quarterly
Edgars operations learning centre Specialist training
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from a loyal edgars customer Awesome feedback
30 october 2017
issue04
edgars makes a difference Our 67 minutes
Message from CE: Andrew Levermore
edgars team The tough retail trading conditions have continued as our competitors’ quarterly results, released in August/ September, clearly shows. Edgars achieved better results than most, which indicates that we have managed to halt our market-share decline, if not begun to claw some of it back. It is clear that we have certainly influenced our competitors’ increased discount and clearance activity – many of them have also come out of winter with much more stock than previously seen. While we can be a little more confident going into the next trading period, we still need to be very conscious of the current economic conditions and know that there is a lot of pressure on the availability of the consumer’s discretional spend. As we approach Christmas, the fight for customer spend will get tougher and we need to be on top of our game, offering great product at great value, exciting promotions, inspirational advertising, innovative in-store theatre and outstanding service. A big part of the reason we were able to improve our performance was how well we executed the new merchandise
strategy. It has meant that we see appropriately structured assortments now available in stores – and, judging by the recent range reviews, there are even better ranges to come. Well done to the buying and planning teams! We know that lead times are long and that changing your assortment strategy takes a season or two. Thanks for persevering. Our stores are looking better and better as merchandising standards and attention to detail are the highest levels they have ever been. Combine that with the fact that we’ve achieved our highest NPS scores so far, and it’s easy to see why we can all be proud of the quality of store leadership being demonstrated. A number of exciting new initiatives will be born in the coming months, including the launch of our very own Kelso cosmetics brand. Be ready to ‘attack’ this Christmas! Let’s satisfy our customers and win back some more market share. Thanks and best wishes,
Andrew
Made Café Edgars teamed up with food franchising giant Famous Brands to launch a fresh new café concept inside Edgars called Made Café. Launched on the 25th of July 2017, the café is located within the newly revamped Edgars store inside Eastgate shopping centre, Johannesburg. The concept of Made Café was inspired by the desire to enhance the customer shopping experience, and offer them a space to pause, connect and browse online for the latest fashion items, purchase items they love online and have them delivered straight to their homes, all while enjoying a delicious meal and great ambience. It’s the ultimate destination shopping experience – infusing fashion and food – that’s aimed at the cosmopolitan, trendy and stylish. ‘We are so excited to be entering into this collaboration with Famous Brands, who are established and respected in the food industry,’ says Edgars CE, Andrew Levermore. ‘We know that this fusion will bring an even better shopping experience into the South African retail landscape.’ Made Café’s menu will feature a selection of deli-style foods such as coffee, pastries, sandwiches, light breakfasts and lunch meals. They will also offer a selection of salads for the health-conscious as well as signature decadent milkshakes to indulge every sweet tooth. The food is made on the premises from only the freshest ingredients and presented to enhance the fashionable, aesthetically pleasing side of each and every delicious mouthful.
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