THE BEST ROADS
THE BEST TRAILS
WE WANT TO SHOW THE WORLD THE BEST CYCLING ADVENTURES IN SPAIN
TOURS - CONTENT - E V ENTS
TOURS We design and operate Road Cycling and Mountain Biking adventures by the best spots of Spain.
PYRENEES
MADRID
LA RIOJA
SILVER ROAD
CONTENT PODCAST
VIDEOS
During more than 71 weekly episodes we have positioned ourselves as intensive gear testers during our activities as guides and content producers.
We have produced 25 videos about trips, causes and skills published on our Vimeo, YouTube, Facebook channels and on our profile at PinkBike.
We are the #1 Mountain Biking and cycling podcast in Spanish.
On Top of it we produce a weekly Video Blog about our jobs as guides, our daily life and the gear and products we use and test.
+200.000 PLAYS
MEDIA
More than 50 travel, tests and skills publications on national and international printed media.
INVESTMENT
During the Podcast and Video Blog season we’ll cast weekly a product review and test on complementary. Brands will be able to hire product TESTS on the weekly episodes and MONOGRAPHIC episodes about a brand or product line.
250€ TEST 2.500€ MONOGRAPHIC
BRAND AMBASSADORS
During 2017 and 2018 we are ambassadors for Lapierre Bikes and Endura. To discuss details on this matter please contact us.
+170.000 PLAYS
Álvaro Hernández +34 678 003 953 info@trackmtb.com
E V ENTS SKILL S C AMPS GE T TOGHE TERS PRESS L AUNCHS
AN EPIC TOUR AN SKILLS CAMP A RIDE WITH FRIENDS
#findyourflow Jorge Martín Álvaro Hernández +34 658 92 14 39 +34 678 003 953 jorge@trackmtb.com info@trackmtb.com
FLOW to move in one direction, especially continuously and easily... The pichology concept that refers to the state of mind of full focus when a person loses sense of time and self being, giving yourself to the development onf an acitity.
ON-LINE Videos, PDF guides, motivatonal images. Advices that anyone can use on their regular rides and improve their skills. Post-event photo albums. Highly “shareable� content. A hashtag anyone can use on their social networks to show their adventures.
OFF-LINE A practical Master Class during a ride with friends where I be coached to improve my riding skills. An unforgettable experience in a new destination. MEDIA PARTNER Bikes World magazine published a short about every event and raffled a place on every event.
73 . 8 0 0 3 . 9 0 0 1. 9 0 0 1.70 0
2 017 PEOPLE REACHED
PICTURE VIEWS
CLICKS
REACTIONS
ON LINE
OFF LINE
4 Videos of physical and mental preparation. 6 Pro photo albums with partners’ branding. 6 Podcast and 6 Video Blogs. Partners’ own hashtags and mentions on social networks. Newsletter to more than 400 cycling clubs
The TrackMTB staff will use partners’ gear, will give a welcome present and costume decorate the place of the event. MEDIA PARTNER Bikes World magazine will publish a short new on every event and will raffle a place.
6 LOCATIONS 2 LEVELS
12 EVENTS 180 PARTICIPANTS
INVESTMENT
Every partner will contribute with an idividual gift or one to raffle according to its value per event. The price per event is XXX€ for a total of XXXX€ for the 12. MAILLOTS an amount to be agreed of customized Enduro Maillots with the colors and logo of TrackMTB and other partners.
180.000 ESTIMATED REACH
2018
2018 HIT THE ROAD
01 IDEA
To develop a series of highly viral and impactful, quarterly/monthly “grassroots” events, designed to generate brand awareness, visibility and sales for partners’ road bike product line.
02 MECHANICS
The get-togethers will be organized through a highly-viral social network campaign, which will allow partners to generate brand buzz and excitement amongst its target customer base.
More and more, amateur riders are looking for informal group get-togethers, shying away from the formality of organized amateur cycling clubs, with the goal of meeting fellow riders and bike enthusiasts, socialize and even network, all while enjoying a relaxing day of pedaling and riding. In order to position the partners’ brand in the road bike segment and generate top-of-mind awareness for the brand, we have come up with the idea of developing a series of events, focused on this very attractive market segment.
03 EXECUTION
The get-togethers will take place following a pre-arranged annual or quarterly calendar, made of a group of 50-60 people per event and following a route suitable to a wide range of customers/riders.
HIT THE ROAD 4 SEASON In order to take advantage of the ample possibilities that the four seasons of the year offer us, the events would reinforce partners’ product line for each of the four seasons.
HIT THE ROAD 12 MONTHS Following the same scheme of the four seasons events, this series of monthly events would allow us to position one or several products per month, based on their suitability according to weather/ season.
04 THE TEAM
The Hit The Road 2018 get-togethers will be managed by a multi-tasking team of experts from TrackMTB.
INVESTMENT What you get:
- TrackMTB team (three people) - Web/social networks operator - Communication expert - Two-people team to manage and run the events on-site - Conceptualization, design and promotion of the events via web and social networks - Development of database for commercial follow-up and/or further online marketing promotional activities - Customer relations (day-to-day, regular communication with customers) - On-site logistics, event management and retail/vendor coordination.
12 MONTHS
XX.000€ (X.XXX€ per event)
4 SEASONS
XX.000€ (X.000€ per event)
20 HOURS 25 HOURS 20 HOURS - Facebook page and web plugs - Reminders, route profile, edits and photo and Video taking/ editing and publishing.
- Copy development, edits, reminders, etc. - Client communication. 6,25HR/WEEK
- Activity calendar/agenda development - Route research and development - Client and retailer communication.
15 HOURS 5 HOURS - Activity execution - Post-event communication - Promotional activities development.
- Tabulation of results and stats - Report development.
85 HOURS/MAN MONTH (APROX) 29€/HR (12 MONTH ACTIVITY)* 58€/HR (FOUR SEASONS ACTIVITY)
*includes 50% commercial discount based on volume
HIT THE ROAD
VIRAL CAMPAIGN
The get-togethers were designed to be promoted via facebook as its main channel, even though they will be supported through trackmtb’s various channels for further impact and virability.
- Facebook gives us a highimpact channel to promote and viralize our events, all while affording us a great means for follow-up and measurement Call-to-action and viralization.
CALL TO ACTION Based on a visual theme previoulsy approved by endura,we will launch the events to the following target audiences:
- Trackmtb fans and followers - Friends and contacts from the cycling world - Influencers and gurus (brand ambassadors) - Retailers, strategic partners, etc.
MEC HANIC S EXECUTION
POST EVENT
Based on the number of people signed up for the events, we will determine whether to create one or two groups.
We ́ll analize the event’s metrics and develop a comprehensive report.
Prior to each event, we will reinforce the what, the when, the who, the why and the how with our customers.
TrackMTB will position three staff members in the peloton post-event metrics and sales.
In order to piggy-back from the excitement of the event itself, we will follow-up with customers with the events photos and videos.
We will design post-event promotional campaigns to increase sales.
ROUTE / COMMUNICATION - Destination/city selection - Route research and development - Coordination with local retailer/ partner - Day-to-day communication - Promotional offer design and development
GET TOGHETER LAUNCH
- Welcome - Route and last-minute instructions Tips and reminders - Event kick-off
ON THE GO LOGISTICS
- Peloton TrackMTB staff - Light mechanical assistance coordination - Incoming car/traffic management - Route meal (partner selection/price negotiation) - Fee collection (if we decide to have one)
ARRIVAL
- Thanks and goodbye - Commercial or promotional offers reminder, both at POP and online levels - Post-event communication (photos, video and day-to-day comms)
DETERMINING RETURN OF INVESTMENT (ROI)
In order to determine the ROI of these events, we will quantify results for Endura based on the following metrics/numbers:
0,27 €
AVG. COST PER CLICK OF A FACEBOOK C AMPAIGN
0,19 €
AVG. COST PER CLICK ON NEWSFEED OF A FACEBOOK CAMPAIGN
0,29 €
AVG. COST PER LIKE OF A FACEBOOK C AMPAIGN
0,18 €
AVG. COST PER CLICK VIA CELULAR OF A FACEBOOK CAMPAIGN
TEAM
JORGE TALUS
IMAGE AND SOUND TECHNICIAN
28 YEARS OF EXPERIENCE IN MARKETING, RRPP AND BUSINESS OWNER Working in several professional sectors and fields.
10 YEARS OF EXPERIENCE IN THE CYCLING MEDIA WORLD As columnist, tester and influencer for some of the leading trade magazines in spain. OWNER AND FOUNDING MEMBER OF TRACKMTB Tour-guide business focused on tailored mtb and road bike trips for all types of customers. COACH AND C YCLING GURU Thanks to its proven track record in the cycling world, talus is today a highly-sought after expert and opinion leader. REINVENTED EXECUTIVE: FROM THE OFFICE TO THE OUTDOORS Even though talus spent a great part of his life in an office environment, he traded his suit and tie for a bike, maillot and culotte. +34 658 92 14 39 jorge@trackmtb.com
ÁLVARO HERNÁNDEZ
BA DEGREE IN COMMUNICATION SCIENCES Universidad Católica Andrés Bello, Caracas, Venezuela
15 YEARS OF EXPERIENCE AS A FREELANCE PHOTOGRAPHER Photo journalist for different national and international media. EX OWNER FOUNDING MEMBER OF ALTERPHOTOS Sports photo agency. OWNER AND FOUNDING MEMBER OF TRACKMTB Tour-guide business focused on tailored mtb and road bike trips for all types of customers. CITIZEN OF THE WORLD AND MULTICULTURAL EXPERT Through a keen observation sense and an interest for other cultures, he speaks English, German and Italian. MARKETING PROFESSIONAL, PASSIONATE RIDER Álvaro has been able to find in his bike, the road and the mountain how to bring together work, passion and hobby. +34 678 00 39 53 info@trackmtb.com
ALBERTO SÁNCHEZ
BA DEGREE IN COMMUNICATION SCIENCES University of South Florida, Tampa, Florida (USA) 25 YEARS OF EXPERIENCE IN MARKETING AND COMMUNICATION Working for advertising and pr agencies, in the marketing deparment of a multinacional and as owner of his own ad agency. 10 YEARS OF EXPERIENCE IN THE TRAVEL AND TOURISM SECTOR As an executive for Amadeus IT group in its headquarter office in Madrid and its affiliates in Mexico and Brazil. EVENT MANAGEMENT EXPERT Alberto has managed events for groups of up to 1,500 people, for key accounts and to motivate sales forces around the world. 20 YEARS OF MULTICULTURAL EXPERIENCE OUTSIDE OF SPAIN Alberto brings to the table a unique multicultural approach, having spent 12 years of his life in USA, 6 in Mexico and 2 in Brazil. MARKETEER BY TRADE, RIDER FOR LIFE Alberto decided to trade his suit and tie for a spot in the best office in the world... Riding his bike anywhere he pleases! +34 644 31 80 01 info@trackmtb.com