2012 MEDIA KIT
Global LEDs/OLEDs is a must-read publication for solid state lighting professionals and those who supply equipment, materials and services to the SSL industry. Global LEDs/OLEDs magazine addresses the entire value and supply chain for producing lightemitting products. Providing in-depth, knowledgebased articles focusing on industry, technology, design and application features, Global LEDs/OLEDs magazine will present to its readers solutions-led information critical for their ultimate market success.
Our in-depth editorial content is provided by global contributors who are experienced in their fields. The magazine is supported by informed comment from a small team of highly respected columnists and an advisory panel of industry-leading experts. Staff writers from Global LEDs/OLEDs in Europe, the Americas and numerous locations throughout Asia contribute to the unique global perspective. Marc Chason Editor-In-Chief Global LEDs/OLEDs
Addressing the technical and design issues affecting the multi-faceted market for LED luminaires and the emerging market for OLED luminaires and displays is the mission of Global LEDs/OLEDs magazine. Editorial Advisory Board Global LEDs/OLEDs has assembled an Editorial Advisory Board composed of leading technologists in the industry to provide editorial direction of the publication. Chaired by Marc Chason, Global LEDs/OLEDs’ editor-in-chief, present members include: • • • •
Dr. Ravi Bhatkal, vice president, Energy Technologies, Cookson Electronics Dr. Makarand H. (Chips) Chipalkatti, sr. dir. SSL & Emerging Market Initiative, Osram Sylvania Inc. Dr. G. (Raj) Rajeswaran, group CTO, Moser Baer India Ltd, CEO, Moser Baer Technologies, Inc. Dr. Tamim P. Sidiki, global marketing manager, DSM Engineering Plastics
Global LEDs/OLEDs Circulation: 20,000 CO2 balance
www.globalledoled.com
inum versus
CO2
t: alum balance shee
mics
alumina cera
mics
alumina cera
ce co 2 balan inum m sheet: alu ina m versus alu s ceramic
Volume 1 Number 0 / Magazine Preview
n into An excursio ng processes with ri u manufact O generation a focus on C 2
SSL SuPPLy chaiN PLuS: EdiSoN baSE rEPLacEMENt
rd Kuntz, Man
Developmen ager Oxide
ec t at CeramT
GmbH
e is about twic Bayer process 1 kg tion from the of aluminum than for comprising 1 kg is considered as high for rock mainly mics. This fact calculation hydrous auxite is a cera ous ina vari are the of alum overview in minerals that es (e.g. boehmite, the tabular oxid urities in aluminum ways after typical imp factor of two. pore) and . In by a s go different of gibbsite, dias , silicon and titanium n The processe t amount iron far, the mos brow mainly of dark reddish iron calcination. By d-salt electroly cal fuse typi for nt particular, the gy is required metallic aluminum is of a significa ener nce eque ed ch The whi strip-min color is a cons sis, during ina powder. material is alum raw on ucti the This very high content. ined from for the prod of Al 2O 3 is mics. obta as the basis ture es cera pera y serv ina and alum necessar to ting tem metals and hod mel It is thus cryolite of aluminum process, a common met - (apprx. 2200˚C). r powder with ting temUsing the Baye Josef Bayer in 1888, baux - mix the alumina ces the mel Karl which redu roxide solu ), 950˚C. At hyd invented by AlF um ately 6 (Na oxim 3 m. with a sodi down to appr aluminum metal ed with stea ite is mixed ture heat pera and the ground dissolves, the fused-salt electrolysis tion, finely the electrohydroxide cathode in rated of carbon osited at the The aluminum ipitate and are sepa de consists ). As is dep prec rs (red mud impurities cell. The ano se to CO 2 during the tion with filte purified alu- lytic decompo kWh of from the solu the blocks that consumes 15 cools down, ess tion proc tes. solu the precipita ally directly tion. This and addition roxide finally the hydroxide reac gy hyd aluener um l min trica kilogram of ion of tricity elec of CO 2 per elec kg The purificat to conof 1.2 r ses ortant facto ch relea nd 0.5 kWh Another imp is the formation of powder, whi requires arou ce is minum. mic alumina ion. This the ecobalan monoxide per kg of cera in inat r on calc side carb as ugh de develops thro ing aluminum hydroxi ful gases such inum takes heat con- harm rogen fluoride. Alum melted at achieved by ch removes the water, is lts and hyd n it is cast; the metal whi ch conto 1200˚C, oxide and resu e whe 700˚C, whi roxide into fired shap s of around verts the hyd calcination kilns are temperature tively little energy. per ³ The . 0.5m O para hly com in Al 2 3 mic powder gas, using roug g process for sumes ion the cera ral inat the natu calc r with turin Afte ending on . The manufac d and, dep ceramdrie ina 2-12% nd, alum kg of Al 2O 3 with d is grou inum and ess, combine t. Using stoimetallic alum uction proc casting is the up to this poin ined prod agents. Die powder ics is identical g of aluminum is obta nic binding ing orga form for nce 530 the CO 2 bala - preferred method chiometry, of Al 2O 3. For ump from 1000g energy cons ns that the sheet this mea
Dr. Meinha
LEd coLor coNtroL
B
oLEd traNSParENt coNductiVE oxidES
Mark Larson interview inside
inum versus
sheet: alum
the s result from of advantage using alumina A number ps ecof LED lam production heat sinks, refl for al teri ma a excelceramics as range from ings. These Cool tors or mount nagement of the Ceram tics ma lent thermal lation, aesthe electrical insu lace established system to rep . Ceramic can aluminum. and haptics made from s tion the to solu technical with regard “ecobalance” s to an The LCA or t contribute of the produc sible large-scale production pos a of luation mate objective eva offers an esti This article minum substitution. between alu equivalents rgy-relevant of the CO2 mics of ene cera um a min min alu uting and alu thods. Substit s CO2 emisprocessing me reduce a ceramics factor with alumin by roughly a e her osp en atm sions into our volume comparison. Wh t, duc g a of two usin of the end pro the r the weight es you conside ut three tim tributes abo con um alumin 2. amount of CO 2 – Global
LED
Spring s/OLEDs –
led.com
edo www.globall
s/OLEDs –
Global LED
1–9
Spring 201
2011
led.com
edo www.globall
Now on your computer, Android tablet, Blackberry PlayBook, and of course, the Apple iPad.
*Circulation rates include print-only subscribers, print-plus-digital subscribers and digital-only readers.
Presidents 6%
Chairman 4%
CEO 8%
Luminaire Designers 28%
Architects 13%
Canada 6%
Rest of World 2%
Asia Pacific 12%
Readers by job title
USA 44%
Readers by region
VP 14%
Engineers 27%
Europe 36%
Global LEDs/OLEDs Circulation: 20,000 Readers by technology White LEDs and color mixing Optics & packaging Arrays & modules Drives & control Test Design & manufacture OLEDS All others
Readers by purchasing influence 62.3% 34.3% 59.3% 43.2% 29.5% 15.7% 22.4% 17.2%
Readers by application General Entertainment Architecture Displays Automotive Portable devices Industrial Projections
66.2% 35.3% 38.5% 41.3% 32% 16.2% 32.3% 31.4%
Assembly & manufacturing Backlighting modules Chip-on board arrays Displays ICs Controllers Encapsulants & bonding materials Metal substrates
28.4% 24.3% 18.7% 34.4% 26.4% 32.5% 13.5% 4.9%
Chips Packages OLED manufacturing equipment Software PCBs Test & measurement
36.9% 52.9% 15.7% 22.4% 24.2% 25.9%
Editorial calendar Issue
Technology Features
Additional Distribution
Winter issue 2.1
iNEMI Roadmap Review, Thermal Liquid Cooling, LED Materials: Silicones and Polycarbonates, Acoustic Tests for Reliability, Color Rendering
LED/OLED Lighting Technology Japan, January 18-20 LED China, Guangzhou, China, February 20-23 The ARC Show, London, UK, February 29-March 1 LED/OLED Technology Show, Singapore, March 28-30
Spring issue 2.2
LED Materials: Substrate, LED Assembly Practices, SSL Assembly Practices, SSL Sustainability, OLED Moisture Barriers, US DOE Gateway Projects
Summer issue 2.3
LED Backend Assembly, LED Supply Chain, SSL Modeling Tools, SSL Packaging, OLED Assembly
Autumn issue 2.4
LED Substrates, Phosphors/Quantum Dots for SSL, OLED Substrates, SSL Standards, SSL Test and Measurement
Articles Deadline
News Deadline
Ad Mat’ls Deadline
Dec. 9
Dec. 16
Dec. 23
Light & Building Frankfurt, Germany, April 15-20 Lightfair International, Las Vegas, USA, May 9-12 LED Asia, Guangzhou, China, June 9-12 euroLED, Birmingham, UK, June 13-14
Mar. 16
Mar. 23
Mar. 30
Lope-C, Munich, Germany, June 19-21 LED Lighting Taiwan 2012, June 19-21 LED Expo 2012, Korea , June 26-29 Shanghai Intl LED & Lighting, China, July 11-14 IES Street and Area Lighting, Miami, USA, September 9-12 PLASA 2012, London, UK, September 9-12
May 16
May 23
May 30
Electronica 2012 Munich, Germany, November 13-16
Sep. 14
Sep. 21
Sep. 28
Publication dates are 5-7 business days after ad materials deadlines. Submit papers and articles to editor@globalledoled.com, news to news@globalledoled.com and ad materials to ads@globalledoled.com.
Print ad specifications Full page ad
Double page spread
Trim: 203 mm x 275 mm (8" x 10 4/5")
Trim: 406 mm x 275 mm (16" x 10 4/5")
Bleed: 211 mm x 285 mm (8 1/2" x 11 1/4")
Bleed: 416 mm x 285 mm (16.25" x 11 1/4")
Type area: 178 mm x 254 mm (7" x 10")
Type area: 318 mm x 254 mm (15" x 10")
With double page spreads there will be an area 30mm wide running down the page that may be obscured.
2/3 page vertical
1/2 page vertical
114 mm x 248 mm (4 1/2" x 9 3/4")
87 mm x 248 mm (3 3/8" x 9 3/4")
1/3 page vertical
1/2 page island
2/3 page horizontal
1/2 page horizontal
1/3 page horizontal
57 mm x 248 mm (2 1/4" x 9 3/4")
114 mm x 187 mm (4 1/2" x 7 3/8")
178 mm x 164 mm (7" x 6 1/2")
178 mm x 124 mm (7" x 4 7/8")
178 mm x 82 mm (7" x 3 1/8")
1/4 page 87 mm x 124 mm (3 3/8" x 4 7/8")
Send ads in print quality Adobe® PDF format (preferred). We also accept InDesign CS4 & CS5, Adobe® photoshop (PSD, JPEG, EPS or TIFF) and Adobe® Illustrator. Images should be supplied at 300dpi, line art scanned at 1200dpi. A colour printout or Acrobat® pdf file for proofing purposes should accompany all artwork that isn’t submitted as PDF. All colors are taken from the four-color (CMKY) process unless a specific spot/match color is specified. Match colors are quoted separately on request.
BANNER ADs Global LEDs/OLEDs offers both global and regional reach through our popular newsletters and websites.
EMAIL OPPORTUNITIES DAILY NEWSLETTER SHOW PREVIEWS & ROUND-UPS TECHNOLOGY SHOWCASE MAILER
Display ads LED production & assembly equipment LED technology is being used in more products every day. LED Mfg Solutions makes its easy to stay competitive by adding LED assembly cability to your production floor.
WEB OPPORTUNITIES WEBSITE SHOW CENTRAL MINI SITES Banner ad technical INFO
For the web, we can accept jpg, png, gif and swf, including video in swf format. For email/newsletters, we accept jpg and gif only. Animated gifs should include your message in frame #1 as it’s the only frame Outlook 2007 users will see.
Dispensing systems, placement machines and solder & curing systems
LED Mfg Solutions Inc. Premium Website Display: 300 pixels wide x 250 pixels tall.
Text ads Complete Solar Manufacturing Solutions Expert turnkey production lines for manufacturing solar/PV cells and modules. Power up with Solar Mfg Solutions Inc
Text: Max. 170 characters, including spaces.
Standard banner LED production & assembly equipment Dispense, place, solder & cure — LED Mfg Solutions Inc Premium Banner: 468 pixels wide x 60 pixels tall.
We have two 468x60 banner ad two 300x250 display ad positions on the website, one 468x60 the daily news, and one 468x60in each show preview & round-up email—lock in your premium ad spot today!
LED
LED
production & assembly equipment
production & assembly equipment
LED Mfg Solutions Inc
Dispense, place, solder & cure
Square: 125 pixels sq.
Technology Showcase email
LED Mfg Solutions makes its easy to stay competitive by adding LED assembly cability to your production floor.
LED Mfg Solutions Inc Skyscraper: 120 pixels wide x 240 pixels tall.
Because it doesn’t look like advertising, it’s more likely to be read.
New for 2011 The Technology Showcase mailer. Each one of these newsletters highlights up to six new products and services for the solar/ PV manufacturing industry. We can put together your listing from a press release, if you’d like.
Make the Technology Showcase a part of your new product introduction marketing plan.
Technology Showcase listing Headline: Max 60 characters, including spaces Body copy: Max 400 characters, including spaces Plus one product image
Video Global LEDs/OLEDs offers video packages to give your company and its products and services more exposure than ever.
Technical Interviews
in-house training
product overviews/demos
product training for customers
tips and solutions SERIES
Corporate Communications There is no better way to promote a new product than to capture the enthusiasm of the product manager as he describes the main features and benefits. Our video productions are scripted ahead of time and can be shot at your facility or, to keep costs down, at major industry exhibitions. Existing video footage, photos or other assets can be edited into the final film for your use at trade shows, on your website or to give your sales team. The video is also hosted on the Global LEDs/OLEDs website and distributed via our e-newsletters.
70% of adult Internet users watch videos online, according to a recent Pew survey.
89% of readers who watched a sponsored video embedded in an advertisement believed the advertiser was “innovative”. —Affinity’s VISTA Digital Credit: Cree
Tips and Solutions series Your products and services solve problems every day. Let potential customers see how, and help current customers get the most out of their purchase, with a series of tips and solutions video clips that can be posted to your website, globalledoled.com, YouTube, and anywhere else videos can be uploaded. Make them part of an email campaign. Distribute them at trade shows on DVD or USB flash drives. Product training videos Get—and keep—customers up and running with their new equipment by providing an instructional video on the use, maintenance and troubleshooting of your products.
Product overviews/demos A product overview or demo can act as an in-depth commercial for your products. Perfect for new product introductions.
Facility tours Showcase your applications lab, R&D department, brand new factory and more. Encourage confidence by introducing your company and employees to potential customers via video.
Video advertising Video advertisements provide an excellent, high visibility opportunity. Add video or Flash to your print advertisement for our digital edition, or run them on our website.
AD rates
Print magazine
1x
2x
3x
(Rates are per insertion) Double page spread
€ 6,834
€ 6,559
€ 5,793
Full page
€ 3,417
€ 3,281
€ 2,896
2/3 page
€ 2,830
€ 2,714
€ 2,407
1/2 island
€ 2,723
€ 2,610
€ 2,136
1/2 page
€ 2,645
€ 2,523
€ 2,111
1/3 page
€ 2,148
€ 2,066
€ 1,812
1/4 page
€ 2,046
€ 1,863
€ 1,563
Color Ad rates are for full-color advertisements using standard colors: cyan, magenta, yellow and black (CMKY). All other colors are taken from the four-color process unless a specific spot/ match color is specified. Match colors are quoted separately on request. Positions Cover positions are sold on a first come, first served basis. Preferred positions can be requested by full page advertisers, subject to availability. Special positions are available adjecent to the contents page, regional news, first technical article and new products section.
Website Advert type
Run period
3x
6x
12x
Additional Information
Top banner [468 x 60]
Monthly
€ 1,718
€ 1,620
€ 1,473
Skyscraper [120 x 240]
Monthly
€ 982
€ 933
€ 834
Tile [125 x 125]
Monthly
€ 834
€ 785
€ 736
JPG & GIF files only. Animated GIFs must have your message in the first frame because Outlook 2007 users will only be able to see the first frame. These ad positions do not offer rotation on refresh.
Text
Monthly
€ 982
€ 933
€ 834
170 characters max, including spaces. No images, no rotations in position.
Advert type
Run period
3x
6x
12x
Additional Information
Top banner [468 x 60]
Monthly
€ 932
€ 833
€ 735
Skyscraper [120 x 240]
Monthly
€ 735
€ 637
€ 490
Tile [125 x 125]
Monthly
€ 490
€ 441
€ 343
JPG & GIF files only. Animated GIFs must have your message in the first frame because Outlook 2007 users will only be able to see the first frame. These ad positions do not offer rotation on refresh.
Text
Monthly
€ 735
€ 637
€ 490
Regular newsletter
170 characters max, including spaces. No images, no rotations in position.
Event newsletters (delivered two weeks before major trade shows/conferences) Advert type
3x
6x
12x
Additional Information JPG & GIF files only. Animated GIFs must have your message in the first frame because Outlook 2007 users will only be able to see the first frame. These ad positions do not offer rotation on refresh.
Top banner [468 x 60]
Per newsletter
€ 933
€ 835
€ 736
Skyscraper [120 x 240]
Per newsletter
€ 736
€ 638
€ 491
Tile [125 x 125]
Per newsletter
€ 491
€ 442
€ 344
Text
Per newsletter
€ 736
€ 638
€ 491
170 characters max, including spaces. No images, no rotations in position.
Technology Showcase (distributed monthly) Advert type
Run period
3x
6x
12x
Additional Information
Press release with photo
Monthly
€ 491
€ 442
€ 393
Headline up to 60 characters, body text up to 400 characters, one product image. Advertiser receives access to lead tracking system.
VIDEO rates Product overview/demo Shot at a trade show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . € 2,700 Shot at other location . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . € 7,500-11,250 Product training video Compiled from existing footage and your branding added . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . circa € 1,125 Shot on location at your premises . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . circa € 7,500-15,000 Series of three to five tips and solutions videos (appoximated 1 minute each) Shot at a trade show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . € 2,700 Shot at other location . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . € 7,500-11,250 Facility tour Shot on location . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . € 7500-15,000 Video interview Shot at a trade show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . € 2,700 Shot at other location . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . € 7,500-11,250 Video advertisement creation Compiled from video, photos and/or audio provided . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . € 375-1,125 Shot at a trade show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . € 2,700 Created using animation or 3D rendering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . from € 3,750
Advertising Contacts Eastern Americas—Ron Friedman +1 (860) 805-5988 rfriedman@globalledoled.com
www.globalledoled.com
Editorial Contacts Europe Global LEDs/OLEDs Trafalgar Publications Ltd Unit 18, 2 Lansdowne Crescent Bournemouth Dorset BH1 1SA United Kingdom Tel: +44 7766 951665 United States Global LEDs/OLEDs PO Box 7579 Naples, FL 34101 USA Tel: (239) 245-9264 Circulation & Subscriptions Tel: +1 (239) 245-9264 x106 subscriptions@ globalledoled.com
Editor-in-Chief Marc Chason Tel: +224-659-2446 editor@ globalledoled.com Send news to news@ globalledoled.com Send ad materials to ads@globalledoled.com
Western Americas—Shana Harris +1 (408) 946-8109 sharris@trafalgarmedia.com Europe—Elisangela Dahlke edahlke@globalledoled.com +44 7924 554456 India—Amitava Sarkar Tel: 09379229397 asarkar@trafalgarmedia.com Singapore, Malaysia & Hong Kong— Philip Lim Phone: +65 6552-7388 Mobile: +65 9234-7388 bluocean.admedia@gmail.com Korea— Y.J. Park Phone: +82 (0)2 3789 688 Mobile: +82 010 7232 4102 hi@YJPvm.kr China—Christine Zhang +86 13501203565 czhang@globalsmt.net