POST-RECESSION TRAVEL TRENDS INDICATE A (FAIRLY) SPEEDY RECOVERY
1
Short haul destinations rebounded at a much faster rate
3
Recessions encourage market competitiveness and this will in itself encourage travel to restart (eg cheap flights)
Source: WEForum, Researchgate
2
After 9/11 and SARS, travel and tourism declined sharply in the immediate months, but rebounded quickly
4
Global spend on travel increased 4.7% to just under USD 1bn, in 2010 postrecession
CONSUMERS ARE KEEN TO START TRAVELLING AGAIN
Domestic travel will rebound much more quickly than international travel because of personal opinion and governmental restrictions
Souce: Kantar COVID-19 Consumer research study - March-May 2020.
2: Our unique reach to category
3.8M do not read any other travel brand
4.0m do not read Escape or Traveller
2.4m (58%) of those intending to travel do not read any other travel brand
2.6m (61%) intending to travel do not read Escape or Traveller
Source: Source: emma™ conducted by Ipsos Connect, People 14+ for the 12 months ending March 2020. Explore Print; Inserted into Saturday edition of ACM Daily Publications. ACM Digital intending to travel overseas or domestically n12m. based on brand consumption/all platforms
Explore Double Page Advertising Feature With Extended Coverage What: A double page advertising features with 2 x ¼ page ads. We will focus on your destination to attract increased visitation. How: Our travel journalists will work with you to write a special feature showcasing your regions highlights and attractions. In addition to Explore, your advertising feature will be inserted into the Northern Beaches Review, Northern Rivers Review plus the Sutherland & St George Leaders. Investment Inclusions: 2 page print feature with articles featured across digital channels Investment: $13,000 per edition ex GST including Explore, Northern Rivers Review, Northern Beaches Review along with the Sutherland & St George Leaders. Inclusive of advertising and editorial. 1.34 million readers (based on projected audience figures for Explore, Northern Beaches Review, Northern Rivers Review and The Leaders combined) Northern Rivers Review extended coverage available from 31/10/20. Please speak to your advertising representative for Explore and extended coverage opportunities and pricing.
SYDNEY’S NORTHERN BEACHES Resident Profile Northern Beaches residents are big spenders on travel - internationally and domestically - and will be looking to spend that international money on Australian shores while there is no other option. They are open-minded travellers keen to check on travelling options online - likely done in conjunction with the influence of print and magazines, as they say their travel plans are heavily influenced by print, They like a range of holiday activities, meaning they would benefit from exposure to a variety of options. They are big spenders on holidays - $7,650 per year versus the Australian average of $5,850 EDITORIAL CONTENT Minimum 8 pages of local content and 2 pages of local sport per edition State, National and International news sourced from Canberra Times and ACM journalists Lifestyle, travel, real estate, classifieds, announcements Letters, Comments, classifieds etc DISTRIBUTION: 65,000 copies every week 60,000 letterbox drop | 5,000 bulk drop Guaranteed numbers LAUNCH DATE: October 7, 2020 PAGINATION: 48+ pages PUBLISHING DAY: Wednesday
The Northern Rivers Resident Profile The area of coverage is Byron Shire, Ballina Shire, Lismore and Casino. $2 cover price, conservative estimate of 10,000 circ. One of the fastest growing regions in Australia. Pockets of High socioeconomic Tabloid format. Weekly, Thursday distribution Editorial - 'Love where you live' philosophy. Very positive, combination of Lifestyle and Community News, Travel, food, general fun stuff.
There are 182,000 18+ adults living in the Northern Rivers region. As a group they tend to be older, and better educated on average than the rest of the regional Australian population.
They enjoy travelling and are willing to spend on their holidays - spending 21% more than the average regional Australia on holidays.
St George & Sutherland Shire Leader is part of Australian Community Media's Sydney suburban group. These titles are designed to provide local residents with specialised local news, sport, council information, entertainment and events, as well as product or service availabilities in their local area. By constantly supporting businesses, as well as sponsoring many local events, the St George and Sutherland Shire Leader is able to provide residents with specialised local news on sport, council, entertainments and community events, as well as products and services available.
Name: Suzy Parker National Sales Manager - Explore M 0414 914 426 E suzy.parker @austcommunitymedia.com.au