COMPANY PROFILE
MISSION STATEMENT
“Tramontina exists to develop, produce and deliver quality products that improve people’s lives. Thus, the company generates value to its consumers, associates, share-holders and communities that it is part of”
VISION
VALUES
Tramontina always seeks technological upgrades and human capital development in order to maintain its leadership in the market.
+ Customer Satisfaction + Transparency + Work + Leadership + People Appraisal + Devotion
TRAMONTINA IN NUMBERS
BRAZIL UNITS TRAMONTINA
DISTRIBUTION CENTRES Sﾃグ PAULO
DISTRIBUTION CENTRES SOUTH OF BRAZIL
OVERSEAS UNITS TRAMONTINA
manufacturing unit
DISTRIBUTION CENTRES
TRAMONTINA U.S.A. & TRAMONTINA MEXICO
Tramontina U.S.A.
Tramontina Mexico
OVERSEAS UNITS
TRAMONTINA AUSTRALIA
Tramontina Australia
MANUFACTURING FACTS
KITCHENWARE PRODUCTION ANNUAL CAPACITY
*Annual Production Capacity. Source: Factory.
OTHER PRODUCTS ANNUAL CAPACITY
*Annual Production Capacity. Source: Factory.
ENVIRONMENTAL RESPONSIBILITY
Conscious about the environment needs, Tramontina takes care of conservation areas and invest in production forest projects. Harmonizing productivity and respect for the environment not only constitutes a competitive differential, but also a commitment to sustainable development.
INTRODUCING THE FACTORIES
BELEM
CUTELARIA
MULTI
GARIBALDI
DELTA
MADEIRAS
ELETRIK
TEEC
FARROUPILHA
FORJASUL CANOAS
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GARIBALDI
MADEIRAS
TEEC
FARROUPILHA
FARROUPILHA
FARROUPILHA PRODUCTS
Cookware, Serving ware, Cutlery and Kitchen Utensils.
AREA
80.000 m2
ESTABLISHED 01/06/1971
ADDRESS
Tramontina Farroupilha S.A. Indústria Metalúrgica Rodovia RS 122, Km 61 Distrito Industrial 95180-000 - Farroupilha - RS
COOKWARES
SERVING WARES, CUTLERY AND KITCHEN UTENSILS
CUTELARIA
CUTELARIA PRODUCTS
Knives (kitchen, professional, sports), pocket knives, scissors, skewers, casual dining cutlery, kitchenware and nonstick and aluminum, pots and pans and bakeware.
AREA
160.342,72 m2
ESTABLISHED 01/05/1911
ADDRESS
Tramontina S.A. Cutelaria Av. 25 de Setembro, 1020 Bairro Tri창ngulo 95185-000 - Carlos Barbosa - RS
CUTLERY, KNIVES AND KNIVES BLOCKS
KITCHENWARE - POTS, PANS AND BAKEWARE
BELEM
CUTELARIA
BELEM PRODUCTS
Wooden furniture, cutting boards, wooden utilities and tool handles.
AREA
38.958,00 m2
ESTABLISHED 17/03/1986
ADDRESS
Tramontina Belém S.A. Distrito Industrial de Icoaraci Setor C, Quadra 2, Lotes 3 a 8 66815-590 - Belém - PA
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DOMESTIC UTILITIES IN WOOD
WOODEN FURNITURE
TEEC
TEEC PRODUCTS Stainless steel sinks, bowls, laundry sinks, hobs, hoods, ovens and trash bins. AREA
32.560,51 m²
ESTABLISHED 01/09/1998 ADDRESS Tramontina TEEC S.A. Rodovia RST 470 - Km 230 Bairro Triângulo CEP 95185-000 Carlos Barbosa - RS
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KITCHEN APPLIANCES AND ACCESSORIES
GARIBALDI
GARIBALDI PRODUCTS Hammers, hatchets, wrenches, screwdrivers, pliers, pincers, chisels, planes, levels and saws. AREA 65.000 m2 ESTABLISHED 01/01/1963 ADDRESS Tramontina Garibaldi S.A. Indústria Metalúrgica Rua Tramontina, 600 95720-000 - Garibaldi - RS
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GARIBALDI
MULTI
MULTI PRODUCTS
Wheelbarrows, Rake, Hoes, Picks, Shovels, Grass Hooks, Scythes, Drain Spade, Lawn Mowers, Gardening and Pruners.
AREA
83.108 m2
ESTABLISHED 23/09/1981
ADDRESS
Tramontina Multi S.A. Rodovia RSC 470, Km 230 95185-000 - Carlos Barbosa - RS
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VARIOUS GARDENING TOOLS
DELTA
DELTA PRODUCTS Plastic chairs and tables, play. AREA 9.460,00 m2 ESTABLISHED 29/02/1999 ADDRESS Tramontina Delta S/A Av. Barรฃo do Bonito, 1110 Bairro da Vรกrzea 50740-080 - Recife - PE
PLASTIC CHAIRS AND TABLES
FORJASUL CANOAS
FORJASUL CANOAS PRODUCTS - Electrical hardware for power transmission and supply lines up to 1000 kV. - Custom-made forging up to 300 kg. - Hooks up to 110 ton. - Sledge hammers. AREA 28.202,00 m2 ESTABLISHED 21/03/1959 ADDRESS Forjasul Canoas S.A. - Ind. Met. Rua Tupi, 200 - B. Igara Cep 92410-310 Canoas - RS
ELETRIK
ELETRIK PRODUCTS Sockets and switches, conduit fittings, connectors and aluminum fittings for power supply and transmission lines, junction boxes and connectors. AREA
22.000 m2
ESTABLISHED 01/06/1976 ADDRESS Rodovia RSC 470, Km 230
95185-000 - Carlos Barbosa - RS
ELETRIK
MADEIRAS
MADEIRAS PRODUCTS Pinus elioti’s panels, straight and angle shelves, modular shelves and homewares. AREA 24.000 m2 ESTABLISHED 01/09/1990 ADDRESS Forjasul Madeiras S/A
Rodovia RST 471, Km 233 96610-000 Encruzilhada do Sul - RS
MADEIRAS
TRAMONTINA BRANDING
BRAND & SUB BRANDS TRAMONTINA KITCHENWARES
Tramontina’s main brand. It encompasses a variety of lines, from budget to premium products.
Special line created for the Steak Lovers. It caters for all Barbecue needs, and for all budgets.
Manufactured with premium materials and designed specially for Tramontina
BRAND AWARENESS IN BRAZIL
Source based on spontaneous answers by DCS agency November 2009
PRODUCT PRESENCE IN HOUSEHOLDS IN BRAZIL
Source based on spontaneous answers by DCS agency November 2009
NATIONAL PASSION SOCCER TEAMS
1
2 National & Local teams are sponsored by Tramontina not only in Brazil but overseas, as per next slide. 1. Inter 2. Gremio 3. ACBF 3
NATIONAL PASSION SOCCER TEAMS
8
4
5
9
4. Riverplate - Argentina 5. Bolivar - Bolivia 6. Nacional - Uruguai 7. Pe単arol - Uruguai 8. Cerro Porte単o - Paraguai 6
7
9. Blooming - Bolivia
NATIONAL PASSION SOCCER TEAMS
Soccer is the national passion of Brazilians. Tramontina supports Soccer teams and develops and distributes promotional branded products with the teams theme. The opportunities in products development is a branding strategy Tramontina uses in order to reach more customers and maintain the brand loyalty.
TRAMONTINA
AT GIFT & BUSINESS FAIRS
TRAMONTINA
AT GIFT & BUSINESS FAIRS
CONCEPT STORE IN RIO DE JANEIRO
With more than 100 years since founding, Tramontina opened its first concept store in Rio de Janeiro, Brazil. The T-Store is the first retail space to hold all Tramontina products, featuring the latest designs & concepts in the same environment.
CONCEPT STORE IN RIO DE JANEIRO
CONCEPT STORE IN RIO DE JANEIRO
AWARDS 2013
TRAMONTINA BRAZIL
Best Brands Award 2013
DIY Tool Kits Award
Export Award
“Deciding Brands” Award
Anamaco Manufacturing Union Award
Homewares market Top of Mind
“Folha” Top of Mind Brands
Professional Kitchens Featured Brands Award
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