TREK ABCs CAMPAIGN / In-Store Scatter Feature Bike Display banner (front & back): 63.25" x 56" Requires Trek Feature Bike Display EU (PN 531106)
A LWAY S O N D AY T I M E R U N N I N G L I G H T S
LBM (front & back): 20" x 60" Requires Universal Base Sign Fixture Large (PN 513726)
A LWAY S BE SEEN
Subheaders (set of 2): 47.25” x 15”
THIS IS HOW WE RIDE A LWAY S O N FRONT AND REAR LIGHTS, D AY A N D N I G H T
BIOMOTION HIGHLIGHT YOUR BODY’S M O V I N G PA R T S
CONTRAST CHOOSE THE RIGHT GEAR F O R D AY A N D N I G H T
“HOW TO BE SEEN” Catalogue (front & back): 6”x8” QTY: 100
HOW TO BE SEEN REFERENCES Lahrmann, H., & Madsen, T. K. O. (2015). The safety impact of a yellow bicycle jacket. Safety Science.
Report No. DOT HS 812 151). Washington, DC: National Highway Traffic Safety Administration.
Madsen, J.C.O., T. Andersen, and H.S. Lahrmann. (2013). Safety effects of permanent running lights for bicycles: A controlled experiment. Accident Analysis & Prevention. 50: 820-829.
Paine, M., Paine, D., Haley, J., & Cockfield, S. (2006). Daytime Running Lights for Motorcycles. Proceedings of the 19th International Technical Conference on the Enhanced Safety of Vehicles (ESV).
NHTSA’s National Center for Statistics and Analysis. (2015, May). Bicyclists and other cyclists: 2013 data. (Traffic Safety Facts.
Wood, J. M., Tyrrell, R. A., Marszalek, R., Lacherez, P., & Carberry, T. (2013). Bicyclists overestimate their own
night-time conspicuity and underestimate the benefits of retroreflective markers on the moveable joints. Accident Analysis & Prevention, 55, 48-53. Wood, J. M., Tyrrell, R. A., Marszalek, R., Lacherez, P., Carberry, T., & Chu, B. S. (2012). Using reflective clothing to enhance the conspicuity of bicyclists at night. Accident Analysis & Prevention, 45, 726-730.
trekbikes.com
Story plates (Set of 5): 8”x10” Requires Universal Acrylic Storyplate Large (PN 513345)
A LWAY S O N
A LWAY S O N
BIOMOTION
FRONT AND REAR LIGHTS, DAY AND NIGHT
HIGHLIGHT YOUR BODY’S MOVING PARTS
80% OF ACCIDENTS OCCUR DURING DAYLIGHT.
CYCLISTS WHO EFFECTIVELY DRAW ATTENTION TO THEIR MOVING PARTS ARE UP TO 83% MORE NOTICEABLE.
FRONT AND REAR LIGHTS, DAY AND NIGHT 80% OF ACCIDENTS OCCUR DURING DAYLIGHT.
NHTSA, 2015
NHTSA, 2015
Wood, et al., 2012
CONTRAST CHOOSE THE RIGHT GEAR FOR DAY
CONTRAST CHOOSE THE RIGHT GEAR FOR NIGHT
FLUORESCENT IS SHOWN TO DECREASE A RIDER’S RISK OF INCIDENT BY AS MUCH AS 53%
Lahrmann & Madsen, 2015
REFLECTIVE GEAR AT NIGHT MAKES YOU 72% MORE NOTICEABLE.
Wood, et al., 2013