CASE STUDY
TRANISE SHARPE RETAIL MANAGMENT FALL 2015
Brand Name: Beauty Express
Origin: Beauty Express name simply comes from the idea of staying beautifully prepared on the go. This new line will help service customers who need beauty and handy traveling essentials to refresh their look after traveling.
Target customer: Women between the ages of 21-40 who love to travel, have an income from $25,000 to $45,000.
Beauty Express will attract new customers because the amount of women traveling continues to increase, but these women don’t know what to wear or what they need when going on an airplane. Beauty Express will help women who want to look and feel beautiful while traveling without the hassle of carrying a lot of products.
PRODUCTS Hair Mist: refreshes your hair with sheen and moisture Foldable shoes: light weight and comfy Headphones: stylish, goes around ear for support and transportable Foundation mist: has natural ingredients that will refresh your makeup or give you “no-makeup look�.