presents…….
UndertheCanopy
reside
alexanderp,anyak,emmal,jacksonf
inearth,sustainearth,beearth.
Fromasustainable, eco-friendly companythat createsshrunken solutionstoyour problems!
THECLIENT:
HankBotanistIII
Inaworldwherepeoplecan shrinkthemselvesdowntoacouple inches,ourfriendHankhereneeded abackpackforwhenheshrinks himselfdowntogetthefullbreadth ofthenaturehelovessomuch.In hisbackpack,heneededittoinclude theessentialsforsafelyand efficientlytraversinginnatureata smallscale,butalsobeproduced fromnaturalandeco-friendly materials.
strapsandwaistbelt arebothmadefrom braidedstems
BackpackFeatures
raincovermade oflilypad(canbe rolleduporopen upforcover)
pocketsmade ofleaveswoven togetherand bagstructureis madeofacorn
includedparachute madeofspidersilk andleaves(tiesto waistbelt)
DESIGNCHOICES:
designelement: reasoning:
lilypadraincover
● waterproofcoverwhichprovidesprotectionfromtherainandharshsun
● preventstheft
● easytorollawayandopenup
acornbase
● createsafirmstructure(abrasionresistant)toholdtogetherthebag
● easilyavailableinnature
parachute
● whengettingdownfromtallplaces(ex:leaves,rocks,andtrees)
● easiertocovermoregroundatafasterandsaferrate
● madeofleavesandspidersilk
● attachbytyingtothewaistbelt,andcanbedetachedandstoredawayforconvenience pockets
● easilyaccessibleaddedareastoholdimportantitems
● madeofwovenleavesforsupportandsustainability
braidedwaistbelt
● addedsupportforbackpack,distributedtheweightmoreevenlyacrosstheback.
● usingstemsmakesiteco-friendlyandstrong
braidedstemstraps
● braidedstyleaddsstructureanddurabilitybecauseoftheuseofstems,looksnatural
● iseasytocarryaroundwhileadventuring
CONCEPTART:
MOODBOARD:
Advertisement#1
Advertisement#2
Advertisement#3 UNDER THE CANOPY
Poster
UndertheCanopyby
Propaganda
Marketing
Weplanonmarketingour backpackinmallswhere foottrafficisheavyand peopleareactivelylooking aroundincreasingthe chancetheyseeoursignor poster.
Byplacingouradvertisement ontrailheadboardsthis assuresthatanyonewho seestheadvertisementhasa higherchanceofbuyingour backpack,becausethey alreadyliketoexplorenature andwalkaround.
Alsoadvertisingtobiologist andscientistwhowouldlike toindepthresearchabout ecosystemsorplantsin generalfromasmallerpoint ofviewwecanofferacheap andsimplesolution.
Advertisingthebackpacktoeco friendlygroupsandactivistswhoare promotinglesspollution.Wecan advertiseduringralliesandprotests.
WestfieldUTCMallSanDiego
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