Meet Ndèye Aminata Voyel, the Founder of the platform www.bonjoursenegal.com, a collaborative online vehicle dedicated to promoting Senegal as a travel destination by connecting travellers to local tourism players such as hotels, guest houses, restaurants and heritage landmarks such as museums.
“T
he idea started from a simple observation, where a few years ago I noted how difficult it was to find good, credible information online about tourist sites, as well as best activities to do and places to see in Senegal. Moreover, very few industry stakeholders had harnessed the opportunities that come with online presence and so one couldn’t find much information on hospitality options, tour operators and any other travel related services on social networks,’’ says Ndèye. Today, Bonjour Sénégal is a young and dynamic company run by a team of 4 people. It’s online presence features a website that carries highly visual content, as they spotlight experiences and ongoing packages for travellers to take advantage of. Bonjour Sénégal has also grown its followership online significantly since launching, now embracing a community of more than 28,500 followers, engaged customers and brand ambassadors across Instagram, LinkedIn, Facebook, Twitter and TikTok. “Our goal is to give more visibility to local tourism businesses, doing our part to develop both local tourism and the appeal of visiting and exploring Africa,’’ Ndèye asserts. “The tourism sector is easily one of the most vibrant sectors for job creation, given how it encompasses leisure and business accommodations, the transportation industry, tour operators, promoters of the crafts and cultural arena, as well the dining and entertainment landscape. It is one of the key contributors to economies, promoting intercultural exchanges and investment into markets through tourism remittances, and so as a company, we are keen to play a role
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