Media Kit 2017

Page 1

Digital Products

MEDIA Kit 2017 TravelandLeisureAsia.com

travelleisureasia

@travleisureasia

@travelandleisureasia


Digital Products

MEDIA Kit 2017 WEBSITE INTEGRATED SOLUTIONS video productions

T+L 360

EDM

Augmented reality

digital magazine

BANNERS

Content

sponsored content web page levels

Facebook

banner specificationS

stats

Prizes

We bring a carefully selected and categorized mix of local experiences and flavors to the attention of our visitors. We give them the “must experience” options that are out there. We provide the need-to-know insider information for all discerning, seasoned travelers.

The website features regular competitions and prize draws in co-operation with our clients, thereby strengthening the relationship between our audience and our clients.

Act

We turn inspiration into action and we facilitate real travel. We encourage our visitors to act once inspired, either through our integrated travel-booking engine, sponsored content or advertisers’ banners. TravelandLeisureAsia.com is a very effective marketplace where advertisers will reach a highly engaged audience.

We Are TravelandLeisureAsia.com

Clearly categorized, visitors can easily find where to stay, eat, drink and shop at their favorite Asian destinations. All entries are carefully selected by the trusted brand that Travel+Leisure is. The website is designed to allow visitors to fully experience the technological benefits and interactive elements of the Internet. We inform and inspire.

In Short:

We bring top-notch Asian travel and lifestyle experiences to your fingertips. Quality information, brought to you by the award-winning Travel+Leisure Southeast Asia team. Spectacular photography mixed with high-caliber writing. Stunning adventures, sensational hotels and hip restaurants. Be in the know when you go... visit www.TravelandLeisureAsia.com

Sharing

We offer access to our extensive, highly engaged online following across multiple digital and social media platforms. Readers on our website can directly respond to articles via a Facebook comments plug-in, or reach out through Instagram or Twitter.

www.TravelandLeisureAsia.com -2-


Digital Products

MEDIA Kit 2017 INTEGRATED SOLUTIONS website video productions

EDM

T+L 360

Augmented reality

digital magazine

banners

sponsored content web page levels

Facebook

banner specifications

Integrated solutions Travel+Leisure Southeast Asia can deliver fully integrated tailor-made communication solutions combining print, banners, eDM’s, social media and possibly a dedicated microsite. Here are some examples of successful projects.

Discover what we can do for you.

Email us at advertising@mediatransasia.com

www.TravelandLeisureAsia.com -3-

stats


Digital Products

MEDIA Kit 2017 T+L 360 website video productions

INTEGRATED SOLUTIONS EDM

digital magazine

Augmented reality banners

sponsored content

web page levels

Facebook

banner specifications

stats

T+L 360

Completely engage your target audience with a full 360-degree photography tour, distributed through our and your own website and pushed out on both our social media channels. It connects directly to your booking engine so guests can click and book straight away. A unique product feature is that we will also put your virtual reality into Google Street View; people only need to type the name of your hotel into Google to virtually walk through your property, no matter where in the world they are. The virtual tour can be included in your ad in our digital edition of the magazine. In addition, you may use the virtual tour for your private sales activities.

Cost: start at US$ 7,500/package* including 5 spots, dedicated eDM (33,000 addresses), social media push (typical people reach well over 100,000) and website exposure *depending on location there may be additional costs. Contact us at advertising@mediatransasia.com for additional details.

www.TravelandLeisureAsia.com -4-


Digital Products

MEDIA Kit 2017 Augmented reality website video productions

INTEGRATED SOLUTIONS EDM

digital magazine

T+L 360 banners

sponsored content web page levels

Facebook

banner specifications

Augmented Reality

stats

Make your product come to life through advanced 3D digital technology known as Augmented Reality. Turn traditional 2D projections into engaging 3D projects through your own mobile phone, engaging your audience and inviting them to explore this exciting blend of print + digital technology. See video above for an example. Cost: depending on size of project / contact us at advertising@mediatransasia.com

www.TravelandLeisureAsia.com -5-


Digital Products

MEDIA Kit 2017 sponsored content website video productions

INTEGRATED SOLUTIONS EDM

digital magazine

T+L 360

Augmented reality

banners

web page levels

Sponsored Content

Tell your story by using our editorial expertise, from a simple description of your property to engaging coverage on a destination and everything in between. We will then place it on our website and promote the story through our social media typically reaching well over 100,000 people. Cost: US$ 3,500

www.TravelandLeisureAsia.com -6-

Facebook banner specifications

stats


Digital Products

MEDIA Kit 2017 Facebook website video productions

EDM

INTEGRATED SOLUTIONS

digital magazine

T+L 360

banners

Augmented reality

web page levels

sponsored content

banner specifications

Facebook Post (boosted)

We will produce a dedicated Facebook post for you and blast it out, reaching a guaranteed minimum of 100,000 people and often a multiple of that Cost: US$ 1,000

www.TravelandLeisureAsia.com -7-

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Digital Products

MEDIA Kit 2017 VIDEO PRODUCTIONS website EDM

INTEGRATED SOLUTIONS

digital magazine

banners

T+L 360

Augmented reality

web page levels

sponsored content

banner specifications

stats

video productions

High-quality, customized promotional videos for clients in the luxury/travel industry. Video is a great tool to bring your product to life and reach and engage a young audience through digital media. PACKAGE A • Video production, 1-2 minute video • Client will retain full rights to video • Posted on homepage of our website for 1 month • Social media promotion across multiple platforms to our 200,000+ followers Cost: US$ 10,000 – US$ 13,000* PACKAGE B • Video production, 1-2 minute video • Client will retain full rights to video • Posted on homepage of our website for 1 month • Social media promotion across multiple platforms to our 200,000+ followers • Full-page ad in the magazine and full-page ad in digital edition, including the video Cost: US$ 16,000 – US$ 19,000* Click on the video to watch

*Prices vary primarily due to location.

www.TravelandLeisureAsia.com -8-

Facebook


Digital Products

MEDIA Kit 2017 EDM website video productions

INTEGRATED SOLUTIONS digital magazine

T+L 360

banners

Augmented reality

web page levels

sponsored content

banner specifications

eDM - Electronic Direct Mailing

A dedicated e-mail is sent to our database of over 35,000 addresses, reaching frequent travelers in Asia.

US$ 2,500

specifications

format

Dimension

HTML

500–700 pixel width

www.TravelandLeisureAsia.com -9-

Facebook

stats


Digital Products

MEDIA Kit 2017 digital magazine website

INTEGRATED SOLUTIONS

video productions

EDM

T+L 360

Augmented reality

banners

web page levels

sponsored content banner specifications

Digital magazine (for tablets like the iPad) Our digital magazine is delivered straight to your tablet via Zinio.com, one of the leading digital magazine retailers and other digital channels. Advertisers in the print edition are automatically included in the digital edition at no extra charge. Hyperlinks in the ads are active and take the reader straight to your website. Add a short video to your advertisement for only US$ 750.

Advertising enquiries e-mail: advertising@mediatransasia.com www.TravelandLeisureAsia.com -10-

Facebook stats


Digital Products

MEDIA Kit 2017 banners website

INTEGRATED SOLUTIONS

video productions

EDM

T+L 360

digital magazine

Augmented reality web page levels

sponsored content

banner specifications

Facebook stats

Banner production by Travel+Leisure Southeast Asia carries a surcharge of US$ 300 per design

Leaderboard top US$ 2,000 Per Month Home, Country, City, list, Entry

travel spotlight

US$ 2,500 Per Month Home only

medium rectangle

US$ 2,200 Per Month Home, Country, City, list, Entry

Leaderboard end

US$ 1,600 Per Month Home, Country, City, list, Entry

www.TravelandLeisureAsia.com -11-


Digital Products

MEDIA Kit 2017 web page level website

INTEGRATED SOLUTIONS video productions

Home

EDM

T+L 360

Augmented reality

digital magazine

banners

sponsored content banner specifications

Facebook stats

country

city*

list

entry *City Level not available for Hong Kong, Singapore & Macau

www.TravelandLeisureAsia.com -12-


Digital Products

MEDIA Kit 2017 banner specifications website

INTEGRATED SOLUTIONS video productions

T+L 360 EDM

Augmented reality

digital magazine

sponsored content

banners

web page levels

1 3

2

Facebook stats

Banners

(Flash, Animated, GIF, JPEG) 1. Leaderboard Select from appearing at the top of the Homepage, Country Level, City Level, List Level or Entry Level (Size: 728 x 90 pixels) 2. medium Rectangle Select from appearing in the center of Homepage, Country Level, City Level, List Level or Entry Level (Size: 300 x 250 pixels)

Travel Spotlight 3. Exclusive to the Homepage, the Travel Spotlight highlights a hotel, product, or destination. Readers can click the Travel Spotlight link and be transported to your URL or a T+L exclusive landing page. (Client Dedicated Section)

specifications

Ad Type

Dimension

Leaderboard Medium Rec

728 x 90 pixels 300 x 250 pixels

www.TravelandLeisureAsia.com -13-

(Gif/Jpeg)

20k 20k

File SIZE

(Rich Media)

30k 30k


Digital Products

MEDIA Kit 2017 stats website

INTEGRATED SOLUTIONS

video productions

EDM

T+L 360

Augmented reality

digital magazine

banners

sponsored content

web page levels

banner specifications

DIGITAL STATISTICs

For our most recent statistics, please contact your account manager.

164k

(JANUARY 10 th, 2017)

80k Page Views

Facebook Fans

(per month)

www.TravelandLeisureAsia.com

50k

Unique engagements on Facebook (monthly)

33k

Newsletter Subscribers

60k

40k Twitter

Instagram Followers

Followers TRAFFIC BY COUNTRY 1

2

SINGAPORE

6 INDONESIA

3

UNITED STATES

7

8 VIETNAM

4

PHILIPPINES

5 MALAYSIA

HONG KONG

AUSTRALIA

UNITED KINGDOM

THAILAND

9

www.TravelandLeisureAsia.com -14-

Facebook

10


www.TravelandLeisureAsia.com


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