Traidcraft Bulletin - October by traidcraftshop

Bulletin

UPDATE FROM ROBIN

POINT OF SALE MATERIALS

NEW RANGE LAUNCH

C A TA LO G U E OFFERS

T R A I D C R A F T S H O P. C O . U K

OCTOBER 2021

In this issue... 2-5

Intro Pages

6-7

Great Taste Awards 2021

8-9 Made51 10-11

Product Update

12-13

Traidcraft Exchange Update

14-15

Update from Robin

16 Point of Sale Materials

30 Years of Ipswich Fair Trade Shop We love sharing our retailers’ news. This year, Ipswich Fair Trade Shop are celebrating 30 years of trading for a fairer world – happy birthday to you! You just need to take a look at these photos to see that their colourful and welcoming Aladdin’s cave of a shop is bursting with fair trade and ethical goodies. If you’re ever in the area, why not pop in? CHECK OUT THEIR FACEBOOK PAGE HERE

Get to know us better... FOLLOW US on Facebook facebook.com/Traidcraft FOLLOW US on Instagram @traidcraft FOLLOW US on Twitter @traidcraft FOLLOW US on Pinterest pinterest.co.uk/traidcraft

In Case You Missed It – Greenbelt Sunday Service We know that many of you attend Greenbelt, an annual festival and celebration of arts, faith and justice. This year, they didn’t have their traditional, large-scale gathering for communion on the Sunday. Instead they released their Sunday Service as a podcast and asked people to listen to it wherever they were. The theme was The Job of Paradise. The podcast-style service took its title from a wonderful poem by the poet Roger Robinson. It is shaped and narrated by poet, theologian, and conflict mediator Pádraig Ó Tuama. The service lasts about 45 minutes. It’s designed to be listened to in one go. Either on your own or with others. 2

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DOWNLOAD THE AUDIO HERE

Fortnum and Mason Award Winner!

Friends,

We love Sami Tamimi and Tara Wigley’s Falastin cookbook – and it turns out Fortnum and Mason do too! This eye-catching cookbook, which celebrates the recipes, stories and people of Palestine won Best Cookery Book in Fortnum and Mason’s annual award ceremony last month. Congratulations!

It was fantastic to spend time, all be it virtually, with nearly 200 Fair traders over the course of the last few weeks. Inspiring as ever, to hear your stories of getting back into action and to get your overwhelmingly positive feedback on the new catalogue.

If you’re looking for a great present for a foodie in your life, why not gift The Zaytoun Collection with Falastin Cookbook – a wonderful bundle of Palestinian ingredients and Falastin cookbook for mealtime inspiration.

Following the success of the Live Fair For Lent talks earlier this year, I am proposing to host '12 Days of a Fair Christmas’. A 1-hour talk given by me to your community giving 12 ideas to make this Christmas the fairest possible for both people and for planet. This virtual evening will be hosted by you, presented by me and designed to be relaxed and friendly, no hard sell.

The Zaytoun Collection with Falastin Cookbook includes a medley of Palestinian ingredients

The events will run weekday evening at either 5:45pm or 7:00pm between November 1st and December 1st . To book a slot, email me - matt.oliver@traidcraft.co.uk with your first and second choice of date and time and I will create a zoom link for your meeting. You then send the invite to your community and make sure they have access to a copy of the gift guide. I'm dreaming of a fair Christmas, are you? Finally another gentle reminder that Mondays in customer services are incredibly busy with orders. Please can I ask that general enquiries and bill payments are left to another day of the week. Also if you do not remember your account number, the team will need to ask you for your postcode.

The Zaytoun Collection with Falastin Cookbook 10163 £50 GET YOURS NOW

I hope you enjoy this edition of bulletin and as ever…. Happy fair trading. Matt

traidcraftshop.co.uk

Letter of the Month Our Great North Runners – You Did It! A huge well done goes to Traidcraft’s very own Kirsty, Paul and Liam who completed the Great North Run half marathon last month. Lots of money raised for different charities close to the team’s hearts, including Teenage Cancer Trust and Dogs Trust. What an achievement!

traidcraftshop.co.uk

This month’s shout out goes to Deb Lee and her grandchildren, who are getting creative with Traidcraft packaging!

I thought that this photo might be fun for a bulletin! My children and now my grandchildren have always enjoyed playing in the Traidcraft boxes! It helps pass the time when they come to visit! Take care, Deb

Welcome to the Team, Chelsea! “I'm currently taking over for Jude whilst she's on maternity and I'll be doing B2B work. In my spare time I like to socialise with my friends and going to festivals. I also enjoy going to the gym and eating a plant based diet as I am vegan. Other than that I'm not very exciting haha!”

12 Days of a Fair Christmas •

Virtual 1-hour event with your community

•

Hosted by you, presented by Matt Oliver

•

12 ideas to make this Christmas the fairest possible for both people and for planet

•

Relaxed and friendly, no hard sell

To book a slot, please email Matt with your first and second choice of date and time. 5:45pm or 7:00pm Weekdays between Nov 1st - Dec 1st matt.oliver@traidcraft.co.uk

Real Good, Feel Good Rice A bag of rice can change a life Food scarcity is becoming a real issue in today's society. In the UK, more than 14 million people are living in poverty – including 4.5 million children. The humble bag of rice has the power to change lives. To do their bit in addressing this injustice, Just Trading Scotland are launching our biggest ever rice donation project with the aim of strengthening communities both here and in the farming communities in Malawi who have also been adversely affected by the pandemic. Find out more and see how you can get involved here. REAL GOOD, FEEL GOOD RICE

traidcraftshop.co.uk

Great Taste Awards 2021 The Results… Great Taste is the world’s largest and most trusted food and drink award. Organised by the Guild of Fine Food, this award is the acknowledged benchmark for fine food and drink. They put thousands of varieties of food or drink to the test each year, with a panel of over 500 experts blind tasting products, as well as straightforward and impartial feedback from chefs, buyers, food writers and retailers.

We are delighted to announce that this year, we can add two new products to our Great Taste Award-winning range! Drum roll please…

Traidcraft Organic Fusilli Pasta

“Good looking pasta with excellent texture and a fabulous aroma. This is a very clean, well made pasta with an excellent flavour profile which would be a welcome vehicle for different sauces.” - GTA Judge “With provenance like that, it sounds impressive! The pasta is a lovely, traditional shape. There is a very pleasing grassy aroma from the quinoa. The spirals are lovely and think but still with a good bite. It would be great in salads as well as with any number of sauces. This is very well made pasta and we love the addition of the quinoa to add protein as well as an extra dimension to the flavour profile. You can almost taste its heritage! Good job.” - GTA Judge

traidcraftshop.co.uk

Traidcraft Organic Mexican Blossom Set Honey “A beautiful colour honey, with a pleasantly smooth, but stiff creamed texture. A delightful floral, butterscotch flavour and a wonderful mouthfeel make this an absolutely delightful honey. A wonderfully balanced flavour and texture. Absolutely delicious.” “A really pretty, pale, iridescent set honey with a sticky, almost chewy, delightful texture. Mellow aromas of both bee and hive emanate. Subtle floral notes are backed up by a warm spicy flourish on the finish. A glucose chill leaves the palate tingling. Uncomplicated yet harmonious flavour notes.” – GTA Judge Winning a Great Taste Award is so important to us as it differentiates our products from the norm, and means that you, as the customer, have a guarantee that the products you are buying have a reliable and recognisable seal of approval, based simply upon their great taste.

Previous Years' Winners Include:

SHOP ALL AWARD-WINNING PRODUCTS

traidcraftshop.co.uk

MADE 51 THE WORLD’S FIRST COLLECTION CRAFTED BY REFUGEES

There are almost 80 million people forcibly displaced worldwide. When refugees flee, they carry traditions, skills and craftsmanship with them. MADE51 utilises these skills and combines them with contemporary design, to create the remarkable range you see here. In turn, these products offer refugees a way to earn an income, and the opportunity to rebuild their livelihoods and establish independence. 8

traidcraftshop.co.uk

MADE51 provides refugee artisans with a means to market their crafts worldwide. By collaborating with a global network of social enterprises, not only does MADE51 provide refugees around the world with a sustainable livelihood, but it also helps keep traditional craftsmanship alive and celebrates long-held artistic traditions. MADE51 refugee artisans: 

Have the opportunity to market their crafts worldwide



Preserve their cultural heritage



Express their artistic traditions



Learn transferable business and vocational skills

 Restore their sense of dignity and self-determination 

Benefit from working under the WFTO’s 10 principles of Fair Trade



Earn a fair income which reduces their dependency on aid and improves their self-reliance

Keep an eye on our Christmas catalogue for more information about MADE51 and their inspirational range!

MADE51 products are not just beautifully crafted. They exude a real essence of humanity. They tell the timely and important story about how refugees can rebuild their futures and, in doing so, act as powerful contributors to the world economy. “Refugees are people just like you and me who have found themselves in a challenging situation. They don’t want to sit idle – they want to actively engage.” Heidi Christ, Global MADE51 Lead, UNHCR

COMING SOON! © UNHCR / 6M Productions traidcraftshop.co.uk

Product update from Kirsty & Lizy

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10 traidcraftshop.co.uk PL

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After much scratching of our heads, we’ve worked EC TICthat AST YCLE SE RE out that the reason Ebehind LASis D IPTLI O N IC this mistake L L E PR N DIN last year, when Fairtraders and Retailers weren’t F R on as able to sell, we had aFMRhuge overstock EEE E E these IT D BEST LI lines, and as such decided to promote them M I TED BEST LI to our home shopper These sold R E N Ecustomers. SE DITION LLER N DI through really quickly, as they were at the price SE RE ST LLER OCK N DIN you get with your discount. This year, we decided that we’d continue to offer the range packs to M I TED BEST LI home shoppers, but price accordingly; and allow for the Fairtraders and Retailers to then have SE RE ST ER OCK N DIN their discount. This meant that theseL Lproducts have accidentally been set up without a discount structure, hence the incorrect price. We hope this ASTI C ASTI C PL PL transparent update helps you to understand our mistake. Thanks for your patience. FREE

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SE RE ST A big thank you to those who brought it to our LLER OCK N DIN attention that we were overcharging for sample and range packs. Sorry, this was our mistake – EC anyone who has purchased these products at ASTI C YCLE ASTI C PL PL the higher price will be refunded the difference within four weeks. Please accept our FREE F R Eapologies. E LI

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Sample and RangeLPacks

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Oops!

Counter Stands It has been brought to our attention that the Counter Stands 68660 have been listed at two different prices in the autumn catalogue. £15 on page 108 and £16 on page 158. Sorry about this!

Your Exclusive Catalogue Offers Just a reminder to shop these appetizing offers while stocks last. UP TO

2O5F% F!

We can confirm that the correct price is £15, and this will be corrected in the Christmas catalogue. SHOP COUNTER STAND

GREAT GIFT IDEA

SHOP CAFÉDIRECT

Espresso Mushroom Pearl Oyster Kitchen Garden will be in stock from mid-October.

UP TO

2O0F% F!

10011 - £18.95 Grown on the discarded grounds of 100 espressos, these pearl oyster mushrooms will give great excitement to their grower, as they come alive and grow right in front of your very eyes.

SHOP DIVINE

15F% F! O

SHOP PEARL OYSTER KITCHEN GARDEN

Zaytoun Almonds The Zaytoun Caramelized Almonds and Roasted Chilli Almonds which were omitted from the autumn catalogue are now live and available to buy.

Fairtrade and Organic Pulses

15F% F! O

MISS ROZ HUGHES 

'Exceptional quality & taste. The best Palestinian almonds. Great for gifts to introduce people to Zaytoun.' SHOP ZAYTOUN ALMONDS

Tropical Wholefoods Long Grain White Rice

Ma’s Happy Life Kitchen Coconut Milk

SHOP ALL CATALOGUE OFFERS

traidcraftshop.co.uk

When is zero not zero? In the run-up to this October’s crucial COP 26 conference, the UK government has been talking up its green credentials. In 2019, the UK became the first major economy to make a legal commitment to Net Zero – achieving a balance by 2050 between the carbon emitted into the atmosphere, and the carbon removed from it – and this has been a central point in its claims to global climate leadership ever since. But there’s a problem. The Net Zero target only covers emissions produced within the national borders of the UK. And almost half of the UK’s consumption emissions – emissions associated with the goods and products we consume - are released outside the UK in the production of goods that we import. This offshoring of carbon emissions is a trend caused by the UK’s shift away from being a 12 traidcraftshop.co.uk

manufacturing economy. Whereas, in the past, the UK produced most of the goods that it needed within its borders, it increasingly sources these from other countries. What is critically needed then is a new UK target, designed to cut offshored emissions. This target would operate alongside the existing Net Zero target and plug the current gap in its effectiveness, spurring the UK government on to work closely with other countries, to help reduce the environmental impact of the products destined for our shores. Because ultimately it is through international collaboration rather than outsourcing and then washing our hands of carbon emissions that we will make real progress in tackling the climate crisis.

FIND OUT MORE ABOUT OUR CAMPAIGN HERE

Patient pilgrims finally set off

Raffle Rebooted This year, we set ourselves a challenge. We asked the question: what would the world’s most ethical raffle look like?

When the Camino de Santiago trek was announced in summer 2019, we didn’t think it would take this long to finally set off…

...can we make it happen?

Two years later, from the 2nd to the 9th of October, Traidcaft Exchange supporters and a few members of staff will be walking the last 100km of the Camino Frances to the cathedral at Santiago de Compostela – an ancient route that has been thronged with pilgrims for thousands of years.

We’d like to place on record our thanks to our amazing trek team for their patience and perseverance over multiple lockdowns and postponements – not to mention their amazing fundraising efforts.

Keep an eye on our social media to see how our team gets on! ¡Buen Camino!

So now we’re delighted to launch The Ethical Raffle. It’s actually ethical three times over...

Prizes only from the best ethical brands and companies Digital only – no trees will be harmed in the making of this raffle 100% of each ticket price helps Traidcraft Exchange make trade fairer for everyone.

In short, it’s sustainable prizes for a good cause. Take a look at the prizes and buy tickets online. PRIZES AND TICKETS

traidcraftshop.co.uk

An Update from Robin

After nearly six years at the helm, I am stepping down as CEO of Traidcraft plc in November of this year. The past year 18 months have been hard for everyone. Like many others I have found this period extremely demanding and all-consuming, and like many others it has forced me to rethink my immediate priorities and goals. I am particularly mindful of my well-being and the compromises that are inevitable in running a company, particularly one that generates such passion and energy. I have agreed with the Board that, having made numerous necessary operational and strategic changes to the Traidcraft family, it is the right moment to give others the opportunity to build on our potential. I know that the Traidcraft team, who have been at the forefront of all our recent improvements, will continue to build the company. Traidcraft has changed a great deal in these last few years. We have, I hope, become an example of what a working environment should be: led from within with everyone able to contribute their best and able to see the direct fruits of their initiatives and decisions. We have, looking back, spent

14 traidcraftshop.co.uk

a lot of time trying to be the change that others would want to see, and I think, judging from my colleagues’ comments, we have created an environment where work is qualitatively different from previous experiences. It has been an inspiring process, full of laughter, energy, conflict and resolution and I am much the wiser for having been a part of it. The company is left in good hands. My interim replacement is Matt Oliver. Matt has been managing a heavy workload in recent months as I have taken a step back. I will, however, be with the company until the end of November enabling continuity and a complete handover of roles and responsibilities. The Board will be leading a process to appoint my permanent successor during the autumn period. Traidcraft Exchange is now an entirely separated but much loved partner with Charlotte Timson leading an experienced team who continue to do exceptional work at policy level, communicating and inspiring many of us to be engaged, as well as ensuring meaningful and farreaching projects in developing countries are managed to the highest standards. Traidcraft now functions in an organic and decentralised way. My greatest hope and legacy will be that the company continues to fulfil its purpose, and my absence will be barely noted. I will, however, always be thankful and mindful to our army of loyal supporters; to our amazing Fairtraders itching to get back into churches and market stalls and to our customers who make a point of buying better through us. Thank you, Robin Roth

I think, judging from my colleagues’ comments, we have created an environment where work is qualitatively different from previous experiences. It has been an inspiring process, full of laughter, energy, conflict and resolution and I am much the wiser for having been a part of it.

traidcraftshop.co.uk

Point of Sale Materials for Retailers and Fairtraders As promised, here are a selection of point of sale materials to download, print and use as you wish. Having information about products displayed alongside your product offering is a great way to show your customers the benefits of buying fair trade and ethical goods. Whether you’re a retailer, caterer or Fairtrader, we hope these point of sale resources will be helpful. DOWNLOAD YOUR PRINT-FRIENDLY RESOURCES HERE

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POINT OF SALE

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POINT OF SALE

RESOURCES

Traidcraft Bulletin - October

Articles inside

Made51

Update from Robin

Intro Pages

Product Update

Traidcraft Exchange Update

Great Taste Awards 2021

Point of Sale Materials