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from the publisher
Stories in FlyWestair Magazine.
FIRE
are compiled by Venture Media’s content team, in partnership with Tribefire Studios and freelance contributors.
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and also
by Tribefire Studios
1
contents
Table of
CONTENT IS FIRE 14
01
And collaboration is the future. FlyWestair Magazine is a compilation of Namibian stories sourced by Venture Media that entertain and surprise with interesting topics, introducing you to a new generation of trendsetters and Namibian influencers.
WELCOME ON BOARD
04
In the time of the worst global pandemic Westair still flies across the continent to bring people home.
ART-IST
08
Like most journeys this one had a few dead ends and wrong turns. Martina Basson conquered her fear to put her art on paper.
THIS IS NAMIBIA
12
Read all about Venture Media’s campaign to tell the world what an extraordinary destination Namibia is in a post Covid era.
THE TRIBE
14
#TheTribeExclusive chats to Tunakie, the Queen of Otyaka.
18
CURSED WINTER, STRANGE SUMMER
17
Remy Ngamije reflects how the pandemic continues to reshape expectations and dreams.
A REFLECTION ON LIGHT
18
Linda de Jager writes about how Srijdom van der Merwe used mirrors to quite literally reflect light on some of the artworks he installed in Aus.
LOOKING GLOBAL AT COMMUNICATION
24
Willie Olivier examines where Namibia fits into the world of the internet which revolutionised the way we live our lives.
CONNECTING WITH YOUR AUDIENCE THROUGH NOSTALGIA 38 2
Trust, credibility and a warm fuzzy feeling is what brands adopt to keep their customers. Debbie Rowles shares consumer research in this disrupted world of uncertainty.
27
ECONOMIC PULSE
28
Economic researchers from IJG discuss how biases often lead people to make mistakes when making important decisions regarding their investments.
NAMIBIA TRADE NETWORK
32
Growing from strength to strength and being the authoritative reference for anyone planning to do business in the country, Namibia Trade Network is celebrating its 30th year of existence.
ZAMBEZI
46
34
Read about the Zambezi paradise, the Namibian Wetlands Route.
PHOTOGRAPHY FEATURE
38
Award-winning Namibian Photographer Kyle Weeks shares his narrative of hope and creativity for Africa’s youth.
SUSTAINABLE FASHION AND THE NEW NORMAL
46
For Leah Misika the world has changed and the way we perceive fashion adapted accordingly.
THE PERILS OF POSITIVE THINKING
49
Can positive thinking really be exhausting ineffective and unhelpful? Kirsty Watermeyer explains why.
ROYAL HUSTLERS
53 50
Leonie Prinsloo, MD of Namibia Dairies shares her perspective on leading with humility.
POTJIE
53
Christie Keulder explores the origins of a global favourite, which turns out to be much more than a local dish.
CELEBRATING 30 YEARS OF INDEPENDENCE
54
And of Conservation. Le Roux van Schalkwyk sums up the inspiring achievements of the past three decades.
GREEN ECONOMY
Regardless of the small population, Namibia struggles with its waste problem for all different reasons. Recycle Namibia Forum discusses solutions with Marita van Rooyen.
56 54 3
Welcome on Board
FlyWestair
W
elcome on Board this Westair flight. Westair is happy to be able to fly you to your destination during a time of limited airline access across Africa. In these uncertain times we are honoured that we can take you back home to where loved ones are waiting or to your place of employment when working is a privilege during these uncertain times. The fact that we are able to connect to the world in this day and age is nothing short of a miracle and testimony to people in all sectors working together to make it possible. Namibia is a country of opportunities and its people have shown that they have grit. In the 30th year of independence
4
the nation was ready to celebrate peace and prosperity and the accomplishments of three decades of economic growth and development. Instead we were confronted with the challenges created by the global pandemic known as COVID-19. During this time Westair has proven to be a company that is robust and efficient. Our team moved quickly and adapted to the new market conditions. Here we are, flying you where none of the international “legacy� airlines can. We are able to do this because our dynamic team of enthusiastic aviators does not give up. Over the past five months Westair has supported business, industry, families and governments by continuing to offer repatriation flights between Namibia, Europe and South Africa. On numerous air ambulance flights we have transported people in need
THE TERMINAL Westair check-in counters are cleaned and disinfected before and after the arrival and check-in of passengers for every flight. Social distancing protocol is enforced in all check-in, security and bag drop lines. The staff ensure these protocols are followed at all times.
THE AIRCRAFT Before and after each flight, our aircraft are cleaned. The aircraft are parked and secured when not in use to ensure that only essential cleaning crew and engineers are permitted to board the aircraft and are required to wear PPE and to sterilie beforehand.
GROUND CREW Westair ground staff and crew are screened upon arrival for duty and are required at all times to wear face masks and gloves. Hand sanatiser is available for all ground staff which they apply to their hands before any interaction with a passenger or their baggage.
FLIGHT CREW All flight crew are screened upon arrival. Both the pilots and cabin attendants are required to wear gloves and a mask at all times during the flight. The pilots are permitted to leave the flight deck in an emergency. This limits unnecessary interaction with the passengers.
of medical attention to adequate facilities. We have also taken critical cargo to a wide range of mining operations across Africa, and more recently we started to support mining operations in Central and West Africa by offering biweekly crew changes from Johannesburg. These services have not been without sacrifices. Crossing borders while COVID-19 restrictions apply, means that between flying in and out of Windhoek our pilots have to stay in quarantine in the same town as their families for weeks on end. Traversing Africa they sometimes had to remain in the aircraft because of strict regulations in countries where they were picking up or dropping off passengers and cargo. This is a whole new world we live in and have to operate in. The challenge is to adapt to situations that we have never
They are required to brief the passengers on the following: • Mandatory face mask protocol • Mandatory glove protocol • Correct and recommended hand hygiene procedures • Limiting unnecessary movement within the cabin once seated • There will be limited in-flight services and catering for the time being
been exposed to and for which there is no rulebook. At Westair we apply all our skills and expertise to navigate this interesting time in every way. We solve problems as they arise and create opportunities and possibilities to continue delivering a service and offering world class aviation support as we have done for the past 53 years. Thank you for trusting us to get you to your destination! Be assured that we will not stop in our quest to find solutions to make the seemingly impossible possible.
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Ondangwa - Toivo ya Toivo
Eros Airport
Oranjemund
W! NE Cape Town 6
NE W
!
now fl yi weekd n g every ay a nd Sund ays
FLIGHT SCHEDULE: Please note that our Cape Town flights are temporarily suspended until the COVID-19 travel restrictions are lifted. Stay informed on our social media platforms. FROM
TO
DAYS
DEPARTURE
ARRIVAL
Eros Windhoek
Ondangwa - Toivo Ya Toivo
Mon-Fri
06:30
07:30
Ondangwa - Toivo Ya Toivo
Eros Windhoek
Mon-Fri
08:00
09:00
Eros Windhoek
Ondangwa - Toivo Ya Toivo
Mon-Fri
17:45
18:45
Ondangwa - Toivo Ya Toivo
Eros Windhoek
Mon-Fri
19:15
20:15
Eros Windhoek
Ondangwa - Toivo Ya Toivo
Sun
17:00
18:00
Ondangwa - Toivo Ya Toivo
Eros Windhoek
Sun
18:30
19:30
Eros Windhoek
Oranjemund
Mon-Fri
09:30
10:40
Oranjemund
Cape Town
Mon-Fri
11:15
12:30
Cape Town
Oranjemund
Mon-Fri
14:20
15:30
Oranjemund
Eros Windhoek
Mon-Fri
16:00
17:10
Eros Windhoek
Oranjemund
Sun
13:00
14:10
Oranjemund
Cape Town
Sun
14:40
15:55
Cape Town
Oranjemund
Sun
16:50
18:00
Oranjemund
Eros Windhoek
Sun
18:30
19:40
Schedule as per date of going to print. Please check the FlyWestair website to stay updated on flight destinations, routes and schedules.
art-ist
Art in Bloom
M
artina Basson was the kind of child who hung around the stationary aisle, content to dream among the stacks of pens and books while her mother was grocery shopping. And even though she loved drawing and had a talent for it, she never considered making it into a career. It wasn’t until she moved to Namibia that she rekindled her old passion and made a name for herself with her stunning yet simple art works. Like most journeys, this one had a few dead ends and wrong turns. After marrying her Namibian husband and moving to the Land of the Brave, Martina first tried her hand at making ice-cream, earning popular success with her brand Tina’s Lofty Creamery. Then motherhood happened, and things were suddenly not so simple. Taking a break from her business, she began to think about what her next step might be and that’s when her age-old passion for drawing sparked up again and presented itself as the next opportunity. Martina’s illustrations vary from delicate botanical illustrations of plants and birds to topographically-inspired line drawings, black and white abstracts and more recently collage. Her favourite plant to illustrate is the almond blossom. “It is the first plant to blossom in the Middle East, and in Jewish culture it marks the beginning of spring and is a symbol of new beginnings.” It holds a special significance to Martina, who notes that before she makes any major decisions, she returns to her cornerstone of faith and prayer. The image of the almond blossom kept coming up, and it was exactly the message Martina needed to take the leap into this new chapter in her life. She connects the delicate flower to Isaiah 43:18-19: “Forget the former things; do not dwell on the past. See, I am doing a new thing!” Like all new things, there has
Almond Blossom Flamingo Flower
8
Worthy
You learn to back yourself and to receive criticism. You take a risk to be vulnerable and exposed.
been a lot of growth. “You learn to back yourself and to receive criticism. You take a risk to be vulnerable and exposed.”
Cape Cross Sand
Scarlet-Chested Sunbird
And as with anything that one puts out into the world, there’s always the possibility that what you create won’t be appreciated. But even more difficult, she says, is dealing with your own inner-critic. “The hardest part is that my personal standard is perfection, which means that often I am afraid to draw, because perfection leaves no room for mistakes. Will it be good enough? Am I good enough? Will people like it? I am learning to allow mistakes and to be in this process of development. I have learnt that when you follow your interests, take personal inspiration, and express yourself without trying to be commercial, then you turn out your best work. To not be afraid to put yourself on paper.” At the same time, though, she is learning what people like more, what they like less, as well as what her own preference is and what she enjoys to create. Most importantly, she doesn’t let herself get stuck in one way of doing things. The lesson, she says, is not to restrict yourself as an artist: “Allow yourself to create art as your interests change and as your skillset expands.” The almond blossom, it seems, is in bloom once again. Nina van Zyl
Martina Basson 9
Historic Solitaire, at the edge of the Namib-Naukluft National Park, has something for everyone. Delicious food and wine, fresh pizza, draft beer, and our famous apple pie. A General Dealer, petrol and tyre repair will get you sorted. Stay-overs include popular Solitaire Lodge and secluded Solitaire Desert Farm. Take a guided scenic drive, or relax by the pool. Enjoy our desert vistas and free-roaming wildlife habitat on foot, by fat bike or from a hot air balloon.
Open Space for Wildlife bordering Namib-Naukluft National Park Visit historic Solitaire in the heart of the 18,000ha Solitaire Land Trust - Lodging, Food, Activities & Services Book online at: www. solitairenamibia.com
THIS IS NAMIBIA Sharing Namibia’s extraordinary stories with the world.
How Venture Media aims to support the tourism industry’s recovery plan.
T
his may well be considered one of the most extraordinary years in recent history. The world is in lockdown and everyone is confused as to what will happen next. Where will we go from here? Namibia’s tourism sector has been especially hard hit by travel restrictions and the decimation of an entire industry. A tremendous blow that some will not recover from, a period of so much uncertainty that no one has any answers. A future unclear. Nobody in the world can claim to know how to save tourism in the COVID reality. Or how the tourism machine will look and function in a post-COVID world. Will anything ever be the same as before? One thing we do know, however: what has always made Namibia special as a destination will not simply disappear. Our vast landscapes, friendly people, thriving wildlife numbers, spectacular sceneries and the conservation successes we pride ourselves on will still be here when all the crazy dust of the world’s “new normal” settles.
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So what can we do as a nation to ensure that one of the pillars of our economy, our strong and sustainable tourism industry, has the ability to recover when the time to travel again is right? What can we as a media company do to support an industry, a nation, and its people? The answer? Make sure that the world does not forget about Namibia. Tell beautiful, and always positive, stories that will inform and inspire, and ensure that we are front of mind when travellers are once again ready to look toward far horizons for adventure and explorations. Enter the THIS IS NAMIBIA campaign. A destination brand campaign aimed at sharing Namibia with the world. Ensuring that our stories, our successes, our hopes, our COVID response and readiness, our industry guidelines and our core values are shared with those who wish to once again enjoy the marvels of our beautiful country. Supported by RMB and FNB Namibia, and in collaboration with the Namibia Tourism Board, the THIS IS NAMIBIA
campaign is a multi-platform 360 degree approach to destination marketing, focussed primarily on high-quality content sharing. A special edition magazine, website, Web TV series and multiple social media campaigns will endeavour to spread Namibia’s story across the world, for followers, users, readers and friends to absorb on whichever platform and in whichever medium they prefer. With stories that will touch their hearts and make them realise why Namibia is the travel destination for them. Not because it is the cheapest, but because it will be memorable, invoke change, make a difference to the people of the country and its conservation initiatives, and because they understand that what they need after (or during) all this confusion and fear is... freedom. And to feel safe. And to be able to absorb the vastness and beauty of what has always made Namibia special – “rugged, natural, soulful and liberating”. Elzanne McCulloch
CLIC K HER E to watc
h
Become part of Namibia’s story. Visit www.thisisnamibia.com or contact us at info@venture.com.na
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Images: AM Photography
THE TRIBE
#TheTribeExclusive featuring Tunakie, Queen of Otyaka
K
nown as the Queen of Otyaka in her motherland, Namibia, Tunakie is spreading her wings wider and planting roots in neighbouring lands while also tapping into audiences around the world. In this episode of #TheTribeExclusive she lets us into her life as a mother, into her music, business and her passion for making music that is unique to Namibia.
Tunakie grew up in northern Namibia in a small village called Ontananga. Raised by her grandparents, she was surrounded by the lively sounds of traditional music and the accompanying rhythm of the cultural dances that came with it. Eventually she moved to the town of Oniipa where she stayed with an aunt. It was there that young Tunakie fell in love with singing and performing. “I joined a cultural group in Oniipa of which I was the lead singer. One day we performed at the opening of the Oshakati stadium, where DJ Remind approached me and asked if I wanted to be a solo artist. It all started from there. I recorded a song and the rest is history”, Tunakie recounts. The singer has since made a name for herself as one of the few popular Namibian musicians specialising in traditional music.
she says and adds that representing her country on the global stage is her biggest accomplishment.
Tunakie encourages upcoming musicians to stay true to their roots and strive to make music that’s unique to Namibia.
“I’m so glad I chose traditional music. It’s because of the type of music I’m doing that I’ve been called to represent my country in Europe, America, China and Dubai. I’ve been almost everywhere with my music and it’s not even over yet”,
When she’s not in the studio or on stage, Tunakie enjoys life as a mother of three. She describes motherhood as “beautiful” and as her best motivation to work harder. Tunakie encourages upcoming musicians to stay true to their roots and strive to make music that’s unique to Namibia. “I think we can just stay true to ourselves. Remember that we are making music as Namibians, not as South Africans, not as Americans, we are making it as Namibians because that’s our uniqueness. So make your R&B uniquely Namibian. Make your Kwaito, hip hop and all other genres Namibian enough so that you can represent us”, she says.
Watch The Tribe on One Africa TV (GoTV 90), DStv Now, TV2Africa.com every Friday at 18h30 and repeat shows on Wednesdays at 07h00 and on Saturdays at 17h30. Alternatively, listen to The Tribe on 99FM every Friday at 19h00, and follow The Tribe on Instagram @thetribenamibia and Facebook @TheTribeNamibia.
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A window of
opportunity. A vision within
view.
Free extra classes and edutainment on One Af rica TV
Invite learning in… Into your home, on your couch, on your phone, within reach. For everyone. #LearnOnOne brings quality extra classes and educational programs to supplement school education during daytime on One Africa TV. All children should attend school, but an extra lesson at the right time can unlock a new world for many Namibian children. #LearnOnOne broadcasts weekdays on One Africa TV’s platforms: DStv 284, GOtv 90, Tv2Africa.com (subscription free), DStv Now, Facebook, YouTube, Twitter. Search for #LearnOnOne or visit learnonone.org for our viewing schedule
Cursed Winter, Strange Summer
I
The COVID-19 pandemic continues to reshape expectations and dreams.
t is hard not to look at the passing winter with a tinge of regret (if regret is even the right word – perhaps loss would be better). For a person who does not travel as often as I would like (mostly because it is too expensive for me to even dream about the places I want to see) I was especially looking forward to May, June and July this year. For once, I intended not to spend the majority of Namibia’s cold winter in the country. But for the state of world affairs right now I would have been experiencing a European summer in the best way I could imagine: on various literary excursions – not holidaying or lounging on rivieras, but hopping from literary city to arts hub, university campus to famous bookstore in Germany, Switzerland and Britain.
When the dominoes started tumbling – starting with the increasing number of COVID cases and the strain on various healthcare systems around the world, the closing of international and then regional borders, and the restriction of personal movement – I was quite disappointed, to put it mildly. I felt and used an arsenal of words and metaphors not suitable for print in this reputable publication. The only comfort, really, as strange as it sounds, was that I was not alone. More people than I can ever know had plans for 2020 that have not materialised and will not materialise soon. My disappointment finds reflection and resonance in millions of people around the world.
Germany would have been a return trip for me: I looked This cold and cursed winter I have endured is universal. forward to seeing Berlin again. The first time around was Everyone has been affected, and everyone has suffered. But much too quick; there are so many arts centres some have suffered more than others. I always and hubs I did not get to visit then. The other have to remind myself of that reality: this two countries – experienced through London pandemic is not affecting everyone equally. and Zurich respectively – would have been new I find comfort territory. But, given that they are big places To this moment, no one dares to even hazard in the literary world (and in the writing and in the strangest a guess about where it will be in the coming reading imagination), I was sure I would be months, weeks, or days. It could be better. And places: I am able to find something familiar about them. as we have seen, it could also be worse. So much worse. not alone in I was so excited about all the opportunities the looking to trips heralded. For an emerging writer, travelling Yet again, I find comfort in the strangest is one of those things that greatly amplifies places: I am not alone in looking to the the upcoming one’s work and multiplies one’s networks. There summer season with mild and summer season upcoming is something special about physically being in a reserved optimism. With everything up in the specific place at a particular time, at this café air, only hope keeps us tethered to today. with mild and bookstore or that library at the opportune and reserved moment that cannot be explained. Any writer What could the summer bring? No one knows. optimism. who has made connections from such things All that is guaranteed is that after this winter it and times knows the feeling. And anyone who will be another season of strangeness. has had the luxury of travelling will know the sensation: when you are far from home, far The strangest one yet? Not really. There is from everything you know, there is a buzz, a mystery feeling nothing new under the sun. There are merely different days, of encounter, and unknown opportunity. and different ways of seeing, doing, and being. I was so excited about being abroad for a while because I did not know whether the opportunity would materialise soon – it did, after all, take this long for such a moment to appear on my horizon. Also, for a brief and vain instant, I would be a jet-setter, that greatly sought after moniker from my youth. Back in January, when I was applying for visas and proudly blocking out my calendar, preparing writing schedules to accommodate my travels, and reading books in preparation for all the panels I would be on I could not have known where the world would be in a couple of months – under lockdown, with severely restricted movement, with books, music, and television being the only connection to the wider world. The only comfort, I guess, is that I was not alone in my blithe preparation for the future. Everyone did the same thing (even those who should have known better).
And that is a somewhat exciting possibility: that things will be different in some way. They must be, as a bare minimum. That, ultimately, is what I am taking out of this cursed, pandemic winter. Rémy Ngamije is a Rwandan-born Namibian writer and photographer. His debut novel The Eternal Audience Of One is available from Blackbird Books (South Africa) and is forthcoming from Scout Press (S&S). He is the co-founder and editor-in-chief of Doek!, Namibia’s first literary magazine. His work has appeared in Litro Magazine, AFREADA, The Johannesburg Review of Books, Brainwavez, The Amistad, The Kalahari Review, American Chordata, Doek!, Azure, Sultan’s Seal, Santa Ana River Review, Columbia Journal, New Contrast, Necessary Fiction, Silver Pinion, and Lolwe. He is currently shortlisted for the AKO Caine Prize for African Writing in 2020.
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A reflection on light Strijdom van der Merwe
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L
ike many visiting artists and photographers, internationally acclaimed land artist Strijdom van der Merwe waxes lyrical about the quality of the light in Namibia. He used mirrors to quite literally reflect on the light in some of the artworks he completed during a visit to Klein-Aus Vista Lodge last year. Says Strijdom about the photos he took of the artworks, “I am fascinated by how light changes here in one day – and I also tried to capture something of the passage of time in relation to light and the larger landscape.”
Strijdom’s creations inadvertently reminded me of how mirrors were used by colonial signalmen when the resistance struggle against German rule began in 1890. The first Schutztruppe soldiers had arrived in 1888. The Herero people revolted against the colonial administration, followed by the Nama uprising. The Schutztruppe, as the colonial troops in the African territories of imperial Germany were known, used heliography (sunlight reflected by movable mirrors) for communicating over vast distances.
When the conflict of the First World War spilled over to the colony of German South West Africa in September 1914, the Schutztruppe also used heliographs to relay messages from one mountain top to the next through light signals “flashing back and forth”. That is how Spiegelberg (mirror mountain) near the Fish River Canyon got its name. Another heliograph station was operated on top of Dikke Willem mountain (also known as GarubBerg or Dicker Wilhelm), not too far from where Strijdom worked at Klein-Aus. Rising more than 1496 metres above the Namib Desert, signallers on the mountain top could see far and wide in the clear desert air.
A gentle reminder via a slant of light that this landscape basks in Namibia’s divine light with every new break of day, regardless of the struggles and challenges of every epoch.
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With all the digital toys and the lighting speed that modern communication offers, it is hard to go back in time and imagine signallers arduously making their way up a mountain in order to relay a message in morse code with a mirror device. But Namibian history is full of fascinating titbits just waiting to be unearthed. Operating close to the frontline troops, the signaller communicated information about enemy movements and targets. Isolated on mountain outcrops, many signallers were targeted by enemy forces and died lonely far away from home. The best description I could find about how a heliograph worked back then comes from the online archives of the Worcestershire Regiment. “A device known as the heliograph was also used for signalling to a distant point. It consisted of a wooden tripod of which each leg was adjustable. The mirror assembly for this device was usually kept safely packed in a stout leather or wooden box. A highly polished mirror fitted into a heavy brass ring about six inches across, with pins at each side mounted in an inverted U of brass that could swivel on its stem, allowed the mirror to nod on its pivots. The back of the mirror was covered by a brass plate with a brass stump and pivot that connected to the Morse key via a brass tube, the insides of which had been tapped at each end with an opposite thread.” Back to the present day. Albeit in a very different context, one can clearly see the reflection of the mirrors in the sand
in Strijdom’s artwork – both in single and multiple images nestled in the larger landscape. There is no message in morse code being signalled in these artworks – just the opportunity to reflect and appreciate the magnificence of the changing light in a time of peace as it illuminates a timeless landscape. A gentle reminder via a slant of light that this landscape basks in Namibia’s divine light with every new break of day, regardless of the struggles and challenges of every epoch.
Identification of photos These artworks were constructed in June 2018 in the KleinAus Vista area. Strijdom experimented with the reflection of light and dark by using mirrors. It was the clarity of the light that inspired him to use mirrors to juxtapose light and darker reflections. In two of the landscape photos you will see round mirrors in the early afternoon and then again later in the afternoon when the mountains were dark grey. Of specific interest was that the light emitted from the setting sun reflects very clearly, while the mountains are already cloaked in darkness: thus a reflection on both time and light. While the landscape stays the same, the light is constantly changing. Linda de Jager
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online
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05/05/2020 9:54 AM
Time to
Dine out
Be amidst the soft gurgle of a trickling fountain and the hum of voices and a mood of wonder. Indulge yourself at The Stellenbosch Wine Bar and Bistro, The Stellenbosch Tasting Room or The Stellenbosch Market, the capital’s most gratifying dining experiences.
With a Bistro-style menu showcasing the fresh and diverse flavours of Namibia, The Stellenbosch Wine Bar places emphasis on Prime Namibian meat cuts, flame grilled to perfection, and complimented by the best wines from our diverse wine list. Tel: 061 309 141
At The Stellenbosch Tasting Room, the menu celebrates the lighter side of life, with focus placed on all-time favourites such as pizza and burgers, enjoyed with a wide selection of the best South African wines. Tel: 061 258 746
The Stellenbosch Market, home to a quaint cafĂŠ that serves everything from the best coffee, to freshly baked pastries and light lunches. It is also the site of the best wine market in town. Tel: 083 330 0008
www.thestellenboschwinebar.com | www.tastingroom.com.na
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THE UNCERTAIN FUTURE OF
COMMUNICATION
C
an you imagine a world without the internet? In August next year it will be 30 years since Tim Berners-Lee published the code for the World Wide Web (www), and a few months later the first website in the United States went public.
Fast-forward to 2020. In just three decades the internet has revolutionised the way we live, work, socialise, relax and play. It has become an indispensable part of our daily lives. It is no longer necessary to use snail mail to send a letter. Email made it possible to send a message to anyone, anywhere at the press of the send button. Back in the days, snail mail was actually efficient and locally the standard turnaround time for a reply was 24 hours. But can the same be said about email? Want to check the prices of accommodation? Book accommodation or buy airline tickets? Attend an event without standing in a long queue? There’s online banking, online pricing, online shopping, online dealing and online gaming – just about everything is available online. Remember the way you communicated with friends before Facebook made its grand entrance in February 2004? The social networking platform enabled us to reconnect with long-lost friends, post photos when we are on holiday
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and stay informed about what’s happening to friends in distant places. Its popularity is enormous – it has grown from 1.4 billion users in 2015 to 2.5 billion users in 2020. Google Earth gave us the first 3-D interactive map of the earth when it was first launched – way back in 2001. When Google released Street View six years later, it created serious concerns about personal safety and security. We have become so reliant on the internet that we have taken the way in which it has permeated almost every aspect of our lives for granted. That’s until you have a trolley loaded with groceries and at the till you are told, “We are sorry, the system has just gone down”. On the upside, when cheques went out of fashion, it was no longer possible to say, “The cheque is in the post,” when you queried a long-outstanding payment. Like all advances in technology, the internet was created with the best of intentions, but there is, unfortunately, also a downside. Cybercrime has boomed and hackers are using sophisticated technologies to breach even the most secure firewalls to steal personal information which can be used for identity theft and other nefarious purposes. In recent years, there has been growing concern about the use of the internet to influence the outcomes of elections in the United States and other countries. Despite its utility, Facebook has become a platform for incendiary messages, hate speech, disinformation and
fake news by radical religious, far-right, far-left groups. The internet has also spawned sophisticated cyber crimes – online grooming, online stalking, cyber bullying, cyber stalking, phishing, credit card fraud, ransom demands. Unlike the mainstream media where news articles are fact-checked several times, there was initially no control over “who says what” on Facebook. In Facebook’s defence, it has increasingly used algorithms to detect and block inappropriate content (messages, comments and images) and employs an army of over 7,500 people to moderate content. Despite these safeguards it is almost virtually impossible to police the posts made by Facebook’s 1.7 billion daily active users.
Namibia seems to be an unlikely target for cyberattacks, but is that really the case? Kaspersky disclosed earlier this year that Namibia globally ranks third in terms of malware attacks on its banking sector. The cybersecurity company revealed that just short of 3% of global malware attacks are targeted towards Namibian banks which have use Kaspersky.
We become so reliant on the internet that we have taken the way in which it has permeated almost every aspect of our lives for granted.
Synthetic manipulation of videos has made it possible to spread false messages to gullible audiences and the internet has proved to be a fertile ground for the dissemination of fake news. If there’s anything to learn from the COVID-19 pandemic, it’s just how gullible people are to share information that is obviously fake or intended to promote a specific agenda. And that in the Information Age!
So where does Namibia fit in? As a country with a small population and far removed from the world stage,
While the country’s Electronic Transaction Act was gazetted in November last year, Namibia still lacks comprehensive cybercrime legislation that provides protection against cyber bullying, sexual predators and a host of other cybercrimes.
Fact is: the internet has changed our way of life forever. It is here to stay and criminals will continue to find new ways of outsmarting even the most secure systems. So, just like it is important to stay safe during this time of COVID-19, practice cyber hygiene to ensure that your bank balance doesn’t disappear overnight or that your personal information is not compromised. Happy surfing! Namibian freelance journalist and travel writer: Willie Olivier
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MAKING SAFETY A PRIORITY AND PERSONAL KEEPS US SAFE, TODAY TO ENSURE A BETTER TOMORROW.
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At Namdeb, we uphold our safety standards with the greatest regard, because through them, every person at Namdeb remains safe today and tomorrow. We therefore put safety at the helm of everything that we do by embedding it in our work culture to ensure zero harm GOOD TODAY. BETTER TOMORROW.
CONNECTING WITH YOUR AUDIENCE
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THROUGH NOSTALGIA
n a completely disrupted world where consumers are dealt daily doses of uncertainty it seems that looking back is the new trend adopted by brands to drive trust, credibility and warm fuzzy feelings among their consumers.
Psychologists have long praised the emotional benefits of nostalgia. Visual proof has been supplied this year by all the social media feeds flooded with holiday pics, memories and childhood hashtags. Heritage brands around the world are repurposing jingles, campaigns and taglines to drive a nostalgic connection to their audiences. In a bold move, throwbacks are fast becoming part of the everyday brand narrative, which is why this human element is so powerful. Nostalgia gives consumers a sense of stability & comfort Looking back at previous periods or events in your life gives you a heightened sense of control and stability. “Look we survived that – we’ll get through this too.” Associating brand messaging with positive references from the past has proven to be one of the best ways for brands to be humanised and to create meaningful engagement. In terms of products the food industry has seen a resurgence in the popularity of childhood favourites like mac and cheese, for example. Nostalgia makes you happy There is nothing like curling up on the couch and bingewatching Friends for the 9th time to put a smile on your face. The old jingles from childhood brands trigger the release of feel-good neurotransmitters like dopamine. Nostalgia creates a sense of connection “Nostalgic memories remind us of those we love and who have loved us, which strengthens our sense that we are not in this alone.” – Psychologist Krystine I. Batcho, PhD
When we look through photo albums or revisit our favourite TV shows we connect with a simpler time in our lives. This allows us to establish a connection with long-lost friends who can spark smiles and give us comfort even when they are not physically present. The same goes for our favourite childhood brands and fads. Remember the time when…? Nostalgia gives life more meaning Nostalgia has a strange way of focussing the mind on positive memories of the past with a mild sad sweetness. It paints a picture of experiences that give your life meaning, context and value. In a strange twist of fate younger consumers have also developed a new nostalgia, coined anemoia by The Dictionary of Obscure Sorrows.– It is a nostalgia for a time they have never known. An example are cassette tape sales driven by young people. Nostalgia in all shapes and forms is here to stay. As always, the key to successfully creating human connections on an emotional level is to understand your audience and what triggers them. What puts a smile on their face? What is their mac and cheese? Whatever you do, do not disconnect from the people who matter to your business and your brands. Stay on purpose. Communicate regularly. Be authentic. Think Human If you need help Thinking Human, Thinking Differently or have any questions or ideas, give us a shout at ideas@thinkhumanbeing.com Debbie Rowles imagines a world where the magic makers can harness the power of purpose to lead human-centred businesses and brands that thrive. She is the Thinker | Solutionist at Think Human Being.
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Biases in everyday life, and especially with regard to investment
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colleague recently brought up the topic of biases, and the influences of biases on investor behaviour, during a catch-up phone call. Working from home has in many respects led to less interaction and idea sharing than in bygone times when strolling over to the other’s desk was an option. My colleague deals with retail investors on a much more regular basis than I do and as such comes across these biases with respect to investor behaviour more frequently. In fact, mitigating the effects of biases in investment behaviours and educating the investor about biases may be one of the biggest value contributions that a good financial advisor brings to the table. Our conversation got me thinking of the potential impact of biases in a world where interaction with real people is limited and exposure to media and other digital influences may result in more of the negative behaviours often associated with biases. Biases are inherent to being human. We all have them in some shape or form and they manifest themselves in our thinking processes on all topics of life. Investing happens to be one area of decision making that uncovers a disproportionate number of biases. Partly this has to do with the fact that investment plays such a big role in our future wellbeing. Investing is a process whereby, through facilitating the allocation of capital towards productive efforts, an amount of future certainty is sought through the growth of this capital. The more one has invested and the more successful that investment, the greater the future certainty generated.
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This is simply because more money allows one to acquire better services and goods at critical times in the future when these may be needed, such as in poor health or retirement. It thus follows that investing for the future is a very rational pursuit which has important implications for future quality of life. However, the decision making process involves trade-offs between current and future spending as well as navigating the vast landscape of investment solutions available – which is often an emotional and overwhelming process to which our minds apply mechanisms for dealing with this complexity. These mechanisms are our biases. Biases interfere with, and can even derail, the investment process and lead to suboptimal results when they do. As mentioned before, we all have biases. But not all of us have the same biases. Some of us suffer more from emotional biases while others fall victim to cognitive biases, and most of us exhibit a mixture of the two. Emotional biases are those that stem from feelings or an emotional predisposition and include overconfidence, self-control, and loss aversion. Emotional biases are often easier to detect through a process of introspection, but despite this are more difficult to address. If you have ever bought something on impulse that you know isn’t good for you or that you know will only provide fleeting satisfaction, then you understand the idea of emotional biases. These actions manifest themselves as a lack of self-control when purchasing that chocolate bar, or overconfidence that one will figure out a way to pay for that vehicle instalment when it becomes due, or indeed placing money in the bank instead of risking it in the stock market.
Economic Pulse
Cognitive biases, while easier to correct, are more difficult to home. It is easy to lose focus even for those sophisticated detect. Cognitive biases are errors in thinking or reasoning investors who are well versed in the art of managing their own and can be corrected through education or what the portfolios, let alone those of us who have other professions CFA Institute calls moderating. Cognitive biases include that we dedicate our precious time to. conservatism, confirmation, illusion of control, hindsight, anchoring, framing, mental accounting and many more. It is thus in times such as these that having a dedicated team The terminology does not provide much insight into how allocating one’s capital according to a thoroughly drafted these biases manifest themselves in our decision Investment Policy Statement (IPS) becomes so making processes but the broad groups into which valuable. It is through the process of drafting they can be grouped do. Belief perseverance an IPS that biases are detected and accounted biases, such as conservatism and confirmation, in the investment process, mitigating the It is during for reflect our inclination to maintain our pre-existing negative effects these may have on our desired uncertain beliefs. These are the biases which make it difficult outcomes. Such a dedicated and process-driven to change our minds when presented with new team will also ensure that one is kept up-to-date times like and contradictory information about a political in a timely manner, even when keeping in touch these that candidate, for example, or seeking out information is more challenging. that confirms our view of the world. The second biases broad group of cognitive biases are information Eric van Zyl become more processing biases such as anchoring, mental accounting and framing. These result in a skewed prevalent, if or vague view of information presented to us which anything. Eric van Zyl is the head of research in turn also leads to suboptimal decision making, at IJG, an established Namibian especially with regard to investment. financial services market leader. This leads us back to the question of addressing biases in the disruptive environment in which we currently find ourselves in. It is during uncertain times like these that biases become more prevalent, if anything. Access to a financial advisor may seem restricted and time seems to be more fleeting for most of us dealing with added distractions while working from
IJG believes in tailoring their services to a client’s personal and business needs. For more information, visit www.ijg.net. To sign up for the Economic Pulse newsletter, send an email to: daleen@venture.com.na www.namibiatradedirectory.com
NETWORK
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advertorial
TWO BEARDS AND A SAINT
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wo Beards and a Saint Gourmet Coffee Bar and Bistro is a delightful establishment developed as a partnership between Royden and Mark Stanton of Two Beards Coffee Roastery and Radley Wilson-Moore, the Saint.
Royden Stanton has been hugely passionate about coffee since his extremely positive experiences at Wecke & Voigts in Windhoek in the early to mid-1970s. This sparked a passion for coffee that could not always be explained by his family, and as a result there are numerous entertaining family memories. It all culminated in an early retirement project. Royden, the Managing Director of Walvis Bay Salt Mine for many years, started roasting from a small roastery at home. Called Fractured Beans for the fracturing that occurs during the roasting process, the home coffee roastery soon became his ‘happy space’. There was no greater treat than to spend time roasting with Royden, and for a number of years it was ‘joked’ that Fractured Beans would become Fractured Beans and Sons. Fast forward a few years of passionate roasting, and his son Mark did indeed join the business. It was decided to add a fun factor and the Fractured Beans changed to Two Beards Coffee. Both having had beards for many years, the name is certainly safe! Two Beards Coffee is an artisan coffee roastery that focuses on Specialty Grade Arabica coffee only. Specialty Grade is the best 3% of the world’s coffee yield and is only described as such after going through rigorous classification and standards testing. The focus on Arabica is due to the myriad of flavour characteristics available – far exceeding those of even a red wine. Great attention to detail is applied to each roast, producing both exceptional single origin coffees as well as artisan blends designed specifically for particular brewing methods. Two Beards Coffee has a philosophy of partnering with coffee shops, restaurants, lodges and such, throughout Namibia, developing a unique blend in conjunction with each of the commercial clients. This not only adds value to the client but is great fun for Royden and Mark as well. Their passion certainly shines through. Fast forward again, and enter Radley Wilson-Moore. Radley is a distinguished chef and well known throughout Namibia. Radley was the first in for coffee at Two Beards Coffee every morning and soon started getting involved, experimenting with ideas from the chef industry. Always a great chat, Radley proposed the concept of a bistro within the Two Beards Coffee brand as he appreciated the philosophy, brand and ethos. The concept developed quickly and two months later Two Beards and a Saint Gourmet Coffee Bar and Bistro was launched. Two Beards Coffee is responsible for the coffee component, and the Saint (Radley’s nickname since childhood for all the ‘wrong’ reasons!) for the food side of things. The synergy has resulted in a place where you are encouraged to come and relax. Try a wide selection of gourmet coffees, embrace your inner scientist with our alternative brewing options all the while enjoying an exceptional bistro menu that has a new selection of specials each day of the year! Getting bored with flavour and options at Two Beards and a Saint is not an option. The venue itself is nestled in the Habitat Lifestyle Centre. Shrouded in natural luxury and with plenty of open garden space, you can also enjoy the delights of Stillhouse Atlantic Craft Gin Distillery, Namib Dunes Craft Brewery as well as Craft & Cork, browse through Eastern Concepts Furniture and Habitat Home Décor, plan a new kitchen at Nobilia, or pamper yourself at Natura Africa. Come and spend some time with us. We prefer you having time to relax and enjoy your time with us. We like to get to know you too – become a part of the Two Beards Family…
+264 81 777 1956 bistro@2beardscoffee.com.na www.2beardscoffee.com.na
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CELEBRATING 30 YEARS OF EXCELLENCE Multi-media platform network promoting trade and investment Vol 24
namibia trade directory 2015
namibia www.namibiatradedirectory.com
Since 1990
2 0 1 5 V o l u m e
2 4
a RevIew Of NamIbIaN TRade aNd INdUSTRy
Special focus: CONSTRUCTION IN NamIbIa
NAMIBIA TRADE DIRECTORY 2019/20
A Manufacturing Basket filled with Opportunities...
NETWORK
2019/20
THE GREEN ECONOMY A review of Namibian Trade and Industry
CLIC K HER E to read
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amibia’s celebration of its 30th year of independence on 21 March was a cause for another celebration – the 30th anniversary of the Namibia Trade Network.
Namibia’s independence created numerous opportunities for local and international investments in the country, and Venture Publications Founder (as it was then known), Paul van Schalkwyk, identified the need for an authoritative publication that would provide up-todate information on the various sectors of the country’s economy. From its very first edition, the Namibia Trade Directory enjoyed the endorsement of the Trade Ministry – a relationship that has continued to this very day. It is also in a partnership with the Namibia Investment Board (previously the Namibia Investment Centre) and it is an associate member of the Namibian Manufacturers Association which represents the country’s manufacturing industry. To stay abreast of how readers access, consume and distribute information, the Namibia Trade Directory has evolved over the years into the Namibia Trade Network (NTN) – a multi-media networking platform promoting and encouraging sustainable local and foreign investment in the country. Its objectives are to: • Promote sustainable local and foreign investment • Encourage business relationships • Create business opportunities • Seek potential partners for ventures • Form a network of business professionals and traderelated information
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•
Foster support and cooperation between the public and private sectors
NTN provides a one-stop-shop for information on trade and business of all economic sectors and industries in Namibia and serves as a networking platform for businesses, organisations and professionals. NTN continuously strives to build strong relationships with the government ministries and industry associations. The Namibia Trade Network’s annual publication is available in a print version, as well as in ebook format on one of the leading online publishing platforms. https://issuu.com/ travelnewsnamibia/docs/ntd_2020_issuu. Each year, the publication focuses on a specific theme which as far as possible ties in with the editorial. The theme for the 2020/21 edition is Business Ecosystems – a strategic planning concept which is steadily gaining more popularity. It provides in-depth coverage of all industries and sectors of the Namibian economy, public and private, as well as stateowned enterprises: Advertising and Media, Agriculture, Business and Public Services, Group Companies, Education, Finance, Fishing, ICT, Manufacturing, Mining and Energy, Tourism, Transport and Logistics. The publication is used by the Ministry of Industrialisation and Trade and the Namibia Investment Board, as well as commercial councillors at high commissions and embassies abroad to promote Namibia as an attractive and safe
investment destination. It is also distributed to clients and selected local businesses at local conferences, trade fairs, expos and events hosted by the Ministry of Industrialisation and Trade, other government ministries and the Namibian Chamber of Commerce and Industry. The publication provides clients an opportunity to promote their products and services to a targeted readership. Over the years, NTN has enjoyed the support of many companies, including such as the FP du Toit Group that has been a loyal advertiser since the very first edition. NTN WEBSITE In addition to exposure in the printed and ebook versions of the NTN, advertisers also benefit from a customised company profile page on the NTN website. It features information such as the client’s business overview, corporate social responsibility (CSR) profile, contact details and a direct link to the client’s website. The NTN website also provides comprehensive coverage of Namibian businesses and trade with up-to-date information on: • Government and government ministries • Private and public service institutions • Business and professional organisations • Diplomatic missions • State-owned enterprises • Investment promotion • Economic articles and trade-related information • The latest business news • Vital contacts NTN clients are also featured on social media platforms such as Facebook and Linkedin – the leading professional business network. Creating, populating and managing clients’ social media platforms are other services that are provided.
The network’s Economic Pulse, a bimonthly e-publication for NTN’s online audiences, features the achievements by clients and the public sector and events calendars. Relevant traderelated content is also shared in Economic Pulse. Furthermore, Namibia Trade Network represents clients at local trade fairs and expos, trade and industry-related workshops and as media partners for events. NTN (Venture Media) is a smart partner of Tribefire Studios which include 99FM and One Africa Television. Among the services are multiplatform production, sponsorships and advertising packages for television, radio, digital platforms and print. It also offers, amongst others, content creation and marketing services, and social media campaigns. To celebrate 30 years of uninterrupted publication is no small feat for any locally produced publication. But by embracing new technologies, the Namibia Trade Network has grown from strength to strength and positioned itself as the most authoritative reference for anyone wanting to do business in Namibia. It is also the most target-specific publication in Namibia for advertisers to promote their products and services. Copies are also available at: Tribefire Studios, 44 Huper Motor Centre Maxwell Street, Windhoek Telephone: +264 81 383 450 Email: elmarie@venture.com.na Web: www.namibiatradedirectory.com Willie Olivier
NETWORK
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THE RIVERINE PARADISE
of the North-East
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amibia is perhaps better known for its rolling dunes, the sun-blackened dead camel thorn trees of Deadvlei, desertadapted animals and the rich wildlife found around the extensive salt pan of Etosha National Park than for the extreme northeast where you’ll find a landscape not typically associated with the country. From the eastern bank of the Okavango River, the Zambezi Region stretches out like a finger until it reaches Impalila Island where Namibia borders Zambia, Zimbabwe and Botswana. This region contains two of the five perennial rivers and is known for large populations of elephant and buffalo which congregate along these waterways during the dry winter months. Furthermore, it is rich in other wildlife thanks to the varied habitats that include broad-leafed and acacia woodlands, mopane forests, riverine forests, grasslands and floodplains. The Namibian Wetlands Route is a private initiative aimed at promoting this exceptional region as one of Namibia’s top destinations through joint-marketing and branding.
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Besides luring tourists to stay at some of the top-class accommodation provided by its members, the route also strives to support conservation and sustainable tourism as well as generating revenue for the region and promoting the local culture and history. The Zambezi Region shares its name with the mighty river that forms the border between Namibia and Zambia when it reaches Katima Mulilo. From here it flows down the tip of Namibia where it borders Zimbabwe. A riverine paradise filled with lush vegetation and tropical birds is found along the banks of the Zambezi. The Cuando River, originating from the slopes of Mount Tembo in Angola, is known as the Kwando in Namibia where it initially flows in a southerly direction before heading east. On reaching the Linyanti Fault, the river creates a substantial marshy area and becomes known as the Linyanti before turning into the Chobe River and flowing into the Zambezi. Interestingly the Chobe is one of the few rivers in the world that can flow in the reverse direction. That happens during periods when the Zambezi is in full flood.
Pompie Burger
There are three national parks within the Namibian Wetlands Route. Bwabwata is situated on the western bank of the Kwando and continues for more than 150 km until it reaches the Okavango River. Mudumu is further south, on the eastern bank, and is popular due to the riverine habitat created by the channels of the Kwando. The largest wetland area with conservation status in Namibia lies within Nkasa-Rupara National Park. It is an important corridor for elephants moving from Botswana to Angola and Zambia and it houses the largest concentration of buffaloes in the country. Needless to say, these riverine areas also create the perfect habitat for a broad spectrum of birdlife: they contain more than 400 species. For more information on the Namibian Wetlands Route and accommodation provided by its members visit www.namibiawetland.com. Le Roux van Schalkwyk
A riverine paradise filled with lush vegetation and tropical birds is found along the banks of the Zambezi.
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IT’S TIME FOR THE PERFECT BEER
OUR PERFECT BEER IS AVAILABLE IN 16 COUNTRIES WORLD WIDE. FOR MORE INFORMATION CONTACT NBLEXPORT@OL.NA
Not for Persons Under the Age of 18. Enjoy Responsibly. 36
where nature really does rule supreme
Grootberg Lodge OFFERING
Q UI N T E S S E N T I A L
Journeys Namibia lodges and camp sites have an adventure waiting for everyone; the newly launched Rim to River hiking trail in the Fish River Canyon (Fish River Lodge) is a must. Become part of the #Khoadi//Hoas Family and explore the Western side of the Etosha National Park, while driving to Hobatere Lodge or admire the Damaraland sunset over the Klip River Valley at Grootberg Lodge. Camp in the middle of Damaraland while enjoying a cold beer on the stunning rock features of Hoada Campsite.
A DV E N T U R E S
Unravel the mystery of the Skeleton Coast Nation Park while visiting Shipwreck Lodge. An exclusive destination amongst the dunes with views of the Atlantic Ocean. Or rather come over for a hearty brunch or quick getaway in Windhoek while staying over at Little Forest Garden Retreat. Contact us to make your booking at +264 61 228 104 | reservations@journeysnamibia.com www.journeysnamibia.com Enquire about our SADC Rates
Fish River Camp Edge
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Hobatere Lodge
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Fish River Lodge | Little Forest Garden Retreat Guesthouse | Grootberg Lodge | Hoada Campsite | Hobatere Lodge | Shipwreck Lodge
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Photography Feature: Kyle Weeks
My narrative of hope and creativity for
Africa’s youth
“M
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y intention is to take beautiful, positive pictures of people in Africa and to just let that guide me along wherever I travel for the work that I do. I want to use the medium of photography to shed light on the youth culture in Africa. It is through engagement with my peers that I’m able to tell that story, and I think one is able to install agency with the people that you photograph by not overpowering them with your idea of what you’re trying to achieve – which is to take pictures with a sense of openness and awareness of people’s histories.
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Now more than ever there is a need for positive depictions of Africa and I like to believe I’m contributing towards that. Because that is the Africa that I know and that I like to see. And while I’m not interested in creating images purely for the sake of being celebratory, I like to use this framework to guide me along and help me engage with people along the journey.
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Growing up in Windhoek, Namibia, the headlines showed a perpetual cycle of bleak outlooks on Africa, hardly ever with good news. As a photographer I challenge that narrative by focusing my lens on the creativity of the continent’s youth.” For Kyle’s 2015 series “Palm Wine Collectors”, which captures Makalani palm harvesters in the Kunene Region in northern Namibia tapping palm trees to make moonshine, he received the Magnum Photography Awards in 2016, followed by a solo exhibition at the National Art Gallery of Namibia.
Website: www.kyleweeks.co Instagram: @_kyleweeks_
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D E L U X E C O F F E E WO R K S WINDHOEK, NA Our espresso bar has become the hub where we roast, blend and serve our famous House Blend. We don’t follow many rules when it comes to our coffee. In fact, there aren’t a lot rules that we follow in general. We are passionate about coffee and that's a good enough reason for us to do what we do: roast, supply and serve coffee in the best way we know. We believe in having a great place where this all comes together and where you can enjoy our coffee. That’s why our coffee roastery is the way it is. You won’t find any fancy food or wifi here. That’s not our vibe. A lot of good music, interesting people and great coffee. We like to give you coffee the way we would like to receive it. That’s what we’re all about. Founded in Church Street, Cape Town by Carl Wessel and Judd Nicolay, doing 400 cups of coffee a day and roasting shifts into the wee hours of the morning, Deluxe has gone from strength to strength. When Carl and his cousin and local partner, Willem Bodenstein, sealed the deal for a fullyfledged Namibian roastery, they created the espresso bar that “explores the global but respects the local”. Deluxe Coffeeworks imports only the finest green beans sourced from around the world. Our coffee bean suppliers
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have long established relationships with coffee farms across the globe, guaranteeing consistency in tastes and aromas for every roast. We believe firmly in the fact that coffee should be made with freshly roasted beans. We roast five days a week to ensure that each bag you pick up is as fresh as possible. Our signature House Blend is specifically blended to create a versatile well-balanced experience using the best characteristics of each of the single origins used therein, hailing respectively from Brazil, Guatemala and Ethiopia. Initial acidity leans to oranges or naartjies, followed by dark chocolate taste and raw cocoa in the finish. And now… Aroma is in the air! We bring you a new and exciting partnership between Westair and Deluxe – it just works! So, sit back, enjoy the flight and ask for it by name, we serve Deluxe!
Deluxe Coffeeworks is situated at Shop 3, Mutual Tower, 223 Independence Avenue. Opening hours are 07h00 to 16h30 from Monday to Friday.
+264 81 871 4434 COFFEE@DELUXECOFFEEWORKS.COM WWW.DELUXECOFFEEWORKS.COM
@deluxecoffeeworks.na
Since Independence Day 2017 and, coincidently, in Independence Avenue, we do strictly coffee!
...space and tranquillity; creativity, style, art and inspiration; fine food and good company‌
Tel +264 64 46 4144 | Fax +264 64 46 4155 | info@eningulodge.com | www.eningulodge.com
Sustainable fashion and the new normal
Photo credits: Urban Lens Portraiture
Leah Misika
Leah Misika, who now resides in her hometown in the Zambezi Region is confident that introspection and plugging back into her roots will allow her to create work that’s a better reflection of who she is. 46
Some of the pieces from her latest Sleah collection, which are available for sale at The Den.
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he world has changed and fashion has had to adapt accordingly. In Namibia, fashion enthusiasts have followed suit with a shift in the way they produce and consume fashion. Designer, stylist and blogger Leah Misika knows all about it.
After recently moving to her hometown in the Zambezi Region, she has returned to the drawing board, learning once again to create from her heart and using her roots to inspire her work. She spoke to me about her move, her new creative process and what the future of fashion looks like to her... What has been the biggest challenge for you during this pandemic? The admin that comes with COVID-19 has made it hard to work, and unfortunately working from home is not always possible for everyone. I have shelved projects until mid-2021 and that’s just how things will be for now. How are you keeping your creative juices flowing?
How do you envision your work to be affected by being so close to your roots? My hope is to see my work change for the better. I’m always chasing growth and this has by far been the biggest step to grow my career. I hope to create garments that are close to my heart and home. I hope to create the kind of garments I have been dreaming to make and so much more. I’ve moved away from social media because I don’t to be over-influenced by it. I just want a moment to really look around me and see me, and create what I see.
The longevity of your work will always boil down to your reputation.
Consuming less, and less content and being more mindful of what I put out in any form. So I’m ultimately spending more time in my head and more time in spaces that inspire me. What necessitated your move back to your hometown? I was challenged in a recent project to access the future of fashion, and that somehow led me down a long rabbit hole to decide what fashion future I saw for my brand and myself. Windhoek just didn’t seem to fit with all that I wanted to do in Katima Mulilo. I have a family I want to learn from and a family I want to help, and I can truly only do that from here.
How can fashion designers adapt their ways of doing business in order for their businesses to survive?
The longevity of your work will always boil down to your reputation. I could go on and on about maintaining good client relations but in times like these it is all about accessibility, too. If you can get your product to the people, visually and physically, you win the sales game. Whether that helps your business survive is an entirely different thing. Managing finances is a weakness. Most creatives and the fashion business are way up there if we look at high-end brands that have closed their doors. Sales and managing finances are key. While she has officially settled in the Zambezi Region, some pieces from her latest collections of her Sleah brand are still available for sale at The Den in Windhoek. “The collection will come in drops, so keep a lookout for the next few items,” she says. Rukee Kaakunga is a Communications Specialist and Freelance Writer based in Windhoek. Follow her on Twitter @rukeeveni or visit her website: www.rukeekaakunga.com
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T 061 209 0990 www.soulsticedayspawindhoek.co.za
The perils of
positive thinking
I
f you want to achieve great things in your life, then stop thinking positively. No, that’s not a typo. One of the most counterproductive pieces of advice is this: Think Positively! The reason is that it adds considerable stress to your load. While the benefits of conscious thinking cannot be overstated, trying to ensure our thoughts are only of a positive nature is exhausting, ineffective and really unhelpful.
Negative thoughts happen, and in fact can provide useful insights. What often happens when we are forcing ourselves to only think positive thoughts, is that we enter into the domain of denial. But first, let’s get clear about something fundamental here… most of us, whether we realise it or not, are addicted to thinking. To prove it, try to stop thinking for the next five minutes. Unless you have spent years mastering the art of silencing the mind, you won’t be able to stop the flow of your thoughts. Thoughts just occur, they are constantly there in our minds. We’ve become so accustomed to the voice in our head, just blindly trusting its counsel, that some don’t even notice it’s there. Perhaps the only interaction you’ve had with the streams of your thoughts is when you try to enforce a more cheery and positive tone to them.
When we deny our negative feelings in an attempt to force only positive thinking, we end up missing the information in the negativity.
We can look to our feelings to understand the dangers of only thinking positively. Feelings are our reactions to our thoughts. They are always with us, giving us signals about ourselves and the world around us. Have you seen the Pixar animated film ‘Inside Out’? Its premise is to share with viewers that all our emotions (even the ones we had labelled as ‘bad’) have a place and a purpose. When we deny our negative feelings in an attempt to force only positive thinking, we end up missing the information in the negativity. In addition, studies show that when people think that others expect them to not feel negative emotions, they end up feeling more negative emotions. When we try to force our negative feelings away we make ourselves feel worse and we also miss the point of what these feelings are trying to tell us. Negative feelings, too, have a purpose. They can help us understand that something needs to change in our lives, or recognise the value we place on certain things, for example. When we have awareness, in any situation, we also have the ability to change something, if something needs to be
changed. Research shows that when people acknowledge and address negative emotions toward their relationships or chronic illnesses, it helps them adjust their behaviour and have more appropriate responses. Our emotions are important indicators because they are giving us vital information about what is going on in our lives. In this way our feelings can act as a compass in our own lives, providing important insights into our needs, wants and desires.
The answer to a happy and balanced life isn’t forced smiles and denial of any bubble of negativity, it’s to keep from getting hooked on every bad line of thinking. If we take anything away from coronavirus and all the havoc it has wreaked, it should be this: our society wasn’t equal before this crisis and that’s why it feels so unequal now. We are not going to get through this with more denial, we need to get real about what is happening and that means leaning into the discomfort of negativity with the desire to learn about ourselves, and what our next steps need to be. If we are too busy shunning thoughts and feelings that we have labelled as bad, we miss the opportunity to see what it is we really need. Kirsty Watermeyer Kirsty is a Yoga and Meditation Coach, a Transformation Facilitator and Writer. Contact her at kirsty@seednamibia.com
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ROYAL HUSTLERS Leonie Prinsloo on leading with humility
T
he Royal Hustlers segment on 99FM is not only a celebration of industry leaders thriving in the spaces they find themselves in, it’s also a platform for them to tell us their stories and journeys to the top.
This episode features one such Royal Hustler: the industrious and dedicated Managing Director of Namibia Dairies, Leonie Prinsloo. Born and raised in Windhoek, Prinsloo and her parents also lived for some years in the town of Rundu, a period which she remembers fondly. “I recall moving to Rundu, the first day of school and what an amazing journey it was. I learnt so much about that
50
environment because it is an absolutely beautiful place to grow up, so I was very privileged to live there,” she says. Growing up, Leonie wasn’t always sure of what she wanted to become but one thing she was sure of is that she wanted to care for people. “People intrigued me. How they think and how they prosper. I was not sure what I wanted to be at that stage but I can always remember that caring for people was important to me,” she says. While she wasn’t a straight-A student, she was always two things: hardworking and dedicated. To date, these are qualities she exemplifies, and she explains: “These days it is assumed that if you are a straight-A student you are the good one, but that is not
There’s no success if you don’t step up, and stepping up doesn’t mean you need to work harder, but you need to work smarter, you need to make use of the environment and the people around you.
the truth. There are so many children out there who are really struggling and doing their best and I think we need to see the best in every effort.”
A year from now she wants to be able to say that together with her team, she was able to take Namibia Dairies to the next level.
Leading with humility While she was lucky enough not to need a side hustle as a youngster, Leonie never allowed her privilege to blind her to what less fortunate people were going through. She took her passion for caring for people to the next level by getting involved in some community work.
“There’s no success if you don’t step up, and stepping up doesn’t mean you need to work harder, but you need to work smarter, you need to make use of the environment and the people around you. That can absolutely uplift you. It is to sit back and say you have made a difference in people’s lives,” she says.
She has come a long way since then, establishing a career in the world of telecommunications before she joined Ohlthaver & List (O&L) in 2011 as Brand Manager for Namibia Dairies and ultimately becoming the Managing Director of Namibia Dairies in July 2020.
Taking Namibia to the next level “I absolutely love our country and its diversity. At the same time, I am saddened by the fact that our beautiful country is exposed to socio-economic evils like corruption. It is each and every Namibian’s responsibility to own the future of our country. We need to come together, heal our country and change it for the better,” Leonie says about the future of Namibia.
“I am very excited at this wonderful opportunity to lead Namibia Dairies despite the fact that we find ourselves in a very challenging and uncertain time. As a woman I am immensely grateful to be part of the O&L leadership to inspire other women and show that anything is possible,” she says. Something else that she is passionate about is empowering others enough to see their growth potential and allow them to create their own realities. As a leader, Leonie loves working with people who believe in themselves. Humility and the willingness to always want to learn are virtues that she holds in high regard. She adds: “I always say that you can teach somebody a skill but they need to have that self-belief or at least be open to it. If you are not humble – if you think you know it all and can do it all, then I’ll struggle to work with you.” Defining the meaning of success Leonie’s definition of success is to one day be able to sit back and see what impact she has made in people’s lives and in her work.
One of the ways she encourages Namibians to continue building the country is to buy and support local. She has these parting words for every patriotic Namibian: “Amid the crisis and repercussions of this pandemic we are presented with wonderful opportunities like building, sustaining and empowering our economy by encouraging and supporting local value addition. We don’t need to import every single thing. Our moment is now! Let’s grab it and restore our country and her people to her rightful place of honour and dignity. Together we can do it!” This article is based on an interview with Leonie on 99FM. Tune in to The Royal Hustlers on 99 FM every Monday to Friday at 07h35. (Stream us here) https://99fm.com.na/ external-radio-live-stream/
51
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Potjie
I
t is quite common for dishes to be named after the vessel that is used for cooking them. Paella, tagine, cataplana and nabemono are examples of such dishes. Nabemono is a Japanese dish and refers to ‘all things cooked in a nabe’ (pot). This includes a high-calorie one-pot dish popular among Sumo wrestlers and therefore called chanko nabe (Sumo stew). Our potjiekos is another such dish. But it goes even further: in addition to being a cooking vessel (potjie) and a dish (potjiekos), potjie also refers to the social event of gathering to cook the dish (let’s have a potjie). The use of the English word ‘pot’ dates back to about 1180, but the use of cast iron cookware is much older. The Dutch dish “hutspot” is the direct ancestor of our potjiekos. Hutspot originated in the 1566-1648 war between Spain and the Netherlands. During the Siege of Leyden and the resultant food shortage, people contributed food to be cooked in large communal pots. Hutspot is still cooked to this day to commemorate the Siege of Leyden. Not long after the invention of the hutspot, Jan van Riebeeck set sail for the Far East and reached the Cape of Good Hope in April of 1652. These early European settlers brought the cast iron potjie (and also the hutspot stew) with them. The original potjies were hung from hooks over open fires and were small enough to be taken on trips inland to explore the fledgeling Cape Colony. The indigenous population came into contact with the cast iron pot and it soon replaced the traditional clay pots. The potjie was ideal for the outdoor over open fire cooking style of the frontier culture where cookware had to be strong and durable enough to survive the long rough journeys. Historical evidence shows that the potjie has been present among the local Nama population since at least 1808. It arrived here with the Orlam commandos who moved into southern Namibia around that time. The Nama often stewed their meat in milk as they had no shortage of it due to their abundance of cattle. Potjies come in different sizes and each size bears a unique number. For a rough estimate of how many people the content of a pot will feed, it is suggested that the size of the potjie (e.g. 3 or 4) is multiplied with the number of rings on the pot. Tough cuts of meat were traditionally used for potjies, but really anything goes: chicken, fish or vegetarian potjies are not uncommon. A typical meat pot is assembled in layers. First, the protein is seared, then seasoned with aromatics such as garlic and onions and spices. A little liquid is added, before the next layer is added – usually the firm vegetables that take the longest time to cook. The final layer of softer vegetables that require much less cooking is put on top (often at a later stage) before the lid is closed and the food is left to simmer and steam until it is done. Christie Keulder
53
Elzanne McCulloch
Celebrating 30 Years of Independence
30 YEARS OF CONSERVATION
T
he constitution adopted when Namibia became independent not only aimed at ensuring the well-being of the residents but, in what was a radical move at the time, also included the protection of the environment. An impressive milestone as the first country in Africa to do so as well as being one of the first in the world.
Apart from incorporating the environment, Namibia was also the first in Africa that allowed residents of communal areas to manage their natural resources through the creation of communal conservancies. This legislation, through cooperation between the government, NGOs and other entities, led to the creation of conservancies to restore and protect populations of wildlife, especially endangered animals. A success story that eventually resulted in Namibia possessing the world’s largest freeroaming populations of cheetah and black rhino living outside of protected areas. Sustainable income can be generated thanks to efforts from communities to conserve these animals and their habitats and through initiatives such as joint ventures with private lodges, ecotourism and
54
hunting concessions. That income empowers communities who would otherwise live impoverished lives due to lack of employment in these undeveloped rural areas. The extent to which the country’s natural environment is protected is exceptionally impressive, as to date more than three-quarters of Namibia is under some form of conservation management. Namibia ranks as one of the countries with the most protected land in the world. 20 state-run protected areas are covering about 17 percent of the country’s land surface. These areas conserve biodiversity and the ecosystem by protecting some of the country’s most important habitats and species of national and global significance. Namibia is the only country where the entire coastline is part of a protected area. Stretching a massive 1 570 kilometres from the Kunene River in the north to the Orange River in the south, the area links 12 000 square kilometres of Atlantic coastal belt to almost 110 000 square kilometres of Namib Desert. Apart from state-protected land and conservancies, private landholders in Namibia have played a hugely significant role in the conservation of wildlife and natural habitats by converting commercial farmland into private
Celebrating 30 Years of Independence
nature reserves. The largest is NamibRand Nature Reserve South Africa, the /Ai-/Ais-Richtersveld Transfrontier Park conserves a large part of the Succulent Karoo which covers a vast area of the southern Namib Desert. The reserve covers an area of Biome on an area of 6 045 km2. While in the more than 200 000 ha and plays a critically far north-western corner of Namibia the important role in facilitating seasonal Coast National Park and Angola’s A success story Skeleton migratory wildlife routes and protecting oldest and largest park, Iona National Park that eventually (Parque Nacional do Iona), meet at the biodiversity. NamibRand shares a 100 km border with Namib-Naukluft National Park. Kunene River and form a joint protected area resulted in of 31 500 km2. Namibia Namibia has three transfrontier conservation areas in which protected areas span more As Namibia inherited proclaimed parks possessing the and protected areas at independence, than one country. The largest of them is the world’s largest Kavango Zambezi Transfrontier Conservation conservation became part of the constitution. free-roaming Area (KAZA) in the northeast. KAZA combines Over the past 30 years, extensive efforts by the a total of approximately 520 000 km2 of government, NGOs and private companies populations of adjacent protected areas in Namibia, Angola, have massively increased the protected cheetah and Botswana, Zambia and Zimbabwe. One of areas and have also played a very important black rhino the main objectives is joining fragmented role in boosting conservation efforts to wildlife habitats and creating transboundary living outside of make Namibia a conservation success story. wildlife corridors which facilitate and enhance Something we can be proud of and be thrilled protected areas. to share with future generations. the free movement of animals across international boundaries. Straddling the south-western border between Namibia and Le Roux van Schalkwyk
55
Recycle Namibia Forum:
For a Cleaner Tomorrow
“N
amibia’s population might be small, but our waste problem is huge,” warns the Recycle Namibia Forum (RNF).
As a reminder, Namibia’s population constitutes a diverse crowd of 13 different ethnic groups, representing just over 2.5 million people who are well distributed over a vast area stretching 823 290 km2 (that’s about 3 people per km2). We may bear the title of second least densely populated country on the planet – which Namibians wear with pride – but it means nothing for our growing waste reputation. If anything, the title has created room for the false impression that we are spared the issues of densely populated metropolises and nations. Contrary to popular belief, our “small” population creates thousands of tonnes of waste every day, and in urban areas the figures are shockingly close to those of high income countries that produce up to 1.2 kg per person per day. What makes our situation even more worrisome is the limited access to waste management, facilities and services, and a lack of education and awareness.
56
Enter RNF, a Namibian network promoting effective and sustainable waste management. An organisation that started out in 2012 with 6 dedicated partners is today an umbrella body that represents a broad network of 40 members, from waste and recycling collectors, to organisations, entrepreneurs and individuals who share a passion for sustainable practices. Its activities include first and foremost a focus on creating a generation of environmentally conscious Namibian citizens, an aim it achieves through educating and engaging the youth in recycling. Now in its tenth year, 47 participating schools from Oranjemund to Rundu, from Windhoek, Swakopmund and the north, in May collected a year’s waste of more than 180 tonnes – mainly paper – through its Schools Recycling Competition. With access to more garbage, it is not surprising that the top waste collecting schools are all based in Windhoek, with Môreson Special School, Dagbreek School for the Intellectually Impaired and Dawid Bezuidenhout Secondary School gathering 38, 32 and 13 tonnes respectively. As one of the top achievers, and to show its commitment to recycling, Dagbreek earlier this year launched the country’s first “recycling drive-through”, which provides residents with a 24/7 drop-off point for recyclables and e-waste.
Namibia’s Green Economy
personal buying habits, called ‘Rethink Tomorrow’. The Unfortunately, our country’s notorious long distances aim is to promote efforts to repurpose goods and the lack of recycling facilities generate and educate consumers to think before they its own challenges, and in addition to the economic changes as a result of the Covid-19 buy, and when they do buy, also consider how We may bear pandemic, the RNF is in the process of they can stretch the lifetime of the item, or packaging. The world sits with a surplus of revamping its projects, which includes the the title waste as a result of our convenient, ‘throwSchools Recycling Competition. The next of second away’ lifestyles, but there really is no ‘away’ step will entail creating Buy-Back Centres at selected schools where waste will be – everything we buy, must go somewhere…” least densely collected, weighed and “bought back” to populated “Let’s work together to create a zero-wasteincentivise recycling. country on the to-landfill paradise”. In addition to the work it does with schools, the planet – which Find out more, including handy household RNF coordinates various clean up campaigns in collaboration with local authorities and and office tips, as well as creative green Namibians ideas, at www.rnf.com.na communities throughout the country; has set up hubs for recyclable items and collection bins wear with pride for non-recyclables, like batteries; continually – but it means Marita van Rooyen invests in awareness campaigns and nothing for our information booklets; and recently launched a Green Directory to represent service providers growing waste in the sustainable sectors.
reputation.
Anita Witt, coordinator for the RNF, says, “We’re currently on a drive to create awareness around
57
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