FRANCE: THE PATH & PARTNERS TO BECOMING A
WORLD-CLASS CYCLING DESTINATION
VÉLO & TERRITOIRES ?
Our members : regions, county councils, cities
Coordinate the national cycle netowk
185 members gathered to actively and collectively build a cycling France by 2030 Our
MISSION
Develop the use of cycling in all territories
« Spread the cycling culture by and within public authorities by fostering the best conditions to boost cycling policies »
STRATEGIC GOAL
Build a cycling France by 2030
Acheive cycle route network in a balanced way to the benefit of the regions
Atteindre 12 % de part modale
Develop 100 000 km of extra cycling connexions
Quadruple public investments for cycling
Have cycling become a fully fledged mode of transport by spreading cycling culture in and within all regions
Have France rise as first cycling destinations worldwide
Our
FRANCE: THE PATH & PARTNERS TO BECOMING A
WORLD-CLASS CYCLING DESTINATION
THE COVID EFFECT ?
©Banque des Territoires
©Grand Paris Métropole
THE COVID EFFECT ?
OTHER REASONS ?
WHY CYCLE TOURISM ?
25 000 km
Of promoted offer: cycle routes and gravel routes
10 EuroVelo
8000 km of cycle routes connected to the rest of Europe
58 national routes Being developped
www.francevelotourisme.com
25 000 km
Of promoted offer: cycle routes and gravel routes
10 EuroVelo
8000 km of cycle routes connected to the rest of Europe
58 national routes Being developped
www.francevelotourisme.com
76% 93%
2021 Key figures
La France is the 2nd world destination
10 EuroVelo
For cycling tourism
8000 km d’ itinéraires connectés au reste de l’Europe
France ranks as 1st destination
58 itinéraires nationaux en développement
In the catalogues of specialized cycling Tour Operators
12% of the French Cycle regularly or even systematically during their holidays
4,2 M€ of direct economic impact in local businesses + 46% in 10 years
68€ of daily average spending
+ de 7000 Accueil Vélo sites and businesses
+11% since 2020
22 millions French Cycle during their holidays, mainly for day-trips or leisure
Rising numbers for our national website
66% accomodation
11% sites open to visitors
10,5% tourist offices
6,5% rentals and repair-shops
6% de restaurants
Chore ingredients Infrastructure Services Promotion Transports Published in oct. 2021 To downloadable from https://www.velo-territoires.org/
Infrastructure
The « must have »
Quality Maintenance Continuity Signposting Safety
Services
Halts and ©Accueil Vélo
+ de 7000 Accueil Vélo sites and businesses
+ de 7000 Accueil Vélo sites and businesses
+11% since 2020
66% accomodation
+11% since 2020
11% sites open to visitors
10,5% tourist offices
66% accomodation
11% sites open to visitors
6,5% rentals and repair-shops
6% de restaurants
10,5% tourist offices
6,5% rentals and repair-shops
6% de restaurants
Promotion – marketing - communication
Stratégie marketing
Promotion marketing communication
Site internet
Création d’outils : supports print, web, affiche, carte postale, flyer, sticker, oriflamme, kakemono, fiche portrait des territoires
Applications
Editions et médias
Evénement
Chore ingredients Infrastructure Services Promotion Transports Published in oct. 2021 To downloadable from https://www.velo-territoires.org/ MONITORING !
# destination ?
NOT AN EASY PATH
National strategy in 2023
20
THE BIGGER PICTURE
MERCI DE VOTRE ATTENTION !
Camille THOMÉ
LinkedIn
CREDITS PHOTOS : Coronapistes du Pont de Neuilly - ©Grand
Paris Métropole // Aménagement cyclable de transition -
©Banque des Territoires // Aménagement cyclable de transition - ©Vélo & Territoires // Le vélo est mon geste barrière - ©Vélo & Territoires // Les incendies en Gironde -
©Sud Ouest // Europe Extreme Maximum Temperature -
©Climate prediction center, NOAA // À vélo - Ville de Paris -
©Jean-Baptiste Gurliat // Lyon à vélo - ©AURA-Tourisme // Grenoble à vélo - ©Grenoble Alpes Métropole // Génération
vélo - ©Choisir le vélo // ©A vélo sans âge, Lyon // European Parliament - ©David Iliff via Wikimedia Commons. License: CC
BY-SA 3.0 // ©France Vélo Tourisme // Château de Chambord
© D. Darrault - CRT Centre Val de Loire // GTMC VTT © Aloha
Studio // La Méditerranée à Vélo © Olivier Octobre //
Chateaudun Vallée du Loir à Vélo © Steven Lira // Canal des 2 mers à Vélo © Lezbroz