MARCH 2010
The Magazine for DestinationTravel Specialists
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FITUR’s 30th Edition an Exhibit of Strength in Challenging Economic Times
Richard Doumeng Named 2009 Caribbean Hotelier of theYear
INDUSTRY EVENTS
FITUR’s 30th Edition an Exhibit of Strength in Challenging Economic Times The fair, which took place January 20–24 in Madrid’s IFEMA, drew 211,718 visitors.
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tressed economy notwithstanding, the 30th International Tourism Trade Fair, FITUR 2010, managed to attract almost 11,000 companies from 170 countries, with 211,718 yearning to learn the latest news in tourism January 20–24 at IFEMA. Although professionals dropped six percent from the last edition, the percentage of visitors from abroad was maintained — 18 percent of the total, confirming FITUR’s strength. The Fair, obligatory as always for the media, attracted over 7,352 reporters. The Hotel Industry, representing 39 percent of the total promotion, were prominent exhibitors, followed by Spanish Official U.S. Ambassador Alan Solomont with wife Susan at the ribbon cutting for Discover Institutions and in third place Travel America’s new Pavilion. Agencies. A majority of professional visitors belonged to the Travel Agency and Hotel Industry segment, FITUR CONGRESOS comprising 17.5 percent and 15.1 percent respectively. They As a prelude to FITUR, on January 18 and 19 FITUR were particularly interested in promotions by Travel CONGRESOS was held at the Madrid Convention Centre. Wholesalers and Tour Operators (14.8 percent), and those of These conferences attracted 139 Spanish companies from the Travel Agencies (12.4 percent), followed by proposals re- business travel, with 187 international buyers originating lated to the Hotel Industry (10.7 percent). from 39 countries. First-time participation of buyers from Thirty-one percent of professionals sought proposals related Saudi Arabia, the Philippines and Taiwan is noteworthy. to Europe, while America aroused interest in 15 percent, as In two days, 4,300 professional appointments resulted from did Asia and Oceania. The objective of 13 percent of the visi- the meetings. tors was promotions offered by Africa and the Near East, with interest approaching the percentage of more traditional des- Business Initiatives tinations like America. Eighteen percent came to FITUR The 2010 edition witnessed the creation of RECEPTIVO looking for promotions within Spain itself. ESPAÑA (Incoming Spain), to provide greater visibility and encourage meetings between professionals interested in Discover America Spanish incoming tourism. Consolidates and Expands To encourage energy efficiency in hotels, FITUR GREEN This year, Discover America integrated exhibitors under a was designed in collaboration with the World Tourism single umbrella, increasing its exhibition space to well over Organization (WTO) and the Madrid Tourist Board. 3,000 square feet, and nearly doubling exhibitors to 47 in this Companies such as Robert Bosch España S.A., TÜV show compared to around 25 last year. Rheinland Iberica and Home Hotel Energy took part; they Biggest exhibitors were NYC Company, Las Vegas, Orlando also gave a workshop January 22 on energy solutions for hoand Dollar Thrifty. Remarked Michael Walsh, Discover tels. “For the first time, participants had the unique opportuAmerica’s Pavilion Project Manager for B-FOR International: nity to join up with experts in energy technology specializing “Visitors this year literally stood in line for over an hour to be in the hotel industry at the FITUR GREEN exhibition,” able to speak to someone about NYC and Las Vegas. This in- pointed out Zoritsa Urosevic, coordinator of the project terest from Spain is phenomenal.” Soluciones Energéticas para Hoteles (Energy Solutions for The U.S. Ambassador to Spain, Alan D. Solomont, was on Hotels) at the WTO. hand for the ribbon cutting introducing the new Pavilion. Successes like those carried out within project SAVE prowww.travelworldnews.com • Travel World News
INDUSTRY EVENTS moted by Sol Meliá were explained. Participants learned of the positive experiences of Relais & Châteaux from International President Jaume Tàpies, and from the European Federation of Youth Hostels in Germany and Scotland where, according to Director of Operations Constanze Adolf, “accommodation is being developed with neutral CO2 emissions.”
market tourism is growing fast; there are many hotel projects, and at this event we can contact professionals of the sector in this continent and offer them our technology,” commented Bernardo Puyol from Delta Informática. Ndiaye expressed the hope that the various contacts made between the Spanish and the African people will materialize into fruitful business relationships.
Encouraging Development
Within Everybody’s Reach
The objective of INVESTOUR was to promote Spanish tourism investments in Africa, contributing to the development of the continent and creation of employment. The forum gathered nearly 62 entrepreneurs from the Spanish tourist sector and the representatives of 112 projects in 24 African states, among them Benin, Guinea, Guinea Bissau, Morocco, Mauritania, Cameroon, Ethiopia, Liberia, Nigeria, Sierra Leone, Tanzania, Togo, Tunisia and Uganda. In all, 256 trade meetings took place at the January 21 conference. Ousmane Ndiaye, regional representative of the WTO for Africa, stated: “In its first edition, INVESTOUR has reached its main objective: to draw the African tourism potential closer to the Spanish market.” Spanish entrepreneurs acknowledged INVESTOUR opportunities: “We have technologies for hotels, and in the African
Social networks, video marketing and future Webs for tourism were discussed at FITURTECH, where Instituto Tecnológico Hotelero (ITH) (Hotel Technological Institute) saw remarkable attendance. The 2010 edition of FITUR instituted a page on Facebook connecting 2,294 fans and also uploaded YouTube videos that included past FITUR events and FITUR CONGRESOS in English and Spanish. A first QUEDADA FITUR was organized, promoted by the social travel network MINUBE.COM. Summarized Álvaro Carrillo, ITH Managing Director, “The market changes, the client changes and FITUR changes with them; this is the FITURTECH concept.” The next IFEMA Fair, scheduled for January 19 to 23, 2011, is already in its planning stages.
Travel World News • www.travelworldnews.com
FITUR, www.fituronline.com
INDUSTRY EVENTS
Florida Huddle 2010 – “Educational” and “Just Plain Fun” 34th International annual Florida tourism show held in Clearwater. JOAN GONZALEZ
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t’s a rivalry, for sure, but a friendly one: Florida’s west coast Gulf Beaches versus its famous, glamorous east coast (Miami Beach, Palm Beach) and on up and down the peninsula. However, as Rosemarie Payne, Director Leisure Travel for the US and Canada exclaims, “We have the sunset!” ( And what a spectacular sunset it is over the water). There are 35 miles of beaches and an excellent way to get around without the hassle of driving is to ride, “The Jolley Trolley.” A visitor’s guide to Tampa Bay Beaches promoted by the Chamber of Commerce states that visitors can spend hours doing a lot or doing nothing at all, adding that, “lying on the beach is considered doing something!” Clearwater was certainly a winning selection by Florida Huddle’s Lynn Warren, President/ CEO and DJ Towle, Director Media Relations for Huddle International’s 34th annual Florida tourism show. The show’s owner and staff, who all live in Florida, rightfully boast that it is the “only trade show in the world owned and operated by Floridians dedicated to bringing buyers and journalists interested in Florida to meet in Florida with Florida’s sellers. In other words, it’s, “All Florida.”
Florida’s West Coast The “Florida Huddle” show was sure to awaken an increased interest in Florida’s west coast with its 35 miles of beautiful beaches. The event drew sellers of travel from the U.S., Canada, United Kingdom, Germany, Argentina, Brazil (and others). The feed-back was all positive. Surprisingly, many visitors in the summer are from Europe when weather in their home cities is usually good, while North Americans and Canadians mostly head south for the winter months in order to enjoy Florida’s sunshine and warmth. Clearwater’s beach on Osceola Avenue has the distinction of being rated the best city beach on the Gulf of Mexico and especially popular is its Pier 60, with its daily sunset festival. The latest newcomer to the area is the Hyatt Regency Clearwater Beach Resort and Spa that opened its doors to the Huddle group the night before its official opening in order to throw a major reception with dinner and dancing. A familiar face for many was Howard Clark, who was well known to the travel industry when he was with the Herradura Hotel in Costa Rica. He is now the Director of Business and Travel Industry Sales for the new hotel with a different twist. The units, all deluxe, are sold to investors who live in them usu-
It was a fun night at the pre-opening party thrown by the new Hyatt Regency Clearwater Beach Resort and Spa for the Florida Huddle group. The music had everyone dancing in the halls.
ally for most of the year and then turn them over to the hotel to rent them out the remainder of the year. For more information on how this all works, e-mail Howard Clark, Director of Business & Travel Industry Sales. (howard.clark@hyatt.com). Coming soon to St. Petersburg is a new Salvador Dali Museum with the grand opening set for January 11,2011. The present museum has been open for 27 years with the largest private collection of the Spanish artist’s works in the world.
A Clearwater Guide For more information on selling Clearwater, get a copy of the official Clearwater, Florida Visitors Guide 2009, published by the Clearwater Regional Chamber of Commerce, 1130 Cleveland Street, Clearwater 33755,(727) 461-0011, Fax: (727) 449-2889 or www.clearwaterflorida.org. Its an excellent guide and includes maps, The guide is called, “Clearwater, Its Award-Winning Beaches and So Much More.”
Don’t Forget Tampa While most of the attention at the show was focused on Clearwater and its fabulous, award -winning beaches, across the gigantic bridges is Tampa, with its fantastic Busch Gardens, a 335-acre African-themed park featuring thrilling (scary) rides, an incredible zoo, live shows, shopping and dining and not to be missed is Ybor City, established in 1886 when the Key West cigar manufacturing business was moved to the Tampa area. It is now a great entertainment district with its Latin influence in music, food and culture.
Florida Huddle 2010, DJ.Towle@floridahuddle.com www.travelworldnews.com • Travel World News
Photo Provided By India Dept of Tourism
Destinations Uncovered. Opportunities Exposed. Relationships Forged.
September 27-28, 2010 Palm Springs Convention Center Palm Springs, California www.destinationsymposium.com
The Event for North America’s Top Producing Agents Uncover the latest destination and niche travel trends and product information in only two days! + A Conference Program Focused on Selling Destinations and Niche Travel + Hosted Agent Program Rewards You for Being an Influential Top-Producing Agent + 1-on-1 Appointments Create Unlimited Business Opportunities for You
Interested in Exhibit or Sponsor Opportunities? Contact: info@unicomm.org Trade Partner:
Interested in Attending as a Hosted Agent? Visit www.destinationsymposium.com
INDUSTRY EVENTS
Third Annual Moroccan Travel Market Takes Place in Marrakesh Exposition extends the “Beautiful Friendship” with the U.S. R O B I N S WA D O S
Places to Stay To the first-time visitor to the magical city of Marrakesh— with its effortless combination of personal warmth, sunshine, colors that range from an eye-popping variety of rugs and carpets to fragrant rose petals and baskets of rare spices and herbs, all swathed in a city whose primary color is antique rose—the 233-year-old friendship between the United States and Morocco should come as no surprise. It’s a remarkably easy city in which to feel at home, whether on foot, in a horse and carriage, a “little cab” (for one passenger) or a “big” one (for more passengers). From the expansive, elegant boulevards that line its upscale neighborhoods to the souks off of the Place Jemaa el Fna, its famed central bazaar, Marrakesh is a stunning blend of sophisticated, contemporary shops, restaurants, clubs and cafés, and wildly exotic alleyways filled with a kaleidoscopic array of merchandise—jeweled boxes, tin ceiling lanterns, leather goods, pottery, and rugs and carpets, to name but a few. Marrakesh is a jewel of the Arab world, yes, but it also compares in certain ways to Paris and even the palm-lined, sun-dappled boulevards of Los Angeles. For all its antiquity, Marrakesh contains a broad spectrum
ROBIN SWADOS
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he third annual Moroccan Travel Market took place in Marrakesh from January 13 to 17 in a warm, sunny and festive atmosphere. Although it was 1942 when Humphrey Bogart made cinematic history in the film Casablanca when he said, “Louis, I think this is the beginning of a beautiful friendship,” the truth of the matter is that the real friendship between Morocco and the United States dates back to December 1777, when Moroccan sultan Muhammad III included America in a list of countries to which Morocco’s ports were open, making Morocco the first country whose head of state publicly recognized the new United States. Relations were formalized with the Moroccan-American Treaty of Friendship negotiated by Thomas Barclay, and signed by Thomas Jefferson, John Adams and Muhammad III in 1786. The 2010 tourist market was only the latest example of the friendly relationship that has long existed between Morocco and the United States.
The entrance to the 2010 Moroccan Travel Market.
of elegant, state-of-the-art places in which to stay, at all price levels, ranging from the famed La Mamounia Hotel, which recently underwent an enormous renovation, to the more mid-priced chain of Ryad Mogador Hotels (there are seven in Marrakesh alone), to stunning one-off boutique hotels like the Dar Rhizlane Hotel, located on the quiet, unassuming Rue Jnane El Harti. The intimate Rhizlane is an especially glorious example of Marrakesh at its most exotic and elegant, with cascades of bougainvillea and roses everywhere, fountains and reflecting pools strewn with incredibly fragrant rose petals (most of them freshly plucked from the owner’s own farm), and rooms so beautiful they would be remembered forever—a perfect setting for a wedding, or special occasion of any kind. La Mamounia Hotel, www.mamounia.com; Ryad Mogador Hotels, www.ryadmogador.com; Dar Rhizlan, www.dar-rhizlane.com Another special place to stay in Marrakesh is the Hivernage Hotel & Spa, one of the Great Hotels of the World, and an ultra-luxurious wellness center located in an elegant residential quarter of the city just a few steps away from the Mamounia. There are 60 suites, several restaurants, high-end shops, and (of course) numerous pools, all focused on a Zen environment of tranquility and well-being. Hivernage Hotel & Spa, www.hivernage-hotel.com
Alternatives to the Tried and True Some of the more noticeable exhibitors at the tourist market www.travelworldnews.com • Travel World News
INDUSTRY EVENTS this year focused on a number of out-of the-way vacation spots ideal for families with children, couples seeking a romantic getaway, athletically inclined vacationers, or anyone interested in branching out to unusual and frequently stunning locations in which to spend leisure time. The first and perhaps most traditional of these is the Samanah Country Club, a gigantic community currently under development (parts are already finished), located some 15 minutes south of Marrakesh. Situated at the foothills of the Atlas Mountains, the Samanah has already been awarded the Best Golf Development Morocco by the Arabian Residential Property Awards, in conjunction with CNBC, and no wonder: it’s a spectacular development of villas of various sizes and styles, available for rent or for sale, to suit any taste or budget, all of them in close proximity to very beautiful golf courses. Though the Samanah’s focus is primarily on golf, there are also eight tennis courts, among many other athletic activities. Other accoutrements include child-care facilities, many restaurants, shops, and full concierge service. Samanah Country Club,www.samanah.com Another of these remarkable and unusual vacation getaways is the Bivouacs du Desert, an open-air community of tents, carpets, candlelit nights, bonfires, and Moroccan-style meals under the desert stars, complete with live music and traditional live spectacles. The Bivouacs offer an opportunity to live life a bit like the nomads do in a luxurious atmosphere every bit as romantic as one might expect. Bivouacs du Desert, www.bivouac.com For the ever-increasing number of tourists concerned about sustainable eco-tourism, Couleurs Berbères—a highly secure, tented community located at the foot of the Atlas Mountains, and about a 45-minute drive from Marrakesh— offers a truly unusual and delightful alternative to the tried and true. Founded by the brothers Loutfi in Marrakesh, this ultra-secure, walled vacation getaway, with its circular arrangement of fully air-conditioned tents, two swimming pools, and a gigantic bonfire around which to commune in the early evening, has more than just tourism on its mind. Created less than two years ago to bring people of different countries and cultures together for even a brief moment in time, Couleurs Berbères is designed to promote solidarity among all its guests, to foster communication between them that might otherwise never occur by providing art workshops for groups or single individuals, and to encourage teamwork through fun activities, whether artistic, creative, athletic, or introspective. It’s a beautifully unusual way to gather a variety of people together, be they individuals, couples or families looking to spend time in a breathtaking geographical environment, or even for business groups to gather together as an expression of a particular marketing message none of its associates are likely to forget. There’s a full bar and tented restaurant serving traditional Moroccan cuisine, an amTravel World News • www.travelworldnews.com
phitheater for live performances each evening, conference rooms, and sports activities that include hang-gliding, mountain climbing, swimming, and even meeting the local Berbers, all of which are enjoyed in ways that improve the standards of living in the surrounding local villages, respect the local population and preserve the environment. Couleurs Berbères, www.couleursberberes.com
Wandering Marrakesh’s City Streets There’s something to be said for simply wandering the streets of almost any city you happen to be visiting, and Marrakesh is certainly no exception. There is, however, a central attraction—the Place Jemaa el Fna, located at the epicenter of the medina (the old city), a visit to which is simply essential. During the day it is a bustling market, replete with friendly monkeys, mysterious snake charmers, and lively musicians; at night, it transforms itself into the world’s largest open-air bazaar, with literally hundreds of food stands selling everything from seafood to chicken, lamb, beef, sausages, tagines, and assorted other local specialties—all not to be missed. For a more traditional sit-down meal, laid-back, casual cafés like La Table du Marché, located at 4, rue du temple are a lovely way to pass the time, and the spectacularly atmospheric Grand Café de la Poste, a two-story mansion built in 1926 that now serves delicious meals in an ambience that can only be described as straight out of “The English Patient.” [The restaurant’s intriguing Web site alone is worth a visit.] And if the visitor to Marrakesh is lucky enough to spend some time exploring the glorious, massive El-Badiâ Palace, the Kosybar Restaurant offers not only fantastic views of it but excellent meals to boot.
Some Souvenirs If one had to choose mementos of Marrakesh, the city might be said to be especially memorable for two things—its carpets and its spices. As for the former, one of the best-known and most reputable collections of antique rugs, Berbers, and kilims is to be found at Aux Merveilles de Marrakech, located at 14, Souk Semmarine, just off the Place Jemaa el Fna. And a great way to bring back special gifts from Marrakesh at low prices is to pay a visit to the beautiful Herboristerie Palais El Badiâ, an herb and spice shop located at 22, bis Arset lamâach Touareg jdad, which has a truly remarkable collection of spices, herbal teas, essential oils, creams and ointments, perfumes, and hibiscus flowers. You won’t forget the shop. And you’ll never forget Marrakesh.
How to Get There All flights from the U.S. to Marrakesh make a stopover at Casablanca, which is a 25-minute flight from Marrakesh.
Moroccan Travel Market, www.mtm.ma
INDUSTRY EVENTS LOS ANGELES TIMES TRAVEL & ADVENTURE SHOW SCORES AGAIN
Ronald Mracky and his wife Sylvia Frommer Mracky, members of the SOCAL ATA Chapter, man their popular spot at the very successful Los Angeles Times Travel & Adventure Show in February at California’s Los Angeles Convention Center. The Los Angeles Times Travel & Adventure Show is the largest travel show in the United States. This year’s February event attracted hundreds of captivating destinations from enticing Malaysia and exotic Indonesia to captivating Lake Tahoe and the laid-back Caribbean islands of St. Lucia and Jamaica. Mracky gave the show a thumbs up, saying “The number of people who stopped by to tell us about the Africa cruises they’ve booked was impressive—and signals that the cruise companies need to get prepared with scheduled products on the West side and the South…” He summed it up as “excellent—double the amount of consumers over last year! Los Angeles Times Travel & Adventure Show, www.events.latimes.com/travelshow
AFRICA TRAVEL ASSOCIATION 35TH ANNUAL CONGRESS REGISTRATION NOW OPEN The Africa Travel Association (ATA) has announced that registration is now open for the 35th Annual Congress o be held May 17–20, 2010, at the Sheraton Gambia Hotel Resort and Spa in The Gambia. Hosted by The Ministry of Tourism and Culture, The Hotel Association, and private sector partners in The Gambia, the theme of this year’s event is Discover Africa’s Genuine Warmth. The four-day international networking and learning event will engage delegates in discussions on a range of industry topics, such as marketing and promotions, public-private partnerships, infrastructure development, niche markets, industry trends, development, responsible tourism, climate change, advocacy, and social media. Attending ministers will participate in a special roundtable discussion on tourism policy choices for the African continent. The program will include several evening events and receptions. Special events include the ATA Business-to-Business Exchange for Buyers and Sellers, offering travel professionals an opportunity to meet and develop business relationships and linkages with 15minute face-to-face appointments. ATA’s Young Professional Network will also meet with local hospitality professionals and stu-
dents during the congress and an African marketplace will be open. Finally, on two separate half-day tours, delegates will explore the historical sites of Albreda and Juffureh, among the country’s other leading tourist attractions. Royal Air Maroc, the official congress carrier, offers discount rates as low as $713 (plus taxes, available on a first-come, firstserve basis) on roundtrip airfares from JFK International Airport in New York City to Banjul, the Gambia via Casablanca, Morocco. Departure dates with this special rate extend seven days prior to and after the congress. The congress sessions will take place at the Sheraton Gambia Hotel Resort and Spa which, along with other members of the Gambia Hotel Association will offer special rates for ATA delegates. Complimentary daily shuttles will be available. Registration can be done online. Special early-bird registration is available for ATA members until April 14, 2010 at $400. After this date, ATA members can register for $500. The non-member registration fee is $600. Advance media registration is also available. Media wishing to attend the seminar must apply for media accreditation by contacting ATA’s info email address. The deadline for registering for the ATA Business-to-Business Exchange is April 15, 2010. Africa Travel Association (ATA), info@africatravelassociation.org www.africatravelassociation.org,
2010 IGLTA SYMPOSIUM AND FAM TO BE HELD IN BEIRUT, LEBANON, OCTOBER 13–18 The Lebanese LGBT community and IGLTA represented by Mr. Makso, the Ambassador of the IGLTA for Lebanon and the Arab World, are extending an invitation to IGLTA’s Symposium and Fam, which will be held October 13–18 in Beirut, Lebanon. This symposium is one of the first of its kind in the Arab World, and offers participants the opportunity to get to know Beirut, one of the hottest tourism spots in the Middle East. Lebanon is a country to be visited during all seasons. At the right time of year, one can ski in world-class ski locations, featuring great runs and deep powder, go to the beach, with a choice of natural beauty or fashionable beach clubs, and then party into the wee hours of the morning—all in the same day. The situation for the LGBT community in Lebanon has significantly improved over the past few years. Gay bars, cubs, restaurants, saunas operate freely and an LGBT center has been created to cater to the community’s needs. During the IGLTA Symposium, the diverse LGBT Arabian communities will be introduced and joining will be activists and representatives from around the region. The participation fee for this event is $700 per person, per single room. All bookings made before June 10 are guaranteed a complimentary room upgrade. Reservations are being taken until September 10 with a $100 deposit required; members are urged to register quickly, as places are limited. IGLTA (International Gay & Lesbian Travel Association), lebanon@IGLTA.org, www.beirut2010.com www.travelworldnews.com • Travel World News
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INDUSTRY EVENTS
ATF Launches “Southeast Asia – Feel the Warmth” in Brunei CONNIE SKOOG
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he ASEAN Tourism Forum (ATF) completed its 29th annual convention and travel exhibition, TRAVEX, in Brunei Darussalam January 21 - 28, 2010. The ten ASEAN member countries—Brunei, Cambodia, Indonesia, Lao PDR (also known as Laos), Malaysia, Myanmar (also known as Burma), Philippines, Singapore, Thailand and Vietnam—were represented by tourism ministers, NTOs as well as booths at TRAVEX . ASEAN tourism leaders collaborated on marketing their region as a single destination. Many of its leaders emphasized the need to simplify travel between their nations and to strengthen appreciation of each other’s tourist attractions. “I can envision a time when traveling through southeast Asia will resemble a tour of Europe with tourists enjoying the same ease of movement,” predicted Sheikh Jamaluddin Sheikh Mohamed, CEO, Brunei Tourism.
Brunei Tourism’s Director of Marketing Jean Christophe Robles Espinosa works with a buyer interested in selling Brunei travel.
Hands-on Website Available to Agents What’s In a Name? The first task for ASEAN tourism ministers was to adopt a new brand name for a joint marketing campaign and web site. A hotly debated name change, from ASEAN to southeast Asia, was at the core of a proposed new image. Anyone who thinks this kind of branding decision is not important has forgotten what Paul Hogan’s “Shrimp on the barbie” did for Australia, or “Got milk?” did for milk! ASEAN Tourism Association (ASEANTA) and ASEAN Competiveness Enhancement (ACE), an organization funded by USAID, introduced a new marketing campaign: “Southeast Asia—Feel the warmth.” Despite the fact that all of the organizations that represent this ten-country region incorporate the ASEAN acronym, those who were researching a new brand discovered that most people had no idea what ASEAN represented and did not associate ASEAN with Southeast Asia. On the other hand, polls proved that most knew where Southeast Asia was located. “Simply visiting the travel section of any bookstore will provide a reason for this,” asserted ACE project director RJ Gurley. “All of the guides to our region incorporate ‘Southeast Asia’ in their titles.” He went on to explain that “Feel the warmth” described the one element that all ten nations, despite their diversity, had in common: a warm, welcoming population. Some ASEAN members agreed that the old brand had failed, but others felt that abandoning ASEAN was a bad idea. At the end of their discussions, the ministers “expressed support” for the change from ASEAN to Southeast Asia, though they did not “endorse” it.
The launch of a new website, www.southeastasia.org, will promote this new marketing campaign and will become a valuable tool for anyone planning a trip to southeast Asia. Though the site is online now, it will be officially launched at ITB Berlin in March. Online bookings will be available through WEGO and SOTA systems. WEGO represents large properties and clients while SOTA caters to smaller and medium travel organizations. When we asked if this large, interactive website would not be another “nail in the coffin” for FIT travel agents, since it allows a potential client to make his or her own travel bookings, the site’s creators answered that that would not be the result of this website. “The days of travel agents just booking a flight and a room have been over for some time now,” stated Rohizam Md Yusoff, CEO/Founder of SOTA (Standard Online Tourism Architecture). “By using our software and/or becoming a part of a regional website such as this one, a travel agent in the USA will generate more business, not less. Even an agent who has no web site can take advantage of the reach of a website such as this one.” He explained by using an example of an American agency with a special expertise in southeast Asian travel. That agency could be listed and linked on the southeast Asia web site as an expert available in the Chicago area, for instance, Yusoff pointed out that travelers still want the personal attention that comes from a knowledgeable agent. A potential client surfing the web for information on southeast Asia would find all of the usual links to properties, background inwww.travelworldnews.com • Travel World News
INDUSTRY EVENTS formation and blogs found on many other travel sites, but they could also find local retail agencies in their location that focus on a certain region of the world, on cruises, adventure travel, or any other special interest.
Sustainable Growth The theme of this year’s convention, “ASEAN – The Heart of Green,� was inspired by the World Tourism Organization’s declaration of 2010 as the year for biodiversity. ATF hired Professor Walter Jamieson to write a five-year strategic plan for sustainable ASEAN tourism growth. Additionally, Brunei Darussalam, Indonesia and Malaysia support a cooperative project aimed at protecting wildlife and rainforest called the Heart of Borneo; it was launched in 2006. Since a huge part of the appeal of southeast Asia lies in its rainforests, scuba diving, cultural exchange and other eco-tourism, all of the members agree on the importance of protecting their environments and their wildlife.
Wealth of Diversity None of the 383 exhibitors from ten ASEAN nations, the 370 buyers from 52 countries, nor even the 167 media from 31 countries who attended ATF would claim that 2009 was a great year for growth in the tourism business. In addition to
the worldwide recession, the past few years brought the bird flu, a devastating tsunami, storms, and social unrest to some nations in Southeast Asia. Many of the exhibitors we interviewed, however, told us that they had experienced a slight dip or they were “about even� with 2007-8. Most ASEAN NTOs gave encouraging reports for 2009 and forecast growth in the near future. “We have maintained at least 85% occupancy in all of our properties in Indonesia though out this recession,� reported Norbert Vas, VP Sales & Marketing for Aston International Hotels, Resorts and Residences. Indonesia was one of the few countries in the world to enjoy increased tourism this past year. Indonesia, along with Singapore, Malaysia, Thailand and the Philippines obviously are the most developed destinations in southeast Asia. None of them, however, rely solely on past recognition; each is pioneering new attractions and development. Indonesia’s Bali has long been on most destination A-lists, but Bali is just one of 17,508 islands. The newest islands—still completely unspoiled—to gain popularity in Indonesia are Flores and Komodo. Flores offers rainforests, trekking, and cultural interaction. Komodo National Park is home to the prehistoric lizards (up to nine feet long) named for the island
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APRIL 2010 •
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INDUSTRY EVENTS and is a unique dive spot with an abundance of whale sharks and manta ray. In addition to its beaches and world-famous attractions, Thailand has become a major “wellness” destination. One product that intrigued me was an offering of “Thainess” stays where travelers “Live and learn the Thai way of life.” From 30 different resorts in the Thai countryside, visitors learn crafts, live on an elephant farm or experience any number of Thai adventures in education from Thai people. Malaysia and the Philippines still offer great adventure and scuba diving travel, great shopping and luxurious resorts, but both have added unique Euro-style boutique properties to their accommodation. Probably the biggest new attraction…literally the largest tourist development…is Singapore’s Marina Bay Sands. There are so many superlatives connected to this urban resort, describing it becomes an exercise in “ world’s biggest/only/most…” Its 2500-room hotel consists of three 55-story glass towers that support a “SkyPark” across the top, the largest cantilevered structure in the world, with 360-degree views of Singapore. In addition to this awe-inspiring structure, designed by Moshe Safdie, the complex will offer 1.3 million square feet of convention space, 800,000 square feet of retail and dining, a Las Vegas casino, theaters, a museum and a marina. Envisioning a new icon for Singapore and the entire region, the integrated resort has been developed by Las Vegas Sands Chairman Sheldon Adelson. According to Ailynn Seah, Director of Sales, this island of superlatives could be the most expensive single tourist property development ever. The opening date will be in 2010…nothing more specific. If you have a client who doesn’t mind spending money to be one of the first to experience something unique, this is the place to book during its opening days. Celebrity chefs from around the world, “The Lion King” musical and lots of hoopla will accompany its opening. Check out www.marinabaysands.com for an update. Four ASEAN member countries stand in stark contrast to the wealth of Singapore’s newest development: Cambodia, Laos, Vietnam and Myanmar. For example, Lao People’s Democratic Republic reported, “of 1,493 designated tourist attractions, only 465 are open. Of these 465 sites, many are in need of improvement.” Adventurous travelers fill Internet travel blogs with upbeat, heart-warming stories of travel through these countries. Ancient ruins, unspoiled countryside and historical sites await the intrepid. Brunei is unique among in this association. Though it has attracts fewer visitors than the five ASEAN countries with well-known tourist attractions, Brunei enjoys a high standard of living and a peaceful political climate as one of the last absolute monarchies. The people of Brunei love their royal family, their Moslem faith and their way of life. Many are anxious
Miriam Owiti, of Adventureland Travel in North Hollywood, CA, chats with a buyer from Germany at the ATF Travex in Brunei.
to share their quiet little kingdom (about the size of Delaware) with the world. A few complained to me that few people outside of the area have notion as to their location, or even their existence. As host to the 29th ATF, Brunei highlighted a traditional community built over its river, its mosques, beaches and jungle lodge. This family-friendly kingdom (no drinking and virtually no crime) would be a good stop on the way to Sarawak or Sabah. ATF 2011 will be held in Phnom Penh, Cambodia Jan 15 21 2011. www.atfcambodia.com
The ASEAN Tourism Forum (ATF)
TRAVEL + DESTINATION SYMPOSIUM™ ANNOUNCED FOR SEPTEMBER 27-28, 2010 Unicomm LLC, producers of the established Travel & Adventure Shows and the Green Travel Summit™, has announced plans to launch the Travel + Destination Symposium™, which will focus on destination selling, strategically designed to connect the U.S.’s topproducing travel agents with worldwide destinations and suppliers. The event, set for September 27–28, 2010, in Palm Springs, California, is expected to draw close to 1,000 top-producing travel agents and 200 destinations and suppliers. The Italian Government Tourist Board has joined the event as a Gold Sponsor and Florida Keys and Key West as a Silver Sponsor. The Symposium’s formula of top-producing agents, high-caliber education, and intense one-on-one networking will provide opportunities for stakeholders to collaborate, accelerate tourism revenues and create new business opportunities. The Symposium’s hosted agent program will position the event to attract top-producing agents through an extensive pre-qualification process. Selected agents will be fully hosted by the Symposium provided agents conduct a set amount of pre-selected appointments with participating destinations and suppliers. The educational format will combine travel economist general sessions, detailed presentations examining the opportunities and future trends of emerging domestic and international destinations, and PIVOT Sessions SM, which will lead attendees through hot travel niche trends. Unicomm LLC, www.destinationsymposium.com www.travelworldnews.com • Travel World News
INDUSTRY EVENTS
ITB Berlin Expands Role as Global Market Leader The major think tank for the global travel industry attracts concerned visitors from every venue, with highest number ever of senior execs and political figures to date attending.
Media and dignitaries in great numbers ITB Berlin was an international media event, with approximately 7,200 journalists from 89 countries covering the fair. Politicians and members of the diplomatic services from around the world attending included 95 foreign national delegations and four royal highnesses, as well as the President of the Republic of Maldives, the Deputy Prime Minister of Mongolia, and the Vice-President of the Seychelles. Ambassadors (111), three general consuls, 17 foreign presidents and prime ministers, 76 ministers and deputy ministers and a number of foreign state secretaries visited the fair. Politicians from Germany were also there. Federal Minister of Economics and Technology Rainer Brüderle and Federal
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orldwide, ITB Berlin is the only travel trade show that continues to grow in the international marketplace—and the 44th edition, challenging economy notwithstanding, confirmed this emphatically. Based on early after-show figures, exhibitor attendance and stable trade visitor numbers from both Germany and abroad held: 11,127 companies from 187 countries (2009: 11,098) exhibited the international travel industry’s entire range of products and services, and trade visitors from 180 countries numbered 110,953, equaling last year’s figures. As in 2009, 45 percent of the trade visitors came from abroad. David Ruetz, Senior Manager ITB Berlin, noted, “One welcome development is the fact that the proportion of foreign trade visitors from Asia and Africa has more than doubled. This is largely attributable to the impending FIFA World Cup in South Africa, and to the ITB Asia.” Another observation from Ruetz: “bosses are coming back again.” Early in the show, the proportion of trade visitors occupying senior management positions had already risen from 53 to 67 percent. Locals thronged the exhibition grounds, with 68,398 members of the public (2009: 68,114) seeking wide-ranging information from tour organizers and niche market providers. A total of 179,351 visitors attended. Due to a well-chosen range of topics, the ITB Berlin Convention once again emphasized its role as the travel industry’s foremost forum. Attendance rose yet again, with 12,500 delegates taking part. At the ITB Future Day topical issues such as Web 2.0 best practices and the latest market analyses attracted such high attendance that for the first time available room capacity reached its limits.
Discover America Pavilion at ITB 2010 ribboncutting. From left: Björn Bieneck, President & CEO, B-FOR International; Rita Hille, President, Visit USA Germany; and Roger Dow, President & CEO, U.S. Travel Association.
Minister of Transport, Building and Urban Development Peter Ramsauer spoke to exhibitors. State secretaries representing the Federal Ministry of Economics and Technology and the Ministry of Defense, Governing Mayor of Berlin Klaus Wowereit, 17 ministers from German Federal States as well as senators learned about travel products and trends.
Success for partner Turkey Hüseyin Cosan, Cultural Attaché of the Republic of Turkey in Berlin, stated, “Germany represents our foremost source market. More than 4.4 million tourists travel to Turkey from Germany. ITB Berlin is the world’s leading travel trade show and also the largest. For us, to be the partner country of ITB Berlin is something special. Turkey has created a new partner country concept. We set up a program of cultural events with numerous activities that took place outside the grounds. We wanted to demonstrate our country’s diversity, and from my point of view that was the highlight of our presentation. All our co-exhibitors were highly satisfied.”
ITB Berlin more important than ever Taleb Rifai, General Secretary of UNWTO, commented, ”As the world is experiencing a period of profound change— ranging from the economy to the environment—tourism as a truly global activity can make a meaningful contribution in these times of transformation. Against this backdrop, ITB 2010 has again proven to be the ideal setting to showcase the resilience and innovation capacity of the tourism industry.
www.travelworldnews.com • Travel World News
INDUSTRY EVENTS UNWTO is happy to partner with ITB and together contribute to a stronger and more responsible tourism sector.�
Discover America at ITB With its over 220 U.S. exhibitors reporting positive results, the ITB Berlin 2010 Discover America Pavilion proved increased confidence in the travel industry and the U.S. market. With state and local governments experiencing their worst fiscal crisis since the Depression, the presence of most of the leading U.S. international destinations at this year’s ITB gave a clear signal to the travel and tourism world that the U.S. is as open for business as ever. U.S. Travel Association’s President & CEO Roger Dow opened the Discover America Pavilion and answered questions about the Travel Promotion Act recently signed into law. At a press conference co-hosted by NYC & Company and the U.S. Travel Association, he informed media and many U.S. exhibitor representatives about the Act and its implications for travelers to the United States and the industry itself.
BTW and DRV hailed promising new decade Klaus Laepple, President of the German Tourism Industry Federation (DRV) and the Federal Association of the German Tourism Industry (BTW) stated, “Once again, the world’s largest travel trade show has demonstrated how important exchanging opinions and meeting people is, particularly in times of crisis. The rise in the number of exhibitors and visitors who attended ITB Berlin shows that in economically difficult times those representing the tourism industry need to keep in touch.â€? The very positive assessment of Dr. Christian GĂśke, Chief Operating Officer Messe Berlin, summarized the success of this year’s show: “ITB Berlin 2010 broke records despite the difficult overall economic situation. More than 11,000 exhibitors placed a total of more than six billion euros worth of orders. The industry demonstrated resilience and placed its trust in the strong brand that is ITB Berlin, which once again
was able to gather all the leading players in the market. ITB Berlin is the trade show where senior executives do business.� The next ITB Berlin will take place from Wednesday, March 9, to Sunday, March 13, 2011. The partner country will be Poland.
ITB Berlin, www.itb-convention.com, www.itb-berlin.com
FITA 2010 AT MEXICO CITY TO FEATURE DISCOVER AMERICA PAVILION Scheduled for September 23–26 this year, FITA 2010 Mexico City has been added to the worldwide Discover America Pavilion Program offered by B-FOR International in partnership with the U.S. Travel Association. The program provides U.S. travel and tourism companies and organizations unique opportunities to present the United States as the world’s premier travel destination. According to the USDOC Office of Travel & Tourism Industries (OTTI), in 2008 Mexico contributed the second largest increase in the number of travelers since 2000 (3.1 million), to 13.7 million, accounting for a 23.6-percent share of 2008 visitor volume. Over 1.7 million arrivals by air were recorded and the Mexican market is forecasted to grow by five percent from 2008 to 2013, setting a new record in 2013. Exhibitors from over 50 countries will gather this September at FITA 2010. The International Tourism Fair of the Americas in the avant-garde Exhibition & Convention Center, Expo Bancomer Santa Fe in Mexico City, to showcase their destinations and introduce their products and services to buyers from Mexico and other countries. FITA’s mission is to create the perfect setting conducive to the meeting of buyers and sellers of tourism products in a high-tech environment, resulting in the promotion of tourism at national and international levels. Discover America Pavilion applications may be made online. B-FOR International, mwalsh@exhibitpro.com, b-for@exhibitpro.com, www.discoveramericapavilion.com
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INDUSTRY EVENTS CANCUN TRAVEL MART MEXICO SUMMIT TO TAKE PLACE OCTOBER 13–15 The Cancun Hotel Association is preparing the 23rd Annual Cancun Travel Mart Mexico Summit to be held October 13–15 this year at the Cancun Convention Center. The Summit’s ‘Strictly Business’ format includes two full days of pre-scheduled appointments with VIP travel industry buyers and meeting planners. Last year 2,300 appointments were pre-scheduled at the Cancun Travel Mart, and every one of these appointments meant potential business. Over 225 qualified travel industry buyers delegates attended the 2009 Summit, and the number of these executive decision-makers attending continues to increase. Cancun Travel Mart Mexico Summit participation is productive and cost efficient. Buyers and suppliers receive the exclusive William H. Coleman, Inc. “Hassle Free Guarantee:” registration is processed quickly and easily—on the website, or by fax or telephone; registrants receive a personal briefing at the time of picking up their credentials; and best of all they receive their pre-scheduled appointments at their office the week before leaving. Supplier registration fees are: $1,460 for up to 28 pre-scheduled appointment periods, or $1,860 for up to 56 appointment periods. Additional delegate fees are $225 per delegate. Registration fees are higher for suppliers who are not members of their local Hotel Association: $1,660 and $2,060. Registration fees include: one delegate, pre-scheduled appoint-
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ments summary faxed one week prior to the event; private stand/office (approximately 10 by 6.5 feet); table; chairs; sign, CD computer-ready Directory of participants; a personal meeting guide and appointments schedule; attendance at all business sessions; Summit Cafe admittance; working lunches; Destination Update presentations; and VIP hospitality at all social functions. Supplier participation is limited. There is always a wait list, so it is important to register early. Cancun Hotel Association, Cancun Travel Mart Mexico Summit, www.cancuntravelmart.com
WOMEN IN TOURISM INTERNATIONAL ALLIANCE SELECTS VITERBO AS SITE FOR UPCOMING EDUCATIONAL TOUR The Italian region of Viterbo, the northernmost area of Lazio province, has been selected as the destination for the upcoming 2010 WITIA Educational. This yearly gathering brings together WITIA members and their guests from six continents for networking sessions, the annual general meeting of the Alliance, and a member-generated familiarization opportunity for participants to immerse themselves in an exciting cultural experience. This year’s Viterbo tour has been put together by WITIA member Roberto Melaragno, President of Driver in Italy. Participants will be based at the historic Domus La Quercia hotel, a former Renaissance convent just outside the city of Viterbo, called the “City of Fountains.” Viterbo region itself has a reputation among Italians as being “the new Tuscany without the tourists,” Beyond its spectacular scenery and millennia of history deeply rooted in religion and arts, its rich soil creates a veritable cornucopia of produce including grapes, olives, nuts, and fruit. Located just 60 miles north of the hustle and bustle of Rome, Viterbo has served as a peaceful source of inspiration for Italian writers and a backdrop and getaway for filmmakers. It beckons visitors with medieval architecture, handmade treasures, expertly interpreted cuisine and divine thermal springs. The tour offers a kaleidoscope of the region, from historically important palazzos to lush manicured gardens, from the medieval alleyways of San Pellegrino to lovely Lake Bolsena, from Etruscan ruins to a walking tour through a walled medieval mountain town in Umbria. There are charming shops for handicrafts and sampling of locally made and grown products. Registrants paying in full by July 6, 2010, can take advantage of Early Bird pricing starting at approximately $1,180 ppdo standard, including group airport transfers, five nights’ accommodations at Domus La Quercia, daily buffet breakfast, private coach with English-speaking guide, and various meals. WITIA (Women in Tourism International Alliance), president@witia.org, www.witia.org/content/view/41/89/, www.witia.org www.travelworldnews.com • Travel World News
2010/2011 • CALENDAR OF EVENTS DATE EV JUNE 2-4 2-6 3-6 10-11 14-17 23-27 27-Jul 1 JULY 1-2 21-23 AUGUST 8-11 SEPTEMBER 8-10 8-10 13-25 14-17 19-21 19-22 21-24 22-24 21-24 23-26 27-28 OCTOBER 2-3 4-7 6-8 6-8 8-10 12-14 13-18 20-22 20-22 20-22 20-22 22-24 22-24 22-24 25-27 NOVEMBER 5-8 8-11 8-11 13-17 17-20 18-20 18-21 18-21 18-21 30-Dec 2 30-Dec 2 30-Dec 2 DECEMBER 6-9 10-12
ENT
LOCATION
CONTACT
Thailand Travel Mart Plus 2010 CLIA's Cruise 3sixty KOTFA 2010 Green Travel Summit Asia Luxury Travel Market BETEX 2010 Vacation.com International Conference
Bangkok, Thailand Vancouver, BC Seoul, Korea Washtington, DC Shanghai, China Belize City, Belize Orlando, FL
www.thailandtravelmartplus.com www.cruise3sixty.com www.kotfa.co.kr/eng www.unicomm.org www.altm.com.cn www.betex.bz www.vacation-corp.com
BTC 96th DMAI Annual Convention
Rimini, Italy Hollywood, FL
www.btc.it/en-en www.destinationmarketing.com
NBTA Intl. Convention & Expo
Houston, TX
www.nbta.org
La Cumbre Ecotourism & Sustainable Tourism Conf. The Trade Show PATA Travel Mart 2010 16th World Route Development Forum Texas Travel Summit Travel Media Showcase TravelMart Latin America MATIW/Leisure 2010 FITA 2010 Travel & Destination Symposium
San Diego, CA Portland, OR Las Vegas, NV Macau SAR China Vancouver, BC, Canada Galveston, TX Irvine, CA Lima, Peru Moscow, Russia Mexico City, Mexico Palm Springs, CA
www.lacumbre.com www.ecotourism.org/estc2010 www.thetradeshow.com www.pata.org www.routesonline.com www.ttia.org www.travelmediashowcase.com www.travelmartlatinamerica.com www.tourismexpo.ru/en www.fita2010.com www.unicomm.org
Travel & Adventure Show Adventure Travel World Summit 2010 Ukraine International Travel Market MITM Americas 2010 CATM 2010 The Motivation Show 2010 IGLTA Symposium ABAV 2010 Discover America Pavilion at ABAV 2010 ITB Asia Discover America Pavilion at ITB Asia 2010 TTG Incontri Discover America Pavilion at TTG Incontri 2010 Montreal International Tourism and Travel Show
New York, NY Aviemore, Scotland Kiev, Ukraine Quito, Ecuador Guatemala City, Guatemala Chicago, IL Beirut, Lebanon Rio de Janerio, Brazil Rio de Janeiro, Brazil Singapore Singapore Rimini, Italy Rimini, Italy Montreal, Quebec, Canada
ATS Conference
Pristina, Kosovo
www.adventureexpo.com www.adventuretravelworldsummit.com www.autoexpo.ua www.gsamark.com www.catm2010guatemala.com www.motivationshow.com www.beirut2010.com www.feiradasamericas.com.br/en/ www.discoveramericapavilion.com www.messe-berlin.de www.discoveramericapavilion.com www.ttgincontri.it www.discoveramericapavilion.com www.montreal-travelguide.com/ Downtown/Salon-InternationalTourisme-Voyage-Montreal/ www.americantourismsociety.org
Taipei International Travel Fair (ITF) World Travel Market 2010 Discover America Pavilion at WTM 2010 NTA Convention DEMA 2010 Global Tourism Industry Expo Philoxenia CITM 2010 Discover America Pavilion at CITM 2010 EIBTM 2010 Discover America Pavilion at EIBTM 2010 Seatrade MED
Taipei London, England London, England Montreal, Quebec, Canada Las Vegas, NV Rome, Italy Thessalonika, Greece Shanghai, China Shanghai, China Barcelona, Spain Barcelona, Spain Cannes, France
www.taipeiitf.org.tw/ www.wtmlondon.com www.discoveramericapavilion.com www.ntaonline.com www.demashow.com www.gtiexpo.it www.philoxenia.travel www.citm.com www.discoveramericapavilion.com www.eibtm.com www.discoveramericapavilion.com www.cruiseshippingmiami.com
ILTM 2010 USTOA Annual Conference & Marketplace
Cannes, France New Orleans, LA
www.reedexpo.co.uk www.ustoa.com
JANUARY 2011 11-16 Vakantiebeurs 16-18 Caribbean Marketplace 2011 18-21 Blossom Japan TO LIST YOUR EVENTS EMAIL : editor@travelworldnews.com •
FOR
Utrecht, The Netherlands www.vakantiebeurs.nl Montego Bay, Jamaica www.caribbeanhotelandtourism.com Tokyo, Japan www.blossomjapan.com ADDITIONAL EVENTS VISIT: www.travelworldnews.com/calendar www.travelworldnews.com • Travel World News