TRIZ SOLUTIONS

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Triz Solutions LLC Visual Identity Design Manual



Triz Solutions LLC Visual Identity Design Manual


Triz Solutions LLC Visual Identity Design Manual

INDEX


Triz Solutions Llc Visual Identity Design Manual Index

BASIC DESIGN SYSTEM Brand Identity Concept

1

Symbol Mark

3

Standard Color

5

Auxiliary Color

7

Background Colours

9

Typefaces English

11

Prohibited Use

13

White Space

15

Example of Brand Identity

16

APPLICATION DESIGN SYSTEM Business Card Letterhead ( A4/ US LETTER ) Envelope Powerpoint Template


Triz Solutions LLC Visual Identity Design Manual

01

Brand Identity Concept

Creativity make anything possible


02

Triz Solutions LLC Visual Identity Design Manual Brand Identity Concept


Triz Solutions LLC Visual Identity Design Manual

03

Symbol Mark


04

Triz Solutions LLC Visual Identity Design Manual Symbol Mark


Triz Solutions LLC Visual Identity Design Manual

05

Standard Color

PANTONE COOL GRAY C | C0 M85 Y95 K0 | R234 G85 B20

The brand colours of acanned are Black.The Brand colours are an important element to express the integrated brand image, and it is sometimes more telling than words. Please refer to the following table and be sure to check the colours by repro proof for faithful reproduction.

Please refer to the following ta by repro proof for faithful repro


06

Triz Solutions LLC Visual Identity Design Manual Standard Color

PANTONE 179 C | C0 M0 Y0 K70 | R114 G113 B113

able and be sure to check the colours oduction. PANTONEÂŽ is a registered trademark of Pantone, Inc. The colors shown on this page and through out this manual are not intended to match the Pantone Color Standards. Refer to the current editions of the Pantone Color Publications for the accurate color.


Triz Solutions LLC Visual Identity Design Manual

07

Auxiliary Color

Pantone 300 c / Pantone 129 c / Pantone 362 c are auxiliary for standard color which to enhance flexibility designs.

Please refer to the following table and be sure to check the colours by repro proof for faithful reproduction.


Triz Solutions LLC Visual Identity Design Manual Auxiliary Color

08

100%

Pantone 300 c C 100 M 44 Y 0 K 0 R 0 G 112 B 189

Pantone 129 c C 0 M 16 Y 77 K 0 R 0 G 112 B 189

Pantone 362 c C 70 M 0 Y 100 K 9 R 0 G 112 B 189 90%

50%

0%

PANTONEÂŽ is a registered trademark of Pantone, Inc. The colors shown on this page and through out this manual are not intended to match the Pantone Color Standards. Refer to the current editions of the Pantone Color Publications for the accurate color.


Triz Solutions LLC Visual Identity Design Manual

Background Colours

09


Triz Solutions LLC Visual Identity Design Manual Background Colours

10

Four Colours Logo

One /Pantone Colours Logo

Black&White Colours Logo

The background of the symbol mark should be white as a general rule, since it is most effective. When it is unavoidable to use another colour as the background.

Please make sure that the mark is distinct.


Triz Solutions LLC Visual Identity Design Manual

11

Typefaces

Appointed typeface in English is able to combine with Identity in use. The priority choice is the series of Helvetica Neue & Flama.It can be used in stationary, product package, leaflet, publication, signboard and website etc.

Neue A a Helvetica ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 +-*/[]{}|\~!?@#$%^&*()_-

A a Flama ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 +-*/[]{}|\~!?@#$%&*()_-


Triz Solutions LLC Visual Identity Design Manual Typefaces

12

Helvetica Neue History

Helvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with Eduard Hoffmann. 25 Ultra Light

45 Light

65 Medium

86 Heavy

26 Ultra Light Italic

46 Light Italic

66 Medium Italic

86 Heavy Italiclic

35 Thin

55 Roman

75 Bold

95 Black

36 Thin Italic

56 Italic

76 Bold Italic

96 Black Italic

Flama History

Mårio Feliciano’s Flama is an unornamented sans serif initially designed for signage which mixes aspects of European and American sans serifs. Light | Light Italic | Book | Book Italic | Regular | Regular Italic | Medium Medium Italic | Bold | Bold Italic | Black | Black Italic


Triz Solutions LLC Visual Identity Design Manual

13

Prohibited Use

The symbol mark and the logotype function correctly when they are used in the right way. The following are examples of mistaken use and must be avoided.


14

Triz Solutions LLC Visual Identity Design Manual Prohibited Use


Triz Solutions LLC Visual Identity Design Manual White Space

15

White Space

In order to show the brand Identity and each element are related, at least should remain the least white space around brand Identity. It is not allowed to add any illustrator or wording into this space area in order to ensure that identity is clear and can easily to be distinguished.


Triz Solutions LLC Visual Identity Design Manual Example of Brand Identity

16

Example of Brand Identity

While processing the brand logo, has its related application way regarding each type's application. In the symbol combination standard, has the combination model which corresponds. In order to maintain the symbol the integrity and to the symbol application uniformity, please observe the symbol combination standard by all means must in the use.

3.5 9.5

3

1.5


TRIZ SOLUTIONS LLC T 1.617.926.7145 E Isak-Bukhman@comcast.net

93B Spring Street, Apt.23, Watertown, MA 02472, USA www.trizsolution.com




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