Por tfolio of
DEON VAN VLIET
BAGISM Our brand is Bagism, a bags brand. Basigm is fascinated by daily mass production, the common things that make everyday life easier. In the visual expression, we have applied this recognizable standard and took it to another level, the level of craftsmanship: Commonplace functionality with highend design.
FASHION ALMANAC This is a box which contains different slides about different trends such as; catwalktrends, upcoming brands, colors, strores, projects and new magzines. The box is special too. Every backside of a slide is a pattern or color that will change the bag on the front, which was to inspire the designer and give new options.
BRANDBOOK BAGISM The brandbook of Bagism is inspired by an instruction manual. Through this medium we show the process of how a bag is made. By copying the entire manual it gives more design, high-end feeling.
BRANDBOOK The first product I made and to better understand the brand was a Brand book. In this book I defined the brand in text and images. This is a very helpfull tool in which I can always look back to see if choices are suited for brand in the process.
PROPERTY
SPYROS - PER-
PROPERTY OF...
ERNST-JAN - BLOGGER / CHEF INTERNET
CAMPAGNE The first online campagne of Property Of... consists of a serie of six video’s. In each video you will follow a person that will tell his unique storyin the overvoice and guides you through his daily life. In these movies you see how these men use their bags in different situations and bring them to unique places. The brand values of Property Of... are intertwined in a subtle way with the movie to make even more the connection to the brand.
Property Of... For my graduation project I chose the brand Property Of... I think this brand is really cool and have great prodcuts. The problem is knowbody knows about it (eventhough they have their own store in center of Amsterdam). This caught my attention.
PROPERTY OF...
BORIS - PUBLIC SPEAKER
In a world where online becomes more and more important I saw this as an oppertunity for the brand to make their mark. I created an online campagne with crossmedia products. Products that will lead costumers to the web and people from the web to the store.
PROPERTY OF...
JOACHIM - FOUNDER ANOTHERCOMPANY
KLEINE FABRIEK Kleine Fabriek is the fashion exhibition focussed on children in the Netherlands. They wanted to have 10 small video’s in which children expess themselves about fashion and clothing. In the second cicle the focus was more on jeans. They show there favorite jeans item and tell us why. For these movies I filmed everything and did the editing. Just type in my name on youtube and you will find all my video’s I’ve made.
CICLE 1
CICLE 2
For the brand NON by Kim, we made a short fashion film called L’artisan. It portrays a young adult unaffected by society’s expectations, structures and logics, and instead literally creates his own. For this movie I did the art-direction. I also made a personal book about the movie in the form of a poster which you could fold. It contains my sketches, inspiration and settings of the movie and the filmposter on the back.
VISUAL CULTURE Visual Culture is a relatively young field of study, which uses intellectual notions of theories from cultural studies, and (post structuralist) philosophy. Central to the study on visual culture are questions about the nature of images and the crucial role that seeing and looking have for our society. This minor deals specifically with how fashion is connected and constructed through the images
FASHION ENVIRONMENT Create a fashion enironment for a jeansbrand of choice and connect this to a different target group then they’re aiming for now, was the assignment. We had to work in pairs and chose that Kuyichi, because it’s not that well known, and it had lots of possibilities to evolve in. The new target group we connected to Kuyichi are the young urban professionals. The are fast, smooth and and quite materialistic. What we did is that everything in the store looked really smooth, expensive and flashy, but all the materials are sustainable and environmental friendly, because that’s what Kuyichi stands for so the connection is bothways
Exterieur Pilotstore Kuyichi White Gold
W H IT E GO LD
Wandaanzicht Kuyichi Pilotsore Meubel Kuyichi Pilotsore
Wandaanzicht Kuyichi Pilotsore Meubel Kuyichi Pilotsore
DE BIJENKORF Not a day is the same in de Bijenkorf people often say ‘everyday a new Bijenkorf’ and it’s true! I’m one of the teammembers of the Visual team. We are responsible for our floors and work together with sales and merchandise to get the best results. Our job is to present goods more attractive to stimulate, suprise and inspire our costumers. This can be done by styling mannequins, foldings on tables, merchandising shops and the way fixtures are being placed. Below you see a very small selection of my work.
MEDIAMARKT Mediamarkt is known for it’s screaming commercials and low prices for its products. I worked there for about a year and created these templates. I had to create more atmosphere to the products which were displayed on their webshop. We would receive the products, the specs and other images from the clients. We are free to do whatever we want so we led our creativity flow. Furthermore I created the signing for instore, newsletter and I did some small things for the website.
We had to create a library of templates so the only thing we had to do is change the product and put it on the website. We had different catagories even whitin the different productgroups like modern, classic, clean and trend.
COLD METHOD During my internship at Cold Method I worked as marketing assistent. I was involved in all the assets of the company from designing the newsletters to the content on the social media. It was great to see how a small brand like Cold Method works and communicates its brand in the big fashion industry. I also did small adjustments to the website, did the product photography and was also involved in the catwalk show. It contains so much more work then meets the eye. I’ve learned a great deal here and I’m happy I could do what I’m best at. Graphic design.
Banners
ENGLISH MAN IN NEW YORK STING
Waarom Sting een fashion icoon is volgens Cold Method? Bekijk het gehele artikel op onze website door te klikken op de newsbutton.
IT’S KNITTING TIME
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ACROSS WAIST 43 cm 16,9 in
FRONT RISE 25 cm 9,8 in
BUTTON FLY
NARROW LEG OPENING
STRAIGHT / SLIM LEG
19 cm 7,5 in
DRAAI JE EIGEN
NUDIE JEANS GRIM TIM 360 KHAKIS To be launched fall winter 2011
TIJD OM TE SHOPPEN! De zomer zit er nu definitief op, zelfs de korstondige Indian summer is ten einde. Het gure weer jaagt ons naar binnen, het is tijd om de truien weer tevoorschijn te halen. De Herfstvakantie staat voor de deur en dat betekent dat iedereen weer staat te springen om zichzelf te verwennen en de stad in te duiken. Koop daarom snel onze knits en cardigans in, nu alles nog op voorraad is en dus ook jou winkel voor het koopgeweld je straks om de oren vliegt. Bekijk nu onze volledige collectio op: http://www.coldmethod.com/lookbook/
NOVEMBER, 2011
JUNE Wijd, 2011 smal, dry, lage kruis, baggy, strak - jeans zijn er
All being equal, khakis jeansweg are two branchesuit ofons the same in things alle soorten en zijn nietand meer te denken tree. Back in the day when sailors began sewing their own “jeans” from mode-straatbeeld. De tapered leg is daarbij hét jeanssailcloth, khaki was the dominating shade. Over the years, these pants icoon. Waar in dewe jaren ‘60 en ‘70 de flaire-pijp een mustdeveloped into what know today as jeans. have was voor de garderobe van de man, is dat island nu deon the Nudie Jeans Khakis originate from a small archipelago tapered west coastleg. of Sweden. Some 200 years ago, this island was a lively place where weather-beaten fishermen sailed out in their black cutters for long periods on the North Atlantic. De Grim Tim is bij uitstek het model om aan deze trend The extensive availability of herring during the 1700s–1800s helped this te voldoen. Een flourish. slim fit Exports met een taperedand legcomparisons die je op were part of the country increased, verschillende manieren kan America. dragen, The klassiek of baggy,Klondike” het made with the gold rush in North term “Swedish kancoined. allebei. Het model heeft een slim fit met een normale was Sailmakers and textile producers began establishing in the area to prorise en loopt recht vanaf de heup naar beneden. vide the fishermen with the equipment and clothes they needed. Op de website van nudiejeans.com kan je de jeans zelf Their work provided the basis and inspiration for Nudie Jeans Khakis.
360 graden laten ronddraaien. Zo zie je vanuit iedere
hoek, JEANS de fit van dit model. NUDIE KHAKIS are available in four different fits, all based on our denim silhouettes. In selected stores from August 2011. Blijf op de hoogte van onze events en acties door onze facebookpagina te liken op facebook.com/fourtosix en zie de bijlage met onze voorraadlijst van onze wassingen in de Grim Tim en bestel snel!
For further information, contact: Andreas Åhrman andreas@nudiejeans.com +46 708 61 60 80
THE NAKED TRUTH ABOUT DENIM
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WE LOVE JEANS, a passion we share with anyone who mourns a worn-out pair like the passing of a close friend. No fabric ages quite as beautifully as denim; the longer you wear your jeans, the more character and attitude they acquire. You shape them with your lifestyle, and they become like a second skin. Jeans share the same soul and attitude found in the rock’n’roll scene – they’re both part of the same culture.
newsletter
Social Media
Lookbooks
We’ll always stay true to jeans. We’re not looking for fly-bynight fads; our inspiration is found far from the world of glamour and catwalks. We don’t just offer jeans. We offer a way of thinking, a concept, and an undying passion, fuelled by the traditions of denim and the characteristics of the fabric itself.
www.nudiejeans.com