MEDIA KIT 2014
Editorial
Now very well established in Asia, Travel+Leisure Southeast Asia remains the most widely distributed international edition of the world’s leading travel and lifestyle magazine. While the Travel+Leisure Southeast Asia edition is sold in a dozen countries around the region, globally Travel+Leisure boasts more than 5 million readers. Integral to the success of Travel+Leisure Southeast Asia are its editorial quality, offering timely and informative travel advice; an up-to-date, sophisticated layout and design; and an unparalleled level of reader engagement. These same principles extend to a strong platform for various digital media, where Travel+Leisure is able to take the brand and its readers one step further. Travel+Leisure Southeast Asia, in all its forms, is trusted by its readers through its policy of not linking advertising with editorial, and for tailoring its content directly to a highly attentive audience. That our readers are truly engaged with the Female content makes the magazine a highly attractive vehicle for advertisers. Gender
Male
Christopher Kucway Editor-in-Chief
Income
32% earn more than US$150,000/year (non-Amex). 53% earn more than US$150,000/year (Amex).
Editorial
“Thank you for the impressive content, which has inspired me to travel� Yann Kuala Lumpur, Malaysia
Krittika TodtaeN, Phuket, Thailand
The majority of T+L SEA readers are young, affluent, well-educated, highly mobile Asian nationals who appreciate and are inspired by luxury lifestyles and travel. Source: T+L SEA reader survey 2013. Detailed survey results available on request.
94% 94% 98% of our readers travel regularly 74% 79% of our readers live in Asia
of our readers regularly stay in a 4 or 5 star hotel, over 48% do so at least every other month
of readers are between 25 and 45 years old
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Female
46% 54%
The Gender majority of T+L SEA readers Male are young, affluent, well-educated, highly mobile Asian nationals who appreciate and are inspired by luxury lifestyles and travel. earn more than US$150,000/year (non-Amex).
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Income
32% 53% earn more than US$150,000/year (Amex).
For 2014 the Asian Development Bank forecasts economic growth in Southeast Asia at 5.6 percent. Asia continues to lead the world in global tourism according to the World Tourism Organization and most tourism research organizations, including ASEAN’s tourism promotion board, expect the explosive growth in Southeast Asia’s travel and tourism industry to continue. In addition Southeast Asia is expected to be a growth leader for luxury goods producers (Bain & Company Global Luxury Study 2013). Travel + Leisure Southeast Asia’s target reader group is part of this success story; affluent and brand conscious, our readers have the wealth to indulge their tastes. They have the disposable income that allows them to shop, eat, drink and stay where they want, when they want. Travel + Leisure Southeast Asia reaches out to these high-income frequent travelers through its mix of world-class journalism, photography and lifestyle features, as our 2013 reader survey shows.
“The magazine is helpful to plan my travels and vacation” Krittika TodtaeN, Phuket, Thailand
Reader Profile
Reader Profile
I have enjoyed T+L SEA for many years now, and it has continued to hold my interest
“Great magazine! It has a focus that fits my travel” Ron Osterhout Lake Forest Calif., USA
2014
JANUARY
+ Japan + T+L 500 + Philippines + Malaysia + Singapore + India
FEBRUARY Style+Design + Design Awards + Thailand + Bali + Hong Kong + Burma + Australia
MARCH Hotels + IT List + China + Indonesia + Singapore + Macau + Asia’s Spas
APRIL Food + Australia + Hong Kong + Thailand + Philippines + Brunei + Vietnam
MAY Family Travel + Istanbul + Europe + Taiwan + Malaysia + Laos + Asian Cruises
JUNE + Beijing + U.S. + Singapore + Philippines + Cambodia + Malaysia
Editorial Calendar
Features: A section for more in-depth narratives about destinations in Southeast Asia and beyond, articles that are written to answer every question you have about a particular Radar: A range of shorter stories and fact-driven items looking locale. at everything from the hottest travel trends to the best styles Decoder: An at-this-moment look at everything that is hip, on the road to ideas on where you must visit next. vibrant and happening in a specific locale, a guide you cannot do without. Trip Doctor: Practical advice for travelers in the form of indepth reviews of travel topics, the best in hotel and airline Last Look: An exclamation point on each issue, this visual deals, and how to travel with help from the digital world. story closes out the magazine every month, leaving you yearning for your next trip. Regular sections in every issue include: Destinations, Editor’s Note, Inbox.
July Beaches + Islands + Social Media and Travel + Bali + Vietnam + Malaysia + Thailand + Maldives
AUGUST World’s Best Awards World’s Best + + Singapore + Taiwan + Thailand + Macau + Middle East
SEPTEMBER Burma + + Indonesia + Hong Kong + Brunei + India + Malaysia + Asia’s Spas
OCTOBER Green Global Vision + Awards + Middle East + Taiwan + New Zealand + Hong Kong + Europe
NOVEMBER Sri Lanka + + Thailand + Laos + Dubai + Japan + Brunei
DECEMBER Anniversary China + + Indonesia + Vietnam Bali + + Australia + Singapore
The editorial calendar does not include all stories and is subject to change without notice.Editorial subject to change without notice.
Editorial Calendar
Timely and trusted advice on where to go now, need-to-know travel trends and service details you can’t do without. These are the hallmarks of Travel+Leisure Southeast Asia, a publication that is now well established in Asia and remains the most widely distributed international edition of the world’s leading travel and lifestyle magazine. With a modern new look meant to make both the print and electronic editions easier to navigate, Travel+Leisure Southeast Asia remains focused on editorial quality and an unparalleled level of reader engagement.
total circulation: 60,000
Circulation
Distribution: Newsstand, subscription, institutional American express card members’ distribution: 11,000 copies
Laos 350 Hong Kong + Macau 12,000
Thailand 6,000
malaysia 6,000
Cambodia 350
Philippines 2,000
Vietnam 1,000 Brunei 300 Circulation
Singapore 15,000 Indonesia 6,000
“Please keep up the awesome job!� Olivia chan, Singapore
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“I love every copy of T+L Southeast Asia” Simon Tiong Yong Ming Singapore
Advertisers
VERsION
FINIsHED sIZE
DETAILs
DATE
FA
266.7mm H x 203.2mm W + 5mm bleed
Full page: TRAVEL & LEIsuRE
30.08.13
Advertisers
CLIENT: CONRAD KOH sAmuI JOB NumBER: CKsAD130729
Leading advertisers: Singapore Airlines, Rolex, Conrad Hotels, Ministry of Tourism India, Tudor, Leading advertisers: Patek Philippe, St Regis Hotels, Harrods, Lexus, Canon, Intercontinental, Westin, BVLGARI, Canon Turkish Airlines, Singapore Airlines, Conrad, Rolex, and many more. Malaysia Airlines, Patek Philippe, Philippine Department of Tourism and many more.
Great website! “Good graphic design and contents�
Kamonporn Siripanachai Bangkok, Thailand
Digital
Website Our popular website www.TravelandLeisureAsia.com extends the Travel + Leisure Southeast Asia name into the online sphere in a user-friendly and easily navigable environment. More than this, the essential travel information we provide attracts and keeps users informed through online-only articles, a dynamic directory of listings for all the countries we cover and interactive travel blogs. Travel + Leisure Southeast Asia also has a strong presence on the most popular social-media platforms including Facebook, Twitter and Instagram, creating a fully engaged and dynamic online community along with the website. Digital Edition Travel + Leisure Southeast Asia is also available in a digital format for tablet computers like the iPad. This product represents a new set of opportunities for advertisers to reach a wider audience with technologically advanced campaigns including the use of integrated video clips. Our digital products take Travel + Leisure Southeast Asia to a global audience interested in Asia as a destination and arms it with the tools needed to turn aspiration into reality. After reading a destination article or hotel review, users can instantly book their travel through the advanced integrated travel booking engine on our website. For a full and detailed overview of all our digital products, please request our digital-products Media Kit.
Digital
Advertising rates 2014 (US$) Full Page (FP) Outside Back Cover (OBC) Inside Back Cover (IBC) Double Page Spread (DPS) Inside Front Cover DPS (IFC DPS) Half Page Third Page
8,186 16,370 10,368 14,871 19,223 5,183 3,684
mechanicals/terms Double page spread (trim size) – 266.7mm X 406.4mm Full page (trim size) – 266.7mm X 203.2mm 1/2 page horizontal (trim size) – 133.35mm X 203.2mm 1/2 page vertical (trim size) – 266.7mm X 101.6mm One third vertical (trim size) – 266.7mm X 67.73mm Gatefold (trim size) – 266.7mm X 388mm
First 25% of the magazine carries a 10% premium. A specific request for a fixed position anywhere in the magazine carries a 20% premium. Requested positioning subject to availability.
Rates and Specs
“Fan of Travel+Leisure!” Jason Wong Yi Shun Singapore
Via E-mail: • High Resolution PDF, EPS or JPEG format with a minimum resolution of 300 DPI. Please ensure all images that run to the edge of the page have a bleed of 5mm from the trim of the page. • E-mail directly to: wasinee@mediatransasia.com or travelandleisure@mediatransasia.com and CC your account manager. POST: By courier to Advertising Dept., Travel + Leisure Southeast Asia, 16th Floor, Ocean Tower II, 75/17 Sukhumvit 19, Bangkok 10110, Thailand. Tel: +66 (0)2 204 2370.
Notes The printed matter should be within 5mm from the trim sizes. Gutter is 8mm (4mm on each page) for double-page spread advertisements. Deadline Material delivery: due in the 1st week of each preceding month except for May 2014 issue. Your account manager will provide you with exact deadline dates.
Contact Thailand Travel + Leisure Southeast Asia, 16th Floor, Ocean Tower II, 75/17 Sukhumvit 19, Bangkok 10110, Thailand. Tel: +66 (0) 2 204 2370. E-mail: advertising@mediatransasia.com
1 Create folder for artwork and upload
Hong Kong Room 1205, Hollywood Centre, 233 Hollywood Road, Sheung Wan, Hong Kong. Tel: +852 2851 7068
2 E-mail Account Manager and inform them of upload and folder name 3 Account Manager will confirm receipt
India 23 Udyog Vihar, Phase IV, Gurgaon 122016, Haryana, India. Tel: +91 124 4759500
Rates + Specs
PDF upload: Steps for login: • ftp://advert_tlsea@mediatransasia.com • Username: advert_tlsea@mediatransasia.com • Password: adver
Grand Hyatt: A contest linking the Grand Hyatt brand to the grand cities of Asia where readers won roomnights in a Grand Hyatt hotel in the city of their choice. A fully integrated project combining print, a microsite, website, social media and data gathering.
Garuda Indonesia: An online campaign including a microsite, multiple banners on our website, a series of eDM blasts and social media exposure
W Hotels: A beautiful series of supplements, polybagged with the magazine, capturing and reflecting the W brand values. Also published online.
“Really helpful with all my Southeast Asia travels� darwin ardaniel Manila, Philippines
Special Projects
No matter how effective regular advertising is, sometimes it cannot achieve all your goals. Please talk to us. We are always happy to discuss fully integrated, tailor-made communication solutions that will give your message that special impact. A few examples of 2013 special projects:
Special Projects
“T+L Southeast Asia is a great magazine and brings me a lot of happy, inspirational reading time� Claudius Wirz Bali, Indonesia
Requests for advertising space must be accompanied by an insertion order made out to Travel + Leisure Southeast Asia, Media Transasia Ltd, 16th Floor, Ocean Tower II, 75/8 Soi Sukhumvit 19, Bangkok 10110, Thailand. The publishers reserve the right to edit, revise or reject any advertising. The publisher will not be liable for any consequential loss or damage occasioned by the failure of any advertisement to appear due to any cause nor its failure to appear on a specified date. All advertisements are accepted and published by the publisher upon the representation that the agency and/or advertiser is authorised to publish the entire contents and subject matter thereof. In consideration of the publisher’s acceptance of such advertisements for publication, the agency and/or advertiser will indemnify and ensure the publisher harmless from and against loss or expense resulting from claims or suits based upon the contents or subject matter of such advertisements, including without limitation, claims or suits for libel, violation of right or privacy, plagiarism and copyright infringement. The publisher reserves the right to destroy all transparencies or other material after three months. Such material will not be returned to the agency/ advertiser unless requested in writing. In the event of copy instruction not being received by the deadline, the publisher reserves the right to
repeat a previous advertisement of the same size or to run a house advertisement and the client will be liable for the full payment. Contracts for advertising are non-cancelable. Cancellations by the advertiser or agent of any portion of a contract for any reason whatsoever nullifies all rates and/or position and protection for the remainder. While every care is taken, neither the publisher nor agent is responsible for loss or damage to transparencies and other material. The publisher will not be responsible for errors appearing in advertisements which are placed too late for proofs to be submitted or for errors due to late delivery of printing material from the advertiser or from a third party designated by the advertiser as a source for printing material. All complaints or claims regarding advertisements published must be made in writing within 15 days of the date of publication and sent by registered post or recorded delivery to the publisher. Incorrect rates or conditions or insertion orders which do not correspond to the rate card will be regarded as clerical errors and the advertisements will be published and charged for at the applicable rates in effect at the time of publication. Any agency commission agreed upon is subject to delivery of artwork before deadline and payment of invoice by its due date.
Terms and Conditions