Globally renowned designer Kelly Hoppen MBE talks Amenities
WELCOME
Welcome to Amenities, a new magazine for everyone with a passion for designing and delivering the best onboard passenger amenity kits and sleeper suits. Amenities aims to be different by taking a more in-depth look at what is important to the passengers when considering the design of a new amenity. The magazine will draw on the wealth of knowledge the TravelPlus Media team has accumulated over the past
10 years in organizing the Airline Amenity Bag Awards.
Amenities reflects industry trend and innovation.
On every page we promise to show you the amenity world as it is through the eye of the passengers, designers and industry experts.
We are also conscious that it will be the comments and recommendations from you, the reader, which will make Amenities truly successful. So we look forward to hearing your views, be they critical or complimentary, as the issues of Amenities Magazine progress.
We’ve put together a top advisory team with representatives from a number of the world leading suppliers FORMIA, gategroupHarmony, buzz, Spiriant and AK Services who will help ensure
Amenities Magazine will stay true to exploring the ethos of traveller indulgence through design.
CONTENTS
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28
NEW RELEASES
INTERVIEW
2015 AWARD WINNERS
Elle Beauty Editor, Emily Dougherty
First Class Unisex
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22
29
IN THE SPOTLIGHT
SURVEY RESULTS
2015 AWARD WINNERS
Amentities quiz the airlines
Business Class
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25
31
INNOVATOR OF THE YEAR
2015 AWARD WINNERS
2015 AWARD WINNERS
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CREDITS
INTERVIEW
2015 AWARD WINNERS
New Amenity Bags for 2016
Is the day of Hard Case Amentity Kit over?
The Anita Gittelson Innovator of the Year Award
The passengers have spoken...
Children
Editor in Chief
When Amenities met Kelly Hoppen
First Class Female
Debra Bradbury-Ward
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Editor
OPINION
2015 AWARD WINNERS
Ditch the Razor
First Class Male
debra@travelplusmedia.com Hayley Ingram hayley@travelplusmedia.com Features Editor
Lily-Fleur Bradbury
Published by TravelPlus Media Ltd All editorial inquiries and submissions should be emailed in first instance to simon@travelplusmedia. com
lily-fleur@travelplusmedia.com
Copyright Š TravelPlus Media Limited, 4 The Arcade, Front Street, Tynemouth, NE30 4BS. All rights reserved. Reproduction in whole or part without written permission is strictly prohibited. The opinions expressed by contributors are not necessarily those of the publisher
Publisher
Designer
Amy Brooks Simon Ward
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NEW RELEASES
NEW KITS FOR 2016 SWISS offers a new level of comfort Switzerland’s national carrier offers a new level of comfort to its customers when flying First Class. SWISS, in partnership with skysupply have designed gender specific kits for their male and female passengers. This new concept will increase the variety available to frequent travellers, with a new style of bag being available every year.
sand hues can be found across all items in the new kits. Zimmerli is a Swiss brand that has been handmade in Switzerland since 1871. The attention to detail is immediately apparent, with all items that make up the kit complementing
“We are delighted to have created a conclusive, stringent concept with attention to detail together with SWISS”, says Wolfgang Bücherl, Managing Director of skysupply. The new concept incorporates the recognisable Swiss brand Zimmerli’s colour scheme, and the tobacco and
Teaming up with American Life Style brands American Airlines have launched their new look amenity kits, to be found on board from March 2016. These kits will replaces their ‘retrospective’ kits that took inspiration from American Airline’s predecessor carriers. The new kits have been designed, in collaboration with Buzz, and will feature designs and products from big brand names, including Cole Haan, 3LAB Skincare, C.O. Bigelow Apothecaries and Clark’s Botanicals. “We’re investing billions of dollars to customize and elevate the travel experience for all of our customers, and we know our premium fliers are looking for a refined and modern experience when it comes to airline service, right down to the amenity kits for long flights”.” Fernand Fernandez, American’s VP – Global Marketing, told Amenities “We want to set ourselves
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apart from the competition, so this year we teamed up with four amazing American brands to offer a variety of amenity kits for each premium cabin in a bag they’ll want to reuse.”
each other throughout. Within the tasteful cotton canvas bag, passengers will find luxury la Prairie cosmetic items, to ensure their utmost comfort whilst onboard, and making it a valuable take home gift.
Is this the future of economy passenger comfort? A new product for passenger – the Woollip – may be the next item to end the discomfort caused when travelling in the increasingly cramped economy cabins. Designed by Diane and Franck Levy, both of who have a large number of air miles under their belt. The Woollip is an inflatable cushion, inspired by a front facing massage chair, that allows passengers to support their back,
neck and head, without the need for more set space than the general economy seat provides. The product is as light as a smartphone, and fits in to hand luggage! Sounds almost too good to be true. A product that helps me sleep and doesn’t weigh anything? Only time will tell if passenger agree!
WESSCO and designer label august serve up new amenity concepts. A new partnership between LA-based design label august and WESSCO International is set to bring the spirit of travel and promise of ethical production to airline amenities. Impressed by august’s inspiring designs, local sourcing and manufacturing policies and humanitarian ethos, WESSCO is now collaborating with the firm on fresh and functional collections for airlines...
FORMIA adds OpenSkies FORMIA, announced that, for the first time, it has begun supplying amenity kits to OpenSkies, the Paris-based airline offering premium non-stop flights to New York.
Supplying bespoke kits in the airline’s Biz Bed Class. The in- and out-bound bags, branded with the world famous Chopard luxury label, contain essential Chopard items designed to make the transatlantic crossing as comfortable as possible for passengers.
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NEW RELEASES
A COMING TOGETHER OF TWO OF THE MOST LOVED AUSTRALIAN BRANDS Qantas launched their new range of ‘Country Road’ amenity kits for their premium economy passengers on Australia Day, 2016. The unisex kits, designed in partnership with Buzz, come in a black and white gingham print and include a matching Country Road-branded eye mask, black socks and a dental kit with a toothbrush and toothpaste. “We have always offered comfort items in Premium Economy, but we wanted to add an extra bit of luxury with the new Country Road amenity kit, which customers can use after the flight as a make-up bag, pouch for a smart-phone or personal earphones and the like,” Phil Capps, Qantas’ Head of Product and Service Development told Amenties These new premium economy amenity kits will be available in on all Qantas Airbus A380 and Boeing 747 flights, and are designed to give the passenger’s a truly Australian experience.
Debut of Famous British luxury brand on Aeromexico Aquascutum, the famous British luxury brand, can now be found onboard an airline for the first time in their history. Aeromexico, in partnership with Formia, has adopted the Aquascutum brand for their Business Class passengers. With it’s distinctive, subdued navy blue, cream and brown colouring, it very much appeals to the conscientious international traveller. Aquascutum was founded in 1851 by John Emaury, with the aim of creating high quality, and stylish protection from the unpredictable British weather. The brand has since become synonymous with luxury and functionality. Over the years it has been a firm favourite of the
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British monarchy, as well as those in the public eye, including Prime Minister’s Margaret Thatcher and John Major. Aquascutum gained their Royal Warrant in 1897.
The kits contain Aquascutum branded cosmetics, along with the standard socks, eye shade, dental kit and ear plugs, all in a dark brown to complement the waterproofed fabric pouches.
Lux u
ry i and n the a bey i ond r ....
in collaboration with
Abdul Jawad Trading & Contracting Est.
NEW RELEASES
Omani Craftsmen to design new Amenity bags Oman’s artists and designers are being invited to create a brand-new first and business class amenity kits for Oman Air. The winning designs will offer Oman Air’s premium customers an ideal collection of amenities – including toiletries and grooming products – within a bag or box which expresses the very best of Omani culture, creativity and innovation. Oman Air has invited the cream of Omani artists and designers to create its new First and Business Class amenity kits. speaking with Amneities Abdulaziz Al Raisi Oman Air’s Executive Vice President - Products and Brand Development commented “The kits will not only enrich Oman Air’s inflight hospitality, but will also showcase Omani craftsmanship and creative innovation upon the world stage.
FORMIA introduce Mandarina Duck to Brussels Airlines In a move which reflects the airline’s constant drive to further improve customer service and enhance passengers’ journey experience, FORMIA introduce the luxury Mandarina Duck brand for the first time to an airline amenity program. Two different, specially designed Mandarina Duck bags are offered, varying for inbound and outbound flights. Each bag contains a variety of comfort items and cosmetics from the renowned FACE Stockholm brand, synonymous of natural, simple and clean beauty. Commenting, FORMIA Managing Director, Roland Grohmann said: It is a particular pleasure to bring the airline together with the Mandarina Duck brand, a move which marks both companies out as quality-driven, innovative and at the forefront of customer satisfaction.”
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Air India to promote Khadi products on international flights Seeking to promote the use of indigenous fabric, Air India has decided to use natural and eco-friendly khadi products on its international flights, The amenity kits are given to both First and Business class International passengers. The kits include khadi hand sanitizer, moisturizer lotion, lemongrass, handmade soap, lip balm, and rose face wash,. KVIC will supply 25,000 kits
IN THE SPOTLIGHT
In the spotlight... Is the day of hard case amenity kit over?
Amenities puts Roland Grohmann, Managing Director of FORMIA in the spotlight. What have Hard cases brought to the amenity kits offer? Hard cases have disrupted the landscape of amenity kits, conventionally the classical cosmetic bags or pouches. They have a strong connection with the hard case suitcases hence they convey the same idea of quality in terms of durability, quality, protection of valuables, etc. With the introduction of hard cases, the range of post-flight uses given to amenity kits has broadened and exceeded the context of cosmetics and toiletries. Hard cases are often reused for carrying and protecting electronic devices, chargers, adaptors, etc. They are also preferred as jewellery boxes, and any
other usage where its hard shell is key to protect valuable contents. Where do you think resides the success of Hard cases for amenity kits? We believe the success of these kits lay on the same principles that make ‘luxury limited editions’ so attractive: when a brand produces a product in limited availability, it reinforces the brand’s mythology, and appeal to consumers looking to purchase an uncommon piece of a brand’s history. These kits tick all the boxes that make exclusive products highly desirable: A premium brand: the allure of an uncommon piece of the brand’s history Exclusivity: limited access to the
product, scarcity. Limited editions: ‘pièce Unique’ available for a limited period of time. Collectables: future memorabilia and trigger desire of collectors to own a rare piece of a favored brand’s history Sense of belonging: being part of a premium selected class. An example that embodies all these variables for success, is the case of Rimowa amenity kits on board EVA Air’s Royal Laurel Class, its high end Premium Business class. FORMIA’s mission is to delight its customers by providing products which, in turn, delight their own customers. We are immensely proud that EVA Air has continued to place their trust in FORMIA over the years to devise and supply their onboard amenity kit offer. Royal Laurel passengers are presented
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IN THE SPOTLIGHT with a RIMOWA branded hard shell case in a specially commissioned colour designed to complement EVA Air’s own corporate colours. The rotation of customised colours and the cycles over a limited time-duration have reinforced the exclusivity factor, fuelled collector’s ambition and created unique memorabilia of the airline’s strive for quality and service. This quality lends itself well to EVA Air being ranked the 8th best Airline in the world. With hard cases from Samsonite, Dot-Drops and Rimowa is there room in the market for more brands? There are brands with a very different image and positioning in comparison to the above mentioned, that bring to the table other unique values and styles, with an equally practical and functional design but a different product aesthetic. Brands such as Samsonite are synonymous with worldwide travel, and remain unchallenged in this category. Other brands could target a different audience and tap into another type of emotional connection with the user, e.g a strong link to the fashion industry or celebrity world. This is the case, for example, of Bric’s, the premium Italian luxury brand with whom FORMIA has developed a classy range of hard cases inspired by the distinguishable style of the brand’s iconic designs. Are you looking at working with new brands to offer more hard cases? FORMIA has become a global reference in the amenities market for hard cases, and there are several brands approaching us to develop for them a hard case. We thoroughly scrutinize the brands we bring to the market and make sure our portfolio is comprehensive, distinctive and unique but not overlapping.
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Are other luggage brand now seeing the potential for product placement? Yes, definitely. Many retail brands, not necessarily luggage brands, have learnt that exclusive products such as amenity kits are a great addition to their brand allure and create an element of scarcity which enhances desire, thus benefitting their brand. Is the day of the hard case coming to an end? Not at all. This is just the beginning and they will continue to offer developments in various directions.
“These kits tick all the boxes that make exclusive products highly desirable”
Furthermore, some airlines also opt to combine hard cases and soft bags to cater to the inidividual preferences of their passengers. What next for the case? We work on different directions with each brand, always tapping into the latest trends, or answering a latent need from passengers’ everchanging wants and needs. In our current context, where consumers
are constantly seeking for more personalization, one direction we are exploring is based on providing a high level of differentiation through prints applied to the hard cases. With customization leading some luxury brands’ strategy, the possibility is here, beyond offering color variations, to have a blank canvas as a vehicle of communication between brand-airline-user and adding an emotional touch to the kit whilst still respecting the DNA of the brand. It seems that the hard case is mainly popular now with carriers based in Asia. Why? The main reason for this is budget,
as these kits are more costly than soft bags. However, in terms of appreciation, they are globally renowned and coveted by airline passengers. We have recently offered Aeromexico a special amenity kit to use on an extraordinary occasion: the visit of Pope Francis to Mexico earlier in February. For the return flight from Ciudad Juarez (MX) to Ciampino (IT) Aeromexico presented a distinctive amenity kit for the Pope: the kit’s prominent feature was a Dot Drops hard case.
INNOVATOR OF THE YEAR
Sarah Klatt-Walsh Director Inflight Product & Services Swiss International Air Lines, Ltd
The Anita Gittelson Innovator of the Year Award
S
arah Klatt-Walsh is the very worthy recipient of the inaugural Anita Gittelson Innovator of the Year Award at the 6th TravelPlus Airline Amenity Bag Awards. A native of Chicago, USA, and a dual Swiss-American citizen, Sarah started at SWISS as General Manager Catering Operations, and has been with SWISS since 2002 in different product roles, responsible for all areas of the customer experience from Ground to Cabin Interior to Inflight Services. Her current role as Director of Inflight Product & Services allows her to focus on the hospitality side of the business. Together with her team, she directly influences the onboard experience – and overall customer satisfaction – of all SWISS customers. With a track record of developing new concepts, products and services,
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Sarah is widely recognised by her industry peers. Her entrepreneurial approach and ability in translating research to products and services that benefit the passengers saw Sarah bring to life both the game changing winter and summer season amenity kits. Designed to reflect the heritage, alpine terrain and winter sports commonly associated with Switzerland, the ‘Winter Collection’ kits include a beanie hat and a neck warmer, both offered on flights into Switzerland. On flights from Switzerland, passengers will receive felt bags, including an iPad case, made from recycled PET bottles. These kits have won the “Travel Plus Award for the Most Innovative Amenity Kit 2014” as well as an Innovation accolade at the On
Board Hospitality Awards 2015. The SWISS Summer Edition comprise of a range of six amenity kits highly focused on sustainability and usability after the flight. The modular collection, all made from recycled PET bottles, features a large tote bag available in four different designs, provided on outbound flights. On flights to Switzerland passengers receive four different re-usable smaller pouches that can be connected to the totes. Designs vary from an inner pouch, a document holder and a wallet holder to a drawstring bag. These kits reveal the forward-thinking and out-of-the-box approach that Sarah brings to the onboard offering of Swiss International Air Lines, and as a reference worldwide.
ecoTHREAD™ blankets deliver comfort made from 100% recycled plastic drinking bottles. Recognised with awards for design, innovation and sustainability, ecoTHREAD™ helps airlines lessen their environmental footprint.
TRAVEL PLUS SUPPLIER OF THE YEAR 2015 Plus Multi-Award Winning Products AMENITIES MAGAZINE
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INTERVIEW
WHEN AMENITIES MET KELLY HOPPEN... The globally renowned designer and entrepreneur talks to us about her view on amenity kits
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s an independent 16-year-old with a relentless passion for design, Kelly Hoppen was given the opportunity to design a family friend’s kitchen. This modest commission not only created a teenage entrepreneur, it kick-started one of the most celebrated and extraordinary careers in the home design industry.
fusion of East meets West; clean lines and neutral tones, blended with charming warmth and sumptuous opulence. Kelly is honoured to be the recipient of copious design awards and the proudest point in her career to date came in 2009, when she was made an MBE for her services to home interior design.
Kelly’s ever-evolving style is underpinned by a subtly coordinated
She puts her stamp on the homes, yachts and jets of private clients,
What do you love in the amenity kits you have received? I love when miniature hand creams are included. I find them so useful and often carry them around for use for days after.
Have you a favourite amenity kit? No specific amenity kit has left an impression on me in terms of design.
Do you feel that Airlines work hard enough to create amenities that their passengers need/want? Some do and some don’t, you can tell when an airline has made an effort to do market research because thoughtful items you wouldn’t expect are included in their kits. Do you find them aesthetically pleasing? I feel that many are generally well designed for their purpose but at the same time amenity kits can be a bit too plain.
With regards to the cosmetics within the kits do you feel that fragrance should be included? I see fragrance as a luxury not an essential, so it adds a nice touch to be included. Do you like perfumed products? Or would you prefer unperfumed? I personally prefer unperfumed products so that my fragrance is my only scent. Or if it must be perfumed, I like organic type scents.
as well as select commercial projects the world over, including hotels, restaurants, and aircrafts, even designing a first class cabin for British Airways a few years ago,. Amenites Magazine took the time to interview Kelly about her feelings toward airline amenity kits...
What do you dislike in amenity kits you have received? Nothing in particular. I usually just discard anything I don’t use. When travelling what would be your dream amenity kit? Other than the usual essentials, it would include a mixture of products by respected brands like Liz Earl face cream, Eight Hour hand cream and lip balm by Rodial. What are your travel essentials? A good facial cleanser, Bobbi Brown BB Cream spf 35, YSL Opium fragrance, my Amanda Wakeley beach Kaftan, Melissa Odabash bikini and Skinny Tan fake tan and Glow.
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INTERVIEW
PROJECT SHOWCASE: E T I H A D A I R WAY S BUSINESS CLASS AMENITY KIT
When Etihad Airways wanted to further push the boundaries of conventional airline hospitality and surpass the status quo of onboard comfort for their newly revived Business Class, they chose Galileo Products as their preferred supplier. Etihad Airways continues to receive a range of awards that reflect its position as one of the world’s leading premium airline brands, including World’s Leading Airline at the World Travel Awards for seven consecutive years. We proudly designed, developed and delivered the new business class amenity kit which launched in October 2015. Galileo worked exclusively with Etihad Airways and luxury skincare and lifestyle brand Scaramouche + Fandango to craft custom-formulated cosmetics and in-flight comfort items that help deliver on its vision to ‘reimagine flying’. The result is a brand collaboration that elevates the customer experience; inflight, and in the lounges, across every touch point of the traveller journey.
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OPINION
DITCH THE RAZOR! Why do airlines insist on giving men a shaving kit in their premium kits? Most men appreciate the lip balms, hand creams, eye gel and age revitalization moisturizers (yes please!), but a razor? You would need to be brave to use one of these razors on the ground, but even more desperate to shave your dehydrated face at 30,000 feet, they are really only useful for that unavoidable, emergency shave.
K
ing of Shave founder Will King told Amenities, “Regarding razors in First Class amenity kits, these (the ones i've seen anyway) are typically twin blade disposable, and not exactly premium. You'll get an ok shave, but more Economy Class than First Class.” Will continues “We have looked at this area for years, however, airline amenity kit procurement companies are typically tasked to source at an extremely low cost, and you'll rarely if ever see a 'high performance' razor included in any major airline’s onboard offerings.” Nick Gilbert, Fragrance Ambassador for British perfumers Penhaligon’s
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adds, “The single most important aspect of a good, comfortable, shave is moisture: ensure your shave cream is enriched with humectants like glycerin, and are made with a gentle vegetable base so as not to dry out the skin. Especially important if shaving in flight, as the recycled air pulls moisture away from the skin.” First Class amenity kits are filled with products synonymous with luxury, featuring high end fashion brands that would appeal to the most discerning passengers. So why is it, when it comes to men’s razors
and shaving kits they are so often underwhelming?
“Regarding razors in First Class amenity kits, these (the ones i've seen anyway) are typically twin blade disposable, and not exactly premium. You'll get an ok shave, but more Economy Class than First Class.”
SPIRIANT adores amenity kits SPIRIANT expands its expertise and global presence in Amenity Kits Along with a continuous worldwide growth, we bring together and develop unique expertise to be your trusted partner. This is why we have created a new team dedicated to your passengers’ needs in the exclusive field of amenity kits and onboard comfort. Whether it is the high-end branded kits for premium passengers or smart personalized kits for buy-onboard concepts - SPIRIANT adores amenity kits and will help you to make the right choice for your passengers. To get an insight on the latest trends and designs contact us at info@spiriant.com or visit www.spiriant.com for more information.
INTERVIEW
EMILY DOUGHERTY, ELLE FITNESS & BEAUTY DIRECTOR Although I’m an incredibly loyal flyer (I love you, Delta, for ever and ever), I do get a rush every time I get to fly Business or First on a new airline because I get to discover a new amenity kit. But unfortunately, quite frequently, the outside trumps what is inside: a fancy partnership with a famous-name designer results in a Instagram-worthy collectible pouch, but then is filled with a random assortment of products that don’t seem to be chosen with much care. For example, all perfume and cologne samples should be banned: unless you have bought out the entire cabin, don’t spritz any fragrance while on board. This might not make the Duty Free execs happy, but an airline cabin is not the proper place to test fine fragrance. And aerosol deodorants are another no-go. Also, I’ll (hopefully) never have shave on a plane, so I personally don’t need shaving cream. I do appreciate bags that have been tailored for gender, as long as it’s done thoughtfully (don't drop extra fragrance samples in the bag made for women and call it a day). But a truly wellcurated bag is gender-neutral. After flying a few times on the same airline, I’ll always leave that cunning, designer pouch behind -- how many little bags does one person need? I never leave behind the eye mask, the ear plugs, the toothpaste and the lip balm. I love Delta’s Malin & Goetz x Tumi collaboration for it’s simplicity, plus the lip balm is simply the best lip balm in the world.
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Air France’s Givenchy amenity kit, designed for the airline’s 80th anniversary, was incredible: from the soothing, deputing eye-balm to the luxe skin cream, it was exactly the type of amenity bag that makes you change airlines. Air France also brilliantly incorporated Biologique Recherche skincare products, a favorite of the most radiant-skinned beauty editors, into their First class sets, so it's no surprise that most magazine editors only fly Air France when headed to shows or photo shoots. And as a fan of essentialoil-powered products, I’m always happy to unzip a pouch and find Aesop or Aromatherapy Associates (bravo, Cathay Pacific and British Air!). I love the Jet Blue Birchbox set: I don’t need another little bag, so I appreciate this simple box filled with a smart assortment -- Kudos, Jet Blue, for being the first airline to give me a tube of sunscreen: sunscreen, unlike fragranced body lotion, is, according to most dermatologists, the most important skincare product in anyone's regimen.
If I was designing an amenity kit that would please even the most picky beauty editor, I would keep the basics and perhaps downgrade the pouch. I would instead spend a little more on the sleeping mask: they should be soft and breathable, but fully block the light.
And an extra two ear plugs per kit: I always lose one halfway through an overnight flight. In addition to lip balm, hand cream, and a non-scented face lotion, I’d love a good face mist (my current favorites are from Lake & Skye) as well as some wipes that would work as both a hand and surface sanitizer (the lavender Herban Essentials smell amazing and don’t irritate or dry sensitive skin). And on the subject of wipes — they don’t count as a liquid, so I’ll always bring an assortment on a flight -- a good makeup-remover face wipe would also be appreciated at the start of any flight (I travel with Bioderma’s Crealine wipes, but would love a single dose version).
If I have a chatty neighbor or especially long flight, I’ll pop on a sheet mask, such as one from SK-II or Dior: they will scare off even the most talkative flyer, as well as give skin a needed mid-flight boost of moisture. (However, they have caused more than one flight attendant to ask if I am feeling okay). A small single-dose nonvasoconstricting preservative-free moisturizing eye drop would keep the red eye away. Many models travel with under-eye masks to pop on just before landing, but that Givenchy roller-ball does the trick with less mess. Last but not least, a small tube of mineralbased SPF 30 sunscreen would be another amazing arrival essential, especially on flights to sunny climes.
“Air France’s Givenchy amenity kit, designed for the airline’s 80th anniversary, was incredible: from the soothing, deputing eye-balm to the luxe skin cream, it was exactly the type of amenity bag that makes you change airlines”.
SURVEY RESULTS
Amenities quizzed the Airlines “Airlines set to increase spending on onboard kits over the next 24 month” We asked the airlines on what they felt were the most important passenger amenities to included in their onboard kits, there plans for the future in respect of replacement / renewal policy and future expenditure The survey was conducted during February 2016 using an online questionnaire that was emailed direct to those airlines that had entries in this year’s award. This infographic provides a summary of the initial finding the full repot will be published in May
A DENTAL KIT WAS RATED AS THE HIGHEST PRIORITY WITHIN AN AMENITIES KIT with 77%
46% VOTED MENS RAZOR AND SHAVING CREAM AS THE LOWEST PRIORITY.
70% RATED An EYE MASK TO BE A HIGH PRIORITY. 22 AMENITIES MAGAZINE
HALF OF THE VOTES SHOWED THAT SHOE SHINE WAS THE VERY LEAST PRIORITY
69%
CONSIDER IT IMPORTANT THAT AN AMENITY KIT IS ASSOCIATED WITH A LEADiNG BRAND
WHEN ASKED ABOUT SPENDINGS ON AMENITIY KITS... DATA SHOWED THAT EACH AIRLINE PREDOMINANTLY ANTICIPATED TO CONTINUE SPENDING THE SAME OVER THE NEXT TWO YEARS
OVER THE NEXT TWO YEARS... IT WAS HIGHLIGHTED THAT AMENITY BAGS ARE REPLACED/REFRESHED EVERY 6 MONTHS ON AVERAGE
44%
ANTICIPATE ON INCREASING THEIR SPENDING FOR BUSINESS CLASS AMENITY KITS . AMENITIES MAGAZINE
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2015 AWARD WINNERS
The passengers have spoken the winners are... The judges were presented with an unenviable challenge this year as they tried to whittle down the entries to just four shortlisted bags in each category. The standard this year was higher than ever, and the judging process saw 48 regular travellers split into focus groups appropriate to the categories they were being asked to judge. From these four shortlisted entries, the judging panels discussed, and commented as to which bag was worthy of the coveted gold seal of approval. For your interest, and delight, we have a showcase of the premium winning bags, alongside some of the judge’s comments.
THE SEAL OF PASSENGER APPROVAL...
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2015 AWARD WINNERS
First Class Female Saudi Arabian: Harmony-gategroup
“The epitome of elegance and first class style with outstanding contents. The design of the bag was beautiful, and well thought out, being adaptable into a ladies clutch or evening bag”
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First Class Male Lufthansa: Spiriant
“A modern, clean and useful design, with high quality products. The subtle colours and understated branding made the simplicity feel suitable for the class of passenger it was designed for.�
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2015 AWARD WINNERS
First Class Unisex Air France: Givenchy
“This bag was fashionable and luxurious for both men and women, making it a perfect unisex gift, though felt it lacked the sophistication of last year’s entry.”
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Business Class Europe Africa Virgin Atlantic: Harmony-gategroup “Two great re-usable designs for outbound and inbound flights, with great attention to detail and quality products inside.”
Business Class The Middle East Etihad Airways: Buzz
“Exciting new, innovative concept with destinationspecific, eye catching, colourful designs and tour guide. For passenger’s it starts their holiday, or business trip whilst still onboard” AMENITIES MAGAZINE
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2015 AWARD WINNERS
Business Class The Americas Hawaiian Airways: WESSCO International “With the use of vibrant colours, it is a bag that gives a real feeling of being on holiday. It is a nice touch to use a design inspired by Hawaiian art and contents of local products.” Business Class Asia/Australasia All Nippon Airways: WESSCO International “Simple yet elegant design with lovely products provided inside. The design has a lovely feel, and is a special gift for the Business Class passenger.”
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The Children’s Goody bags, the judges were very impressed with the level of high quality design and understanding that had clearly gone into to develop kits that entertained young flyers. Nearly all the bags can be used long after the flight, doubling as shoulder bags or back packs, to mini IPad case, school pencil case or bike bag. All are designed in bright colors, and there was even one that glowed in the dark!
Children’s Goody Bag Over 6 Qatar Airways “Overwhelmed by this amazing bag with exciting and endless activites’ and fun lunch boxes containing the games’ Children’s Goody bag Under 6 Singapore Airlines Singapore has catered for both boys and girls with great products for both sexes and an impressive variety of activity in the fun Disney franchises
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