Australian Country Magazine - Media Kit 2022

AUSTRALIAN

COUNTRY Real stories from the heartland

MEDIA KIT 2022

NOW REACHING 110,000+ READERS Official EMMA data as at December 2020

ABOUT US

Celebrating the Australian Country Edited by Kirsty McKenzie, a country girl at heart who was born and raised in the Queensland outback, Australian Country is compiled by a team passionate about rural Australia for those who are interested in our diverse and fascinating land. By showcasing the intriguing lifestyles of regular country families, sprawling homesteads, charming cottages, cuisines, antiques and collectables, Australian Country inspires readers to recreate the country lifestyle in their own home no matter where they live.

Nearly half of all consumers trust and believe the advertising in magazines — that’s more than any other medium.More than 80% of readers keep Australian Country to refer back to at a later date,** which means Australian Country not only has a long shelf life guaranteeing continued exposure to your business and brand, but our content, including advertising, is trusted by our readers.

Australian Country is a quirky and stylish magazine dedicated to celebrating the best of our country lifestyle. Each issue of Australian Country provides readers with inspirational stories from the vast swathe of Australia beyond the metropolitan fringes.

Our travel stories encourage readers to venture off the beaten track, whether in Australia or lesser visited overseas destinations.

We care deeply about this incredible land we call home, and try to weave a sustainable message into every story in the magazine. We have a social conscience and we support charities and good causes.

Australian Country is not a celebrity magazine; it’s a magazine devoted to covering the parts of Australia the others overlook.

Kirsty McKenzie, Editor Universal Media

Readership: 110,000+ Newsagents: 3000 456 stores Frequency: 6 issues per year Cover price: $8.95 Available on: Google Play, Zinio, Apple, Nook & Pocket Mags

OUR READERS

Meet the Reader

ighest % h e h t h it W SW in Qld & N

3/4

2/3

are women

live outside metro areas

90% are over the age of 30

45% have g livin children m at ho e

66% travelled within their state or territory

55%

take a short break every 6 months

34% of visitors travelled interstate

85%

live in a freestanding home

EDITORIAL

Regular Features • My Life in the Country Ordinary Australians living extraordinary lives in the country.

• Escape Routes Traveling to an exploring the lesser known parts of the country and abroad.

• Heritage Orders At home with the residents of a property with a historic background.

• Producer Profile Up close and personal with the grower or maker of extraordinary Australian product.

• Inspired by Country Bringing the country connections into the urban environment.

• Food Files Showcasing home-grown producers who know how to make the most of seasonal produce.

NEW! Themed Gift or Essential Product Guides each issue: #25.1 Bathrooms #25.2 Kitchens #25.3 Heating #25.4 Winter Warmers #25.5 Spring Gardening #25.6 Christmas

• Fashion Quarterly seasonal lifestyle fashion shoot.

Deadlines

Comp.

Ad. Booking Material Deadline Due

Issue

Publish Date

• Garden Profile Spotlight on a garden in its seasonal glory.

Australian Country 25.1

1 Oct

29 Oct

20 January

Australian Country 25.2

19 Nov

17 Dec

17 March

Australian Country 25.3

21 Jan

18 Feb

12 May

• Artist In Residence/ Collector Profile

Australian Country 25.4

25 Mar

22 Apr

14 July

Australian Country 25.5

20 May

17 June

8 September

Australian Country 25.6

22 July

19 Aug

10 November

*Cancellation deadline is 6 weeks prior to booking deadline

Advertising Rates Display Advertising

Casual

x3 issues

x6 issues

Double-Page spread

$3210

$3015

$2825

Full page

$1910

$1740

$1575

1/2 page

$1215

$1095

$975

*Rates are excluding GST

*Figures are per issue

Marketplace Casual x3 issues Advertising

x6 issues

1/2 page

$625

$540

$490

1/4 page

$425

$375

$295

*Preferred position 10% loading

BEYOND THE MAGAZINE

y Online Directotinr g Premium Lis

Website: 10,000 users p/m 6,100 views p/m australiancountry.com.au

E-Newsletter: 4000+ subscribers

Digital Platforms

Examples of our digital platforms including the monthly Bush e-Telegraph and a custom EDM. Our partnership with Yealands Wines has proved very successful with average open and click-through rates for their promotions. Yealands chose to sponsor Bush Telegraph newsletter followed by an EDM. One of our notable social media aspects is our competitions. Our digital media team organises monthly giveaways reaching thousands of valuable and interacting users. Not only does it bring more followers to your digital platforms, but is also encourages them to follow social media pages of brands and companies we are collaborating with.

Sponsorship of E-News

Digital Rates

Ad Type

x1

x3

x6

Qty. per issue

Ad Type

x1

x3

x6

Leaderboard Banner

$400

$370

$350

Leaderboard Banner

$270

$250

$230

1

MREC

$300

$270

$250

Premium Content Advertising

$350

$295

$250

3-5

Online Directory

Content Advertising

$280

$260

$240

3-5

Lower banner

$250

$230

$210

1

Ad Type

Price

Premium Listing

$1250/year

Regular Listing

$250

*Rates are excluding GST

*Frequency: monthly

BEYOND THE MAGAZINE

reached This post 0 people 0 over 23,0

Facebook: 25,000 @AustralianCountry

Instagram: 12,000 @australiancountrymag

Social Media Australian Country has a highly engaged social audience with a niche following. Presenting real country lifestyle imagery, our social content is effortlessly relatable and exceedingly appealing to country folk. Not only does social media bring more followers to our digital platforms, but it also encourages our audience to follow social media pages of brands and companies we are collaborating with.

Rates Tier

Item

Standard Rate

Estimated Reach

Tier 1

1 crafted post

$450

2000

Tier 2

1 crafted post + pre-approval

$750

4000-7500

Tier 3

1 crafted post + pre-approval

$950

6000-12500

Tier 4

1 crafted post + pre-approval + spot test

$2650

15000-25000

Tier 5

1 crafted post + pre-approval + spot test

$3000

25000-50000

AD SPECIFICATIONS

Full Page Bleed Size

288mm deep 220mm wide

Trim Size

278mm deep 210mm wide

Type Area

258mm deep 190mm wide

Double Page Spread Bleed Size

288mm deep 430mm wide

Trim Size

278mm deep 420mm wide

Type Area

258mm deep 400mm wide

(type area note: allow an additional 10mm in centre for spine)

1/2 Page Vertical Type Area

250mm deep 90mm wide

1/2 Page Horizontal Type Area

120mm deep 185mm wide

1/2 Page Junior Type Area

180mm deep 115mm wide

1/3 Page Vertical Type Area

250mm deep 55mm wide

1/4 Page Vertical Type Area

120mm deep 90mm wide

1/8 Page Vertical Type Area

60mm deep 90mm wide

UNIVERAL MAGAZINES USES CTP TECHNOLOGY IN PRODUCTION OF THIS MAGAZINE. COMPLETE MATERIAL IS TO BE SUPPLIED AS A HIGH RESOLUTION PDF ONLY Note: It is essential to send a colour proof regardless of whether your advertisement is sent via email or CD/DVD.

PDF files will be accepted by: • WEBSEND To use Websend visit www.websend.com.au and register or for assistance call Websend Support on 03 8689 9000 or toll free (Aus) on 1300 79 89 49

• QUICKCUT For more information regarding Quickcut services please contact: Technical Support 1300 768 988, www.quickcut.com.au

DIGITAL SPECS:

• All images MUST be 300 dpi at 100% • Images and graphics used in the document should be saved as Greyscale or CMYK. Elements saved in the RGB OR SPOT COLOUR MODE ARE NOT ACCEPTABLE PLEASE CHECK ALL FILES CAREFULLY AS RGB AND SPOT COLOURS WILL NOT PRINT ACCURATELY Note: We do not accept Powerpoint, Word, Excel, QuarkXpress and Publisher files. Also please take care when setting up your files to ensure that no overprints have been unintentially used. We will not take responsibility for files set up with an overprint, which can cause a file to print incorrectly.

PROOFS:

Please include a colour proof with all material. If a commercial 3DAP proof is not supplied, we cannot be held responsible for the colour of your printed advertisement.

Universal Magazines will only take responsibility for accurate colour reproduction of a digital ad if a digital proof is supplied in accordance with 3DAP guidelines. Website - www.3dap.com.au For more information or to obtain a 3DAP proof you can contact WEBSEND (03 8689 9000) Note: Colour matching cannot be done unless a colour commercial 3DAP printer proof is supplied. If a proof is not supplied we will not accept responsibility for exact colour reproduction. Laser proofs are not considered a commercial printer proof.

METHODS OF SUPPLYING MATERIAL FOR THE DESIGNING OF YOUR AD TO UNIVERSAL'S DESIGN STUDIO • FTP (ftp.unimags.com.au) For more information regarding our FTP site and your username and password please contact your Advertising Production Coordinator (listed at the bottom)

• Email

files must not exceed 10MB and please check that they are to our specifications before sending

AUSTRALIAN

COUNTRY Real stories from the heartland