygiene items to families in need.

LOCATION AMERISTAR CONFERENCE CENTER

THEME DESIGNER NIGHT

CHARITY OASIS FOOD PANTRY

6:30pm

Each month the nonprofit provides free food and hygiene items to as many as 500 families — over 1,400 people — living in St. Charles County. Families who are referred are allowed to utilize the pantry once a month to help keep their families fed.

Terry Rodewald, executive director for OASIS, said the food pantry receives its food from the St. Louis Food Bank and various food drives throughout the year.

The food pantry benefited from 42 food drives last year, including 32 schools and 10 local businesses. In addition, area boy scouts, postal workers and operation food search have donated items to the pantry. The local girl scouts have an annual personal care ‘shower’ which benefits OASIS. Even with the food drives and donations, OASIS is always in need.

MC VICKIE NEWTON

CELEBRITY PERFORMER ALOHA MISCHEAUX

Some of the top pick items that the pantry is always in need of include: peanut butter, jelly, canned fruit, canned meats, pasta sauce , macaroni and cheese, cereal, tuna, pancake mix, syrup, snacks, packaged chicken, ground beef and dry beans.

The pantry also needs personal hygiene items, including: toilet paper, detergent, toothpaste, deodorant, bar soap and shampoo.

To utilize the pantry a family must be referred by a church, a social service agency or a school counselor.

FEATURE DESIGNER JASON CHRISTOPHER PETERS - NYC

The food pantry is run by a 28-member board of directors representing 17 different churches. The nonprofit has no paid personnel, but 250 dedicated volunteers.

Rodewald said more volunteers are always needed to help with everything from counting, sorting and stocking shelves to drivers to pick up orders and food drives to helping with the cleaning and maintenance of the facility.

RUNWAY LINEUP LINDENWOOD PRE-SHOW JESSICA BUCK NICOLE MOSS JASON CHRISTOPHER PETERS

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The food pantry, located at 1814 Boonslick in St. Charles, is open from 10 a.m. to 11:30 a.m. on Thursday and Saturday; and from 7 p.m. to 8:30 p.m. on Tuesday and Thursday. No appointment is necessary.

To learn more about volunteering for OASIS, contact Rodewald at 636-544-4607; or Loretta MaCullum at 636233-1237.

Runway Lineup [STORY] Amy Armour

in Dallas, TX before spending 10 years in Los Angeles, CA.

Kristy Lee - St. Charles Fashion Week Show Coordinator Kristy Lee is a recent graduate of the Department of Fashion Design at Lindenwood University. Kristy has been designing eveningwear for almost a decade.

Moss-Doelger developed a young and contemporary clothing line—Nicole Moss—which still is available in many retailers throughout the United States and Mexico.

Her collection (Friday August 27) is inspired by the recent Alice in Wonderland movie and the intriguing world it created.

Kristy’s designs give classic silhouettes a modern twist using soft fabrics for both delicate and structural elements. Kristy makes clothes for the woman who wants to feel beautiful and is not afraid to stand out in the crowd.

K.leefashion@live.com Lindenwood Pre-show The School of Fashion Design in Lindenwood University encourages the creativity of students throughout their academic careers. In their Intermediate Design class, students create art to wear pieces that allow them to show off their unbridled creativity. They are encouraged to gather inspiration from any kind of source and use unconventional materials and techniques to make it a reality.

Jessica Buck Vixen's Wardrobe is a women's high end fashion line designed and constructed by St. Louis, Native Jessica Buck. In addition to seeing her designs on the runway at Fashion Week, you can visit her website at www.vixenswardrobe.com.

Nicole Moss Barbie was the first model for designer Nicole MossDoelger. At the young age of six, Moss-Doelger started designing clothes for her Barbie. Her styles and her models have changed since then, but the love of design remains strong.

She really got interested in designing when she was in high school. She designed her own clothes—including her prom dress in 1988. “I wanted something different than what was in the stores,” said Moss- Doelger.

Moss-Doelger has a bachelor’s degree in fashion design and merchandising from Southwest Missouri State where she also taught sewing classes her senior year. After graduation she started designing clothing

She moved back to her home town of St. Charles in 2008, and she opened her first boutique—MOss Boutique—at 424 South Main Street in St. Charles. The shop offers fashionable women’s one-of-a-kind designs by Moss-Doelger.

During Fashion Week, Moss-Doelger will give attendees a glimpse into her new fun and sexy line.

Moss-Doelger said the clothing she designed for the fashion show will be dramatic with silk dresses with beading and structured bustiers with flowing fabrics.

She is inspired by details, whether it’s beading on a purse or a type of fabric that catches her eye or even a handful of feathers.

She designed and created her own wedding dress for her Feb. 2010 wedding—and it only took three weeks.

The designer found a veil in an antique shop in Dixon, MO and from that piece, the vision of her ‘Old Hollywood’ style dress came together. “My wedding dress was covered with feathers. I had tufts of feathers down the side and back of my dress,” she said.

Moss-Doelger encourages young designers to keep working with their craft. “Do what you know and love.”

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Florence Dewan [STORY] Amy Armour

Students travel from across the world to attend the fashion design program at Lindenwood University.

“We have an excellent program. We have the highest technology,” said Florence Dewan, chair for the fashion design program at Lindenwood University. “We allow our students to be very creative. We have structure, but the students don’t lose their style.”

and guidelines as the Fashion Institute of Technology in New York.

Lindenwood allows its fashion design students to take an entry level class in sewing as a freshman.

By the end of sophomore year students take their first design class.

“We want students to test the waters right away,” said Dewan.

Following the path in fashion design is not an easy task. Students in fashion design are required to complete an internship junior year.

Dewan said students usually travel to New York or Europe to complete it. Students have interned with fantastic designers like Michael Kors and Armani.

Students travel from other states and countries to experience the fashion design program at Lindenwood University. Dewan said she has students travelling from Florida, California and New Jersey. The photo provided by Florence Dewan program also hosts international students from France, Argentina, Students will also design a miniBrazil and Japan. “The students love the atmosphere collection in sportswear their junior year. They are and the environment at Lindenwood,” said Dewan. required to learn all aspects of creating the collection—from researching the customer to learning Before joining Lindenwood University as an upper level what sells to understanding how to merchandise to design professor, Dewan worked as a designer for JC figuring the next trends.

Penny Corporation for 10 years. She spent three years revamping and updating the Valerie Stevens line at Senior year, fashion students design a collection in May Company before joining the University as a which they are allowed a little more creativity. professor. All of the professors in the fashion program Students can choose any category of clothing to have real-world experience and knowledge to pass design—from swimwear to dancewear to evening on to students. wear, anything goes.

Dewan said the fashion industry is about 50 percent hands-on and 50 percent technology oriented with CAD programs. The fashion department at Lindenwood provides its students with the highest level of technology and top of the line equipment.

“Students are blown away,” said Dewan.

Students have the responsibility of not only designing and creating the collection, but also everything that goes along with presenting the collection at a fashion show. They will be responsible for finding the music, getting the models and making sure everything runs smoothly.

Dewan said the program is very personalized.

“Students are not a number at Lindenwood, but a person,” said Dewan. “We really are one big family.”

By the time a student graduates from the design program, they will already have 11 to 12 pieces to showcase. “We prepare them for the real world so they fit in,” said Dewan. Students can expect hands on involvement in fashion—and creativity is a must.

Lindenwood University offers a bachelor of arts degree in fashion design, as well as a bachelor of fine arts in fashion design. Currently there are about 120 students in the undergraduate fashion design program at Lindenwood and 10 graduate students.

Dewan said the University follows the same textbook [ 58 ] S T R E E T S C A P E by night

“Be positive. Be ready for it and don’t hesitate,” said Dewan. “If an opportunity comes along, take it. Any experience will pay off.”

INDASHIO WHAT HAS INDASHIO BEEN UP TO LATELY? • Greater St. Charles Fashion Week (Sept. 2009)

• Tokyo, Japan - Red Carpet Collection

• Dallas, TX Plush Night Club - Jet Set Fashion Show/After Party (Oct.2, 2009)

• Angelina from “The Jersey Shore” caught wearing Indashio on the MTV Movie Awards red carpet (June 6, 2010)

• Los Angles, CA - Fox Reality TV Awards (October 2009) • Chicago, IL The Signature Room - Jet Set Fashion Show/ After Party ( Nov 13, 2009)

• Johannesburg, South Africa Arise Africa fashion week Styled Koketso collection (June 30, 2010)

• Waikiki, Hawaii Level 4 - Jet Set Fashion Show/After Party (Dec. 6, 2009)

• Jamaica Style Week- Jet Set/Red Carpet Collection (July 11, 2010)

• New York City, NY Dave & Buster’s T-Shirt Launch (Feb. 10, 2010)

• Pittsfield, MA - Jet Set/Red Carpet Collection debuts in his hometown (July 16, 2010)

• New York City, NY Tenjune- Red Carpet Collection (February 18, 2010)

• “Glam God” also aired in Canada and South Africa

• HGTV Selling New York Episode 3 featuring Indashio (March 22, 2010)

photo Kaitlyn Squires - Kaitlyn Marie Photography - Kaitlynmarie.net

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Project Runway [STORY] Robin Seaton Jefferson As St. Charles native and “Project Runway’s” breakout star Santino Rice gets ready to debut his new traveling fashion reality show on Lifetime Television, another St. Charlesan is headed to Hollywood to the hit designing competition series.

A.J. Thouvenot, a Francis Howell North and Lindenwood University graduate, is competing against 16 other designers from around the country on Season 8 of “Project Runway,” which premiered July 29 on Lifetime.

Hosted by supermodel and fashion maven Heidi Klum, the series provides designers—this season 17—with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn. Judges Michael Kors and Nina Garcia weigh in on the best and worst of the runway.

Thouvenot is hoping to take the prize this season which will include $100,000 from L’Oreal Paris to start his own line, a fashion spread in Marie Claire magazine, a $50,000 technology suite by HP and Intel to create his own vision and run his business and the opportunity to design and sell an exclusive collection on Piperlime.com St. Charles’ own Santino Rice was a finalist in Season 2 of the show and has since gained international recognition creating one-of-a-kind pieces for an exclusive client base, and has been commissioned to lend his eye to photography, graphic design and other creative projects outside of fashion. He also dispenses spot-on critiques and bon mots on “RuPaul’s Drag Race” and lectures at UCLA Art Center and the Fashion Institute of Technology.

Rice, along with Austin Scarlett, another breakout star from “Project Runway” debuted their own fashion series July 29 with “On the Road With Austin & Santino,” where the designers team up to travel to and immerse themselves in the culture of small towns across America to create dream-come-true looks for women in all walks of life.

Though he’s never met Rice, Thouvenot said the designer is his favorite “Project Runway” contestant.

Thouvenot said he isn’t surprised that two St. Charles natives have made the show. “It just shows St. Charles is a place where you have to make your own fun,” he said. “There are probably a lot of people in St. Charles who we don’t know about who do art of music or design.”

Lindenwood University played a large part in Thouvenot’s confidence in himself and his willingness to step out and take a chance. He received a bachelor’s degree in Fashion Design from the school in 2008. “The

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Lindenwood program encouraged me to pursue more radical ideas in fashion, to think outside the box,” he said.

Professors at Lindenwood, Frank and Rosemary Thouvenot, A.J. Thouvenot’s parents, are a “little more private than I am,” he said. His older sister is a teacher and his older brother is in school for graphic design.

A.J. said he developed his style and love for design as a young college student. “I came into design a little later in life, about 18 or 19. Originally I just made clothes for myself.” But nightlife at places like The Oz and Faces in the St. Louis area lead him to begin “experimenting making garments that were more main stream,” he said. Soon the would-be designer was making clothes for drag performers at local clubs.

“Project Runway” had for years been a favorite show of A.J.’s. “I had always watched show. I kind of wanted to broaden my horizons and get more into main stream fashion. I figured I would take a chance. So I submitted my portfolio and samples of my work to the casting people and had a meeting with Tim Gunn.”

He said his dream job would be to design outfits for pop stars on world tours. “That’s the borderline between real fashion and costume,” he said.

A.J.’s own favorite designers are John Galliano, who he calls the “greatest living fashion designer,” and New York’s David & Phillipe Blond.

According to A.J., the craziest design he ever came up with was a gold bustier with pistols emerging from the breast cups.

But whatever the fashion, A.J. said it should be “playful, fun and provocative. Fashion makes you look at yourself in a new way. You can put on an outfit and become a different person. You can be whoever you want to be just by what you wear.” photo provided by Lifetime

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