M A Y. 2 0 2 1
BEER BRE ACKD! Plus a NEW IS BA flavour! PG.7
400 ACRES
OF TREE PLANTING
PG.5
World Fair Trade Day
PG.8
WHY OUR TEA
is The Best
PG.10 T R A I D C R A F T S H O P. C O . U K
CONTENTS MAY 2021 2-5
Intro Pages
4 Summer Catalogue 2021 5
Beer Bread is Back - Including a New Flavour
6-7
Build Back Fairer - World Fair Trade Day
8-9
International Tea Day
10
Screen-Free Week
11
Product Update
7
5
12-14 Traidcraft Exchange Update 15
Traidcraft Week
16
Earl Grey Flavoured Ice Cream Recipe
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WELCOME
A Welcome from Traidcraft's Jo Well, how different the world looks. I'm hoping you’re enjoying your new found freedom; whether that be small, tentative steps or giant leaps, I do hope it's everything you hoped for in terms of catching up safely with family and friends or visiting favourite haunts. There is a lot of excitement here at Traidcraft HQ, as we look forward to our Summer Catalogue dropping from 26th May. Make sure you have your copy ordered. The Traidcraft Exchange 100K challenge kept me busy last month and it was great to support such a worthwhile appeal, you can read more about it on page 4. Take care and catch up soon,
Jo x VISIT US ONLINE traidcraftshop.co.uk CONTACT US social@traidcraftshop.co.uk FOLLOW US
CHARITY CHRISTMAS CARD DONATIONS In addition to Traidcraft Exchange, for a long time we have also had strong partnerships with three other UK-based charities: Christian Aid, CAFOD and SCIAF.
! u o Y k n Tha
A percentage of our Christmas card sales is donated to these four charities every year; in 2020 alone, thanks to YOU, we donated over £50,000!
You Did It! A huge shout out to Traidcraft’s Liam, Matt and Jo who completed Traidcraft Exchange’s 100-kilometre challenge last month. This is Traidcraft Exchange’s first ever virtual challenge! Their Camino de Santiago trekking team planned to embark upon a 100km walk along the storied Camino Frances route to Santiago de Compostela. For obvious reasons, that was not meant to be, and the Camino has been postponed to October. Instead, they invited as many supporters as possible 4
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to walk or run 100km at their own pace throughout April. By taking on this challenge, Liam, Matt and Jo made TWICE the difference - as part of Traidcraft Exchange’s ground-breaking Regenerators Appeal, the UK government doubled all funds raised! Discover more about the Regenerators Appeal here: DISCOVER MORE
Tree Planting:
AT HOME AND ABROAD As part of their Regenerators Appeal, last month Traidcraft Exchange raised enough money to fund 400 acres of tree planting. The trees will support poor communities in costal Tanzania whose livelihoods have been devastated by climate change to regenerate their land by planting fruit trees which will provide a sustainable livelihood for the future. If you missed the chance to contribute to the tree planting target, you can still have your donation doubled by the government until June 7th, as part of Traidcraft Exchange’s Regenerators Appeal…
“
This is an initiative which gives us, as a business, the opportunity to add to our commitment to fight back against climate change while supporting producers. It’s also a great way to support our sister charity and get staff involved in something so positive coming out of lockdown. Traidcraft Plc’s Jude Allen
”
PLANT AN ACRE
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CATALOGUE
As you know, we’re currently working on our summer 2021 catalogue. This exciting edition will be packed full of your favourite ethical and fair trade goodies, as well as some useful features including how to attract pollinators to your garden this summer, and even how to make your own bee hotel!
If you're signed up, you should be receiving your copy within the next few weeks!…
REQUEST YOURS HERE
Available to order should fair traders require additional copies. 6
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>
SUMMER 2021
Learn how to make your own bee hotel
BEER BREAD (Includvinougr!a) IS BACK new fla You may remember last year during the run up to Christmas, we had two beer breads available. These fantastic products absolutely flew off the shelves, so much so, we’ve brought them back for summer 2021… and added a new flavour, too!
The distinctive calico bags have been handsewn by South African charity, Deaf Hands at Work, adding an extra personal touch.
New!
All £4.99
Barrett's Ridge Olive & Rosemary Beer Bread 450g 68652
HERE’S WHY WE LOVE IT SO MUCH… For those of you who may be new to our beer breads, allow us to fill you in on what you’re missing out on! You simply buy a bag, add a brew and bake… it really is that easy! With this authentic mixture of ingredients, you will have all you need to bake a steaming loaf in less than an hour! The bag provides
Barrett's Ridge Chilli & Garlic Beer Bread 450g 68834 all the dry ingredients – leaving you to add 330ml of beer (could also use cider, or a soft drink like soda water), mix together and bake! If you’re not into your bread baking, that’s okay…the beer bread mix is extremely versatile, as it can be used to batter chicken and fish, too! Set up by Tayrene and based on her Grandmother's recipe, Barrett's Ridge Beer Bread is packaged at Ukama Holdings
Barrett's Ridge Garlic & Herb Beer Bread 450g 10401 in Cape Town, who provide on-going training, mentorship and support to black-owned micro-enterprises. They offer each micro-enterprises the platform, premises and required certification to run their own operation, each employing an average of four people from their local communities, who may have otherwise found it difficult to find secure and regular employment. traidcraftshop.co.uk
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ON SATURDAY 8TH MAY
We Celebrated
WORLD FAIR TRADE DAY! The fair trade movement has a solution; to rising inequality, to entrenched poverty, to gender discrimination, to environmental destruction. Recovering from the pandemic gives the world a chance not just to build back better, but build back fairer. The WFTO believe that we cannot simply go back to the old normal. The old normal left millions behind and was destroying our planet. We have the opportunity to reboot our economies so it is equitable and sustainable. We can replace outdated business models that channel ever-greater wealth to the richest, giving the top 1% more wealth than the poorest 50%. Through Fair
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Trade, organic and social enterprises; cooperatives and other social and solidarity actors, we can channel profits to the many, not the few. Putting people and planet first in trade and business, we can ensure the economy serves those who are otherwise left behind. Our planet is in crisis and humanity faces extinction. Bold action is needed to address the climate crisis, while securing the livelihoods of our planet’s poorest communities. But all is not lost. We can build back fairer. It’s time to rethink our economy. We can build back to so no one is left behind. The time is now!
THE WFTO RECOGNISE THAT BUSINESSES, GOVERNMENTS AND CONSUMERS CAN TAKE ACTION NOW. THESE ACTIONS INCLUDE: •
•
Businesses embrace circular economy
•
Businesses adopt and promote
production models (reuse, recycle,
the 10 Principles of Fair Trade in their
upcycle, repurpose).
business and across their supply chains.
Governments support businesses
•
Businesses commit to protecting
committed to the 10 Principles
livelihoods and ensuring every
of Fair Trade.
worker, farmer and artisan can meet their basic needs.
•
Consumers support fair trade enterprises - through their local
•
Businesses embrace low-carbon
fair trade store, webshop and fair
production and commit to net-zero
trade products everywhere.
carbon footprint.
•
Governments regulate the economy to ensure all businesses must respect the human rights of workers, farmers, artisans and communities - in particular in their supply chains.
To find out more about the events of the day, visit our friends at the World Fair Trade Organisation (WFTO)'s site.
FIND OUT MORE
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IT’S ALWAYS TIME FOR A TEA! We make no secret of the fact we’re super proud of our tea range! Of course, we’re a little bit biased, but we’re here today to give you SIX reasons why our tea is the best of the best!
1
The history of fair trade tea in the UK dates back to 1979, when WE imported the very first fair trade cuppa into the country. Being the first to import and sell fair trade tea, we proved that people were keen to pay a premium to make sure the producers had a better deal. Even in the 1980s, tea tasted all that much better for it. We’re so proud of how far our journey with fair trade tea has come.
2
It’s been harvested by carefully selected, traditional farmers in East Africa, who are able to provide for their families and communities thanks to the fair wages they receive for their tea leaves. Many of the smallholders that our suppliers 10 traidcraftshop.co.uk
work with have farmer-owned factories, which means that they earn better returns for their work. See here to meet some of them for yourselves! Conversely, a lot of non-fair trade tea is produced on large plantations and estates across India, East Africa, and Sri Lanka, and is picked by employed labourers who endure long hours for notoriously low wages. In countries like Kenya and Sri Lanka, most of the tea is grown on smallholder farms, which are often less than half a football pitch in size. These smallholder farmers find it nearly impossible to compete with the large plantations, who always own and control the tea processing facilities which are essential in handling the
INTERNATIONAL
TEA DAY FRIDAY 21 ST
MAY
perishable tea leaf, which has to be processed within 24 hours. In return for their handpicked, garden-grown tea, the smallholders receive low and unstable prices from either the large plantations, or the international broker companies. These growers earn a tiny fraction of the price their tea is sold for on the international market, and frequently end up trapped in a cycle of debt and dependence.
3
The full range is Great Taste Award-winning. Did you know Great Taste is the largest and most trusted food and drink accreditation scheme. Only around 2% of products entered each year, receive the highest award of 3 stars.
4
Ours is the freshest tea around! How can we guarantee the smooth and fresh taste of our tea? Our secret is Leaf Lock True Taste®, a unique process that locks in the freshness of the tea and specially protects it all the way from origin to pack.
5
Blended by experts. We partner with Ringtons’ master blenders to create our everyday ethical brews. Ringtons are based just down the road from our HQ, in Newcastle.
Available in loose leaf, regular teabags and catering packs.
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Our tea is 100% transparent. By this, we mean that, just like all of our ownbranded goodies, we have published absolutely all of the costs that go into making our tea; from costs of picking, packing, delivering, how much goes back to the farmers and how much profit we make – you can read it all. See more on transparency here.
Which is your favourite brew?
Traidcraft Breakfast Blend
Traidcraft Earl Grey
Traidcraft Decaffeinated Tea
CANON NICHOLAS KERR
'These teabags make the best cup of tea. (Drinking one right now!)'
ELLEN FORT
'I buy this for my mum and others, my Mum says that is has a good taste.'
FRANCES ANN BROWN
'Simply the best brew around. Everyone I introduce to this tea says it’s the best. Great tasting & great value.'
NEIL PIERCY
MISS ROZ HUGHES
Have you seen Fairtrade Foundation’s animation, all about tea and why drinking Fairtrade tea is so important? If not, take a look here.
'Perfect in the afternoon or in the early morning without milk; not too weak which Earl Grey teas can be.'
WATCH NOW
'This is my favourite tea which I have been drinking for years. It has a strongish but not bitter flavour which is very satisfying. I prefer it to any other decaffeinated tea.' 'Lovely tea and by far the best Fairtrade decaf tea that I have found.' STEVE MACFARLANE
Why not accompany your favourite brew with a hand-painted rainbow mug and a biscuit or two! traidcraftshop.co.uk
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Product update from Kirsty & Lizy SWEETS AND CHOCOLATE PROMO
15F% F!
There will be 15% off Traidcraft sweets and chocolate until 30th May. So, if you're road tripping this spring/summer, make sure to take some fair trade tasties with you on your travels. Even sweeter at a discounted price!
O
SHOP SWEETS
SHOP CHOCOLATE
BREADY, SET, GO… The beer bread from our friends at JTS was extremely popular during autumn/winter ’20, so we’re happy to announce that we’ve got both flavours back in stock, and we’re also introducing a new flavour to the range. See page 6 for more information about our beer breads. Barrett's Ridge Olive & Rosemary Beer Bread 450g 68652 £4.99 Barrett's Ridge Chilli & Garlic Beer Bread 450g 68834 £4.99 Barrett's Ridge Garlic & Herb Beer Bread 450g 10401 £4.99
SHOP BEER BREAD
Available in three flavours!
New!
NEW PRICING FOR CANNED FISH We’d like to make you aware that all of our canned fish products have gone up in price. These price changes are to ensure that our pricing is in line with our supplier, and will come into play from June 1st 2021.
Fish4Ever Whole Sardines in Organic Sunflower oil 120g, min order x2 56396 £5.50 Fish4Ever Brisling Sprat Sardines in Spring Water 105g, min order x2 57730 £3.90 Fish4Ever Skipjack Tuna Chunks Spring Water 160g, min order x2 60646 £5 Fish4Ever Skipjack Tuna Chunks in Brine 160g, min order x2 43410 £4.30 Fish4Ever Scottish Mackerel in Spring Water 125g, min order x2 68582 £3.90
SHOP FISH
BIO-D UPDATE Bio-D Handwash and All-Purpose Sanitisers will soon be coming to you in new and updated packaging. The Rosemary and Thyme will be delisted when we sell through, as the supplier is no longer making this scent - so whilst it's on offer, why not stock up for future use?
New packaging!
Fish4Ever Mackerel Fillet Org Sunflower Oil 120g, min order x2 69588 £4.70
EXCLUSIVE 20% OFF* SELECTED BIO-D LINES! *20% off older packaging. Once we sell through the stock, Bio-D will come in new packaging and go back to full price
All Purpose Sanitiser Spray Refill 500ml SINGLE 49280 500ml x 12 CASE 46816 5L 29506 Rosemary & Thyme Handwash 500ml SINGLE 57400 500ml x 12 CASE 61224 5L 57428
20F% F! O
Geranium Handwash 500ml SINGLE 30450 500ml x 12 CASE 30546 5L 30566
SHOP BIO-D
Lime & Aloe Vera Handwash 500ml SINGLE 30330 500ml x 12 CASE 30352 5L 30372 traidcraftshop.co.uk
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There’s not long left to show your support to the Regenerators! Whether you want to make the most of the easing of lock down restrictions and hold a fundraising event, make an online donation, donate your surplus, plant some trees or take up a challenge, time is running out! With donations doubled until the 7th June 2021, thanks to the UK government, there’s not long left to double your impact for those fighting back against climate change. So let's take a look at your money can do when it's doubled by the UK government to help people stand strong in the face of climate change... £25 becomes £50 And could help fund a training session on growing climate resilient crops or fish farming. £50 becomes £100 And could help a Regenerator plant a whole acre of new trees and protect forests for generations to come. £100 becomes £200 And could help fund solar panels for smallholder farmers 14 traidcraftshop.co.uk
The difference in action Monira explains...
This project is changing our lives and making us aware about climate change. We are (now) trying to build our houses stronger and on a higher place. We save 100 taka per month with which we can do a lot in the future. We warn people from our group not to cut down trees. We encourage people to plant more trees. We try to make people from our group aware that we should refrain from using plastic as much as possible. Together when we stand side by side, we are able to deal with many problems.
Even a small amount of support from you can make a huge difference. Donate to The Regenerators Appeal between 8th March and 7th June 2021 and the UK government will double your gift to help the most vulnerable stand strong in the face of climate change. DONATE
A chilly challenge over Easter In the unusual circumstances of lockdown, we ran a Big Brew fundraiser with a difference this year. Raising funds for Traidcraft Exchange’s current Regenerators Appeal, the virtual event was hosted jointly with Traidcraft plc. During the coldest April for many years, participants enjoyed a hot cuppa while listening to Traidcraft Exchange’s Head of Policy, Ally Carnwath discuss the serious subjects of climate change and poverty, and a Traidcraft coffee and chocolate set was given to our Easter quiz prize-winner, Joanna Pollard. But the highlights of the event were the live challenges undertaken by staff. Far from receiving a frosty reception, the suggestion that Amy Wilson, Head of Fundraising at Traidcraft Exchange, should take on the ice-bucket challenge was sportingly accepted. The sight of Amy gamely emptying an ice bucket over her head for such a good cause was heart-warming indeed - for all but Amy! Her cold-water shock was the cause of much hilarity and glee, especially for her young family members!
Another big shout of gratitude goes to our dear colleague at Traidcraft plc, Matt Oliver, who was persuaded several uncomfortable weeks in advance of the event, to keep his itchy beard on, so he could shave it off live during the event. Having already sung an unaccompanied solo of Gilbert & Sullivan’s ‘Titwillow’ from ‘The Mikado’, Matt’s water-bowl and Bic-razor shave brought the event to an unusual end, with combined relief and selfconsciousness for Matt, and a great source of therapeutic laugher and entertainment for the rest of us. The event, with only 30 participants, raised a very generous £650 for the Regenerators Appeal, which will be doubled by the UK government. Thanks to all who participated and donated – and special thanks to Amy and Matt, our stars of the show! traidcraftshop.co.uk
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100km team
break new ground At the time of writing the Traidcraft Exchange 100km in April team have raised just over £20,000 for the Regenerators Appeal - all by walking or running in their local area – be it the north of Scotland, Gateshead or even the Seychelles!
A regular gift... Join our Small Steps community of regular givers before the 7th May and have your first three donations doubled! Regular giving is one of the most efficient and impactful ways to donate to Traidcraft Exchange. By taking the time to set up your regular gift today, you are investing in the future of families across the Global South who work hard every day to get the most out of trade. You're helping build a future where everyone gets a fair income from the work they do. It’s thanks to our Small Steps community that we can plan ahead – these gifts give us the freedom to commit to communities for the long term, and maximise the impact that we have. If you'd like to join us and have your first three regular gifts doubled please sign up before May 7th.
The 300 strong team has clocked up thousands of kilometres in support of those on the front line of the climate crisis – with the added bonus of their fundraising amount being eligible for the Traidcraft Exchange Camino de Santiago trek in October. For more information on October’s Camino Trek, click here.
FIND OUT MORE CAMINO TREK
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TRAIDCRAFT WEEK
~ AL FRESCO ~ 21ST – 27TH JUNE
We love the great outdoors! And there’s never been a better time to get out and about in the fresh air and amongst nature than now. This Traidcraft Week (and beyond!) we’re encouraging people to hold events with their families, friends and communities, embracing the outdoors however they feel comfortable. Whether it’s a garden party, BBQ or summer fete, an outdoor coffee morning or stall for your communities/congregations, or even an organised community litter pick up - expect a summer-long festival of events and a ctivities with Traidcraft. We’ll be providing resources to help your event go off with a bang. So keep an eye on your inboxes – resources coming very soon!
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DOWNLOAD PRINT-FRIENDLY VERSION
UNPLUG AND REFOCUS SCREEN-FREE WEEK MAY 3RD – 9TH
“Did you see that thing on Facebook?”
“Just one more episode.”
“I’ll just check my emails.”
Earlier in the month, we celebrated screen-free week; a week-long focus on reconnecting, unplugging and switching off. We found it so peaceful and good for the soul, that we're trying to cut down on our screen time for the long haul. If you'd like to join us, download the print-friendly version of the screen-free bingo grid below, and enjoy your digital detox. Let us know how you get on!
READ A BOOK
WRITE A LETTER TO A FRIEND AND POST IT
PLAY I SPY
PLANT SEEDS PICK WILDFLOWERS AND CREATE A FLORAL ARRANGEMENT
GO FOR A BIKE RIDE
BAKE A CAKE
TIDY YOUR DESK
DO A CROSSWORD OR SUDOKU
MAKE AND WEAR A FANCY-DRESS COSTUME
GO FOR A WALK – PRETEND YOU’RE A TOURIST IN YOUR OWN TOWN!
PAINT
PLAY A BOARD GAME 18 traidcraftshop.co.uk
GET UP EARLY TO WATCH A SUNRISE
SWAP A BOOK WITH A FRIEND
JOURNAL YOUR DAY COOK A MEAL YOU’VE NEVER MADE BEFORE
EAT YOUR LUNCH OUTDOORS
MEDITATE
GO FOR A JOG
HAVE A CLEAN OUT AND DONATE TO CHARITY COLOUR IN TRAIDCRAFT’S MINDFULNESS COLOURING SHEET*
*Don’t forget to print before screen-free week!
GO AND TALK TO A NEIGHBOUR HAVE AN ICE CREAM AT THE BEACH
HAVE A PICNIC
DOWNLOAD PRINT-FRIENDLY VERSION
Earl Grey-Flavoured Ice Cream Recipe
If you’re a fan of the blissful bergamot blend that is Earl Grey, this ice cream recipe is perfect for you to try out this summer! If you’re entertaining in your garden, it will be a real talking point when you get this out of the freezer…
WHAT YOU’LL NEED 2 cups single cream 2 cups whipping cream 8 bags Traidcraft Earl Grey Tea
1 ⅓ cups Traidcraft Golden Caster Sugar 2 teaspoons real vanilla extract ½ teaspoon salt
HOW TO MAKE Combine single cream and whipping cream in a saucepan. Over medium/high heat, bring to a low boil (this will take around five minutes). Remove mixture from heat, and add eight tea bags; let them steep for five minutes, before removing them. Remember to squeeze excess liquid from the teabags.
Pleasreecnipotee
This e requires an icer. cream mak
DID YOU KNOW Our best-selling Earl Grey tea has a Great Taste Award from the Guild of Fine Foods. Being awarded this Great Taste Award is so important to us as it differentiates our products from the norm, and means that you, our valued customers, have a guarantee that the products you are buying have a reliable and recognisable seal of approval, based simply upon their great taste. SHOP EARL GREY TEA
Add tea mixture, sugar, vanilla, and ½ teaspoon salt into a mixer bowl; beat on medium speed until sugar dissolves (this sound take about a minute or two). Place in refrigerator and allow to cool completely. Once cool, place cream mixture into the ice cream maker to process.
Get to know us better...
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