Semester Overview

Page 1

ART 226 Semester Review Graphic Design 1

Tracy Conoboy 2014


Project 1

Project 1

Hidden Typography The purpose of the first project was to have the students look at typography in a different way. With this project, we were able to make connections between the body and typographic forms. In order to make this direct connection between the letter form and the body, we posed in shadows in front of the light and these images became the basis for a hand-drawn typographic sample. We were asked to consider: what makes a single letter unique and what kinds of combinations are possible between stroke weights.

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Process

Here I was shaping out the letters of my name and I used certain forms in order to make all the letters cohesive. For example, The height of all my letters is the same because it is me standing. For the C, I put my arm up high enough so it would go as high as the others letters.

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Sketches

In this part of the project, I was looking at the pictures I had taken and the shadows of the body letterforms, and I drew them out the way they appeared. For this part, I did not use a light board. All I did was sketch what I saw. However, I ended up making the forms too large and I ended up

having to put the C and the Y of my name on the next line. Regardless, I was happy with the forms I was creating. I chose to leave the heads out of the sketch because I felt as though they were distracting to the letterforms themselves. I left the letters as headless because I

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did not necessarily want to get rid of the forms I had created in the shadows, but I didn’t want them to be completely realistic.


Sketches

For the second sketch, I chose to smooth out the letters so they would look less rigid around the edges. After doing so with the light board, I was pleased with the results. They looked very interesting but you could still tell they were human forms.

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Project 2 Project 2

Formal Qualities of a Letter The purpose of the second project was to build upon the previous project in examining the formal qualities of a letter. We used three or more of the same letter in order to emphasize a certain aspect of the letter. This allowed us to create a symbol, which we would further work to create in a 3-D form.

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Sketches

In order to sketch out symbols, I had to first decide what letters I would use. I chose to work on V, Q, and J because they are all quite different and I figured they would all create interesting forms as symbols. I used typefaces that were all visually different in order to create symbols that were also equally as different. For some of the sketches, I liked the symbol I came up with so much that I decided to test it in the other chosen typefaces.

The typefaces I chose to work on for this were Gill Sans, Rockwell, Futura, and Lucida Fax. I was interested in the first three and the last typeface I began to work on by accident. However, I was interested in the results so I chose to continue to use it.

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Sketches

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Sketches Three Final Symbols After creating the sketches, I chose the three symbols I found most interesting. I chose one of each letter and these can be found below. I chose a Q symbol in Gill Sans, a V symbol in Futura, and a J symbol in Lucida Fax.

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Critique After having brought these three final pieces into class, students helped determine which symbols were the most interesting. My “V” symbol was one of them. We were then assigned to choose one of these “best” letterforms in the creating of a final 3-D model. I decided to allow other students to use mine, and I joined a group with another student, Rachel, to work on the 3-D creation of her abstract “Z” symbol (below).

z z z 9


Sketches Sketches2

Here I was sketching out the different ways our letterform could stand as a 3-D object. At first I was not sure how we could do it, but Rachel had some ideas that became the basis of our final form. In these sketches, I was testing how the form would look from the front and sides.

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Mock-Ups

We made a small mockup in order to get a better idea for how we could create the larger 3-D symbol. The small one was much smaller than the larger one we worked on, but it still helped us in understanding how we could begin.

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Mock-Ups

These are images of the form as it was being created. We chose to use paper and tape because those were both available to us at the time. Our piece turned out to be almost 3-feet as a mock-up so we knew we would have to use better materials later on.

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Mock-Ups

In order to get our giant abstact Z’s to stand, we used sticks and desert foam. The desert foam actually turned out to work quite well and we decided it was a material we could use for our final product. However, we chose to use mat board instead of paper and hot glue because the tape is distracting.

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Final Project 2 Final Formal Qualities of a Letter

Because the paper and desert foam was effective, we decided to create the final product out of mat board and desert foam so it would be sturdier. In the end, we had to improvise with the spaces between the letterforms in order to make the lines as close to parallel as they should have been. If we had more time, I’d want to work more on fixing those lines. Otherwise, it turned out close enough to our sketches.

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Project 3 Project 3 Descriptive Pairs

The purpose of this project was to create a visual solution using two separate words. Each word maintains its meaning, but also forms a descriptive pair as a whole. For my descriptive pair, I chose “Crash Course.� However, there was more to be done before I could get to this final part of the project.

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First Step

First, this project involved examining one distinct word’s multiple meanings. For this, I chose the word “cell.” The meanings I found were: 1. Microscopic organisms typically consist of a single cell, which is either eukaryotic or prokaryotic.

2. A storm cell is an air mass that contains up and down drafts in convective loops. 3. A cell phone 4. A small compartment in a larger structure, such as a honeycomb cell. With this, I made sketches

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combining the different meanings of the word “cell.” In the first one, I combined Nokia cell and a honeycomb cell. In the second one, I combined a eukaryotic cell with a cell phone.


Second Step Choosing Descriptive Pairs The next aspect of this project included making a list of descriptive pairs and choosing three to work on further. The descriptive pairs I chose were Crash Course, City Light, and Sweet Nothing. The following is the process of that, including sketches.

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Sketches

For “crash course,” I wanted to be able to display a race course. For “sweet nothing” I took the idea of a heart as sweet and made the letterforms show that with the word “nothing” flowing out. For “city light,” the word “city” was shaped like a city and the word “light” was inside like city lights look.

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Digitization First Final Product City Light

I used the Direct Selection tool in order to stretch out certain parts of the typeface. I did this to create a city-like structure. The parts on top of each building were made using a lowercase letter “L” as well as punctuation such as a period. In order to create the word “Light” I used periods and attempted to create letterforms. However, it was challenging to do this and make it look professional. I was unhappy with the results of this descriptive pair, so I decided to illustrate “Crash Course”instead.

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Research

In order to begin making a digital image of my“Crash Course” sketch, I had to research how to create a crashlike effect with my word “CRASH.” I found an instructional website in order to help me. (vectorboom.com) The website was extremely useful in the process. The steps I used were: 1. I typed out the word “CRASH.” I chose to use capital letters in order to make the typeface act as a sound. Capitalization symbolizes a loud noise and I wanted to convey that in my illustration.

4. Then, I selected the lines and letters and clicked Divide in the Pathfinder panel. This cut the letters into separate objects. 5. I then selected Object > Path > Clean Up in order to get rid of the paths with no fill or stroke. 6. After that, I ungrouped the objects from one another by clicking Object > Ungroup.

2. I selected my type and went to Type > Create Outlines in order to convert text into a group of objects.

7. I clicked Object > Transform > Transform each and selected Random and I also edited the Horizontal and Vertical displacement. I chose 7 and -7 pixels as a test. I clicked Ok and I was pleased with the results.

3. I created linear segments diverging from a point on my word “CRASH.”

8. In order to add even more of a crash-like effect, I selected certain objects from each

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ungrouped letter and rotated them slightly. I also used Copy and Paste on small parts of the letter “H” in order to portray a real crash with exploding bits and pieces. My next step was to create the word “Course.” The visual image I wanted to convey was a racecourse. In order to do so, I stretched certain aspects of each letter in order to create the look of a course. The top of the letter “c” stretches into the letter “e” and the bottom of the letter “c” stretches into the letter “s.” All of the letters are touching some aspect of another letter because a course must exist in a loop. I stretched out the cap height of the letter “u” and lowered the baseline as well. My purpose for doing this was both to offer variety to the form and to have it act as the hairpin of the racing line.


Final

Project 3 Final Descriptive Pair

The final project came out the way I wanted it to and I was pleased with the result. However, if I had more time, I would change the word “crash� to appear more as a crash by making the C, R, and A less distorted.

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Project 4

Project 4

Typographic History Spread This project involved researching a certain typographic event in history and then creating a magazine spread based on that event. For mine, I chose William Morris and the Kelmscott Press. This project allowed us to better understand how to use grids effectively and also how to use hierarchy. We used fundamentals based on our event in order to create these spreads. The first exercise, however, involved coming up with grid variations for a certain event.

William Morris and

the Kelmscott Press

Woodcut illustration from the Geoffrey Chaucer issue, a famous issue from the Kelmscott Press

Woodcut illustration of the Kelmscott Manor by Edward Burne-Jones

Written by Tracy Conoboy

HE Arts and Crafts movement began in England during the late 1800s. It was a movement in response to mass production as a result of the machine in the Industrial Revolution. During this period was the rise of consumerism. Manufactured goods were of poor design and poor quality. The Arts and Crafts movement was a response to the switch from craftsmanship to the machine. NE of the people to inspire this movement was philosophical leader, John Ruskin. Ruskin believed that decorative arts affected the artist who created them. He responded to the creation of the machine and poor working conditions by saying that it removed the artist from nature and thus created less beautiful products. He stated “all cast from the machine is bad as work it is dishonest” (utoledo.edu). William Morris took these ideas and turned them into a reality.

T O

ILLIAM Morris believed that good design makes a good society. He agreed with John Ruskin’s belief that factory work was brutal and that it was also making society into an ugly place. He believed it to create distance between designers and manufacturers. In turn, he wanted high-quality furnishings to be available to everyone and not just the wealthy. However, hand crafted furnishings were much more expensive than mass produced goods. William Morris was also highly interested in creating textiles and wallpaper. Design elements were taken from Medieval European, Islamic, and Japanese style. In 1891, Morris founded the Kelmscott Press in London in which he took these ideals and put them into books. The Kelmscott Press was named after William Morris’ country house- The Kelmscott Manor in Cotswolds. The Kelmscott Manor was very important to William Morris in that it was his summer home.

W

T

HE Kelmscott Press was an extremely intricate collaborative effort. The press published books based on medieval manuscripts. William Morris was concerned with creating something very true to its materials. Everything down to the paper was organic. The illustrations have rich patterns as well as ornamental lettering. The goal Morris had was to create a book that could be seen as a whole, uniform object, stressing importance on the quality of hand workmanship. This can be seen in the very decorative works produced by his printing press. The books made by the Kelmscott Press was a culmination of his life’s work. It was an attempt to preserve his ideals about the artist and his art and return to craft. According to victorianweb.org, “they were designed to be read slowly, to be appreciated, to be treasured, and thus made an implicit statement about the ideal relationships which ought to exist between the reader, the text, and the author.”

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William Morris put time into his books, expecting the result to be a deeper connection between the person reading his texts and the book itself. Morris designed the initals and decorations, and the woodcut illustrations were mostly done by Edward Burne-Jones. The Kelmscott Press was an inspiration to many people, and some even decided to open their own private printing presses during the late 1890s and early 1900s. HE strong decorative elements, old style typefaces and grid work of the Kelmscott Press are all elements that influenced and continue to be a part of modern design. William Morris believed in learning many techniques in order to become the best artist one can be. As Morris once said, “The past is not dead, it is living in us, and will be alive in the future which we are now helping to make” (kelmscottmanor. org). This holds true for Morris, as we continue to learn about him today as one of the most influential designers of the 19th century.

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Grid Work

2 2 2 2 2 2 2 2

3 3 3 3 3 3 3 0 1 3 0 0 0 0 0

1 1 1 1 1

November 20: Illinois Governor Pat Quinn Signs Gay Marriage Bill Into Law

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2 0 2 0

Illinois has become the 16th U.S. state to legalize same-sex marriage. A bill signing ceremony began at 3:30 p.m. CT at the University of Illinois at Chicago Forum. There, Illinois Gov. Pat Quinn, a Democrat, signed the state’s marriage equality legislation into law -- at a desk once used by President Abraham Lincoln, no less.

2 0 2 0

A crowd of thousands, including Chicago Mayor Rahm Emanuel and a bevy of other Illinois elected officials -- Attorney General Lisa Madigan, House Speaker Michael Madigan and lone Republican speaker Illinois Comptroller Judy Baar-Topinka among them, also attended the ceremony and spoke before the signing.


Grid Work

Illinois Governor Pat Quinn Signs Gay Marriage Bill Into Law November 20, 2013

Illinois has become the 16th U.S. state to legalize same-sex marriage. A bill signing ceremony began at 3:30 p.m. CT at the University of Illinois at Chicago Forum. There, Illinois Gov. Pat Quinn, a Democrat, signed the state’s marriage equality legislation into law -- at a desk once used by President Abraham Lincoln, no less.

A crowd of thousands, including Chicago Mayor Rahm Emanuel and a bevy of other Illinois elected officials -- Attorney General Lisa Madigan, House Speaker Michael Madigan and lone Republican speaker Illinois Comptroller Judy Baar-Topinka among them, also attended the ceremony and spoke before the signing.

“I think this is great progress for our state and for our society, and I think it will be looked upon that way in history,” Quinn told ABC Chicago about the historic day. “It means a lot to our state of Illinois that were a welcoming society. I think the people of our state can understand that this law is going to make a difference for hundreds and hundreds of people.”

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Grid Work Illinois Governor Pat Quinn Signs Gay Marriage Bill Into Law November 20, 2013 Illinois has become the 16th U.S. state to legalize samesex marriage. A bill signing ceremony began at 3:30 p.m. CT at the University of Illinois at Chicago Forum. There, Illinois Gov. Pat Quinn, a Democrat, signed the state’s marriage equality legislation into law -- at a desk once used by President Abraham Lincoln, no less. “I think this is great progress for our state and for our society, and I think it will be looked upon that way in history,” Quinn told ABC Chicago about the historic day. “It means a lot to our state of Illinois that were a welcom ing society. I think the people of our state can understand that this law is going to make a difference for hundreds and hundreds of people.”

A crowd of thousands, including Chicago Mayor Rahm Emanuel and a bevy of other Illinois elected officials -Attorney General Lisa Madigan, House Speaker Michael Madigan and lone Republican speaker Illinois Comptrol ler Judy Baar-Topinka among them, also attended the ceremony and spoke before the signing.

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Grid Work Illinois has become the 16th U.S. state to legalize samesex marriage. A bill signing ceremony began at 3:30 p.m. CT at the University of Illinois at Chicago Forum. There, Illinois Gov. Pat Quinn, a Democrat, signed the state’s marriage equality legislation into law -- at a desk once used by President Abraham Lincoln, no less “I think this is great progress for our state and for our society, and I think it will be looked upon that way in history,” Quinn told ABC Chicago about the historic day. “It means a lot to our state of Illinois that were a welcoming society. I think the people of our state can understand that this law is going to make a difference for hundreds and hundreds of people.”

Nov 2013 20th

Illinois Governor Pat Quinn Signs Gay Marriage Bill Into Law

A crowd of thousands, including Chicago Mayor Rahm Emanuel and a bevy of other Illinois elected officials -Attorney General Lisa Madigan, House Speaker Michael Madigan and lone Republican speaker Illinois Comptroller Judy Baar-Topinka among them, also attended the ceremony and spoke before the signing.

26


Grid Work

Illinois Governor Pat Quinn Signs Gay Marriage Bill Into Law November 20, 2013

Illinois has become the 16th U.S. state to legalize same-sex marriage. A bill signing ceremony began at 3:30 p.m. CT at the University of Illinois at Chicago Forum. There, Illinois Gov. Pat Quinn, a Democrat, signed the state’s marriage equality legislation into law -at a desk once used by President Abraham Lincoln, no less. “I think this is great progress for our state and for our society, and I think it will be looked upon that way in history,” Quinn told ABC Chicago about the historic day. “It means a lot to our state of Illinois that were a welcoming society. I think the people of our state can understand that this law is going to make a difference for hundreds and hundreds of people.” A crowd of thousands, including Chicago Mayor Rahm Emanuel and a bevy of other Illinois elected officials -- Attorney General Lisa Madigan, House Speaker Michael Madigan and lone Republican speaker Illinois Comptroller Judy Baar-Topinka among them, also attended the ceremony and spoke before the signing.

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Grid Work Illinois Governor Pat Quinn Signs Gay Marriage Bill Into Law Illinois has become the 16th U.S. state to legalize same-sex marriage. A bill signing ceremony began at 3:30 p.m. CT at the University of Illinois at Chicago Forum. There, Illinois Gov. Pat Quinn, a Democrat, signed the state’s marriage equality legislation into law -- at a desk once used by President Abraham Lincoln, no less.

A crowd of thousands, including Chicago Mayor Rahm Emanuel and a bevy of other Illinois elected officials -- Attorney General Lisa Madigan, House Speaker Michael Madigan and lone Republican speaker Illinois Comptroller Judy Baar-Topinka among them, also attended the ceremony and spoke before the signing.

“I think this is great progress for our state and for our society, and I think it will be looked upon that way in history,” Quinn told ABC Chicago about the historic day. “It means a lot to our state of Illinois that were a welcoming society. I think the people of our state can understand that this law is going to make a difference for hundreds and hundreds of people.”

November 20 28


Grid Work Illinois Governor Pat Quinn Signs Gay Marriage Bill Into Law November 20, 2013

Illinois has become the 16th U.S. state to legalize same-sex marriage. A bill signing ceremony began at 3:30 p.m. CT at the University of Illinois at Chicago Forum. There, Illinois Gov. Pat Quinn, a Democrat, signed the state’s marriage equality legislation into law -- at a desk once used by President Abraham Lincoln, no less. has

state to

become the 16th U.S.

legalize same-sex marriage. A bill signing

“I think this is great progress for our state and for

A crowd of thousands, including Chicago May

our society, and I think it will be looked upon that

or Rahm Emanuel and a bevy of other Illinois

way in history,” Quinn told ABC Chicago about

elected officials -- Attorney General Lisa Madi

the historic day. “It means a lot to our state of

gan, House Speaker Michael Madigan and lone

Illinois that were a welcoming society. I think the

Republican speaker Illinois Comptroller Judy

people of our state can understand that this law

Baar-Topinka among them, also attended the cer

is going to make a difference for hundreds and

emony and spoke before the signing.

hundreds of people.”

29


Grid Work

Illinois Governor Pat Quinn Signs Gay Marriage Bill Into Law

_________________________________________________________________________________________________ Huffington Post November 20, 2013

Illinois has become the 16th U.S. state to legalize same-sex marriage. A bill signing ceremony began at 3:30 p.m. CT at the University of Illinois at Chicago Forum. There, Illinois Gov. Pat Quinn, a Democrat, signed the state’s marriage equality legislation into law -- at a desk once used by President Abraham Lin coln, no less. “I think this is great progress for our state and for our society, and I think it will be looked upon that way in history,” Quinn told ABC Chicago about the historic day. “It means a lot to our state of Illinois that were a welcoming society. I think the people of our state can understand that this law is going to make a differ ence for hundreds and hundreds of people.”

A crowd of thousands, including Chicago Mayor Rahm Emanuel and a bevy of other Illinois elected officials -- Attorney General Lisa Madigan, House Speak er Michael Madigan and lone Republican speaker Illinois Comptroller Judy Baar-Topinka among them, also attended the ceremony and spoke before the signing.

30


Grid Work

2 1

Illinois Governor Pat Quinn Signs Gay Marriage Bill Into Law

2 1

0 3

0 3 November 20-

Illinois has become the 16th U.S. state to legalize samesex marriage

Illinois has become the 16th U.S. state to legalize samesex marriage. A bill signing ceremony began at 3:30 p.m. CT at the University of Illinois at Chicago Forum. There, Illinois Gov. Pat Quinn, a Democrat, signed the state’s marriage equality legislation into law -- at a desk once used by President Abraham Lincoln, no less. “I think this is great progress for our state and for our society, and I think it will be looked upon that way in history,” Quinn told ABC Chicago about the historic day. “It means a lot to our state of Illinois that were a welcoming society. I think the people of our state can understand that this law is going to make a difference for hundreds and hundreds of people.” A crowd of thousands, including Chicago Mayor Rahm Emanuel and a bevy of other Illinois elected officials -Attorney General Lisa Madigan, House Speaker Michael Madigan and lone Republican speaker Illinois Comptroller Judy Baar-Topinka among them, also attended the ceremony and spoke before the signing.

31


Grid Work November 20 2013 Illinois Governor Pat Quinn Signs Gay Marriage Bill Into Law Illinois has become the 16th U.S. state to legalize same-sex marriage. A bill signing ceremony began at 3:30 p.m. CT at the University of Illinois at Chicago Forum. There, Illinois Gov. Pat Quinn, a Democrat, signed the state’s marriage equality legislation into law -- at a desk once used by President Abraham Lincoln, no less. “I think this is great progress for our state and for our society, and I think it will be looked upon that way in history,” Quinn told ABC Chicago about the historic day. “It means a lot to our state of Illinois that were a welcoming society. I think the people of our state can understand that this law is going to make a differ

32

A crowd of thousands, including Chicago Mayor Rahm Emanuel and a bevy of other Illinois elected officials -- Attorney General Lisa Madigan, House Speaker Michael Madigan and lone Republican speaker Illinois Comptroller Judy Baar-Topinka among them, also attended the ceremony and spoke before the signing.

ence for hundreds and hundreds of people.”


Research

For the next part of this project, we had to choose a moment in typographic history to work on. After researching each time period, chose to work on the Kelmscott Press. I was intrigued by the decorative elements of the Kelmscott Press. I researched online and began to write out an article for a spread. This article had to be between 300-600 words long.

I used a total of five sources for this project, which can be found at the end of this section. After researching, I began to make thumbnail sketches based on the design of William Morris and the Kelmscott Press. I used his decorative grid structure in the Kelmscott Press as inspiration.

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Sketches

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Sketches

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Sketches

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Sketches

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Sketches

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Sketches

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Sketches

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Sketches

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Sketches

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Finals Project 4 Spreads Typographic History Spread

The next step after creating thumbnail sketches was to choose the best three to work on. I chose to work on ones that mirrored the work of the Kelmscott Press, with heavy decoration as well as drop text and a clearly defined uniform grid structure. I viewed many pictures of The Kelmscott Press in order to get inspiration, while not exactly mirroring the way the Kelmscott Press was written. I chose to use Old Style text as well as a decorative initial font for certain important parts of the article, just as William Morris did in the Kelmscott Press. I wanted my work to look like something that could go in the Kelmscott Press, but that also reflected William Morris’s other talent of creating wallpaper. I decided I would use an image of his wallpaper for the background of the spreads. I did so in all three of the spreads I made. The one below is the one I printed.

William Morris and

the Kelmscott Press

Woodcut illustration from the Geoffrey Chaucer issue, a famous issue from the Kelmscott Press

Woodcut illustration of the Kelmscott Manor by Edward Burne-Jones

Written by Tracy Conoboy

HE Arts and Crafts movement began in England during the late 1800s. It was a movement in response to mass production as a result of the machine in the Industrial Revolution. During this period was the rise of consumerism. Manufactured goods were of poor design and poor quality. The Arts and Crafts movement was a response to the switch from craftsmanship to the machine. NE of the people to inspire this movement was philosophical leader, John Ruskin. Ruskin believed that decorative arts affected the artist who created them. He responded to the creation of the machine and poor working conditions by saying that it removed the artist from nature and thus created less beautiful products. He stated “all cast from the machine is bad as work it is dishonest” (utoledo.edu). William Morris took these ideas and turned them into a reality.

T O

ILLIAM Morris believed that good design makes a good society. He agreed with John Ruskin’s belief that factory work was brutal and that it was also making society into an ugly place. He believed it to create distance between designers and manufacturers. In turn, he wanted high-quality furnishings to be available to everyone and not just the wealthy. However, hand crafted furnishings were much more expensive than mass produced goods. William Morris was also highly interested in creating textiles and wallpaper. Design elements were taken from Medieval European, Islamic, and Japanese style. In 1891, Morris founded the Kelmscott Press in London in which he took these ideals and put them into books. The Kelmscott Press was named after William Morris’ country house- The Kelmscott Manor in Cotswolds. The Kelmscott Manor was very important to William Morris in that it was his summer home.

W

T

HE Kelmscott Press was an extremely intricate collaborative effort. The press published books based on medieval manuscripts. William Morris was concerned with creating something very true to its materials. Everything down to the paper was organic. The illustrations have rich patterns as well as ornamental lettering. The goal Morris had was to create a book that could be seen as a whole, uniform object, stressing importance on the quality of hand workmanship. This can be seen in the very decorative works produced by his printing press. The books made by the Kelmscott Press was a culmination of his life’s work. It was an attempt to preserve his ideals about the artist and his art and return to craft. According to victorianweb.org, “they were designed to be read slowly, to be appreciated, to be treasured, and thus made an implicit statement about the ideal relationships which ought to exist between the reader, the text, and the author.”

43

William Morris put time into his books, expecting the result to be a deeper connection between the person reading his texts and the book itself. Morris designed the initals and decorations, and the woodcut illustrations were mostly done by Edward Burne-Jones. The Kelmscott Press was an inspiration to many people, and some even decided to open their own private printing presses during the late 1890s and early 1900s. HE strong decorative elements, old style typefaces and grid work of the Kelmscott Press are all elements that influenced and continue to be a part of modern design. William Morris believed in learning many techniques in order to become the best artist one can be. As Morris once said, “The past is not dead, it is living in us, and will be alive in the future which we are now helping to make” (kelmscottmanor. org). This holds true for Morris, as we continue to learn about him today as one of the most influential designers of the 19th century.

T


Finals

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Project 5

Project 5

Found Typography The purpose of this project was to have the students look at typography in a different way. With this project, we were able to make connections between the outside world and typographic forms. In order to make this direct connection between the letter-form and the outside world, we looked for these letterforms in modern-day life. For mine specifically, I traveled around Chicago, including an antique museum where I found many interesting letterforms.

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Close-up

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Project 6

Project 6

Type Specimen Book For this project, we researched a certain typeface and created a book based on our research. The book allowed us to learn what it is like to create your own book and to research with various forms of book-making.

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Research

The first aspect of this project involved researching how to create a book. For the typeface. I chose to work on Futura, created by Paul Renner. I found information about Paul Renner as well as his reasons for creating the typeface. I gathered my research from several different sources. In my research, I focused on the typographic history, unique features of Futura as a typeface, and places the typeface can be found in modern-day society.

Before I could get started on creating a book out of this information, I had to first figure out how to create a book. I looked at different forms of book-making and examples of these books. I was drawn to smaller, more intimate books, but also the larger books as well.

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Mock-ups

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Mock-ups

For my first book, I created a small form of a book with the binding as two staples. The form was simple and I was not completely drawn to it. There were complications with the pop-out I did for the book, and I felt as though it was a boring form in general. I decided to try an accordion style book to make the form more interesting.

I liked the longer pages of the book and thought it would make an interesting book to look at. I set up my pages the way they would appear if I chose to use this as the final, but I was still not satisfied with the form. I felt as if there was still something more interesting I could do with a typeface as interesting as Futura.

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Mock-ups

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Mock-ups

Finally, I had found a form that I was interested in working on further. For this form, I made a book long in height, and short in width. However, once opened, the book would display four different smaller books for each aspect of the research found. At first, I just used paper for this, but then I

used cardstock to make the cover. However, changes still needed to be made. After doing critique, I learned different ways to improve upon this form. I decided to go with a foldout layout and keep my four small, intimate books. The books were visually appealing and I thought

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they really fit the futurist idea behind the typeface of Futura.


Mock-ups

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Final pt. 1

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Revised

Project 6 Final Type Specimen Book

After showing the class my work, it was a unanimous decision that I should revise the book in order to make it less distracting with the center of it. I reprinted it and changed the dimensions to make it fit. These are the new indesign pages. While putting together my final piece, I almost sliced my finger off with an exacto knife and had to go get stitches. I was not able to put it together right away, but instead had to work on it during class. All the pieces were folded and cut the way I wanted, but I cut my finger cutting the mat board and could not continue. Here is the final product with help from my professor and his working thumb.

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Project 7

Project 7 Direct Mailer

The purpose of this project was to create a direct mailer. This allowed us to look at the possibilities of creating something to be sent in the mail. It allowed us to work on creating something and see how the final product would look after going through the mailing process. It was a learning experience in terms of creating something visually appealing enough to catch the attention in the tons of junk mail one may receive. The reason I do not have many sketches is because I did all of my sketching on my tablet.

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Sketches

post card

I decided to take my visuals related to the Artists’ Garage Sale and come up with ways that could be visually appealing. Each concept relates to my idea of a “starving artist.” I came up with this visual because I thought it fit perfectly with the garage sale itself.

For the first sketch above, I thought it would be neat to incorporate a visual of a wolf to portray the word “starving.” I made the wolf wear a beret and have a paintbrush in its mouth in order to incorporate the idea of an artist. I also added the banners at the top and the bottom to look like a sign for a garage sale

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I made the back a postcard because I thought it looked appealing. For the second sketch, again I used the idea of a starving artist by illustrating a mouth and a burger full of art supplies. For the third piece, I tried to emulate a garage sale sign on a window in a city and the back looks like you are seeing it from inside.


Sketches OPEN INVITATION for starving artists

Artists’ Garage Sale Schack Art Center and Hoyt Avenue

June 16, 2012 9 am-6 pm

If you are looking for a good deal on artwork or art supplies mark your calendar now! There will be more than 100 artists offering seconds, as well as old and new stock including watercolors, oils, pastels, acrylics, glass, found objects, sculpture, ceramics, photography, garden art and much more - all at fabulous prices. Plus NEW this year! Gourmet food trucks from all over Seattle will be corralling the intersection of Wall St. & Hoyt Ave. After you’ve worked up an appetite bargain shopping be sure to stop by and give their delicious offerings a try.

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Sketches

June 16, 2012 9am - 4pm If you are looking for a good deal on artwork or art supplies mark your calendar now. There will be more than 100 artists offering seconds, as well as old and new stock including watercolors, oils, pastels, acrylics, glass, found objects, sculpture, ceramics, photography, garden art and much more all at fabulous prices. Plus NEW this year! Gourmet food trucks from all over Seattle will be corralling the intersection of Wall St. & Hoyt Ave. After you’ve worked up an appetite bargain shopping be sure to stop by and give their delicious offerings a try.

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Revision 1 June 16, 2012 9 am - 6 pm

Artists’ Garage Sale Schack Art Center and Hoyt Ave

If you are looking for a good deal on artwork or art supplies mark your calendar now! There will be more than 100 artists offering seconds, as well as old and new stock including watercolors, oils, pastels, acrylics, glass, found objects, sculpture, ceramics, photography, garden art and much more - all at fabulous prices. Plus NEW this year! Gourmet food trucks from all over Seattle will be corralling the intersection of Wall St. & Hoyt Ave. After you’ve worked up an appetite bargain shopping be sure to stop by and give their delicious offerings a try.

After critique, the class decided I should continue with the illustration of the mouth and the burger, but change the inside from having such rigid shapes. I incorporated more illustrations to make it cohesive with the front, but it was still not completely cohesive. The reason I added more

circles was to keep the front looking like it will give way to what is in the middle. When I brought this revision into class, many agreed that the pastel colors just did not fit with the other colors. My instructor suggested that I look at a comic book for inspiration. After doing so,

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I decided that I really wanted to incorporate comic style in my piece. I made the entire direct mailer look like a comic, with flat colors in the back to emphasize shapes and oblique caps lock such as in a comic book. The next page is that revision.


Revision 2

post card invitation

OPEN INVITATION FOR STARVING ARTISTS

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Revision 2

ARTISTS’ GARAGE SALE

ARE YOU HUNGRY AND YOU NEED ART SUPPLIES!?

SCHACK ART CENTER AND HOYT AVE JUNE 16, 2012 9 AM-6 PM

BUY USED ART SUPPLIES AND ENJOY FOOD FROM FOOD TRUCKS OUTSIDE! YEAH! WHY?!

TAKE THIS!

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Last Revision Project 7 Final Direct Mailer

The final revision I had to make was to lower the stroke weights of the black areas around the mouth and talk bubbles in order to make it appear more as a comic. It proved to be successful in changing the look of the final product. I was pleased with the finishing product.

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Project 8

Project 8

Typographic Designer Poster For this project, I researched type designer Paul Renner in order to create a poster on his typeface, Futura. I researched all about him and his typeface in order to create a design that would mirror his vision. I had previously researched Paul Renner for other projects, so I already had knowledge to go off of before beginning my research.

1927

FUTURA

r

ne

However, Paul Renner became more openminded and chose a middle-man. He decided there should be a typeface that was not either Roman or Gothic, but was a combination of the two. Futura exists in 21 different weights. Futura is a favorite in headlines and subheads of ads because of its bold sans-serif style. It was also chosen as the typeface for the commemorative plaque left on the moon by the Apollo 11 astronauts in 1969. The typeface contains a pointed apex, low crossbar, crossbars with extended widths, circular counterspace, cut off terminals, and moonweight strokes.

Re n

Pa u

l

F fo utu P nt ra a aul tha is a la G Re t w g ce te erm nn a eo fr nt 19 an er s c me str om ur y th c d . Pa rea tric Th ok g . F e es ul te s re e es eo utu ntu ign Re d i an of sp typ ha met ra r y er nn n 1 s-se S th on ef ve ric co an du er 92 rif g om e se ace ne fo m d t rin wa 7 b be oth e p rea to w ar rm es c he g th s y m lie ic eo da Re as ev s a om 20 e o or ve typ pl bil nn cr en nd p th Co f th e m d f efa e w ity er’s eat we al lete ly ns e d od ont ce an of qu ed ig l er eb er s s, te Go e in ht. va a n. sho w d t st tiv te, A u hil to hic ion e R t th ld e o pr fo ing vi en e be th es n ew n b c e er ts. po er eg om rs ve in cho inn e t. se ing a

ABCDEFGHIJKLMNOPQRTUVWXYZ abcdefghijklmnopqrstuvwyxz

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Tracy Conoboy 2014


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