Facsimile By: Rina Li, Zoe Zhang, Nick Bednarz, Minsoo
Background
Setting: Cyberpunk World Location: Ascent(Known as Zone 12)
Out of all the Zones, Zone 12 is where all the low-life people live. There are mainly junkies, scavengers, and criminals that live within this zone.
Facsimile is a rich backpack company, providing backpacks to people in all Zones. This company on the outside seems innocent, yet is a black market dealing company, selling modified backpacks to those in Zone 12.
Full Background Story In 3037, the Earth was heavily polluted, thick fog began blocking the sky, the stars, the moon, and even the sun. 47 years ago, in order to better receive energy, the Dyson Sphere was built to capture the sun's stellar energy. Because of Dyson Sphere, human beings reached the Kardashov II civilization. Human can finally travel in light years, start to fly out of the solar system and reached kepler-22b in the constellation of Cygnus, where they began to nurture the ecology of the Earth and prepare for the arrival of humans. Noe on Earth, sun's rays can’t to reach the Earth due to the Dyson Sphere, artificial lights began to be used frequently regardless of day and night, which also led to the weather being polluted and different areas began to have a serious haze. The pollution also led to the idea of abandoning the Earth to live in Kepler-22b. But because it is impossible for all humans to go to kepler-22b in the near future, humans made a full-spectrum led sun called Apollo to achieve the illumination of daytime. but because it is artificial, Apollo's light can not completely replace the sun, even if Apollo is activated completely, most people on Earth still live in the dark. In 3008, the concept of the country began to fade away, the earth was slowly divided into 12 zones. The 12 zones was divided by the percentage of light that each area can gets, it go from Zone 1 that can receive 73% of Apollo light to 12 region that can only receive 13%. This cause all of the riches live in zone 1, middle classes lived in Zone 2-5, peasant lived in Zone 6-11, and Zone 12 is mostly full of criminals. When haze come, people in the bottom regions simply can not see anything from their own one meter or higher, by letting people to know their existent in a haze, people in Zone 12 start wearing accessories that can glow, and at this time led school bags began to become popular in Zone 12.
Planning
Design Ideas
Finalized Design
Logo Designs
Finalized Logo
Poster
Propaganda
How it will be marketed
Final Design Brief Who we are designing for: -
Scavengers in the Cyberpunk world People who want to have a jetpack backpack(need a license and be a certain age)
Why we designed it: -
To offer mobility and convenience Alternative transportation Provide light to those in Zone 12
Thanks !