April, 2020
Manitoba COVID-19 Tourism Impact Survey Results
COVID-19 Industry Impact Survey • Survey link distributed to all Travel Manitoba industry contacts • In field between April 1 and April 6, 2020 • 639 Responses • Significant participation in open ended questions
Which of the following categories best describes the nature of your business operations? DMO Chamber of Commerce Recreation and Entertainment Gift shop/retail Local Government/EDO Other (please specify) Transportation services Travel trade Regional Tourism Organization Outdoor wilderness tours Festivals and events Parks/campgrounds Restaurant and food services Cultural attraction Outdoor attraction Lodges/outfitters Fixed roof accommodation N=639
0.5% 0.5% 1% 2%
0%
3% 4% 5% 5%
5%
7%
10%
10%
14% 14%
15%
18% 19%
20% 21% 21%
20%
25%
Which region in Manitoba do you operate in? 35%
33%
30%
25%
19%
20%
19%
19%
15%
15%
14%
Central Manitoba
Parkland Manitoba
13%
10%
5%
0%
Winnipeg
N=620
Western Manitoba
Northern Manitoba
Eastern Manitoba
Interlake Manitoba
How many employees did your business have prior to the COVID-19 outbreak? 45%
42%
40% 35% 30%
23%
25% 20%
14%
15% 10%
7%
5%
5%
3%
4%
1%
1%
0%
0-4 N=620
5-19
20-49
50-99
100-299
More than Seasonal Volunteers 300 employees based
Owner operator
How has your sales/revenue changed since early March 2020 as a result of COVID-19? 30%
25%
25%
22% 18%
20%
15%
15%
11% 10%
6% 5%
4%
0%
N=593
Declined up to Declined 11% Declined 26% Declined more Declined 100% Don't Not applicable 10% to 25% to 50% than 50% know/Unsure
What is your expected loss in sales to the end of 2020? 40%
34%
35%
30%
30%
25%
20%
15%
15%
10%
10%
5%
7% 1%
4%
0%
Decline up to Decline 11% to Decline 26% to Decline more 10% 25% 50% than 50% N=593
Decline 100%
Don't Not applicable know/Unsure
What actions have you currently taken as a result of COVID-19? Closed permanently
2%
Working from home
4%
Permanent lay-offs
4%
Seasonal - Not open yet
6%
Innovative marketing activities
12%
Other (please specify)
16%
Reduced staff hours
28%
Ceased marketing activities
34%
Temporary lay-offs
34%
Reduced services
40%
Closed temporarily N=592
51% 0%
10%
20%
30%
40%
50%
60%
Please indicate what percentage of your employees are being laid off: 30%
27%
27% 25%
20%
15% 15%
10%
10% 5%
7%
6%
5%
0%
1-25% N=582
26-50%
51-75%
76-100%
Don't Not applicable Other (please know/Unsure specify)
Do you require financial assistance from the government to keep your business viable? 70%
60%
59%
50%
40%
30%
18%
20%
16%
10%
4%
3%
Unsure
Other (please specify)
0%
Yes N=574
No
Not yet (depends)
Looking ahead at the next 3 months, please indicate the risks your business is facing. Not applicable
1%
Unsure
2%
Financial losses (income, revenue, sales, bookings, funding)
6%
Unable to pay bills
8%
Other (please specify)
9%
Unable to pay staff sick leave
14%
Closed permanently
18%
Unable to pay staff wages
36%
Employee lay-offs
51%
Closed temporarily
72% 0%
N=565
10%
20%
30%
40%
50%
60%
70%
80%
What type of support do you feel that Travel Manitoba should be focusing on in order for your business to overcome the current crisis? (open ended) TMB won't be able to help
2%
Not applicable/no comment
2% 3%
Communication to public (to lessen the impact)
4%
Crisis management guidance and education
4%
Other
7%
Recovery planning/programs
7%
Don't know
8%
Not sure
10%
Communication (Gov support info to industry/industry concern to Gov)
17%
Financial Support
19%
Lobby the government for financial support
21%
Marketing/Advertising/Promotion Support 0%
N=539
5%
10%
15%
20%
25%
Thank You