MEDIA KIT 2016
EDITORIAL
In today’s modern, fast-paced world, Travel+Leisure Southeast Asia is the guide to luxury travel, both in print and digital forms. The most widely distributed international edition of the world’s leading travel and lifestyle magazine, Travel+Leisure Southeast Asia is sold in a dozen countries around the region, while globally the Travel+Leisure brand boasts more than 5 million readers. Integral to the success of Travel+Leisure Southeast Asia are its editorial quality, offering timely and informative travel advice; a revamped, sophisticated layout and design for today’s modern audience; and an unparalleled level of reader engagement. These same principles extend to a strong platform for various digital media, where Travel+Leisure is able to take the brand and its readers one step beyond the printed page. Travel+Leisure Southeast Asia, in all its forms, is trusted by its readers through its policy of not linking advertising with editorial, and for tailoring its content directly to a highly attentive audience. That our readers are truly engaged with the content makes the magazine a highly attractive vehicle for advertisers. Christopher Kucway Editor-in-Chief
EDITORIAL
“Excellent travel magazine. Informative!” CHRISTOPHER YEO Singapore
READER PROFILE For 2016, the Asian Development Bank forecasts economic growth in Southeast Asia of 5.1 percent. Asia continues to show healthy growth in tourism with “old” favorites such as Thailand, cities that re-invent themselves like Singapore and “new” exciting destinations such as Burma. The luxury-goods industry in most markets is now driven by tourist spending, which means that who the buyers are matters more than where they buy. Asia, excluding Japan, outperforms all other regions when we look at luxurygoods spending by regional travelers versus. locals. The strong link between travel and luxury-goods spending is further underlined by the healthy growth in airport retail sales.
88% of our readers live in Asia
Travel+Leisure Southeast Asia’s target reader group is part of this success story; affluent and brand conscious, our readers have the wealth to indulge their tastes. They have the disposable income that allows them to shop, eat, drink and stay where they want, when they want. Travel+Leisure Southeast Asia reaches out to these high-income frequent travelers through its mix of world-class journalism, photography and lifestyle features, as our 2015 reader survey shows.
30%
INCOME
female
earn more than US$150,000/ year (non-Amex).
43%
55%
male
earn more than US$150,000/ year (Amex).
57%
GENDER
IWAN NOVIYANDI Jakarta, Indonesia
66%
of readers are between 25 and 45 years old
99%
of our readers travel regularly
95%
of our readers regularly stay in a 4 or 5 star hotel
The majority of T+L SEA readers are young, affluent, wellKRITTIKA TODTAEN, educated, highly mobile Asian nationals who appreciate and are inspired by luxury lifestyles and travel. Phuket, Thailand
Source: T+L SEA reader survey 2015. Detailed survey results available on request.
READER PROFILE
“More than just a travel magazine. Really like to read it!�
EDITORIAL CALENDAR “Great photography and feature stories” KYLIE CHUA SIEK YI Johor Bahru, Malaysia
JANUARY
FEBRUARY
MARCH
APRIL
hotels .
+ Japan + Burma + Singapore + Vietnam + Middle East + U.S.
+ Bali + Hong Kong + Bangkok + Asian Spas + Philippines + Korea
+ IT List + 100 Places to go in Asia + Australia + China + Jakarta + Macau
MAY fa m ily tr av el .
+ Malaysia Drive + Korea + India + Hong Kong + Vietnam + Middle East
JUNE
beaches+islands . + Singapore + Bali + Northern + Japan Thailand + Malaysia + Philippines + Vietnam + New Zealand + Taiwan + Indonesia + Macau + Europe
Timely and trusted advice on where to go now, need-to-know travel trends and service details you can’t do without. These are the hallmarks of Travel+Leisure Southeast Asia, a publication that celebrates with its 100th issue in March and remains the most widely distributed international edition of the world’s leading travel and lifestyle magazine. With a modern look meant to make both the print and electronic editions easier to navigate, Travel+Leisure Southeast Asia remains focused on editorial quality and an unparalleled level of reader engagement. Regular sections in every issue include: T+L Digital, Editor’s Note, Inbox.
Beyond: Destination reports, travelogues and essays presented in a longer format aimed to whet your appetite for travel, both around Asia and in all other corners of the globe.
JULY food .
+ Hong Kong + Thailand + Taiwan + Laos + Turkey + U.S.
AUGUST world’ s best . awards
+ Australia + Singapore + Mongolia + Vietnam + Macau + India
Features: A section for more in-depth narratives about destinations in Southeast Asia and beyond, articles that are written to answer every question you have about a particular locale. Wish You Were Here: A postcard on the last page that showcases some of Asia’s best photographers and gets behind what inspires them.
SEPTEMBER
OCTOBER
design .
drea m trips .
+ Design Awards + Bali + Korea + Philippines + China + U.S.
+ Malaysia + Vietnam Drive + India + Asian Cruises + Middle East + Taiwan
NOVEMBER green .
+ Japan + Indonesia + Thailand Drive + New Zealand + Spas + Burma
DECEMBER 9 th a n n i v ersary. + Bali + Hong Kong/ Singapore + Cambodia + Burma + Malaysia + U.S.
The editorial calendar does not include all stories and is subject to change without notice.
EDITORIAL CALENDAR
Here&Now: A range of short-take reviews and news items looking at everything from the hottest travel trends to the best styles on the road to ideas on where you must visit next.
Upgrade: A hands-on practical look at travel today, with advice on how to get the most bang for your travel buck, whether at the airline check-in desk, at a resort or while dining out.
CIRCULATION “My favorite part is the photography” SUSELIA SUSILO Medan, Indonesia
american express card members ’ distribution
11,000 copies
distribution
Newsstand, subscription, institutional
total circulation
60,000 copies
LAOS 350 HONG KONG + MACAU 12,000
THAILAND 6,000
VIETNAM 1,000
PHILIPPINES 2,000
CAMBODIA 350
SINGAPORE 15,000 INDONESIA 6,000
CIRCULATION
BRUNEI 300
MALAYSIA 6,000
ADVERTISERS
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BALI . BILOXI . CANCUN . CHICAGO . HOLLYWOOD, FL . IBIZA . LAS VEGAS . MACAU . NORTHFIELD PARK . ORLANDO . PALM SPRINGS . PANAMA MEGAPOLIS . PATTAYA . PENANG . PUNTA CANA RIVIERA MAYA . SAN DIEGO . SINGAPORE . TAMPA . VALLARTA . COMING SOON: ABU DHABI . CABO SAN LUCAS . DUBAI MARINA . GOA . HAIKOU . RIVIERA CANCUN . SHENZHEN . TENERIFE
3 exceptionally powerful incredibly compact
YOUR HOTEL KEY
UNLOCKS SO MUCH MORE THAN JUST A ROOM.
see more of the story: HARDROCKHOTELS.COM ©2015 Hard Rock International (USA), Inc. All rights reserved.
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Bromo, East Java • Indonesia
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LEADING ADVERTISERS: Singapore Airlines, Rolex, Conrad Hotels, Ministry of Tourism India, Tudor, Patek Philippe, St Regis Hotels, Harrods, Turkish Airlines, BVLGARI, Canon and many more.
“Very informative and entertaining! ” ADVERTISERS
CARLITO C. DAVIDE Pasig City, Philippines
LEADING ADVERTISERS: Singapore Airlines, Conrad Hotels, Rimowa, Hard Rock Hotels, Canon, Lexus, Swiss, Ministry of Tourism Indonesia, Sofitel, Rolex and many more.
DIGITAL WEBSITE
Our popular website TravelandLeisureAsia.com Great website! extends the Travel+Leisure Southeast Asia name into the online sphere in a user-friendly and easily navigable environment. More than this, the essential travel information we provide attracts and keeps users informed through online-only articles, a dynamic directory of listings for all the countries we cover and interactive travel blogs. Travel+Leisure Southeast Asia also has a strong presence on the most popular social-media platforms including Facebook, Twitter and Instagram, creating a fully engaged and dynamic online community along with the website.
Our digital products take Travel+Leisure Southeast Asia to a global audience interested in Asia as a destination and arms it with the tools needed to turn aspiration into reality. After reading a feature article or hotel review, users can instantly book their travel through the advanced integrated travel booking engine on our website.
DIGITAL EDITION Travel+Leisure Southeast Asia is also available in a digital format for tablet computers like the iPad. This product represents a new set of opportunities for advertisers to reach a wider audience with technologically advanced campaigns including the use of integrated video clips. For a full and detailed overview of all our digital products, please request our digital-products Media Kit.
“Your tips in the magazine and online make me a savvy traveler!� LOH MENG YIK Byan Lepas, Malaysia
DIGITAL
Facebook.com/TravelLeisureAsia Twitter.com/TravLeisureAsia Instagram.com/TravelandLeisureAsia
RATES AND SPECS ADVERTISING RATES 2016 (US$) Full Page (FP) Outside Back Cover (OBC) Inside Back Cover (IBC) Double Page Spread (DPS) Inside Front Cover DPS (IFC DPS) Half Page Third Page
8,513 17,025 10,783 15,466 19,992 5,390 3,831
MECHANICALS/TERMS Double page spread (trim size) – 266.7mm X 406.4mm Full page (trim size) – 266.7mm X 203.2mm 1/2 page horizontal (trim size) – 133.35mm X 203.2mm 1/2 page vertical (trim size) – 266.7mm X 101.6mm One third vertical (trim size) – 266.7mm X 67.73mm Gatefold (trim size) – 266.7mm X 388mm
FIRST 25% OF THE MAGAZINE CARRIES A 10% PREMIUM. A SPECIFIC REQUEST FOR A FIXED POSITION ANYWHERE IN THE MAGAZINE CARRIES A 20% PREMIUM. REQUESTED POSITIONING SUBJECT TO AVAILABILITY.
VIA E-MAIL • High Resolution PDF, EPS or JPEG format with a minimum resolution of 300 DPI. Please ensure all images that run to the edge of the page have a bleed of 5mm from the trim of the page. • E-mail directly to: tlartwork@mediatransasia.com and CC your account manager. POST By courier to Advertising Dept., Travel+Leisure Southeast Asia, 16th Floor, Ocean Tower II, 75/17 Sukhumvit 19, Bangkok 10110, Thailand. Tel: +66 (0)2 204 2370.
NOTES The printed matter should be within 5mm from the trim sizes. Gutter is 8mm (4mm on each page) for double-page spread advertisements. DEADLINE Material delivery: due in the 1st week of each preceding month except for May 2016 issue. Your account manager will provide you with exact deadline dates.
CONTACT ba ngkok
PDF UPLOAD • ftp://advert_tlsea@mediatransasia.com • Username: advert_tlsea@mediatransasia.com • Password: adver
Travel+Leisure Southeast Asia, 16th Floor, Ocean Tower II, 75/17 Sukhumvit 19, Bangkok 10110, Thailand. Tel: +66 (0) 2 204 2370. E-mail: advertising@mediatransasia.com
1 Create folder for artwork and upload 2 E-mail Account Manager and inform them of upload and folder name 3 Account Manager will confirm receipt
1603, 16/F, Island Place Tower 510 King’s Road, North Point Hong Kong
s t ep s to log in
hong kong
LEE CUI LIN Singapore
RATES + SPECS
“Love the ‘deals’ page! Keep up the good work!”
SPECIAL PROJECTS No matter how effective regular advertising is, sometimes it cannot achieve all your goals. Please talk to us. We are always happy to discuss fully integrated, tailor-made communication solutions that will give your message that special impact.
“I love reading T+L Southeast Asia!� BRIANA KERN Idalia, Australia
Let us produce your special booklet or guide, highlighting your message aimed directly at our readers.
unlocK your destination discovery, curiosity and culture explore and discover asia-pacific through a different lens
SWITZERLAND TOURISM
A monothematic issue, produced by our own editorial team, with Switzerland content only. A fully integrated project including print, a microsite, website, social media and eDM blasts.
CENTRAL RETAIL A handy fold-out
map, produced by our own editorial team, of central Bangkok focusing on retail and accommodation. A fully integrated project including print, a microsite, website, social media and eDM blasts.
W HOTELS
SPECIAL PROJECTS
A beautiful series of supplements, polybagged with the magazine, capturing and reflecting the W brand values. Also published online.
TERMS AND CONDITIONS
“The best travel magazine! I love it!” YILIN CHIOU Taipei City, Taiwan
Requests for advertising space must be accompanied by an insertion order made out to Travel+Leisure Southeast Asia, Media Transasia Ltd, 16th Floor, Ocean Tower II, 75/8 Soi Sukhumvit 19, Bangkok 10110, Thailand. The publishers reserve the right to edit, revise or reject any advertising. The publisher will not be liable for any consequential loss or damage occasioned by the failure of any advertisement to appear due to any cause nor its failure to appear on a specified date. All advertisements are accepted and published by the publisher upon the representation that the agency and/or advertiser is authorised to publish the entire contents and subject matter thereof. In consideration of the publisher’s acceptance of such advertisements for publication, the agency and/or advertiser will indemnify and ensure the publisher harmless from and against loss or expense resulting from claims or suits based upon the contents or subject matter of such advertisements, including without limitation, claims or suits for libel, violation of right or privacy, plagiarism and copyright infringement. The publisher reserves the right to destroy all transparencies or other material after three months. Such material will not be returned to the agency/advertiser unless requested in writing. In the event of copy instruction not being received by the deadline, the publisher reserves
the right to repeat a previous advertisement of the same size or to run a house advertisement and the client will be liable for the full payment. Contracts for advertising are noncancelable. Cancellations by the advertiser or agent of any portion of a contract for any reason whatsoever nullifies all rates and/or position and protection for the remainder. While every care is taken, neither the publisher nor agent is responsible for loss or damage to transparencies and other material. The publisher will not be responsible for errors appearing in advertisements which are placed too late for proofs to be submitted or for errors due to late delivery of printing material from the advertiser or from a third party designated by the advertiser as a source for printing material. All complaints or claims regarding advertisements published must be made in writing within 15 days of the date of publication and sent by registered post or recorded delivery to the publisher. Incorrect rates or conditions or insertion orders which do not correspond to the rate card will be regarded as clerical errors and the advertisements will be published and charged for at the applicable rates in effect at the time of publication. Any agency commission agreed upon is subject to delivery of artwork before deadline and payment of invoice by its due date.