StreetScape Magazine Spring 2013

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Table of Contents

Department Pages

24

6. Publisher

St. Charles’

10. a la carte

Most Influential People

12. MUSIC 18. THE SCHNEIDERS

2013

31. MICHELLE NISCHBACH 34. FASHION

48

42. RETAIL 44. CRAIG LEAVELL 50. RETAIL 56. DYNAMIC DUO 60. STYLE 68. SOCIETY 70. MISSOURI MILE 71. BOOK CLUB

64

Features

24. Most Influential people

See who made the list

48. Show Me the Host Julie Tristan lives her dream

64. Henry Elmendorf

4 StreetScape Magazine

Remembering civic leader

L ive * Work* Shop * D ine E x p l o re n ew d i n i n g o pt i o n s a t

Located at South 5th Street and Interstate 70 in St. Charles For More Information, visit www.StreetsOfStCharles.com 636.757.1150 Streetscape- Spring 2013 (actual size).indd 1

1/22/2013 10:14:03 AM

Spring 2013 5

Publishers Note Take the guesswork out of your retirement plan

News from THE Publisher Tom Hannegan Have you noticed that we have increased the page count from 68 pages to 76 pages?

Discover how our proprietary C #TI onfident Retirement®#TI approach can help answer questions you may have about your retirement, like: W #TI hen will I be able to retire? How do I make the most of the money I have?

How can I leave a lasting legacy to my loved ones?##TI

How did we do it?

StreetScape is MORE THAN JUST

Call me today and learn how you can get on track to retire with confidence.

A MAGAZINE.

We’re A Marketing Powerhouse!

Call me today at (636) 405.5007

We can offer multiple means of promotion and advertising utilizing print, broadcast, & events, not to mention online with video, web ads, a digital version of our print magazine & social media.

Michael Haverstick Financial Advisor 300 First Executive Ave St Peters, MO, 63376 636-405-5007

Print/ Established in 2006, StreetScape Magazine offers

william.m.haverstick@ampf.com

human-interest stories that you care about.

Ameriprise Financial Services, Inc. Member FINRA and SIPC. Confident Retirement is not a guarantee of future financial results.

Broadcast/ Airing on STL-TV, City of St. Charles and

now monthly on ABC-30. For the past year StreetScape TV has featured fascinating people, taken you to interesting shops and highlighted exciting events in St. Charles and surrounding areas. We’re excited about the future! Find out more at www.streetscape.tv

© 2012 Ameriprise Financial, Inc. All rights reserved.

Events/ StreetScape hosts Beyond the Best: Top 50

in Business Awards every October. Are you ready to join the revolution? StreetScape presents rEvolution: local arts evolve. The Foundry Art Centre, Limelight Photography, and Pirate Media Group support rEvolution. Four times a year we will showcase emerging artists in the Foundry Art Centre.

Online/ StreetScape enhances our client’s digital footprint by utilizing our online presence via our websites, digital magazine, social media and YouTube videos.

If you are in need of Print, Broadcast TV, or any other StreetScape services, please do not hesitate to see how we can help. We even can “bundle” our Print and TV packages. www.streetscapemagazine.com

For information, call Judy Peters, 636-448-2074.

Big help for small business.

At Commerce Bank, our approach is to make your day more efficient. That’s why we maintain a wide array of accounts and services designed to help you do business the way you want to do business. It’s our job to help you choose the right banking solutions for your unique needs.

Visit any of our 7 St. Charles County locations.

commercebank.com / 636.949.8443

6 StreetScape Magazine J14202 StreetScape Magazine.indd 1

1/15/2013 11:17:07 AM

Accepting Applications for 2013-14

StreetscapeFall12_Layout 1 7/16/12 12:25 PM Page 1

With more than 500 retailers right here in St. Peters, why do your shopping anywhere else?

Shop St. Peters So Many ChoicesSo Close to Home!

Spring 2013 7

Featured on

StreetScape.TV Zan Aufderheide is a nationally touring comedienne who took time out of her schedule to chat with StreetScape TV as she passed through the midwest. “I got into comedy because I was really bored with life and I decided to challenge myself.” Performing on the road and working odd hours have taught her key things that can be applied to all aspects of life. “Just show up, just do it, and when you do show up, show up with a good attitude and kindness. Kindness pays off because people want to work with cool people.” Find this and more at www.StreetScape.tv.

1. Tom Hannegan Publisher & Founder tom@streetscapemag.com 2. Robin Seaton Jefferson Contributing Writer

Behind the scenes 3. Ann Hazelwood Contributing Writer 4. Mary Ellen Renaud PR Director/ Event Planner (314) 660-1975 renaud7207@centurytel.net 5. Michael Schlueter Contributing Photographer (314) 580.7105 schlueterphoto.com 6. Lance Tilford Contributing Photographer lancetilfordphotography.com Lance@LTphoto.us

8 StreetScape Magazine

7. Judy Peters Director of Sales (636) 448-2074 judy@streetscapemag.com 8. Jeanne Strickland Advertising Account Manager (314) 605.7193 jeanne@streetscapemag.com 9. Tamara Tungate Style Consultant 10. Donna Costellia Event Planner (314) 341-2790 donna@streetscape.com

distributed to Chesterfield, Cottleville, Dardenne Praire, Maryland Heights, Lake St. Louis, St. Charles, St. Peters, New Town, O’Fallon, Weldon Spring, Wentzville, Wright City and Warrenton.

Advisory Board Deborah Alessi Susan Berthold Nadine Boon Dianne Burkemper Jody Cox Ann Dempsey Barbara Drant Timothy Duffett Cindy Eisenbeis Sally Faith Lorna Frahm Bill Goellner Sheryl Guffey Mary Lou Hannegan Grace Harmon Mike Haverstick Ann Hazelwood Chris Hoffman Jason Hughes Jan Kast Mike Klinghammer Martha Kooyumjian Caryn Lloyd Watson Jeremy Malensky Nancy Matheny

Denice McKeown Bob Millstone Sandy Mohrmann Maurice Newberry Craig Norden Grace Nichols Kim Paris Erica Powers Toekie Purler Marc Rousseau Rocco Russo Richard Sacks Keith Schneider Bob Schuette Teri Seiler Joyce Shaw Kelley Scheidegger-Barbee Jackie Sprague Karen Vehlewald Aleece Vogt Brian Watkins Brian Wies Mary West Gail Zumwalt

Volume 8, Issue 1 Spring 2013 TPH Media 223 North Main Street, St. Charles, Missouri 63301 (636) 448-2074 Fax 1 (866) 231-6159 www.streetscapemagazine.com judy@streetscapemag.com Any reproduction of StreetScape magazine or its contents requires publishers written consent. StreetScape magazine aims to ensure that information is accurate and correct at all times but cannot accept responsibility for mistakes. StreetScape magazine reserves the right to refuse an advertisement and assumes no responsibility for submitted materials. Unsolicited material must include a self-addressed stamped envelope. Š 2013 TPH Media. All rights reserved.

Spring 2013 9

Pete and Joan Pulizzi

Erio’s Celebrates over Two Decades in St. Peters Emily Post always said it was proper to twirl spaghetti against a large soup spoon. It is customary in Italy. It’s also the way Pietro “Pete” Pulizzi still serves his pastas at Erio’s Ristorante—with a spoon and an authentic Italian atmosphere.

The Italian eatery has become a staple of the St. Peters community on Jungermann Road, just as it was in Florissant before Pete, and wife Joan Pulizzi relocated it 21 years ago.

Pete has been in business for 42 years, the first 21 on Lindbergh in the Surrey Plaza with original partner Erio Balassi.

Pete and Erio started the restaurant in 1971 as a pizza and sandwich shop after they tired of the construction business. The two split their partnership 10 years later—which by that time had grown to two restaurants—and each took a restaurant. Balassi kept the Woodson 10 StreetScape Magazine

Terrace location, which he still operates.

Erio’s is the consummate Italian trattoria where Pete and Joan serve up a wealth of pasta, pizza, steaks, veal, chicken, fish, salads and sandwiches, along with home-made bread and great service.

It’s also where the couple has watched its customers flourish and their children grow.

“I know most everybody by their first name,” Pete said. “We’ve seen whole families grow up from babies to college.”

Produce at Erio’s is fresh. Steaks are handcut. And pizzas are hand-tossed. Good food and the importance of gathering at the dinner table are all in the family.

A native Sicilian, Pete was 19 years old when his father moved him, his mother and two

Story by Robin Seaton Jefferson Photos by Michael Schlueter

sisters to St. Louis and took a job in a salami factory with his siblings. His mother worked as a seamstress.

Pete said it took his family seven years to be able to come to America. “We started the paperwork in 1953. We got here in 1960.”

Since then, he has honored his acceptance into the nation of opportunity, providing jobs for at least 20 people at any given time. “In 42 years, I’ve put a lot kids through school and college,” he said. “We have kids who would come here with a work permit at 15 years old and work through college.”

Erio’s Chef, Cliff “Mickey” Hixson, started as a dishwasher when he was 15 and never left.

He has been with Pete for 36 years. “After just two weeks he said, ‘I don’t want to wash dishes. I want to cook.’ The rest is history,” Pete said.

A La Carte F EA T U R E D R E C I P E Linguini Tutto Mare (seafood pasta) Sauté 1 tsp. minced garlic, ½ cup chopped tomatoes, two fresh sliced mushrooms and 2 Tbs. olive oil.

Add 8 fresh whole clams, 15 small fresh peeled shrimp and ½ cup small bay scallops.

After clams open up, add ¼ cup white wine, 1 cup clam juice and 1 cup chopped clams.

Let simmer until the mixture begins to boil.

Then add Italian parsley, salt, pepper and red pepper to taste.

Add ½ lb. linguini. Stir and serve.

Fran’s 427 Historic South Main St. St. Charles

636.940.1919

And Pete said the restaurant business is all about pleasing people, workers and customers. “If you don’t like people, you shouldn’t be in the restaurant business,” Pete said. “I talk to them every day. That’s half of the business and maybe more.”

The recipes at Erio’s have come from both his and the Balassi families, while some are recipes of his own. “I used to watch mamma make the sauce,” Pete said. “They say you can never duplicate the older people’s recipes. I don’t care what you do, that’s true.”

Every dish is made to order and all of the produce is purchased fresh from Old Tyme Produce in St. Louis. Sauces are homemade as are the desserts. Particular favorites are Joan’s cheesecake and her “Murder by Chocolate” flourless chocolate cake.

Erio’s offers nightly specials and is now serving low-carb pasta upon request.

Although Erio’s has no separate bar, they do offer full liquor service, including mixed drinks, cocktails, wines (by the bottle, carafe, or glass) and beer. SS Reservations are not required, but are suggested on Friday and Saturday or for parties of 6 or more. Hours of operation are 4 to 9 p.m. Monday through Thursday, and 4 to 10 p.m.

Friday and Saturday. The restaurant is closed on Sunday.

Erio’s is located at 951 Jungermann Rd. in St. Peters.

For more information, call 636-928-0112 or visit www.eriosristorante.com.

636-720-1100

www.TheBoehmerTeam.com Spring 2013 11

Send me an angel Sisters choose to use talents in a life of teaching and performance Story by Robin Seaton Jefferson Photo by Lance Tilford “To me, music is the ultimate form of self expression. It just became the way I expressed myself,” said Gabrielle Stahlschmidt.

Her sister, Abigail Stahlschmidt quickly followed up with, “I honestly don’t even remember a time that I didn’t play the violin.”

Both musicians from a very early age, singers and models, the Stahlschmidt sisters are choosing their own forms of self expression through music to chart their lives.

Gabrielle was 5 when she started playing the piano. Abigail was a year younger than that when she took to the violin.

Abigail began working with a vocal coach at 8 years old in hopes of auditioning for The Muny in St. Louis. Her older sister followed her this time and spent her young years 12 StreetScape Magazine

entertaining audiences from the stage in many musicals. She played Grizabella in the hit musical “Cats” and performed 12 shows as the Dream Weaver in “The Enchantment of Dreams” for the Opera Theatre of St. Louis.

At a tender six years old, Abigail started with the St. Charles Youth Orchestra and within a few years, worked her way to concert mistress of the middle school group. She now holds the 2012-2013 title of concert mistress of the symphony.

As they grew, the girls began branching out into alternative styles of music and quickly realized they loved to perform all genres.

They’ve studied under some well renowned teachers both in voice and instrumentally.

Just two months after one of Gabrielle’s voice teachers started a web site for her modeling

Gabrielle (left); and Abigail Stahlschmidt

and music, a manager in Nashville took notice. It then turned the head of a producer.

At the age of 15 Gabrielle began recording in Nashville working on her first album, “Gabrielle With Love.” The cover was shot by local St. Louis photographer Lance Tilford, who saw the model potential in young Abigail. Abigail signed with modeling agency West Model & Talent in St. Louis and in Chicago with the prestigious Factor Agency, through which she has traveled around the country modeling for Dillards, Kohl’s, Bon Ton and other high-profile clients and designers.

Gabrielle modeled as the face of Post Cereals “Shreddies” in Canada. She is also the face on 13 romance novel covers. She’s currently working on a degree in music education and has decided she will teach. Abigail can’t help

Music but perform. The two will be releasing their first album this summer.

Laced with many of her own originals, Gabrielle’s album already has singles on iTunes. Abigail sings harmony and plays violin on much of the album as well.

A chance meeting on YouTube launched the creation of a nostalgic classic single and video that could catapult the girls to fame in a new way of creating music. In 2008, Gabrielle had posted a link from her video to the YouTube channel of Australian opera artist and “Australia’s Got Talent’s” Grace Bawden, singing Si Volvieras a Mi, made famous by Josh Groban. As it turned out, Bawden had performed the song too. Little did Gabrielle know that this brief exchange would bring the girls together several years later through Gabrielle’s manager Jay Jaworski.

Two years ago Gabrielle and Abigail recorded a song by German hard rock band Scorpions, known for their 1980s rock anthem “Rock You Like a Hurricane.” The girls gave a fresh orchestrated twist to the band’s song “Send Me an Angel.” With Abigail’s gifted orchestration and writing, she assisted the director in writing harmonies that she could perform and record. They knew in order to present the song internationally, they would have to perform it as a duet.

It just so happened that Jaworski had been communicating with Bawden, unaware that the girls knew each other from years earlier on the Internet. So Gabrielle asked Bawden to perform the duet with her.

a degree in Music Education with an emphasis in voice. She also wants to continue to write music and do freelance modeling. “My performance has been honed in front of the classroom. My teachers had an incredible impact on my life. I feel like I’ve been called to do this for other children.”

Abigail said she is still in the discovery phase of her career, although she is certain she wants to play the violin for the rest of her life. Her experience with the Bon Jovi and Trans-Siberian Orchestra tribute bands helped her to realize she wanted to perform and be in front of people. She is attending UMSL on a violin scholarship, playing for the school’s orchestra and singing for its select a capella group.

Gabrielle said the sisters’ successes are proof enough for her that they are on the right track—Abigail in performing and she in teaching.

“It’s a sign that we are where we are meant to be,” Gabrielle said.

“God will open doors and close them where we should not go. It is the mark of His blessing on our lives. Teachers are still performers.”

SS

For more information on the Stahlschmidt sisters, contact Jay Jaworski at Star Mentors at email@starmentors.com or 615-440-7447, or visit itunes, search send-me-an-angel.

A friendship emerged between the two which also included Abigail.

Gabrielle and Abigail set out with Gabrielle’s producers, Cliff Downs and Orion Madsen, to record and film their portions of the song and then send the song to Bawden’s producer in Australia for her to record. The sights and sounds were brought together in St. Louis to create the duet “Send Me an Angel,” and the video. The song from this cross-continental collaboration has taken the notice of Sony Music and BMG’s filming and movie division for consideration. It is now available on iTunes, Amazon and other major outlets and ready for radio play.

The sisters said it is not the typical classical crossover song that has been covered by many other artists thousands of times before. They said they believe that with the many changes in the music industry, it could be the beginning of the way recordings will take place in the future between artists. The girls as of this date have never met Bawden in person.

Abigail has gone on to play for the Bon Jovi tribute band as the solo violinist and in December was the lead soloist for three shows for the Trans-Siberian Orchestra Tribute. Her rock violin performance gained the attention of the Trans Siberian Orchestra and the vocalist Rob Evans who performed in the 2010-2011 seasons. She is currently being courted for a new project that will have tour dates in 2013 as well as a modeling agency in Milan, Italy.

Gabrielle is currently attending Missouri Baptist University pursuing Spring 2013 13

Cameo Appearance StreetScape Publisher, Tom Hannegan, makes cameo appearance Story by Robin Seaton Jefferson Photo by Michael Schlueter One member fancies antique school bells.

Another is partial to antique perfume bottles.

And still another loves her china. Ladies of the “Antique Class,” club share a love of the antiquated, the products of the past and the history behind their creation and appeal.

Although its creator passed away some years ago, the “Antique Class” she formed is still going strong as it has for decades.

An avid collector, the late Dorothea Roberts was asked by St. Charles High School many years ago to hold a class about antiques. “We enjoyed it so much, we asked her to come to our homes and teach us private lessons,” said charter member Donna Hafer. “She loved everything. She had books galore. She cultivated our love of antiques.”

The invitation-only club has studied everything aged from glass paperweights to 14 StreetScape Magazine

linens to hat pins. “When we’re not talking antiques, we’re all talking at the same time,” said member, Anne Morris. “It’s the thrill of the hunt when you’re a collector.”

Members of the Antique Class got a special treat at their January meeting when Angela Fowle, Exhibitions manager and curator of the Foundry Art Centre in St. Charles visited the group to discuss cameos. Fowle shared stories of her own hunt for cameos at the Ponte Vecchio in Florence, Italy. While there, she purchased a floral-themed cameo.

She bought a very unusual cat cameo in Sicily.

Fowles holds bachelor’s and master’s degrees in art history, as well as an M.F.A. Her current project is “The Lonely Shadow: Silhouette Art by Clay Rice,” a traveling exhibition opening at the Foundry on June 28.

She will also curate an exhibition on behalf

of the Foundry, at Lambert-St. Louis International Airport’s new Meeting Place Gallery in late summer of 2013.

Meaning “old bridge” because it is the oldest bridge in Florence, the Ponte Vecchio is a medieval bridge spanning the river Arno. The only bridge in Florence to survive WWII unscathed, its current appearance dates back to 1345 when it was built.

Houses were built on the bridge, a common practice in large European cities during the Middle Ages. Today those houses are used as shops selling modern jewels and pricey antiques. Fowle said it is widely known that the Ponte Vecchio is the best place in the world to purchase cameos.

Fowle said in years past Japanese bridal parties would go to Florence to buy cameos.

She told members of the Antique Class that

along with perusing the shops of the Ponte Vecchio, she was also able to witness a cameo being carved while in Naples, Italy. The shell was attached to a stick with resin as the artist completed the very tedious process. Cameo is a method of carving an object, usually shells and rock, and nearly always features a raised (positive) relief image. This is in contrast to intaglio, which has a negative image.

The carver selects a section of the shell—depending on where the layers of color are—then creates a design that will reveal the colored layers as it is carved, giving the finished product its three-dimensional appearance. Finished shells are soaked in olive oil and polished by hand. They must be kept dust-free as dust can scratch the surface.

The most popular motif for a cameo carved from shell is the face of women, though they can be anything, including, scenery, angels, saints, animals or even the likeness of Jesus.

Tom Hannegan with Joyce Sauer

Genuine cameos can be separated from the imposters through their weight as shells are very light, Fowle said. The real ones also tend to be transparent and can be carved into coral, lava, helmet and conch shells as well as ivory. Shells have been used for nearly 1,000 years in the cameo business. The tradition of wearing cameos was popularized by Queen Victoria of England in the nineteenth century, though it began in the fifteenth or sixteenth century. Catherine the Great of Russia was also said to have had a large collection. A steel burin is used to carve the cameos.

Appreciation of collecting and a fondness for items of the past are things member Dianne Garrison treasures. “It allows you to revisit a time period in your life. And when you have that passport back, you always revisit a time that was happy,” she said.

Other members of the group include Joyce Sauer, Marie Fitz and Jean Nickerson. S  S

Donna Hafer

Anne Morris

Angela Fowle

The Foundry Art Centre is located at 520 North Main Street in St. Charles. For more information, call 636-255-0270 or visit www.foundryartcentre.org.

Robin Jefferson and Dianne Garrison

Spring 2013 15

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16 StreetScape Magazine

Happy Lounge

• Adaptable • Creative • Dependable • Energetic • Engaged • Flexible • Focused • Honest • Mentally Stable

Roland Williams 365 Happy Lounge

More Super Powers Please!

Captain America. Spider Man. Wonder they actually got their powers. Their origin.

Woman. Green Lantern and The Brown Hornet.

One was bombarded by cosmic rays. Another selected by a panel of super aliens. An For fans of super heroes, we have always unexpected genetic mutation. The list goes marveled at the amazing exploits of on. The point is, in each instance, something these lucky humans who inherit uncanny uncommon happened that transformed super-human powers. Unlike their evil them into something better than the average counterparts, good super heroes always human. pledge to use their powers to fight for justice and make the world a better place.

The same thing happens when you become happier. Literally, you become an enhanced version of yourself, complete with new features that most humans do not have. I call them “super powers.” Specifically, research To me, the most interesting part about super has shown that as you become happier, you heroes has always been the story of how also become more:

I love super heroes.

• Physically Healthy • Proactive • Productive • Punctual • Organized Or said simply, an increase in happiness equals increases in production and performance. Now that is a formula you should probably memorize.

How many areas of your life could currently benefit from increases in production or performance? If you are like most of us, there are probably a few. Certainly enough to justify a strong effort to be happier.

If super powers are not enough incentive to work on becoming happier, make it your business to find out what does motivate you.

Once you do, just like the super heroes, you will be well on your way to making your world a better and happier place.

Roland Williams is a Super Bowl Champion, author, professional speaker and proud dad that helps organizations and individuals improve their performance and productivity through enhanced happiness.

For more info about Roland Williams: www.get365happy.com Spring 2013 17

Andrew &

Rosalie Schneider Andrew and Rosalie Schneider

Story by Robin Seaton Jefferson

Photo by Michael Schlueter

What does one give for the 70th?

Couple celebrates seven decades of marriage and nine decades of life.

On February 27, 1943, Msgr. Anthony Strauss pronounced Rosalie Saale and Andrew L. Schneider husband and wife.

“He said, ‘God will provide,’ and I took him at his word,” Andrew Schneider said. “So every morning I went out and said, ‘God, I need your help today.’ And He always helped.”

Seventy years, eight children, 17 grandchildren and nine great-grandchildren later, Schneider said the good priest was right.

Along with their 70th wedding anniversary, Schneider and wife, Rosalie Schneider, better known as “darling,” just celebrated their ninetieth birthdays, December 6, and January 15, respectively.

One of eight children himself (all boys), Andrew knew all about the importance of family. But he said it was the monsignor of Saint Peter Parish on First Capitol Dr. in St. Charles (where the two still attend mass) 18 StreetScape Magazine

that taught him to trust God in his marriage. Andrew was nine years old when he was diagnosed with “infantile paralysis. They The Schneiders met at a dance in the 1940s didn’t know what it was back then. It was (she actually went with someone else). “The Polio, but they called it infantile paralysis.” dance was in Dardenne Prairie,” Andrew But he never let it hold him back, and most said. “They just laid the dance floor out on people never even knew. “Growing up, I the grass. She just looked like the kind of worked as a farm hand. I would say, ‘Let me girl I would like. I went up and asked to work one day.’ Then I’d be throwing bales have this dance. We’ve been dancing ever of hay with one hand.” since.” The two made $23 a week between He said he learned early on to “use your them at the time. Then WWII broke out. brain so you won’t have to use your back.”

Andrew was turned down for a job at the A mantra that has served him well through Curtiss-Wright Corporation—the largest his career, first as a salesman for a farmers’ aircraft manufacturer in the U.S. at that magazine and then for The Kirby Company, time, with roots dating back to the Wright traveling the countryside with his family in brothers’ first flight in 1903—because of a tow until the kids came of age to enroll in withered left hand. Andrew had contracted school, selling vacuum cleaners. Later, he Polio as a boy. began investing in rental properties.

“I told him, ‘The least you could do is hire a person and see what he could do,’” Andrew said. “Within 11 months, I was promoted to foreman.”

“When I went to school they didn’t have any calculators. I just loved to add on the blackboard. I loved to learn.” None of his siblings, including his 94-year-old brother Harry Schneider, graduated high school.

People You Should Know Harry is now a millionaire. “High school kids. “Insubordination” could cost up to was $40 for tuition. We couldn’t afford that.” 50 cents. And “not cleaning overalls” got a body for 10 cents. A “big mouth” cost Merle The family started their stove with kindling one dollar back in the day. made up of corn cobs in those days, Andrew said. “Many a meal we had cornbread and But Andrew was always known for his white gravy. There was a drought in 1936 humor and Rosalie for her giving nature. and we hauled water two miles from the In a 21-page “Memories and Anecdotes” stream in open 50 gallon barrels pulled by book drawn up by their kids on their 65th a team of horses.” That was on a farm just wedding anniversary, grandson, Kyle north of where St. Dominic High School Schneider fondly recalled, “You gave me sits in O’Fallon today. Rosalie grew up in detailed instructions to dress a deer. I asked Portage Des Sioux, MO. how many you’d done, and you said ‘this is my first.’”

There was an apple orchard as well as cherry trees on that property. “I loved to eat apples. “Thank you so much for coming to every We sold those first class Jonathan Apples one of my Grandparents Days at St. Patrick’s from my 1927 Chrysler on Highway 40 for school,” grandson, Nicholas Schneider 25 cents a bushel.” He also dug onions and wrote. “They would always slip me an shucked corn. envelope with money before they left.”

the others on this anniversary of their marriage,” Lynn continued. “They earned them for emerging triumphant from a lifetime of struggle. They came of age in an era when life’s choices were very limited.

They navigated through a life of stress and limited means as a result, while celebrating life where they could and instilling in each of their children the traits necessary to make it successfully in this world. They are right to be proud of their accomplishments in this regard.”

Andrew explained it this way in a poem he wrote for Rosalie, “When we were young and living a dream, didn’t think we would ever get old or die. But no matter, you’ll always be my sweetheart, while living on Earth, or in Heaven on high.” S  S

The Schneiders have eight children—seven “Mom and Dad have earned the accolades boys and one girl. Neal, Cal, Lynn, Joan, offered up by my sister, brothers 1 and lewisandclarks_3rdsq_spr13.pdf 2/12/13 Merle, Robert, Keith and Todd were born over a 23-year span.

3:28 PM

He said his longevity is a mystery even to him. He does eat a lot of fruit (including all the apples he ate growing up) and the Schneiders have always had gardens. He also drinks milk with every meal and eats oatmeal every morning. He’s famous for it with his children and grandchildren. He did have an aortic valve replacement when he was 86 years old, but so far so good. “I guess I’m just rough and tough and hard to bluff,” he quipped.

C

M

When Andrew began investing in rental properties he had his kids keep up the lawns.

Whenever they made or spent any money, he kept track of it in what has now become a famous family heirloom. “The Book” served as a detailed account of the family’s spending habits. And each entry was subject to Andrew’s fastidious labeling.

Y

CM

MY

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Fourth child Merle Schneider said his dad always brushed his teeth with baking soda and salt, so when he wanted to buy toothpaste, Andrew wrote it down as “tooth waste.” A date, considered a waste of money as well, was recorded as “blow.” There were “charges” recorded as well for misbehaving Spring 2013 19

Finding Beauty Within Story by Robin Seaton Jefferson Photo by Michael Schlueter

20 StreetScape Magazine

He’s young. He’s talented. And as they say, he’s one of the beautiful people. But it was a look into the eyes of the disfigured that has changed his life forever.

Robert Louis Brown is a cutting edge photographer who has experience behind and in front of the camera. With a bachelor’s degree in photography and a lifetime of zeal for the art, he has developed an “eye for the lens.” As a model, he has been in many runway shows, and has been featured in numerous magazines and advertisement campaigns.

But it was a chance reunion with an old friend that led him down an entirely different path, garnered the respect of his peers and sealed his fate to create a coffee table photography book of unique and beautiful people that won’t be seen on any of New York’s runways.

Brown has known Jamie Parker since he was four years old. And although the two were childhood playmates, they had not seen each

took her 102-pound body off the back. Cars were swerving to miss her. She hit the guard rail. She had third degree burns,” Brown said.

When she recovered, Parker and Brown met for sushi and after began talking every day.

He said she had to have multiple surgeries on her hands, and that she almost lost one of her pinky fingers.

Brown had always remembered Parker’s beauty. Ironically, she had been a racing model and thankfully, he said, her face was untouched by the accident. The two decided to lay out for suntans in the backyard of his O’Fallon home one day when he finally worked up the courage to ask her to show him her scars.

He was shocked at the burn scars but also in awe of his friend’s courage and willingness to share her scars with him. He asked Parker if he could photograph her in the nude to capture the pain she had endured and to tell

made up of survivors including a board that includes members from the burn survivor community, fire departments, and medical agencies. Services and programs provided

by BRSG are funded by private and public benefactors, civic organizations, corporate donations, and the annual “Fill the Helmet” campaign.

Kasey Lamm, a local independent make-up artist and stylist, designed hair and makeup for the 35 individuals who modeled for Brown’s upcoming book. Until now, Brown had mostly shot model portfolios, senior portraits, family portraits, and engagement and wedding photos.

“I like to create beauty, and I see beauty in everything that comes my way. I pull it out from the subject matter to make the image the strongest it can be,” he said. “I have got to be creative and explore the thoughts in my head and match those with the vision and make it reality.”

“I like to create beauty, and I see beauty in everything that comes my way.” other in more than 15 years before Brown happened to stumble upon a Facebook page set up in her honor called “Thoughts, Prayers & Donations for Jamie Parker.” The page advertised several fundraisers for the young woman, as did St. Louis radio station, 105.7 the Point. He couldn’t believe his eyes. Then he heard her story on the news.

An article dated May 11, 2011 on www.stl.com reported that “witnesses said a motorcycle driver was speeding while weaving in and out of traffic on Interstate 70 before Jamie Parker’s 102-pound body flew off the bike and skidded down the pavement. The driver, Robert E. Beck, left her on the highway and took off, police said. Beck, of the 900 block of Daffodil Ridge Drive in O’Fallon, Mo., is charged with felony assault.”

Brown said Parker had gone for a ride that afternoon with Beck after leaving a winery in Cottleville. She was wearing a sundress and a helmet when she flew off the back of Beck’s 2004 Yamaha R1 on westbound I70 near the Lake Saint Louis exit.

“He took off at 100 miles an hour and when he leaned down driving the motorcycle, the wind

her story so that others might be encouraged to use more caution and wear the proper gear on motorcycles.

“Without hesitation, she said yes,” Brown said.

But the real magic began after one of Brown’s photos was uploaded to her page (clothed). Over 500 comments were posted, he said, including one from Linda Hansen, the executive director of “Burns Recovered Support Group” (BRSG). It was her interest that would lead Brown and Parker on a new journey resulting in a stunning collection of photographs of burn survivors from the group, including Parker, taken by Brown.

The project’s purpose was to show the inner beauty of burn survivors.

Established in 1983 by a group of burn survivors with assistance from the burn care team at St. John’s Mercy Medical Center (now known as Mercy) in St. Louis, the group’s mission is to assist burn survivors in their recovery and educate the public in burn awareness and prevention.

A 501(C)3 nonprofit organization, BRSG is

The photography process for Brown’s book was not made up of all happy moments.

At times it was anything but. Before photographing each individual, he would sit down with them to hear their stories and get to know them. Some of those stories were almost too much to bare. “I would have to walk out sometimes,” he said. Among the stories were house fires and accidents, but there were also abuses involving boiling water and acid.

“Some people were very insecure at first,” Brown said. “I wanted them to know that we were in this together, that I wanted to portray their beauty inside and out. I wanted them to give a message of what they would want to say to the people out there who feel ugly.” SS

The book, due out in May, will cost $30. $10 of which will go to Missouri Children’s Burn Camp. For more information about the showing and the book, visit robertlbrownphoto.com, www.brsg.org or www.facebook.com/pages/BurnsRecovered-Support-Group.

Spring 2013 21

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Spring 2013 23

St. Charles’

Most Influential People

2013 Donn Sorensen ||| Healthcare Donn Sorensen’s vision for Mercy in greater St. Louis is to provide high-quality, compassionate care whenever and wherever it is needed. In the St. Charles County area, that outreach expanded over the past year to include a new medical building in St. Charles, physician offices in Wentzville and groundbreaking of another facility at Winghaven. But Sorensen doesn’t promote growth just for the sake of getting bigger.

“Everything we do, every move we make, is about delivering a more effective and satisfying experience to our patients,” explains Sorensen, president of Mercy’s East Region.

Across its East Region, Mercy has 16,000 co-workers and 570 integrated physicians, delivering care in three hospitals and 150 medical offices. The scope of the offerings is driven by what Sorensen describes as a “calling to service.”

24 StreetScape Magazine

Sorensen holds a Masters in Business Administration and is a Fellow in the American College of Medical Practice Executives. He previously served as COO for Mercy Clinic, which employs 1,500 doctors in four states. He’s on the board of several civic and professional organizations and serves as treasurer of the American Medical Group Association, an organization that represents nearly 70,000 physicians.

DiAnne Mueller ||| Nonprofit A quiet spoken powerhouse who moves through congressional halls, corporate offices and homeless shelters to ensure children’s safety, DiAnne has headed the Crisis Nursery since 1994. She has increased the Nursery’s reach of intervention services, grown its capacity from one location to 13, and expanded its leadership from one Board to five and an active Best Friends group. The nursery provides safe havens to 7,000 children a year, birth through age 12, whose families are faced with an emergency or crisis.

Licensed Professional Counselor, DiAnne is internationally acclaimed as an expert in child abuse prevention and often consults with domestic and foreign Crisis Nurseries.

Tom Dempsey ||| Government Senate President Pro Tem Dempsey represents part of St. Charles County in the Missouri Senate. He was elected to the Senate after winning a special election in 2007 and re-elected in 2008.

Senator Dempsey was unanimously elected by his colleagues to serve in the role as Senate Leader in 2013. He previously served seven years in the Missouri House of Representatives (2001-2007), and is the only Missouri lawmaker to have served as both House Majority Floor Leader and Senate Majority Floor Leader.

In addition to his legislative duties, Sen. Dempsey is vice president of First National Bank of St. Louis. His family has been in the restaurant business in St. Charles County for more than 50 years.

Born in St. Charles, Sen. Dempsey is a graduate of DeSmet Jesuit High School and received a B.A. degree in Political Science from Rockhurst University. He is a member of the Greater St. Charles County Chamber of Commerce, St. Charles Rotary Club and St. Cletus Catholic Church.

Senator Dempsey and his wife, Molly, reside in St. Charles; they are the parents of three children, Meaghan, Abby and Jack.

Spring 2013 25

Rick Sems ||| Banking As the top executive in the region, Sems oversees PNC’s retail banking, corporate banking, wealth management and community-based activities.

Sems is a community leader that brings passion and insight to the boards he serves on, including Maryville University, Parents As Teachers, Operation Food Search, Regional Business Council and Regional Chamber and Growth Association.

He holds a B.S. in accounting from Grove City College and an MBA from the University of Michigan.

Judy L. Burns ||| Manufacturing Burns received her undergraduate degree from The University of Missouri - St. Louis and her Master’s in Business from Washington University in St. Louis.

Judy has served as president and co-owner of Patriot Machine in St. Charles County for almost 22 years.

Patriot is a state of the art manufacturing company employing 130 people and supplies complex structural parts and assemblies to the aerospace industry.

In 2008, Judy was awarded Missouri’s First Lady Award for her success in the field of Business and Innovation.

Judy is on the UMSL College of Business Leadership Council as well as a board member for the Boys and Girls Club in St. Charles, MO.

26 StreetScape Magazine

Jerry Scheidegger ||| Philanthropist Born and raised in St. Charles, Scheidegger has been one of the key players in helping to make his hometown area both prosperous and compassionate.

After finishing high school and joining the service, Jerry returned to St. Charles engaging in small entrepreneurial ventures where he learned everything he could from his personal business experiences.

Today the Scheidegger family owns Corporate Group, Inc. and manages property they own or have ownership in, located in St. Charles, Warren Counties, Lake of the Ozarks and Residential Development in Colorado.

Mr. Scheidegger supports many organizations from Dress for Success to Catholic Charities. He is the president of St. Charles Goodfellows and past president of the Advisory Board of the Salvation Army, past president of Sexual Assault Center and past president of the William Woods University Parents Association. Jerry is on the Legal Board and a Chairman of the Advisory Board of Midwest BankCentre, the Community Board of Barnes-Jewish St. Peters Hospital and is a board member of Lindenwood University.

The Greater St. Charles County Chamber of Commerce recognized Scheidegger as the 2012 Citizen of the Years.

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Michelle Nischbach

Story by Robin Seaton Jefferson Photo by Michael Schlueter “In consumer services, customers can walk into that environment and not be judged. We all have check books. We all are just like them. We get it. It’s a place where they can feel confident and comfortable. They can As senior vice president and territory sales partner with someone and take positive steps director of Consumer Banking for UMB to save more, spend less and take control of Bank in St. Louis, Nischbach develops their finances.” strategies for UMB’s problem solvers.

Simply put, she looks at how the company In July, Nischbach will have been in banking can train, set goals and deliver solutions for for 25 years. She started as a loan clerk at the age of 17. “I grew up in it. I understand what its customers. my associates do on their jobs because I’ve “Our philosophy is about enabling people lived that life. All the things my people do, through their passions,” Nischbach said. “If I’ve done.” at the end of the day I walk away from my job and I’ve made a difference for someone, Founded in 1913, UMB Financial Corporation is a diversified financial services then I have achieved that.” holding company. UMB Bank, a subsidiary She said she tries to empower her associates of UMB Financial Corporation, provides a to be leaders and to leverage their skills. comprehensive suite of banking products “I want the customer to say, ‘Wow, and services. something’s different over there,’” she said.

Shelly Nischbach loves her work. And she’s good at it. “I’m just lucky I found an opportunity early in life that really made sense to me.”

Nischbach was recognized as one of Streetscape Magazine’s 2012 “Beyond the Best” Top 50 in St. Charles. This award recognizes executives, employees and board members in St. Charles County for their professional and civic accomplishments and contributions to the community.

Nischbach’s territory includes more than 40 banking center locations that span across Kansas, Missouri and Illinois. She received her MBA from Lindenwood University and a bachelor’s degree in business administration from Maryville University. She is actively involved in the SSM Hospice and Home Care Foundation where she has served in various capacities for more than a decade.

Nischbach lives in Wentzville, with her husband, Jim, and daughters Devan, 19, and Alexis, 13. SS

Spring 2013 31

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Chuck Luebke

Story by Robin Seaton Jefferson

Photo by Michael Schlueter

Dwell in Design

Local architect designs his own future Chuck Luebke is an inspiration to the over 60 crowd. He’s also a product of a downed economy. At 60, Luebke has reinvented himself.

An architect and chief designer at a large design-build contracting company in St. Louis until 2010 when he was downsized, Luebke decided he wasn’t ready to hit the retirement set just yet.

So the 30-year veteran architect opened up a one-man design center and retail business in New Town St. Charles. Aptly named “Studio Luebke,” the business is a resource for design consultation, site master planning, architecture, interior architecture, tenant finish, remodeling and lighting design for residential, commercial, office, banking, religious, recreational and institutional projects.

Luebke offers residential and commercial 42 StreetScape Magazine

After more than 35 years of diversified experience working for several nationally known architectural design firms, Luebke said he was forced to set a new path for his awardwinning career due to a sinking design and “My goal is to offer a unique approach to de- real estate economy. sign that is atypical to what you have envisioned an architect’s office to be. My studio “Reinventing one’s career in the sixth decade is your studio. A place where we can work of life poses many challenges, especially at a together to help you fulfill your dreams for time when the U.S. economy and job market your home, inside and out.” In effect, Lu- are the most difficult in decades,” he said. ebke said he is “creating the essence of “It has required many people to think outside the box. My story is that I picked myself home, inside and out.” up and started over.”

The other half of Luebke’s business is “Dwell in Design”—a unique specialty shop With 40 percent of architects out of work in that offers design-oriented items for the Missouri, Luebke discovered quickly that home, garden, and personal lifestyle such as there were few opportunities available for mirrors, clocks, bowls, serving pieces, vas- him working for someone else. And since es, jewelry, books, photography, decorative he was living within the New Urbanist garden items, greeting cards, artwork and community of New Town at St. Charles—a community designed specifically for living, much more. design services, as well as contract design consultation services for other architectural firms, providing design concepts at low cost during the early stages of a project.

Retail working and playing in the same place, he decided to start there.

Luebke said both of his businesses are designed to complement and reinforce the success of the other. “Each business is trying to take a different approach from the norm for that business model,” he said.

From a small one-room shop located across from New Town’s amphitheater, the businesses began to create a name and awareness within the community. “Harnessing my entrepreneurial spirit, I began planning an expansion of my retail/studio space,” he said.

He accomplished this in late 2011 by moving into a 1,000-square-foot retail storefront on Domain Street in the town center.

A registered architect in the state of Missouri since 1977, Luebke earned his bachelor’s degree in architecture and design option with high honors. He was an Architecture Honor Student, a James Scholar, and received three Earl Prizes in Architectural Design.

we create or the selection we make needs to fulfill a need in a manner that is functional, aesthetically pleasing, and satisfies the client or customer. Notice the “we” term. Any design effort is a collaborative effort between the client and the architect to create something that enhances their life experience.”

For more information on Luebke’s services call 636-925-2225, visit www. dwellindesign-studioluebke.com or come to the storefront at 3319-1 Domain Street in New Town at St. Charles.

Hours are noon to 6 p.m. Tuesday through Thursday; noon to 8 p.m.

Friday; 10 a.m. to 4 p.m. Saturday; and He said his best advise to clients is to plan, noon to 4 p.m. Sunday. plan, plan. If they can’t afford everything all at once, set a goal and proceed with a plan.

Perhaps put in the patio this year, the garden next year. Then Luebke can direct clients to the contractors they need for whatever project they have.

One style is not better than another style in Luebke’s opinion. “Good design transcends all styles,” he said. “Everyone has their favorites or the ones that make them feel good.

Success comes when we work together to achieve something better than what would have happened if no collaboration had occurred at all.” S  S

Luebke’s design experience has included corporate headquarters, office buildings, conference facilities, golf-clubhouses, distribution centers, religious facilities, military facilities, recreation centers, fire stations, banking facilities, theme parks, multifamily housing, interior design, adaptive reuse, LEED projects, and single family homes.

He has won numerous design awards on design teams throughout his career.

Among them are the Design Build Institute of America’s 2010 National Design-Build Award, Best Design-Build Project in the Private Sector Over $25 Million for the Nevada Cancer Institute-Engelstad Cancer Research Building in Las Vegas, NV, and the Design-Build Institute of America Mid-America Region’s 2009 Best Project, Private Sector Under $25 Million, for The Highlands Plaza Two Office Building in St. Louis, MO. Luebke said no matter the size of the project, his motives are simple. “The design

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Craig Leavell New Director Boys & Girls Club of St. Charles County Craig Leavell, Mr. Magic

Story by Robin Seaton Jefferson

During that time, he served on the Boys & Girls Club of Wayne County’s board of directors for 15 years. In 2003, he took over as director of Operations for the Boys & Girls Club of Wayne County and in 2009 was Director Craig Leavell brings a wealth of named associate executive director. experience to the club, not just from leading, but also from doing. Leavell grew up in a “In other words, I have been associated with club himself in Richmond, IN where he was Boys & Girls Club virtually all my life in one “Boy (Youth) of the Year” and a finalist in the way or another,” Leavell said. “And now I’m National Boy of the Year competition. He also proud to be executive director of the Boys & worked as part of the program staff through Girls Club of St. Charles County.” Leavell is college work study for two years at the club in married and has two sons.

Bloomington, IN. Leavell said it was when he was serving as “I got a lot out of the club as a youth,” Leavell recreation director for the Wernle Children’s said. “It has always been a big part of my life.” Home that he knew he would spend his career helping children. “It’s one of those things Leavell was born and raised in Richmond where you think you’re going down one path where he was a member of the Boys Club and life takes you in another direction,” he of Richmond (later known as the Scott Boys said. “I just fell in love with the kids and the Club and today, as the Boys & Girls Club of job.”

Wayne County) from ages 8 to 18.

The Boys & Girls Club gave Leavell a good After receiving his degree in management start in life after his own parents divorced, he from Ball State University, Leavell returned to said. “It was a good place to go after school. his hometown of Richmond where he worked It provided a place to go other than being as the director of Therapeutic Recreation at out on the streets.. There were good mentors Wernle Children’s Home for many years. there and father figures that gave me good Great futures start here. It’s not just a motto with the Boys & Girls Club of St. Charles County. The club’s new leader is a testament to that.

44 StreetScape Magazine

male role models that I needed. They gave me guidance.” Leavell said he got his first job with the help of John Brzuzy, the executive director of his club. He said he learned many life skills from Brzuzy and Stan Cummins, the program director at the time.

Leavell hopes he can be an inspiration to the young people who come to St. Charles Boys & Girls Club. “We need to have programs and activities that are attractive to keep them coming back as well as establishing relationships with the youth,” he said. “We use these programs as a cookie to get them in the door and then we hope to instill character in them. We promote academic success, healthy lifestyles, and good citizenship. We also promote resisting the temptations of drugs, alcohol and tobacco.”

“I make it a point to get out and meet the kids and do things with them. It would be difficult for me not to. It’s just my nature,” Leavell said. “I want the kids to look up to me and maybe aspire to be an executive director of a Boys & Girls Club or other non profit or even a CEO of a business.”

Some of the activities that Leavell enjoyed as

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For more information, call 636-946-6255; 636-240-9150 or visit www.bgc-stc.org.

a boy were archery, camping, all sports, library, arts and crafts, wood succeed in school, pursue sports, explore career choices, and stay shop and the soap box derby. He went to the zoo and even to the Indy healthy. Annual membership fees are deliberately kept low to allow 500 with his club. any child the opportunity to join.

Leavell hopes to continue a tradition of fun and learning as he leads the Core programs include Character and Leadership Development; Boys & Girls Club of St. Charles County. He would even like to see a Education and Career Development; Health and Life Skills; The Arts; library added. and Sports, Fitness and Recreation. S  S By this time next year, the Boys & Girls Club of St. Charles County St. Charles Unit will be in its new 28,000-square-foot facility and will include a learning center, computer lab, dedicated reading center, teen lounge, cafeteria, games room, recreational area and gym.

A Truly Different & Better Choice

The new club is being constructed east of the current facility on adjacent property. Because of the additional space, Leavell said the club will be able to offer more innovative programs while serving more children in the community.

The St. Charles club, originally on Clark Street in St. Charles, began serving area boys on December 12, 1955. Local citizens fixed up the old house to be a safe place for young men to gather as well as to meet the needs of at-risk youth. The Club’s website said it “had large plans to help one youth, one life at a time and to solve the increasing problem of juvenile delinquency.” Its first director was Joe Dulin. The current Boys & Girls Club on Olive Street was dedicated on December 16, 1962.

In the past 50 years, the Boys & Girls Club of St. Charles County has affected the lives of three generations of St. Charles families. Today, over 2,000 young people annually participate in daily programs and services offered at what is now two facilities—one at 1400 Olive Street, St. Charles, MO; and another, added in 1990, at 1 Club Way, St. Peters, MO, about 1 mile east of Hwy. K on Mexico Road, in the Aspen Pointe subdivision.

The Clubs are open during hours that kids are most likely to need a safe place to go—after school, on Saturday, and extended hours with the Summer Camp Program. Various Programs lend to helping students

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855.398.9281 You can also get more information online:

ArtInstitutes.edu/St-Louis

1520 South Fifth Street, Suite 107 St. Charles, MO 63303

See aiprograms.info for program duration, tuition, fees, and other costs, median debt, federal salary data, alumni success, and other important info.

The Art Institute of St. Louis is approved to operate by the Missouri Department of Higher Education, 205 Jefferson Street, P.O. Box 1469, Jefferson City, MO 65102-1469, Phone: (573) 751-2361, Toll-free: (800) 473-6757, Fax: (573) 751-6635, info@dhe.mo.gov.

The Art Institute of St. Louis is a branch of The Art Institute of Phoenix.

Accredited Member, ACICS.

Spring 2013 47

Show Me the Host Julie Tristan lives her dream

Photo by Michael Schlueter

Story by Robin Seaton Jefferson They say find a job that you love and you’ll never work another day in your life. That pretty well sums it up for Julie Tristan.

The KSDK-TV anchor and multi-media journalist and host of “Show Me St. Louis” said she’s right where she belongs. “I love the positive stories in our show. I’m just naturally a happy and positive person and on ‘Show Me St. Louis’ I feel like I get to really be myself,” she said. “I really am that excited about everything. It’s very fitting that my mom, Kathryn Tristan, wrote a book called ‘Why Worry: Stop Coping & Start Living.’ She taught me everything I know about looking for the bright side in things.”

Julie shoots, writes, edits and presents all of her stories. She is also an On-Air Talent on 106.5 The Arch. She was named host of “Show Me St. Louis” on KSDK-TV in March of 2012. Later that year she was nominated for a Mid-America Emmy in the category “On Camera Talent: Performer/Host.”

48 StreetScape Magazine

Prior to that, Julie reported and was the weekend anchor/ fill-in news anchor on KOMU-TV in Columbia, MO. She was also a co-host for an entertainment show on Charter Cable- St. Louis called “See Hear” and one on Brentwood City Cable St. Louis called “Entertainment Buzz.”

herself an animal advocate.” She spends her free time volunteering at local dog shelters like “Stray Rescue” and “Gateway Pet Guardians.” She also loves exercising and “trying out the latest and greatest new ways to do something good for my body from hot yoga to boxing.”

A St. Louis native (she grew up in Creve Coeur and graduated from Pattonville High School), Julie spent some years in the radio business as a traffic reporter for KLOU 103.3, Gospel 1600 and Majic 104.9 (under the name “Julie T.”). She was also the executive producer and co-host for the syndicated talk radio show “Steve and DC.”

Julie has a bachelor’s degree in journalism from University of Missouri-Columbia. She said that almost didn’t happen, and she could have ended up in a job that didn’t make her quite so happy.

“I always knew I wanted to work in my home town,” she said. “I came back home after I graduated from Mizzou and worked my way up through different jobs in this town. I’m truly blessed.”

She said she’s a “huge dog lover and considers

“When I graduated, I headed to Saint Louis University because I wanted to be an Orthopedic Surgeon,” she recalled. “That was, until I had to dissect a frog freshman year, and that changed everything. I thought, if I can’t even dissect a frog, how in the world can I be a surgeon?”

Following the frog fiasco, Julie said she spent a great deal of time considering her

next step. She said she had always loved storytelling through video, so journalism seemed the likely fit. She transferred from SLU to Mizzou and the rest is history, well almost.

It was during her time at KOMU-TV in Columbia, that she discovered hard news reporting was not for her. “Telling viewers about tragedy was not enjoyable for me. It was then that I knew sharing entertainment news with lots of feel good stories was my passion.”

So as with most of her goals, she went long. She set her sights on an internship at “Entertainment Tonight” in Los Angeles. By cleverly appealing to other Mizzou alums who worked there, she got it. “For three months I learned my craft at the top Entertainment Show on television,” she said.

Like with most internship experiences though, it wasn’t all glamorous to begin with, she said. “I found that out real quick as one of my first jobs was to file tapes in the dark dungeon of a tape vault.” But she knew she was capable of more and asked if she could become more involved in the production of the show. Soon every morning at 5 a.m., she was allowed to sit in with the writers and producers and learn how they create the feature stories that really catch the viewer’s attention. “They even let me try out Mary Hart’s chair, which is

Julie and Coreen with Elmo something I will never forget, along with how nice both Mary and Bob Goen were and how they were willing to share and mentor me into becoming a top notch journalist,” she recalled. “The thing I remember most about Bob Goen, he ate tuna before each show, not sure why, I guess that was his favorite meal? Mary Hart was as gorgeous in person as she was on TV, and so were her legs.”

Julie said she was a fan of “Show Me St. Louis” long before she ever applied for the job to host it. “I used to watch it every day after I came home from high school. I thought to myself ‘Wow that would be like my dream job.’”

In an amazing stroke of luck, the show was looking for a producer five years ago to do segments. “Luckily for me, they brought me into the KSDK family,” she said. “After 3 years of producing for ‘Show Me,’ I became an MMJ (Multi-Media Journalist) where I shoot, write and edit all of my own stories, like I did as a reporter back on KOMU-TV.”

Volunteering with a Stray Rescue dog Two years later the previous host, Wendy Erickson, decided to spend more time with her family, so Julie applied for the host position, “and once again, I was blessed with the opportunity…When I get on-set before the show starts each day, I sit in my hosting chair and say thank you to God because I feel so lucky to be living my dream.” SS Julie with her Mother at the Emmy’s Spring 2013 49

Photo by Michael Schlueter contributions to health through plants. The house was built in 1811. Dr. Jeremiah Millington and his brother Seth Millington were known for their botanical gardens west of St. Charles where they planted more than 50 acres of castor oil beans. The two manufactured and distributed the first commercially produced caster oil and were said to have supplied the Lewis and Clark expedition with this medication.

Olde Town Spice Shoppe opened in 1983.

Hurst’s family took it over in 1994. “We kept the same employees who had been here for years,” she said. “Talk about a wealth of knowledge.”

Hurst said Olde Town Spice Shoppe offers fresh, affordable ingredients for most any type of cooking, including food spices, herbs and seasonings; teas; sauces and marinades; and gourmet food items. “Our barbeque rub made especially for ribs is award-winning,” she said. “Our fresh vanilla beans, seasonings blends, Greek seasoning and bulk teas bring our customers back again and again.”

Carol Hurst

Spice up your health

Olde Town Spice Shoppe offers a library of tastes Story by Robin Seaton Jefferson Her shop has been likened to a library—a library of tastes that is. “What I never get tired of hearing from customers every day is that they love the smell of this shop. And a new one I heard this week that was especially awesome is, ‘This place is like a library. I love looking at all of the different items you have. I could stay and look for hours.’”

The shop caters to many individual tastes, providing specialty blends to individuals as well as many area restaurants. “If you have eaten at a St. Charles restaurant, more than likely you’ve eaten our spices,” Hurst said.

“O’Fallon Brewery’s Pumpkin Spice Beer is made from Olde Town spices, she said.

Because people are cooking more, Hurst said they’re looking for new and healthy ways to spice things up. “I think there has been a resurgence in cooking because people are more aware of what they’re eating. People are planting more gardens and canning and pickling, making beef jerky. Maybe they’re more nostalgic for home-cooked food. More people are more interested in making sure they’re putting good things into their bodies.”

interest in cooking that hasn’t been realized for some time. She uses the popularity of daytime television’s Dr. Oz as a case in point. “There are so many health benefits of spices. Especially with Dr. Oz bringing a lot of information and popularity to what we eat and specific spices and herbs that can help you,” she said. “After he answers questions on his show, people actually come into the Hurst also teaches food classes at St. Charles Carol Hurst owns Olde Town Spice Shoppe shop looking for specific spices he’s men- Community College. “People are interested in historic St. Charles. With over 50 col- tioned.” enough to come out and learn more.” lective years in the grocery business and a plethora of avid cooks in the family, Hurst Dr. Mehmet Cengiz Oz, also known as Dr. Hurst offered the following healthful tips for said her family brings their passion for food Oz, is a cardiothoracic surgeon, author and cooking with spices: to the shop. “We truly believe family, friends television personality who first appeared on the Oprah Winfrey Show in 2004. and food create great memories,” she said.

Cinnamon—“Cinnamon is known as one of nature’s strongest antiseptics. It also conMore than memories, though, cooking with Ironically, Olde Town Spice Shoppe is lo- tains sedative components and it is believed spices can be an integral part of good health. cated in the home of one of the first physi- to lower blood-sugar levels,” Hurst said. She Hurst said she believes there has been a new cians in St. Charles County known for his suggests mixing 1/4 tsp cinnamon with 1 tsp 50 StreetScape Magazine

of raw honey. Take the mixture twice daily when a cold is coming on to lessen the duration of the illness.

Cloves—“Cloves are known for their disinfectant properties,” she said. “They’re also used to treat toothaches and to reduce inflammation.”

Epazote—A Mexican herb, Epazote can be added in small quantities to beans and gasproducing dishes to alleviate those effects.

Ginger—“Ginger helps to stimulate the heart and circulatory system,” she said. “It’s also know for its ability to reduce inflammation.” Hurst suggests chewing on a small piece of candied/crystallized ginger for airsickness. “It’s a great item to keep in your carry-on bag for nausea.”

Saffron—“Dr. Oz said that saffron comes from the inside of a crocus plant, and it is the gold standard for spices,” Hurst said.

“Saffron helps to fight off cancer. Dr. Oz explained that cancer cells grow through bringing and building their own blood supply in your body. The saffron can actually

enter the cancer cells and send a signal that causes the cancer to commit suicide. Dr. Oz even said that saffron may be the cure for cancer in the future.” Hurst said to visit www.drozfans.com for more on the subject.

Turmeric—Hurst said recently, turmeric has gained the recognition of the scientific community for its potential for lowering cholesterol, reducing blood sugar in diabetics, relieving arthritis, supporting liver function, improving digestion, reducing menstrual cramps, reducing inflammation in the colon, wound healing, fighting cancer, and preventing Alzheimer’s disease. Turmeric can be sprinkled directly on a meal, or added as part of a curry powder used in cooking.

Its broad medicinal uses are due to its antiinflammatory, antiseptic, and antioxidant qualities, she said. For more information on this topic visit www.doctoroz.com. S  S Olde Town Spice Shoppe is located at 334 South Main Street in St. Charles. For more information or to order products call 636-916-3600 or visit www.oldtownspices.com.

Spring 2013 51

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Highlighting St. Charles county and surrounding areas Spring 2013 53

To see more designs and collections by Wendy visit her website www.dreamdaydesignsbywendy.weebly.com 54 StreetScape Magazine

Lauree’s Bridal and Formal wear offers world-class gown for proms, pageants and weddings.

For 17 years, Lauree Salamon has been watching trends and dressing thousands of young women for proms, pageants and weddings at Lauree’s Bridal And Formalwear.

The store features the world’s top manufacturers in bridal, prom and pageant formalwear including Maggie Sottero, Alyce Paris and Forever Yours International.

Maggie Sottero wedding gown.

Lauree’s Bridal and Formalwear has recently doubled in size, expanding its bridal boutique to offer a beautiful, yet personal experience for the bride-to-be. The special bridal area offers 60 minute “appointment only” personal service to ensure an elegant shopping experience with the special attention every bride wants, Salamon said.

Lauree’s Bridal and Formalwear is located at 611 S. Fifth St. in St. Charles.

For more information call 636-940-1711 or visit www.laureesbridalandformalwear.com

Spring 2013 55

Joe & Jan Haug Dominic/Duchesne A teaching commitment Joe and Jan Haug

Joe Haug will retire this year from St. Dominic in O’Fallon after some 50 years of teaching math and coaching cross country.

A Vietnam veteran, he’s won Teacher of the Year, led his team to the state championship, served for 20 years with the Fellowship of Christian Athletes and been recognized for outstanding achievement by Cardinal Raymond L. Burke. His cross country team will be erecting a statue of St. Joseph in his honor at the school.

But ask Haug and he would say his real accomplishments were made with family— namely his wife Jan Haug; sons, Dr. Jeff Haug, PhD, and Andy Haug; daughter-inlaw, Robyn Haug; and two grandchildren, Meghan Haug and Ben Haug.

The Haugs have academics in their blood.

The two have been married for 40 years. Both are teachers. Their oldest son is a principal and their youngest works in custodial services for a school. Jan Haug retired last 56 StreetScape Magazine

May after 32 years teaching social studies and government at Duchesne High School in St. Charles. She also coached softball at the school.

Jan estimates she’s taught in upwards of 4,000 kids over the years. Joe, probably 5,000, she said.

Joe grew up in Ste. Genevieve, MO, where he attended Valle High School. He then went on to Southeast Missouri State in Cape Girardeau, MO. He taught a year at Notre Dame Regional High School in that city before being drafted and sent to Vietnam in 1969. When he returned to the states, he taught briefly and coached track at Augustinian Academy in St. Louis where his life would change forever.

Jan was a St. Louis native. A St. Louis University graduate, she went to Notre Dame High School in South County, where she returned to teach. But it was one of her

Story by Robin Seaton Jefferson Photo by Michael Schlueter

old SLU buddies that just happened to teach at Augustinian that suggested Joe meet up with Jan. “He told Joe, ‘There’s this girl you should meet.’ He helped maneuver setting this up at Notre Dame, where I was teaching,” Jan said. “Joe came to my school to observe our system of teaching.”

And though Joe wouldn’t say it was love at first sight, he did admit “interest at first sight.”

The Haugs’ first date was a basketball game between SLU and Louisville in February 1972. They were married by November.

After the game, Joe asked Jan if she had to go home. She said yes but asked him to join her at her parents house, where they, her two brothers and grandma had already gathered.

“If that didn’t scare him off, nothing would,” she said.

Jan said the two hit it off immediately. “We

Dynamic Duo enjoyed being with each other. We had a lot in common with teaching and coaching. We both had very good parents. We were both raised Catholic. We just had a good time together.”

As the years past, Jan said she knew she had picked the right guy. “He had high standards.

He had intelligence and good humor,” she said. “He is quick-witted, moral, committed, good looking, has a good attitude, is good with kids and is a great dad.”

“We can just repeat that in your direction as well,” Joe said to Jan. “Except, you’re a great mom. Family was extremely important to both of us.” Joe has three brothers and three sisters. “God has given both of us a talent. We found the right niche for ourselves in this world.”

Both Joe and Jan have been Eucharistic ministers for their church for more than three decades. They are volunteers with the

Appalachia Service Project, which rehabs and repairs homes of disadvantaged people in Kentucky, delivering them food, clothing and household items.

Joe recalled one of his runners yelling out to him after the meet, “He said, ‘Hey Mr. Haug, I won today.’ That pretty much says it all.”

Jan said her best advice to young people just starting out would be to do the right thing and to do it consistently. “Do what you’re supposed to do, not because you’re going to get a reward, but because you’re supposed to. It’s about being consistent with what is expected, with Joe, me, our kids, our school and our work. We decided a long time ago we would be a consistent force.”

This season, four of his cross country team members wore the uniforms at conference that their parents wore some 30 years ago.

It was a proud moment, Joe said. “Cross country is great. From kids finishing third in a state meet to the kids finishing their race, they all get something out of it.”

Joe agreed. “I always told the kids to do their best,” he said of his team and his own children. “I tried to have a theme every year and one year it was to ask yourself, ‘Did I win?’ Did I do the best I could under whatever conditions?”

Jan said she there is no doubt the two were meant to be together. “I used to pray to grandma and the Lady of Perpetual Help that they would find me somebody.” She said she was sure she had when she first saw the picture on Joe’s parent’s wall—the same one that was on her own grandmother’s wall—the lady herself, the Virgin Mary. S  S;

Remembering a specific instance when his team did not win in the traditional sense,

Spring 2013 57

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Living at Garden View Care Center is FUN!

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15 years ago, with the development of activity based care, Garden View Care Center of O’Fallon created the first Memory Care Program in Saint Charles County. What was new then, has proven true. Activity is the key to caring for those with memory loss. Activity helps people with memory loss to stay sharp, to stay healthy, and to thrive. Activity slows the progression of memory loss and helps families stay connected. Garden View Care Center’s Activity Based Care Program involves families and keeps residents active 10 hours a day 7 days a week.

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Garden View Care Centers’ offer complete care solutions. From private assisted living suites, to full time skilled nursing that specializes in caring for those dealing with memory loss. If you choose a facility that only offers assisted living, you and your loved one with dementia or Alzheimer’s will ultimately experience the stress of moving again as the disease progresses. If you choose a Garden View Care Center, assisted living and skilled nursing are always available on site from nurses and professionals that you know and trust. You’ll never have to move again to get the care you need.

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Spring 2013 59

LET’S FACE IT

Spring Cleaning for the Skin Story by Tamara Tungate

Winter lets us get away with being neglectful of our skin. Rough heels, chapped knees, blotchy skin, razor free days (you know what I mean!)…you just cover it up with socks and pants and no one is the wiser! But spring is just around the corner and your feet, arms and legs are about to meet the light of day again so let’s clean up the winter dryness and renew skin for the springtime. And if you’re up for a homemade adventure I’ve included some recipes that can be plucked right from your kitchen pantry. S  S

Body:

Feet:

Dead and dry skin thrives in winter air so sloughing off the old to let the new glow from below is the first step. Body scrubs and exfoliation used consistently freshens up the skin and primes it for moisture, waxing and/or faux tanning. Make sure you use products meant for your body and not your face. The body needs a rougher grit. (Neutrogena Sugar Scrub or Bath and Body scrubs) Get yourself a good razor (Gillette Venus Embrace) for the closest shave possible. Indulge in some smooth and creamy lotion (Eucerin Original or Johnson and Johnson Baby Oil Gel) and slather it on.

Make your own scrub with two basic ingredients.

Oh boy…A most abused and neglected appendage! They take quite a beating from cold temps and thick shoes but there is hope to renew your tootsies and the number one treatment is moisturizing (Gold Bond Ultimate-Healing Foot Cream) .

Sometimes lotion just doesn’t cut it on the scaly cracked skin on the feet so go for the petroleum and thick socks. You were probably skeptical when you first heard of this treatment but it really does work. Slather Vaseline liberally on your feet then immediately slide a pair of socks on. You can even wrap your feet in Saran Wrap (I have done this) for ultra-intensity. Sleep this way overnight and in the morning your feet will feet soft and supple. It can change things dramatically!

Homemade Body Sugar Scrub:

Open up your fridge for an at home solution to rough feet.

½ cup raw turbinado sugar or brown sugar

Milk ‘n Honey Foot Soak:

½ cup honey

2 cups warmed milk

3-4 drops of essential oil (optional)

1 cup honey

Mix well into a paste then rub into your body with circular motions paying special attention to dry problem areas.

Cleanse with your normal body wash and dry off to smoother softer skin.

Mix well in a large container that can fit both feet.

Soak for 15 minutes or more Then massage the mixture into your skin for softer results.

Rinse with warm water

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Face:

Moistureful Masque:

In a previous article I spoke about the benefits of retinols and AHA’s/BHA’s that keep the cells in your skin continually refreshing and glowing. You can also do an extra spring prep for the face by applying a masque for your skin type to tighten and deep clean pores or the good old fashion steam cleaning using a kitchen pot to soften dry skin and release surface toxins. Depending on your skin type and needs there are many good options over the counter to use on a periodic basis.

2 teaspoons finely ground oatmeal

Egg on your Face? Why not! Brightening and tightening skin is a girl’s best friend.

Orange Juice and Egg White Masque: 2 egg whites

1 Tablespoon honey 1/2 peeled mashed banana Combine the ingredients in a small bowl and mix until creamy.

Apply the mask the face and let it sit for 30 minutes.

Massage thoroughly to remove dead skin before rinsing off with warm water and gently patting dry with a soft towel.

(Best for dry skin)

¼ cup orange juice or lemon juice Whisk together then apply to face with an artist, makeup or even basting brush. (Fingers can get messy) Avoid getting to close to the eyes.

Let sit for 15 minutes or until dry then rinse well with warm water (Best for oily/normal skin)

*Tip: before waxing or faux tanning exfoliate your body a few days before and then stop the day before for the best results *As always consult with your dermatologist before using natural remedies and always check for signs of allergic reactions

Spring 2013 61

The Iron Never Lies

Local man sets world bench press record

Gary Johnson

Story by Robin Seaton Jefferson “The iron never lies to you. You can walk outside and listen to all kinds of talk, get told that you’re a god or a total bastard. The Iron will always kick you the real deal…Friends may come and go. But two hundred pounds is always two hundred pounds.” Henry Rollins Gary Johnson is that type of guy, one who has to see for himself—prove to himself that he can see it through, whatever the task.

The 1986 Fort Zumwalt graduate and local business man did just that on January 19 when he set the World Record for Raw Bench Press in the Amateur (drug-tested) Division of the International Powerlifting Association (IPA) with a whopping 430-pound lift. He broke the previous record for the 242-pound weight class for ages 45-49 by 10 pounds at the 2013 IPA Dixie Bench Press Championships in Columbia, SC. “I was ecstatic once I broke the record because it’s been a goal that I’ve had for over a year,” Johnson, 45, said. He said two critical elements of powerlifting are using proper 62 StreetScape Magazine

technique and being prepared. “It takes tons of preparation or breaking the record weight in the gym over and over again” before going to the meet.

specialist, Scot Mendelson bench pressed 1,030 pounds with the shirt, while his unshirted best is over 300 pounds less, at 715 pounds.

Johnson is used to meeting goals. The father of four holds a business degree and an MBA. He’s worked in corporate leadership at General Motors Company. He’s a national lecturer on practice management and the author of “ The Momentum Maxim: Using the principles of W.O.W. to revolutionize your practice. He currently serves as executive vice president for DynaFlex, an orthodontic laboratory and products company in St. Louis.

All powerlifting groups have differing rules governing equipment such as the bench shirt.

The raw in the raw bench press category which Johnson competed means pure and natural strength, as opposed to equipped bench pressing, where competitors are either spotted or don bench shirts. The bench shirt is usually made of polyester, denim or canvas. It is a stiff, supportive garment used to improve performance in powerlifting.

American powerlifter and bench press

“It supports the musculo and skeletal systems and allows you to push much heavier weight than you would do naturally,” Johnson said.

“It adds a spring-like effect.”

Created in 1993, the IPA offers three divisions for lifters. The Professional Division is open to all lifters regardless of their totals and it is not drug tested. The Amateur Division is open to all lifters who have not yet achieved a professional status total and is randomly drug tested. The Elite Amateur Division is for those drug-free lifters who total professional status and are willing to be drug tested at every competition.

Johnson also holds the National record for 418.5 pounds in the Raw Division of the

Amateur American Powerlifting Federation (AAPF). That previous record was 391 pounds.

Stubborn fat has met its match.

Although Johnson played several other sports as a child and teenager, he always excelled in weight lifting. “I was only 190 pounds in high school, but I could bench press 350,” he said. “It was just something I was naturally good at.”

He said he was thinking about setting a new goal for himself and finding something he could compete at in his forties when he ran across PowerBody USA Fitness Training on Sonderen Street in O’Fallon.

A private family-owned fitness center, PowerBody is run by husband-wife team, Chuck and Carla Trosper. Johnson said Chuck has coached numerous state and national champions in powerlifting.

Coached by Chuck, Carla has established state, national, and world records in the sport. Johnson said though she’s a grandma now, Carla currently holds every state record in her weight category.

your < Freeze fat away.

“This gym was exactly what I was looking for,” Johnson said.

“Nothing against other gyms but I didn’t care what it looked like.

I didn’t need a basketball court and a sauna. I didn’t want anything fancy. I just wanted to go in and work out.”

That’s what he got at PowerBody. A group of people dedicated to lifting, “from the teenager setting records to the big burly guys but also seniors,” Johnson said. “Nobody judges anybody else.”

Johnson said one member of the gym was 65 years old when she started lifting. “Within a year she went from barely being able to get out of her chair to being able to leg press 350 pounds for 10 repetitions,” he said.

Strength of mind comes with strength of body too, Johnson said.

“People don’t understand the physical and mental benefits of weight lifting for kids, middle aged adults and older people,” Johnson said.

“It’s the physical coming in and working on a program that causes a mental change, and a confidence develops. That’s the impact keeping yourself in shape has.”

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Spring 2013 63

Remembering Civic Leader

Henry Elmendorf Story by Robin Seaton Jefferson

Henry Elmendorf died on January 3, 2013 at the age of 90. Gracious and benevolent, yet deliberate and bold, Elmendorf will go down in the St. Charles County’s history as one of it’s most beloved and noble sons.

“This is a true story.” It was one of his favorite tag lines to whatever yarn he was spinning.

And he always told them with a smile on his face. I know. I heard many of them.

It was this reporter’s pleasure to know Elmendorf for many years, so I am honored to share a few memories with those who were lucky enough to know him too and to ensure that he is recognized in the pages of “Streetscape Magazine” for the fine gentleman he was.

Ironically, Elmendorf left this world just weeks before Pope Benedict XVI announced his decision to resign. Referred to in some circles as the “Pope of St. Charles,” Elmendorf’s biography lists more charities and boards than most people know exist.

Investment banker Gary Shaw once told me, “Henry is the definition of mover and shaker in St. Charles County. “He has a passion for anything he does. He has so much respect in the community. I don’t know how you’d tell Henry no.”

to be nuns. But it was his father that instilled the goodness of hard work and truthfulness in his eldest son.

“My dad sat me down and said, ‘Let me tell you one thing, Henry. If you always tell the truth, you never have to remember what you said.’ I often look up and say, ‘Dad, that last one was a little close.’

I think of him often,” Elmendorf told me nine years ago as I interviewed him when Lindenwood University had bestowed on him its greatest honor—its Doctorate of Humane Letters—for his extraordinary service to the school.

so many community projects and ventures, he inspired many others to make similar contributions,” said Joe Ortwerth, current executive director of Missouri Family Policy Council and former St. Charles County Executive. “Every community has its promoters and boosters. But few have civic champions like Henry Elmendorf. Henry certainly worked extremely hard to strengthen community life. But what was even more significant was how he boosted the potential and the spirit of individuals throughout St. Charles County as well. As time passes, what will be remembered most about Henry will not be his many achievements, but the kindly, Elmendorf’s father worked for the American encouraging soul that he was.”

Car and Foundry in St. Charles just blocks from his childhood home at 405 South Second In 1965, then Missouri Governor Warren Street. “He walked to work every day. He Hearns appointed Elmendorf to chair a never owned a car,” Elmendorf said. five-member commission charged with restoring the state’s first capitol, a two-story But the elder Elmendorf’s son would go on brick building on Main Street in St. Charles. to sell a lot of them. Elmendorf worked for Elmendorf launched a fund drive that raised Jim Meagher Chevrolet Oldsmobile for some $100,000 to acquire the land and then lobbied 45 years. He was hired on April Fools Day in Jefferson City for an additional $375,000 in 1947. He started out making $65 a month in state funds to restore and furnish the when it was St. Charles Motor Company. “I property. Hearns then appointed Elmendorf as fooled them into thinking I was right for the chairman of the St. Louis Airport Authority in job. By the time I left, I owned 25 percent of 1972 when Illinois was campaigning to build the company,” he said. an airport east of the Mississippi River.

Elmendorf would sell a lot of things over the years—many of them ideas—and much more than he would ever claim a commission for. He developed a rapport with the public including many community and civic leaders.

He volunteered for charities and service organizations, making friends in every corner and peek of the community.

Elmendorf went to the state legislature asking for money and led the charge to convince state and federal legislators to support keeping the airport in St. Louis.

In 1980, Elmendorf helped form a committee that would keep General Motors in the St. Louis area and ultimately bring it to St. Charles And no one ever did. The oldest of nine County. The “Citizens for GM” critical action children, Elmendorf was born September “Henry was one of St. Charles County’s committee organized a fund-raising campaign 28, 1922. Two of his siblings would go on greatest civic figures. He not only pioneered that helped convince voters to approve $7.5 64 StreetScape Magazine

million for new roads. The new road system in Wentzville would convince General Motors to move into the site in Wentzville where it still operates over three decades later.

On September 18, 1989, GM rolled its onemillionth vehicle off of its assembly line.

It was Elmendorf’s 67th birthday. The next thing to roll off the line was a birthday cake for him, one that would feed 300 people. “That’s a true story,” Elmendorf said, as he often does describing the extraordinary situations he has been involved in and the results of which often perplex even him.

Another of his stories involved a little hospital that had just opened in Lake Saint Louis.

Elmendorf told me that over 30 years ago, he told the late Gabe Alberici, who had built the hospital, that it needed a chapel. “I told him we needed a chapel and we could name it for him,” Elmendorf said adding that Alberici told him to look for a cab the next day. “That cab driver pulled up and do you know what he had?” Elmendorf said. “He had a check for $100,000 for that chapel. Gabe didn’t want his name on it thought. That’s a true story.”

Also true is the fact that Elmendorf had two roadways named for him near his fishing home in the Lake of the Ozarks. On his way to his condominium one weekend, Elmendorf decided the road needed blacktop. At the time a local man was running for associate judge on the three-member panel at the Lake. “I thought, ‘I’ll raise money for this guy and then badger him to get this road down here’,” Elmendorf said. “That’s exactly what we did.

Then this guy names the road Elmendorf Lane and the other Henry’s Way because he said I was always getting my way. That’s a true story. These people have addresses like 405 Elmendorf Lane. Can you believe that?”

Elmendorf told me then that he didn’t always get his way. His wife of over 60 years, Ethel (Wiechens) Elmendorf, kept him in line.

“Without her I would be nothing,” he said.

Pope Paul VI named Elmendorf as a Knight of the Holy Sepulchre of Jerusalem in 1964; Pope John Paul II named him as a Knight of Malta in 1981. Archbishop John L. May named him as an Honorary Life member of the Development Council of the Archdiocese of St. Louis and the Order of St. Louis King.

He received the Hands of Christ award in 2000 from the St. Charles Catholic Community Services and the John L. May Leadership award for Distinguished Health Care Ministry a year later by then Archbishop Justin Rigali.

Henry told me that he and his two daughters embarked on a three-week pilgrimage to the Holy Land in 1977. “We hit every disco in Jerusalem,” he quipped. “We even water skied on the Sea of Galilee.”

Henry has been Citizen of the Years in St. Charles. He was named Man of the Year in 1981 by the St. Charles Chamber of Commerce and chaired the construction of the present St. Charles Convention and Visitors Bureau. He’s been president of more than 20 boards of directors in St. Charles County. He said one of the things he was most proud of was forming the 330-member St. Charles Catholic Business and Professional Association in 1990.

A fellow Lindenwood board member, Elizabeth Rau, had this to say, when her dear friend received the school’s doctorate of humane letters: “Henry and I have been through a lot of wars together. We have seen this school rise from the ashes like the Phoenix. Anything that had anything to do with helping, that’s where Henry was. He had no apologies. He just said, ‘I’ll put you down for $10,000 and you can pay it in installments.’

But Henry never asked anyone to do anything he wasn’t willing to do or hadn’t done.”

Henry was one of the first to sound the alarm that Lindenwood was broke and falling apart years ago. But in his typical fashion, he rose to the challenge. It was Henry who would contact the now deceased Dennis Spellman, who would go on to serve as Lindenwood’s president and with remarkable ingenuity, raise Lindenwood out of the ashes and grow the school by thousands of students and numerous new programs and buildings.

Henry always said he didn’t want the credit for the things he had done. He always preferred being in the trenches to having his name on a letterhead. He said he loved the hard work.

God had been good to him, he said.

Now that’s a true story Henry. Rest in peace my friend. S  S Spring 2013 65

A new home. A new logo. Strategic moves.

Go Vertical Creative is driven by design.

Story by Robin Seaton Jefferson Photo by Michael Schlueter “Think of us as marketing consultants that facilitate all the products and services you need to brand or re-brand your company,” said Drew Krueger, marketing strategist for Go Vertical Creative, a strategic branding and marketing company in St. Peters. “We give design a purpose through branding your company, and incorporating a marketing strategy into that design.”

Krueger said whether a company is starting from scratch, or wants to redo its current branding, Go Vertical will collaborate oneon-one with them to help owners discover the unique strategy to market their business. “We focus to recognize what makes your company great, and then customize your business model strategy to meet the needs of even the most demanding markets.”

Born of a family of artists, Krueger is the visionary for Go Vertical Creative. His passion to formulate success for clients and his consultative approach to marketing make 66 StreetScape Magazine

him unique in the creative business. “Through unique design concepts, search engine optimization (SEO) and powerful branding, we facilitate an environment to create an emotional experience where purchase decisions are made,” he said.

Building a connection between a company and its customers means putting company owner’s and leader’s thoughts into actions, Krueger said. “Your marketing is multifaceted and we’re here to connect the dots,” he said.

“Planning your trip to success starts with understanding where you are today.”

Professionals at Go Vertical begin the strategic evaluation process by immersing themselves into the company they’re working with. This is the time to get to know the client, Krueger said. “We look at what you’re currently doing.

What are your failure points? Where are your immediate needs? It might be an update or an expansion,” he said. “What markets are you trying to reach? What results are you

getting? This phase helps connect the dots and unleashes your brand identity.”

Go Vertical then considers how to re-allocate funds to maximize their client’s advertising dollars. “I like to say you shouldn’t be spending money on advertising. You should be making money on advertising.”

Exciting the brand and driving home the client’s unique message comes next. “This is the fork in the road where consumers choose which path to take,” Krueger said. It’s where Go Vertical will help the company provide customers with evidence that their products are the ones to choose. “Through implementation of printed material, promotional products and signage solutions you become the single lane open in a traffic jam of competition.”

Krueger said the Market Acceleration phase of the planning process is critical. By obtaining feedback, companies are able to realize what their customers want and what they don’t. This

Go Vertical can create visual brand identities that make a powerful first impression as well as handle all printing needs of their clients.

With all their equipment in-house, they can produce colorful and photo-quality prints for a wide variety of applications with indoor For example, having a website does little to and outdoor uses, along with prototyping for grow a business if the site has no search engine product packaging. optimization techniques and no social media advertising. “Having a web presence doesn’t mean it’s going to deliver results,” Krueger said. In other words, if your customers can’t find you, your website is useless. “You’d be better off printing out brochures and handing them out.” not only strengthens relationships between companies and their customers, but helps refine the company’s goals and keep them from wasting advertising dollars on methods that don’t draw or retain business.

Go Vertical Creative not only creates a dynamic website but makes sure the people who need it can find it, and guarantees its responsive to smart phones, he said. “We turn your efforts into dollars and track and measure the results,” Krueger said. “There were 40 billion pages on Google in 2010. How are you going to make yours found? Our SEO staff is Google certified, and relentless in generating results.” Go Vertical uses organic and pay per click (PPC) campaigns to drive customers to their clients’ sites.

driving consumers to your website or online resources.”

Printed collateral offered by Go Vertical includes: business cards, flyers/brochures, multi-page booklets, rack cards, table tents, folders, letterhead, greeting cards and custom envelopes.

Promotional Products can remain in use for long periods and repeat advertising message each time their used without extra cost per exposure. Promotional products offered include: apparel, coasters, pens, silicone bracelets, lanyards, badges and name tags, magnets, travel mugs/cups and many more items.

The company also offers banners, Coroplast signage, product prototyping, vehicle graphics, full vehicle wraps, window clings, vehicle So much of peoples’ lives revolve around the magnets, window perforation and photo Internet. But regardless of the popularity of all quality posters. SS of that cyber searching, Krueger said there is still a place for printed material. “The physical Go Vertical Creative is located at 1410 world still exists, and there are enough potential Triad Center Dr. in St. Peters. For more customers who, after the initial online research, information, call 636-244-5550 or visit expect to see printed material,” Krueger said.

“We help you integrate these products into www.goverticalcreative.com.

Spring 2013 67

Society

Greater St. Charles County Chamber of Commerce Gala The Greater St. Charles County Chamber of Commerce Citizen of the Years and Lifetime Distinguished Service Awards Gala.

Photos courtesy Greater St. Charles County Chamber of Commerce

Mike and State Rep. Chrissy Sommer

Greater St. Charles County Staff – Lori Tainter, Scott Tate, Terry McCrum, Wendy Rackovan

Executive Board - Scott Tate, Linda and Clint Techmeyer, Susan and Jeff Sams

Denice McKeown, recipient of the Lifetime Distinguished Service Award – Humanitarian and her son Joshua

68 StreetScape Magazine

Jack Borgmeyer

Cort and Brenda Schneider

Wendy and Taylor Rackovan

H a n d - S e l ec t e d

Gourmet

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Keith Schneider Family

Chamber Champion, Larry Jacobs with Scott Tate

Terry and Duane McCrum

Jerry Scheidegger, Forrest â&#x20AC;&#x153;Budâ&#x20AC;? Watts, Dan Borgmeyer, Meredith Schneider

Spring 2013 69

What’s Still Smokin’ in Missouri?

Story by Ann Hazelwood Photos by Joel H Watkins IV St. Charles, Missouri claims to be first at a lot of things and legend states the first corn cob pipe was invented here by Doc Carr.

The St. Charles Corn Cob Pipe Factory was organized in 1895 in the old mill at Boone’s Slick and Main; now Trailhead Brewery.

No other location however can compare to the corn cob pipe industry than Washington, Missouri. In 1907 Henry Tibbe, a Dutch immigrant started the Missouri Meerschaum Company. Meerschaum is a Turkish light weight clay, perfect for a cooler, sweeter smoke with no tongue bite.

The business expanded quickly in Washington where he developed a nationwide distribution system. The large historic structure on Front Street where they now reside employs approximately forty people that MANUALLY produce 3500 pipes a day. Phil Morgan, it’s manager, 70 StreetScape Magazine

says they ship to every state and numerous Tobacco and pipe shops report sales are brisk despite the popular “no smoking” effort. foreign countries.

Increased cigarette taxes have encouraged Thanks to the help of the University of pipe smoking, as well as those who claim Missouri, a corn seed was developed that it is a “safer smoke.” Larry Muench from is ideal to grow on the company’s 150 area John Dengler Tobacconist, Inc. agrees; having his best year ever. He noted when farm. someone wants to start smoking a pipe; There are eighteen different smoking pipes he recommends a corn cob style, since it’s produced at this factory, ranging from the already seasoned and less expensive. thirty dollar range to two dollars. Nice gift packages and clever corn cob pipe ornaments No tours are allowed in the factory, but you can visit the museum Monday through compose their interesting inventory.

Friday. The newly updated web site www.

The history plus enticing visuals are corncobpipe.com is a great place to visit as displayed in their museum. The best well. conversation piece is the large pipe and holder mosaic that the employees created Corny or not; I am not jokin; this place is in 1904, for the St. Louis World’s Fair. It still smokin’! S  S won a gold medal and a certificate signed by David R. Francis, President of the Louisiana Purchase Expedition.

Congratulations

Jude Reed, MD Regional Medical Director Beyond the Best Business Award

bjsph.org | 636.928.WELL

StreetScape Book Club

progresswest.org | 636.344.CARE

Review by Vicki Erwin

Police Lieutenant Alan Crane is back fighting the forces of evil in the here and now and in the hereafter, assisted by his supernatural companion, Michael Simmons.

Crane finds himself investigating four untimely deaths accompanied by a series of deadly, catastrophic natural disasters. It is a dark day when the men realize that The Fallen, damned, angel-like warriors with the ability to control the elements, have been released. In chasing down the Fallen, Michael has to face some unpleasant revelations.

The team that brought you THE LIGHT BRINGER returns with Book Two in the series, a supernatural thriller that combines police procedural with the supernatural. The story grabs from the beginning and takes the reader on a wild ride while it examines the always vexing questions of good versus evil.

Title THE FALLEN Authors C hris DiGiuseppi and Mike Force Publisher HCI, $14.95

Buy it at Main Street Books 307 S Main St., St. Charles MO 63301 (636) 949-0105 www.mainstreetbooks.net Follow us on twitter @mainstreetbooks Spring 2013 71

Featured on

StreetScape.TV Linda Baker-Crimm is an entrepreneur who wants to share her knowledge with others. Owner of Scent from Home, Linda and her husband create their own line of candles, scents and lotions, and use local artisans for vases and candle holders. Her entrepreneurial spirit lead her to team up with Melody Black and together they founded the E3W Women’s Networking group to help empower, encourage and educate other women in business.

Find this and more at www.StreetScape.tv.

Join the 2013 StreetScape Television Portal: Segments can be bought to air on both the StreetScape Show and/or the online stand alone StreetScape TV Portal Directory.

What Makes Us More Than Just A Magazine? *Print/Broadcast/Online cross-promotional opportunities *Airing on both broadcast & cable access.

NEW FOR 2013 STAND ALONE SEGMENT PORTAL: *Our Professional, Award Winning Production Team will provide: *Quicktime (.MOV) File of your segment for you to use online on your website, social media etc.

*Professional, Award Winning Production Team

*StreetScape TV will post segment in our “CATEGORIZED” Video Directory.

*On Site Filming OR Studio Filming (with or without HOST)

*Participants will be encouraged to provide viewers with value added incentives on their segment

**Quicktime (.MOV) File of your segment for you to use online on your website, social media etc.

Contact Judy Peters at 636.448.2074 or Jeanne Strickland at 314.605.7193 for Media Kit Bundling Pricing.

*Inclusion of events and specials your company offers listed on StreetScape Calendar & in our online newsletter.

T

E

L

E

V

I

S

I

O

Judy Peters visits four amazing entrepreneurial women on Episode 16 of StreetScape TV: Linda Baker-Crimm, owner of Scent From Home candles and co-founder of the E3W Women’s Networking group along with Melody Black. Terri Schultz talks about the health benefits of Juice Plus, and Barb Crane gives us a tour of her delightful Spa and Gift Shop, The Powder Room. Find this and more at www.StreetScape.tv.

72 StreetScape Magazine

N

Visit our NEW location just 3 doors down at 124 S. Main St.

Spring 2013 73

National Theatre of Great Britain and Bob Boyett present

Winner!

Tony Awards 5 2011

®

“Theatrical magic!”

-The New York Times

March 13-24

April 23 - May 5

May 24-26 74 StreetScape Magazine

May 28 - June 9

Tickets: 314�534�1111 or MetroTix.com FabulousFox.com

SO MUCH TO DISCOVER, WHAT WILL YOU DO NEXT?

Dining MARCH - MAY 2013 CALENDAR

Shopping

A�ractions

MARCH

MAY

9

1 - June 15 Rendezvous in St. Charles Photo Contest www.rendezvousinstcharles.com

14-17 Missouri Valley Conference Women’s Basketball Tournament Family Arena www.mvcstcharles.com

11

Karen 4 a Kause 5K Run/ Walk & Children’s Dash Against Cancer 9:30am Frontier Park www.karensfoundation.org

15

Music on Main Music by Butch Wax & the Hollywoods 5-7:30pm 100-200 Blk. N. Main

21-24 Moolah Shrine Circus Family Arena

APRIL 5-7

Wineries

Moolah Shrine Parade Noon - Riverside Drive

Events

17-27 Augusta’s Plein Air Art Festival Artists painting “outdoors” throughout Wine Country www.augusta-chamber.org 20

Journey West Daniel Boone Home & Heritage Center www.danielboonehome.com

21

Sunday “Funday” Enjoy live music, food & drink 1-6pm North Main

FOLLOW US

CONTACT US FOR MORE INFORMATION AT 636-946-7776 OR VISIT OUR WEBSITE

WWW.HISTORICSTCHARLES.COM

Missouri Tartan Day Festivities Scottish-American cultural event Frontier Park www.motartanday.com

26-28 Spring ArtWalk Artists inside businesses & galleries along North Main Street www.saintcharlesriverfrontarts.com 27

Adam Morgan Fun Run 7-9:30pm • Frontier Park www.adammorganfoundation.org

18-19 Lewis & Clark Heritage Days 1804 Encampment Frontier Park www.lewisandclarkheritagedays.com 19

Sunday “Funday” Enjoy live music, food & drink 1-6pm North Main

24-26 Missouri River Irishfest Celtic music, entertainment, vendors & more Frontier Park www.moriveririshfest.com 27

Memorial Day Observance Historic County Courthouse

Festivals

Spring 2013 75

FRENCH KISS

CafĂŠ Ventana has the visual persona and atmosphere of a French Quarter bistro. We are appropriately nestled in the Central West-End on a quaint street near the SLU campus where patrons consistently imbibe on French-style beignets, locally roasted coffees and espressoâ&#x20AC;&#x2122;s.

We invite you to come in and plop down in one of our cozy leather chairs in front of a warm crackling fire, order up some beignets and enjoy an espresso and act as Parisian as you like.

Be sure not to miss the delectable soups, salads and sandwiches on our Lunch/Dinner menu.

314-531-7500

SCAN THIS CODE TO SEE

3919 West Pine Boulevard | Saint Louis, Missouri 63108 cafeventana.com | facebook.com/cafe.ventana.stl | @cafeventana

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