Rebranding Private Label Project
Tranise Sharpe
Sami Bailey
Company Background Target is the second largest discount retailer in the US behind Walmart. While the company that owned Target (Goodfellow Dry Goods) was opened in 1902, the first target store opened in 1962. In the mid 1970’s, Target became the highest grossing store for Goodfellow Dry Goods with yearly sales reaching 1 billion dollars
Private Label Mossimo Supply Co is a Junior lifestyle brand for Men and Women that is targeted towards the younger millennial generation. It is only sold in Target Stores.
Target Customer The Mossimo customer is a millennial who goes against the grain and doesn’t go with what society’s opinion of beautiful is. She sees the beauty in everything.
19-0915 TCX Dark Espresso
16-1326 TCX Sandstone
19-1532 TCX Lumber Jack Red
11-0626 TCX O White
18-0629 TCX Outdoor Green
19-4024 TCX Intense Blue
Theme & Fabric Board RUSTED
RUSTED
Last Year Styles
Inspiration Boards
Line Plan Board
New Style Design