Tramontina Company Profile Australia

COMPANY PROFILE

MISSION STATEMENT

“Tramontina exists to develop, produce and deliver quality products that improve people’s lives. Thus, the company generates value to its consumers, associates, share-holders and communities that it is part of”

VISION

VALUES

Tramontina always seeks technological upgrades and human capital development in order to maintain its leadership in the market.

+ Customer Satisfaction + Transparency + Work + Leadership + People Appraisal + Devotion

TRAMONTINA IN NUMBERS

BRAZIL UNITS TRAMONTINA

DISTRIBUTION CENTRES Sﾃグ PAULO

DISTRIBUTION CENTRES SOUTH OF BRAZIL

OVERSEAS UNITS TRAMONTINA

manufacturing unit

DISTRIBUTION CENTRES

TRAMONTINA U.S.A. & TRAMONTINA MEXICO

Tramontina U.S.A.

Tramontina Mexico

OVERSEAS UNITS

TRAMONTINA AUSTRALIA

Tramontina Australia

MANUFACTURING FACTS

KITCHENWARE PRODUCTION ANNUAL CAPACITY

*Annual Production Capacity. Source: Factory.

OTHER PRODUCTS ANNUAL CAPACITY

*Annual Production Capacity. Source: Factory.

ENVIRONMENTAL RESPONSIBILITY

Conscious about the environment needs, Tramontina takes care of conservation areas and invest in production forest projects.

Harmonizing productivity and respect for the environment not only constitutes a competitive differential, but also a commitment to sustainable development.

INTRODUCING THE FACTORIES

BELEM

CUTELARIA

MULTI

GARIBALDI

DELTA

MADEIRAS

ELETRIK

TEEC

FARROUPILHA

FORJASUL CANOAS

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GARIBALDI

MADEIRAS

TEEC

FARROUPILHA

FARROUPILHA

FARROUPILHA PRODUCTS

Cookware, Serving ware, Cutlery and Kitchen Utensils.

AREA

80.000 m2

ESTABLISHED 01/06/1971

ADDRESS

Tramontina Farroupilha S.A. Indústria Metalúrgica Rodovia RS 122, Km 61 Distrito Industrial 95180-000 - Farroupilha - RS

COOKWARES

SERVING WARES, CUTLERY AND KITCHEN UTENSILS

CUTELARIA

CUTELARIA PRODUCTS

Knives (kitchen, professional, sports), pocket knives, scissors, skewers, casual dining cutlery, kitchenware and nonstick and aluminum, pots and pans and bakeware.

AREA

160.342,72 m2

ESTABLISHED 01/05/1911

ADDRESS

Tramontina S.A. Cutelaria Av. 25 de Setembro, 1020 Bairro Tri창ngulo 95185-000 - Carlos Barbosa - RS

CUTLERY, KNIVES AND KNIVES BLOCKS

KITCHENWARE - POTS, PANS AND BAKEWARE

BELEM

CUTELARIA

BELEM PRODUCTS

Wooden furniture, cutting boards, wooden utilities and tool handles.

AREA

38.958,00 m2

ESTABLISHED 17/03/1986

ADDRESS

Tramontina Belém S.A. Distrito Industrial de Icoaraci Setor C, Quadra 2, Lotes 3 a 8 66815-590 - Belém - PA

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DOMESTIC UTILITIES IN WOOD

WOODEN FURNITURE

TEEC

TEEC PRODUCTS Stainless steel sinks, bowls, laundry sinks, hobs, hoods, ovens and trash bins.

AREA

32.560,51 m²

ESTABLISHED 01/09/1998 ADDRESS Tramontina TEEC S.A. Rodovia RST 470 - Km 230 Bairro Triângulo CEP 95185-000 Carlos Barbosa - RS

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KITCHEN APPLIANCES AND ACCESSORIES

GARIBALDI

GARIBALDI PRODUCTS Hammers, hatchets, wrenches, screwdrivers, pliers, pincers, chisels, planes, levels and saws.

AREA 65.000 m2 ESTABLISHED 01/01/1963 ADDRESS Tramontina Garibaldi S.A. Indústria Metalúrgica Rua Tramontina, 600 95720-000 - Garibaldi - RS

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GARIBALDI

MULTI

MULTI PRODUCTS

Wheelbarrows, Rake, Hoes, Picks, Shovels, Grass Hooks, Scythes, Drain Spade, Lawn Mowers, Gardening and Pruners.

AREA

83.108 m2

ESTABLISHED 23/09/1981

ADDRESS

Tramontina Multi S.A. Rodovia RSC 470, Km 230 95185-000 - Carlos Barbosa - RS

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VARIOUS GARDENING TOOLS

DELTA

DELTA PRODUCTS Plastic chairs and tables, play.

AREA 9.460,00 m2 ESTABLISHED 29/02/1999 ADDRESS Tramontina Delta S/A Av. Barรฃo do Bonito, 1110 Bairro da Vรกrzea 50740-080 - Recife - PE

PLASTIC CHAIRS AND TABLES

FORJASUL CANOAS

FORJASUL CANOAS PRODUCTS - Electrical hardware for power transmission and supply lines up to 1000 kV. - Custom-made forging up to 300 kg.

- Hooks up to 110 ton.

- Sledge hammers.

AREA 28.202,00 m2 ESTABLISHED 21/03/1959 ADDRESS Forjasul Canoas S.A. - Ind. Met. Rua Tupi, 200 - B. Igara Cep 92410-310 Canoas - RS

ELETRIK

ELETRIK PRODUCTS Sockets and switches, conduit fittings, connectors and aluminum fittings for power supply and transmission lines, junction boxes and connectors.

AREA

22.000 m2

ESTABLISHED 01/06/1976 ADDRESS Rodovia RSC 470, Km 230

95185-000 - Carlos Barbosa - RS

ELETRIK

MADEIRAS

MADEIRAS PRODUCTS Pinus elioti’s panels, straight and angle shelves, modular shelves and homewares.

AREA 24.000 m2 ESTABLISHED 01/09/1990 ADDRESS Forjasul Madeiras S/A

Rodovia RST 471, Km 233 96610-000 Encruzilhada do Sul - RS

MADEIRAS

TRAMONTINA BRANDING

BRAND & SUB BRANDS TRAMONTINA KITCHENWARES

Tramontina’s main brand.

It encompasses a variety of lines, from budget to premium products.

Special line created for the Steak Lovers. It caters for all Barbecue needs, and for all budgets.

Manufactured with premium materials and designed specially for Tramontina

BRAND AWARENESS IN BRAZIL

Source based on spontaneous answers by DCS agency November 2009

PRODUCT PRESENCE IN HOUSEHOLDS IN BRAZIL

Source based on spontaneous answers by DCS agency November 2009

NATIONAL PASSION SOCCER TEAMS

1

2 National & Local teams are sponsored by Tramontina not only in Brazil but overseas, as per next slide.

1. Inter 2. Gremio 3. ACBF 3

NATIONAL PASSION SOCCER TEAMS

8

4

5

9

4. Riverplate - Argentina 5. Bolivar - Bolivia 6. Nacional - Uruguai 7. Pe単arol - Uruguai 8. Cerro Porte単o - Paraguai 6

7

9. Blooming - Bolivia

NATIONAL PASSION SOCCER TEAMS

Soccer is the national passion of Brazilians. Tramontina supports Soccer teams and develops and distributes promotional branded products with the teams theme.

The opportunities in products development is a branding strategy Tramontina uses in order to reach more customers and maintain the brand loyalty.

TRAMONTINA

AT GIFT & BUSINESS FAIRS

TRAMONTINA

AT GIFT & BUSINESS FAIRS

CONCEPT STORE IN RIO DE JANEIRO

With more than 100 years since founding, Tramontina opened its first concept store in Rio de Janeiro, Brazil. The T-Store is the first retail space to hold all Tramontina products, featuring the latest designs & concepts in the same environment.

CONCEPT STORE IN RIO DE JANEIRO

CONCEPT STORE IN RIO DE JANEIRO

AWARDS 2013

TRAMONTINA BRAZIL

Best Brands Award 2013

DIY Tool Kits Award

Export Award

“Deciding Brands” Award

Anamaco Manufacturing Union Award

Homewares market Top of Mind

“Folha” Top of Mind Brands

Professional Kitchens Featured Brands Award

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