TravisBead Be design newsletter

Be TravisBead Work | september 2010

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p2Be|september 2010

Hello.

Without realising it, this has become a bit of a logo design special. We do, of course do other types of design work, all the way from brochures to websites. But, this work literally jumped off the mac this time round, so wow, we’ve got a special.

Hope you enjoy it.

Your Logo.

Whilst we are talking about logos, here’s an interesting stat.

A local printer told me recently that 80% of their clients could not send them a high resolution logo. They’d ask for an EPS file and get a shoulder shrug. I believe this raises an important point for both business owners and logo designers, probably more so for the owners.

Your logo is probably the single most important piece of design spending you’ll ever make and yet you are never really in control of it after the design process has finished. You might be sent countless jpegs at different sizes, but these are pretty useless when you want to put a sign on your new office space. Your designer should give you the jpegs AND either their source Adobe Illustrator (.ai) file, or at least a .eps file.

With this, you can hand it over to any designer, print or web and they’ll be able to size it to any size from favicon to double decker bus!

I know all the designer debates over copyright, IP, etc (believe me i’ve been there), but this is the one thing that should be signed over lock, stock and barrel. Make sure you’ve got yours.

p2Be|september 2010

LifeCycle - Cycle hire scheme A university group contacted us to brand their pilot study to be submitted as part of their MBA project.

The cycle scheme similar to the recent London scheme could be franchised to many global city centres.

Be|september 2010

Five Coaching - Employment Services Employment company that coaches people back into work. Various sources suggest that orange is the colour of success, so an obvious choice.

Be|september 2010

Silvertec - IT Services An existing logo that required a refresh as the company moved into consultancy. We maintained the existing colours and fonts, choosing to develop an icon that suggested connectivity, reach and expansion.

p2Be|september 2010

I N E SPIR ITS Libertine Spirits - Exclusive beverages Based at Biddlesden Abbey, Libertine Spirits import and market exclusive beverages. The logo reflects both the heritage of the location and the luxurious nature of the products.

Solaveil - Specialist coatings Coatings to harvest sunlight, sounds like a novel idea.

The logo kind of explains the product at a glance and builds on the existing brand development.

p2Be|september 2010

John’s Boat Works Bespoke boat builder A start-up company doing branding the right way. Bespoke boats are premium products and we’ve developed a logo that hopefully mirrors this.

Amber Photographics Photographic services, scanning, printing...

Wouldn’t normally use images in a logo unless they are for web only. After in-depth talks with the client, it was agreed that he’d never do billboard advertising.

Thanks

See you again soon.

TravisBead 611 South Eighth Street Central Milton Keynes MK9 3DE 01908 231401 info@travisbead.com www.travisbead.com www.linkedin.com/in/travisbead www.twitter.com/travisbead

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